This anthology brings together voices from industry and academia in a call for elevating the status, identity, value, and influence of technical communicators. Editors Barbara Mirel and Rachel Spilka assert that technical communicators must depart from their traditional roles, moving instead in a more influential and expansive direction. To help readers explore the possibilities, contributions from innovative thinkers and leaders in technical communication propose ways to redefine the field's identity and purposes and to expand the parameters of its work. The chapters included here all point toward new directions for greater growth and influence of the field. Contributors depart from traditional ideas and solutions and discuss new and in some cases radical points, provoking further thought and discussion. Its exploration of fresh territory uncovers new research topics and directions, and provides an examination of both internal, industry-academia relationships and external relationships between technical communicators and other professionals. In its entirety, this collection represents an inclusive vision for the future, targeting such wide-ranging issues as creating effective professional organizations, disseminating research to diverse audiences, transitioning to more influential job roles, exerting leadership in usability, and creating hybrid identities and collaborative programs between industry and academic to support them. The diverse voices from industry and academia will inspire readers to think differently about the discipline's identity and direction, and to build on the ideas they find herein to effect change within their own spheres. As required reading for academics and professionals in technical communication, this collection is a critical step in reshaping and reinvigorating the technical communication field to ensure its survival and growth in the 21st century.

Check out the author's video to find out more about the book: https://vimeo.com/124247409 This book provides a comprehensive critique of the current Creative City paradigm, with a capital 'C', and argues for a creative city with a small 'c' via a theoretical exploration of urban subversion. The book argues that the Creative City (with a capital 'C') is a systemic requirement of neoliberal capitalist urban development and part of the wider policy framework of 'creativity' that includes the creative industries and the creative class, and also has inequalities and injustices in-built. The book argues that the Creative City does stimulate creativity, but through a reaction to it, not as part of it. Creative City policies speak of having mechanisms to stimulate individual, collective or civic creativity, yet through a theoretical exploration of urban subversion, the book argues that to be 'truly' creative is to be radically different from those creative practices that the Creative City caters for. Moreover, the book analyses the role that urban subversion and subcultures have in the contemporary city in challenging the dominant political economic hegemony of urban creativity. Creative activities of people from cities all over the world are discussed and critically analysed to highlight how urban creativity has become co-opted for political and economic goals, but through a radical reconceptualisation of what creativity is that includes urban subversion, we can begin to realise a creative city (with a small 'c').

There is a clear need for a systematic, integrative, and rigorous normative theory of the information society. In this book, Duff offers a prescriptive theory to help to guide the academic and policy communities as they debate the future shape of emerging post-industrial, information-based societies. He argues that information policy needs to become anchored in a left-liberal philosophy which foregrounds a feasible permutation of the core ideals of freedom, equality and brotherhood. The information society, if it is to be worth having at all, cannot be allowed to be largely the outcome of the free play of market forces and technological determinism. The social structure, including the information economy, must be subjected to a regulatory axiological system as explicated by some leading proponents of social democracy. This text will be of interest to scholars and students at the cutting edge of information studies, journalism and media, computer science, sociology, politics, philosophy, management and law.

In this short book, Evans interrogates the implications of VR's re-emergence into the media mainstream, critiquing the notion of a VR revolution by analysing the development and ownership of VR companies while also exploring the possibilities of immersion in VR and the importance of immersion in the interest and ownership of VR enterprises. He assesses how the ideologies and desires of both computer programmers and major Silicon Valley industries may influence how VR worlds are conceived and experienced by users while also exploring the mechanisms that create the immersive experience that underpins interest in the medium.

This cutting-edge reference represents a new phase in the talkRA project-an initiative dedicated to improving the discipline of revenue assurance (RA) for communication providers. From blog to podcasts and now a book, the project offers a platform for a select group of RA experts to share ideas and best practices in revenue assurance, revenue management, business intelligence, and fraud prevention in telecommunications and other industries. Drawing on the expertise and insights of some of the leading minds in RA, Revenue Assurance: Expert Opinions for Communications Providers supplies high-powered ideas and techniques for the effective management, planning, strategy formulation, and measurement of RA performance. Presented as a series of articles on current and emerging topics of interest, it provides extensive and multi-faceted guidance to help readers move up the scale from basic checks to optimizing performance. Covers the fundamentals of revenue assurance Explains the relationship between revenue assurance and fraud management and how revenue assurance sits within the wider context of enterprise risk management and the control environment Provokes readers to think of creative ways to adapt RA to the needs of their business, whether they are initiating the RA process or seeking to take an established RA function to the next level Shows how to measure the financial benefits delivered by the RA team and how to appraise the RA maturity of the whole business Illustrates how to perform root cause analysis through Q&A discussion of how top experts deal with a variety of leakages Identifies trends in how RA techniques are changing, and links these to developments in tools and technology Entertains through sympathetic and sometimes irreverently humorous observations about the working life of an RA practitioner The book provides an analysis of the drivers for RA products and services, enabling RA suppliers and consultants to compare their competitive offerings with what customers really want and need. Complete with real-world tips and case examples, it supplies the well-rounded understanding that will enable you to best fit the needs of your business and best support its objectives. This book will give you the confidence to determine the most effective and efficient methods to achieve and maintain healthy revenue streams in the ever-changing landscape of electronic communications. Praise for: ... draws upon the actual experience of a number of RA professionals-those who have actually lived through the journey, learned from setbacks, and adapted their approaches to determine best practices in the field. -Julian Hebden, Director of Enterprise Information Management, Telstra

Screenwriting: Creative Labor and Professional Practice analyzes the histories, practices, identities and subjects which form and shape the daily working lives of screenwriters. Author Bridget Conor considers the ways in which contemporary screenwriters navigate and make sense of the labor markets in which they are immersed. Chapters explore areas including: Screenwriting histories and myths of the profession Screenwriting as creative labor Screenwriters' working lives Screenwriting work and the how-to genre Screenwriting work and inequalities Drawing on historical and critical perspectives of mainstream screenwriting in the USA and UK, as well as valuable interviews with working screenwriters, this book presents a highly original and multi-faceted study of screenwriting as creative labor and professional practice. The Open Access version of this book, available at www.taylorandfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.https://www.taylorfrancis.com/books/9780203080771

This is an edited volume of chapters on the telecommunications of Africa. Each contributor addresses the complicated economic and policy issues of their country's telecommunications. Special attention is paid to telecommunications as a link in the chain of the regional development process.

Vital and colorful, witty and entertaining, full of the youth and vigor and optimism of the frontier, the weekly issues of St. Paul's "Minnesota Pioneer" from the spring of 1849 to the summer of 1852 reflect the robust personality of James M. Goodhue (1810-1852) and through him the world of the American frontier.
Like most nineteenth-century newspapermen, Goodhue was part of an outspoken political and business community, and he cared little about hiding his opinions. He was the booster, praising his beloved Minnesota in extravagant metaphor; the politician, scourging his enemies with fury; the reformer, storming against evils of the day; the moralist, lecturing his readers on their ethics and manners; the city and state planner, offering practical ideas for the improvement of his city and territory; the prophet, envisioning the Minnesota of the next century; and the reporter, recording the life of the new territory. Goodhue's "piquant" personality was suited to the stormy early days of Minnesota.
Woven throughout his life story are entertaining selections from Goodhue's writings in the "Pioneer," the progenitor of the" St. Paul Pioneer Press." Twenty drawings by druggist Robert O. Sweeny, who sketched Minnesota scenes in pen and ink on the backs of prescription blanks, show the Minnesota that Goodhue knew and helped shape in its first years.""

With growth in access to high-speed broadband and 4G, and increased ownership of smartphones, tablets and internet-connected television sets, the internet has simultaneously begun to compete with and transform television. Online TV argues that these changes create the conditions for an emergent internet era that challenges the language and concepts that we have to talk about television as a medium. In a wide-ranging analysis, Catherine Johnson sets out a series of conceptual frameworks designed to provide a clearer language with which to analyse the changes to television in the internet era and to bring into focus the power dynamics of the online TV industry. From providing definitions of online TV and the online TV industry, to examining the ways in which technology, rights, interfaces and algorithms are used to control and constrain access to audiovisual content, Online TV is a timely intervention into debates about contemporary internet and television cultures. A must-read for any students, scholars and practitioners who want to understand and analyse the ways in which television is intertwining with and being transformed by the internet.

Da die Medienwirtschaft zu den jungeren Disziplinen der Wirtschaftswissenschaften gehort, existieren bisher nur wenige akademische Lehrbucher, in denen Studenten Aufgaben mit Losungen oder Fallstudien finden. Die Herausgeber des Fallstudiensammelbandes "Medienmanagement" haben sich deshalb zum Ziel gesetzt, mit der Zusammenstellung geeigneter Ubungsaufgaben und Losungen die bestehende Lucke innerhalb der medienokonomischen Studien- und Ubungsbucher zu schliessen. Das Konzept des Buches stellt ein sinnvolles Instrument zur Unterstutzung der Lehre an Hochschulen und zum Selbststudium in diesem Fachgebiet da. Den Herausgebern ist es gelungen, namhafte Autoren aus der Wissenschaft und Praxis zur Bearbeitung dieses komplexen und aktuellen Problemfeldes zu gewinnen. Sowohl Studierende, als auch Praktiker erhalten einen wertvollen Einblick in die Kernprobleme des Medienmanagements."

An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments. Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book. The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

"For years, major film studios have licensed products related to their most popular films; video game spin-offs have become an important part of these licensing practices. Where blockbuster films are concerned, the video game release has become the rule rather than the exception. In Hollywood Gamers, Robert Alan Brookey explores the business conditions and technological developments that have facilitated the convergence of the film and video game industries. Brookey treats video games as rhetorical texts and critically examines several games to determine how specific industrial conditions are manifest in game design. Among the games (and films) discussed are Lord of the Rings, The Godfather, Spider-Man, and Iron Man."--From publisher description.

Erfolgreiche Offentlichkeitsarbeit basiert auf der sorgfaltigen Planung und Ausfuhrung von praxiserprobten Massnahmen. Das Buch liefert Grundlagenwissen zusammen mit Arbeitsanleitungen fur die Praxis. Leser erfahren, wie PR strategisch geplant, wie Pressekampagnen durchgefuhrt und kontrolliert werden, wie Mitarbeiterzeitungen herausgegeben und Webseiten fur die Kommunikation eingesetzt werden. Mit 15 einfachen, schnell nachvollziehbaren Schritt-fur-Schritt Anleitungen fur Einsteiger sowie Checklisten und Musteraufgaben fur die tagliche PR-Arbeit."

Media and entertainment law is one of the fastest growing sectors of practice in the UK and European Community. Practising lawyers are hungry for information and informed analysis of the latest developments in this fast-moving field. This Yearbook spans the traditional concerns of media lawyers such as free speech and freedom of the press generally, including libel law and contempt of court as well as the core areas of entertainment law practice such as copyright, contracts, licensing and competition. In addition it covers the emerging fields of new technologies, the impact of the much heralded `information highway' upon media law, the effects of European Community initiatives in this area and the ever changing subject of broadcasting regulation. The Yearbook consists of high-quality analytical articles, important annual surveys of developments in all these fields and reviews of recent publications, all of which will be of interest to the practising and academic lawyer.

The Routledge Companion to Media and Human Rights offers a comprehensive and contemporary survey of the key themes, approaches and debates in the field of media and human rights. The Companion is the first collection to bring together two distinct ways of thinking about human rights and media, including scholarship that examines media as a human right alongside that which looks at media coverage of human rights issues. This international collection of 49 newly written pieces thus provides a unique overview of current research in the field, while also providing historical context to help students and scholars appreciate how such developments depart from past practices. The volume examines the universal principals of freedom of expression, legal instruments, the right to know, media as a human right, and the role of media organisations and journalistic work. It is organised thematically in five parts: Communication, Expression and Human Rights Media Performance and Human Rights: Political Processes Media Performance and Human Rights: News and Journalism Digital Activism, Witnessing and Human Rights Media Representation of Human Rights: Cultural, Social and Political. Individual essays cover an array of topics, including mass-surveillance, LGBT advocacy, press law, freedom of information and children's rights in the digital age. With contributions from both leading scholars and emerging scholars, the Companion offers an interdisciplinary and multidisciplinary approach to media and human rights allowing for international comparisons and varying perspectives. The Routledge Companion to Media and Human Rights provides a comprehensive introduction to the current field useful for both students and researchers, and defines the agenda for future research.

Praise for Robert W. McChesney

"Robert McChesney's work has been of extraordinary importance. . . . It should be read with care and concern by people who care about freedom and basic rights."
--Noam Chomsky

"Robert McChesney is one of the nation's most important analysts of the media."
--Howard Zinn

The symptoms of the crisis of the U.S. media are well-known--a decline in hard news, the growth of info-tainment and advertorials, staff cuts and concentration of ownership, increasing conformity of viewpoint and suppression of genuine debate. McChesney's new book, The Problem of the Media, gets to the roots of this crisis, explains it, and points a way forward for the growing media reform movement.

Moving consistently from critique to action, the book explores the political economy of the media, illuminating its major flashpoints and controversies by locating them in the political economy of U.S. capitalism. It deals with issues such as the declining quality of journalism, the question of bias, the weakness of the public broadcasting sector, and the limits and possibilities of antitrust legislation in regulating the media. It points out the ways in which the existing media system has become a threat to democracy, and shows how it could be made to serve the interests of the majority.

McChesney's "Rich Media, Poor Democracy" was hailed as a pioneering analysis of the way in which media had come to serve the interests of corporate profit rather than public enlightenment and debate. Bill Moyers commented, "If Thomas Paine were around, he would have written this book." The Problem of the Media is certain to be a landmark in media studies, a vital resource for media activism, and essential reading for concerned scholars and citizens everywhere.

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."
Diane Sutter, President and CEO of Shooting Star Broadcasting, owner of KTAB-TV, Abilene, Texas
This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer.
Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling:
- prospecting
- qualifying
- needs analysis
- presentations
- answering objections
- closing
- relationship management

Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet.
Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach.
Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Written by an expert with over 20 years of consulting experience
Comprehensive treatment ofthe sales process
Equally useful to students and professionals

Eigentlich sollte dies ja -nur- ein Buch uber die psychologischen Hintergrunde der Online- Kommunikation und uber deren praktische Anwendung im Berufsalltag werden. Die Pha- mene, die sich im Internet zeigen, sind aber oft Ausdruck tiefer gehender gesellschaftlicher Prozesse. Gerade die psychologischen Fragestellungen haben meinen Blick darum immer wieder auch auf grossere Zusammenhange gelenkt und mir bewusst gemacht, dass wir im kompetenten Umgang mit diesem Medium erst ganz am Anfang stehen. Ich empfinde es als Privileg, in dieser Zeit zu leben, die in Bezug auf die Internetnutzung oft immer noch P- niercharakter hat. Meinen Leserinnen und Lesern wunsche ich, dass sie hoffentlich viel praktischen Nutzen fur den Kommunikationsalltag aus meinem Buch ziehen konnen, und dass meine Ausfuhr- gen dazu dienen, Online-Kommunikationsprozesse verstandlich zu machen und die neuen Medien gezielt und effizient einzusetzen. Daneben hoffe ich aber auch, dass etwas von meiner Faszination fur das Internet in diesem Buch sichtbar wird und ich vielleicht die eine oder den anderen damit anzustecken vermag. Nicht mit Begeisterung auf eine unkritische und vor- haltlose Art aber indem vielleicht sichtbar wird, welche Tragweite und Veranderungskraft die Online-Welt fur unsere gesellschaftliche und wirtschaftliche Realitat hat, und wie lohne- wert und wichtig es ist, sich aktiv mit diesen tief greifenden medialen und gesellschaftlichen Veranderungsprozessen auseinanderzusetzen und sie mitzugestalten. Wenn mir dies gelingt, freue ich mich und naturlich besonders, wenn ich sogar das eine oder andere Feedback dazu erhalte."

A great publisher, who often set the tone during his active professional years, is now retiring. Over the decades Klaus G. Saur has developed and carried out publishing projects of an extent almost unimaginable to us today. An impressive hoard of authors who accompanied Klaus G. Saur on part of his journey, and were an important part of his Berlin years, has put their personal experiences and thoughts to paper on this occasion. The result is a mosaic of encounters, of important and amusing moments, that illustrate the years when Klaus Saur wasChief Executive and Partnerof the publishing house de Gruyter.

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.