Radio is 'Africa's medium', with an ability to transcend barriers to access, facilitate political debate and shape identities. Contributors investigate the multiple roles of radio in the lives of African listeners across the continent. Some essays turn to the history of radio and its part in culture and politics. Others show how radio throws up new tensions, yet endorses social innovation and the making of new publics. A number of contributors look at radio's current role in creating listening communities that radically shift the nature of the public sphere. Yet others cover radio's central role in the emergence of informed publics in fragile national spaces, or in failed states. The book also highlights radio's links to the new media, its role in resistance to oppressive regimes, and points in several cases to the importance of African languages in building modern communities that embrace both local and global knowledge. Liz Gunner is visiting Professor at the Wits Institute for Social and Economic Research; Dina Ligagais a lecturer in the Department of Media Studies, University of the Witwatersrand; Dumisani Moyo is Research and Publications Manager at the Open Society Initiative for Southern Africa. Southern Africa (South Africa, Namibia, Botswana, Lesotho, Zimbabwe & Swaziland): Wits University Press

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing opportunities to "hear" about customer priorities and concerns on company managed channels as well as third-party review sites, including social media pages, across the digital space are accompanied by the challenges of responding to these conversations in real-time, which calls for a massive shift in the way marketing functions engage in dialogue with customers. As leading users of social media in emerging markets, Indians are increasingly logging into their Facebook and Twitter accounts, with the country recording the highest growth in social networking. This book begins by discussing the impact of social media on marketing, from brand building, communications, and advertising to customization and customer engagement. The book approaches the subject matter systematically, identifying broad trends, concepts and frameworks in the first few chapters. It then goes on to address the varied application of social media in marketing for different sectors. Primarily focusing on understanding digital consumers, the book integrates social media with marketing and the outcome. It also presents new, selected cases of successful digital companies in emerging markets never before considered. Researchers and managers alike will find this book to be a handy reference guide to social media in emerging markets.

The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability- the capacity of artists, narratives, art forms, and genres to remain viable over time-and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum's 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful-Disney's recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it.

Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.

This book provides rare insights into the difficult and complex dialogues between stakeholders within and outside the music industries in a time of transition. It builds on a series of recorded meetings in which key stakeholders discuss and assess options and considerations for the music industries' transition to a digital era. These talks were closed to the public and operated under the Chatham House Rule, which means that they involved a very different type of discussion from those held in public settings, panels or conferences. As such, the book offers a much more nuanced understanding of the industries' difficulties in adjusting to changing conditions, demonstrating the internal power-struggles and differences that make digital change so difficult. After presenting a theoretical framework for assessing digital change in the music industries, the author then provides his research findings, including quotes from the Kristiansand Roundtable Conference. Following from these findings, he develops three critical concepts that explain the nature as well as the problems of the music industries' adaptation process. In conclusion, he challenges the general definition of crisis in the music industries and contradicts the widely held view that digitalization is a case of vertical integration.

This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today's global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes. Based on insights from fields such as cultural economics, media economics, media management and media governance studies, the authors illustrate how public spending shapes the financial fitness of national and international film industries. This highly informative book will help both scholars and practitioners in the film industry to understand the complexity of issues and the requirements necessary to preserve the social benefits of film as an important cultural good.

Equal parts historical study, industrial analysis and critical survey of some of the most important films and television programs in recent European history, this book gives readers an overview of the development and output of this important company while also giving them a ringside seat for the latest round of the oldest battle in the film business. With films like Lucy, The Impossible and Paddington, European studios are producing hits that are unprecedented in terms of global success. Christopher Meir delves into StudioCanal, the foremost European company in the contemporary film and television industries, and chronicles its rise from a small production subsidiary of Canal Plus to being the most important global challenger to Hollywood's dominance.

Print, Text and Book Cultures in South Africa explores the power of print and the politics of the book in South Africa from a range of perspectives--historical, bibliographic, literary-critical, sociological, and cultural studies. The essays collected here, by leading international scholars, address a range of topics as varied as: the role of print cultures in the colonial public sphere in the nineteenth century; orthography; "iimbongi," orature and the canon; book-collecting and libraries; print and transnationalism; photocomics and other ephemera; censorship, during and after apartheid; books about art and books "as "art; local academic publishing; and the challenge of "book history" for literary and cultural criticism in contemporary South Africa. "Book History" or "Histories of the Book" has been an important and influential field in European and North American scholarship for at least three decades. This volume showcases the "History of the Book" within a South African context and its significance in South Africa's emerging studies of print culture.

This book examines the impact of the digital deluge on employees and organizations and sets out the leadership actions needed to create a corporate culture fit for the digital age. In the digital world executives are presented with exponentially more information than their predecessors were a generation ago - and yet we're not exponentially more productive. Why? Because we're using twenty-first century technology with a twentieth century mindset. Excessive working hours, email overload and invasion of private life are all symptoms of a working culture that has used technology to simply amplify old management processes rather than enable and refine newer, more productive ones. Instead of liberating us, technology has created a digital overload, accentuating the problems of presenteeism, unreasonable deadlines and management demands. Organizations need to stop using technology to turn up the volume and start using it to change the channel. Written by a unique team of experts, this edited collection covers leadership, corporate culture, technology, wellness and workplace design. It argues that digital overload is a problem of corporate culture and a failure of leadership. As such it takes leadership to fix it. Leaders who have the courage to explore alternative ways of working with technology, the enlightenment to give employees more freedom and control over their own lives, and the humility to live and demonstrate the new culture personally. Those who do this have the power to transform their organizations so they can ride the digital wave rather than be swamped by it.

This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years' time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably. Your answers to these questions that vex your media or entertainment business will depend on your frame - a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames need to be broken if you are to survive in times of such rapid change. This book is based on IESE's Advanced Management Program in Media & Entertainment, which IESE Business School has been running in New York and Los Angeles since 2011. It combines contributions from leading professors and practitioners, as well as real-life case studies, to establish a base upon which you can start to build the set of managerial tools that you will need to manage fast-changing media and entertainment businesses.

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

This book is open access under a CC BY license. New media divide opinion; many are fascinated while others are disgusted. This book is about those who dislike, protest, and try to abstain from media, both new and old. It explains why media resistance persists and answers two questions: What is at stake for resisters and how does media resistance inspire organized action? Despite the interest in media scepticism and dislike, there seems to be no book on the market discussing media resistance as a phenomenon in its own right. This book explores resistance across media, historical periods and national borders, from early mass media to current digital media. Drawing on cases and examples from the US, Britain, Scandinavia and other countries, media resistance is discussed as a diverse phenomenon encompassing political, professional, networked and individual arguments and actions.

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

Political scientists and media specialists accept the commonplace assumption that the mass media have a profound and direct impact on virtually every aspect of the political process, yet remarkably few systematic studies examining the relationship between media and policy exist. Media and Public Policy brings together 15 prominent scholars who focus analytic attention on the underexamined connection between the media and public policymaking. Part I, which addresses theoretical perspectives, includes a chapter on media impact on the political status quo by leading expert Doris A. Graber and another on newsmaking and policymaking by Julio Borquez. Part II, Media and Domestic Policy, includes chapters on FCC decisions (Wenmouth Williams, Jr.), understanding public policy through news broadcasts (Marion Just and Ann Crigler), the role the media plays in economic development and agenda setting (Michael Hawthorne), and media and the right to privacy (Dean Alger). Jerry and Michael Medler contribute a chapter about media images as environmental policy, and Montague Kern examines the rhetoric of public policy issues in mass media elections. In the final section, Robert Sahr and Patrick O'Heffernan discuss mass media and U.S. foreign policy processes in two chapters, and Holli Semetko and Edie Goldenberg examine how AIDS reporters in several countries use the media to affect policymaking.

Vietnam was America's most divisive and unsuccessful foreign war. It was also the first to be televised and the first of the modern era fought without military censorship. From the earliest days of the Kennedy-Johnson escalation right up to the American withdrawal, and even today, the media's role in Vietnam has continued to be intensely controversial. The "Uncensored War" gives a richly detailed account of what Americans read and watched about Vietnam. Hallin draws on the complete body of the New York Times coverage from 1961 to 1965, a sample of hundreds of television reports from 1965-73, including television coverage filmed by the Defense Department in the early years of the war, and interviews with many of the journalists who reported it, to give a powerful critique of the conventional wisdom, both conservative and liberal, about the media and Vietnam. Far from being a consistent adversary of government policy in Vietnam, Hallin shows, the media were closely tied to official perspectives throughout the war, though divisions in the government itself and contradictions in its public relations policies caused every administration, at certain times, to lose its ability to "manage" the news effectively. As for television, it neither showed the "literal horror of war," nor did it play a leading role in the collapse of support: it presented a highly idealized picture of the war in the early years, and shifted toward a more critical view only after public unhappiness and elite divisions over the war were well advanced. The "Uncensored War" is essential reading for anyone interested in the history of the Vietnam war or the role of the media in contemporary American politics.
A groundbreaking study of the media's influence on the Vietnam War

.Overturns the conventional notions about the media's role in the war
.Draws directly on a huge body of newspaper and TV coverage"

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Women, Inequality and Media Work investigates how women experience gender inequality in film and television production industries. Examining women's place in the production of media is vital to understanding the broader and related question of how women are (mis)represented in media content. This book goes behind the camera to explore the world of women working in media industries and unpacks the systemic gender inequality that they experience at work. It argues that women internalize their experience of gender inequality by adopting various beliefs: whether it is that gender does not matter in the workplace; that the workplace is now post-feminist; or by adopting a sense of self as liminal, neither fully included nor excluded from the industry. Drawing on detailed academic research and empirical investigation, Women, Inequality and Media Work is an important and timely book for students, researchers and those working in media industries.

This book reassesses central topics in cultural economics: Public finance and public choice theory as the basis for decision-making in cultural and media policy, the role of welfare economics in cultural policy, the economics of creative industries, the application of empirical testing to the performing arts and the economics of cultural heritage. Cultural economics has made enormous progress over the last 50 years, to which Alan Peacock made an important contribution. The volume brings together many of the senior figures, whose contributions to the various special fields of cultural economics have been instrumental in the development of the subject, and others reflecting on the subject's progress and assessing its future direction. Alan Peacock has been one of the leading lights of cultural economics and in this volume Ilde Rizzo and Ruth Towse and the other contributors ably capture the import of his contributions in a broader context of political economy. In doing so, they offer an overview of progress in cultural economics over the last forty years. Tyler Cowen, Professor of Economics and Director of the Mecatus Center, George Mason University, Fairfax, Virginia, USA A fitting tribute to Professor Sir Alan Peacock's inspiring intellect leadership and his outstandingly rich and varied legacy in the domain of cultural economics, this book draws together illuminating analyses and insights from leading cultural economists about the role and value of this dynamic and increasingly policy-relevant field of enquiry. Gillian Doyle, Professor of Media Economics and Director of Centre for Cultural Policy Research, University of Glasgow, UK

Knowledge management (KM) is about managing the lifecycle of knowledge consisting of creating, storing, sharing and applying knowledge. Two main approaches towards KM are codification and personalization. The first focuses on capturing knowledge using technology and the latter on the process of socializing for sharing and creating knowledge. Social media are becoming very popular as individuals and also organizations learn how to use it. The primary applications of social media in a business context are marketing and recruitment. But there is also a huge potential for knowledge management in these organizations. For example, wikis can be used to collect organizational knowledge and social networking tools, which leads to exchanging new ideas and innovation. The interesting part of social media is that, by using them, one immediately starts to generate content that can be useful for the organization. Hence, they naturally combine the codification and personalisation approaches to KM. This book aims to provide an overview of new and innovative applications of social media and to report challenges that need to be solved. One example is the watering down of knowledge as a result of the use of organizational social media (Von Krogh, 2012).

Risk, anxiety and moral panic are endemic to contemporary societies and media forms. How do these phenomena manifest in a place like South Africa, which features heightened insecurity, deep inequality and accelerated social change? What happens when cultures of fear intersect with pervasive systems of gender, race and class? Worrier state investigates four case studies in which fear and anxiety appear in radically different ways: the far right myth of 'white genocide'; so-called 'Satanist' murders of young women; an urban legend about township crime; and social theories about safety and goodness in the suburbs. Falkof foregrounds the significance of emotion as a socio-political force, emphasising South Africa's imbrication within globalised conditions of anxiety and thus its fundamental and often-ignored hypermodernity. The book offers a bold and creative perspective on the social roles of fear and emotion in South Africa and thus on everyday life in this complex place. -- .

Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal and from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry, including new technologies, multi-platform distributions and advertising models. This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect both the internal and the external environments of media companies and industries, as well as prosumers' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the U.S. and Europe in the fields of digital convergence, broadband, media and information communication technology (ICT) business and technology, the book helps academics, researchers, media policymakers and corporate executives better understand today's undulating media and ICT markets. Specifically, it illuminates where they have come from, what is at stake and what forces drive and constrain them in global hypercompetitive markets. Ultimately, it aims relatedly to facilitate high academic, business and professional standards. This text will be of key interest to scholars, students and business and industry practitioners in digital media, media management, international business, media economics and media policy and, more broadly, to those in the cultural industries, strategic management, business studies and marketing.

The objective of this book is to present a comprehensive evaluation of the smart revolution, including its social and economic impacts. It proposes a modern framework to help assess how recent information and communication technologies (ICTs) can contribute to societies as a whole. The authors offer a guide to how advanced network technologies have led to a greater variety of applications and social networking services. These allow people to connect with each other both at a more personal and global level, and will ultimately herald a new era of ICTs that will shape the 'digital society'. This essential resource will appeal to academics, government officials and practitioners in telecommunications and media. Contributors: H. Ahmad, E. Bohlin, T. Bunno, M. Cave, M. Ehrler, N. Freund, H. Fuke, T. Garin-Munoz, C. Gijon, K. Hatta, A. Henten, H. Idota, T. Jitsuzumi, N. Kasuga, M. Kimura, C. Kongaut, Y.-L. Liu, R. Lopez, M. Lundborg, G. Madden, H. Mitomo, K.-Y. Na, A. Nakamura, T. Otsuka, T. Perez-Amaral, E.O. Ruhle, N. Sakurai, M. Shishikura, M. Sugaya, R. Tadyoni, K. Takachi, M. Tsuji, C.-H. Yoon

In Working Musicians Timothy D. Taylor offers a behind-the-scenes look at the labor of the mostly unknown composers, music editors, orchestrators, recording engineers, and other workers involved in producing music for films, television, and video games. Drawing on dozens of interviews with music workers in Los Angeles, Taylor explores the nature of their work and how they understand their roles in the entertainment business. Taylor traces how these cultural laborers have adapted to and cope with the conditions of neoliberalism as, over the last decade, their working conditions have become increasingly precarious. Digital technologies have accelerated production timelines and changed how content is delivered while new pay schemes have emerged that have transformed composers from artists into managers and paymasters. Taylor demonstrates that as bureaucratization and commercialization affect every aspect of media, the composers, musicians, music editors, engineers, and others whose soundtracks excite, inspire, and touch millions face the same structural economic challenges that have transformed American society, concentrating wealth and power in fewer and fewer hands.

Tiny Haines, Alaska, is ninety miles north of Juneau, accessible mainly by water or air and only when the weather is good. There's no traffic light and no mail delivery; people can vanish without a trace and funerals are a community affair. Heather Lende posts both the obituaries and the social column for her local newspaper. If anyone knows the going-on in this close-knit town from births to weddings to funerals she does.
Whether contemplating the mysterious death of eccentric Speedy Joe, who wore nothing but a red union suit and a hat he never took off, not even for a haircut; researching the details of a one-legged lady gold miner's adventurous life; worrying about her son's first goat-hunting expedition; observing the awe-inspiring Chilkat Bald Eagle Festival; or ice skating in the shadow of glacier-studded mountains, Lende's warmhearted style brings us inside her small-town life. We meet her husband, Chip, who owns the local lumber yard; their five children; and a colorful assortment of quirky friends and neighbors, including aging hippies, salty fishermen, native Tlingit Indians, and volunteer undertakers as well as the moose, eagles, sea lions, and bears with whom they share this wild and perilous land.
Like Bailey White's tales of Southern life or Garrison Keillor's reports from the Midwest, NPR commentator Heather Lende's take on her offbeat Alaskan hometown celebrates life in a dangerous and breathtakingly beautiful place."