Presenting a comprehensive survey of the telecommunications industry in Japan, Taplin and Wakui cover the different sectors of the industry - including mobile, broadband and satellite, whilst considering key questions such as the structure and economics of the industry, government policy, and international relations issues connected to the industry. The volume brings together unique analysis by renowned experts in the telecommunications field. One major overall problem is that, unlike many other industries, Japan has lagged behind other countries in telecommunications. Japanese Telecommunications considers why this should be so, showing how far this is attributable to an unmodernized industry structure, and assessing the measures being taken to address the problem. After over a decade of struggle, Japan has recorded rapid uptake of broadband, and Japanese advanced mobile services have become increasingly successful on a global scale. Japan has also undergone regulatory reform, and competition policy is now given top priority by government. Taplin and Wakui examine the most recent developments and provide signposts for the future.

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research.

Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its? role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes:

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• Understanding the market, gathering ideas, and debate
• Product development, branding and strategy
• Internal Marketing
• Communicating and connecting with the public
• E Government Marketing - delivery, policy and leadership

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With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

Esports Insights outlines the fundamental characteristics, features, and structures of the rapidly growing esports industry and acts as the perfect primer for readers without any prior knowledge of esports. Featuring international case studies in every chapter, this book showcases the contemporary nature of esports through illustrative, industry examples. By offering a concise and easy to understand introduction, it discusses the key components, stakeholders, and features of this commercially driven sector, which by its very nature is dynamic and highly complex. Exploring current regulatory and governance structures within esports, it unpacks the industry's essential features by outlining the various genres, formats and stakeholders who are instrumental to the functioning of the esports industry. Adopting a critical but balanced analysis, the book discusses the social benefits of esports, outlining its potential as a tool for social inclusion and sport development, whilst acknowledging the potential impacts and risks of esports participation and spectatorship, related to health and wellbeing. Finally, Esports Insights also considers future developments and changes within esports, as the sector evolves and continues to professionalise. This book will be of interest to any student, researcher, or practitioner with an interest in sport business, sport and society, event studies, esports or video gaming, or the wider media industry.

This book provides a unique view of the evolution of these industries, drawing out how technology and economic forces have worked together to create platforms around which different companies interact. Through identifying the key aspects of this evolution over the past decades, the author is able to put forward a unique view of the emerging industrial structure of the communications industries ? the formation of an Information-Driven Global Commodity Chain, one that holds both incredible promise and challenges for our world.

* Focuses on a hot topic of strong and rising interest amongst students at the moment; * Draws on the only known longitudinal study of veteran YouTubers and established TV producers making serial narrative web-series together; * Includes eight case studies of key YouTube creators, all from under-represented and/or minority backgrounds.

Creativity is said to be the fuel of the contemporary economy. Dynamic industries such as film, music, television and design have changed the fortunes of entire cities, from Nashville to Los Angeles, Barcelona to Brisbane and beyond. Yet creativity remains mercurial - it is at the heart of industrial innovation and can attract investment, but it is also an intangible, personal quality and experience. What exactly constitutes creativity? Drawing on examples as diverse as postcard design, classical music, landscape art, tattooing, Aboriginal hip-hop, and rock sculpture, this book seeks to explore and redefine creativity as both economic and cultural phenomenon. Creativity also has a peculiar geography. Beyond Hollywood, creativity is evident in suburban, rural and remote places - a quotidian, vernacular, eclectic enterprise. In seeking to redefine the creative industries, this book brings together geographers, historians, sociologists, cultural studies scholars and media/communications experts to explore creativity in diverse places outside major cities. These are places that are physically and/or metaphorically remote, are small in population terms, or which because of old industrial legacies are assumed by others to be unsophisticated or marginal in an imaginary geography of creativity. This book reveals the richness and depth, the challenges and surprises of being creative beyond city limits. This book was originally published as a special issue of Australian Geographer.

This book explores the roles cultural intermediaries play in East Asian cinema. Based on extensive original research, and viewing cinema from the social science perspective which emphasizes the social processes entailed in the cultural production, circulation, and consumption of films and the social relations they involve, rather than studying films as texts, the book examines issues such as the differences between individual and collective intermediaries, the diverse resources and services that they mediate, their social background and targeted audiences, and the political implications of their work. One important conclusion is that cultural intermediaries have been central to creating the whole "idea" of East Asian cinema.

An in-depth exploration of the political economy of the Chinese technology company Baidu which, along with China's other tech giants Alibaba and Tencent, has emerged as a leading global Internet company. Baidu - not Google - is the dominant search company in China, the largest Internet market in the world, whose impact on the political economy is no longer limited to China, but the broader global market, and in particular the US economy. This book outlines the intense competition within the search engine market and illustrates the inter-capitalist dynamic in the contemporary Chinese Internet sector, and highlights Baidu's uniqueness on the global stage as it pivots to Artificial Intelligence (AI) and expands into other industrial sectors. ShinJoung Yeo offers a window into the intensifying geopolitical shaping of the global Internet industry, and the contention and collaboration among multinational firms and states to control the most dynamic capitalist economic sector - the Internet. An important and timely analysis for anyone interested in the political economy of the global media, communication, and information industries, and particularly those requiring a better understanding of the Internet industry in China.

This comprehensive Reader brings together seminal texts in media and communication from both traditional as well as more recent scholarship.

Readings are drawn from an international range of scholars and organized to reflect the growing internationalization of the field, with clearly defined sections covering key aspects of global communication. In addition to the core academic readings, key policy documents are also included to demonstrate the development of the political, economic and technological infrastructure that underpins the global system of media and communication.

-Comprehensive textbook for introductory classes in technical and professional communication -Distinguished by its design-centric approach to topics ranging from document development, problem solving, writing for the web, and writing in collaborative teams -Accompanied by an innovative website providing immersive, interactive simulations in which students take on the role of technical communicators to respond to real-world professional challenges -Online resources for instructors also include video downloads, sample assignments, and other resources

This book maps the landscape of contemporary European premium television fiction, offering a detailed overview of both the changes in the digital production and distribution and the emergence of specific national and transnational case histories. Combining a media-production approach with a textual and audience analysis, the volume offers a complex, stratified, systemic view of ongoing aesthetic, sociocultural and industrial developments in contemporary European TV. With contributions from leading experts in the field, the book first offers an overview of the industrial, policy and cultural context for the renaissance of European television drama over the past decade, based on original comparative research. This research is then supported by case study chapters from the key contexts within which quality European television is being produced, offering a complex and complete picture of the industry's strengths and limitations, its traditions and trends, its constraints and future perspectives. A European Television Fiction Renaissance is a must-read book for TV scholars working across Europe and beyond in the areas of media studies, international communications and television studies, media industries studies, production studies, European studies, and media policy studies as well as for those with an interest in television drama, Netflix, globalisation, pay TV and on demand.

This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation. Analyzing its history, its corporate divisions and international business relations, the book focuses on the dominant role of Bertelsmann in international media - and media services - in Europe, the U.S., Latin America, and China. Addressing a broad readership interested in issues of media ownership, journalism and policy work, this book shows how issues of media ownership and corporate power are closely connected to issues of beyond media, namely politics, consulting, services and financial transactions. The book also draws parallels to other major media conglomerates and their attempts to influence communication infrastructures and policies on national and international levels, helping readers to understand the broader structural relations and power mechanisms at play in the global media market. The book will be of interest primarily to scholars in the fields of global media studies, international communication studies, and the critical political economy of media and communication.

First published in 2006. Routledge is an imprint of Taylor & Francis, an informa company.

This book provides a comprehensive, easy-to-understand introductory guide to information, offering students the critical tools they need to shift their positioning from consumers and users to creators and critics. Searching, accessing, and using information are central to most daily lives. Yet, many users are not able to define what information is, identify who controls information, and create information to achieve a common good. In this book, Micky Lee teaches readers to critically interrogate key issues such as the categorization of information and knowledge throughout history, what digital divides are, why information is gender and race biased, how governments and corporations control citizens and consumers, as well as how we can resist unbalanced power relations. Readers will not only be able to relate these issues to "old" technologies, such as writing and printing, but will also be able to examine futurist technologies through the lenses of these enduring issues. A thoughtful and comprehensive overview, this is an ideal book for students and scholars of media studies, information and society, and communication and technology.

- Curating Social Data - Summarizing Social Data - Analyzing Social Data - Social Data Analytics Applications: Trust, Recommender Systems, Cognitive Analytics

Few modern innovations have spread quite so quickly as the cell phone. This technology has transformed communication throughout the world. Mobile telecommunications have had a dramatic effect in many regions, but perhaps nowhere more than for low-income populations in countries such as Jamaica, where in the last few years many people have moved from no phone to cell phone. This book reveals the central role of communication in helping low-income households cope with poverty. The book traces the impact of the cell phone from personal issues of loneliness and depression to the global concerns of the modern economy and the transnational family. As the technology of social networking, the cell phone has become central to establishing and maintaining relationships in areas from religion to love. The Cell Phone presents the first detailed ethnography of the impact of this new technology through the exploration of the cell phone's role in everyday lives.

"As esports has grown, the need for professional legal representation has grown with it. Justin's Essential Guide to the Business & Law of Esports & Professional Video Gaming provides a great baseline and will help prevent the legal horror stories of esports in the past." Mitch Reames, AdWeek and Esports Insider "Justin's exploration of the business and law side of the esports sector fills a gap of knowledge that is an absolute necessity in truly understanding the esports space." Kevin Hitt, The Esports Observer The Essential Guide to the Business & Law of Esports & Professional Video Gaming covers everything you need to know about the past, present, and future of esports and professional video gaming. The book is written by one of the foremost attorneys and business practitioners in today's esports and professional gaming scene, Justin M. Jacobson, Esq. This guide is meant to provide you with an in-depth look at the business and legal matters associated with the esports world. * Includes coverage of the stakeholders in the esports business "ecosystem," including the talent, the teams, the publishers, and the event organizers. * Explores various legal fields involved with esports, including intellectual property, employment and player unions, business investments and tax "write-offs," immigration and visas, event operation tips, social media and on-stream promotions, and much more. * The most current book on the market, with actual contract provisions modeled on existing major esports player, coach, shoutcaster, and sponsorship agreements. About the Author Justin M. Jacobson, Esq. is an entertainment and esports attorney located in New York City. For the last decade, he has worked with professional athletes, musicians, producers, DJs, record labels, fashion designers, as well as professional gamers, streamers, coaches, on-air talent, and esports organizations. He assists these creative individuals with their contract, copyright, trademark, immigration, tax, and related business, marketing, and legal issues. He is a frequent contributor to many industry publications and has been featured on a variety of entertainment, music, and esports publications and podcasts, including Business Insider, The Esports Observer, Esports Insider, Tunecore, and Sport Techie. Justin has positioned himself as a top esports business professional working with talent in a variety of franchise leagues including the Overwatch League, Overwatch Contenders, and Call of Duty Pro League as well as in many popular competitive titles such as Fortnite, CS:GO, Gears of War, Halo, Super Smash Brothers, Rainbow 6, PUBG, Madden, and FIFA and mobile games such as Brawlhalla, Clash of Clans, and Call of Duty mobile. Previously, he worked with various esports talent agencies as well as in an official capacity on behalf of several esports teams and brands.

Print Journalism provides an up-to-date overview of the skills needed to work within the newspaper and magazine industries. This critical approach to newspaper and magazine practice highlights historical, theoretical, ethical and political debates and includes tips on the everyday skills of newspaper and magazine journalists, as well as tips for online writing and production. Crucial skills highlighted include: sourcing the news interviewing sub editing feature writing and editing reviewing designing pages pitching features In addition separate chapters focus on ethics, reporting courts, covering politics and copyright whilst others look at the history of newspapers and magazines, the structure of the UK print industry (including its financial organization) and the development of journalism education in the UK, helping to place the coverage of skills within a broader, critical context. All contributors are experienced practicing journalists as well as journalism educators from a broad range of UK universities.

This anthology contributes to creating awareness on how digital ageism operates in relation to the widely spread symbolic representations of old and young age, the (lack of) representation of diverse older individuals in the design, development, and discourses and in the actual algorithms and datasets. It also shows how individuals and institutions deal with digital ageism in everyday life. In the past decades, digital technologies permeated most aspects of everyday life and became ingrained into human existence. With a focus on how age is represented and experienced in relation to digital technologies leading to digital ageism, digitalisation's reinforcement of spirals of exclusion and loss of autonomy of some collectives is explored, when it could be natural for a great part of society and represent a sort of improvement. The book addresses social science students and scholars interested in everyday digital technologies, society and the power struggles about it, providing insights from different parts of the globe. By using different methods and touching upon different aspects of digital ageism and how it plays out in contemporary connected data societies, this volume will raise awareness, challenge power, initiate discussions and spur further research into this field.

Many IT projects fail to deliver the benefits to the business that were promised. Yet IT managers and staff work hard to meet the needs of the business: Systems are put in place; network operations are reliable and stable. The cause is usually a misalignment of IT with the business. In this book, Bennet Lientz and Lee Larssen present over 200 specific, practical guidelines and steps that show how to: align IT and the business, develop methods that make IT more proactive in helping the business, more effectively manage vendors, avoid negative surprises, ensure that more projects are completed on time and within budget, among other things. The techniques in this book have been implemented in over 60 organizations around the world and in over 20 different industries, and the authors include several examples in each chapter to illustrate their points. Follow these proven recommendations to manage IT as a business that adds value to the company.

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with 'desktop' tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes: * Updated and expanded coverage of digital media, including issues relating to privacy and media strategy. * New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing. * Extended content on international advertising and shared cultural values. * The introduction of a channels-based typology of marketing communication. * Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.

A "revolution" is taking place in the development of global information and communications technologies. In slightly more than a decade, the World Wide Web has gone from the idea of an obscure English scientist to a consumer-oriented technology system with an expected one billion users by 2005. The technologies that enable this to happen are advancing rapidly, which is leading to both an unprecedented number of start-up companies and a host of innovative new alliances between companies. The growth has been so rapid and unexpected that little research and analysis has yet been done on what impact this transformation has had or will have on the ability of companies to meet the global sustainability challenge. As environmental strategy has traditionally been portrayed in terms of risk cutting and resource efficiency, there is a danger that critical business issues such as information technology, R&D and e-commerce development are examined in isolation from the wider sustainable business perspective. An important objective of the book is to explore, document and raise awareness of sustainability concerns arising from the emerging global information economy. The information economy is defined in the broadest sense possible, including software, hardware, telecommunication - traditional and wireless - and advanced communication technologies. Some of the key issues and questions that are examined include:Case studies on how and to what degree sustainability concerns are being integrated into the business model of electronic, telecommunication and dot.com firms. The relationship between the diffusion of information and communication technologies and the energy and resource intensity of companies. The role of information and communication technologies in the shaping of policies for sustainability, its impacts on sustainable or unsustainable lifestyles and its implications for the interaction between companies and other actors. Corporations and the global digital divide. The Ecology of the New Economy will be of interest to academics, governments, businesses, and non-governmental groups who are trying to understand the linkages and relationship between the two of our greatest global challenges: the information revolution and environmental sustainability.

What was it that got you through the Covid-19 pandemic? For some it was long walks; others turned to home baking. For millions it was video games, a booming industry which exploded in popularity over the pandemic years. Confined to our homes and with the lines of reality becoming blurred as everyday life shifted to screens, perhaps it was no wonder that so many of us were desperate to be transported to different worlds. In Playing with Reality: Gaming in a Pandemic, journalist and presenter Alex Humphreys, a passionate gamer herself, investigates this extraordinary boom in the gaming industry. Charting its rise, Alex interviews players and developers, sharing a glimpse of what was going on behind closed doors as studios closed and games were finished from home. Playing with Reality explores exactly what it was that made gaming a lifeline for so many, and what the future holds as we look to the metaverse.