Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

The most comprehensive survey of sport and sustainability ever published Addresses a topic of growing importance - every sport organisation needs to understand its environmental and social responsibilities Structured around the 17 UN Sustainable Development Goals, the gold standard blueprint for sustainable development Each section contains chapters on theory, measurement, and real-world application, making this an indispensable tool for students, researchers and practitioners International team of authors

This book updates the public policy dialogue on major league sports facilities and the property tax in the US. By providing a rigorous treatment of the property tax within the context of major league sports facilities, this volume debunks the widely asserted claim that most major league teams do not pay property taxes. The chapters methodically lay out the property tax status of every activity major league facility, the actual worth of that property tax expenditure, and the impact of property tax exemptions on local public services. Using empirical data, the volume provides a foundation for informed policy making regarding major league sports facilities. As such, this book will be a useful tool for researchers and students in sports economics, sports management, public policy, and public finance, as well as practitioners involved in the policy process. Economists have extensively studied the billions of dollars that state and local governments have devoted to funding professional sports stadiums. However, the implicit subsidies that stadiums typically receive through property tax exemptions has received scant attention. In Major League Sports and the Property Tax, Geoffrey Propheter thoroughly examines the common practice of removing sports venues from local tax rolls, which results in millions of dollars in forgone tax revenue that is often not reported in the public accounting of costs. Propheter provides a detailed examination of how property taxes are administered and the implications that derive from stadium property tax exemptions and abatements. His comprehensive analysis presents stylized facts and specific examples that provide the most thorough treatment on the subject to date. The breadth of analysis and meticulous coverage of relevant issues demonstrates why Propheter has emerged as a leading expert on the economics of stadiums. This is perhaps the most important book on the public financing of stadiums written in the past decade, and anyone interested in stadium economics will want their own copy to read and reference. JC Bradbury, Professor of Economics, Kennesaw State University

The first book to introduce and explore this hugely important subject Contains clear practical guidance on how to put athlete welfare at the heart of sport Covers key theory and contemporary issues Covers the full span of an athlete career and post-retirement transition Includes useful learning features, such as review questions and illustrative case studies

A celebration of the best moments in recent history for the Cleveland Browns. Cleveland is a blue-collar city with hardworking people that support their hardworking teams. No matter the previous seasons’ records, Cleveland’s loyal fan base always returns. And no matter the amount of losses, dysfunction, or controversy, the Cleveland Browns remain one of the most popular franchises in professional football. In First and Ten: A Fresh Look at the Cleveland Browns, Vince McKee covers the “new� history of the Browns after their return to the NFL in 1999, including several winning seasons and numerous runs toward the playoffs. McKee focuses on these positive moments and impactful players, but he doesn’t shy away from reflecting on the negatives when necessary, providing a fresh look at this storied franchise. First and Ten covers all the fun—and sometimes the chaos—of this beloved team. It’s a tale for every Browns fan who wears their orange and brown proudly, every week, no matter the team’s record.

Following Russia's invasion of Ukraine in early 2022, sanctions were implemented that banned Russia from most international sports. As a result, sport governing bodies (SGBs) have made a marked shift in their tradition of neutrality, to a point of no return. In light of this, this book asks what is next for SGBs. It provides an analysis of the root problem that sport governing bodies have had with politics since their inception: a paradoxical treatment of neutrality. This can be evidenced by their awarding of Mega-Sport Events to authoritarian states and also through the SGBs' own desire to make a difference by promoting human rights and sustainable development. Good or bad, the author argues that their neutrality principles are invalidated by their actions. Offering interdisciplinary research with empirical examples, this issue is explored in an engaging, yet analytical way, making it valuable reading for researchers and students interested in sport management, for organisations and also policy makers. This book presents a pioneering study of neutrality and autonomy in sport in light of the Ukraine crisis, and addresses a growing appetite in academia on how sport governing bodies will reconcile their commitments to societal progress, whilst maintaining neutrality.

In 2012, over four billion people tuned in to watch the London Summer Olympics. As the single largest mega-event in the world, the Olympics has the power to captivate the global imagination. Long before athletes vie for a gold medal, however, competition between cities eager to host the Games kicks off with a rigorous bid process. The lengthy and expensive endeavor to host the Olympics is as high-stakes as any sporting event. Rather than encouraging cities to refrain from bidding, Bidding for Development takes a policy approach that challenges stakeholders to bid responsibly and strategically in pursuit of concrete outcomes. Every bid city has the potential to accelerate long-term transportation development through a strategic and robust planning process. This book concentrates on the phenomenon of repeat Olympic bids and the opportunities that may come from bidding, particularly for those cities that never win the Games. In this context, Bidding for Development explores the intersection between transportation infrastructure development, the Olympic bid process, and the resulting legacies experienced by bid losers. The findings address the central question: how can participating in the Olympic bid process accelerate transportation development regardless of the bid result? In response, this book presents a Bid Framework outlining how and when cities may use the bid to unite resources, align transportation priorities, and empower leaders to achieve urban development objectives in preparation for the Olympic bid. The Bid Framework is then applied to two case studies, Manchester and Istanbul, to examine each bid loser's effectiveness in using the bid process to catalyze transportation development. Concurrently, the book takes into consideration how the International Olympic Committee's evolving bid regulations and requirements relate to urban development and positive social legacy. Bidding for Development delivers actionable recommendations for all Olympic stakeholders to improve the value of the bid process and transportation benefits beyond the Games.

Soccer is the world's most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football's key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women's game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.

Frame by glorious frame, this beautiful graphic novel captures the essence of the Tour de France - the grit and the glory. Since Maurice Garin's inugural victory in 1903, hundreds of thousands of kilometers have been covered in pursuit of the yellow jersey and few of them have been without incident or drama. Here are the Tour's legends: Eugene Christophe welding his bicycle back together at the foot of the Pyrenees in 1913; Bartali V Coppi, 1949; Poulidor shoulder-to-shoulder with Anquetil on the Puy de Dome, 1964; Tommy Simpson's death on Ventoux, 1967; Lance Armstrong's domination and disgrace; finishing with Bradley Wiggins' and Chris Froome's victories back-to-back victories for Britain in 2012 and 2013. 'Oh what a fantastic book this is. Not only is it a wonderfully concise history of the Tour, it is quite ravishing to behold. I adored it.' Observer.

Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals. The case studies examine the successes and failures of communication in the corporate culture of sport intersecting with social issues including race, gender, religion, social media, mass media, public health, and LGBTQ+ issues. Topics include the COVID-19 pandemic, the Black Lives Matter movement, sexual abuse scandals, domestic violence, cultural appropriation, and mental health. Each chapter contextualizes a specific issue, presents relevant theory and practical communication principles, and leads into discussion questions to prompt critical reflection. The book encourages students to view the evidence themselves, consider competing ethical and professional claims, and formulate practical responses. This collection serves as a scholarly text for courses in sport communication, business, intercultural communication, public relations, journalism, media studies, and sport management.

Brush up on your cricket knowledge of the Ashes with a hilarious and alternative guide to cricket's most fiercely contested series. In this laugh-out-loud follow up to the Sunday Times bestseller Tuffers' Cricket Tales, ex-England cricketer, TV personality and Test Match Special commentator Phil Tufnell offers his unique take on the whole Ashes experience. Drawing on incidents from his own colourful career and the reminiscences of great English and Aussie cricket characters, both past and present, Tuffers highlights all the elements that make for a truly memorable Ashes series, on and off the pitch. Heroic performances, personal 'Cat-astrophes', bonkers selections, cultural clashes between Poms and Ockers, slanderous sledges, dubious tactics, odd superstitions, touring high-jinx and nail-biting finishes are all on the agenda as he delves into the 131-year history of a unique sporting institution. Along the way, Tuffers, who played in five Ashes series without ever getting close to laying his hands on the famous urn, aims to discover the key to winning what is the ultimate prize for any English or Australian cricketer Shot through with his love and knowledge of cricket, Tuffers' Alternative Guide to the Ashes is written with the characteristic cheeky charm which made Phil Tufnell a firm favourite of England's Barmy Army (and a target for good-natured abuse from fans Down Under). Raves for Tuffers' Cricket Tales: 'Hilarious' (Daily Star Sunday); 'Amusing' (All Out Cricket) Five star reader reviews for Tuffers' Alternative Guide to the Ashes: 'An excellent book. The words come to life in pictures. A great read' 'A light, non-demanding, entertaining read - I definitely recommend this book whether you're into cricket or not. I found myself giggling out loud!' 'I enjoyed stories about old time cricketers that I recall from the 60s 70s and 80s especially. Very suitable for dipping in and out of'

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

An absolutely essential book for every modern football fan, about the development of Premier League tactics, published to coincide with 25 years of the competition. Back in 1992, English football was stuck in the dark ages, emerging from a five-year ban from European competition. The game was physical, bruising and attritional, based on strength over speed, aggression over finesse. It was the era of the midfield general, reducers, big men up front and getting it in the mixer; 4-4-2 was the order of the day. Few teams experimented tactically. And then, almost overnight, it all changed. The creation of the Premier League coincided with one of the most seismic rule changes in football history: the abolition of the back-pass. Suddenly defenders had no-get-out-of-jail-free card, goalkeepers had to be able to field and play the ball and the pace of the game quickened immeasurably. Tactics evolved dramatically, helped by an increased foreign influence. The Mixer is the first book to delve deep into the tactical story of the Premier League, and take a long view of how the game has developed over the last quarter century. From Ferguson's directness to Keegan's relentlessly attacking Newcastle outfit, to Mourinho's cagey, reactive Chelsea, all the way to Ranieri's counter-attacking champions, The Mixer is one of the most entertaining, rich and knowledgeable football books ever written.

This book explores issues related to the abuse of referees and match officials in sport. Drawing on original empirical research in football, rugby union, rugby league and cricket, it provides an insight into the complexities involved in the recruitment, retention and development processes of match officials from across the global sports industry. Using an evidence-based approach, the book examines why abuse occurs, the operational environments in which match officials operate, and underlying issues and trends that cut across sports and therefore can be linked to wider societal trends. It challenges global sport policy and discusses the development of an inclusive, cohesive and facilitative environment for match officials, players, coaches and spectators to ensure the future provision of global sport. Referees, Match Officials and Abuse is an invaluable resource for all students, scholars and national governing bodies of sport with an interest in match officials, sports governance, sport policy, sport management and the sociology of sport.

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

Esports Insights outlines the fundamental characteristics, features, and structures of the rapidly growing esports industry and acts as the perfect primer for readers without any prior knowledge of esports. Featuring international case studies in every chapter, this book showcases the contemporary nature of esports through illustrative, industry examples. By offering a concise and easy to understand introduction, it discusses the key components, stakeholders, and features of this commercially driven sector, which by its very nature is dynamic and highly complex. Exploring current regulatory and governance structures within esports, it unpacks the industry's essential features by outlining the various genres, formats and stakeholders who are instrumental to the functioning of the esports industry. Adopting a critical but balanced analysis, the book discusses the social benefits of esports, outlining its potential as a tool for social inclusion and sport development, whilst acknowledging the potential impacts and risks of esports participation and spectatorship, related to health and wellbeing. Finally, Esports Insights also considers future developments and changes within esports, as the sector evolves and continues to professionalise. This book will be of interest to any student, researcher, or practitioner with an interest in sport business, sport and society, event studies, esports or video gaming, or the wider media industry.

It is the first and only book dedicated to the exploration of community sport coaching. The text will bring together important features of community sport coaching practice; from the examination of sport policy and coach education, to the coaching of diverse populations and the accompanying socio-political features and challenges. Chapters will include example cases and scenarios from the real-world of community sport coaching practice. The book has been structured to facilitate and assist teaching across a broad range of sport coaching modules and programmes.

The UEFA European football championship was the first European mega-event to take place in post-socialist Europe. Taking this as a departure point, this volume focuses on football as a realm of constructing and negotiating identities using rich ethnographic fieldwork and in-depth media analysis.

This Palgrave Pivot surveys facts and cases exhibiting and exemplifying corruption in sport. The standard economic theory (economics of crime, game theory) is introduced alongside the economic methods (sanctions, etc.) which are currently derived from it to combat corrupt sport and their limitations. The complexity and multidimensional nature of sports corruption are examined, and a focus is applied to certain types of corruption that are unique to the sports industry. Corruption is revealed to be the outcome of weak and deficient governance structures. The book is divided into three volumes. Volume II presents a variety of corruption facts in different sports, in different countries and continents in order to exhibit how much corrupt sport is globalised. Some changes in governance are suggested that may pave the way to more effective combat against corruption in sports. Volumes I and III (available separately) address Sport Manipulations and Economic Crime in Sport, respectively. This book will be of interest to students, researchers and journalists in sports science, sports management and sports economics.

Logistics are a critical element in the planning and realization of any large-scale event. Managing Global Sport Events: Logistics and Coordination provides a critical look behind the scenes of these large-scale sport events by combining the previously separate but inextricably bound areas of sport, logistics and coordination management. The coordination and logistics activities behind global sports events such as the Olympic Games or Formula 1 Championships are unparalleled, but have largely been ignored by scholars around the world. Managing Global Sport Events presents the latest developments in this intriguing area of study, offering insights from a team of experts across sport, event, and logistics management. This first volume of the ground-breaking Sports Management series enters unchartered territory and advances our inter-disciplinary knowledge across sport, event and logistics studies, informing both contemporary sport management theory and practice.

The exhilarating true story of Trudy Ederle, the first woman to swim the English Channel, and inspire a “wave of confidence and emancipation� for women in sports (Parade). By age twenty, at the height of the Jazz Age, Trudy Ederle was the most accomplished swimmer in the world. She’d won Olympic gold and set a host of world records. But the greatest challenge remained: the English Channel. Only a few swimmers, none of them women, had ever made the treacherous twenty-one mile crossing. Trudy’s failed first attempt seemed to confirm what many naysayers believed: No woman could possibly accomplish such a thing. In 1926, Ederle proved them wrong. As her German immigrant parents cheered her, and her sister and fellow swimmer Meg helped fashion both her scandalous two-piece swimsuit and leak-proof goggles, Trudy was determined to succeed. “England or drown is my motto,� she said, plunging into the frigid Channel for her second attempt at the crossing. Fourteen hours later, two hours faster than any man, and after weathering a gale and waves that approached six-feet, she stepped onto Kingsdowne Beach as the most famous woman in the world. Based on years of archival research that unearthed Ederle’s memory from obscurity, Young Woman and the Sea brings to life the real Trudy Ederle, the challenges that came with her fame, and the historic mark her achievement made for all women athletes who followed. 

The rapid global growth of the sport industry has prompted the need for a more commercial approach to the management of sport clubs. This book is the first study of its kind to focus on the management of professional football clubs, providing a real-world insight into management principles and their practical application. The international commercialisation of football has led to a fundamental transformation of the industry's management practices, given the financial rewards of success and the high price of failure. This book presents a critical examination of this transformation, questioning why clubs are increasingly adopting management strategies from other industries. Each chapter analyses the role played by a key leadership figure within a club, such as the owner, chief executive officer (CEO), chief financial officer (CFO), chief operating officer (COO), director of football (DoF), and head coach. Full of exclusive interviews, case studies and examples of best practice, this book sheds new light on the challenges of working in this extraordinarily high-pressure environment. Football Club Management: Insights from the Field is fascinating reading for all those working in or studying the management, marketing or administration of football.

This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future. Presenting a set of thematic essays and multi-disciplinary case studies, the book demonstrates that motorsport continues to play a significant role in relationships between the automotive industry, nationalism, industrialisation and capitalism, as well as motorsports’ position as a feature of contemporary popular culture. Examining issues such as event management and legacy; environmental sustainability and ‘greenwashing’; diversity and inclusion; the rise of gaming and esports, and the use of sport as political soft power, around the world across multiple motorsport disciplines, the book shines fascinating new light on this innovative but sometimes problematic industry. This is essential reading for all advanced students, researchers, managers, strategists, sponsors and other stakeholders working at the nexus of motorsport, business, politics and culture.

The first book to examine and define the geopolitical economy of sport Addresses one of the biggest issues in contemporary sport: the intersection of power, money and politics Includes contemporary international cases from five continents

Low back pain affects most of us at some time, and exercise is key to both its prevention and treatment. Critically appraising work from several approaches to produce an integrated, practical approach suitable for day-to-day clinicians and personal trainers, this essential guide looks at the science and practice of designing and teaching the best exercise programmes for this common condition. Learn: vital client assessment skills, which exercises to use and why, the most effective teaching methods, how to structure and progress a full backpain management programme. Aimed at student therapists and clinical exercise teachers, as well as trainers planning exercise programmes for subjects recovering from low back pain, Back Rehabilitation is essential reading for Therapists and Exercise academics and professionals of all types.