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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General

Making Media - Production, Practices, and Professions (Paperback, 0): Mark Deuze, Mirjam Prenger Making Media - Production, Practices, and Professions (Paperback, 0)
Mark Deuze, Mirjam Prenger
R950 Discovery Miles 9 500 Ships in 9 - 17 working days

Making Media uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully edited volume features 35 authoritative essays by 53 researchers from 14 countries across 6 continents, all of whom are at the cutting edge of media production studies. The book is particularly designed for use in coursework on media production, media work, media management, and media industries. Specific topics highlighted: the history of media industries and production studies; production studies as a field and a research method; changing business models, economics, and management; global concentration and convergence of media industries and professions; the rise and role of startups and entrepreneurship; freelancing in the digital age; the role of creativity and innovation; the emotional quality of media work; diversity and inequality in the media industries. Open Uva Course: the University of Amsterdam has a open course around the book. The course offers a review of the key readings and debates in media production studies. Course slides 2020 Take a look at the Making Media Facebook page here. Take a look at the Table of Contents and Introduction here.

The Commercial Appropriation of Fame - A Cultural Analysis of the Right of Publicity and Passing Off (Paperback): David Tan The Commercial Appropriation of Fame - A Cultural Analysis of the Right of Publicity and Passing Off (Paperback)
David Tan
R981 Discovery Miles 9 810 Ships in 10 - 15 working days

Celebrities can sell anything from cars to clothing, and we are constantly fascinated by their influence over our lifestyle choices. This book makes an important contribution to legal scholarship about the laws governing the commercial appropriation of fame. Exploring the right of publicity in the US and the passing off action in the UK and Australia, David Tan demonstrates how an appreciation of the production, circulation and consumption of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the celebrity personality. Using contemporary examples such as social media and appropriation art, Tan shows how present challenges for the law may be addressed using this cultural framework. This book will be of interest to intellectual property law academics, judges, practitioners and students in the US and common law jurisdictions, as well as those in the field of cultural studies.

The Information Superhighway and Private Households - Case Studies of Business Impacts (Paperback, Softcover reprint of the... The Information Superhighway and Private Households - Case Studies of Business Impacts (Paperback, Softcover reprint of the original 1st ed. 1996)
Walter Brenner, Lutz Kolbe
R1,448 Discovery Miles 14 480 Ships in 18 - 22 working days

Wolfgang Glatthaar International Business Machines (IBM), Gennany The rapid developments in infonnation technology (IT) will continue through the coming years. New application areas will be added. Whereas the use of infonnation technology in the past decade has been concentrated primarily on business and public administration, in future the suppliers of infonnation technology will develop an increasing number of applications for the private household (see fig. 1). Traditional perspective: New perspective: 'IT-solutions for the "IT-solutions for the company' private household" ~ . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ \ \ \ \ Fig. 1. New perspective on information technology This development has already generated considerable market dynamics. Latest forecasts for the USA suggest that by 1996 at the latest the private household will present greater sales potential for home computers than business and public administration. VI Preface Up to now the use of infonnation technology in the private household has not been regarded as highly significant by either business or science, even though PCs have become widespread in the private sphere. In the ESPRIT framework there have been individual projects dealing with home networks, and in a number of Asian and European countries, as well as America, experiments with interactive television are taking place. Internet and commercial online services are experiencing rapid growth. This application area for infonnation technology in the private household, which is generating increasing business attention, must also be the subject of appropriate research activities.

Women, Inequality and Media Work (Paperback): Anne O'Brien Women, Inequality and Media Work (Paperback)
Anne O'Brien
R1,257 Discovery Miles 12 570 Ships in 10 - 15 working days

Women, Inequality and Media Work investigates how women experience gender inequality in film and television production industries. Examining women's place in the production of media is vital to understanding the broader and related question of how women are (mis)represented in media content. This book goes behind the camera to explore the world of women working in media industries and unpacks the systemic gender inequality that they experience at work. It argues that women internalize their experience of gender inequality by adopting various beliefs: whether it is that gender does not matter in the workplace; that the workplace is now post-feminist; or by adopting a sense of self as liminal, neither fully included nor excluded from the industry. Drawing on detailed academic research and empirical investigation, Women, Inequality and Media Work is an important and timely book for students, researchers and those working in media industries.

Culture is Bad for You - Inequality in the Cultural and Creative Industries (Paperback): Orian Brook, Dave O'Brien, Mark... Culture is Bad for You - Inequality in the Cultural and Creative Industries (Paperback)
Orian Brook, Dave O'Brien, Mark Taylor
R385 Discovery Miles 3 850 Ships in 10 - 15 working days

Culture will keep you fit and healthy. Culture will bring communities together. Culture will improve your education. This is the message from governments and arts organisations across the country; however, this book explains why we need to be cautious about culture. Offering a powerful call to transform the cultural and creative industries, Culture is bad for you examines the intersections between race, class, and gender in the mechanisms of exclusion in cultural occupations. Exclusion from culture begins at an early age, the authors argue, and despite claims by cultural institutions and businesses to hire talented and hardworking individuals, women, people of colour, and those from working class backgrounds are systematically disbarred. While the inequalities that characterise both workforce and audience remain unaddressed, the positive contribution culture makes to society can never be fully realised. -- .

Advanced Computing and Communication Technologies - Proceedings of the 11th ICACCT 2018 (Paperback, 1st ed. 2019): Jyotsna... Advanced Computing and Communication Technologies - Proceedings of the 11th ICACCT 2018 (Paperback, 1st ed. 2019)
Jyotsna Kumar Mandal, Dhananjay Bhattacharyya, Nitin Auluck
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

The book includes papers on a wide range of emerging research topics spanning theory, systems and applications of computing and communication technologies viz. Nonlinear Dynamics in Cryptography, Discrete domain Swarm Robotics, Machine Learning, Facility Layout Problem, Crowdfunding Projects, Deep Learning, MHD Nanofluid Flow, Medical Diagnostics, Human Computer Interface, Social Networking, System Performance, Wireless Sensor Networks, Cognitive Radio Networks, Antenna Design etc.; presented at the 11th International Conference on Advanced Computing and Communications Technologies (11th ICACCT 2018) held on 17-18 February, 2018 at Asia Pacific Institute of Information Technology, Panipat, India.

Digital Value Migration in Media, ICT and Cultural Industries - From Business and Economic Models/Strategies to Networked... Digital Value Migration in Media, ICT and Cultural Industries - From Business and Economic Models/Strategies to Networked Ecosystems (Hardcover)
Zvezdan Vukanovic, Mike Friedrichsen, Milivoje Pavlovic
R4,486 Discovery Miles 44 860 Ships in 10 - 15 working days

Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal and from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry, including new technologies, multi-platform distributions and advertising models. This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect both the internal and the external environments of media companies and industries, as well as prosumers' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the U.S. and Europe in the fields of digital convergence, broadband, media and information communication technology (ICT) business and technology, the book helps academics, researchers, media policymakers and corporate executives better understand today's undulating media and ICT markets. Specifically, it illuminates where they have come from, what is at stake and what forces drive and constrain them in global hypercompetitive markets. Ultimately, it aims relatedly to facilitate high academic, business and professional standards. This text will be of key interest to scholars, students and business and industry practitioners in digital media, media management, international business, media economics and media policy and, more broadly, to those in the cultural industries, strategic management, business studies and marketing.

Relaunching Videotex (Hardcover): Harry Bouwman, Mads Christoffersen Relaunching Videotex (Hardcover)
Harry Bouwman, Mads Christoffersen
R2,413 Discovery Miles 24 130 Ships in 18 - 22 working days

This book presents case studies of the development of videotex in the UK, France, Germany, Italy, the Netherlands, Austria, Switzerland, Belgium, Denmark, Spain, Sweden, Ireland and the United States. These studies offer an excellent overview of the many factors which might influence the outcome of complex innovation and implementation processes. Videotex is an interlocked innovation comprising not only innovations in the infrastructure (networks, hard- and software) but also an innovation in the supply of services and the user demand. If only one of these elements is absent the entire chain breaks down and the innovation process is hampered. In Europe two different implementation strategies can be distinguished: the Prestel and the Teletel scenarios. Until now, only Teletel has proved successful and only in one country: France. Given this state of affairs the following question is raised - will the relaunch of videotex succeed in countries where the initial Prestel strategy failed? Or will an open market approach, as followed in the United States, present a more direct route to the successful relaunch of videotex in the 1990's. This collection presents a coherent up-to-date survey and analysis of videotex systems operating throughout Europe. It analyses the use, success, limitations and future of videotex systems and related technologies. The collection will be of interest to computer, information and communication scientists, especially those who work in telecommunication and information management. It also offers case study of information technology policy analysis and as such should be of interest to social and political scientists specialising in technological policy.

If You Lived Here, I'd Know Your Name - News from Small-Town Alaska (Paperback, 1st pbk. ed): Heather Lende If You Lived Here, I'd Know Your Name - News from Small-Town Alaska (Paperback, 1st pbk. ed)
Heather Lende
R442 R416 Discovery Miles 4 160 Save R26 (6%) Ships in 18 - 22 working days

Tiny Haines, Alaska, is ninety miles north of Juneau, accessible mainly by water or air and only when the weather is good. There's no traffic light and no mail delivery; people can vanish without a trace and funerals are a community affair. Heather Lende posts both the obituaries and the social column for her local newspaper. If anyone knows the going-on in this close-knit town from births to weddings to funerals she does.
Whether contemplating the mysterious death of eccentric Speedy Joe, who wore nothing but a red union suit and a hat he never took off, not even for a haircut; researching the details of a one-legged lady gold miner's adventurous life; worrying about her son's first goat-hunting expedition; observing the awe-inspiring Chilkat Bald Eagle Festival; or ice skating in the shadow of glacier-studded mountains, Lende's warmhearted style brings us inside her small-town life. We meet her husband, Chip, who owns the local lumber yard; their five children; and a colorful assortment of quirky friends and neighbors, including aging hippies, salty fishermen, native Tlingit Indians, and volunteer undertakers as well as the moose, eagles, sea lions, and bears with whom they share this wild and perilous land.
Like Bailey White's tales of Southern life or Garrison Keillor's reports from the Midwest, NPR commentator Heather Lende's take on her offbeat Alaskan hometown celebrates life in a dangerous and breathtakingly beautiful place."

Health Translation and Media Communication - A Corpus Study of the Media Communication of Translated Health Knowledge... Health Translation and Media Communication - A Corpus Study of the Media Communication of Translated Health Knowledge (Paperback)
Meng Ji
R800 Discovery Miles 8 000 Ships in 10 - 15 working days

Cross-sectoral interaction and cooperation in the communication of nutritional health risks represents a strategic research area among national governments and international health authorities. The key research question this book addresses is whether and how different industrial sectors interact with each other in the communication and industrial utilisation of health research findings. Through the introduction and exploration of large-scale industry news and digital media resources, this book systematically analyses a range of digital news genres and identifies new and growing trends of inter-sectoral interaction around the communication of nutritional health in the Chinese language at both international and national levels. This book argues that cross-sectoral interaction can be explored to identify areas that require policy intervention to increase the efficiency and effectiveness of current health communication and promotion. Inter-sectoral interaction can also provide incentives to develop new social programmes and business models to innovate and transform traditional industrial sectors.

Cultural Economy and Television in Jamaica and Ghana - #decolonization2point0 (Hardcover, 1st ed. 2020): Deborah Hickling Gordon Cultural Economy and Television in Jamaica and Ghana - #decolonization2point0 (Hardcover, 1st ed. 2020)
Deborah Hickling Gordon
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

This book proposes contemporary decolonization as an approach to developing cultural economies in the Global South. It presents the account of the transformation of television in Jamaica and Ghana to audiovisual subsectors; from cultural institutions to cultural industries and then subsectors of emerging cultural economies as representative case studies. 'Glocal' changes are presented within five organizing phenomena: philosophical, ideological, and economic change, and their impact on governance and the operational transformation of the television sectors of Jamaica and Ghana. This book represents the first critical examination and comparison of cultural and creative industries (CCI) and economy concepts in the Caribbean and Africa. It is an original contribution to the development of strategies that influence processes, structures, and policies related to the cultural economy concept and those required to improve television industries. This process of describing culturally specific characteristics of CCI is designed to be applicable to the CCI of developing countries including those in Africa and the Caribbean, where interpretations and implementation suited for advanced industrial nations have been insufficiently questioned and challenged.

Employee Engagement in Media Management - Creativeness and Organizational Development (Paperback, Softcover reprint of the... Employee Engagement in Media Management - Creativeness and Organizational Development (Paperback, Softcover reprint of the original 1st ed. 2015)
Stavros Georgiades
R1,709 Discovery Miles 17 090 Ships in 18 - 22 working days

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee involvement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees and highlights how this involvement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Our House - Visual and Active Consulting (Hardcover, 2nd edition): Antony Williams Our House - Visual and Active Consulting (Hardcover, 2nd edition)
Antony Williams
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

For consultants, facilitators or OD specialists, a house's familiar image will help their clients see, think and feel their ways solving their business issues. No need for dry and hard-to-remember management schemas. The striking visual and active methods shown here deeply engage clients - they get it right away. The House and its 'Rooms' make sense to them, and they willingly start working with you. The Our House model has many of these 'Rooms' where complex business issues are sorted into one area at a time. The focus, the mood and the process vary with each Room, and the author reveals an entirely original consulting process each time. Disciplined creativity begins: loosening the grip of the past in the Attic; testing business foundations in the Cellar; preparing a meal the customer would love in the Kitchen; suppliers, maintenance and low-hanging fruit in the Garden; the team's dirty washing in the Laundry; elimination and waste goes into the Toilet; frank talk and vision alignment take place at the Dining Table; big systems perspectives can be seen from the Balcony; analysis in the Study; conversation and connection in the Living Room. The simplicity of the images of a House and its Rooms belies their frugality and their strength. In each Room, your clients are put through something demanding yet liberating. They see things differently and they see different things. Our House shows you how to succeed with simple action methods that are enlightening and strong.

The Agglomeration of the Animation Industry in East Asia (Paperback, Softcover reprint of the original 1st ed. 2014): Kenta... The Agglomeration of the Animation Industry in East Asia (Paperback, Softcover reprint of the original 1st ed. 2014)
Kenta Yamamoto
R3,039 Discovery Miles 30 390 Ships in 18 - 22 working days

This book will be of interest to scholars and students of Asian studies, cultural industries, economic geography, and related areas of study. It discusses the results of a microscopic survey focusing on topics such as how animation studios form business relationships and how workers gain skills in the industry. The methodology was based on traditional Japanese economic geographical methods. The study also examines macroscopic issues such as why industrial agglomerations are formed in metropolises, why metropolises develop mutual networks, and how a type of cultural product is created in the metropolises. The methodology uses case studies of the animation industries in Japan, South Korea, and China. The detailed analysis covers the process of the industry’s agglomeration within the East Asian metropolises of Tokyo, Seoul, and Shanghai as well as the division of labor among them. In addition, the transaction relationships among animation studios are examined, together with the promotion of the industry in the peripheral region of Okinawa, Japan. Differences in work styles and output among these cities are also examined. The research presented in this book contributes to understanding the spatial structure and reality of creativity in an innovative industry, particularly the East Asian content industry.

The Internet and Democracy in Global Perspective - Voters, Candidates, Parties, and Social Movements (Paperback, Softcover... The Internet and Democracy in Global Perspective - Voters, Candidates, Parties, and Social Movements (Paperback, Softcover reprint of the original 1st ed. 2014)
Bernard Grofman, Alexander H. Trechsel, Mark Franklin
R1,783 Discovery Miles 17 830 Ships in 18 - 22 working days

This volume provides an important update to our current understanding of politics and the internet in a variety of new contexts, both geographically and institutionally. The subject of e-democracy has morphed over the years from speculative and optimistic accounts of a future heightened direct citizen involvement in political decision-making and an increasingly withered state apparatus, to more prosaic investigations of party and governmental website content and micro level analyses of voters’ online activities. Rather than levelling the communications and participation playing field, most studies concluded that existing patterns of bias and power distribution were being repeated online, with the one exception of a genuine change in the potential for protest and e-activism. Across all of these accounts, the question remains whether the internet is a levelling communication tool that elevates the profile of marginalised players in the political system, or whether it is a medium that simply reinforces existing power and participatory biases. While employing case studies from various global perspectives, this book investigates the role of digital media and competitive advantage, campaigns and the effect of social media, online communication as way of fomenting nonviolent revolutions and the undeniable and important role of the internet on democracy around the world.

Media Convergence Handbook - Vol. 1 - Journalism, Broadcasting, and Social Media Aspects of Convergence (Paperback, Softcover... Media Convergence Handbook - Vol. 1 - Journalism, Broadcasting, and Social Media Aspects of Convergence (Paperback, Softcover reprint of the original 1st ed. 2016)
Artur Lugmayr, Cinzia Dal Zotto
R3,768 Discovery Miles 37 680 Ships in 18 - 22 working days

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Social Multimedia Signals - A Signal Processing Approach to Social Network Phenomena (Paperback, Softcover reprint of the... Social Multimedia Signals - A Signal Processing Approach to Social Network Phenomena (Paperback, Softcover reprint of the original 1st ed. 2015)
Suman Deb Roy, Wenjun Zeng
R3,102 Discovery Miles 31 020 Ships in 18 - 22 working days

This book provides a comprehensive coverage of the state-of-the-art in understanding media popularity and trends in online social networks through social multimedia signals. With insights from the study of popularity and sharing patterns of online media, trend spread in social media, social network analysis for multimedia and visualizing diffusion of media in online social networks. In particular, the book will address the following important issues: Understanding social network phenomena from a signal processing point of view; The existence and popularity of multimedia as shared and social media, how content or origin of sharing activity can affect its spread and popularity; The network-signal duality principle, i.e., how the signal tells us key properties of information diffusion in networks; The social signal penetration hypothesis, i.e., how the popularity of media in one domain can affect the popularity of media in another. The book will help researchers, developers and business (advertising/marketing) individuals to comprehend the potential in exploring social multimedia signals collected from social network data quantitatively from a signal processing perspective.

Start Your Own Information Marketing Business - Your Step-By-Step Guide to Success (Paperback, Second Edition): Robert Skrob Start Your Own Information Marketing Business - Your Step-By-Step Guide to Success (Paperback, Second Edition)
Robert Skrob
R384 Discovery Miles 3 840 Ships in 10 - 15 working days

Breaking down the information marketing world from A to Z, the undisputed info marketing expert offers professional strategies to set up a successful information marketing business. These businesses are easy to start, can be run from home, don't require any employees, need little cash outlay, can be run part-time, and can produce millions of dollars a year. Readers learn everything they need to jump into this lucrative field, creating an entirely new business that gives them added income or replaces their current salary entirely.

Communication, Digital Media, and Popular Culture in Korea - Contemporary Research and Future Prospects (Hardcover): Dal Yong... Communication, Digital Media, and Popular Culture in Korea - Contemporary Research and Future Prospects (Hardcover)
Dal Yong Jin, Nojin Kwak; Foreword by Peng Hwa Ang; Afterword by Eyun- Jung Ki, Seungahn Nah; Contributions by …
R4,639 Discovery Miles 46 390 Ships in 18 - 22 working days

In recent decades, Korean communication and media have substantially grown to become some of the most significant segments of Korean society. Since the early 1990s, Korea has experienced several distinctive changes in its politics, economy, and technology, which are directly related to the development of local media and culture. Korea has greatly developed several cutting-edge technologies, such as smartphones, video games, and mobile instant messengers to become the most networked society throughout the world. As the Korean Wave exemplifies, the once small and peripheral Korea has also created several unique local popular cultures, including television programs, movies, and popular music, known as K-pop, and these products have penetrated many parts of the world. As Korean media and popular culture have rapidly grown, the number of media scholars and topics covering these areas in academic discourses has increased. These scholars' interests have expanded from traditional media, such as Korean journalism and cinema, to several new cutting-edge areas, like digital technologies, health communication, and LGBT-related issues. In celebrating the Korean American Communication Association's fortieth anniversary in 2018, this book documents and historicizes the growth of growing scholarship in the realm of Korean media and communication.

Shrill (Paperback): Lindy West Shrill (Paperback)
Lindy West
R363 R339 Discovery Miles 3 390 Save R24 (7%) Ships in 18 - 22 working days

'Women are told, from birth, that it's our job to be small: physically small, small in our presence, and small in our impact on the world. We're supposed to spend our lives passive, quiet and hungry. I want to obliterate that expectation...'

Guardian columnist Lindy West wasn't always loud. It's difficult to believe she was once a nerdy, overweight teen who wanted nothing more than to be invisible. Fortunately for women everywhere, along the road she found her voice - and how she found it! That cripplingly shy girl who refused to make a sound, somehow grew up to be one of the loudest, shrillest, most fearless feminazis on the internet, making a living standing up for what's right instead of what's cool.

In Shrill, Lindy recounts how she went from being the butt of people's jokes, to telling her own brand of jokes - ones that carry with them with a serious message and aren't at someone else's expense. She reveals the obstacles and stereotyping she's had to overcome to make herself heard, in a society that doesn't think women (especially fat women and feminists) are or can be funny.

She also tackles some of the most burning issues of popular culture today, taking a frank and provocative look at racism, oppression, fat-shaming, twitter-trolling and even rape culture, unpicking the bullshit and calling out unpalatable truths with conviction, intelligence and a large dose of her trademark black humour.

'Lindy West is an essential (and hilarious) voice for women. Her talent and bravery have made the Internet a place I actually want to be.' Lena Dunham

Handbook of Media Management and Economics (Hardcover, 2nd edition): Jaemin Jung, Alan Albarran, Bozena Mierzejewska Handbook of Media Management and Economics (Hardcover, 2nd edition)
Jaemin Jung, Alan Albarran, Bozena Mierzejewska
R7,070 Discovery Miles 70 700 Ships in 10 - 15 working days

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

The Network - The Battle for the Airwaves and the Birth of the Communications Age (Paperback): Scott Woolley The Network - The Battle for the Airwaves and the Birth of the Communications Age (Paperback)
Scott Woolley
R420 Discovery Miles 4 200 Ships in 18 - 22 working days
Media Engagement (Paperback): Annette Hill, Peter Dahlgren Media Engagement (Paperback)
Annette Hill, Peter Dahlgren
R948 Discovery Miles 9 480 Ships in 9 - 17 working days

- A concise and engaging textbook for students offering an original perspective on a concept that is a site of much industry and scholarly debate. - Combining work on both political media and entertainment, with an emphasis on social media, this is ideal for a range of undergraduate courses, particularly those exploring media audiences, media industries, social media and society and political engagement. - Each chapter includes a brief introduction, a conclusion with key points, sub headings, and a broad range of international case studies that show how the points of the chapter can work in practice for media engagement analysis.

Cyber War versus Cyber Realities - Cyber Conflict in the International System (Hardcover): Brandon Valeriano, Ryan C Maness Cyber War versus Cyber Realities - Cyber Conflict in the International System (Hardcover)
Brandon Valeriano, Ryan C Maness
R1,079 Discovery Miles 10 790 Ships in 10 - 15 working days

In 2011, the United States government declared a cyber attack as equal to an act of war, punishable with conventional military means. Cyber operations, cyber crime, and other forms of cyber activities directed by one state against another are now considered part of the normal relations range of combat and conflict, and the rising fear of cyber conflict has brought about a reorientation of military affairs. What is the reality of this threat? Is it actual or inflated, fear or fact-based? Taking a bold stand against the mainstream wisdom, Valeriano and Maness argue that there is very little evidence that cyber war is, or is likely to become, a serious threat. Their claim is empirically grounded, involving a careful analysis of cyber incidents and disputes experienced by international states since 2001, and an examination of the processes leading to cyber conflict. As the authors convincingly show, cyber incidents are a little-used tactic, with low-level intensity and few to no long-term effects. As well, cyber incidents are motivated by the same dynamics that prompt regional conflicts. Based on this evidence, Valeriano and Maness lay out a set of policy recommendations for proper defense against cyber threats that is built on restraint and regionalism.

Managing Electronic Media - Making, Moving and Marketing Digital Content (Paperback): Joan Van Tassel Managing Electronic Media - Making, Moving and Marketing Digital Content (Paperback)
Joan Van Tassel
R2,030 Discovery Miles 20 300 Ships in 10 - 15 working days

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.

Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.

Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.

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