This instructive and entertaining social history of American newspapers shows that the very idea of impartial, objective news" was the social product of the democratization of political, economic, and social life in the nineteenth century. Professor Schudson analyzes the shifts in reportorial style over the years and explains why the belief among journalists and readers alike that newspapers must be objective still lives on.

For over a decade, William Lehr, Lorenzo Pupillo, and their colleagues in academia, industry, and policy have been on the electronic frontier, exploring the implications of the technologies that are revolutionizing communication and culture. In 2002, Cyber Policy and Economics in an Internet Age featured essays that focused on such emerging economic and policy-related issues of universal access, appropriate content, spectrum allocation, taxation, consumer protection, and regulation, with respect to the Internet. In this fully revised and updated edition, entitled Internet Policy and Economics: Challenges and Perspectives, the editors and contributors tackle the most current topics and issues, as the Internet continues to permeate all facets of society. New chapters cover dynamics in the developing world, the implications of e-commerce for fiscal policy, and the impact of peer-to-peer networks on music and the arts, as well as debates over intellectual property rights, privacy issues, and cybercrime. Applying insights from economics, political science, law, business, and communications, the book will serve as essential resource for researchers and students, policymakers and regulators, and industry analysts and practitioners.

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

China's entry into the World Trade Organization in 2001 ignited a race to capture new global media audiences. Hollywood moguls began courting Chinese investors to create entertainment on an international scale-from behemoth theme parks to blockbuster films. Hollywood Made in China examines these new collaborations, where the distinctions between Hollywood's "dream factory" and Xi Jinping's "Chinese Dream" of global influence become increasingly blurred. With insightful policy analysis, ethnographic research, and interviews with CEOs, directors, and film workers in Beijing, Shanghai, and Los Angeles, Aynne Kokas offers an unflinching look at China's new role in the global media industries. A window into the partnerships with Chinese corporations that now shape Hollywood, this book will captivate anyone who consumes commercial media in the twenty-first century.

Princess Diana, Jackie O, Grace Kelly-the star icon is the most talked about yet least understood persona. The object of adoration, fantasy, and cult obsession, the star icon is a celebrity, yet she is also something more: a dazzling figure at the center of a media pantomime that is at once voyeuristic and zealously guarded. With skill and humor, Daniel Herwitz pokes at the gears of the celebrity-making machine, recruiting a philosopher's interest in the media, an eye for society, and a love of popular culture to divine our yearning for these iconic figures and the role they play in our lives. Herwitz portrays the star icon as caught between transcendence and trauma. An effervescent being living on a distant, exalted planet, the star icon is also a melodramatic heroine desperate to escape her life and the ever-watchful eye of the media. The public buoys her up and then eagerly watches her fall, her collapse providing a satisfying conclusion to a story sensationally told-while leaving the public yearning for a rebirth. Herwitz locates this double life in the opposing tensions of film, television, religion, and consumer culture, offering fresh perspectives on these subjects while ingeniously mapping society's creation (and destruction) of these special aesthetic stars. Herwitz has a soft spot for popular culture yet remains deeply skeptical of public illusion. He worries that the media distances us from even minimal insight into those who are transfigured into star icons. It also blinds us to the shaping of our political present.

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formula Create top performing YouTube videos that drive website traffic, app installs and sales Understand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Recollecting Lotte Eisner provides the first in-depth examination of the remarkable transnational career of film journalist, archivist, and historian Lotte Eisner (1896-1983). From her early years as a film critic in interwar Berlin to her escape from prison in occupied France and from her role as chief curator at the Cinematheque francaise to that as the mythic "collective conscience" of New German Cinema, Eisner was a prolific writer and lecturer and a pivotal voice in early film and media studies. Situated at the juncture of feminist media historiography and disciplinary intellectual history, this groundbreaking book is based on extensive multilingual archival research and the excavation of a rich corpus of previously overlooked materials. Introducing samples of Eisner's writing in translation, this volume makes some of the most important contributions of a foundational scholar in the field of film studies accessible for the first time to an English-language readership.

Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.

Why are some civic associations better than others at getting--and keeping--people involved in activism? From MoveOn.org to the National Rifle Association, Health Care for America Now to the Sierra Club, membership-based civic associations constantly seek to engage people in civic and political action. What makes some more effective than others?
Using in-person observations, surveys, and field experiments, this book compares organizations with strong records of engaging people in health and environmental politics to those with weaker records. To build power, civic associations need quality and quantity (or depth and breadth) of activism. They need lots of people to take action and also a cadre of leaders to develop and execute that activity. Yet, models for how to develop activists and leaders are not necessarily transparent. This book provides these models to help associations build the power they want and support a healthy democracy. In particular, the book examines organizing, mobilizing, and lone wolf models of engagement and shows how highly active associations blend mobilizing and organizing to transform their members' motivations and capacities for involvement.
This is not a simple story about the power of offline versus online organizing. Instead, it is a story about how associations can blend both online and offline strategies to build their activist base. In this compelling book, Hahrie Han explains how civic associations can invest in their members and build the capacity they need to inspire action.

The performing arts include music, theater, and dance and reflect some of humankind's most basic activities. Even our Paleolithic forebears engaged in story-telling and music-making; bone flutes more than 35,000 years old have been found. That these instincts evolved into the works of Euripides and Shakespeare, Bach and Beethoven, is one of civilization's great achievements. Yet performing arts companies today, which present both classic and contemporary works for live audiences, face business challenges at least as great as any other industry. There are about 9,000 performing arts companies in America, generating about $14 billion in revenue according to the last economic census (2007).The industry is fragmented: 77% of the companies have revenues of less than $1 million, only 3% exceed $10 million, and the 20 largest companies account for only 20% of industry revenue. There are two distinct sectors that differ by genre, mission, and tax status: for-profit companies, accounting for $8 billion of industry revenue, and not-for-profits, accounting for $6 billion. This book will give lovers of the performing arts an understanding of the backstage realities that make live performances possible. Prospective board members, managers, and performers will be better equipped to take on the challenges their companies face. Business analysts and students will discover how well economic and managerial frameworks apply in this unique setting where culture and commerce converge.

A fascinating look at the United States' conflicted relationship with news and the media, through the lens of the newsreel When weekly newsreels launched in the early twentieth century, they offered the U.S. public the first weekly record of events that symbolized "indisputable evidence" of the news. In News Parade, Joseph Clark examines the history of the newsreel and how it changed the way Americans saw the world. He combines an examination of the newsreel's methods of production, distribution, and reception with an analysis of its representational strategies to understand the newsreel's place in the history of twentieth-century American culture and film history. Clark focuses on the sound newsreel of the 1930s and 1940s, arguing that it represents a crucial moment in the development of a spectacular society where media representations of reality became more fully integrated into commodity culture. Using several case studies, including the newsreel's coverage of Charles Lindbergh's transatlantic flight and the Sino-Japanese War, News Parade shows how news film transformed the relationship between its audience and current events, as well as the social and political consequences of these changes. It pays particular attention to how discourses of race and gender worked together with the rhetoric of speed, mobility, and authority to establish the power and privilege of newsreel spectatorship. In the age of fake news and the profound changes to journalism brought on by the internet, News Parade demonstrates how new technologies and media reshaped the American public's relationship with the news in the 1930s-a history that can help us to better understand the transformations happening today.

Mobile telephony has arrived on the scene.According to statistics of the International Telecommunications Union, in the mid-1990s, less than one person in 20 had a mobile telephone; as of 2003, this had risen to on p- son in five.In the mid-1990s, the GSM system was just being commerci- ized, there were serious coverage and interoperability issues that were not yet sorted out and handsets were only beginning to be something that did not require a car to transport them.In the mid-1990s, if a teen owned a mobile telephone it was likely an indicator of an over-pampered rich kid rather than today's sense that it is a more or less essential part of a teen's everyday identity kit. Hence, in less than a decade, this device has established itself tech- cally, commercially, socially and in the imagination of the people.It has changed the way we think about communication, coordination and safety and it has changed the way we behave in the public sphere. The mobile telephone has become an element in our sense of public and private space and in the development of our social and psychological personas.It has become an arena wherein the language is being played with, morphed and extended.Finally, it is reaching out into ever-new areas of commerce and interaction. All of this is, of course, interesting to social scientists.As brought out by Woolgar later, this is, in some ways, a type of experiment writ large that has engendered serious insight into the functioning of the social group and the individual in soc

Dieses Buch zeigt, wie sich in Kommunikationskampagnen medienubergreifend konsistente Botschaften formulieren, vermitteln und darstellen lassen. Dabei werden sowohl analoge als auch digitale Kampagnen berucksichtigt. Dominik Pietzcker durchleuchtet den Arbeitsprozess der Kampagnensteuerung und befahigt den Leser, selbst das Steuerrad der Kommunikation zu ubernehmen. Der Leser wird am Beispiel realer Kampagnen durch den kommunikativen Verlaufsprozess gefuhrt und erhalt einen schnellen, dabei durchaus vertiefenden Einblick in alle Facetten der Kampagnenfuhrung, sowohl von Seiten der Unternehmen und Organisationen als auch von Seiten der Agenturen. Das Buch richtet sich an Fuhrungskrafte und Mitarbeiter aus den Bereichen Marketing, Werbung und Public Relations in Agenturen und Unternehmen, aber auch an Dozierende und Studierende der Studienrichtungen Marketing, Kommunikation und BWL.

"Competitive Strategy for Media Firms" introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.
This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media. The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope. The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library.

Veteran agent Steve Stevens offers insight into breaking into TV, movies, etc-particularly in the LA market.

"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry." -Dr. Joe Foote, Arizona State University and Past President of the Association for Education in Journalism and Mass Communication "Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast." -Beth E. Barnes, University of Kentucky Broadcast News Producing is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, Broadcast News Producing goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet. This text lays the groundwork for good producing, giving the reader an insider's perspective on newsroom structure and the producer's role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast. The book also addresses critical issues that face today's producers, including ethics, newsroom leadership, staff management, resource management, newsroom relationships, and career planning. Key Features Combines the practical skills and techniques needed in today's broadcast news production with timely theoretical and ethical issues facing producers. Serves as a guide to running campus radio and television programs, complete with step-by-step instructions and examples on how to run a news program from start to finish. Reinforces teaching points through graphics, tables, charts, and photos. Gives readers an insider's view of broadcast production through question-and-answer interviews with current and former broadcast news producers. Focuses separate sections on producing news programs for television, radio, and the Internet; and on producing specialized broadcast news segments such as sports, weather, live reports, debates, roundtable discussions, and call-in shows. Broadcast News Producing is an ideal textbook for undergraduate journalism courses in broadcast news and mass communications. It is also recommended as a reference for secondary school and college newsrooms, where it can be used as a guide to running a campus news program.

"Digital technologies have given society an extraordinary cultural potential. If that potential is to be made real, we must reconcile it with the legitimate and important claims of copyright. In this beautifully written and careful work, Fisher, more completely than anyone else, maps the choices that we might make. He argues for a choice that would produce enormous social good. And while not everyone will agree with the conclusions he draws, no one who cares seriously about creators or culture can ignore the framework that he has set. There are choices that we as a society must make. And as Rawls did in political theory, or Milton Friedman did in economics, Fisher provides an understanding that will color policy analysis for the generations to come."--Lawrence Lessig, Stanford Law School
"The strength of this book is Fisher's willingness to step above the political fray to solve problems. He has produced one of the most important books in media studies and law in some years. It is refreshing, bold, and provocative. We need it badly." --Siva Vaidhyanathan, Director of Communication Studies, Department of Culture and Communication, New York University

Fernsehen ist in der Kombination aus Bildern, Tonen und Texten das wohl komplexeste Medium, was Journalisten zur Verfugung steht. Die sichere Beherrschung des Zusammenspiels der verschiedenen Darstellungsebenen und die Ubersetzung von Themen in konkrete miterlebbare Geschichten sind fur Fernsehjournalisten unerlassliche Voraussetzungen, um bei Zuschauern genau die Wirkungen zu erreichen, die sie beabsichtigen. Das dafur notwendige Handwerkszeug vermittelt dieses Buch. Einer grundlichen Einfuhrung in die Fernsehdramaturgie folgt die Auseinandersetzung mit den im Fernsehjournalismus zur Verfugung stehenden Genres und ihren jeweiligen handwerklichen Besonderheiten. Dieses dramaturgische Handwerkszeug wird in die konkreten Gestaltungsmittel von Bild, Ton, Musik, Text und Montage uberfuhrt und um vielfaltige Praxistipps erganzt. Journalismus furs Fernsehen ist ein Buch aus der Fernsehpraxis fur die Praxis mit zahlreichen praktischen Beispielen, Abbildungen und Checklisten. "