This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is the perfect case study for academics, professionals and students alike.

This book provides a comprehensive, easy-to-understand introductory guide to information, offering students the critical tools they need to shift their positioning from consumers and users to creators and critics. Searching, accessing, and using information are central to most daily lives. Yet, many users are not able to define what information is, identify who controls information, and create information to achieve a common good. In this book, Micky Lee teaches readers to critically interrogate key issues such as the categorization of information and knowledge throughout history, what digital divides are, why information is gender and race biased, how governments and corporations control citizens and consumers, as well as how we can resist unbalanced power relations. Readers will not only be able to relate these issues to "old" technologies, such as writing and printing, but will also be able to examine futurist technologies through the lenses of these enduring issues. A thoughtful and comprehensive overview, this is an ideal book for students and scholars of media studies, information and society, and communication and technology.

This book details the exploratory stages of a research study that produced a framework for entrepreneurial endeavour and enterprise. It presents an unfolding discussion, throughout its chapters, regarding the entrepreneurial nature potential within us all, and the modes by which those involved in such activity, and associated innovative discoveries, can be informed by the skills and experience already in their possession. The book also provides, through its structure, a tool by which the entrepreneur, innovator, educator, student or those yet-to-be involved in the entrepreneurial arena can plan for the yet-to-be known eventualities of such endeavour. The parabolic scramble framework is backgrounded across the discussion of entrepreneurship and the necessity to deal with the tangible and intangibility of any venture, as well as other considered aspects that the entrepreneurial journey engenders.

In the fifteenth century the printing press was the 'new technology'. The first ever information revolution began with the advent of the printed book, enabling Renaissance scholars to formulate new ways of organising and disseminating knowledge.
As early as 1500 there were already 20 million books in circulation in Europe. How did this rapid explosion of ideas impact upon the evolution of new disciplines?
The Renaissance Computer looks at the fascinating development of new methods of information storage and retrieval which took place at the very beginning of print culture. And it asks some crucial questions about the intellectual conditions of our own digital age. A dazzling array of leading experts in Renaissance culture explore topics of urgent significance today, including:
* the contribution of knowledge technologies to state formulation and national identity * the effect of multimedia, orality and memory on education * the importance of the visual display of information and how search engines reflect and direct ways of thinking.

What is 'cultural work'? How are we to understand the 'art-commerce relation'? "The Politics of Cultural Work" answers these questions through a wide-ranging study of labour in the cultural industries. It critically evaluates how various sociological traditions - including critical theory, governmentality and liberal-democratic approaches - have sought to theorize the creative cultural worker, in art, music, media and design-based occupations. It evaluates whether the cultural worker should be seen as a creative, autonomous subject - or as a mere victim of the 'culture industry'

This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future.The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.

In its more than seventy years of existence, the Federal Communications Commission (FCC) has emerged as one of the most important and controversial agencies in the United States government. As an independent regulatory commission, the FCC possesses an expansive legislative mandate to formulate a national communications policy. Using its authority, the FCC has done such far-reaching things as setting rates for long distance telephone service, creating rules and standards for broadcast programming, writing regulations for providers of cable television and information services, and, in recent decades, introducing competition in virtually every sector of the communications industry. As the FCC has gone about implementing its statutory mandate, it has frequently been the target of criticism by interest groups and members of Congress. Even these critics, however, would have a hard time imagining how a task as complicated as the formulation of a national telecommunications policy could be accomplished without the expertise and full time attention of an agency such as the FCC. The first work to integrate detailed information on the FCC as an organization--its politics, key policy initiatives, and legal issues--offers students, researchers, and general readers alike easy access to an array of topics related to the FCC. Chapters discuss the agency's origins, organization, programs, controversies, notable people, and significant court cases. Topics include the Telecommunications Act of 1996, Michael Powell, Verizon Communications Inc. v. FCC, the Fairness Doctrine, telephone-cable competition, and indecency. A comprehensive annotated bibliography lists sources for further research.

After thirty years of broadcasting in Britain under a public monopoly, the Television Act of 1954 introduced a controversial new force called Independent Television (ITV) which was a plural structure combining private enterprise and public control. Its income came from advertising. This volume, the first of three recording the history of Independent Television, describes the campaign to end the BBC's monopoly in television and tells of the vicissitudes of the early years of ITV, how it survived to become an accepted part of the fabric of British life. The book draws on much previously unpublished information to reveal the inside story of the problems which were encountered and the people principally involved in them. It tells how ITV's programmes captured a major share of the television audience and also how its rapid growth and the way the network was conducted led to a divergence from some of the ideals of its founding fathers. Whilst enjoying great popularity with the audience in general, ITV encountered criticism among people concerned about both 'excessive' profits and the social impact of the medium. The book sets the record straight on a number of questions on which judgements have been based more often on legend than on fact. The story ends on the eve of the Pilkington Report of 1962, which was to advocate 'organic change' in the whole system of Independent Television. The second volume will contain a detailed review of this report, describe the passage of the second Television Act of 1963 and go on to tell what happened to ITV after the arrival of Lord Hill of Luton, the former radio doctor and Postmaster-General, as Chairman of the ITA in the summer of 1963.

An in-depth exploration of the political economy of the Chinese technology company Baidu which, along with China's other tech giants Alibaba and Tencent, has emerged as a leading global Internet company. Baidu - not Google - is the dominant search company in China, the largest Internet market in the world, whose impact on the political economy is no longer limited to China, but the broader global market, and in particular the US economy. This book outlines the intense competition within the search engine market and illustrates the inter-capitalist dynamic in the contemporary Chinese Internet sector, and highlights Baidu's uniqueness on the global stage as it pivots to Artificial Intelligence (AI) and expands into other industrial sectors. ShinJoung Yeo offers a window into the intensifying geopolitical shaping of the global Internet industry, and the contention and collaboration among multinational firms and states to control the most dynamic capitalist economic sector - the Internet. An important and timely analysis for anyone interested in the political economy of the global media, communication, and information industries, and particularly those requiring a better understanding of the Internet industry in China.

The first of January 1998 was the deadline for market liberalisation within the European Union, which together with the passing of the USA Telecommunications Act, has served to open up major markets in the Telecommunications Industry. This book examines the changes that have been occuring in the industry in recent years, seeking to impose a coherent structure upon a rapidly changing environment. It includes case studies of the UK, Germany and the USA.

Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator. Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.

This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation. Analyzing its history, its corporate divisions and international business relations, the book focuses on the dominant role of Bertelsmann in international media - and media services - in Europe, the U.S., Latin America, and China. Addressing a broad readership interested in issues of media ownership, journalism and policy work, this book shows how issues of media ownership and corporate power are closely connected to issues of beyond media, namely politics, consulting, services and financial transactions. The book also draws parallels to other major media conglomerates and their attempts to influence communication infrastructures and policies on national and international levels, helping readers to understand the broader structural relations and power mechanisms at play in the global media market. The book will be of interest primarily to scholars in the fields of global media studies, international communication studies, and the critical political economy of media and communication.

Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.

What caused the Covid-19 pandemic? Were the mitigation measures imposed by many governments - such as lockdowns and mask-wearing mandates - based on scientific evidence, or rather aimed at curtailing civil liberties and disrupting economic activities, under the secret maneuvering of a global cabal of politicians and financiers? And were Covid-19 vaccines effective in curbing the spread of the disease, or were they just a profitable scheme by big pharmaceutical companies? These questions and speculations, some legitimate, some dubious, have been swirling around the globe through social media, alternative information outlets, instant messaging apps, and mainstream media since the beginning of the pandemic, feeding the 'infodemic' - an overwhelming surge of information, misinformation, rumours and conspiracy theories which continue to linger in public and private discourse. With an original take on concepts and theories drawn from post-truth and disinformation studies, the book analyses the 'infodemic' through a series of global case studies. Framing the infodemic as a complex, multi-layered phenomenon with vast geopolitical implications, Gabriele Cosentino reveals the global competition for control in twenty-first century geopolitics between Western liberal democracies and non-Western autocracies, and above all between the United States and China.

Fintan O'Toole was born in the year the revolution began. It was 1958, and the Irish government-in despair, because all the young people were leaving-opened the country to foreign investment and popular culture. So began a decades-long, ongoing experiment with Irish national identity. In We Don't Know Ourselves, O'Toole, one of the Anglophone world's most consummate stylists, weaves his own experiences into Irish social, cultural, and economic change, showing how Ireland, in just one lifetime, has gone from a reactionary "backwater" to an almost totally open society-perhaps the most astonishing national transformation in modern history. Born to a working-class family in the Dublin suburbs, O'Toole served as an altar boy and attended a Christian Brothers school, much as his forebears did. He was enthralled by American Westerns suddenly appearing on Irish television, which were not that far from his own experience, given that Ireland's main export was beef and it was still not unknown for herds of cattle to clatter down Dublin's streets. Yet the Westerns were a sign of what was to come. O'Toole narrates the once unthinkable collapse of the all-powerful Catholic Church, brought down by scandal and by the activism of ordinary Irish, women in particular. He relates the horrific violence of the Troubles in Northern Ireland, which led most Irish to reject violent nationalism. In O'Toole's telling, America became a lodestar, from John F. Kennedy's 1963 visit, when the soon-to-be martyred American president was welcomed as a native son, to the emergence of the Irish technology sector in the late 1990s, driven by American corporations, which set Ireland on the path toward particular disaster during the 2008 financial crisis. A remarkably compassionate yet exacting observer, O'Toole in coruscating prose captures the peculiar Irish habit of "deliberate unknowing," which allowed myths of national greatness to persist even as the foundations were crumbling. Forty years in the making, We Don't Know Ourselves is a landmark work, a memoir and a national history that ultimately reveals how the two modes are entwined for all of us.

Chris Anderson's initial `Long Tail' analysis was released in 2004 just as the wave of mergers and acquisitions was sweeping the music publishing and radio industries. Music industry executives began looking for Anderson's 'Long Tail' effect and with it the implied redistribution of royalty income from popular songs to long dormant and forgotten works in their catalogs. These music publishers had hoped to further maximize the value of their copyright assets (lyrics and melody) in their existing music catalogs as the sale of compact disks diminished, and consumers switched their purchasing and listening habits to new digital formats in music technology such as the iPod. This book deals with the measurement of skewness, heavy tails and asymmetry in performance royalty income data in the music industry, an area that has received very little academic attention for various reasons. For example, the pay packages, including signing bonuses, of some `superstars' in the sports world are often announced when they join a team. In the art world, the value of an artist's work is sometimes revealed when the work is sold at auction. The main reason it is difficult to study art and culture from a royalty income perspective is that most of the income data at the individual level is often proprietary, and generally not made publicly available for economic analysis. As a Senior Economist for the American Society of Composers, Authors, and Publishers (ASCAP) using both internal and licensed external proprietary data, the author found that the so-called `superstar effects' are still present in performance royalty income. Success is still concentrated on a relatively few copyright holders or members who can be grouped into `heavy tails' of the empirical income distribution in a departure from Anderson's `long tail' analysis. This book is divided into two parts. The first part is a general introduction to the many supply and demand economic factors that are related to music performance royalty payments. The second part is an applied econometrics section that provides modeling and in-depth analysis of income data from a songwriter, music publisher and blanket licensing perspective. In an era of declining income from CD album sales, data collection, mining and analysis are becoming increasingly important in terms of understanding the listening, buying and music use habits of consumers. The economic impact on songwriters, publishers, music listeners, and Performance Rights Organizations (PROs) is discussed and future business models are evaluated. The book will appeal to researchers and students in cultural economics, media and statistics as well as general readers and professionals in the music publishing industry.

How do the media cover the Middle East? Through a country-by-country approach, this book provides detailed analysis of the complexities of reporting from the Arab World. Each chapter provides an overview of a country, including the political context, relationships to international politics and the key elements relating to the place as covered in Western media. The authors explore how the media can be used to serve particular political agendas on both a regional and international level. They also consider the changes to the media landscape following the growth of digital and social media, showing how access to the media is no longer restricted to state or elite actors. By studying coverage of the Middle East from a whole range of news providers, this book shows how news formats and practices may be defined and shaped differently by different nations. It will be essential reading for scholars and practitioners of journalism, especially those focusing on the Arab World.

- Curating Social Data - Summarizing Social Data - Analyzing Social Data - Social Data Analytics Applications: Trust, Recommender Systems, Cognitive Analytics

- There has been a strong shift towards industry studies within advanced undergraduate courses in television in recent years and this book responds to this shift with its industry-based perspective. -The book's novel use of the channel for its modular structuring logic and its organization of short, accessible chapters is an ideal approach, especially in the classroom setting, making focused and grouped reading assignments easy to manage across the syllabus. - A wide range of contemporary and classic case studies, covering variety of global networks and streaming services, make the material easy to grasp and a comprehensive resource for students.

What would it take to hack a human? How exploitable are we? In the cybersecurity industry, professionals know that the weakest component of any system sits between the chair and the keyboard. This book looks to speculative fiction, cyberpunk and the digital humanities to bring a human - and humanistic - perspective to the issue of cybersecurity. It argues that through these stories we are able to predict the future political, cultural, and social realities emerging from technological change. Making the case for a security-minded humanities education, this book examines pressing issues of data security, privacy, social engineering and more, illustrating how the humanities offer the critical, technical, and ethical insights needed to oppose the normalization of surveillance, disinformation, and coercion. Within this counter-cultural approach to technology, this book offers a model of activism to intervene and meaningfully resist government and corporate oversight online. In doing so, it argues for a wider notion of literacy, which includes the ability to write and fight the computer code that shapes our lives.