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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
The abrupt shift to online learning brought on by the COVID-19
pandemic revealed the need for the adoption and application of new
media, virtual training, and online skill development for the
modern workforce. However, organizations are grappling with
unanticipated complexities, and many have recognized the gaps
between online and in-person competencies and capabilities with
unaddressed needs. There is an urgent need to bridge this gap and
organically grow engagement and connectedness in the digital online
space with new media tools and resources. New Media, Training, and
Skill Development for the Modern Workforce exhibits how both
business and educational organizations may utilize the new media
computer technology to best engage in workforce training. It
provides the best practices to aid the transition to successful
learning environments for organizational skill development and
prepare and support new media educational engagement as the new
norm in all its forms and finer nuances. Covering topics such as
occupational performance assessment, personal response systems, and
situationally-aware human-computer interaction, this premier
reference source is an essential tool for workforce development
organizations, business executives, managers, communications
specialists, students, teachers, government officials, pre-service
teachers, researchers, and academicians.
This book examines the role of artists in Egypt during the 2011
revolution, when street art from graffiti to political murals
became ubiquitous facets of revolutionary spaces. Through
interviews, personal testimonies, and accounts of the lived
experience of 25 street artists, the book explores the meaning of
art in revolutionary political contexts, specifically by focusing
on artistic production during 'liminal' moments as the events of
the Egyptian revolution unfolded. The author privileges the
perspective of the actors themselves to examine the ways that
artists reacted to events and conceived of their art as means to
further the goals of the revolution. Based on fieldwork conducted
in the years since 2011, the book provides a narrative of Egyptian
artists' participation in and representations of the revolution,
from hopeful beginnings to the subsequent crackdown and election of
al-Sisi.
Elgar Research Agendas outline the future of research in a given
area. Leading scholars are given the space to explore their subject
in provocative ways, and map out the potential directions of
travel. They are relevant but also visionary. Over the past 20
years, the concept of creative industries has become a widely
recognised policy paradigm adopted in numerous countries, agencies
and educational institutions around the world. A Research Agenda
for Creative Industries probes the key issues that will help to
advance research into creative industries as a productive and
innovative intervention in public policy. Issues addressed include
how much should a research agenda for creative industries be
policy-oriented? How workable is the so-called triple bottom line
rationale for creative industries? What innovative theories,
research approaches and methods are called for in advancing a
creative industries agenda? With contributions from leading
scholars, policy and industry specialists, this interdisciplinary
Research Agenda will be a vital resource for students and academics
working in the fields of communication, culture, film and media,
geography, business and policy studies, and Internet and social
media studies.
In this book, Richardson’s research spans a decade and two cities
- Sydney, Australia and Montreal, Canada - focusing on three
metro-style rail infrastructure case study projects: one ongoing,
one failed and one upgraded after reaching fifty years of age –
to build an irrefutable case that the news media is highly
influential to policy, and that these influences are complex, messy
and changing. News Media Influence on Rail Infrastructure Policy
offers scholars and industry practitioners in the arenas of policy
analysis, politics and media communications a method for astutely
guiding large-scale projects through the complex and changing
landscape of 24/7 news media. It is underpinned by empirical
research that identifies and endeavors to close a considerable gap
in current understanding and practice. This gap represents a
failure to recognise and respect mediatization – the many
powerful influences impacting a policy arena that has drawn the ire
of the news media. The result of this failure is ineffective
communication that does little to advance the policy piece and, in
the worst instances, leads to policy immobilisation or poor policy
decision-making. Drawing significantly on Actor–Network Theory,
Richardson identifies the influential actors and alliances at play
when policy is subjected to media discourse, and he proposes a
framework for tracing and managing them. In doing so, he
demonstrates that such a framework is not only vital for the
successful negotiation of policy and projects in the media, but
also to an (r)evolutionary recasting of public, expert and media
actors in the development and decision-making process.
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A Legend in Letters
(Hardcover)
Sikharam Prasanna Kumara Gupta; Contributions by Ella Campbell; Edited by Susan M. Hudson
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R825
Discovery Miles 8 250
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Ships in 12 - 19 working days
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In a globalized world full of noise, brands are constantly
launching messages through different channels. For the last two
decades, brands, marketers, and creatives have faced the difficult
task of reaching those individuals who do not want to watch or
listen to what they are trying to tell them. By producing fewer ads
or making them louder or more striking, more brands and
communications professionals are not going to get those people to
pay more attention to their messages; they will only want to avoid
advertising in all media. Examining the Future of Advertising and
Brands in the New Entertainment Landscape provides a theoretical,
reflective, and empirical perspective on branded content and
branded entertainment in relation to audience engagement. It
reviews different cases about branded content to address the
dramatic change that brands and conventional advertising are facing
short term. Covering topics such as branded content measurement
tools, digital entertainment culture, and government storytelling,
this premier reference source is an excellent resource for
marketers, advertising agencies, brand managers, business leaders
and managers, communications professionals, government officials,
non-profit organizations, students and educators of higher
education, academic libraries, researchers, and academicians.
An absorbing, original, and ambitious work of reportage from the
acclaimed New Yorker correspondent
During the past decade, Peter Hessler has persistently
illuminated worlds both foreign and familiar--ranging from China,
where he served as The New Yorker's correspondent from 2000 to
2007, to southwestern Colorado, where he lived for four years.
Strange Stones is an engaging, thought-provoking collection of
Hessler's best pieces, showcasing his range as a storyteller and
his gift for writing as both native and knowledgeable outsider.
From a taste test between two rat restaurants in South China to a
profile of Yao Ming to the moving story of a small-town pharmacist,
these pieces are bound by subtle but meaningful ideas: the strength
of local traditions, the surprising overlap between cultures, and
the powerful lessons drawn from individuals who straddle different
worlds.
Full of unforgettable figures and an unrelenting spirit of
adventure, Strange Stones is a dazzling display of the powerful
storytelling, shrewd cultural insight, and warm sense of humor that
are the trademarks of Peter Hessler's work.
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A Life Begins
(Hardcover)
Keith Harrison Walker
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R1,280
R1,130
Discovery Miles 11 300
Save R150 (12%)
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Ships in 10 - 15 working days
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In The Price of Truth, Richard Fine recounts the intense drama
surrounding the German surrender at the end of World War II and the
veteran Associated Press journalist Edward Kennedy's controversial
scoop. On May 7, 1945, Kennedy bypassed military censorship to be
the first to break the news of the Nazi surrender executed in
Reims, France. Both the practice and the public perception of
wartime reporting would never be the same. While, at the behest of
Soviet leaders, Allied authorities prohibited release of the story,
Kennedy stuck to his journalistic principles and refused to manage
information he believed the world had a right to know. No action by
an American correspondent during the war proved more controversial.
The Paris press corps was furious at what it took to be Kennedy's
unethical betrayal; military authorities threatened court-martial
before expelling him from Europe. Kennedy defended himself,
insisting the news was being withheld for suspect political reasons
unrelated to military security. After prolonged national debate,
when the dust settled, Kennedy's career was in ruins. This story of
Kennedy's surrender dispatch and the meddling by Allied Command,
which was already being called a fiasco in May 1945, revises what
we know about media-military relations. Discarding "Good War"
nostalgia, Fine challenges the accepted view that relations between
the media and the military were amicable during World War II and
only later ran off the rails during the Vietnam War. The Price of
Truth reveals one of the earliest chapters of tension between
reporters committed to informing the public and generals tasked
with managing a war.
Rather than a media history of the region or a history of southern
media, Remediating Region: New Media and the U.S. South formulates
a critical methodology for studying the continuous reinventions of
regional space across media platforms. This innovative collection
demonstrates that structures of media undergird American
regionalism through the representation of a given geography's
peoples, places, and ideologies. It also outlines how the region
answers back to the national media by circulating ever-shifting
ideas of place via new platforms that allow for self-representation
outside previously sanctioned media forms. Remediating Region
recognizes that all media was once new media. In examining how
changes in information and media modify concepts of region, it both
articulates the virtual realities of the twenty-first-century U.S.
South and historicizes the impact of "new" media on a region that
has long been mediated. Eleven essays examine media moments ranging
from the nineteenth century to the present day, among them
Frederick Douglass's utilization of early photography, video game
representations of a late capitalist landscape, rural queer
communities' engagement with social media platforms, and
contemporary technologies focused on revitalizing Indigenous
cultural practices. Interdisciplinary in scope and execution,
Remediating Region argues that on an increasingly networked planet,
concerns over the mediated region continue to inform how audiences
and participants understand their entree into a global world
through local space.
Starting with the belief that learning goes way beyond the
classroom, COMversations highlights some of Singapore's top media
professionals from print, radio, TV, and social media as they share
their communication journeys.Stories from practitioners: Each
chapter goes deep in conversation with Chua Chin Hon, Colette Wong,
Divian Nair, Nicholas Fang, Edwin Chan, Jill Neubronner, Arlina
Arshad, and Alan Soon. Each brings with them years of industry
experience from their time in places such as SPH, MediaCorp,
Reuters, Bloomberg, CNN, CNBC and Fox Sports Asia, capturing for us
lessons that are best gleaned from being 'out there' in the
trenches. These lessons will bring to life the theories that are
taught in communication classes.They offer practical tips on
communication conveyed through stories. One, when tasked to serve
as moderator for an in-conversation style interview with Barack
Obama, took the effort to work on the little details that would
help him break the ice with the former US President, including
refurbishing a watch. Another, eyeing a job with CNN after years
with Channel News Asia, was told by the international broadcaster,
'Fly to London for the interview and we will give you 5 minutes to
impress us'. Yet another, who works as a foreign correspondent
based in Jakarta, regales us with tales of journalistic enterprise,
including one on how a free car ride in Iran led to a glimpse into
the conservative society's underground dance party.This book also
includes a special feature with Dr Vivian Balakrishnan, Singapore's
Minister for Foreign Affairs, who shares his communication style in
a range of contexts with students from Nanyang Business School at
NTU.
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