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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
Algorithmic recommender systems, deployed by media companies to suggest content based on users' viewing histories, have inspired hopes for personalized, curated media but also dire warnings of filter bubbles and media homogeneity. Curiously, both proponents and detractors assume that recommender systems for choosing films and series are novel, effective, and widely used. Scrutinizing the world's most subscribed streaming service, Netflix, this book challenges that consensus. Investigating real-life users, marketing rhetoric, technical processes, business models, and historical antecedents, Mattias Frey demonstrates that these choice aids are neither as revolutionary nor as alarming as their celebrants and critics maintain-and neither as trusted nor as widely used. Netflix Recommends brings to light the constellations of sources that real viewers use to choose films and series in the digital age and argues that although some lament AI's hostile takeover of humanistic cultures, the thirst for filters, curators, and critics is stronger than ever.
Radical political activist movements are growing all the time. To reach a wider audience each organisation has formed networks and websites, exploiting new communications technologies as well as conventional media to get its message across. This is often very successful: activist politics have come to influence 'mainstream' politics over fundamental issues such as trade, gender relations, the environment and war. This book brings together activists and academics in one volume, to explore the theory and practice of global activism's relation to all forms of media, mainstream and otherwise. press and explain the strategies that activists adopt to spread their own ideas. Investigating Indymedia and internet activism, they show how transformations in communications technology offer new possibilities, and explain how activists have successfully used and developed their own media. Case studies and topics include the world social forums, an example of a campaign from the NGO Action Aid, a campaign strategy from an internet activist, Greenpeace and the Brent Spar conflict, the World Development Movement and representations in the mainstream press, the Independent Media Centre, transgender activism on the net, Amnesty International, Oxfam and the internet.
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
"Women and Media" is a thoughtful cross-cultural examination of the
ways in which women have worked inside and outside mainstream media
organizations since the 1970s.
The money side of mobile services ..... If you need to know all about the business aspects of new wireless services in 3G/UMTS then this is the book for you! It illustrates the revenues, profits and revenue-sharing involved in topics such as m-Commerce, multimedia messaging, mobile advertising, m-Banking, telematics, location based services, B2B, B2C and B2E business services, CRM and ERP business systems, music, gaming, information, entertainment, etc. m-Profits explains new mobile service phenomena such as micropayments and reachability. With comparisons to the PC and PDA world, m-Profits covers 2G, 2.5G, 3G and 4G cellular, and technologies such as W-LAN (WiFi) and Bluetooth. This volume contrasts the business impacts to network operators, MVNOs, portals, service providers, application developers, content providers and equipment vendors and includes marketing, tariffing and competitiveness. m-Profits discusses which revenues can be generated, profitably, and how they can be shared and analyses new service propositions, new value systems, new partnerships and new competitive forces that ultimately meet in the 3G environment. This authoritative resource takes the reader on a journey into the near future where a mobile services industry, which started only in 1998, is to reach a Trillion dollars in annual revenues worldwide by 2010.
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior. The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors. The book mainly focuses on the field of brand crisis management, and construct the formation and evolution mechanism of brand crisis information sharing behavior from both vertical and horizontal dimensions through a combination of theoretical exposition and case analysis, so that readers can got a clear understanding of brand crisis information communication and management through dimension reduction. The book can be used as a textbook for undergraduates and postgraduates in economics and management in colleges and universities, can also be a reference for business managers, scientific researchers and others interested in the field of crisis management.
In Giving Back Childhood, celebrities from the world of sport, music, media, academia, business, politics, literature, food and entertainment, as well as unsung heroes at the Red Cross War Memorial Children’s Hospital, share some of their own personal memories of food and childhood, as well as the recipes that are the on-going connection to those memories. To mark the 60th anniversary of the establishment of the Red Cross War Memorial Children’s Hospital in Cape Town, this book of memories and recipes offers you the opportunity to contribute to the outstanding and life-saving medical treatment that the Hospital provides on a daily basis to the children of Southern Africa and many other countries on the African continent. Without the generosity of donors and the general public, much of this work would simply not be possible. All children need to dream, they need hope for the future – and for that they need good health. By purchasing this book, you can help to give the young patients of this Hospital their childhood back.
In the space of one election cycle, authoritarian governments, moneyed elites and fringe hackers figured out how to game elections, bypass democratic processes, and turn social networks into battlefields. Facebook, Google and Twitter - where our politics now takes place - have lost control and are struggling to claw it back. Prepare for a new strain of democracy. A world of datafied citizens, real-time surveillance, enforced wellness and pre-crime. Where switching your mobile platform will have more impact on your life than switching your government. Where freedom and privacy are seen as incompatible with social wellbeing and compulsory transparency. As our lives migrate online, we have become increasingly vulnerable to digital platforms founded on selling your attention to the highest bidder. Our laws don't cover what is happening and our politicians don't understand it. But if we don't change the system now, we may not get another chance.
They Create Worlds: The Story of the People and Companies That Shaped the Video Game Industry, Vol. 1 is the first in a three-volume set that provides an in-depth analysis of the creation and evolution of the video game industry. Beginning with the advent of computers in the mid-20th century, Alexander Smith's text comprehensively highlights and examines individuals, companies, and market forces that have shaped the development of the video game industry around the world. Volume one, places an emphasis on the emerging ideas, concepts, and games developed from the commencement of the budding video game art form in the 1950s and 1960s through the first commercial activity in the 1970s and early 1980s. They Create Worlds aims to build a new foundation upon which future scholars and the video game industry itself can chart new paths. Key Features: The most in-depth examination of the video game industry ever written, They Create Worlds charts the technological breakthroughs, design decisions, and market forces in the United States, Europe, and East Asia that birthed a $100 billion industry. The books derive their information from rare primary sources such as little-studied trade publications, personal papers collections, and oral history interviews with designers and executives, many of whom have never told their stories before. Spread over three volumes, They Create Worlds focuses on the creative designers, shrewd marketers, and innovative companies that have shaped video games from their earliest days as a novelty attraction to their current status as the most important entertainment medium of the 21st Century. The books examine the formation of the video game industry in a clear narrative style that will make them useful as teaching aids in classes on the history of game design and economics, but they are not being written specifically as instructional books and can be enjoyed by anyone with a passion for video game history.
This handbook is for journalists, researchers and policy makers that are interested in working on science communication for water peace and cooperation and that are searching for ideas and inspiration. It features descriptions and reflections of the activities (action research, training modules, joint workshops, reporting grants, podcast, online photo campaign...) implemented by Open Water Diplomacy project in the Nile basin, and in the new international basins identified under the top-up activities on capacity development, as well as activities in the field of media and water diplomacy implemented by other actors. It will be an online open access repository of case studies and best practices in the field of journalism and science communication for water peace and cooperation.
In 1959, twenty-nine-year-old Berry Gordy, who had already given up
on his dream to be a champion boxer, borrowed eight hundred dollars
from his family and started a record company. A run-down bungalow
sandwiched between a funeral home and a beauty shop in a poor
Detroit neighborhood served as his headquarters. The building's
entrance was adorned with a large sign that improbably boasted
"Hitsville U.S.A." The kitchen served as the control room, the
garage became the two-track studio, the living room was reserved
for bookkeeping, and sales were handled in the dining room. Soon
word spread that any youngster with a streak of talent should visit
the only record label that Detroit had seen in years. The company's
name was Motown. "From the Hardcover edition."
The effects of Information and Communication Technologies (ICTs) on globalization, innovation, growth and productivity are immense. ICTs contribute to the globalization of production and capital markets by reducing the cost of information and communication. These technologies have certainly made it easier for multinationals and other companies to spread production facilities all over the world, to co-ordinate international marketing campaigns, and to ease collaboration in projects taking place on different continents. While the anti-globalization movement may claim otherwise, individuals and consumers also have much to gain from the internationalization of trade and commerce. Using the Internet, consumers can today find products on sale in other countries or not available in their own countries, and compare their standard of living to those of others. It is also, as a result of the Internet, much easier for consumers to become better informed. As a result of this increased access to information, markets work more efficiently. Furthermore, globalization has speeded up the diffusion of innovation, bringing new knowledge, products and services to developing countries in months rather than years or decades. This book deals with the implications of a global economy and the emergence of a society permeated by information and communication technologies. The book includes a special focus on telecommunications markets and policy and on user perspectives. The editors have been careful to select a wide range of papers by expert scholars and policy analysts in order to capture the book issues from a number of perspectives. The book represents a holistic approach, bringing to bear a number of critical perspectives: economics, engineering, business, organization theory, psychology, policy analysis, and security concerns. The volume succeeds in providing a multi-faceted and rich view of the book topic.
Can the Internet regulate itself? Faced with a range of 'harms' and conflicts associated with the new media a " from gambling to pornography a " many governments have resisted the temptation to regulate, opting instead to encourage media providers to develop codes of conduct and technical measures to regulate themselves. Codifying Cyberspace looks at media self-regulation in practice, in a variety of countries. It also examines the problems of balancing private censorship against fundamental rights to freedom of expression and privacy for media users. This book is the first full-scale study of self-regulation and codes of conduct in these fast-moving new media sectors and is the result of a three-year Oxford University study funded by the European Commission.
Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, "Podcast Academy: The Business Podcasting Book," based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating
with their customers, prospects and the media. It is an essential
new medium for any company looking to extend their communications
outreach, and expand their brand awareness. This applies for
companies, organizations, charities, schools and groups that range
in size from small to Fortune 500 enterprises. If you are thinking
about podcasting as a medium for your organization, "The Business
Podcasting Book" will give you a solid understanding of how to
create your own company's voice, measure your efforts and maximize
your opportunity. Implement your podcasting strategy now!
In Inside Studio 54, the former owner takes you behind the scenes of the most famous nightclub in the world, through the crowd, to a place where celebrities, friends, and the beautiful people sip champagne and share lines of cocaine using rolled-up hundred-dollar bills. In the early eighties, Mark Fleischman reopened Studio 54, the world's most glamorous and notorious nightclub, after it was closed down by the State of New York. Ten thousand people showed up that night, ready to restart the party that abruptly ended after the raid in 1978 landed its former owners in jail. Inside Studio 54 invites you to revisit the happening scenes of the 1960s, '70s, and '80s, the post-Pill, pre-AIDS era of free love, consequence-free sex, and seemingly endless partying. Following Fleischman as he built connections as a hotel, restaurant, and club owner that lead him to Studio 54. Inside Studio 54 takes the reader from Brazil to the heights of debauchery in the Virgin Islands and finally to New York City. A star-studded thrill ride through decadent and drug-fueled parties at the legendary Studio 54.
Radio is 'Africa's medium', with an ability to transcend barriers to access, facilitate political debate and shape identities. Contributors investigate the multiple roles of radio in the lives of African listeners across the continent. Some essays turn to the history of radio and its part in culture and politics. Others show how radio throws up new tensions, yet endorses social innovation and the making of new publics. A number of contributors look at radio's current role in creating listening communities that radically shift the nature of the public sphere. Yet others cover radio's central role in the emergence of informed publics in fragile national spaces, or in failed states. The book also highlights radio's links to the new media, its role in resistance to oppressive regimes, and points in several cases to the importance of African languages in building modern communities that embrace both local and global knowledge. Liz Gunner is visiting Professor at the Wits Institute for Social and Economic Research; Dina Ligagais a lecturer in the Department of Media Studies, University of the Witwatersrand; Dumisani Moyo is Research and Publications Manager at the Open Society Initiative for Southern Africa. Southern Africa (South Africa, Namibia, Botswana, Lesotho, Zimbabwe & Swaziland): Wits University Press
This book summarizes the results of Design Thinking Research Program at Stanford University in Palo Alto, California, USA and the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at design thinking, its innovation processes and methods, it covers topics ranging from how to design ideas, methods and technologies, to creativity experiments and creative collaboration in the real world, and the interplay between designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields, and even from a management perspective. The authors show how these methods and strategies actually work in companies, and introduce new technologies and their functions. Furthermore, readers learn how special-purpose design thinking can be used to solve thorny problems in complex fields. Thinking and devising innovations are fundamentally and inherently human activities - so is design thinking. Accordingly, design thinking is not merely the result of special courses nor of being gifted or trained: it's a way of dealing with our environment and improving techniques, technologies and life. This edition offers a historic perspective on the theoretical foundations of design thinking. Within the four topic areas, various frameworks, methodologies, mindsets, systems and tools are explored and further developed. The first topic area focuses on team interaction, while the second part addresses tools and techniques for productive collaboration. The third section explores new approaches to teaching and enabling creative skills and lastly the book examines how design thinking is put into practice. All in all, the contributions shed light and provide deeper insights into how to support the collaboration of design teams in order to systematically and successfully develop innovations and design progressive solutions for tomorrow.
* Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and thoroughly analyzed, with particular focus on ones involving social media and public protest * Written by two global media ethics experts with extensive teaching experience, this work covers the whole spectrum of media, from news, film, and television, to advertising, PR, and digital media * End-of-chapter exercises, discussion questions, and commentary boxes from a global group of scholars reinforce student learning, engage readers, and offer diverse perspectives
The essays in Playing Shakespeare's Villains trouble our assumptions of what-and who-constitutes "villainy" in Shakespeare's works, through probing and provocative analyses of the murky moral logics at play in the Bard's oeuvre. Shakespeare spreads before us a panoply of evil, villainy, and amorality-of characters doing bad things for good reasons, bad things for bad reasons, and bad things for no reason at all. How does Shakespeare handle culpability and consequence? How much does he justify his villains' actions? How much do we enjoy watching people get away with murder and mayhem? What are we to make of the moral universe that Shakesperare presents: a universe in which some villains are punished and others seem to be rewarded; where mischief can quickly turn violent; and where an entire world can be brought down by someone's willful insistence on having one's way? Questions like these animate the discussions in this lively volume, the second in the Playing Shakespeare's Characters series.
Die Medienmarkte konvergieren. Digitalisierung und technische Innovationen fuhren zu wachsenden Verzahnungen und Kompatibilitaten der traditionellen Medien- und Kommunikationsplattformen. Musik-, Film- oder TV-Inhalte konnen uber Internet oder mobile Telekommunikation verbreitet werden und sind als digitale Datensatze schnell verfugbar. Triple Play" und Interaktionsangebote liefern Massen- und Individualkommunikation aus einer Hand. Mit dem Zusammenwachsen der Markte gewinnt die Gesamtheit der medienrechtlichen Rahmenbedingungen fur die Branchenbeteiligten zunehmend an Bedeutung. Das Buch vermittelt einen strukturierten Uberblick uber das Medienrecht, die Rechtsbeziehungen der Beteiligten und die Entwicklung der Markte. Neben den rechtsspezifischen Aspekten der Konvergenz werden u.a. Fragen der Vertragsgestaltung und der Abgrenzung von Lizenzrechten thematisiert."
Broadcasting Hollywood: The Struggle Over Feature Films on Early Television uses extensive archival research into the files of studios, networks, advertising agencies, unions and guilds, theatre associations, the FCC, and key legal cases to analyze the tensions and synergies between the film and television industries in the early years of television. This analysis of the case study of the struggle over Hollywood’s feature films appearing on television in the 1940s and 1950s illustrates that the notion of an industry misunderstands the complex array of stakeholders who work in and profit from a media sector, and models a variegated examination of the history of media industries. Ultimately, it draws a parallel to the contemporary period and the introduction of digital media to highlight the fact that history repeats itself and can therefore play a key role in helping media industry scholars and practitioners to understand and navigate contemporary industrial phenomena.
Strengthen your understanding of the persuasive mechanisms used by terrorist groups and how they are effective in order to defeat them. Weaponized Words applies existing theories of persuasion to domains unique to this digital era, such as social media, YouTube, websites, and message boards to name but a few. Terrorists deploy a range of communication methods and harness reliable communication theories to create strategic messages that persuade peaceful individuals to join their groups and engage in violence. While explaining how they accomplish this, the book lays out a blueprint for developing counter-messages perfectly designed to conquer such violent extremism and terrorism. Using this basis in persuasion theory, a socio-scientific approach is generated to fight terrorist propaganda and the damage it causes.
Since the advent of the American toy industry, children’s cultural products have attempted to teach and sell ideas of American identity. By examining cultural products geared towards teaching children American history, Playing With History highlights the changes and constancies in depictions of the American story and ideals of citizenship over the last one hundred years. This book examines political and ideological messages sold to children throughout the twentieth century, tracing the messages conveyed by racist toy banks, early governmental interventions meant to protect the toy industry, influences and pressures surrounding Cold War stories of the western frontier, the fractures visible in the American story at a mid-century history themed amusement park. The study culminates in a look at the successes and limitations of the American Girl Company empire. Â
Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms. |
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