The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.

Provides a clear understanding of the core principles in sport management education and its implementation across the globe Provides sport management academics with an essential resource for designing and refining curriculum design Evaluates the position of sport management education in relation to employment need and educational programme design Examines the critical development of sport management pedagogy and considers a unified globalised accreditation body that would help further professionalise the industry around the globe Essential reading for Sport Management educators and those in sport related professions to understand global educational platforms and their implications for policy at local, regional, national and international level

This book aims to take stock of what British membership of the European Union has contributed to British life for the sport sector, allowing us to make some informed guesses about the future, with all the unavoidable caveats. The book will look at different aspects of professional as well as amateur (competitive or recreational) sport, in an attempt to isolate the influence which Europe has exerted on Britain so far. There are no other books on the market like this.

This book analyzes the place and role of sport within public diplomacy, including theoretical conceptualizations of the category of sports diplomacy as a sub-category of public diplomacy and empirical research of selected examples of the use of sport within public diplomacy. The empirical part of the book refers to three approaches to sports diplomacy and concerns the utilization of sport by states in order to shape relations with other states, the role of sport in building the international image of a state and the diplomatic subjectivity of international sports organizations. In reference to the first two approaches, the book uses comparative case study was in order to make observations and generalizations concerning sports diplomacy. Apart from that, the book includes a detailed study of the diplomatic subjectivity of the International Olympic Committee.

Provides a critically informed review of the application of stakeholder theory in sport management studies Analyses the relationship between different stakeholders within sport in different contexts Identifies and analyses, through the application of relevant theories, the distinctive management challenges of collaborating with stakeholders in sports Suggests how the literature on stakeholding in sport can be advanced in order to provide knowledge relevant not only to sport studies, but also to organization theory more broadly Provides alternative understandings of inter-organisational relations in sport Points to future avenues of inquiry in order to extend the reach of stakeholder theory and other inter-organizational perspectives in sport management research

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com.

Collective Bargaining in Professional Sports provides a timely and practical overview of the impact and importance of the collective bargaining process in the business of professional sports in the United States. Focusing on the contemporary history of collective bargaining in the National Basketball Association (NBA) and the National Football League (NFL), but drawing out important lessons for all professional sports, the book sheds light on some of the key issues within modern sport business and sport governance. It offers an inside look into topics such as revenue sharing, competitive balance, circumvention of league rules, player free agency, player social activism, player discipline, and the ethical and legal issues around the use of wearable biometric tracking systems to collect player data. An essential read for sports business industry practitioners and students alike, this is fascinating reading for anybody with an interest in sport business, sport law or labor relations. It is also a valuable resource for anyone who wants to increase their understanding of the business and financial operations of professional sports leagues and teams, player contracts and salaries, and the role and authority of professional sports league commissioners.

Sport is both a global business and a vehicle for social inclusion and community development. This book examines key performance areas in sport management that cut across cultural, economic and geographical borders, from both commercial and social justice perspectives. Written by leading sport management and sport development scholars from around the world, the book highlights international management challenges, suggests appropriate management practices, and raises questions to stimulate further debate. From a commercial sport management perspective it explores key topics including the management of sport communication in an age of digital media, crowd funding in sport, managing government and commercial alliances, and managing power and politics in sport. From a social justice perspective, it examines issues including sport volunteer management, the management of sport for inclusion, and academic partnerships in international sport management. Offering an authoritative survey of contemporary international sport management, as well as signposts for future research and practice, this is fascinating reading for all students, researchers and practitioners working in sport management or sport development.

The Routledge Handbook of Sport Governance is a comprehensive and authoritative survey of the wide range of issues shaping sport governance. It considers the evolution of the sport industry from a largely amateur, volunteer-driven sector into the globalised business that it is today and examines how professionalisation has fundamentally shifted the governance landscape for sport organisations and all those working within sport. Written by a team of leading sport management scholars from around the world, the book is organised around five key themes: Part I: Overview of sport governance Part II: Environmental context and policy perspectives Part III: Ownership structures and governance models: Implications for sport governance Part IV: Board roles in the governance process Part V: Future sport governance challenges Each chapter reviews the most recent research available and, in some cases, presents new data to support previously published studies. As sport governance is a relatively young field, each chapter maps future research needs to provide direction for sport governance scholars. A special feature of the handbook is a series of nine shorter research chapters in Part IV examining board roles in the governance process, tying theory to the day-to-day practical aspects of running a sport organisation. With broader and deeper coverage of the key issues in contemporary sport governance than any other book, this handbook is essential reading for students, researchers and practitioners in sport business and management.

Multidisciplinary perspectives, including sport, health and social work Cutting-edge research, including both qualitative and quantitative data International contributors and perspectives Including recommendations for policy and best practice

Updated and new case studies. New insights for Sochi 2014 and Rio 2016. Examples from around the world covering all sizes of event. Photographs from events around the world. Supporting current research.

Understanding Esports: An Introduction to the Global Phenomenon places professional Esports, a rapidly growing industry, in both the cultural and athletic landscape. This book explores how the rise of professional gaming has shaped-and been shaped by-media trends, interpersonal communication, and what it means to be classified as an athlete. Ryan Rogers has assembled contributors from a variety of backgrounds and experiences in order to provide a broad view of the history, experience, and impact of professional gaming. Scholars of media studies, communication, sports, and cultural studies will find this book especially useful.

Commissioned by the WASM Executive Board, representing this organization's leadership and commitment to develop, summarize, synthesize, and analyze knowledge that help enhance global sport industry. Covers a range of key research and practical issues in globalized sport management in diverse national and cultural contexts of both global and local settings. Chapters are contributed by 29 scholars from 9 countries, addressing a variety of cross-cultural or comparative topics in the sport industry. Combines scholarly output derived from diverse inquiry protocols, such as review of literature, documentary analysis, qualitative research, and quantitative investigations. Signifies the continued commitment of the WASM and Taylor & Francis in promoting global sport management studies and advancing the sport industry world-wide.

Drawing on primary research within voluntary sports clubs in the UK and secondary analysis of the wider international literature on social capital, this text focuses on the micro-processes of social capital development and how they play out in specific social settings. In so doing, it adds to existing research by developing a rich, contextualised, process-based view of social capital in action. Critically reviewing theoretical and empirical literature on social capital, the book highlights the key current debates. The empirical core of the book draws on ethnographic observation over 18 months at voluntary sports clubs in the UK, including in-depth interviews with sports club members and organisers. The text explicitly seeks to set this empirical work in its wider context, by considering the findings in relation to other international studies of social capital in both sports clubs and other types of organisation. The book draws on international research from a whole range of countries: UK, USA, Australia, Canada, Norway, Denmark, Netherlands, Japan, Vanuatu, Czech Republic, Germany, and many others. The book establishes a transferable, process-based understanding of how social capital develops - both within sports clubs and beyond. This is an illuminating reading for policymakers, practitioners, and researchers with an interest in the sociology of sport, sport development, sport management, sport policy, social theory, social policy, or social networks.

It is the first and only book dedicated to the exploration of community sport coaching. The text will bring together important features of community sport coaching practice; from the examination of sport policy and coach education, to the coaching of diverse populations and the accompanying socio-political features and challenges. Chapters will include example cases and scenarios from the real-world of community sport coaching practice. The book has been structured to facilitate and assist teaching across a broad range of sport coaching modules and programmes.

It will be the first comprehensive book on critical reflections on good governance on the market. It will respond to a highly topical and global debate, both in practice and in academia. It will be the most theoretically rigorous book on good governance in sport, which provides various theoretical perspectives and practical implications. It has some of the leading, most respected academics on good governance in general and good governance in sport as contributing specialist authors. It will be accessible to a wide range of students from different countries, programmes and at different levels. It will be relevant to politicians, administrators and policy makers in the sport industry and governments at international, national and local level.

Provides a theoretically informed analysis of leadership processes in elite sport systems. Provides a theoretically informed analysis of the value context within which leadership in elite sport systems operates. Provides a comparison of elite sport leadership processes across a range of sports and national contexts. Identifies and analyses the distinctive features of elite sport leadership within multi-level contexts.

The book critically examines the current anti-doping policy from a legal perspective. Serves as an innovation exploration in to issues that have largely been ignored in academic reflections and public discussions. Presents a much-needed discussion on the burden of proof and the legal rights that athletes must subject to

The first book to introduce and explore this hugely important subject Contains clear practical guidance on how to put athlete welfare at the heart of sport Covers key theory and contemporary issues Covers the full span of an athlete career and post-retirement transition Includes useful learning features, such as review questions and illustrative case studies

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and therefore differentiate - a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers' opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women's sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women's sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women's sports and those who work in women's sport. An essential reference for any researcher or advanced student with an interest in women's sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women's studies.

* Comprehensive and reader-friendly introduction to managing intercollegiate athletics * Combines theoretical concepts with practical guidance, examples and insider perspectives * Includes interviews with successful practitioners * Fully revised and updated new edition with new data and cases throughout * New edition includes expanded coverage of professional development plus ethics and social justice * Features examples from institutions, conferences and associations of varying sizes

o Series - the book will be a key part of the overall series o Authors - team of academic leaders with industry background and an industry CEO with an academic/writing background. o Sponsorship - COVID notwithstanding, a growing and popular field of work and study. o Content that can be applied in practice. o Global leaders on the topic (SponsorshipX, CSLS, etc.).

Unpacks the complexity of the under-representation of women in sports coaching. The book moves beyond homogenised notions of 'women' to look at different kinds of women's experiences as well as progressing beyond simplistic notions of 'sport' to look at different kinds of sporting contexts. Recognises that coaching can occur at different levels - grassroots to elite. There is no book available that has sought to capture the most current research in support of women's experiences in sport coaching and put that knowledge into useful best practices that can be actualized by those working in the field.

Brings together research by authors who are experienced in being involved in working with athletes. Discusses actual experiences of athletes and furthermore provide information about types of support that have been found to be useful. Allows authors scope to present implications and in-depth case studies. Addresses pioneering and original chapter topics such as; doping and retirement, care for athletes and indigenous perspective.