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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General

The New Investment Theory of Real Options and its Implication for Telecommunications Economics (Paperback, Softcover reprint of... The New Investment Theory of Real Options and its Implication for Telecommunications Economics (Paperback, Softcover reprint of the original 1st ed. 1999)
James J. Alleman, Eli M. Noam
R2,654 Discovery Miles 26 540 Ships in 18 - 22 working days

The issue of costing and pricing in the telecommunications industry has been hotly debated for the last twenty years and we are still wrestling over the cost of the local exchange for access by interexchange and competitive local exchange carriers, as well as for universal service funding. With the advent of competition, the historical costing schemes had to change. Federal regulators wanted to ensure that monopoly rates did not subsidize competitive offerings. As a result, various costing methodologies were devised to allocate costs among the dominant carriers' services. The issue of costs can be summarized as two-fold: the quantitative determination of the level of costs and the proper attribution of those costs. Both are fraught with questions. The amount of costs, for instance, can vary from book costs to marginal costs. The attribution of costs can vary from those that are directly attributable to those that are joint and common. Hence, the need for costing theories and models. The industry is constantly in search of theories and models that more accurately reflect the underlying costs of service.It is in this light that the papers have been compiled for The New Investment Theory of Real Options in Telecommunications. Real options theory attempts to consider management's flexibility in valuation analysis and corrects the deficiencies of the traditional discounted present-value and decision tree analyses. This book sets forth an introduction and overview of the subject, and then provides the reader with a primer on real options. The volume highlights the controversies that surround the application of real options in the telecommunications industry; however, the editors have effectively separated the issues of application from those of interpretation.

If...Then - Algorithmic Power and Politics (Hardcover): Taina Bucher If...Then - Algorithmic Power and Politics (Hardcover)
Taina Bucher
R2,693 Discovery Miles 26 930 Ships in 10 - 15 working days

We live in a world in which Google's search algorithms determine how we access information, Facebook's News Feed algorithms shape how we socialize, and Netflix collaborative filtering algorithms choose the media products we consume. As such, we live algorithmic lives. Life, however, is not blindly controlled or determined by algorithms. Nor are we simply victims of an ever-expanding artificial intelligence. Rather than looking at how technologies shape or are shaped by political institutions, this book is concerned with the ways in which informational infrastructure may be considered political in its capacity to shape social and cultural life. It looks specifically at the conditions of algorithmic life - how algorithms work, both materially and discursively, to create the conditions for sociality and connectivity. The book argues that the most important aspect of algorithms is not what they are in terms of their specific technical details but rather how they become part of social practices and how different people enlist them as powerful brokers of information, communication and society. If we truly want to engage with the promises of automation and predictive analytics entailed by the promises of "big data", we also need to understand the contours of algorithmic life that condition such practices. Setting out to explore both the specific uses of algorithms and the cultural forms they generate, this book offers a novel understanding of the power and politics of algorithmic life as grounded in case studies that explore the material-discursive dimensions of software.

A Marvelous Life - The Amazing Story of Stan Lee (Paperback, Annotated edition): Danny Fingeroth A Marvelous Life - The Amazing Story of Stan Lee (Paperback, Annotated edition)
Danny Fingeroth
R589 R539 Discovery Miles 5 390 Save R50 (8%) Ships in 18 - 22 working days
Media Independence - Working with Freedom or Working for Free? (Hardcover): James Bennett, Niki Strange Media Independence - Working with Freedom or Working for Free? (Hardcover)
James Bennett, Niki Strange
R4,367 Discovery Miles 43 670 Ships in 10 - 15 working days

Media independence is central to the organization, make-up, working practices and output of media systems across the globe. Often stemming from western notions of individual and political freedoms, independence has informed the development of media across a range of platforms: from the freedom of the press as the "fourth estate" and the rise of Hollywood's Independent studios and Independent television in Britain, through to the importance of "Indy" labels in music and gaming and the increasing importance of independence of voice in citizen journalism. Media independence for many, therefore, has come to mean working with freedom: from state control or interference, from monopoly, from market forces, as well as freedom to report, comment, create and document without fear of persecution. However, far from a stable concept that informs all media systems, the notion of media independence has long been contested, forming a crucial tension point in the regulation, shape, size and role of the media around the globe. Contributors including David Hesmondhalgh, Gholam Khiabany, Jose van Dijck, Hector Postigo, Anthony Fung, Stuart Allan and Geoff King demonstrate how the notion of independence has remained paramount, but contested, in ideals of what the media is for, how it should be regulated, what it should produce and what working within it should be like. They address questions of economics, labor relations, production cultures, ideologies and social functions.

The Digital Glocalization of Entertainment - New Paradigms in the 21st Century Global Mediascape (Paperback, 2012 ed.): Paolo... The Digital Glocalization of Entertainment - New Paradigms in the 21st Century Global Mediascape (Paperback, 2012 ed.)
Paolo Sigismondi
R2,614 Discovery Miles 26 140 Ships in 18 - 22 working days

In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape. This work aims at bridging the gap between media theories and industry practices in a rapidly evolving global mediascape, building on scholarship in the field and enriched by case studies and insights from business practice. This work demonstrates that the paradigms of the landscape are shifting, introducing the digital "glocalization" of entertainment, through which successful media crossing national and cultural borders incorporate both global and local features. Key questions raised include: Is the ICT revolution an example of disruptive technology for the global media and entertainment industry? Is the existing status quo challenged, and in, particular Hollywood's global leadership? What are the global entities emerging as Hollywood's main competitors in this technologically evolving landscape? Sigismondi argues that as new players are entering the field, new threats to Hollywood's dominance are emerging. The global leaders in non-scripted entertainment, for example, are European-based global entities operating outside the Hollywood system. Meanwhile, the ICT revolution is modifying the contours and boundaries of the global mediascape. Sigismondi's approach provides unique insight into how the forces of technology and globalization are transforming television, cinema, and online entertainment.

Fayke Newes - The Media vs the Mighty, From Henry VIII to Donald Trump (Paperback): Derek Taylor Fayke Newes - The Media vs the Mighty, From Henry VIII to Donald Trump (Paperback)
Derek Taylor
R328 R303 Discovery Miles 3 030 Save R25 (8%) Ships in 10 - 15 working days

'Fake news.' 'Dishonest press.' 'Racist.' 'Mentally unstable.' The insults President Donald Trump and the American news media hurl at each other are nothing new. In Tudor England, printed papers branded the monarch a 'horrible monster' and were in turn accused of publishing 'false fables'. Ever since the invention of the printing press, those in power have seen mass communication as a dangerous threat that usurps their ability to tell people what to think and is capable of stirring up discontent - or even rebellion. In Fayke Newes, historian and international journalist Derek Taylor tracks this long and bloody fight between the press and those in power, through the lives of the men and women who got caught up in the battle. On a journey through the centuries, we criss-cross the Atlantic between Britain and America and discover that neither governments nor journalists have always told the truth.

From Printing to Streaming - Cultural Production under Capitalism (Hardcover): Michael Chanan From Printing to Streaming - Cultural Production under Capitalism (Hardcover)
Michael Chanan
R2,001 Discovery Miles 20 010 Ships in 10 - 15 working days

For mainstream economics, cultural production raises no special questions: creative expression is to be harvested for wealth creation like any other form of labour. As Karl Marx saw it, however, capital is hostile to the arts because it cannot fully control the process of creativity. But while he saw the arts as marginal to capital accumulation, that was before the birth of the mass media. Engaging with the major issues in Marxist theory around art and capitalism, From Printing to Streaming traces how the logic of cultural capitalism evolved from the print age to digital times, tracking the development of printing, photography, sound recording, newsprint, advertising, film and broadcasting, exploring the peculiarities of each as commodities, and their recent transformation by digital technology, where everything melts into computer code. Showing how these developments have had profound implications for both cultural creation and consumption, Chanan offers a radical and comprehensive analysis of the commodification of artistic creation and the struggle to realise its potential in the digital age.

Made Up - How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty... Made Up - How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards (Hardcover)
Martha Laham
R1,216 R974 Discovery Miles 9 740 Save R242 (20%) Ships in 10 - 15 working days

Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the "looks industry." Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won't tell women the truth about beauty.

Transitioned Media - A Turning Point into the Digital Realm (Paperback, 2010 ed.): Gali Einav Transitioned Media - A Turning Point into the Digital Realm (Paperback, 2010 ed.)
Gali Einav
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of "citizen" journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future.

Selected Letters of Clive Bell - Art, Love and War in Bloomsbury (Hardcover): Mark Hussey Selected Letters of Clive Bell - Art, Love and War in Bloomsbury (Hardcover)
Mark Hussey
R1,495 R1,223 Discovery Miles 12 230 Save R272 (18%) Ships in 18 - 22 working days

Clive Bell was a pivotal member of the Bloomsbury Group. His marriage to Vanessa Bell and his, at times tempestuous, relations with his sister-in-law Virginia Woolf form important strands in the cultural history of modernism. A tireless champion of modernist art, a committed pacifist and conscientious objector, Bell produced a huge body of correspondence with many of the leading artistic and political figures of his time. His lively, witty, highly opinionated letters are a window into the turbulence of the early twentieth century, populated by friends and acquaintances including T. S. Eliot, Katherine Mansfield, Pablo Picasso and Jean Cocteau, as well as his Bloomsbury set, Desmond MacCarthy, Leonard and Virginia Woolf, Duncan Grant, Maynard Keynes, Roger Fry and Vanessa Bell. Arranged in eight categories - Bloomsbury Circles; Virginia; War; Arts and Letters; To the Editor; Francophile; Travels; Love, Gossip, Home - this selection emphasises Bell's enormously varied life and interests. Born in the reign of Queen Victoria and living long enough to have been able to hear the Beatles on the radio, these letters demonstrate that Bell's appetite for art, for love and for peace never flagged.

Policy and Marketing Strategies for Digital Media (Hardcover): Yuli Liu, Robert G. Picard Policy and Marketing Strategies for Digital Media (Hardcover)
Yuli Liu, Robert G. Picard
R4,651 Discovery Miles 46 510 Ships in 10 - 15 working days

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Sex Death Enlightenment - A True  Story (Paperback): Mark Matousek Sex Death Enlightenment - A True Story (Paperback)
Mark Matousek
R366 Discovery Miles 3 660 Ships in 10 - 15 working days
Max Weber Und Die Vermessung Der Medienwelt - Empirie Und Ethik Des Journalismus - Eine Spurenlese (German, Hardcover, 2014... Max Weber Und Die Vermessung Der Medienwelt - Empirie Und Ethik Des Journalismus - Eine Spurenlese (German, Hardcover, 2014 ed.)
Siegfried Weischenberg
R2,163 Discovery Miles 21 630 Ships in 18 - 22 working days

Fur ihn scheint heute kein Superlativ gewaltig genug: Einer der grossten Deutschen aller Zeiten wird er genannt, wichtigster Inspirator und Irritierer. Vielleicht war Max Weber vor 150 Jahren in Erfurt geboren einer der letzten Universalgelehrten. Sein Werk blieb ratselhaft. Doch er hinterliess eine Vielzahl einpragsamer Begriffe und Formeln: Idealtypus, Verantwortungsethik, Charisma, die harten Bretter, die der Politiker bohren muss und vor allem die Entzauberung der Welt . Zu den Themen seiner Analyse der modernen Gesellschaft gehorten auch die Massenmedien. Das grosse empirische Projekt, welches er 1910 der deutschen Soziologie zur Vermessung der Medienwelt in die Wiege gelegt hatte, scheiterte. Seine Anregungen aber haben sich seither in vielfaltiger Weise in den Diskursen uber Medien und Journalismus niedergeschlagen. Die Ergebnisse einer detaillierten Spurenlese werden in dieser Studie prasentiert, die erstmals mit bibliometrischen Methoden durchgefuhrt wurde. Sie mundet in eine aktuelle Zustandsbeschreibung der Kommunikationsverhaltnisse und ihrer Erforschung 100 Jahre nach Weber.

Stimmen zur Max Weber und die Entzauberung der Medienwelt

Man liest die 400 Seiten dieses grossformatigen Buches ... fasziniert. Mit einem oft geradezu erzahlerischen Duktus, sprechenden Zitaten, Assoziationen kultureller Bildung, munteren Polemiken, lockeren Formulierungen und einer jargonlosen Sprache bereitet Weischenbergs Buch eindeutig mehr Vergnugen als die real existierende Fachprosa. So nimmt man Teil an einer Synthese grosser Stoffmassen, erfreut sich an detailversessenen, faktenintensiven Anmerkungen, dem Assoziationsreichtum geistiger Bezuge, der Kennerschaft in der Kontextualisierung, den wissenssoziologischen Tiefenbohrungen, aber auch dem bezeichnenden Klatsch, der sich in diversen Briefwechseln findet. ... Die Lekture vermittelt ... einen ganzen Kosmos von Ideen und Entwicklungen zu Max Weber und seiner Rezeption. ... Damit vermittelt das Buch auch die weitere sozialwissenschaftliche Fachgeschichte, die Jahrzehnte des Denkens und Streitens in einer souveranen Synthese nachzuvollziehen erlaubt.

Wolfgang R. Langenbucher (in: H-Soz-u-Kult)"

Cross-Media Service Delivery (Paperback, Softcover reprint of the original 1st ed. 2003): Diomidis Spinellis Cross-Media Service Delivery (Paperback, Softcover reprint of the original 1st ed. 2003)
Diomidis Spinellis
R3,999 Discovery Miles 39 990 Ships in 18 - 22 working days

The digitisation of traditional media formats, such as text, images, video, and sound provides us with the ability to store, process, and transport content in a uniform way. This has led the formerly distinct industries of media, telecommunications, and information technology to converge. Cross-media publishing and service delivery are important new trends emerging in the content industry landscape. Mass-media organizations and content providers traditionally targeted content production towards a single delivery channel. However, recent economic and technological changes in the industry led content providers to extend their brands to cover multiple delivery channels. Following the content industry trend to "create once and publish everywhere"-COPE, a number of architectures, technologies, and tools are currently being developed and deployed to facilitate the automatic conversion of content to multiple formats, and the creation of innovative multi-platform services. This new approach enables the seamless access to information over different network infrastructures and client platforms. This work aims to bring together a cross-disciplinary core of contributors to address the technical and business issues of cross-media publishing and service delivery. The volume is based on papers presented at the conference on Cross-Media Service Delivery-CMSD-2003 that took place in Santorini, Greece in May 2003. Each contribution was reviewed by at least two reviewers-typically three. From the 30 papers that were submitted 20 were selected for presentation at the conference. Those were further "shepherded" by programme committee members to be improved according to the review suggestions.

Blockbusters - Why Big Hits - and Big Risks - are the Future of the Entertainment Business (Paperback, Main): Anita Elberse Blockbusters - Why Big Hits - and Big Risks - are the Future of the Entertainment Business (Paperback, Main)
Anita Elberse 1
R431 R392 Discovery Miles 3 920 Save R39 (9%) Ships in 9 - 17 working days

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large. 'Convincing . . . Elberse's Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book.' Financial Times

I'm Writing You from Tehran - A Granddaughter's Search for Her Family's Past and Their Country's Future... I'm Writing You from Tehran - A Granddaughter's Search for Her Family's Past and Their Country's Future (Paperback)
Delphine Minoui; Translated by Emma Ramadan
R537 R496 Discovery Miles 4 960 Save R41 (8%) Ships in 18 - 22 working days
Intelligent Integrated Media Communication Techniques - COST 254 & COST 276 (Paperback, Softcover reprint of the original 1st... Intelligent Integrated Media Communication Techniques - COST 254 & COST 276 (Paperback, Softcover reprint of the original 1st ed. 2004)
Jurij F. Tasic, Mohamed Najim, Michael Ansorge
R1,450 Discovery Miles 14 500 Ships in 18 - 22 working days

This volume contains many examples and applied methods explaining the basic architecture of the mobile terminals. It includes sufficient introductory material to enabling even non-expert readers to understand the topics and to make a step towards system integration of complex future applications.

Broadcast Journalism - in the 21st Century (Hardcover): K. M Shrivastava Broadcast Journalism - in the 21st Century (Hardcover)
K. M Shrivastava
R589 R532 Discovery Miles 5 320 Save R57 (10%) Ships in 10 - 15 working days

A geographical focus on the United Kingdom, the United States, and India offers international contrasts and comparisons in this look at the evolution of broadcasting and the impact of technology on media. Broadcast equipment, software, and production techniques are discussed with real examples from radio and television news production. Key figures including Steve Case, Ted Turner, Walt Disney, and Rupert Murdoch are profiled, with a discussion of why broadcasting is dominated by large corporations. Information on the code of ethics that governs this fourth estate highlights different challenges presented to private and international channels.

The Social Media Industries (Paperback, New): Alan B Albarran The Social Media Industries (Paperback, New)
Alan B Albarran
R1,378 Discovery Miles 13 780 Ships in 10 - 15 working days

This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Watch This, Listen Up, Click Here - Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume (Hardcover):... Watch This, Listen Up, Click Here - Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume (Hardcover)
David Verklin, Bernice Kanner
R577 R496 Discovery Miles 4 960 Save R81 (14%) Ships in 10 - 15 working days

A media and advertising CEO explains how his world shapes ours
The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day.
David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.

Media, Voice, Space and Power - Essays of Refraction (Paperback): Nick Couldry Media, Voice, Space and Power - Essays of Refraction (Paperback)
Nick Couldry; Preface by Jonathan Gray
R1,208 Discovery Miles 12 080 Ships in 10 - 15 working days

Nick Couldry is one of the world's leading analysts of media power and voice, and has been publishing widely for 25 years. This volume, published 20 years after The Place of Media Power, brings together a rich collection of essays from his earliest to his latest writings, some of them hard to access, plus two previously unpublished chapters. The book's 15 chapters cover a variety of themes from voice to space, from Big Data to democracy, and from art to reality television. Taken together, they give a unique insight into the range of Couldry's interests and passions. Throughout, Couldry's commitment to connecting media research to wider debates in philosophy and social theory is clear. A substantial Afterword reflects on the common themes that run throughout his work and this volume, and the particular challenges of grasping media's contribution to social order in an age of datafication. A preface by leading US media scholar Jonathan Gray sets these essays in context. The result is an exciting and clearly-written text that will interest students and researchers of media, culture and social theory across the world.

Digital Economic Dynamics - Innovations, Networks and Regulations (Paperback, Softcover reprint of hardcover 1st ed. 2007):... Digital Economic Dynamics - Innovations, Networks and Regulations (Paperback, Softcover reprint of hardcover 1st ed. 2007)
Paul J.J. Welfens, Mathias Weske
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book analyzes the dynamics and impacts of software development and discusses new institutional and economic changes in the context of digital market economies. Regulatory approaches in OECD countries are compared and country studies evaluated with respect to innovation and welfare aspects. The book furthermore examines telecommunications regulation of fixed line networks, cable TV and mobile communications. Also discusses the role of EU framework regulation and issues of market power.

Telecommunication Markets - Drivers and Impediments (Paperback, Softcover reprint of hardcover 1st ed. 2009): Brigitte Preissl,... Telecommunication Markets - Drivers and Impediments (Paperback, Softcover reprint of hardcover 1st ed. 2009)
Brigitte Preissl, Justus Haucap, Peter Curwen
R4,077 Discovery Miles 40 770 Ships in 18 - 22 working days

Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, convergence of previously separate spheres and the complex task of market regulation put traditional theoretical approaches as well as current regulatory policies to the test. This book sheds light on some of the challenges ahead. It covers a vast range of subjects from the intricacies of market regulation to new markets for mobile and internet-related services. The diffusion of broadband technology and the emergence of new business strategies that respond to the technological and regulatory challenges are treated in the book 's 24 chapters.

Peer-to-Peer Video - The Economics, Policy, and Culture of Today's New Mass Medium (Paperback, Softcover reprint of... Peer-to-Peer Video - The Economics, Policy, and Culture of Today's New Mass Medium (Paperback, Softcover reprint of hardcover 1st ed. 2008)
Eli M. Noam, Lorenzo Maria Pupillo
R2,664 Discovery Miles 26 640 Ships in 18 - 22 working days

Peer-to-Peer (P2P) networks allow individuals to share digital content files in real time. They facilitate communication and promote community without hierarchy or strict control. This book applies economic principles to analyze and understand the P2P phenomenon. It also provides numerous contemporary examples from the US and around the world to shed light on the implications of P2P as a mass medium, considering such issues as pricing, licensing, security, and regulation.

Preserving Digital Information (Paperback, Softcover reprint of hardcover 1st ed. 2007): Henry Gladney Preserving Digital Information (Paperback, Softcover reprint of hardcover 1st ed. 2007)
Henry Gladney
R1,421 Discovery Miles 14 210 Ships in 18 - 22 working days

Cultural history enthusiasts have asserted the urgent need to protect digital information from imminent loss. This book describes methodology for long-term preservation of all kinds of digital documents. It justifies this methodology using 20th century theory of knowledge communication, and outlines the requirements and architecture for the software needed. The author emphasizes attention to the perspectives and the needs of end users.

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