Die Medienbranche wird zunehmend intensiver aus wirtschafts- und managementwissenschaftlicher Perspektive analysiert. Gerade die problematische Ertragslage sehr vieler Medienunternehmen im neuen Jahrtausend zeigt, dass es fur den Unternehmenserfolg wichtig ist, dass neben den inhaltlichen medienspezifischen Kompetenzen auch die Managementkompetenzen innerhalb der Unternehmung vorhanden sind. Das vorliegende Lehrbuch beschreibt die wichtigsten Themengebiete, die fur ein grundlegendes Verstandnis der Managementfunktion innerhalb einer Medienunternehmung notwendig sind. Es eignet sich in seiner Struktur sowohl fur Studierende als auch fur Praktiker und richtet sich an Einsteiger im Bereich Medienmanagement, wie z. B. Teilnehmer an einfuhrenden Grundlagenveranstaltungen innerhalb interdisziplinarer Programme oder Studierende medienspezifischer Studiengange, die sich vor dem Hintergrund vertiefter Medienkenntnisse mit Managementthemen auseinander setzen. Es folgt damit dem in der amerikanischen Managementliteratur durchaus ublichen Weg der kompakten Einfuhrungswerke. Aus dem Inhalt: Definitionen und Grundlagen. Strategie und Wettbewerb: Strategisches Management in Medienunternehmen. Fuhrung und Konflikte. Personalmanagement in Medienunternehmen."

A Level Media Studies is a comprehensive guide to the subject content of AS and A Level Media Studies, across all examining boards. It is specifically designed to meet the needs of both students and teachers with an accessible writing style, helpful notes on key theories and theorists and a range of learning exercises. The book's overall approach is gradual immersion, assuming no prior knowledge of the subject. Starting with an overview of the discipline, the book moves on to develop increasingly sophisticated ideas whilst repeatedly reinforcing the basic principles of media studies. Each component of media studies is illustrated with practical examples and guided exercises that demonstrate the application of theories and concepts. In addition, numerous case studies offer examples of media studies in practice. Working through these examples, students will acquire the skill set and confidence to tackle the analysis of media products and the discussion of media issues to the standard required at A Level. The focus is on contemporary media, but there is also full acknowledgement of historical precedents, as well as the significance of social, cultural, political and economic contexts. With its clear structure and integrative approach, A Level Media Studies is the ideal introductory resource for students and teachers.

It is often assumed that successful artists have "made it" forever when they are "discovered" by a producer, director, or agent, but the reality is that a freelance career in the arts takes research, careful planning, networking, financial prowess, thoughtful specificity, and dedication to creating a career with longevity. I'm Talented . . . Now What? is a 16-week workbook suitable for arts courses that helps aspiring performing artists do just that-make actionable plans to pursue a successful, financially stable career. Using dozens exercises throughout, author Michelle Loucadoux fosters creativity, specificity, and practicality and shows creatives how to create a marketing plan, present a brand specific to goals, and build a network of industry-related contacts, all with an eye toward remaining financially stable. Actors, singers, dancers, musicians, and other creatives will find this book useful in becoming entrepreneurial in their approaches. The first part walk readers through specific brainstorming and goal-setting exercises to define their ideal career and trajectory. The second part takes those specific goals and divides them into exercises that focus on networking, skill building, branding, and marketing. The Coin Calculator helps gauge what to expect from future careers and actively plan to make futures financially sustainable. The exercises are repeatable and can be revisited intermittently throughout an artist's long (and profitable) career any time an artist chooses to pivot into another media.

Winner of the National Press Club Prize for Media Criticism.

"A compelling look at the power of the media from an award-winning journalist who fearlessly and passionately addresses critical issues confronting African-American journalists working for mainstream newspapers and magazines."
--"Essence"

"In her eloquent take on media Eurocentrism, Pamela Newkirk observes that anti-African exclusion very much characterizes the major media. . . . An hermeneutical tour-de-force."
--"New York Amsterdam News"

"Newkirk's account is well-grounded historically and anecdotally, and she mangaes to be both fair and accurate at a time when those values seem to have lost their luster in the profession""Kirkus"

Companion website: http: //www.nyupress.nyu.edu/authors/veil.html

Thirty years ago, the Kerner Commission Report made national headlines by exposing the consistently biased coverage afforded African Americans in the mainstream media. While the report acted as a much ballyhooed wake-up call, the problems it identified have stubbornly persisted, despite the infusion of black and other racial minority journalists into the newsroom.

In Within the Veil, Pamela Newkirk unmasks the ways in which race continues to influence reportage, both overtly and covertly. Newkirk charts a series of race-related conflicts at news organizations across the country, illustrating how African American journalists have influenced and been denied influence to the content, presentation, and very nature of news.

Through anecdotes culled from interviews with over 100 broadcast and print journalists, Newkirk exposes the trials and triumphs of African American journalists as they struggle in pursuitof more equitable coverage of racial minorities. She illuminates the agonizing dilemmas they face when writing stories critical of blacks, stories which force them to choose between journalistic integrity, their own advancement, and the almost certain enmity of the black community.

Within the Veil is a gripping front-line report on the continuing battle to integrate America's newsrooms and news coverage.

In 2011, the United States government declared a cyber attack as equal to an act of war, punishable with conventional military means. Cyber operations, cyber crime, and other forms of cyber activities directed by one state against another are now considered part of the normal relations range of combat and conflict, and the rising fear of cyber conflict has brought about a reorientation of military affairs. What is the reality of this threat? Is it actual or inflated, fear or fact-based? Taking a bold stand against the mainstream wisdom, Valeriano and Maness argue that there is very little evidence that cyber war is, or is likely to become, a serious threat. Their claim is empirically grounded, involving a careful analysis of cyber incidents and disputes experienced by international states since 2001, and an examination of the processes leading to cyber conflict. As the authors convincingly show, cyber incidents are a little-used tactic, with low-level intensity and few to no long-term effects. As well, cyber incidents are motivated by the same dynamics that prompt regional conflicts. Based on this evidence, Valeriano and Maness lay out a set of policy recommendations for proper defense against cyber threats that is built on restraint and regionalism.

This book includes 2 keynote presentations, 18 papers and 1 demonstration presented at this year's Eurographics multimedia workshop. A wide range of subjects were covered, from media production to content processing and delivery, with a special focus on issues related to interactive video environments. These included standards and approaches for interactive television, hypervideo, collaborative video, augmented reality, mobile multimedia, the integration of TV and the web, content analysis, processing and presentation. The papers are organized in six sessions: 3D in multimedia, multimedia architectures and authoring, video and coding, content based retrieval and security, interactive media and interactive TV.

NAMED A BEST BOOK OF THE WEEK BY THE NEW YORK POST ALSO AVAILABLE AS AN AUDIOBOOK A from-the-trenches view of New York Daily News and New York Post runners and photographers as they stop at nothing to break the story and squash their tabloid arch-rivals. When author Mike Jaccarino was offered a job at the Daily News in 2006, he was asked a single question: "Kid, what are you going to do to help us beat the Post?" That was the year things went sideways at the News, when the New York Post surpassed its nemesis in circulation for the first time in the history of both papers. Tasked with one job-crush the Post-Jaccarino here provides the behind-the-scenes story of how the runners and shooters on both sides would do anything and everything to get the scoop before their opponents. The New York Daily News and the New York Post have long been the Hatfields and McCoys of American media: two warring tabloids in a town big enough for only one of them. As digital news rendered print journalism obsolete, the fight to survive in NYC became an epic, Darwinian battle. In America's Last Great Newspaper War, Jaccarino exposes the untold story of this tabloid death match of such ferocity and obsession its like has not occurred since Pulitzer- Hearst. Told through the eyes of hungry "runners" (field reporters) and "shooters" (photographers) who would employ phony police lights to overcome traffic, Mike Jaccarino's memoir unmasks the do-whatever-it-takes era of reporting-where the ends justified the means and nothing was off-limits. His no-holds-barred account describes sneaking into hospitals, months-long stakeouts, infiltrating John Gotti's crypt, bidding wars for scoops, high-speed car chases with Hillary Clinton, O.J. Simpson, and the baby mama of a philandering congressman-all to get that coveted front-page story. Today, few runners and shooters remain on the street. Their age and exploits are as bygone as the News-Post war and American newspapers, generally. Where armies once battled, often no one is covering the story at all. Funding for this book was provided by: Furthermore: a program of the J. M. Kaplan Fund

Just like the previous workshop at VLDB 1999 in Edinburgh, the purpose of this workshop is to promote telecom data management as one of the core research areas in database research and to establish a strong connection between the telecom and database research communities. As I wrote in the preface of those proceedings, data management in telecommuni- tions is an interesting area of research given the fact that both service management and service provisioning are very data intensive, and pose extreme requirements on data management technology. Given the feedback on the previous workshop we decided to keep the same program set-up for this workshop: an invited speaker, a collection of research papers, and a panel discussion. We received 18 good quality papers from which we selected 12 to construct a very interesting program. The program has been divided into four sections. The first section focuses on CDR data warehouse and data mining technology. Data warehousing and data mining around customer usage data remains an important area of interest for telecommunication operators. The growing competition, especially in the mobile market, means that operators have to put more effort into customer retention and satisfaction. The second section focuses on performance issues around databases in telecommunication. Since telecommunication databases are characterized by their extreme requirements, for example in terms of volumes of data to be processed or response times, high volume data management and embedded and real-time data management are key aspects of the telecommunication data management problems in today s operational environments."

With a style that combined biting sarcasm with the "language of the free lunch counter," Henry Louis Mencken shook politics and politicians for nearly half a century. Now, fifty years after Mencken's death, the Johns Hopkins University Press announces The Buncombe Collection, newly packaged editions of nine Mencken classics: "Happy Days," "Heathen Days," "Newspaper Day"s, "Prejudices," "Treatise on the Gods," "On Politics," "Thirty-Five Years of Newspaper Work," "Minority Report," and "A Second Mencken Chrestomathy."

Written in 1941-42, these highlights capture the excitement of newspaper life in the heyday of print journalism.

"The Media Welfare State: Nordic Media in the Digital Age" is the first theoretically driven book to comprehensively address the central dynamics of the digitalization of the media industry in the Nordic countries--Sweden, Norway, Denmark, Finland, and Iceland--and the ways media organizations there are transforming themselves to address the new digital environment. The authors address Nordic media industry structure and content from the standpoint of scholarly perspectives on global, regional, and local approaches to media development. Taking a comparative approach, they provide an overview of media institutions and policy throughout the region, focusing on the impact of Information and Communication Technology/Internet, and digitalization on the Nordic media sector. Illustrating the shifting media landscape in these countries, the authors draw on a wide range of cases, including developments in television, radio, the press, and the public service media institution.

Mediaplanung ist ein Instrument, um Kommunikationsziele durch geeignete Auswahl der Werbetrager moglichst kostengunstig zu realisieren. Die Autoren zeigen, wie sich Mediaplanung in die Marketingkommunikation integrieren lasst: als Entscheidungsprozess hinsichtlich Mediaselektion und Marktsegmentierung, Zielbestimmung, Kommunikationsinhalte und Budgetierung. Ein betrachtlicher Teil des Buchs ist der Mediaforschung sowie den verschiedenen Mediagattungen gewidmet. Dabei werden aktuelle Entwicklungen und Daten der relevanten Medien berucksichtigt."

Creation Techniques for Software Development and Deployment, Agent-Based Management, Virtual Home Environment, Integrated and Scalable Solutions for Telecommunications Management. This shows that the issues related to communications management, architectures, and service creation are still of great interest, while the virtual home environment is emerging as a new key topic in IS&N. In summary, this book reflects the state of the art in research on IS&N topics, with the focus mentioned above, not only from European Union co-funded projects (mainly in the ACTS programme), but also from research organisations around the globe. February 2000 Jaime Delgado George D. Stamoulis Alvin Mullery Didoe Prevedourou Keith Start Previous IS&N Conferences and Proceedings The first IS&N conference was organised in 1992 in Paris, France. Since then, the IS&N conferences have been held almost every year, with proceedings published as part of the Lecture Notes in Computer Science (LNCS) series of Springer-Verlag. These are as follows. "Towards a Pan-European Telecommunication Service Infrastructure - IS&N'94", Hans-Jiirgen Kugler, Al Mullery, Norbert Niebert (Eds.), Aachen, Germany, September 1994, LNCS 851, ISBN 3-540-58420-X. "Bringing Telecommunication Services to the People - IS&N'95", Anne Clarke, Mario Campolargo, Nikos Karatzas (Eds.), Heraklion, Greece, October 1995, LNCS 998, ISBN 3-540-60479-0. "Intelligence in Services and Networks: Technology for Cooperative Competition - IS&N'97\ Al Mullery, Michel Besson, Mario Campolargo, Roberta Gobbi, Rick Reed (Eds.), Cernobbio, Italy, May 1997, LNCS 1238, ISBN 3-540-63135-6.

Dieses Produkt konnte Ihnen auch gefallen. Die Mechanismen, die hinter diesen bekannten Empfehlungen liegen, werden immer treffsicherer und sind ein guter Hinweis darauf, wohin sich Dienstleistung und Handel in den nachsten Jahren bewegen: Dank Big-Data-Auswertungen werden Kundenprofile so exakt wie nie zuvor.

Kunden im Digitalzeitalter sind fortwahrend am Vergleichen und Recherchieren, erhalten Kaufempfehlungen auf verschiedenen Plattformen, nutzen Preisvergleiche und Testtabellen und halten sich nicht zuletzt an die Empfehlungen von Freunden. Dank Mobile sind all diese zusatzlichen Kanale immer und uberall nutzbar.

Die neue Erfolgsstrategie lautet deshalb Context Business: Der Kunde muss zu 360 Grad im Kontext seiner Entscheidungen erfasst werden: Wo befindet er sich? Was sind seine Vorlieben und Vorerfahrungen? Wem vertraut er? Dank neuer Software-Losungen werden Produkte und Dienstleistungen immer kontextualisiert sein und sich optimal in das Leben jedes Nutzers fugen.

Das Marktforschungsunternehmen IDC ermittelte: Europaweit werden Unternehmen bis 2018 dank Big Data einen Umsatz von 70 Milliarden Dollar erzielen. Fur die Zukunft gilt: Ohne Context kein Commerce."

This book introduces students and general readers to the functions of international communications as well as their cultural contexts, and offers strategies for evaluating the media messages we receive through television, print media, radio, the internet, and advertising.

Ethics and Media Culture straddles the practical and ethical issues of contention encountered by journalists. The book's various contributors cover a diversity of issues and viewpoints, attempting to broaden out the debates particularly in relation to Journalism Studies, Cultural Studies, Sociology of Culture and Communications, Philosophy and History.
The debate concerning media ethics has intensified in recent years, fuelled mainly by the standards of journalist and media practices. The role of practitioners has taken centre-stage as concerns over what constitutes ethical, and therefore socially acceptable practice and behaviour, by the public, practitioners and intellectuals alike. The discursive relationship between the production and consumption of information is central to the debate regarding moral conduct, particularly in light of the commercialisation of the media. Considering that media institutions operate in a climate of intense competition, the value of information and its corresponding quality have begun to be critically assessed in terms of ethical understanding.
A degree of open-endedness is maintained in discussions throughout this book, which is intended to engage the reader with the issues raised and determine their own conclusions.
In-depth coverage of media ethics
Open-ended discussions invite readers to draw their own conclusions
Contributors offer varied approaches to the subjects addressed

At a time of growing interest in economic aspects of media, this edited volume presents a comprehensive and timely set of perspectives on key sectors of media and media infrastructures and related economic questions. Impressive in both scope and depth, this well-informed book guides readers through a compelling set of concepts and issues relevant to an increasingly internationalised contemporary media environment.' - Gillian Doyle, University of Glasgow, UK'This volume offers a comprehensive overview of modern approaches to media economics at a time of remarkable transition to new technologies and new business models.' - Bruce Owen, Stanford University, US Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances in recent years and has contributed greatly to an increasingly sophisticated understanding of how media are shaped by economic forces, including those unleashed by new technologies. This Handbook examines the variety of contexts and infrastructures in which content is produced and distributed and how these influence the types of media products and services available, their pricing, their consumption and the public policies related to them. The original contributions provide a state-of-the-art guide to the most recent thinking and research findings on the broad range of media-related topics addressed by economics research. Written by leading scholars, this book should be informative and of practical value for advanced students, policy makers, industry professionals, economists, media economists, and other academics. Contributors: N. Adilov, P.J. Alexander, P. Barwise, B.J. Bates, T. Bjoerkroth, E. Castronova, B. Cunningham, A. Dukes, J.J. Gabszewicz, N. Geidner, L. George, M. Groenlund, S.W. Ji, C. Karlsson, H.J. Kind, I. Knowles, S.Y.Lee, J.D. Levy, A. Manduchi, J. Moen, R.G. Picard, J. Resende, T. Ross, P. Rouchy, N. Sonnac, R. Towse, D. Waterman, S. Wildman, Y.-X. Zhu

Since its introduction in the early 1960s, Spanish-language television in the United States has grown in step with the Hispanic population. Industry and demographic projections forecast rising influence through the 21st century. This book traces U.S. Spanish-language television's development from the 1960s to 2013, illustrating how business, regulation, politics, demographics and technological change have interwoven during a half century of remarkable change for electronic media. Spanish-language media play key social, political and economic roles in U.S. society, connecting many Hispanics to their cultures of origin, each other, and broader U.S. society. Yet despite the population's increasing impact on U.S. culture, in elections and through an estimated $1.3 trillion in spending power in 2014, this is the first comprehensive academic source dedicated to the medium and its history. The book combines information drawn from the business press and trade journals with industry reports and academic research to provide a balanced perspective on the origins, maturation and accelerated growth of a significant ethnic-oriented medium.

Rupert Murdoch is one of the most notorious and successful businessmen of our age. Now, for the first time, an insider within the Murdoch empire reveals the formidable method behind the man. Irwin Stelzer, an adviser to Murdoch for 35 years, reveals what makes Rupert tick - from his love of taking risks to his mistrust of the establishment - and how he grew from humble beginnings as the owner of an Adelaide newspaper, to becoming the head of a globe-spanning enterprise worth over $50 billion.

The collection is framed by two substantial new chapters: an introduction outlining Turner's current account of the transitions in media and media studies and a concluding essay discussing the shape of a critical agenda for the media and cultural studies of the future. The essays collected here chart Turner's ongoing concern with the changing relation between the media and the democratic state. Together, essays both reflect and comment upon the process of change within media studies as well as within the industries themselves.

If the unexamined life is not worth living, surely the unexamined media is not worth heeding. Sentinel Under Siege traces the evolution of the media in the United States and its capacity to examine and regulate itself, from its earliest colonial roots to the modern explosion of digital technology.Once the Bill of Rights was enacted in 1791, the press became the first and only enterprise explicitly protected by the United States Constitution. This book is concerned with the legal content given to freedom of the press by the Supreme Court, and the fitful attempts of media criticism?both intramural and external?to build a greater sense of responsibility among the practitioners.Stanley Flink, former correspondent of Life Magazine and writer/producer at NBC and CBS, is concerned less with the people's right to know than with the people's need to know. Only a competent, responsible press?whatever its means of distribution?can perform the role of watchdog over official abuse of power, business corruption, and political distortions. But the acquisition of so many newspapers, magazines, and broadcasting facilities by corporate conglomerates threatens a new kind of prior restraint on an independent press?the conflicts of interest; the power of advertising; the unspoken self-censorship of reporters and editors, print or electronic, based on the perceived predilections of their employers; and the financial interests of related companies.Flink believes that responsible journalism can also be economically viable in the twenty-first century because the mass communication of reliable news reporting and media accountability will be vital to the democratic process. Unless the news media persistently seeks the high moral ground of public service, the first casualty will be an informed electorate. The second may well be constitutional protection.

This is a pioneering study of the English provincial newspaper and book trades in the eighteenth century. Christine Ferdinand uses the first thoroughgoing study of the Salisbury Journal and its competitors to reveal how country newspapers worked within and influenced the developing information systems of a region. The detailed revelations of a community's social, economic, literary and cultural interests extend well beyond Salisbury to the surrounding counties and to London. A hitherto hidden commercial infrastructure shows the interdependent relationship between the writers and makers of newspapers, the principal members of the London book trade, and the new market for the printed word. Behind these news networks was the entrepreneurial spirit of Benjamin Collins, a figure of national importance, who set up Salisbury's first bank, established newspapers in London and the provinces, wrote children's books with John Newbery, and whose publishing interests brought him into contact with the literary and commercial life of London. This fascinating study of the information networks of eighteenth-century provincial life will be of interest to literary students and biographers as well as historians.

Nick Couldry is one of the world's leading analysts of media power and voice, and has been publishing widely for 25 years. This volume, published 20 years after The Place of Media Power, brings together a rich collection of essays from his earliest to his latest writings, some of them hard to access, plus two previously unpublished chapters. The book's 15 chapters cover a variety of themes from voice to space, from Big Data to democracy, and from art to reality television. Taken together, they give a unique insight into the range of Couldry's interests and passions. Throughout, Couldry's commitment to connecting media research to wider debates in philosophy and social theory is clear. A substantial Afterword reflects on the common themes that run throughout his work and this volume, and the particular challenges of grasping media's contribution to social order in an age of datafication. A preface by leading US media scholar Jonathan Gray sets these essays in context. The result is an exciting and clearly-written text that will interest students and researchers of media, culture and social theory across the world.

Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to innovate and to better respond to market needs, begin to recognize the benefits stemming from customers' involvement in their operations. Co-creation also becomes more prevalent as customers begin to expect it from firms - seeking to influence their favourite services or products, and to have them better tailored to their needs. Nevertheless, empowering the customers and involving them in the internal affairs of a firm is both difficult and risky. Despite co-creation becoming increasingly important to firms, very few accounts of it exist and many firms fail. Therefore, to navigate those straits, and to reap the benefits of co-creation, requires knowledge and more complete understanding of socio-cultural forces underpinning it. By studying a wide array of videogames firms in the USA and Europe, this book provides a unique insight into co-creation. It builds on the existing theories to provide unified framework for understanding co-creation in creative industries and other sectors. It combines insights from the dynamics of customer communities, with firm's perspective on innovation management and organizational transformation. The book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, organization studies and creativity management.