The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and mass media. This book discusses one such player -- the Transnational Media Corporation (TNMC).
Long remembered as a time of rapid growth and expansion for international business, the decades of the '80s and '90s were a period characterized by major mergers and acquisitions. Good examples of this include Time Inc.'s 1989 merger with Warner Communication for $11.2 billion and Walt Disney's 1996 purchase of Cap Cities/ABC for $19.5 billion. According to the late Steven Ross, former co-chief executive officer of Time-Warner, "In order to succeed in business today, you must be in all the major markets of the world." TNMCs have indeed become salient features of today's global economic landscape.
This volume asks the most basic of questions: What makes a global corporation global? And, to what extent do TNMCs affect the marketplace of ideas? This book, then, is intended for the business professional or student who is interested in understanding the business and operations of transnational media.
Part I examines the regulatory and economic reasons prompting the formation of a TNMC. It seeks to explain why such companies engage in direct foreign investment and further considers how transnational operations affect the development of new media products in terms of cost, quality, and availability. The TNMC is unique among global corporations given the fact that its primary business is the creation of information and entertainment products. This book also examines the highly complex relationship between TNMCs and the host nations in which they operate. It further considers such specific issues as cultural trespass, transborder data flow, and the effects of transnational media on the marketplace of ideas.
Part II of this volume provides a series of case study analyses of five leading TNMCs including Time-Warner Inc., Sony Inc., Bertelsmann AG, the Walt Disney Company, and News Corporation Ltd. Specific attention is given to the history, business philosophy, and economic performance of each of these companies.

In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how the audience factors into the news which is produced. Seeking to fill that niche, this book argues that audience images are quite important in the construction of news, but not easily detected. That is because journalists are not principally interested in their audience; they are interested in the news.
USE THIS PARAGRAPH ONLY FOR GENERAL CATALOGS... This volume argues that although journalistic images of the audience may be "incomplete," they do exist and powerfully help shape the work of journalists in producing journalistic texts. Using a case study of news workers and news texts at two Chicago newsgathering organizations, the Chicago Tribune and WGN-TV, this book:
* examines notions of audience and how they have been treated by academicians,
* presents a detailed description of the ways in which audience is embedded within the news construction process,
* presents a very representative set of journalistic news values,
* presents differing ideas of audience at three key levels of the news organizations -- reporters and news gatherers, editors and producers, and senior editors, producers, and news directors, and
* seeks to summarize and position this study within the larger body of mass communication research.

Film and video have grown to be as significant in our time as books, newspapers and magazines. Documentary film-making is fast becoming as important and useful a skill as the ability to write well. Like writing, it can be learned by anyone. Film and video have grown to be as significant in our time as books, newspapers and magazines. Documentary film-making is fast becoming as important and useful a skill as the ability to write well. Like writing, it can be learned by anyone. Documentary for the small screen is both for those who are new to documentary film-making but want to know how to create productions of a professional standard, as well as for those already working in the medium who wish to improve their skills by taking a closer look at the way they carry out their tasks. It is written in a logical, straightforward way, the first half taking the reader through an analysis of what documentary actually is, to constructing it through developing the story and assembling the appropriate building-blocks. In the second part, the pre-production stages of preparing proposals, costings and outlines, and researching the subject are all carefully examined, as are production planning and the shoot, followed by the post-production stages involved in editing and reviewing the completed film. Paul Kriwaczek is an award winning documentary maker who has a wealth of experience to pass on, having worked for many years at BBC Television where he wrote, directed and produced documentary, drama, music and science programmes.

Specialists in cultural policy draw on many scholarly literatures and traditions, including but not limited to, media and communication studies, history, sociology, politics, arts management, geography, and cultural studies. Now, this new four-volume collection from Routledge brings together the key texts that form the background, context, and basis for a sophisticated understanding of the topic, materials that have hitherto been scattered throughout a variety of specialist journals and books. Cultural Policy offers advanced students and established researchers alike a comprehensive and carefully ordered 'mini library' of the subject's major works.

Media representations of ageing play a role in stereotype formation and even reinforce them. Encountering these stereotypes can negatively impact the self-esteem, health status, physical wellbeing and cognitive performance of older people. This international collection examines different dimensions of ageing and ageism in a range of media. Chapters include explorations of the UK media during the COVID-19 pandemic; age, gender and mental health in Ghana; advertising in Brazil; magazines in Canada; Taiwanese newspapers; comics, graphic novels and more. Bringing together leading scholars, this book critically considers differences in media portrayals and how older adults use and interact with the media.

In Atomic Bill, Vincent Kiernan examines the fraught career of New York Times science journalist, William L. Laurence and shows his professional and personal lives to be a cautionary tale of dangerous proximity to power. Laurence was fascinated with atomic science and its militarization. When the Manhattan Project drew near to perfecting the atomic bomb, he was recruited to write much of the government's press materials that were distributed on the day that Hiroshima was obliterated. That instantly crowned Laurence as one of the leading journalistic experts on the atomic bomb. As the Cold War dawned, some assessed Laurence as a propagandist defending the militarization of atomic energy. For others, he was a skilled science communicator who provided the public with a deep understanding of the atomic bomb. Laurence leveraged his perch at the Times to engage in paid speechmaking, book writing, filmmaking, and radio broadcasting. His work for the Times declined in quality even as his relationships with people in power grew closer and more lucrative. Atomic Bill reveals extraordinary ethical lapses by Laurence such as a cheating scandal at Harvard University and plagiarizing from press releases about atomic bomb tests in the Pacific. In 1963 a conflict of interest related to the 1964 World's Fair in New York City led to his forced retirement from the Times. Kiernan shows Laurence to have set the trend, common among today's journalists of science and technology, to prioritize gee-whiz coverage of discoveries. That approach, in which Laurence served the interests of governmental official and scientists, recommends a full revision of our understanding of the dawn of the atomic era.

Is it ethical to pass yourself off as black if you are Caucasian, as Rachel Dolezai, the president of a local chapter of the NAACP, did in 2015? Was it ethical for Donald Sterling, the former owner of the NBA team, to use racially inflammatory language? Is it ethical to exaggerate or fabricate the importance of one's role, as Brian Williams apparently did when he anchored the NBC nightly news? Is it ethical for a journalist to pay a source for a story, tips, and photos, as TMZ, Gawker and others do regularly? The above questions as well as other questions definitely illustrate the need for studying ethics. Real-World Media Ethics provides a wide showcase of real ethical issues faced by professionals in the media field. Numerous case studies allow readers to explore multiple perspectives while using realistic ethical principles. This book includes the basics in ethical journalism, as well as the tools to navigate through the landscape of mass media such as public relations, entertainment and other forms of visual communication. The second edition has been updated to encompass globalization, new media platforms, current copyright issues, net neutrality, sports ethics, and more. An accompanying companion website provides additional interviews demonstrating ethical principles in practice. Being a former ABC executive, author Philippe Perebinossoff gives readers an inside look at circumstances with an ethical, experienced eye.

This fully-updated new edition of Politics and the Mass Media provides a comprehensive introduction to the role of mass communications in politics at all levels, from election campaigns, news reports and lobbying groups to the media activities of pressure groups. The relationship between politics, politicians and the media is a matter of increasingly contentious debate, as politicians' awareness of the importance of the media becomes more sophisticated amidst rapidly-advancing media technology and control. Providing a review of the nature and content of political communications and of recent theoretical developments, Negrine addresses the issues surrounding today's mass media, including cable and satellite television, investigation of the press, the relationship between the state and broadcasing institutions and the ever-present question of whether or not Britain needs a media policy. This new edition includes: * Case studies from television and the press * Fully revised text with updated sections on the press, broadcasting and media legislation * Brand new chapters on Europe and globalisation

Buying and Clearing Rights is the first work to consider the difficulties of rights clearances in all forms of media. It offers practical advice on how to plan, clear and pay for rights. Covering such areas as co-production and the co-financing of contracts, multimedia, text, pictures, footage, software, moral rights and production paperwork, this book will be of use to producers, directors, suppliers of creative material and distributors as well as academics and media studies students.

This up-to-date, accessible textbook presents a comprehensive overview of the history, present and future prospects of French media, and considers the successes and failures of the French media policy from 1945 to the present day.
Raymond Kuhn investigates the politics and economics of the press, radio and television, from the days of state intervention and monopoly provision to current trends towards deregulation and pluralism, and discusses the importance of the new media' of cable and satellite broadcasting. Kuhn explores in particular the changing inter-relationship between media and state, as ownership and indirect interference decline while the state remains a key part of the media landscape in its policy making and regulatory roles.
The Media in France is essential reading for all students of French, European and Media Studies.

Though their primary concern, organizations in the creative industries don't only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.

Social scientists often dismiss the media as untrustworthy and irresponsible and the media frequently regard social scientists as incapable of giving a straight answer. The contributors to this volume complain of having been misrepresented, misquoted and edited out of all recognition. That this clash of cultures should occur is not surprising given the different priorities and perspectives of the social sciences and the media. This work examines these issues from the viewpoint of the media and social scientists who have had extensive media contact. The academics contributing to this book have conducted research on a diverse range of topics including: education, stress, football hooliganism, intelligence, risk factors for illness, drug use, performance appraisal in universities, politics, sex, religion, pornography, female sexuality, terrorism, youth culture and media studies. There are also chapters from well-known media practitioners, from radio, the television and newspapers. Based on the contributions, the editors offer practical suggestions for social scientists to help them work more effectively with the media and thereby reach a wider audience.

This book examines the political-economic dynamics in the development of a leading global Internet giant: Alibaba. As both a prominent example of, as well as providing the basic infrastructure for, China's outward expansion, Alibaba demonstrates the complex interplay between different state agencies and units of capital in the context of the rise of global China. Hong Shen investigates the development and expansions of Alibaba and discusses how Alibaba has not only become a leader of China's increasingly globalizing internet but has also increasingly served as a basic infrastructure model for other Chinese companies to go global. Shen also addresses how this process has been constantly shaped and reshaped by complex state-capital interactions along the way. This book shows how different units of capital, both inside and outside of China, have interacted with Alibaba's developmental strategies and illustrates how different state agencies, both domestic and international, have enabled or constrained the company's development, especially its global expansion. This book will appeal to students and scholars of critical political economy of media, global media and digital industries, communication, technology and society, and internet studies. It will also be relevant to policy-makers working in the arena of global internet and trade policies.

In this book, Ralph Negrine examines the political role of the mass media in contemporary Britain. Covering the main features of the press and television, it develops an analysis of their relationships with "politics" and political and social institutions, using extensive examples and case studies.
"Politics and the Mass Media in Britain" deals with the major issues in media studies--competition, ownership, control, autonomy, impact--from broad political perspectives, thus avoiding a simplistic, ahistorical overview of the topic. The book also examines practices within television and print journalism, and the relationship between news, politics, and political parties. Negrine discusses the issues of "impact" and "influence," as well as raising fundamental questions about the extent to which ideas about "freedom of the press" and "responsibility" have any real value in the present day.

What is the potential for education collaboration in the single European market? Education in and about the media is expanding across Europe and, like the industries it studies, is changing rapidly. The future of media education is a matter of live concern in all European countries, as educators and practitioners throughout the continent come together to learn from each other and to plan for the changes to come. "Media Education Across Europe" identifies the developments now taking place within and across the boundaries of European nation-states. Germany, Italy, Spain, Belgium, Sweden and the Netherlands - exploring the development of courses and approaches to the subject in each country. The contributors also consider the prospects for European collaboration in media education; the possibilities opening up for graduate employment; and the future conflict - and co-operation - between media teachers and media employers.

What is the potential for education collaboration in the single European market? Education in and about the media is expanding across Europe and, like the industries it studies, is changing rapidly. The future of media education is a matter of live concern in all European countries, as educators and practitioners throughout the continent come together to learn from each other and to plan for the changes to come. "Media Education Across Europe" identifies the developments now taking place within and across the boundaries of European nation-states. Germany, Italy, Spain, Belgium, Sweden and the Netherlands - exploring the development of courses and approaches to the subject in each country. The contributors also consider the prospects for European collaboration in media education; the possibilities opening up for graduate employment; and the future conflict - and co-operation - between media teachers and media employers.

Born in 1897, Milly Bennett lived an extraordinary life that led from her native San Francisco, to Honolulu, to China for the revolution, to the Soviet Union on the eve of World War II, to the Spanish Civil War, and home again, a journey punctuated with many love affairs, triumphs, and disappointments. This memoir of Milly's early years through her extended stay in China, places the current political turmoil there into a broader historical perspective. Nominally an autobiography of a remarkable woman and her brief time in China, it goes beyond the narration of an individual life by contributing details of a period of great instability, as well as exploring the sensitive topic of the involvement of foreigners in the internal politics of China.

Born in 1897, Milly Bennett lived an extraordinary life that led from her native San Francisco, to Honolulu, to China for the revolution, to the Soviet Union on the eve of World War II, to the Spanish Civil War, and home again, a journey punctuated with many love affairs, triumphs, and disappointments. This memoir of Milly's early years through her extended stay in China, places the current political turmoil there into a broader historical perspective. Nominally an autobiography of a remarkable woman and her brief time in China, it goes beyond the narration of an individual life by contributing details of a period of great instability, as well as exploring the sensitive topic of the involvement of foreigners in the internal politics of China.

Australian television has been transformed over the past decade. Cross-media ownership and audience-reach regulations redrew the map and business culture of television; leading business entrepreneurs acquired television stations and then sold them in the bust of the late 1980s; and new television services were developed for non-English speaking and Aboriginal viewers.Australian Television Culture is the first book to offer a comprehensive analysis of the fundamental changes of this period. It is also the first to offer a substantial treatment of the significance of multiculturalism and Aboriginal initiatives in television.Tracing the links between local, regional, national and international television services, Tom O'Regan builds a picture of Australian television. He argues that we are not just an outpost of the US networks, and that we have a distinct television culture of our own.'.a truly innovative book. The author ambitiously strives for a large-scale synthesis of policy, program analysis, history, politics, international influences and the Australian television system's place in the world.' - Associate Professor Stuart Cunningham, Queensland University of Technology

What happened when Sesame Street and Big Brother were adapted for African audiences? Or when video games Final Fantasy and Assassins' Creed were localized for the Spanish market? Or when Sherlock Holmes was transformed into a talking dog for the Japanese animation Sherlock Hound? Bringing together leading international scholars working on localization in television, film and video games, Media Across Borders is a pioneering study of the myriad ways in which media content is adapted for different markets and across cultural borders. Contributors examine significant localization trends and practices such as: audiovisual translation and transcreation, dubbing and subtitling, international franchising, film remakes, TV format adaptation and video game localization. Drawing together insights from across the audiovisual sector, this volume provides a number of innovative models for interrogating the international flow of media. By paying specific attention to the diverse ways in which cultural products are adapted across markets, this collection offers important new perspectives and theoretical frameworks for studying localization processes in the audiovisual sector. For further resources, please see the Media Across Borders group website (www.mediaacrossborders.com), which hosts a 'localization' bibliography; links to relevant companies, institutions and publications, as well as conference papers and workshop summaries.

Series Information:
CultureWork: A Book Series from the Center for Literary and Cultural Studies at Harvard

How do people make music - and how does this activity relate to the policies of governments and the music industry? What is the relationship between live music and music we hear on the radio, or in music videos? How has the digital revolution affected music-making in industrialised and in developing nations? In Media Policy and Music Activity, Krister Malm and Roger Wallis look in depth at the relationships between policies governing the output of the music media and music activity in society. A practical base in case study material is combined with a broad theoretical framework for understanding the music media.