This book serves as an easy-to-read, up-to- date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This book focuses on all major aspects of modern corporate communication, including online / digital communication, and covers new developments, such as "fake news", "post-truths", "political correctness", "the art of bridging" and other new phenomena in the world of (corporate) communication. Simple cartoon-style drawings supplement the text in order to facilitate reading and learning. Corporate communication professional, as well as students and professors in business/management programs, will be given tools to effectively and successfully plan and implement corporate communication strategies and tactics in all major areas.

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.

Knowledge management (KM) is about managing the lifecycle of knowledge consisting of creating, storing, sharing and applying knowledge. Two main approaches towards KM are codification and personalization. The first focuses on capturing knowledge using technology and the latter on the process of socializing for sharing and creating knowledge. Social media are becoming very popular as individuals and also organizations learn how to use it. The primary applications of social media in a business context are marketing and recruitment. But there is also a huge potential for knowledge management in these organizations. For example, wikis can be used to collect organizational knowledge and social networking tools, which leads to exchanging new ideas and innovation. The interesting part of social media is that, by using them, one immediately starts to generate content that can be useful for the organization. Hence, they naturally combine the codification and personalisation approaches to KM. This book aims to provide an overview of new and innovative applications of social media and to report challenges that need to be solved. One example is the watering down of knowledge as a result of the use of organizational social media (Von Krogh, 2012).

The paradoxical relationship between Chinese creative workers and the state Chinese Creator Economies dives into the paradoxical lives lived by creative professionals in emerging economies across China. Jian Lin contextualizes the socioeconomic conditions in which cultural production takes place and pushes back against the dominant understanding of Chinese media as a centralized, state-controlled apparatus by looking at how individual creative workers grapple with governance and precarity in the Chinese cultural industries and develop their bilateral subjectivities within the politico-economic system of Chinese media. Drawing on intensive empirical research conducted on creative labor practices across television, journalism, design, and social media, Chinese Creative Economies looks at both Chinese and foreign-born content creators, exploring the tensions between Beijing’s limits on individual creativity, and its aspirations to become a global hub for cultural production. Lin maintains that it is the production of bilateral creatives that generates and maintains hope for the future of those who live and work within the cultural economies of China.

In the wake of the withdrawal of commercial journalism from local communities at the beginning of the 21st century, Hyperlocal Journalism critically explores the development of citizen-led community news operations. The book draws together a wide range of original research by way of case studies, interviews, and industry and policy analysis, to give a complete view of what is happening to communities as their local newspapers close or go into decline to be replaced by emerging forms of digital news provision. This study takes the United Kingdom as its focus but its findings speak to common issues found in local media systems in other Western democracies. The authors investigate who is producing hyperlocal news and why, as well as production practices, models of community and participatory journalism, and the economics of hyperlocal operations. Looking holistically at hyperlocal news, Hyperlocal Journalism paints a vivid picture of citizens creating their own news services via social media and on free blogging platforms to hold power to account, redress negative reputational geographies, and to tell everyday stories of community life. The book also raises key questions about the sustainability of such endeavours in the face of optimism from commentators and policy-makers.

From ISIS propaganda videos to popular regime-backed TV series and digital activism, the Syrian conflict has been dramatically affected by the production of media, at the same time generating in its turn an impressive visual culture. Yet what are the aesthetic, political and material implications of the collusion between the production of this sheer amount of visual media being continuously shared and re-manipulated on the Internet, and the performance of the conflict on the ground? This ethnography uses the Syrian case to reflect more broadly on how the networked age reshapes contemporary warfare and impacts on the enactment of violence through images and on images. In stark contrast to the techno-utopias celebrating digital democracy and participatory cultures, Donatella Della Ratta's analysis exposes the dark side of online practices, where visual regimes of representation and media production dramatically intertwine with modes of destruction and the performance of violence. Exploring the most socially-mediated conflict of contemporary times, the book offers a fascinating insight into the transformation of warfare and life in the age of the internet.

Once the darling of the Left, British journalist Melanie Phillips was "mugged by reality" to become a controversial champion of national and cultural identity. Guardian Angel is that rare memoir that grabs you by the shoulders with an urgency that screams, "PAY ATTENTION!" It leaps off the page with an immediacy and relevance that few books achieve. Beginning with her solitary childhood in London, it took years for Melanie Phillips to understand her parents' emotional frailties and even longer to escape from them. But Phillips inherited her family's strong Jewish values and a passionate commitment to freedom from oppression. It was this moral foundation that ultimately turned her against the warped and tyrannical attitudes of the Left, requiring her to break away not only from her parents-but also from the people she had seen as her wider political family. Through her poignant story of transformation and separation, we gain insight into the political uproar that has engulfed the West. Britain's vote to leave the EU, the rise of far-Right political parties in Europe, and the stunning election of US president Donald Trump all involve a revolt against the elites by millions. It is these disdained masses who have been championed by Melanie Phillips in a career as prescient as it has been provocative. Guardian Angel is not only an affecting personal story, but it provides a vital explanation why the West is at a critical crossroads today. "Melanie Phillips has been one of the brave and necessary voices of our time, unafraid to speak the language of moral responsibility in an age of obfuscation and denial. This searing account of her personal journey is compelling testimony to her courage in speaking truth to power."-Rabbi Lord Jonathan Sacks

From the punch card calculating machine to the personal computer to the iPhone and more, this in-depth text offers a comprehensive introduction to digital media history for students and scholars across media and communication studies, providing an overview of the main turning points in digital media and highlighting the interactions between political, business, technical, social, and cultural elements throughout history. With a global scope and an intermedia focus, this book enables students and scholars alike to deepen their critical understanding of digital communication, adding an understudied historical layer to the examination of digital media and societies. Discussion questions, a timeline, and previously unpublished tables and maps are included to guide readers as they learn to contextualize and critically analyze the digital technologies we use every day.

* Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and thoroughly analyzed, with particular focus on ones involving social media and public protest * Written by two global media ethics experts with extensive teaching experience, this work covers the whole spectrum of media, from news, film, and television, to advertising, PR, and digital media * End-of-chapter exercises, discussion questions, and commentary boxes from a global group of scholars reinforce student learning, engage readers, and offer diverse perspectives

Celebrities can sell anything from cars to clothing, and we are constantly fascinated by their influence over our lifestyle choices. This book makes an important contribution to legal scholarship about the laws governing the commercial appropriation of fame. Exploring the right of publicity in the US and the passing off action in the UK and Australia, David Tan demonstrates how an appreciation of the production, circulation and consumption of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the celebrity personality. Using contemporary examples such as social media and appropriation art, Tan shows how present challenges for the law may be addressed using this cultural framework. This book will be of interest to intellectual property law academics, judges, practitioners and students in the US and common law jurisdictions, as well as those in the field of cultural studies.

Soul music remains the biggest 'underground' music scene in the world with each weekend, pre-Covid19, seeing countless soul nights and weekenders fill the diaries. Records, on often obscure labels, change hands regularly for four figure sums, while many artists come to Britain countless years after they first stepped into a recording studio to sing tracks that they had to re-learn the words to as it had been so long since they last sung it to an appreciative audience. But for many to learn about those 'four-figure' tracks and those who recorded them, they have had to rely on countless diehards on the scene, the 'anoraks' so to speak. Those who seek out details of an artist's career and compile discographies of the labels on which they recorded and then take the time to put it all into print in the form of a fanzine, or if finances allow, a fully-fledged magazine. Some of those publications failed to last beyond one issue, others slightly longer, and although they do not command the same monetary value as the records, many will fetch considerably more than the music publications found on magazine shelves today. There have been books on the artists, the record labels and the venues and now 'Soul In Print' fills a gap, covering the fanzines and magazines which did much to keep the scene alive and maintain the interest which continues today?

Visual images are everywhere in international politics. But how are we to understand them? In Sensible Politics, William A. Callahan uses his expertise in theory and filmmaking to explore not only what visuals mean, but also how visuals can viscerally move and connect us in "affective communities of sense." The book's rich analysis of visual images (photographs, film, art) and visual artifacts (maps, veils, walls, gardens, cyberspace) shows how critical scholarship needs to push beyond issues of identity and security to appreciate the creative politics of social-ordering and world-ordering. Here "sensible politics" isn't just sensory, but looks beyond icons and ideology to the affective politics of everyday life. It challenges our Eurocentric understanding of international politics by exploring the meaning and impact of visuals from Asia and the Middle East. Sensible Politics offers a unique approach to politics that allows us to not only think visually, but also feel visually-and creatively act visually for a multisensory appreciation of politics.

In the early 1990s, Motorola, the legendary American radio and telecom company, made a huge gamble on a revolutionary satellite telephone system called Iridium. Light-years ahead of anything previously put into space, built on technology for Ronald Reagan's "Star Wars," Iridium was a mind-boggling technical accomplishment that sent waves of panic through phone companies around the world, because, surely, Iridium was the future of communication. Only months after launching service, bankruptcy was inevitable the largest to that point in American history. It looked like Iridium would go down as just a "science experiment." That is, until Dan Colussy got a wild idea. Colussy, a retired former President of Pan Am, heard about Motorola's plans to "de-orbit" the system and decided he would try to buy Iridium. Somehow, the little guy figured he could turn around one of the biggest blunders in the history of business. Eccentric Orbits masterfully traces the development of satellite technology, the birth of Iridium, and Colussy's tireless efforts to stop it from being destroyed, despite having doors slammed in his face by all of Wall Street. Piecing together funding from a motley group of investors that included a mysterious Arab prince and friends of Jesse Jackson, he eventually made his case before the most powerful people at the Clinton White House, the Pentagon, the FCC, intelligence services, and a consortium of thirty banks, pleading for the only phone that works at the ends of earth. Eccentric Orbits is a rollicking, unforgettable tale of innovation, failure, the military-industrial complex, and one of the greatest deals of all time.

In recent years, China 's leaders have taken decisive action to transform information, communications, and technology (ICT) into the nation's next pillar industry. In Networking China , Yu Hong offers an overdue examination of that burgeoning sector's political economy. Hong focuses on how the state, in conjunction with market forces and class interests, is constructing and realigning its digitalized sector. State planners intend to build a more competitive ICT sector by modernizing the network infrastructure, corporatizing media-and-entertainment institutions, and by using ICT as a crosscutting catalyst for innovation, industrial modernization, and export upgrades. The goal: to end China's industrial and technological dependence upon foreign corporations while transforming itself into a global ICT leader. The project, though bright with possibilities, unleashes implications rife with contradiction and surprise. Hong analyzes the central role of information, communications, and culture in Chinese-style capitalism. She also argues that the state and elites have failed to challenge entrenched interests or redistribute power and resources, as promised. Instead, they prioritize information, communications, and culture as technological fixes to make pragmatic tradeoffs between economic growth and social justice.

What caused the Covid-19 pandemic? Were the mitigation measures imposed by many governments - such as lockdowns and mask-wearing mandates - based on scientific evidence, or rather aimed at curtailing civil liberties and disrupting economic activities, under the secret maneuvering of a global cabal of politicians and financiers? And were Covid-19 vaccines effective in curbing the spread of the disease, or were they just a profitable scheme by big pharmaceutical companies? These questions and speculations, some legitimate, some dubious, have been swirling around the globe through social media, alternative information outlets, instant messaging apps, and mainstream media since the beginning of the pandemic, feeding the 'infodemic' - an overwhelming surge of information, misinformation, rumours and conspiracy theories which continue to linger in public and private discourse. With an original take on concepts and theories drawn from post-truth and disinformation studies, the book analyses the 'infodemic' through a series of global case studies. Framing the infodemic as a complex, multi-layered phenomenon with vast geopolitical implications, Gabriele Cosentino reveals the global competition for control in twenty-first century geopolitics between Western liberal democracies and non-Western autocracies, and above all between the United States and China.

Beautiful. Willful. Charming. Blunt. Grace Coddington's extraordinary talent and fierce dedication to her work as creative director of "Vogue" have made her an international icon. Known through much of her career only to those behind the scenes, she might have remained fashion's best-kept secret were it not for "The September Issue, " the acclaimed 2009 documentary that turned publicity-averse Grace into a sudden, reluctant celebrity. Grace's palpable engagement with her work brought a rare insight into the passion that produces many of the magazine's most memorable shoots.
With the witty, forthright voice that has endeared her to her colleagues and peers for more than forty years, Grace now creatively directs the reader through the storied narrative of her life so far. Evoking the time when models had to tote their own bags and props to shoots, Grace describes her early career as a model, working with such world-class photographers as David Bailey and Norman Parkinson, before she stepped behind the camera to become a fashion editor at British "Vogue" in the late 1960s. Here she began creating the fantasy "travelogues" that would become her trademark. In 1988 she joined American "Vogue, " where her breathtakingly romantic and imaginative fashion features, a sampling of which appear in this book, have become instant classics.
Delightfully underscored by Grace's pen-and-ink illustrations, "Grace" will introduce readers to the colorful designers, hairstylists, makeup artists, photographers, models, and celebrities with whom Grace has created her signature images. Grace reveals her private world with equal candor--the car accident that almost derailed her modeling career, her two marriages, the untimely death of her sister, Rosemary, her friendship with "Harper's Bazaar" editor-in-chief Liz Tilberis, and her thirty-year romance with Didier Malige. Finally, Grace describes her abiding relationship with Anna Wintour, and the evolving mastery by which she has come to define the height of fashion.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY "FINANCIAL TIMES
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"If Wintour is the Pope . . . Coddington is Michelangelo, trying to paint a fresh version of the Sistine Chapel twelve times a year."--"Time"

Passage is a site-specific, two-channel video installation, which expands Nujoom Alghanem's experimentation with contemporary Arabic poetry through the language of film. Taking her quintessential 2009 poem, The Passerby Collects the Moonlight, as a point of departure, this installation explores the universal experience of displacement. This Brechtian conflation of reality and fiction, culminating in a scene that depicts Falak arriving at the pavilion in Venice, prompts the viewers to consider the parallelism between the film's three protagonists: the director, the actress and the fictional character. These three women of a similar age share the experience of similar dualities: the hidden and the revealed, fragility and power, belonging and displacement. The experience of passage and duality also permeates the design of the exhibition space, where visitors can enter and exit from either side of the pavilion. A large screen, diagonally positioned at the centre, divides the space into two symmetrical halves. The viewers are invited to engage both with Nujoom and Amal's real process of creating the film and with the cinematographic portrayal of the fictional character of Falak.

A great deal has been written on the theoretical aspects of copyright and the cultural industries but much less on the applied side - how copyright law works in practice. How do lawyers, firms and artists manage and administer copyright and what economic and legal problems does this raise? In recent times in particular, technological inventions appear to have outpaced the development of copyright law. This illuminating book addresses these issues and looks at the serious implications for copyright policy in the future. Several of the authors question the efficacy of copyright, which is increasingly regarded as benefiting multinational organisations rather than individual authors and performers. Others are less critical of copyright per se, but question its ability to meet the new challenges of a digital era. Some of the specific issues covered include: * law and international transactions of copyrighted material * economic analysis of copyright and freedom of expression * music licensing in the digital age * the role of copyright in stimulating cultural development * internet distribution of copyright material * the problems of licensing museum images. International in scope and offering views from both academics and practitioners, this book will interest and inform economists, lawyers and policymakers alike. Commercial managers and business analysts involved with copyright would also benefit from reading this comprehensive yet accessible book.

Philipp Bachmann geht der Frage nach, wie Medienunternehmen ihrer publizistischen Verantwortung (für öffentliche Information und Meinungsbildung) und gesellschaftlichen Verantwortung (für die soziale und ökologische Dimension ihres wirtschaftlichen Handelns) gerecht werden und so handeln können, dass ihr Organisationserfolg unterstützt wird. Die Arbeit nutzt die Strukturationstheorie von Anthony Giddens, um ein konsistentes Verständnis über Medienunternehmen und deren strategischen Umgang mit Media Responsibility (MR) und Corporate Social Responsibility (CSR) zu entwickeln. Mittels kommunikationswissenschaftlicher Inhaltsanalyse und experimenteller Befragung wird untersucht, welche Verantwortungsstrategien Schweizer Medienunternehmen verfolgen und inwiefern diese einen Beitrag zum Organisationserfolg leisten.

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents of the articles range from how to design ideas, methods and technologies via creativity experiments and wicked problem solutions, to creative collaboration in the real world and the connectivity of designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields and even from a management perspective. The authors show how these methods and strategies work in companies, introduce new technologies and their functions and demonstrate how Design Thinking can influence as diverse a topic area as marriage. Furthermore, we see how special design thinking use functions in solving wicked problems in complex fields. Thinking and creating innovations are basically and inherently human - so is Design Thinking. Due to this, Design Thinking is not only a factual matter or a result of special courses nor of being gifted or trained: it's a way of dealing with our environment and improving techniques, technologies and life.

Welcome to a brave new world of capitalism propelled by high tech, guarded by enterprising authority, and carried forward by millions of laborers being robbed of their souls. Gathered into mammoth factory complexes and terrified into obedience, these workers feed the world's addiction to iPhones and other commodities--a generation of iSlaves trapped in a global economic system that relies upon and studiously ignores their oppression. Focusing on the alliance between Apple and the notorious Taiwanese manufacturer Foxconn, Jack Linchuan Qiu examines how corporations and governments everywhere collude to build systems of domination, exploitation, and alienation. His interviews, news analysis, and first-hand observation show the circumstances faced by Foxconn workers--circumstances with vivid parallels in the Atlantic slave trade. Ironically, the fanatic consumption of digital media also creates compulsive free labor that constitutes a form of bondage for the user. Arguing as a digital abolitionist, Qiu draws inspiration from transborder activist groups and incidents of grassroots resistance to make a passionate plea aimed at uniting--and liberating--the forgotten workers who make our twenty-first-century lives possible.

Mix It Up demonstrates how a sociological perspective can help us better understand popular culture as a dynamic, durable and significant feature of modern society. With lively prose and the perfect mix of resonant historical cases, David Grazian investigates the role of media and popular culture in everyday life. Now with a new chapter on the globalisation of pop culture, Mix It Up explores how the media industry is organised; the increasingly blurry relationship between cultural consumption and production; and the social significance of leisure activities.

This book takes a multi-disciplinary approach to analyzing the nature of 'competition' and 'competitive advantage' within the U.S. pro sport industry. By many measures, the four major pro sports leagues in the U.S. - the National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL), and Major League Baseball (MLB) - are now some of the most successful business entities in the country. While these established leagues have generally been highly profitable throughout their respective existences, the past two decades have been particularly lucrative, with franchise values in all four leagues growing rapidly, and at levels well beyond market rates of return. Within this context, the book seeks to explore the nature of the competitive advantage that these leagues apparently possess. The purpose is to identify not only how these leagues have been able to get to where they are today, but also to examine the competitive threats and opportunities that these leagues face as they move forward. A key contribution of the book is that it analyzes these issues from a multi-disciplinary approach including a traditional economics perspective, public policy and public choice theory and strategic management, to provide a parallel explanation for the success of each of the four major leagues. It argues that no single conceptual approach can, in itself, adequately explain the full richness of the issue. Its stresses that these various approaches should generally be viewed as complements, rather than as being mutually exclusive, and that a full understanding of the issue requires one to adopt a multi-disciplinary perspective, making it of interest to scholars in strategic management, sport management, and economics. It can serve as an effective teaching tool in both graduate and upper-level undergraduate courses for students in these fields, and is particularly useful for faculties seeking to emphasize to their students the importance of a multi-disciplinary, integrative, approach when analyzing business and management issues. The book may also be of interest to leaders within the sport industry itself, and will help to provide insight and perspective as leagues seek to enhance their competitive advantage in the marketplace.