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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General

Media Policy and Music Activity (Hardcover): Krister Malm, Roger Wallis Media Policy and Music Activity (Hardcover)
Krister Malm, Roger Wallis
R4,503 Discovery Miles 45 030 Ships in 10 - 15 working days

How do people make music? What is the relationship between live music and the music we hear in music videos? How has the digital revolution affected music-making in industrialized and developing nations?
"Media Policy and Music Activity" explores the relationships between policies governing the output of the music media and music activity in society. Investigating musical activity in six smaller nations -- Jamaica, Trinidad, Kenya, Tanzania, Sweden, and Wales -- Wallis and Malm include interviews with a wide range of musicians, policy-makers, and media and music industry employees. They discover that, all too often, media policies designed to encourage local industries fail due to non-implementation.
Combining case study material with a broad theoretical framework, "Media Policy and Music Activity" provides a unique introduction to media policy and its relation to cultural production. It will be of interest not only to students and researchers, but to policymakers, media practitioners, and anyone interested in the role music plays in our everyday lives.

On the Evolution of Media - Understanding Media Change (Hardcover): Carlos A Scolari On the Evolution of Media - Understanding Media Change (Hardcover)
Carlos A Scolari
R4,489 Discovery Miles 44 890 Ships in 10 - 15 working days

This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change. Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered conception of media evolution. If media evolution is a network, what are the relationships between "media species" like? What happens when a new media emerges into the media ecology? How do new media influence the old ones? Can media become extinct? How do media adapt when the social and economic context changes? How can media evolution be analysed? What kinds of quantitative and qualitative techniques can be applied in media evolution research? By presenting an innovative research approach and theoretical framework to media studies, this book will be of keen interest to scholars and graduate students of new media, media history and theory, philosophy of technology, mass communication, and organisational studies.

The Routledge Companion to Media and Class (Paperback): Erika Polson, Radhika Gajjala, Lynn Schofield Clark The Routledge Companion to Media and Class (Paperback)
Erika Polson, Radhika Gajjala, Lynn Schofield Clark
R1,413 Discovery Miles 14 130 Ships in 9 - 17 working days

This companion brings together scholars working at the intersection of media and class, with a focus on how understandings of class are changing in contemporary global media contexts. From the memes of and about working-class supporters of billionaire "populists", to well-publicized and critiqued philanthropic efforts to bring communication technologies into developing country contexts, to the behind-the-scenes work of migrant tech workers, class is undergoing change both in and through media. Diverse and thoughtfully curated contributions unpack how media industries, digital technologies, everyday media practices-and media studies itself-feed into and comment upon broader, interdisciplinary discussions. They cover a wide range of topics, such as economic inequality, workplace stratification, the sharing economy, democracy and journalism, globalization, and mobility/migration. Outward-looking, intersectional, and highly contemporary, The Routledge Companion to Media and Class is a must-read for students and researchers interested in the intersections between media, class, sociology, technology, and a changing world.

Advances in Telematics, Volume 3 - Emerging Information Technologies (Hardcover): Janice Hanson Advances in Telematics, Volume 3 - Emerging Information Technologies (Hardcover)
Janice Hanson
R2,805 R2,539 Discovery Miles 25 390 Save R266 (9%) Ships in 10 - 15 working days
Media Blight and the Dehumanizing of America (Hardcover, New): William K. Shrader Media Blight and the Dehumanizing of America (Hardcover, New)
William K. Shrader
R2,800 R2,534 Discovery Miles 25 340 Save R266 (9%) Ships in 10 - 15 working days

This impassioned critique of contemporary mass culture argues that the media, particularly television as the spearhead of electronic communications technology, contributes to the pervasive demoralization of the American public. By stimulating the public with an endless stream of enticing, essentially unattainable illusions, the media produce what William K. Shrader calls the experiential bind, a phenomenon rooted in the incongruity between the two juxtaposed realms of vicarious and firsthand experience. The internalized bind causes a chronically irritated self-ideal discrepancy, producing morbid guilt. This condition is familiar to mental health specialists, and is frequently invoked to explain the erratic and socially destructive behavior patterns of the mentally ill.

Following a brief introduction, Chapter 1 describes the experiential bind and the media's imagery of unreality. This imagery is analyzed from two essential aspects: (1) the imagery of fantasy, which predominates in prime time network entertainment programming on television and in the majority of Hollywood movies; and (2) the imagery of doom, which predominates on television news programs shown in large cities across America every evening of the week. Chapter 2 is an elaboration of psychodynamic considerations, specifically, how both aspects of unreality affect such human characteristics as self-esteem, feelings of inadequacy, guilt, and narcissism. Chapter 3 continues with societal reverberations, including loss of community involvement and rampant consumerism. Chapter 4 turns to rehabilitation and prevention, drawing on Shrader's experience as a clinical psychologist and therapist-counselor. Chapter 5 is concerned with the emergence of a technological society and its contribution to materialism in America. The final chapter presents concluding thoughts, involving especially the author's theme that hedonistic materialism is America's Achilles Heel. Media Blight and the Dehumanizing of America is suitable for the general reader, and will be particularly useful to scholars of social/behavioral and clinical psychology, and mass communications.

Chinese Creator Economies - Labor and Bilateral Creative Workers (Hardcover): Jian Lin Chinese Creator Economies - Labor and Bilateral Creative Workers (Hardcover)
Jian Lin
R2,511 Discovery Miles 25 110 Ships in 18 - 22 working days

The paradoxical relationship between Chinese creative workers and the state Chinese Creator Economies dives into the paradoxical lives lived by creative professionals in emerging economies across China. Jian Lin contextualizes the socioeconomic conditions in which cultural production takes place and pushes back against the dominant understanding of Chinese media as a centralized, state-controlled apparatus by looking at how individual creative workers grapple with governance and precarity in the Chinese cultural industries and develop their bilateral subjectivities within the politico-economic system of Chinese media. Drawing on intensive empirical research conducted on creative labor practices across television, journalism, design, and social media, Chinese Creative Economies looks at both Chinese and foreign-born content creators, exploring the tensions between Beijing’s limits on individual creativity, and its aspirations to become a global hub for cultural production. Lin maintains that it is the production of bilateral creatives that generates and maintains hope for the future of those who live and work within the cultural economies of China.

m-Profits - Making Money from 3G Services (Hardcover): TT Ahonen m-Profits - Making Money from 3G Services (Hardcover)
TT Ahonen
R2,707 Discovery Miles 27 070 Ships in 18 - 22 working days

The money side of mobile services .....

If you need to know all about the business aspects of new wireless services in 3G/UMTS then this is the book for you! It illustrates the revenues, profits and revenue-sharing involved in topics such as m-Commerce, multimedia messaging, mobile advertising, m-Banking, telematics, location based services, B2B, B2C and B2E business services, CRM and ERP business systems, music, gaming, information, entertainment, etc.

m-Profits explains new mobile service phenomena such as micropayments and reachability. With comparisons to the PC and PDA world, m-Profits covers 2G, 2.5G, 3G and 4G cellular, and technologies such as W-LAN (WiFi) and Bluetooth. This volume contrasts the business impacts to network operators, MVNOs, portals, service providers, application developers, content providers and equipment vendors and includes marketing, tariffing and competitiveness.

m-Profits discusses which revenues can be generated, profitably, and how they can be shared and analyses new service propositions, new value systems, new partnerships and new competitive forces that ultimately meet in the 3G environment. This authoritative resource takes the reader on a journey into the near future where a mobile services industry, which started only in 1998, is to reach a Trillion dollars in annual revenues worldwide by 2010.

  • Discusses the money angle to over 170 new services

  • Reviews 50 real services from around the world validating concepts in the book

  • Introduces the 5 M's of how to create value in mobile services

  • Explains the Money Migration theory on the evolution of telecoms economics

  • Presents the Hockey Sticks theory of how revenues and costs relate in 3G

  • Includes over 10 analogies from other industries to help explain new concepts

  • Contains over 25 context-specific hints to out fox the competition
Written for the non-technical reader, with a solid business focus m-Profits reveals why the mobile services opportunity is viable even when the current fixed internet business is suffering. If you are a carrier/operator, application developer, MVNO, content provider, banker, regulator, consultant or educator, and looking to cash in on this Trillion Dollar industry: you must read this book!………..
Transcendent Parenting - Raising Children in the Digital Age (Hardcover): Sun Sun Lim Transcendent Parenting - Raising Children in the Digital Age (Hardcover)
Sun Sun Lim
R2,685 Discovery Miles 26 850 Ships in 10 - 15 working days

Whether members of the family are headed to school or work, smartphones accompany family members throughout the day. The growing sophistication of mobile communication has unleashed a proliferation of apps, channels, and platforms that link parents to their children and the key institutions in their lives. While parents may feel empowered by their ability to provide their children assistance with a click on their smartphone, they may also feel pressured and overwhelmed by this need to always be on call for their children. This book focuses on the phenomenon of transcendent parenting, where parents actively use technology to go beyond traditional, physical practices of parenting. In drawing on the experiences of intensely digitally-connected families in Singapore to tell a global story, Sun Sun Lim argues how transcendent parenting can embody and convey, intentionally or not, the parenting priorities in these households. Chapters outline how parents exploit mobile connectivity to transcend the physical distance between themselves and their children, the online and offline social interaction environments, and the timelessness of seemingly ceaseless parenting. Transcendent Parenting further explores how mobile communication allows parents to be more involved than ever in their children's lives, leaving readers to question whether or not parents have become too involved as a result. With its clear discussions of the effects of transcendent parenting on parents' wellbeing and children's personal development, Transcendent Parenting will appeal to a broad audience of readers, from scholars, educators and policy makers to parents and young people across the globe.

Revenue Management with Flexible Products - Models and Methods for the Broadcasting Industry (Paperback, 2007 ed.): Michael... Revenue Management with Flexible Products - Models and Methods for the Broadcasting Industry (Paperback, 2007 ed.)
Michael Muller-Bungart
R2,689 Discovery Miles 26 890 Ships in 18 - 22 working days

Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. "Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider. This book is among the first to analyze RM problems with flexible products and RM in broadcasting companies. The implications of flexibility are explicitly taken into account in the models and methods presented. As an aside, the book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies. This book will be of great value for researchers, managers and students interested in RM with flexible products in general and broadcasting companies in particular.

Marketing the Arts - Breaking Boundaries (Paperback, 2nd edition): Finola Kerrigan, Chloe Preece Marketing the Arts - Breaking Boundaries (Paperback, 2nd edition)
Finola Kerrigan, Chloe Preece
R1,506 Discovery Miles 15 060 Ships in 9 - 17 working days

The book has high potential for course adoption globally in the areas of creative arts marketing, arts management, creative industries, and marketing; Fully updated to include international case studies from throughout the world, including emerging markets, as well as tools for practical application; Offers an alternative or complimentary approach to the existing textbooks which have a more mainstream marketing management perspective; Includes contributions from leading academics in the field of arts marketing

From Printing to Streaming - Cultural Production under Capitalism (Hardcover): Michael Chanan From Printing to Streaming - Cultural Production under Capitalism (Hardcover)
Michael Chanan
R2,484 Discovery Miles 24 840 Ships in 18 - 22 working days

For mainstream economics, cultural production raises no special questions: creative expression is to be harvested for wealth creation like any other form of labour. As Karl Marx saw it, however, capital is hostile to the arts because it cannot fully control the process of creativity. But while he saw the arts as marginal to capital accumulation, that was before the birth of the mass media. Engaging with the major issues in Marxist theory around art and capitalism, From Printing to Streaming traces how the logic of cultural capitalism evolved from the print age to digital times, tracking the development of printing, photography, sound recording, newsprint, advertising, film and broadcasting, exploring the peculiarities of each as commodities, and their recent transformation by digital technology, where everything melts into computer code. Showing how these developments have had profound implications for both cultural creation and consumption, Chanan offers a radical and comprehensive analysis of the commodification of artistic creation and the struggle to realise its potential in the digital age.

Value-Oriented Media Management - Decision Making Between Profit and Responsibility (Hardcover, 1st ed. 2017): Klaus-Dieter... Value-Oriented Media Management - Decision Making Between Profit and Responsibility (Hardcover, 1st ed. 2017)
Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon
R3,348 Discovery Miles 33 480 Ships in 18 - 22 working days

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

Springlake Amusement Park (Hardcover): Douglas Loudenback Springlake Amusement Park (Hardcover)
Douglas Loudenback
R719 R638 Discovery Miles 6 380 Save R81 (11%) Ships in 18 - 22 working days
Bertelsmann - A Transnational Media Service Giant (Hardcover): Mandy Troeger, Joerg Becker Bertelsmann - A Transnational Media Service Giant (Hardcover)
Mandy Troeger, Joerg Becker
R1,513 R1,344 Discovery Miles 13 440 Save R169 (11%) Ships in 9 - 17 working days

This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation. Analyzing its history, its corporate divisions and international business relations, the book focuses on the dominant role of Bertelsmann in international media - and media services - in Europe, the U.S., Latin America, and China. Addressing a broad readership interested in issues of media ownership, journalism and policy work, this book shows how issues of media ownership and corporate power are closely connected to issues of beyond media, namely politics, consulting, services and financial transactions. The book also draws parallels to other major media conglomerates and their attempts to influence communication infrastructures and policies on national and international levels, helping readers to understand the broader structural relations and power mechanisms at play in the global media market. The book will be of interest primarily to scholars in the fields of global media studies, international communication studies, and the critical political economy of media and communication.

Media and Change Management - Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business... Media and Change Management - Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility (Hardcover, 1st ed. 2022)
Matthias Karmasin, Sandra Diehl, Isabell Koinig
R4,663 Discovery Miles 46 630 Ships in 10 - 15 working days

Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the 'misinformation epidemic', and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the "new responsibilities" of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.

Hacking in the Humanities - Cybersecurity, Speculative Fiction, and Navigating a Digital Future (Hardcover): Aaron Mauro Hacking in the Humanities - Cybersecurity, Speculative Fiction, and Navigating a Digital Future (Hardcover)
Aaron Mauro
R2,527 Discovery Miles 25 270 Ships in 10 - 15 working days

What would it take to hack a human? How exploitable are we? In the cybersecurity industry, professionals know that the weakest component of any system sits between the chair and the keyboard. This book looks to speculative fiction, cyberpunk and the digital humanities to bring a human - and humanistic - perspective to the issue of cybersecurity. It argues that through these stories we are able to predict the future political, cultural, and social realities emerging from technological change. Making the case for a security-minded humanities education, this book examines pressing issues of data security, privacy, social engineering and more, illustrating how the humanities offer the critical, technical, and ethical insights needed to oppose the normalization of surveillance, disinformation, and coercion. Within this counter-cultural approach to technology, this book offers a model of activism to intervene and meaningfully resist government and corporate oversight online. In doing so, it argues for a wider notion of literacy, which includes the ability to write and fight the computer code that shapes our lives.

Cultural Economies of Locative Media (Hardcover): Rowan Wilken Cultural Economies of Locative Media (Hardcover)
Rowan Wilken
R2,700 Discovery Miles 27 000 Ships in 10 - 15 working days

Location, location-awareness, and location data have all become familiar and increasingly significant parts of our everyday mobile-mediated experiences. Cultural Economies of Locative Media examines the ways in which location-based services, such as GPS-enabled mobile smartphones, are socially, culturally, economically, and politically produced just as much as they are technically designed and manufactured. Rowan Wilken explores the complex interrelationships that mutually define new business models and the economic factors that emerge around, and structure, locative media services. Further, he offers readers insight into the diverse social uses, cultures of consumption, and policy implications of location, providing a detailed, critical account of contemporary location-sensitive mobile data. Cultural Economies of Locative Media delves into the ideas, technologies, contexts, and power relationships that define this scholarship, resulting in a rich portrait of locative media in all of its cultural and economic complexity.

Maybe It's Me - On Being the Wrong Kind of Woman (Paperback): Eileen Pollack Maybe It's Me - On Being the Wrong Kind of Woman (Paperback)
Eileen Pollack
R467 Discovery Miles 4 670 Ships in 18 - 22 working days
The Reputable Firm - How Digitalization of Communication Is Revolutionizing Reputation Management (Hardcover, 1st ed. 2016):... The Reputable Firm - How Digitalization of Communication Is Revolutionizing Reputation Management (Hardcover, 1st ed. 2016)
Pekka Aula, Jouni Heinonen
R2,195 Discovery Miles 21 950 Ships in 10 - 15 working days

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre and a guarantor of trust.

The Winning Mindset - Soaring With The Eyes Of An Eagle (Hardcover): Sugar Ray Destin The Winning Mindset - Soaring With The Eyes Of An Eagle (Hardcover)
Sugar Ray Destin; Edited by Edward Robertson; Foreword by Sugar Ray Destin
R767 R671 Discovery Miles 6 710 Save R96 (13%) Ships in 18 - 22 working days
Nigerian Media Industries in the Era of Globalization (Hardcover): Unwana Samuel Akpan Nigerian Media Industries in the Era of Globalization (Hardcover)
Unwana Samuel Akpan; Contributions by Olubunmi Ajibade, Abiola Ajibola, Unwana Samuel Akpan, Kelechi Okechukwu Amakoh, …
R3,195 Discovery Miles 31 950 Ships in 10 - 15 working days

In Nigerian Media Industries in the Era of Globalization, editor, Unwana Samuel Akpan provides a timely collection of relevant and key, well-informed contributions on the Nigerian media industries in a changing media landscape. This collection assembles both media professionals and professors of media practice and theory to address how the Nigerian media industry has changed in a globalized world. The chapters apply scholarship, research, and industry experience to modern media narratives as well as a blend of Nigerian cultural concepts and idioms of communication. The contributors provide a history of the Nigerian media industry, examinations of media law, concerns of fake news in relation to elections, changes in journalism, broadcasting, and sports media, and conclusions on how the media has changed in digital spaces. This book is essential for media scholars and media professionals who are interested in the growth and survival of the Nigerian media in the era of globalization.

WhatsApp and Everyday Life in West Africa - Beyond Fake News (Hardcover): Idayat Hassan, Jamie Hitchen WhatsApp and Everyday Life in West Africa - Beyond Fake News (Hardcover)
Idayat Hassan, Jamie Hitchen
R2,528 Discovery Miles 25 280 Ships in 10 - 15 working days

WhatsApp is the most popular messaging platform in over 80% of countries in West Africa, and a daily port of call for a wide range of information and services. This edited collection seeks to examine the impact that this transformative technology has had beyond the much-discussed role it has played in the spread of misinformation, and explore more widely the fundamental changes that WhatsApp has brought to many citizens' lives in social, economic and political contexts. Ranging across subjects including political organisation, religious practice, and family relations, each author in this volume brings direct knowledge and testimony of the impact of WhatsApp across West African society.

Triumph and Erosion in the American Media and Entertainment Industries (Hardcover, Annotated edition): Dan Steinbock Triumph and Erosion in the American Media and Entertainment Industries (Hardcover, Annotated edition)
Dan Steinbock
R2,814 R2,548 Discovery Miles 25 480 Save R266 (9%) Ships in 10 - 15 working days

How did the American media and entertainment industries decline from their global ascendancy after World War II to their present condition of instability and uncertainty? How will trends in the delivery of information affect their future? These are some of the questions Steinbock asks in this comprehensive, thoroughly researched analysis. Starting with a description of shifts in the U.S. economy and ending with the coming revolution in U.S. media and entertainment--attributable to government policies, strategic alliances, and technological convergence-- Steinbock's book is no less than a Baedeker to all facets of these interlocked industries, and a provocative critique to their stengths and weaknesses in the world economy. Media and entertainment professionals will find Steinbock's views challenging and cautionary. For academics in schools of communication, the book will be a necessary source of history, data, and analysis.

In the mid-1980s, America lost its global economic leadership. The information revolution has added to uncertainty. Despite the coming electronic superhighways, the future remains clouded in the American media and entertainment industries. Steinbock's comprehensive, thoroughly researched analysis is no less than a Baedeker to all facets of these interlocked industries, and a provocative critique of their strengths and weaknesses in the world economy. The book opens with a discussion of the American economy and its macro-affects on media and entertainment, vis-a-vis the twin deficit, a stock market dominated by institutional investors, troubled banking industry, deregulation and antitrust policies, as well as the fourth national mergers and acquisition wave.

In Part I, Steinbock looks at broadcasting (tv, radio) and cable (basic and pay, pay-per-view, home shopping), exploring the former's winding fortunes and the latter's consolidation. Then, he moves to examine the Hollywood studios and talent agencies and their market multiplication: theatrical exhibition, home video and syndication, theme parks, toys, video games, licensed merchandise, record and music industry, newspapers, magazines, and books, as well as interactive multimedia, from CD-ROM to virtual reality. Each industry analysis inludes a full section devoted to all major corporate players, from networks (Capital Cities/ABC, General Electric/NBC, Loews Corp./CBS) and cable operators (TCI, Viacom, Turner) to the studios (Time Warner, Paramount, Disney, News Corp., Sony, and Matsushita). In Part II, Steinbock discusses the coming electronic superhighways and government-initiated policies that have already had a significant impact on strategic alliances (direct broadcast satellites, computers, Baby Bells, and long distance carriers). The book concludes with an assessment of how the technological, economic, and political convergence is dramatically remolding the media, entertainment, computer, and telco industries, not only in the U.S. but throughout the world.

No Logo (Paperback): Naomi Klein No Logo (Paperback)
Naomi Klein
R325 R298 Discovery Miles 2 980 Save R27 (8%) Ships in 9 - 17 working days

Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience - classics which will endure for generations to come. When No Logo was first published, it became an instant bestseller and international phenomenon. Its riveting expose of the branded and corporate world in which we live became a rallying cry for rebellion and self-determination. Engaging, humanising and inspiring, No Logo is a book that defined both a generation and its language of protest. Its analysis is as timely and powerful as ever.

Creative (Climate) Communications - Productive Pathways for Science, Policy and Society (Hardcover): Maxwell Boykoff Creative (Climate) Communications - Productive Pathways for Science, Policy and Society (Hardcover)
Maxwell Boykoff
R2,018 Discovery Miles 20 180 Ships in 10 - 15 working days

Conversations about climate change at the science-policy interface and in our lives have been stuck for some time. This handbook integrates lessons from the social sciences and humanities to more effectively make connections through issues, people, and things that everyday citizens care about. Readers will come away with an enhanced understanding that there is no 'silver bullet' to communications about climate change; instead, a 'silver buckshot' approach is needed, where strategies effectively reach different audiences in different contexts. This tactic can then significantly improve efforts that seek meaningful, substantive, and sustained responses to contemporary climate challenges. It can also help to effectively recapture a common or middle ground on climate change in the public arena. Readers will come away with ideas on how to harness creativity to better understand what kinds of communications work where, when, why, and under what conditions in the twenty-first century.

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