In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.

For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).

Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.

In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content.

Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed. The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism?

This section thus critically analyses questions about how the media depicts people, topics, organisations and issues.

This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.

Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.

Contents Include:
• A history of the South African media
• A macro history of the media in Africa
• Theoretical approaches to mass communication and media research
• The functions and effects of the media in society
• Media culture/media and culture
• The ideological power of the media
• The media as public sphere in contemporary society
• The impact of globalisation and communication technology on media and media communication.

The second edition of Media ethics in the South African context explores the dynamic and potentially explosive field of media ethics from a South African perspective. Grounded in ethical theory, the public philosophies of communication and media performance norms, this text provides guidelines for the individual's ethical decision making; for both media practitioners and media groups. Cutting edge analysis of the South African normative context under the previous and present political dispensations makes this book essential reading for media policy formulators and students alike. Changes in the normative context are presenting the South African news media in particular, with new challenges.

Media and Society explores the relationship between the media, their institutions and the world we live in, examining how they are connected and how society and the media affect each other.

The book analyses representations of the world found in films, television, advertisements, news and online to understand the impact of the media in the contemporary world. The sixth edition explores several themes throughout the text, including the contradictory nature of the media and the psychological concerns of the media, to provide clear explanations of complex theories and ideas.

Worrier State looks at the pervasive culture of fear in South Africa. It reveals how narratives of fear manifest in contemporary media forms and the people they serve, and how these are impacted by race, class, gender, space and identity.

Through an interdisciplinary body of work, and using a case-based study approach, media analyst Nicky Falkof investigates how risk, anxiety and moral panic show up in media portrayals in modern South Africa. Her main intervention in this approach is through ‘affect’: how do South Africans feel about living under conditions of extreme fear, which is related to gross inequality, and how does the media make us feel? Together, these essays about ‘white genocide’, ‘Satanist’ murders, township urban legends and suburban community groups present an always-partial and necessarily contingent picture of some of the ways in which cultures of fear structure life and meaning for various people in various communities.

They show how narratives of fear underpin everyday life, informing both self-making and meaning-making in contemporary South Africa.

This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication. Bringing together insights from leading thinkers in the field of digital corporate communication (DCC), the book explores how digitalisation is transforming organisations and corporate communication. Chapters examine new, emerging and progressive topics and future trends in DCC, including digital hijacking, disinformation and the role of artificial intelligence. Collectively, they present over 30 case studies from around the world to help relate theory to practice. Analysing the changing practices and functions of digitalisation, the Handbook illuminates how organisations are striving to be continuously available 24/7 while embracing the new demands of digital stakeholders. Addressing future challenges facing increasingly digital organisations, this Handbook will be a valuable resource for scholars and students interested in strategic management, branding, marketing and organisational behaviour. Its overview of CommTech development will also be beneficial for communication practitioners and organisational leaders seeking to navigate the expectations of digitally-active stakeholders.

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. As the world faces extreme economic, environmental and political crises, this bold and accessible Advanced Introduction argues for a future-facing approach to the creative economy and creative innovation. The book analyses contemporary and historical arts and culture whilst assessing historical shifts from national to global cultures; analogue to digital technologies; and individualist to systems thinking. Key features include: A new approach to the creative industries based on complex systems and evolutionary dynamics Combining humanities-based analysis with economics of innovation A critique of important theorists and intellectual traditions involved in the study of modern mediated creativity Reconceptualizing arts, copyright, cities, time, global media and social agency A thought-provoking reassessment of modernity to pivot creative enterprise for the challenges of the Anthropocene era. Scholars and students of media and communications studies, political economy and economics will benefit from the new approach to creative media and culture, and its proposals to rethink the economics of creativity and innovation. This book will be a helpful guide for policy-makers, consultants and freelancers who work across the borderlines of art, media, technology, business and regulation.

South Africans know how to make iconic ads.

Brands have influenced and borrowed from television, music, sports, comedy and youth culture in a way that has allowed communication across our diverse peoples. It also sometimes gets it horribly wrong.

A blend of memoir, criticism and cultural commentary that is fresh, contemporary and informed.

Bringing together a series of new perspectives and reflections on creative economies, this insightful Modern Guide expands and challenges current knowledge in the field. Interdisciplinary in scope, it features a broad range of contributions from both leading and emerging scholars, which provide innovative, critical research into a wide range of disciplines, including arts and cultural management, cultural policy, cultural sociology, economics, entrepreneurship, management and business studies, geography, humanities, and media studies. Designed to push the boundaries of understanding on the topic, this Modern Guide initially addresses definitional and methodological challenges, before offering new perspectives on the theory and practice of creative and cultural entrepreneurship, and exploring the role of networks and the importance of place and mobility. The book concludes by re-imagining creative economies, raising issues of inequality and justice, care and solidarity, and opportunities for value recognition, while providing new visions of inclusivity, cultural capability, and future development. A timely reflection on the importance of creative economies, this Modern Guide will be a critical read for students, scholars and policymakers working to support and develop future inclusive and sustainable creative economies.

Scratching the Surface: Adventures in Storytelling is a deeply personal and intimate memoir told through the lens of Harvey Ovshinsky's lifetime of adventures as an urban enthusiast. He was only seventeen when he started The Fifth Estate, one of the country's oldest underground newspapers. Five years later, he became one of the country's youngest news directors in commercial radio at WABX-FM, Detroit's notorious progressive rock station. Both jobs placed Ovshinsky directly in the bullseye of the nation's tumultuous counterculture of the 1960s and 70s. When he became a documentary director, Ovshinsky's dispatches from his hometown were awarded broadcasting's highest honors, including a national Emmy, a Peabody, and the American Film Institute's Robert M. Bennett Award for Excellence. But this memoir is more than a boastful trip down memory lane. It also doubles as a survival guide and an instruction manual that speaks not only to the nature of and need for storytelling but also and equally important, the pivotal role the twin powers of endurance and resilience play in the creative process. You don't have to be a writer, an artist, or even especially creative to take the plunge, Ovshinsky reminds his readers. ""You just have to feel strongly about something or have something you need to get off your chest. And then find the courage to scratch your own surface and share your good stuff with others."" Above all, Ovshinsky is an educator, known for his passionate support of and commitment to mentoring the next generation of urban storytellers. When he wasn't teaching screenwriting and documentary production in his popular workshops and support groups, he taught undergraduate and graduate students at Detroit's College for Creative Studies, Wayne State University, Madonna University, and Washtenaw Community College. ""The thing about Harvey,"" a colleague recalls in Scratching the Surface, ""is that he treats his students like professionals and not like newbies at all. His approach is to, in a very supportive and non-threatening way, combine both introductory and advanced storytelling in one fell swoop.

An absorbing, original, and ambitious work of reportage from the acclaimed New Yorker correspondent

During the past decade, Peter Hessler has persistently illuminated worlds both foreign and familiar--ranging from China, where he served as The New Yorker's correspondent from 2000 to 2007, to southwestern Colorado, where he lived for four years. Strange Stones is an engaging, thought-provoking collection of Hessler's best pieces, showcasing his range as a storyteller and his gift for writing as both native and knowledgeable outsider. From a taste test between two rat restaurants in South China to a profile of Yao Ming to the moving story of a small-town pharmacist, these pieces are bound by subtle but meaningful ideas: the strength of local traditions, the surprising overlap between cultures, and the powerful lessons drawn from individuals who straddle different worlds.

Full of unforgettable figures and an unrelenting spirit of adventure, Strange Stones is a dazzling display of the powerful storytelling, shrewd cultural insight, and warm sense of humor that are the trademarks of Peter Hessler's work.

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

The Future of Creative Work provides a unique overview of the changing nature of creative work, examining how digital developments and the rise of intangible capital are causing an upheaval in the social institutions of work. It offers a profound insight into how this technological and social evolution will affect creative professions. Expert international contributors explore how robotics, artificial intelligence, blockchain, global digital platforms and autonomous systems will shape the design, production and consumption of culture. Taking a multidisciplinary approach incorporating creative industries studies, business, education and economics, the book analyses the technological drivers of disruption in the world of creative work. Chapters reveal how these changes will create new axes of power and inequality in the global sphere of creative work, predicting that conventional creative professions will be challenged and different species of creative work will evolve as a result. By charting the impact of digital and technological developments, The Future of Creative Work challenges traditional views of creative work, careers and education. This book will be a valuable resource for students and researchers undertaking creative industries studies. Its discussion of the application of creative careers across the economy will also be beneficial for scholars and practitioners interested in business, economics, and advertising and marketing studies.

This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Expert contributors discuss and evaluate the roles and outcomes of media and communication for social mobilization, media mobilization, community mobilization, advocacy, participation, empowerment, capacity-building, resistance, networking, and action for progressive social change. Chapters explore communicative actions involved in social, economic, political, and cultural integration and the transformation of individuals, communities, places, and societies in the processes of development and social change. Outlining the genealogy and history of the field, the Handbook investigates the possible new directions and objectives in the area. Key conclusions include an enhanced role for development communication in participatory development, active agency of stakeholders of development programs, and the operationalization of social justice in development. Comprehensive yet accessible, this Handbook will be a key resource for students and scholars of media and communication, political science, development studies, social work, critical education, community organization, and anthropology. It will also be of value to professionals working in associations and organizations dealing with development and social change.

This Handbook offers an insightful journey through the landscape of research methods used to study the phenomenon of creativity, addressing the maturation of creativity research and its methodological approaches. Offering a methodological panorama for the global community of creativity researchers, contributors provide markers and viewpoints to better orient scholars and encourage reflection on how one might produce exceptional research on the burgeoning field of creativity. Chapters provide insights into a variety of methodological approaches, contemplating their benefits, limitations, scope of validity and ethical implications. As a contrast, sharp and to the point vignettes, similar to parables, are included to make the reader think. Allowing space for both established methods and new approaches, this Handbook is crucial reading for researchers interested in creativity at all levels looking to adopt innovative methodological approaches and broaden their research horizons. Contributors include: S. Acar, J. Baer, D.M. Boje, I. Bouty, H. Cairns-Lee, G. Cattani, R. Chia, L. Chiapello, A. Cropley, D. Cropley, J. Dul, S. Ferriani, G. Formilan, V. Glaveanu, M.-L. Gomez, M. Hanchett Hanson, P. Hibbert, R. Kark, J.C. Kaufman, A.K. Kofinas, C. Mainemelis, R. Reiter-Palmon, R. Robinson, N. Rosenkranz, M. Runco, M. Sinclair, P. Sowden, U. Ogurlu, M. Tempelaar, K. Unsworth

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions. Chapters explore globalization, industry organization, social and ethical aspects of media firms, new media viability and the historical eras of media economics. Presenting a range of streams of inquiry and topics needing more study and development, this Research Agenda looks at new and innovative ways to stimulate thought around key research questions and designs. PhD students and scholars of media studies and media economics will benefit from the expansion of basic concepts, theories and methods found in this key book. It will also be critical reading for media professionals looking to understand more about the impact and importance of contemporary media relations. Contributors include: A.B. Albarran, Á. Arrese, M. Barrett, A.J. Coffey, C.A. Hollifield, W.-y. Hsu, C. Kolo, Y.-l. Liu, M. Medina, B.I. Mierzejewska, M.E. Gutiérrez-Rentería, U. Rohn, A. Sánchez-Tabernero, C. Shao, X. Zhang

Growing up, Robert Lipsyte was the smart-aleck fat kid, the bully magnet who went to the library instead of the ballpark. As the perpetual outsider, even into adulthood, his alienation from Jock Culture made him a rarity in the press box: the sportswriter who wasn't a sports fan. This feeling of otherness has colored Lipsyte's sports writing for fifty years, much of it spent as a columnist for the New York Times. He didn't follow particular athletes or teams; he wasn't awed by the access afforded by his press pass or his familiarity with the players in the locker room.

The experience and insight earned over a half-century infuse An Accidental Sportswriter. Going beyond the usual memoir, Lipsyte has written "a memory loop, a circular search for lost or forgotten pieces in the puzzle of a life." In telling his own story, Lipsyte grapples with American sports and society--from Mickey Mantle to Bill Simmons--arguing that Jock Culture has seeped into our business, politics, and family life, and its definitions have become the standard to measure value. Full of wisdom and an understanding of American sports that contextualizes rather than celebrates athletes, An Accidental Sportswriter is the crowning achievement of a rich career and a book that will speak to us for years to come.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. As the world faces extreme economic, environmental and political crises, this bold and accessible Advanced Introduction argues for a future-facing approach to the creative economy and creative innovation. The book analyses contemporary and historical arts and culture whilst assessing historical shifts from national to global cultures; analogue to digital technologies; and individualist to systems thinking. Key features include: A new approach to the creative industries based on complex systems and evolutionary dynamics Combining humanities-based analysis with economics of innovation A critique of important theorists and intellectual traditions involved in the study of modern mediated creativity Reconceptualizing arts, copyright, cities, time, global media and social agency A thought-provoking reassessment of modernity to pivot creative enterprise for the challenges of the Anthropocene era. Scholars and students of media and communications studies, political economy and economics will benefit from the new approach to creative media and culture, and its proposals to rethink the economics of creativity and innovation. This book will be a helpful guide for policy-makers, consultants and freelancers who work across the borderlines of art, media, technology, business and regulation.