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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top
media executives, providing insight into the excitement, the fun,
and the challenges, of careers in today's media industries. Case
studies utilize exercises to promote further understanding of
real-world situations.
The cultural industries have been considered unique and out of the mainstream, not a subject for developing general theory, and therefore relatively understudied by organizational scholars. We argue it is no longer the case that cultural industries are so unique representing small markets and industries of little matter to research in the sociology of organizations. Cultural industries are now one of the fastest growing and most vital sectors in the U.S. and global economies (U.S. Census Reports, 2000). This growth is fueled in large part by the nature of the symbolic, creative, and knowledge-based assets of cultural industries. In this volume, the manuscripts recognize that the functions of the symbolic, creative, and knowledge-based assets of cultural industries are also characteristic of the professional services and other industries as well. The manuscripts illustrate how the boundaries become blurred between cultural and other related industries that also rest upon the endeavors of and knowledge of creative workers. These dynamic interactions in the commercial landscape between the cultural, professional services, and other industries provide a richer context for the authors in this volume to examine changes in a specific market or industry, and also to advance our understanding of the institutional transformation of organizations.
"There is much of value in Jenkins' work. He manages to discuss CP
calmly, while at the same time making clear his personal revulsion,
an achievement in itself in an area characterized by so much
hysteria." "Magnificently readable social science on a widely misunderstood
subject." "A useful introduction to the methods that the kiddie-porn
community uses to hide its activities...a smart history of the
child-porn industry" "This is a troubling book that exposes how child pornography has
found a safe haven on the Internet. Philip Jenkins's innovative
research methods let him explore and map the secret electronic
networks that link individuals whose deviance seems not just
outrageous, but incomprehensible. Jenkins shows how culture and
social structure emerge in a virtual--and decidedly not
virtuous--world. This book raises profound questions about the
nature of deviance in an electronic future." "A disturbing, thought-provoking study" "A detailed yet engaging account . . . . Engrossing" Perhaps nothing evokes more universal disgust as child pornography. The world of its makers and users is so abhorrent that it is rarely discussed much less studied. Child pornographers have taken advantage of this and are successfully using the new electronic media to exchange their wares without detection or significant sanction. What are the implications of this threat for free speech and a free exchange of ideas on the internet? And how can we stop this illegal activity, which is so repugnant that eventhe most laissez-faire cyberlibertarians want it stamped out, if we know nothing about it? Philip Jenkins takes a leap onto the lower tiers of electronic media in this first book on the business of child pornography online. He tells the story of how the advent of the internet caused this deviant subculture to become highly organized and go global. We learn how the trade which operates on clandestine websites from Budapest or Singapore to the U.S. is easy to glimpse yet difficult to eradicate. Jenkins details how the most sophisticated transactions are done through a proxy, a "false flag" address, rendering the host computer, and participants, virtually unidentifiable. And these sites exist for only a few minutes or hours allowing on-line child pornographers to stay one step ahead of the law. This is truly a globalized criminal network which knows no names or boundaries, and thus challenges both international and U.S. law. Beyond Tolerance delves into the myths and realities of child pornography and the complex process to stamp out criminal activity over the web, including the timely debates over trade regulation, users' privacy, and individual rights. This sobering look and a criminal community contains lessons about human behavior and the law that none interested in media and the new technology can afford to ignore.
This book provides a comprehensive coverage of the state-of-the-art in understanding media popularity and trends in online social networks through social multimedia signals. With insights from the study of popularity and sharing patterns of online media, trend spread in social media, social network analysis for multimedia and visualizing diffusion of media in online social networks. In particular, the book will address the following important issues: Understanding social network phenomena from a signal processing point of view; The existence and popularity of multimedia as shared and social media, how content or origin of sharing activity can affect its spread and popularity; The network-signal duality principle, i.e., how the signal tells us key properties of information diffusion in networks; The social signal penetration hypothesis, i.e., how the popularity of media in one domain can affect the popularity of media in another. The book will help researchers, developers and business (advertising/marketing) individuals to comprehend the potential in exploring social multimedia signals collected from social network data quantitatively from a signal processing perspective.
The web is central to many human activities and infringes on many
others: at home, and at work, including education and research.
Links between web sites can be used in information science and
social science research as a valuable source of evidence about
online phenomena, and about online components of offline phenomena.
Given a set of websites, the links between them many reveal
interesting patterns of connectedness that could reflect issues of
underlying human communication or information value. Link analysis
is therefore a valuable tool for information science and social
science researchers investigating the web, or other phenomena with
an offline component. This book provides methods, guidelines and
examples to guide researchers and students through a research
project, in addition to reviewing a considerable body of previous
work.
"Limiting access, limiting information to cover the backsides of those who are in charge of the war, is extremely dangerous and cannot and should not be accepted. And I am sorry to say that, up to and including the moment of this interview, that overwhelmingly it has been accepted by the American people. And the current administration revels in that, and they take refuge in that." -CBS News Anchor Dan Rather on BBC News Night, May 16, 2002 In Media Wars: News at a Time of Terror, MediaChannel founder and editor, Danny Schechter, "the News Dissector," critically examines media coverage since 9/11. Schechter analyzes what has been covered and, more tellingly, left out, in news coverage of the terrorist attacks and their aftermath. Drawing from the reporting of over one thousand worldwide radio, newspaper, television, and internet affiliates, the result is a scathing account of how the media has become a megaphone for the U.S. military and its war on terror. More than just a critique, Schechter suggests a series of changes to improve our news sources and return them to the vital role a free and independent press must play to preserve a democracy. Media Wars is a timely assessment of what we are and are not being told in the most important story of our new century.
Though their primary concern, organizations in the creative industries don't only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.
Making Culture provides an in-depth discussion of Australia's relationship between the building of national cultural identity - or 'nationing' - and the country's cultural production and consumption. With the 1994 national cultural policy Creative Nation as a starting point for many of the essays included in this collection, the book investigates transformations within Australia's various cultural fields, exploring the implications of nationing and the gradual movement away from it. Underlying these analyses are the key questions and contradictions confronting any modern nation-state that seeks to develop and defend a national culture while embracing the transnational and the global. Including topics such as publishing, sport, music, tourism, art, Indigeneity, television, heritage and the influence of digital technology and output, Making Culture is an essential volume for students and scholars within Australian and Cultural studies.
The objective of the second volume of the "Handbook of Telecommunications Economics" is to highlight the economic aspects of the evolution of communications technologies beyond the basic fixed-line telephony infrastructure that was covered in Volume 1. In that book, structural, regulatory and competition policy issues with respect to a well-known technology were covered. Yet, technological options have increased in a quantum manner. Fuelled by the creativity of entrepreneurs and policy-makers world wide, it is safe to infer that a process of creative destruction is well underway. Volume 2 covers the major technological developments and tracks the changes in these developments, linking them to the ways that both communications can take place and that institutions and policies can evolve. Written by world leading scholars in a manner that will be appreciated by a wide audience of academics and professionals, the fifteen detailed reviews that make up this book provide an academic perspective on these contemporary changes.
This volume grew out of a conference organized by James Alleman and Paul Rappoport, conducted on October 10, 2011 in Jackson Hole, Wyoming, in honor of the work of Lester D. Taylor, whose pioneering work in demand and market analysis has had profound implications on research across a wide spectrum of industries. In his Prologue, Eli M. Noam notes that demand analysis in the information sector must recognize the "public good" characteristics of media products and networks, while taking into account the effects of interdependent user behavior; the strong cross-elasticities in a market; as well as the phenomenon of supply creating its own demand. The second Prologue, by Timothy Tardiff and Daniel Levy, focuses more specifically on Taylor's body of work, in particular its practical applications and usefulness in analyses of, and practices within, the Information and Communications Technology (ICT) sector (known in Europe and elsewhere as the Telecommunications, Media, and Technology (TMT) sector). The remainder of the book is organized into four parts: Advances in Theory; Empirical Applications; Evidence-Based Policy Applications; and a final Conclusion. The book closes with an Appendix by Sharon Levin and Stanford Levin detailing Taylor's contributions using bibliometrics. Not only featuring chapters from distinguished scholars in economics, applied sciences, and technology, this volume includes two contributions directly from Lester Taylor, providing unique insight into economics from a lifetime in the field. "What a worthy book! Every applied researcher in communications encounters Lester Taylor's work. Many empirical exercises in communications can trace their roots to Taylor's pioneering research and his thoughtful leadership. This book assembles an impressive set of contributors and contributions to honor Taylor. No surprise, the collection extends far and wide into many of the core topics of communications and media markets. The emphasis is where it should be-on important and novel research questions informed by useful data. -Shane Greenstein, Professor of Management and Strategy, Kellogg School of Management, Northwestern University "For more than 40 years, Lester Taylor has been a leader in the application of consumer modeling, econometric techniques and microeconomic data to understand residential and business user behavior in telecommunications markets. During that time, he inspired a cadre of students and colleagues who applied this potent combination to address critical corporate and regulatory issues arising in the telecommunications sector. This volume collects the recent product of many of these same researchers and several other devotees who go beyond empirical analysis of fixed line service by extending Prof. Taylor's approach to the next wave of services and technologies. These contributions, including two new papers by Prof. Taylor, offer an opportunity for the next generation to learn from his work as it grapples with the pressing issues of consumer demand in the rapidly evolving digital economy." - Glenn Woroch, Adjunct Professor of Economics, University of California, Berkeley
SMIL 3.0: Multimedia for the Web, Mobile Devices and Daisy Talking Books is a revised introduction to - and resource guide for - the W3C SMIL language. It covers all aspects of the SMIL specification and covers all of SMIL's implem- tation profiles, from the desktop through the world of mobile SMIL devices. Based on the first version of the book, which covered SMIL 2.0, this edition has been updated with information from the past two releases of the SMIL l- guage. We have benefitted from comments and suggestions from many readers of the first edition, and have produced what we feel is the most comprehensive guide to SMIL available anywhere. Motivation for this Book While we were working on various phases of the SMIL recommendations, it became clear to us that the richness of the SMIL language could easily ov- whelm many Web authors and designers. In the 500+ pages that the SYMM working group needed to describe the 30+ SMIL elements and the 150+ SMIL attributes, there was not much room for background information or extensive examples. The focus of the specification was on implementation aspects of the SMIL language, not on the rationale or the potential uses of SMIL's declarative power.
This book explores the relations between objective, media-related, and social attitudinal as well as behavioral realities of private, expert, and corporate agents in the traditions of mass communication, journalism studies and behavioral economics. Results based on time series analyses for German data show that the news reports in a volatile manner on the economy and may influence its development through third-person effects. Bad economic news does not cause a decrease in private purchase intentions. Bad news may lead to a change in corporate decisions, such as advertising expenditures, because corporate decision makers may presume changes in consumer behavior through news.
In recent decades, all infrastructures have undergone significant restructuring. This worldwide phenomenon is often labelled 'liberalization' and although expectations were high with respect to lower prices, greater efficiency and innovation, the expected gains have not always been fully realized. This extensive, state-of-the-art Handbook provides a comprehensive overview of the various experiences of liberalization across different sectors, regions and disciplines. The multidisciplinary approach focuses on the economic, political and institutional aspects of liberalization, as well as to a lesser extent on technological issues. As such, it constitutes a unique contribution as this broad overview is often lost in the sector specific, country-focused and purely disciplinary approaches prevalent in the current literature. Sectors explored include telecoms, the Internet, energy and transport, while the truly global perspective incorporates unique case studies from an array of developed and developing countries including the US, China, India and the EU. The International Handbook of Network Industries will become the definitive volume for academics researchers and students of economics, political science and law interested in infrastructure regulation. It will also prove a valuable guide to practitioners and policy makers involved in liberalization and competition.
There has been a great deal of discussion on the knowledge economy, but much of this has been more a matter of rhetoric than serious analysis. This book is a pioneering effort to address this gap, using a range of methods and investigating knowledge-intensive service activities (KISA) in many different sectors. The expert contributors highlight the changes that are occurring in the labor force and the organization of work, as well as in the competences and combinations of knowledge demanded in contemporary occupations. They provide corporate managers and policymakers with much needed data and analysis regarding the implications of knowledge-intensive service systems and the skills required for innovation within these sectors. By exploring these systems in both traditional and services industries, the editors point to important areas of action for improving business practices and human capital development that are key for business and employment development. This unique book deploys rich empirical material that will help put KISA onto the map for researchers, policy makers, policy analysts and practitioners across many disciplines and professions including human resources, training and skills development, and procurement. Providing in-depth and theoretically informed studies, whilst drawing on cases from many sectors and countries, this compendium will prove essential for students of business management and human resource management. Contributors: J. Albors-Garrigos, M. Broch, J.L. Hervas-Oliver, P. Marquez Rodriguez, C. Martinez-Fernandez, L.E. Martinez-Solano, I. Miles, T. Potts, S. Sharpe, T. Weyman, H. Wiig Aslesen
This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents of the articles range from how to design ideas, methods, and technologies via creativity experiments and wicked problem solutions, to creative collaboration in the real world and the connectivity of designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields and even from a management perspective. The authors show how these methods and strategies work in companies, introduce new technologies and their functions and demonstrate how Design Thinking can influence as diverse a topic area as marriage. Furthermore, we see how special design thinking use functions in solving wicked problems in complex fields. Thinking and creating innovations are basically and inherently human - so is Design Thinking. Due to this, Design Thinking is not only a factual matter or a result of special courses nor of being gifted or trained: it's a way of dealing with our environment and improving techniques, technologies and life.
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they'll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer's ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Soilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.
This book presents a concise, real-world description of DITA principles. Explanations are provided on the basis of simple, applicable examples. The book will be an excellent introduction for DITA novices and is ideal as a first orientation for optimizing your information environment.
The original edition of this book, long out of print, was published almost 20 years ago. The decades since then have brought enormous changes to the business side of moviemaking, requiring that the new edition be totally rewritten. This is, then, a brand new book and one that has been most eagerly awaited. In it, three experts in entertainment law carefully explain the complex procedures involved in bringing a film to the screen, from acquiring rights and financing, to negotiating workable agreements with artists and craftspeople, to distributing and exhibiting the finished motion picture. Clear, concise, and - above all - authoritative, this book cuts a pathway through a jungle and is an essential reference for the teacher of film, the independent producer, the would-be filmmaker, and anyone interested in the business of making movies.
This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. Audience 'engagement' has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audiences and screen practitioners mean when they say content is 'engaging' and uses audience focus groups and practitioner interviews to offer a model for understanding the relationship between the screen industry, the content it produces and its audiences. In particular, the model addresses engagement within transmedia culture. As digital screen technologies proliferate, audiences move seamlessly across and between different devices, content formats and distribution platforms, blurring the boundaries between film, television and videogames. This book offers a way of understanding audience engagement that is not restricted to a single media but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.
Aspiring radio and TV presenters will benefit from the informative and entertaining guidance provided by accomplished presenter, Janet Trewin. Presenting on TV and Radio is packed with illustrations, practical exercises and insider tips for improving your presentation skills and breaking into this competitive industry. Based on the principle that all successful presentation on TV and radio is dependent on uniform skills applicable to both mediums, the book begins by explaining basics such as appearance, authority, body language, diction, scriptwriting, deadlines, technology and working with a co-presenter. Valuable insights into key employment issues such as sexism, ageism, racism and disability are also offered. The different requirements of TV and radio presentation are then examined, focusing on each specialist area in detail and with tips from professionals in the business. These include: presenting news in the studio as an anchor and as a reporter on the road; current affairs and features involving live and recorded material; DJ'ing; light entertainment (e.g. game shows and personality programmes); sports presentation; children's programmes; foreign broadcasters and those broadcasting to worldwide audiences.
Since the DCMS Creative Industries Mapping Document highlighted the key role played by creative activities in the UK economy and society, the creative industries agenda has expanded across Europe and internationally. They have the support of local authorities, regional development agencies, research councils, arts and cultural agencies and other sector organisations. Within this framework, higher education institutions have also engaged in the creative agenda, but have struggled to define their role in this growing sphere of activities. Higher Education and the Creative Economy critically engages with the complex interconnections between higher education, geography, cultural policy and the creative economy. This book is organised into four sections which articulate the range of dynamics that can emerge between higher education and the creative economy: partnership and collaboration across Higher Education institutions and the creative and cultural industries; the development of creative human capital; connections between arts schools and local art scenes; and links with broader policy directions and work. Chapter 9 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. https://s3-us-west-2.amazonaws.com/tandfbis/rt-files/docs/Open+Access+Chapters/9781138918733_oachapter9.pdf |
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