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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
* Focuses on a hot topic of strong and rising interest amongst students at the moment; * Draws on the only known longitudinal study of veteran YouTubers and established TV producers making serial narrative web-series together; * Includes eight case studies of key YouTube creators, all from under-represented and/or minority backgrounds.
Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria's booming communication industry. The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry ('Nollywood') and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution. Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.
* Proven, highly original career advice from an accomplished writer and entrepreneur * Unique lessons on life, creativity and professionalism that can be applied to establish and successfully operate an independent communications consultancy from anywhere in the world - or to leverage PR expertise in any personal or professional venture * Exclusive insights encapsulating all facets of business and the strategic communications skillset proven to underwrite success
From the legendary journalist and creator of "Gonzo" journalism
Hunter S. Thompson comes the bestselling critical look at Nixon and
McGovern's 1972 presidential election.
* Proven, highly original career advice from an accomplished writer and entrepreneur * Unique lessons on life, creativity and professionalism that can be applied to establish and successfully operate an independent communications consultancy from anywhere in the world - or to leverage PR expertise in any personal or professional venture * Exclusive insights encapsulating all facets of business and the strategic communications skillset proven to underwrite success
Acclaim for the first edition:'Ruth Towse is to be congratulated on assembling such a high quality range of writers on cultural economics and on orchestrating their contributions so expertly. From anthropology and auctions through copyright and superstars to visual arts and welfare economics, scholars and general readers alike will discover in this Handbook an absorbing compendium of entries covering the main themes of a fascinating sub-discipline.' --Martin Ricketts, University of Buckingham, UK The second edition of this widely acclaimed and extensively cited collection of original contributions by specialist authors reflects changes in the field of cultural economics over the last eight years. Thoroughly revised chapters alongside new topics and contributors bring the Handbook up to date, taking into account new research, literature and the impact of new technologies in the creative industries. The book covers a range of topics encompassing the creative industries as well as the economics of the arts and culture, and includes chapters on: the economics of art (including auctions, markets and prices), artists labor markets, creativity and the creative economy, cultural districts, cultural value, globalization and international trade, the Internet, media economics, museums, non-profit organizations, opera, performance indicators, performing arts, publishing, regulation, tax expenditures and welfare economics. This highly commended reference tool will be warmly welcomed on a wide range of courses in the fields of economics, business, management, arts management and cultural and media studies. Contributors: H. Abbing, K. Acheson, K. Alford, O. Ashenfelter, W.J. Baumol, F. Benhamou, M. Blaug, L. Bonet, A.E. Burke, S. Cameron, D.C. Chisholm, F. Colbert, T. Cowen, T. Cuccia, G. Doyle, J. Farchy, V. Fernandez-Blanco, B.S. Frey, V. Ginsburgh, K. Graddy, C.M. Gray, J. Heilbrun, A. Henten, C. Hjorth-Andersen, M. Hutter, W.M. Landes, L. Levy-Garboua, W.A. Luksetich, C. Maule, I. Mazza, C. Montmarquette, D. Netzer, J. O'Hagan, G. Pignataro, J. Prieto-Rodriguez, I. Rizzo, F. Rochelandet, M. Rushton, D. Sagot-Duvauroux, W. Santagata, G.G. Schulze, B.A. Seaman, J.D. Snowball, M. Taalas, R. Tadayoni, D. Throsby, R. Towse, M. Trimarchi, D. Urrutiaguer, O. Velthuis, N.M. Wijnberg, G. Withers
The industrialization of information resources has been a growing trend across the world in recent years, especially in China, where the information resource industry has expanded exponentially for more than a decade. While analyzing the development conditions of China's information resource industry, this book clearly defines the implications and strategic value of the industry, summarizes basic information resource industry theories, and clarifies the history of its development and special regional characteristics within the Chinese context. Drawing on the statistics and measurement of various economic indicators of the information resource industry, the authors propose four stages of development: a germination period, an initial development period, a subsequent rapid development period, and lastly, a steady development period. At the same time, the book draws upon various theoretical models such as the "Dynamic Resource Triangle" model, the "Information Resource Industrial Symbiosis" model, the value chain model, and the explanation model of information consumption in order to shed light on the information resource industry's elements and the optimization of its management. In addition, the authors present the Information Resource Industry Development Index (IRIDI) to evaluate the industry's development in different provinces and cities across mainland China and monitor its dynamics from the point of view of industrial value and the external environment. While the book lays a solid theoretical foundation for the growth of China's information resource industry, it will also give international readers a clear picture of China's emerging industries in the current era.
The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks. Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries - film, television, journalism, music, games - and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media. Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.
Between Habit and Thought in New TV Serial Drama: Serial Connections is a consideration of some of the key examples of serial television drama available via transnational streaming platforms in recent times. Through the individual works examined, the book exemplifies the ways in which aesthetics, technology, and capitalism weave a complex social fabric around the production of the respective television series, thus presenting this type of serial drama as a finely engineered cultural production. Taking Bernard Stiegler's notion of an "image warfare" as its starting point, the author critically investigates the strategies deployed by the shows' producers to navigate this dynamic, shaped by the "new spirit of capitalism". With creativity intrinsic to the process, on the one hand, and a highly efficient drive for capturing and fixing attention driven by algorithm and economic logic, on the other, the author maps the processes at work in the production of high-value serial drama and considers how, despite this tension, they manage to present meaningful insights into the experience of being in this world: A world shaped by trauma, a desire for justice, and a search for systems of belief that can offer a way through the vicissitudes of contemporary life. Framed by a detailed analysis of the multiple processes that shape these works is a sustained analysis of the serials Mr Robot, Billions, The Leftovers, Rectify, and Westworld, and the dynamics of despair and hope that ripple through them. As such, it will appeal to readers of film and television studies, cultural theory, and those interested in furthering a critical aesthetics for our time.
-Taking an intersectional approach, Miranda Campbell offers international case studies that map both the systemic barriers that youth face and the responses that they are creating to these systemic barriers. -Driven by finding new frames to understand caring and community-oriented forms of labor spearheaded by young people, the book forwards an analysis of broader economic, social, and political conditions that underlie youth experiences, and highlights their responses and work to create more inclusive cultures and economies, based in caring values. -A robust, forward-looking conclusion draws together contemporary initiatives that are gaining momentum as possible routes out of the economic decline facing youth worldwide, including Universal Basic Income (UBI), paid entry-level internships for skills development, youth-specific spaces, and access to small-scale seed funding for youth-led projects.
This book explores how the television industry is adapting its production culture and professional practises of scheduling to an increasingly non-linear television paradigm, a testing ground where different communicative tools are tried out in a volatile industry. Based on four case studies the book argues that a new television paradigm is being produced from within the multiplatform television organisations themselves in order to adapt to changing viewer habits and the tensions between digital and broadcast television. Drawing on a unique genre and production studies approach that cuts across the humanities and sociology in television studies, chapters cover in-depth studies of: * The communicative changes to the on-air schedule as a televisual text phenomenon in the digital era, and how the conceptualisations of the audience are changing in scheduling and curation for multiplatform portfolios * The changing production culture of scheduling in companies for their multiplatform portfolios * The dilemmas of curation in multiplatform portfolios. Situated at the intersection of the humanities and sociology in media production studies, this book will be of key interest to scholars and students of television studies, media production studies and cultural studies and to researchers and media professionals and management in the television industry.
-Taking an intersectional approach, Miranda Campbell offers international case studies that map both the systemic barriers that youth face and the responses that they are creating to these systemic barriers. -Driven by finding new frames to understand caring and community-oriented forms of labor spearheaded by young people, the book forwards an analysis of broader economic, social, and political conditions that underlie youth experiences, and highlights their responses and work to create more inclusive cultures and economies, based in caring values. -A robust, forward-looking conclusion draws together contemporary initiatives that are gaining momentum as possible routes out of the economic decline facing youth worldwide, including Universal Basic Income (UBI), paid entry-level internships for skills development, youth-specific spaces, and access to small-scale seed funding for youth-led projects.
Featuring scholarly perspectives from around the globe and drawing on a legacy of television studies, but with an eye toward the future, this authoritative collection examines both the thoroughly global nature of television and the multiple and varied experiences that constitute television in the twenty-first century. Companion chapters include original essays by some of the leading scholars of television studies as well as emerging voices engaging television on six continents, offering readers a truly global range of perspectives. The volume features multidisciplinary analyses that offer models and guides for the study of global television, with approaches focused on the theories, audiences, content, culture, and institutions of television. A wide array of examples and case studies engage the transforming practices, technologies, systems, and texts constituing television around the world today, providing readers with a contemporary and multi-faceted perspective. In this volume, editor Shawn Shimpach has brought together an essential guide to understanding television in the world today, how it works and what it means - perfect for students, scholars, and anyone else interested in television, global media studies, and beyond.
For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: * The basics of positive, proactive, strategic communications for individuals and organizations * What it means to be a PR expert in the creative industry and to do great work * An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more * Customer service and all it entails * Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.
For consultants, facilitators or OD specialists, a house's familiar image will help their clients see, think and feel their ways solving their business issues. No need for dry and hard-to-remember management schemas. The striking visual and active methods shown here deeply engage clients - they get it right away. The House and its 'Rooms' make sense to them, and they willingly start working with you. The Our House model has many of these 'Rooms' where complex business issues are sorted into one area at a time. The focus, the mood and the process vary with each Room, and the author reveals an entirely original consulting process each time. Disciplined creativity begins: loosening the grip of the past in the Attic; testing business foundations in the Cellar; preparing a meal the customer would love in the Kitchen; suppliers, maintenance and low-hanging fruit in the Garden; the team's dirty washing in the Laundry; elimination and waste goes into the Toilet; frank talk and vision alignment take place at the Dining Table; big systems perspectives can be seen from the Balcony; analysis in the Study; conversation and connection in the Living Room. The simplicity of the images of a House and its Rooms belies their frugality and their strength. In each Room, your clients are put through something demanding yet liberating. They see things differently and they see different things. Our House shows you how to succeed with simple action methods that are enlightening and strong.
This book provides a critical political economic examination of the impact of increasingly concentrated global media industries. It addresses different media and communication industries from around the globe, including film, television, music, journalism, telecommunication, and information industries. The authors use case studies to examine how changing methods of production and distribution are impacting a variety of issues including globalization, environmental devastation, and the shifting role of the State. This collection finds communication at a historical moment in which capitalist control of media and communication is the default status and, so, because of the increasing levels of concentration globally allows those in control to define the default ideological status. In turn, these concentrated media forces are deployed under the guise of entertainment but with a mind towards further concentration and control of the media apparatuses many times in convergence with others
This book examines cultural participation from three different, but interrelated perspectives: participatory art and aesthetics; participatory digital media, and participatory cultural policies and institutions. Focusing on how ideals and practices relating to cultural participation express and (re)produce different "cultures of participation", an interdisciplinary team of authors demonstrate how the areas of arts, digital media, and cultural policy and institutions are shaped by different but interrelated contextual backgrounds. Chapters offer a variety of perspectives and strategies for empirically identifying "cultures of participation" and their current transformations and tensions in various regional and national settings. This book will be of interest to academics and cultural leaders in the areas of museum studies, media and communications, arts, arts education, cultural studies, curatorial studies and digital studies. It will also be relevant for cultural workers, artists and policy makers interested in the participatory agenda in art, digital media and cultural institutions.
Models of Journalism investigates the most fundamental questions of how journalists can best serve the public and what factors enable or obstruct them in doing so. The book evaluates previous scholarly attempts at modeling the function and influencing factors of journalism, and proceeds to develop a range of important new models that take contemporary challenges faced by journalists and journalism into account. Among these new models is the "chronology-of-journalism", which introduces a new set of influencing factors that can affect journalists in the 21st century. These include internal factors - journalistic principles, precedents and practices - and external factors - journalistic production, publication and perception. Another new model, the "journalistic compass", delineates differences and similarities between some of the most important journalistic roles in the media landscape. For each new model, Peter Bro takes the actions and attitudes of individual journalists as its starting point. Models of Journalism combines practice and theory to outline and assess existing theoretical models alongside original ones. The book will be a useful tool for researchers, lecturers and practitioners who are engaged with the ever-evolving notions of what journalism is and who journalists are.
For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: * The basics of positive, proactive, strategic communications for individuals and organizations * What it means to be a PR expert in the creative industry and to do great work * An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more * Customer service and all it entails * Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.
* A comprehensive and technology-focused core textbook for advanced undergraduate and postgraduate Media Management and Media, Entertainment and Technology programmes, which are sought-after globally * Explores the transformation impact of AI technologies on all major segments of the media business, both private and public sector. * Incorporates forty real-life and geographically diverse case studies to demonstrate how theory translates to practice. * Pedagogical features aid learning, including theory-focused textboxes, key learning points, reflective questions and chapter summaries.
-Comprehensive textbook for introductory classes in technical and professional communication -Distinguished by its design-centric approach to topics ranging from document development, problem solving, writing for the web, and writing in collaborative teams -Accompanied by an innovative website providing immersive, interactive simulations in which students take on the role of technical communicators to respond to real-world professional challenges -Online resources for instructors also include video downloads, sample assignments, and other resources
Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com
In the last decade our mobile phones have been infiltrated by angry birds, our computers by leagues of legends and our social networks by pleas for help down on the farm. As digital games have become networked, mobile and casual they have become a pervasive cultural form. Based on original empirical work, including interviews with workers, virtual ethnographies in online games and analysis of industry related documents, Global Games provides a political, economic and sociological analysis of the growth and restructuring of the digital games industry over the past decade. Situating the games industry as both cultural and creative and examining the relative growth of console, PC, online and mobile, Aphra Kerr analyses the core production logics in the industry, and the expansion of circulation processes as game services have developed. In an industry dominated by North American and Japanese companies, Kerr explores the recent success of companies from China and Europe, and the emergent spatial politics as countries, cities, companies and communities compete to reshape digital games in the networked age.
Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator. Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work. |
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