This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.

After the introduction of a new economic policy of 1991, India is increasingly portrayed as a big emerging market for consumer goods and for broadcasting and communications services. Policies for telecommunications, computer software and television broadcasting in India have also shifted fundamentally. The book considers communications policies in light of the role of communications in social and economic development and global patterns of trade and investment in communications and services.

Introducing the world of mechanical engineering through a lively, readable text and numerous knowledge-check questions, activities and exercises, this book has been designed as a full programme of study for mechanical engineering option units followed by students on mechanical engineering, manufacturing engineering, and operations and maintenance BTEC National Certificate and National Diploma courses. The author has structured the material so that manageable sections of text are complemented by in-text questions and features such as test your knowledge, activity and maths in action panels, so that this book should be suitable for student-centred classroom learning and independent study. Written for the 2002 BTEC National specifications, this book should also be useful as an option unit resource for AVCE.

This book provides a critical assessment of progress towards the Information Society. Drawing upon unique empirical data, this book lays the foundation for more useful theories of the process of change, and more effective strategies and policies for increasing the benefits from the Information Society. The authors provide insights into the social, economic, and political forces that are structuring the pathway to the Information Society-and its consequences for business and individuals in their everyday lives.

In the 1850s, American entrepreneur Perry M. Collins envisioned a world connected by an overland telegraph line. Western Union shared his vision, and, with Russia and England willing to be partners in the venture, it seemed possible to complete the massive undertaking. This is the story of how Collins helped to deploy a telegraph army to British Columbia, modern day Alaska, and Siberia. Supported by a telegraph navy, these men surveyed, explored, and operated in dangerous--sometimes even life-threatening-- environments to build the line from 1865 to 1867, only to have their attempts made obsolete by completion of the Atlantic cable in 1866.

Dwyer examines the geopolitical context, notions of manifest destiny, and the spirit of entrepreneurial adventure that motivated telegraph army commander, Col. Charles S. Burkley and his men. This story focuses on firsthand accounts by expedition participants and excerpts from ship's log to fill this important gap in the history of communication. These men braved possible starvation and risked their lives in an ultimately futile attempt to make their vision a reality.

Petros Iosifidis addresses an increasingly prominent subject area in the field of media and communications, and one that has attracted increased attention in areas such as sociology, economics, political science and law: global media policy and regulation. Specifically, he considers the wider social, political, economic and technological changes arising from the globalization of the communications industries and assesses their impact on matters of regulation and policy. By focusing on the convergence of the communication and media industries, he makes reference to the paradigmatic shift from a system based on the traditions of public service in broadcast and telecommunications delivery to one that is demarcated by commercialization, privatization and competition. In doing so, Iosifidis tackles a key question in the field: to what extent do new media developments require changes in regulatory philosophy and objectives. It considers the various possible meanings of the public interest concept in exploring the different regulatory modes and the interplay between the local and the global in policy-making.

Competition and diversity in media and communications are fundamental to a healthy economy and democracy. In India and internationally there is no consensus on the exact manner and scope of interventions that are appropriate to protect competition and pluralism in media markets. Many emerging economies including India are seeking to adopt their own regulation in this area taking their lead from the UK. The issues have been brought into sharp focus in India in recent years. First, the enactment and implementation of modern - but sector neutral - competition law under the Competition Act 2002 has caused a step change in regulation towards an economics and effects-based approach. Second, in 2013 the India telecoms regulator launched controversial reform proposals to apply a media-specific approach to ownership regulation. As academics, lawyers, businesses, regulators and policy-makers in India cast a glance at the international experience, this book examines the legal, economic and policy issues relating to regulation of ownership and control of media markets. The focus of comparative assessment is on examples from the European Union, EU Member States and the US.

Open-planning introduces citizens to the institutions that make policy as one way of bolstering democractic technological decision making. Specifically, the book explores the application of open planning to the policies that direct and design the operation of technology-based information systems. The use of these systems so far has produced dangerous dichotomy between those who are part of the knowledge elite and those who merely accommodate themselves to technological change.

"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--

Media Boundaries and Conceptual Modelling forms part of the humanities tradition by facing one of the fundamental problems since antiquity: how different media represent the world we live in. It intersects also with the digital by addressing the problem with the help of a digital humanities method: computer assisted conceptual modelling. And it acknowledges the spatial turn by investigating the boundary between what has traditionally been the two main media for representation of geospatial information: texts and maps. It contributes to the further development of digital humanities and bridges the two areas of digital humanities and intermedia studies. Further, it strengthens the theoretical foundation for research and teaching in spatial digital humanities. The book meets the lack of critical discussion of the practice of digital mapping, offering a theoretically based understanding of such practices from a humanities perspective. More generally, it contributes to the theoretical discussion of modelling in digital humanities.

In this chilling account of an America in political and cultural decline, media critics Elliot D. Cohen and Bruce W. Fraser show how mainstream media corporations like CNN, Fox, and NBC (General Electric) together with giant telecoms like Comcast, Verizon, and AT&T have become administration pawns in a well-organized effort to hijack America. Cohen and Fraser show in blunt terms how incredible power, control, and wealth have been amassed in the hands of an elite few while the rest of us have been systematically manipulated, deceived, and divested of our freedom. Calling attention to the Project for the New American Century (PNAC), a carefully devised plan for international dominion launched by high officials in the Bush administration, this book tells the story of an America quietly being stripped of its democratic way of life on its way to becoming a full-blown authoritarian state. The authors detail how mainstream media have failed us in covering issues crucial to the survival of American democracy - the Bush administration's domestic spying program; the facts about the September 11 attacks; presidential election fraud; the events leading up to the Iraq war; and the selling out of Internet freedom, to name just some. They reveal how corporate media have systematically attempted to dumb down and distract us from reality with sex and violence; how government has used corporate media to "shock and awe" Americans into surrendering their constitutional rights in the name of the "War on Terrorism"; and how media personalities have been complicit in the mass deception. The final chapter points out important ways in which Americans can counter the erosion of democracy by relying less on mainstream media and more on independent news sources, through grassroots activism, peaceful assembly, and exercising their free speech, and by using critical thinking to expose the dangers we face.

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

Traditionally, the Netherlands has enjoyed being a test market for many ideas in the media. But over the last decade, progress has been severely hampered by lengthy discussions on the future structure of just one sector of media, namely public broadcasting via radio and television. The narrow approach results in a lot of paper, speeches and theories, but little in the way of definitive policy making. In a report to the government, published in February 2005, the Scientific Council for Government Policy (WRR) argued for very different approaches to policy making. The recommendations are not only much broader than "broadcasting"; they tackle the challenges of making robust policy from new angles. Instead of trying to repair the old compass, the approach has been to find new instruments to help policymakers navigate the stormy and often confusing waters ahead. Perhaps the problem in the Netherlands is not accepting the new media, but rather accepting that the role "old" media has undergone a paradigm shift. Since the bulk of the WRR findings were published in the Dutch language, this summary is intended to provide readers outside the Netherlands with an insight into the issues at stake - and the solutions suggested by the WRR. Also available in DutchFocus op functies

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

This sixth volume in this established series deals with the biochemical responses of fish to different environmental/ecological factors. Environmental Toxicology captures vital issues affecting the responses of fish to the chemical surroundings of their environment. Chapters included in this volume identify the systems found in fish to deal with xenobiotics, hormonal interactions initiated in the presence of these chemicals, the unique mechanisms used by fish to adjust to the present chemicals, and the new and evolving mixtures of chemicals in their environment. Also included, is a crucial review of the new methods being applied in fish systems to understand the effects of xenobiotics to fish fitness - a key theme in environmental health and critical to the future of fish populations.
* Entirely new topic discussion and most recent volume in the acclaimed series
* Includes chapters detailed on a cellular level
* Introduces discussion of pharmaceutical effects on fish

Submarine fiber optic cables are critical communications infrastructure for States around the world. They are laid on the seabed, are often no bigger than a garden hose, and transmit immense amounts of data across oceans. These cables are the backbone of the internet and phone services and underpin core State interests, such as the finance sector, shipping, commerce and banking industries. Without the capacity to transmit and receive data via submarine cables, the economic security of States would be severely compromised. Despite the fact that 95 per cent of all data and telecommunications between States are transmitted via submarine cables, there is little understanding of how these cables operate. As a result some States have developed policies and laws that undermine the integrity of international telecommunications systems. Submarine Cables: The Handbook of Law and Policy provides a one-stop-shop of essential information relating to the international governance of submarine cables. The Handbook is a unique collaboration between international lawyers and experts from the submarine cable industry. It provides a practical insight into the law and policy issues that affect the protection of submarine cables, as well as the laying, maintenance and operation of such cables. In addition, the law and policy issues in relation to other special purpose cables, such as power cables, marine scientific research cables, military cables, and offshore energy cables, are also addressed.

This book investigates the role of citizen journalism in railroading social and political changes in sub-Saharan Africa. Case studies are drawn from research conducted by leading scholars from the fields of media studies, journalism, anthropology and history, who uniquely probe the real impact of technologies in driving change in Africa.

Of all the Caribbean countries, Cuba possesses the most voluminous body of literature on mass communications. Following an informative introduction to the history of Cuban mass communications, this book is organized into three parts: resources, contemporary perspectives and historical perspectives. The resources section covers anthologies, bibliographies, catalogues, collections and other research materials. The contemporary perspectives of Cuban mass communications includes broadcasting, comic and graphic arts, film, freedom of the press, news agencies, popular culture, print media, Radio and Television Marti, training and education, and women and the media. The third section pulls together items of historical significance. To highlight the work of individual journalists, magazines and newspapers, 45 journalists and specific magazines and newspaper titles are singled out. This bibliography is representative in covering books, periodicals, dissertations, theses, and conference papers. Most of the more than 4,000 citations are in English or Spanish. The compiling editor completes this reference with author and general subject indices.

A fascinating survey that shows how America's media and politics have influenced each other over the last 200 years. Is our president elected by the people or the media? Why has voter turnout dropped from 63 percent in 1960 to less than 55 percent in 2000? Is it because we rely on TV campaign coverage that the television industry admits is superficial? Can the American political system survive in the media? Where mass media and politics intersect is a distinctly American brand of political communication. Media and Politics in America: A Reference Handbook examines the major events, people, controversies, and resources of political communication from the Revolutionary War to the election of 2000. It follows the adoption of the First Amendment, the emergence of the Penny Press and women's suffrage, to the selection of presidential candidates, the advent of radio and television, and the influence of the Internet. Readers will find a section of government documents, Supreme Court cases, and campaign statistics, media trends, and public opinion polls. The resources listing and directory of media and political organizations are exhaustive in this account of two centuries of American poli

Dialogue as a Means of Collective Communication offers a cross-disciplinary approach to examining dialogue as a communicative medium. Presented in five parts, the book takes the reader on a journey of exploring the power and potential of dialogue as a means for communication. In particular, this volume comes at a time when the global society's attention has been directed to creating more productive conversations in the name of world peace and harmony. It provides a unique new work on dialogue that brings the reader into a "dialogue with dialogue," offering an opportunity to understand the communicative potential of dialogue.
In the book, readers are introduced to five sections: Section I examines the historical and cultural perspectives of conversation. This examination helps to create a foundation for a deeper study of the emergent and salient aspects of conversation as it relates to cultural creativity and human systems design. Sections II offers the reader an examination of dialogue through different philosophical and theoretical perspectives as well as methodological ideas related to conversation. Section III explores different modalities of conversation and the application of design conversation within and across various types of design settings and human experiences. Section IV examines the field of practice as related to use of different forms of conversation. Here various authors will share their different approaches to conversation and their reflections and insights in using conversation in a variety of settings. Concluding the book, Section V reflectively examines the authors' contributions to the book and provides the reader with a focus on the future.

This core introductory text offers a comprehensive overview of how news has been theorised and understood in key Media Studies traditions. It explores how news is constructed, distributed and received and includes up-to-date examples and discussion of contemporary issues such as the uses of new technologies in news media.

The news media and the state are locked in a battle of wills in the world's emerging democratic states. It is a struggle that will determine whether or not democracy flourishes or withers in the 21st century. Using a number of case studies, including South Africa, this book evaluates what is at stake.

This volume provides an important update to our current understanding of politics and the internet in a variety of new contexts, both geographically and institutionally. The subject of e-democracy has morphed over the years from speculative and optimistic accounts of a future heightened direct citizen involvement in political decision-making and an increasingly withered state apparatus, to more prosaic investigations of party and governmental website content and micro level analyses of voters' online activities. Rather than levelling the communications and participation playing field, most studies concluded that existing patterns of bias and power distribution were being repeated online, with the one exception of a genuine change in the potential for protest and e-activism. Across all of these accounts, the question remains whether the internet is a levelling communication tool that elevates the profile of marginalised players in the political system, or whether it is a medium that simply reinforces existing power and participatory biases. While employing case studies from various global perspectives, this book investigates the role of digital media and competitive advantage, campaigns and the effect of social media, online communication as way of fomenting nonviolent revolutions and the undeniable and important role of the internet on democracy around the world.