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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
New York's Broadway theatre scene has long been viewed as the "top of the heap" in the world theatre community. Taking lessons from the very best, this innovative guide delves into the business side of the renowned industry to explain just how its system functions. For anyone interested in pursuing a career on Broadway, or who wants to grow a theatre in any other part of the world, The Business of Broadway offers an in-depth analysis of the infrastructure at the core of successful theatre. Manager/producer Mitch Weiss and actor/writer Perri Gaffney take readers behind the scenes to reveal what the audience and even the players and many producers don't know about how Broadway works, describing more than 200 jobs that become available for every show. A variety of performers, producers, managers, and others involved with the Broadway network share valuable personal experience in interviews discussing what made a show a hit or a miss, and how some of the rules, regulations, and practices that are in place today were pioneered. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Clive Bell was a pivotal member of the Bloomsbury Group. His marriage to Vanessa Bell and his, at times tempestuous, relations with his sister-in-law Virginia Woolf form important strands in the cultural history of modernism. A tireless champion of modernist art, a committed pacifist and conscientious objector, Bell produced a huge body of correspondence with many of the leading artistic and political figures of his time. His lively, witty, highly opinionated letters are a window into the turbulence of the early twentieth century, populated by friends and acquaintances including T. S. Eliot, Katherine Mansfield, Pablo Picasso and Jean Cocteau, as well as his Bloomsbury set, Desmond MacCarthy, Leonard and Virginia Woolf, Duncan Grant, Maynard Keynes, Roger Fry and Vanessa Bell. Arranged in eight categories - Bloomsbury Circles; Virginia; War; Arts and Letters; To the Editor; Francophile; Travels; Love, Gossip, Home - this selection emphasises Bell's enormously varied life and interests. Born in the reign of Queen Victoria and living long enough to have been able to hear the Beatles on the radio, these letters demonstrate that Bell's appetite for art, for love and for peace never flagged.
This book deals with the implications of convergence in communications. A wide-range of papers by expert scholars and inside policy analysts have been selected in order to capture the convergence issue from a number of perspectives, and to achieve a historical state-of-the-art. The book represents a holistic approach to convergence, bringing to bear a number of critical perspectives: economics, engineering, business, organization theory, psychology, policy analysis, and even analysis related to international relations. The volume succeeds in providing a multi-faceted and rich view of convergence, and also on issues beyond convergence. "Convergence in Communications and Beyond" will be a useful tool for schools of communication, centers for telecommunications studies, business schools, policy departments, telecommunication operators, suppliers and consulting companies as well as libraries and organisations interested in communications.
Some scholars propose that the concept of market orientation needs to be extended to encompass a company's indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage marketing (MSM). For B-to-B settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schoenhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers' willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers' market power toward their own customers.
The purpose of this volume is to shape conceptual tools to understand the impact of new information and communication technologies (ICTs) on the organization of universities. Traditional research-based universities, the most typical representatives of the higher education system, find themselves challenged by the speed and the wide range of technical innovations, but also by a vast array of implicit assumptions and explicit promises associated with the distribution of digital media. The author observes that as universities increasingly use digital media (computers and the Internet) to accomplish their tasks, a transformation takes place in an "evolutionary" rather than in a revolutionary way.Using the University of Klagenfurt as an in-depth case study, he explores such dynamic issues as how digital media affect the practice of research, the preservation and dissemination of knowledge (for example, through publishing and archiving), and delivery of education at universities.More broadly, he considers issues of organizational culture and design, administration, and leadership as universities integrate digital technologies into all aspects of their operations."
Content Management Systems (CMSs) are used in almost every industry by millions of end-user organizations. In contrast to the 90s, they are no longer used as isolated applications in one organization but they support critical core operations in business ecosystems. Content management today is more interactive and more integrative: interactive because end-users are increasingly content creators themselves and integrative because content elements can be embedded into various other applications. The authors of this book investigate how Semantic Technologies can increase interactivity and integration capabilities of CMSs and discuss their business value to millions of end-user organizations. This book has therefore the objective, to reflect existing applications as well as to discuss and present new applications for CMSs that use Semantic Technologies. An evaluation of 27 CMSs concludes this book and provides a basis for IT executives that plan to adopt or replace a CMS in the near future.
The Routledge Companion to the Cultural Industries is collection of contemporary scholarship on the cultural industries and seeks to re-assert the importance of cultural production and consumption against the purely economic imperatives of the 'creative industries'. Across 43 chapters drawn from a wide range of geographic and disciplinary perspectives, this comprehensive volume offers a critical and empirically-informed examination of the contemporary cultural industries. A range of cultural industries are explored, from videogames to art galleries, all the time focussing on the culture that is being produced and its wider symbolic and socio-cultural meaning. Individual chapters consider their industrial structure, the policy that governs them, their geography, the labour that produces them, and the meaning they offer to consumers and participants. The collection also explores the historical dimension of cultural industry debates providing context for new readers, as well as critical orientation for those more familiar with the subject. Questions of industry structure, labour, place, international development, consumption and regulation are all explored in terms of their historical trajectory and potential future direction. By assessing the current challenges facing the cultural industries this collection of contemporary scholarship provides students and researchers with an essential guide to key ideas, issues, concepts and debates in the field.
Communications and personal information that are posted online are usually accessible to a vast number of people. Yet when personal data exist online, they may be searched, reproduced and mined by advertisers, merchants, service providers or even stalkers. Many users know what may happen to their information, while at the same time they act as though their data are private or intimate. They expect their privacy will not be infringed while they willingly share personal information with the world via social network sites, blogs, and in online communities. The chapters collected by Trepte and Reinecke address questions arising from this disparity that has often been referred to as the privacy paradox. Works by renowned researchers from various disciplines including psychology, communication, sociology, and information science, offer new theoretical models on the functioning of online intimacy and public accessibility, and propose novel ideas on the how and why of online privacy. The contributing authors offer intriguing solutions for some of the most pressing issues and problems in the field of online privacy. They investigate how users abandon privacy to enhance social capital and to generate different kinds of benefits. They argue that trust and authenticity characterize the uses of social network sites. They explore how privacy needs affect users' virtual identities. Ethical issues of privacy online are discussed as well as its gratifications and users' concerns. The contributors of this volume focus on the privacy needs and behaviors of a variety of different groups of social media users such as young adults, older users, and genders. They also examine privacy in the context of particular online services such as social network sites, mobile internet access, online journalism, blogs, and micro-blogs. In sum, this book offers researchers and students working on issues related to internet communication not only a thorough and up-to-date treatment of online privacy and the social web. It also presents a glimpse of the future by exploring emergent issues concerning new technological applications and by suggesting theory-based research agendas that can guide inquiry beyond the current forms of social technologies.
How six conservative media moguls hindered America and Britain from entering World War II "A damning indictment. . . . The parallels with today's right-wing media, on both sides of the Atlantic, are unavoidable."-Matthew Pressman, Washington Post "A first-rate work of history."-Ben Yagoda, Wall Street Journal As World War II approached, the six most powerful media moguls in America and Britain tried to pressure their countries to ignore the fascist threat. The media empires of Robert McCormick, Joseph and Eleanor Patterson, and William Randolph Hearst spanned the United States, reaching tens of millions of Americans in print and over the airwaves with their isolationist views. Meanwhile in England, Lord Rothermere's Daily Mail extolled Hitler's leadership and Lord Beaverbrook's Daily Express insisted that Britain had no interest in defending Hitler's victims on the continent. Kathryn S. Olmsted shows how these media titans worked in concert-including sharing editorial pieces and coordinating their responses to events-to influence public opinion in a right-wing populist direction, how they echoed fascist and anti-Semitic propaganda, and how they weakened and delayed both Britain's and America's response to Nazi aggression.
Media independence is central to the organization, make-up, working practices and output of media systems across the globe. Often stemming from western notions of individual and political freedoms, independence has informed the development of media across a range of platforms: from the freedom of the press as the "fourth estate" and the rise of Hollywood's Independent studios and Independent television in Britain, through to the importance of "Indy" labels in music and gaming and the increasing importance of independence of voice in citizen journalism. Media independence for many, therefore, has come to mean working with freedom: from state control or interference, from monopoly, from market forces, as well as freedom to report, comment, create and document without fear of persecution. However, far from a stable concept that informs all media systems, the notion of media independence has long been contested, forming a crucial tension point in the regulation, shape, size and role of the media around the globe. Contributors including David Hesmondhalgh, Gholam Khiabany, Jose van Dijck, Hector Postigo, Anthony Fung, Stuart Allan and Geoff King demonstrate how the notion of independence has remained paramount, but contested, in ideals of what the media is for, how it should be regulated, what it should produce and what working within it should be like. They address questions of economics, labor relations, production cultures, ideologies and social functions.
'Fake news.' 'Dishonest press.' 'Racist.' 'Mentally unstable.' The insults President Donald Trump and the American news media hurl at each other are nothing new. In Tudor England, printed papers branded the monarch a 'horrible monster' and were in turn accused of publishing 'false fables'. Ever since the invention of the printing press, those in power have seen mass communication as a dangerous threat that usurps their ability to tell people what to think and is capable of stirring up discontent - or even rebellion. In Fayke Newes, historian and international journalist Derek Taylor tracks this long and bloody fight between the press and those in power, through the lives of the men and women who got caught up in the battle. On a journey through the centuries, we criss-cross the Atlantic between Britain and America and discover that neither governments nor journalists have always told the truth.
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the "looks industry." Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won't tell women the truth about beauty.
The issue of costing and pricing in the telecommunications industry has been hotly debated for the last twenty years and we are still wrestling over the cost of the local exchange for access by interexchange and competitive local exchange carriers, as well as for universal service funding. With the advent of competition, the historical costing schemes had to change. Federal regulators wanted to ensure that monopoly rates did not subsidize competitive offerings. As a result, various costing methodologies were devised to allocate costs among the dominant carriers' services. The issue of costs can be summarized as two-fold: the quantitative determination of the level of costs and the proper attribution of those costs. Both are fraught with questions. The amount of costs, for instance, can vary from book costs to marginal costs. The attribution of costs can vary from those that are directly attributable to those that are joint and common. Hence, the need for costing theories and models. The industry is constantly in search of theories and models that more accurately reflect the underlying costs of service.It is in this light that the papers have been compiled for The New Investment Theory of Real Options in Telecommunications. Real options theory attempts to consider management's flexibility in valuation analysis and corrects the deficiencies of the traditional discounted present-value and decision tree analyses. This book sets forth an introduction and overview of the subject, and then provides the reader with a primer on real options. The volume highlights the controversies that surround the application of real options in the telecommunications industry; however, the editors have effectively separated the issues of application from those of interpretation.
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
This book aims to provide a comprehensive account of the history and development of the regulation, law and policy of the European Community relating to the media and audiovisual fields. It describes the various support measures developed for the media industries in order to provide a complete picture and a context for the regulatory actions outlined.
This volume contains many examples and applied methods explaining the basic architecture of the mobile terminals. It includes sufficient introductory material to enabling even non-expert readers to understand the topics and to make a step towards system integration of complex future applications.
In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape. This work aims at bridging the gap between media theories and industry practices in a rapidly evolving global mediascape, building on scholarship in the field and enriched by case studies and insights from business practice. This work demonstrates that the paradigms of the landscape are shifting, introducing the digital "glocalization" of entertainment, through which successful media crossing national and cultural borders incorporate both global and local features. Key questions raised include: Is the ICT revolution an example of disruptive technology for the global media and entertainment industry? Is the existing status quo challenged, and in, particular Hollywood's global leadership? What are the global entities emerging as Hollywood's main competitors in this technologically evolving landscape? Sigismondi argues that as new players are entering the field, new threats to Hollywood's dominance are emerging. The global leaders in non-scripted entertainment, for example, are European-based global entities operating outside the Hollywood system. Meanwhile, the ICT revolution is modifying the contours and boundaries of the global mediascape. Sigismondi's approach provides unique insight into how the forces of technology and globalization are transforming television, cinema, and online entertainment.
The digitisation of traditional media formats, such as text, images, video, and sound provides us with the ability to store, process, and transport content in a uniform way. This has led the formerly distinct industries of media, telecommunications, and information technology to converge. Cross-media publishing and service delivery are important new trends emerging in the content industry landscape. Mass-media organizations and content providers traditionally targeted content production towards a single delivery channel. However, recent economic and technological changes in the industry led content providers to extend their brands to cover multiple delivery channels. Following the content industry trend to "create once and publish everywhere"-COPE, a number of architectures, technologies, and tools are currently being developed and deployed to facilitate the automatic conversion of content to multiple formats, and the creation of innovative multi-platform services. This new approach enables the seamless access to information over different network infrastructures and client platforms. This work aims to bring together a cross-disciplinary core of contributors to address the technical and business issues of cross-media publishing and service delivery. The volume is based on papers presented at the conference on Cross-Media Service Delivery-CMSD-2003 that took place in Santorini, Greece in May 2003. Each contribution was reviewed by at least two reviewers-typically three. From the 30 papers that were submitted 20 were selected for presentation at the conference. Those were further "shepherded" by programme committee members to be improved according to the review suggestions.
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of "citizen" journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future.
Nick Couldry is one of the world's leading analysts of media power and voice, and has been publishing widely for 25 years. This volume, published 20 years after The Place of Media Power, brings together a rich collection of essays from his earliest to his latest writings, some of them hard to access, plus two previously unpublished chapters. The book's 15 chapters cover a variety of themes from voice to space, from Big Data to democracy, and from art to reality television. Taken together, they give a unique insight into the range of Couldry's interests and passions. Throughout, Couldry's commitment to connecting media research to wider debates in philosophy and social theory is clear. A substantial Afterword reflects on the common themes that run throughout his work and this volume, and the particular challenges of grasping media's contribution to social order in an age of datafication. A preface by leading US media scholar Jonathan Gray sets these essays in context. The result is an exciting and clearly-written text that will interest students and researchers of media, culture and social theory across the world.
Fur ihn scheint heute kein Superlativ gewaltig genug: Einer der grossten Deutschen aller Zeiten wird er genannt, wichtigster Inspirator und Irritierer. Vielleicht war Max Weber vor 150 Jahren in Erfurt geboren einer der letzten Universalgelehrten. Sein Werk blieb ratselhaft. Doch er hinterliess eine Vielzahl einpragsamer Begriffe und Formeln: Idealtypus, Verantwortungsethik, Charisma, die harten Bretter, die der Politiker bohren muss und vor allem die Entzauberung der Welt . Zu den Themen seiner Analyse der modernen Gesellschaft gehorten auch die Massenmedien. Das grosse empirische Projekt, welches er 1910 der deutschen Soziologie zur Vermessung der Medienwelt in die Wiege gelegt hatte, scheiterte. Seine Anregungen aber haben sich seither in vielfaltiger Weise in den Diskursen uber Medien und Journalismus niedergeschlagen. Die Ergebnisse einer detaillierten Spurenlese werden in dieser Studie prasentiert, die erstmals mit bibliometrischen Methoden durchgefuhrt wurde. Sie mundet in eine aktuelle Zustandsbeschreibung der Kommunikationsverhaltnisse und ihrer Erforschung 100 Jahre nach Weber. Stimmen zur Max Weber und die Entzauberung der Medienwelt Man liest die 400 Seiten dieses grossformatigen Buches ... fasziniert. Mit einem oft geradezu erzahlerischen Duktus, sprechenden Zitaten, Assoziationen kultureller Bildung, munteren Polemiken, lockeren Formulierungen und einer jargonlosen Sprache bereitet Weischenbergs Buch eindeutig mehr Vergnugen als die real existierende Fachprosa. So nimmt man Teil an einer Synthese grosser Stoffmassen, erfreut sich an detailversessenen, faktenintensiven Anmerkungen, dem Assoziationsreichtum geistiger Bezuge, der Kennerschaft in der Kontextualisierung, den wissenssoziologischen Tiefenbohrungen, aber auch dem bezeichnenden Klatsch, der sich in diversen Briefwechseln findet. ... Die Lekture vermittelt ... einen ganzen Kosmos von Ideen und Entwicklungen zu Max Weber und seiner Rezeption. ... Damit vermittelt das Buch auch die weitere sozialwissenschaftliche Fachgeschichte, die Jahrzehnte des Denkens und Streitens in einer souveranen Synthese nachzuvollziehen erlaubt. Wolfgang R. Langenbucher (in: H-Soz-u-Kult)" |
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