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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General

Reuse, Misuse, Abuse - The Ethics of Audiovisual Appropriation in the Digital Era (Paperback): Jaimie Baron Reuse, Misuse, Abuse - The Ethics of Audiovisual Appropriation in the Digital Era (Paperback)
Jaimie Baron
R920 R770 Discovery Miles 7 700 Save R150 (16%) Ships in 10 - 15 working days

In contemporary culture, existing audiovisual recordings are constantly reused and repurposed for various ends, raising questions regarding the ethics of such appropriations, particularly when the recording  depicts actual people and events. Every reuse of a preexisting recording is, on some level, a misuse in that it was not intended or at least anticipated by the original maker, but not all misuses are necessarily unethical. In fact, there are many instances of productive misuse that seem justified. At the same time, there are other instances in which the misuse shades into abuse. Documentary scholars have long engaged with the question of the ethical responsibility of documentary makers in relation to their subjects. But what happens when this responsibility is set at a remove, when the recording already exists for the taking and repurposing? Reuse, Misuse and Abuse surveys a range of contemporary films and videos that appropriate preexisting footage and attempts to theorize their ethical implications.

Immoral, Indecent, and Scurrilous (Paperback): Gerald Hannon Immoral, Indecent, and Scurrilous (Paperback)
Gerald Hannon
R380 Discovery Miles 3 800 Ships in 10 - 15 working days
Water Conflicts and Cooperation: a Media Handbook (Paperback): Rasha Dewedar Water Conflicts and Cooperation: a Media Handbook (Paperback)
Rasha Dewedar
R680 Discovery Miles 6 800 Ships in 10 - 15 working days

This handbook is for journalists, researchers and policy makers that are interested in working on science communication for water peace and cooperation and that are searching for ideas and inspiration. It features descriptions and reflections of the activities (action research, training modules, joint workshops, reporting grants, podcast, online photo campaign...) implemented by Open Water Diplomacy project in the Nile basin, and in the new international basins identified under the top-up activities on capacity development, as well as activities in the field of media and water diplomacy implemented by other actors. It will be an online open access repository of case studies and best practices in the field of journalism and science communication for water peace and cooperation.

Media and Protest Logics in the Digital Era - The Umbrella Movement in Hong Kong (Paperback): Francis L.F. Lee, Joseph M. Chan Media and Protest Logics in the Digital Era - The Umbrella Movement in Hong Kong (Paperback)
Francis L.F. Lee, Joseph M. Chan
R1,131 Discovery Miles 11 310 Ships in 10 - 15 working days

Digital and social media are increasingly integrated into the dynamics of protest movements around the world. They strengthen the mobilization power of movements, extend movement networks, facilitate new modes of protest participation, and give rise to new protest formations. Meanwhile, conventional media remains an important arena where protesters and their targets contest for public support. This book examines the role of the media - understood as an integrated system comprised of both conventional media institutions and digital media platforms - in the formation and dynamics of the Umbrella Movement in Hong Kong. For 79 days in 2014, Hong Kong became the focus of international attention due to a public demonstration for genuine democracy that would become known as the Umbrella Movement. During this time, twenty percent of the local population would join the demonstration, the most large-scale and sustained act of civil disobedience in Hong Kong's history - and the largest public protest campaign in China since the 1989 student movement in Beijing. On the surface, this movement was not unlike other large-scale protest movements that have occurred around the world in recent years. However, it was distinct in how bottom-up processes evolved into a centrally organized, programmatic movement with concrete policy demands. In this book, Francis L. F. Lee and Joseph M. Chan connect the case of the Umbrella Movement to recent theorizations of new social movement formations. Here, Lee and Chan analyze how traditional mass media institutions and digital media combined with on-the-ground networks in such a way as to propel citizen participation and the evolution of the movement as a whole. As such, they argue that the Umbrella Movement is important in the way it sheds light on the rise of digital-media-enabled social movements, the relationship between digital media platforms and legacy media institutions, the power and limitations of such occupation protests and new "action logics," and the continual significance of old protest logics of resource mobilization and collective action frames. Through a combination of protester surveys, population surveys, analyses of news contents and social media activities, this book reconstructs a rich and nuanced account of the Umbrella Movement, providing insight into numerous issues about the media-movement nexus in the digital era.

Warrior - My Path to Being Brave (Hardcover): Lisa Guerrero Warrior - My Path to Being Brave (Hardcover)
Lisa Guerrero
R787 R546 Discovery Miles 5 460 Save R241 (31%) Ships in 9 - 17 working days
Judentum im Wiener Feuilleton (1848--1903) (German, Hardcover, Reprint 2013 ed.): Martin-Heidegger-Gesellschaft Judentum im Wiener Feuilleton (1848--1903) (German, Hardcover, Reprint 2013 ed.)
Martin-Heidegger-Gesellschaft
R3,353 Discovery Miles 33 530 Ships in 10 - 15 working days

The study sets out (a) to give an in-depth account of the discursive implications of the complex terms 'Judaism', 'modern' and feuilleton (arts pages) against the background of present-day theories of modernity, alterity and the history of aesthetics, and (b) to demonstrate the interdependency of discourses on politics and literary aesthetics with reference to concrete texts. The analysis of selected Viennese feuilletons (the corpus comprises texts by Moritz Gottlieb Saphir, Ferdinand KA1/4rnberger, Sigmund Schlesinger, Friedrich SchlAgl, Karl Landsteiner, Betty Paoli, Daniel Spitzer, Ludwig Speidel and Theodor Herzl) concentrates on the strategies of literarization employed by bourgeois-liberal journalism in its persistently conservative phase to bolster the concepts of identity informing it.

The Routledge Companion to Transmedia Studies (Hardcover): Matthew Freeman, Renira Rampazzo Gambarato The Routledge Companion to Transmedia Studies (Hardcover)
Matthew Freeman, Renira Rampazzo Gambarato
R6,653 Discovery Miles 66 530 Ships in 10 - 15 working days

Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

Artist Management - Agility in the Creative and Cultural Industries (Paperback): Guy Morrow Artist Management - Agility in the Creative and Cultural Industries (Paperback)
Guy Morrow
R1,227 Discovery Miles 12 270 Ships in 10 - 15 working days

Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and this concise book introduces and analyses its key characteristics. Artist Management: Agility in the Creative and Cultural Industries makes a major contribution to our understanding of the creative and cultural industries, of artistic and managerial creativities, and of social and cultural change in this sector. The book undertakes an extensive exploration of the increasingly pivotal role of artist managers in the creative and cultural industries and argues that agile management strategies are useful in this context. This book provides a comprehensive and accessible account of the artist-artist manager relationship in the twenty-first century. Drawing from research interviews conducted with artist managers and self-managed artists in five cities (New York, London, Toronto, Sydney and Melbourne), this book makes an original contribution to knowledge. Nation-specific case studies are highlighted as a means of illuminating various thematic concerns. This unique book is a major piece of research and a valuable study aid for both undergraduate and postgraduate students of subjects including arts management, creative and cultural industries studies, arts entrepreneurship, business and management studies and media and communications.

India's New Independent Cinema - Rise of the Hybrid (Paperback): Ashvin Immanuel Devasundaram India's New Independent Cinema - Rise of the Hybrid (Paperback)
Ashvin Immanuel Devasundaram
R1,422 Discovery Miles 14 220 Ships in 9 - 17 working days

This is the first-ever book on the rise of the new wave of independent Indian films that is revolutionising Indian cinema. Contemporary scholarship on Indian cinema so far has focused asymmetrically on Bollywood-India's dominant cultural export. Reversing this trend, this book provides an in-depth examination of the burgeoning independent Indian film sector. It locates the new 'Indies' as a glocal hybrid film form-global in aesthetic and local in content. They critically engage with a diverse socio-political spectrum of 'state of the nation' stories; from farmer suicides, disenfranchised urban youth and migrant workers to monks turned anti-corporation animal rights agitators. This book provides comprehensive analyses of definitive Indie new wave films including Peepli Live (2010), Dhobi Ghat (2010), The Lunchbox (2013) and Ship of Theseus (2013). It explores how subversive Indies, such as polemical postmodern rap-musical Gandu (2010) transgress conventional notions of 'traditional Indian values', and collide with state censorship regulations. This timely and pioneering analysis shows how the new Indies have emerged from a middle space between India's globalising present and traditional past. This book draws on in-depth interviews with directors, actors, academics and members of the Indian censor board, and is essential reading for anyone seeking an insight into a current Indian film phenomenon that could chart the future of Indian cinema.

Citizens of Scandal - Journalism, Secrecy, and the Politics of Reckoning in Mexico (Hardcover): Vanessa Freije Citizens of Scandal - Journalism, Secrecy, and the Politics of Reckoning in Mexico (Hardcover)
Vanessa Freije
R2,880 Discovery Miles 28 800 Ships in 10 - 15 working days

In Citizens of Scandal, Vanessa Freije explores the causes and consequences of political scandals in Mexico from the 1960s through the 1980s. Tracing the process by which Mexico City reporters denounced official wrongdoing, she shows that by the 1980s political scandals were a common feature of the national media diet. News stories of state embezzlement, torture, police violence, and electoral fraud provided collective opportunities to voice dissent and offered an important, though unpredictable and inequitable, mechanism for political representation. The publicity of wrongdoing also disrupted top-down attempts by the ruling Partido Revolucionario Institucional to manage public discourse, exposing divisions within the party and forcing government officials to grapple with popular discontent. While critical reporters denounced corruption, they also withheld many secrets from public discussion, sometimes out of concern for their safety. Freije highlights the tensions-between free speech and censorship, representation and exclusion, and transparency and secrecy-that defined the Mexican public sphere in the late twentieth century.

Fall - Winner of the Costa Biography Award 2021 (Paperback): John Preston Fall - Winner of the Costa Biography Award 2021 (Paperback)
John Preston
R275 R254 Discovery Miles 2 540 Save R21 (8%) Ships in 5 - 10 working days

THE SUNDAY TIMES BESTSELLER LONGLISTED FOR THE BAILLIE GIFFORD PRIZE 2021 'The best biography yet of the media magnate Robert Maxwell - by turns engrossing, amusing and appalling' Robert Harris, Sunday Times 'Electrifying... the supreme chronicler of modern British scandals' Mail on Sunday A dramatic, gripping account of the rise and fall of the notorious business tycoon Robert Maxwell from the acclaimed author of A Very English Scandal - available for pre-order now Robert Maxwell was a very British success. Born an Orthodox Jew, he escaped the Nazi occupation of Czechoslovakia, fought in the Second World War, and was decorated for his heroism with the Military Cross. He went on to become a Labour MP and an astonishingly successful businessman, owning a number of newspapers and publishing companies. But after his dead body was discovered floating in waters around his superyacht, his empire fell apart as long-hidden debts and unscrupulous dealings came to light. Within a few days, Maxwell was being reviled as the embodiment of greed and corruption. What went so wrong? How did a man who had once laid such store on the importance of ethics and good behaviour become reduced to a bloated, amoral wreck? In this gripping book, John Preston delivers the definitive account of Maxwell's extraordinary rise and scandalous fall. 'I have a shelf full of books about frauds, but this one is by far the most enjoyable' Craig Brown, author of Ma'am Darling

Media Across Borders - Localising TV, Film and Video Games (Paperback): Andrea Esser Media Across Borders - Localising TV, Film and Video Games (Paperback)
Andrea Esser; Series edited by Daya Thussu; Edited by Iain Robert Smith, Miguel A. Bernal-Merino
R1,405 Discovery Miles 14 050 Ships in 10 - 15 working days

What happened when Sesame Street and Big Brother were adapted for African audiences? Or when video games Final Fantasy and Assassins' Creed were localized for the Spanish market? Or when Sherlock Holmes was transformed into a talking dog for the Japanese animation Sherlock Hound? Bringing together leading international scholars working on localization in television, film and video games, Media Across Borders is a pioneering study of the myriad ways in which media content is adapted for different markets and across cultural borders. Contributors examine significant localization trends and practices such as: audiovisual translation and transcreation, dubbing and subtitling, international franchising, film remakes, TV format adaptation and video game localization. Drawing together insights from across the audiovisual sector, this volume provides a number of innovative models for interrogating the international flow of media. By paying specific attention to the diverse ways in which cultural products are adapted across markets, this collection offers important new perspectives and theoretical frameworks for studying localization processes in the audiovisual sector. For further resources, please see the Media Across Borders group website (www.mediaacrossborders.com), which hosts a 'localization' bibliography; links to relevant companies, institutions and publications, as well as conference papers and workshop summaries.

Playing with History - American Identities and Children’s Consumer Culture (Paperback): Molly Rosner Playing with History - American Identities and Children’s Consumer Culture (Paperback)
Molly Rosner
R783 Discovery Miles 7 830 Ships in 10 - 15 working days

Since the advent of the American toy industry, children’s cultural products have attempted to teach and sell ideas of American identity. By examining cultural products geared towards teaching children American history, Playing With History highlights the changes and constancies in depictions of the American story and ideals of citizenship over the last one hundred years. This book examines political and ideological messages sold to children throughout the twentieth century, tracing the messages conveyed by racist toy banks, early governmental interventions meant to protect the toy industry, influences and pressures surrounding Cold War stories of the western frontier, the fractures visible in the American story at a mid-century history themed amusement park. The study culminates in a look at the successes and limitations of the American Girl Company empire.  

Parent's Memory Book (Paperback): Onefam Parent's Memory Book (Paperback)
Onefam
R502 Discovery Miles 5 020 Ships in 18 - 22 working days
Be Creative - Making a Living in the New Culture Industries (Hardcover): A. McRobbie Be Creative - Making a Living in the New Culture Industries (Hardcover)
A. McRobbie
R1,557 Discovery Miles 15 570 Ships in 10 - 15 working days

In this exciting new book Angela McRobbie charts the 'euphoric' moment of the new creative economy, as it rose to prominence in the UK during the Blair years, and considers it from the perspective of contemporary experience of economic austerity and uncertainty about work and employment.McRobbie makes some bold arguments about the staging of creative economy as a mode of 'labour reform'; she proposes that the dispositif of creativity is a fine-tuned instrument for acclimatising the expanded, youthful urban middle classes to a future of work without the raft of entitlements and security which previous generations had struggled to win through the post-war period of social democratic government. Adopting a cultural studies perspective, McRobbie re-considers resistance as 'line of flight' and shows what is at stake in the new politics of culture and creativity. She incisively analyses 'project working' as the embodiment of the future of work and poses the question as to how people who come together on this basis can envisage developing stronger and more protective organisations and associations. Scattered throughout the book are excerpts from interviews with artists, stylists, fashion designers, policy-makers, and social entrepreneurs.

Zeitungsdruck (German, Hardcover, Reprint 2015 ed.): Martin Welke, Boris Fuchs Zeitungsdruck (German, Hardcover, Reprint 2015 ed.)
Martin Welke, Boris Fuchs
R3,330 Discovery Miles 33 300 Ships in 10 - 15 working days
More Than Words - An introduction to communication (Paperback, 3rd Edition): Richard Dimbleby, Graeme Burton More Than Words - An introduction to communication (Paperback, 3rd Edition)
Richard Dimbleby, Graeme Burton
R1,194 Discovery Miles 11 940 Ships in 10 - 15 working days

This new edition of the best-selling text has been fully revised and updated to take into account new developments in communication and media studies. More Than Words provides an introduction to both communication theory and practice. The authors cover essential elements of communication, including communication between individuals and groups, in organizations and through mass media and new technologies.

The fourth edition features:

new case studies and assignments

an updated series of key questions helping students to understand central concepts in communication studies

expanded sections on mass media and on practical communication and media skills

guidance on listening skills, interpersonal and social skills, writing skills, leaflet design, and planning, scripting, and producing audio and video material.

More Than Words is illustrated with new models and photographs and has checklist summaries for easy revision purposes. Clear and practical, it is an essential text for students of communication studies.

Table of Contents

Part 1: What is Communication? 1. How do we Experience Communication? 2. Why do we Communicate? 3. What Happens when we Communicate? Part 2: Interpersonal Communication 1. Means of Contact 2. Dealing with Others 3. Perception – Of Ourselves and Others 4. Barriers to Communication 5. Interpersonal Skills Part 3: Communication in Groups 1. What is a Group? 2. Why do People Join Groups? 3. Features of Groups 4. Communicating in Groups Part 4: Communication in Organizations 1. How do Organizations Operate? 2. Applications: Case Studies and Activities Part 5: Mass Communication 1. A Mass-Communication Society 2. Interpreting the Media, Including Institutions, Audiences, Genres, Representations 3. The Media: Particular Examples – Advertising, News and Technologies Part 6: Communication and Media Skills 1. Getting Started – General Principles for Approaching Practical Work 2. Interpersonal Skills – Listening, Assertiveness, Interviews, Presentations 3. Writing Skills – Questionnaires, Radio Scripts 4. Design Skills (Print) 5. Storyboarding 6. Taking Photographs 7. Audio-Visual Production – Audio, Exhibitions, Film-Making 8. Into the Net 9. Designing a Web Site

Esport Play - Anticipation, Attachment, and Addiction in Psycholudic Development (Hardcover): Veli-Matti Karhulahti Esport Play - Anticipation, Attachment, and Addiction in Psycholudic Development (Hardcover)
Veli-Matti Karhulahti
R3,179 Discovery Miles 31 790 Ships in 10 - 15 working days

Weaving the author's own lived experience with theoretical insights from the fields of game studies, psychology, and anthropology, Esport Play probes and advances current gaming topics such as addiction, skill development, and toxicity. With a focus on League of Legends - one of the flagship esports of our time - Karhulahti explicates what esport play is: documenting and identifying competitive play as a present-day means to satisfy basic human needs. Ultimately, the book presents a theory of psycholudic development that explains and organizes the development of player-play relationships that may last for years.

The Routledge Companion to Asian American Media (Hardcover): Lori Lopez, Vincent Pham The Routledge Companion to Asian American Media (Hardcover)
Lori Lopez, Vincent Pham
R7,183 Discovery Miles 71 830 Ships in 10 - 15 working days

The Routledge Companion to Asian American Media offers readers a comprehensive examination of the way that Asian Americans have engaged with media, from the long history of Asian American actors and stories that have been featured in mainstream film and television, to the birth and development of a distinctly Asian American cinema, to the ever-shifting frontiers of Asian American digital media. Contributor essays focus on new approaches to the study of Asian American media including explorations of transnational and diasporic media, studies of intersectional identities encompassed by queer or mixed race Asian Americans, and examinations of new media practices that challenge notions of representation, participation, and community. Expertly organized to represent work across disciplines, this companion is an essential reference for the study of Asian American media and cultural studies.

Netflix Recommends - Algorithms, Film Choice, and the History of Taste (Hardcover): Mattias Frey Netflix Recommends - Algorithms, Film Choice, and the History of Taste (Hardcover)
Mattias Frey
R1,826 Discovery Miles 18 260 Ships in 10 - 15 working days

Algorithmic recommender systems, deployed by media companies to suggest content based on users' viewing histories, have inspired hopes for personalized, curated media but also dire warnings of filter bubbles and media homogeneity. Curiously, both proponents and detractors assume that recommender systems for choosing films and series are novel, effective, and widely used. Scrutinizing the world's most subscribed streaming service, Netflix, this book challenges that consensus. Investigating real-life users, marketing rhetoric, technical processes, business models, and historical antecedents, Mattias Frey demonstrates that these choice aids are neither as revolutionary nor as alarming as their celebrants and critics maintain-and neither as trusted nor as widely used. Netflix Recommends brings to light the constellations of sources that real viewers use to choose films and series in the digital age and argues that although some lament AI's hostile takeover of humanistic cultures, the thirst for filters, curators, and critics is stronger than ever.

Feminist in a Software Lab - Difference + Design (Paperback): Tara McPherson Feminist in a Software Lab - Difference + Design (Paperback)
Tara McPherson
R945 Discovery Miles 9 450 Ships in 10 - 15 working days

For over a dozen years, the Vectors Lab has experimented with digital scholarship through its online publication, Vectors, and through Scalar, a multimedia authoring platform. The history of this software lab intersects a much longer tale about computation in the humanities, as well as tensions about the role of theory in related projects. Tara McPherson considers debates around the role of cultural theory within the digital humanities and addresses Gary Hall's claim that the goals of critical theory and of quantitative or computational analysis may be irreconcilable (or at the very least require "far more time and care"). She then asks what it might mean to design-from conception-digital tools and applications that emerge from contextual concerns of cultural theory and, in particular, from a feminist concern for difference. This path leads back to the Vectors Lab and its ongoing efforts at the intersection of theory and praxis.

Mediated Millennials (Hardcover): Jeremy Schulz, Laura Robinson, Aneka Khilnani, John Baldwin, Heloisa Pait, Apryl A. Williams,... Mediated Millennials (Hardcover)
Jeremy Schulz, Laura Robinson, Aneka Khilnani, John Baldwin, Heloisa Pait, …
R3,198 Discovery Miles 31 980 Ships in 10 - 15 working days

Sponsored by the Communication, Information Technologies, and Media Sociology section of the American Sociological Association (CITAMS), Volume 19 of Emerald Studies in Media and Communications draws on global case studies that examine media use by millennials. By bringing together contributors and case studies from four continents to examine millennial digital media practices, the volume charts out multiple dimensions of Gen Y's digital media engagements: smartphone use among Israelis, the activities of Brazilian youths in LAN houses, selfies in the New Zealand context, and American millennials engaged in a variety of digital pursuits ranging from seeking employment, to content creation, to gaming, to consuming news and political content. Through these case studies we see parallels in the mediated millennial experience across key digital venues including Twitter and YouTube, and MMOs. None-the-less, contributors also prompt us to keep in mind the importance of those millennials without equal access to resources who must rely on public venues such as libraries and LAN Houses. Across these venues and arenas of practice, the research provides an important collection of research shedding important light on the first generation growing up with the normative expectation to perform digital identity work, create visual culture, and engage in the digital public sphere.

Understanding the Business of Global Media in the Digital Age (Paperback): Micky Lee, Dal Yong Jin Understanding the Business of Global Media in the Digital Age (Paperback)
Micky Lee, Dal Yong Jin
R1,472 Discovery Miles 14 720 Ships in 10 - 15 working days

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production studies - the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today's convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.

Celebrity Culture and the Entertainment Industry in Asia - Use of Celebrity and its Influence on Society, Culture and... Celebrity Culture and the Entertainment Industry in Asia - Use of Celebrity and its Influence on Society, Culture and Communication (Paperback)
Vivienne Leung, Kimmy Cheng, Tommy Tse
R762 Discovery Miles 7 620 Ships in 10 - 15 working days

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of "stardom" and celebrity endorsement in East Asia, and examines its impact on marketing communications and media. Through first-hand interviews with celebrities and entertainment industry practitioners, the book discusses the social, cultural and economic influences of celebrity through topics such as self-identity, celebrity-driven consumer behaviour, gender and race stereotypes, idol worship, etc. Interviews with celebrities such as Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak present the reader with insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan. These untold inside stories of celebrity endorsement and advocacy will stimulate both academic and general readers' interest in rethinking the economic and cultural implications of the phenomenon of stardom.

The Strategic Digital Media Entrepreneur (Paperback): PM Abernathy The Strategic Digital Media Entrepreneur (Paperback)
PM Abernathy
R1,317 Discovery Miles 13 170 Ships in 10 - 15 working days

A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

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