'After reading this text by Davis and Hilbert, students will be knowledgeable about and better equipped in implementing marketing concepts and action plans in the international sport industry. With its global orientation, Sports Marketing uses an international approach to help students understand sport marketing fundamentals, benefits, measures, analyses, approaches, tactical activities, and action-oriented strategies. Students will find the detailed chapter case studies from around the world quite useful in applying the material covered in the chapters.' - Paul M. Pedersen, Indiana UniversityWritten in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: - Define key sports marketing ingredients - Provide mini-case examples of various sports around the world - Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and - Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level. Contents: Introduction 1. Sports Marketing Value Chain: Roles and Interdependencies 2. The Sports Marketing Context 3. Sports Histories and Sports Fans 4. Fans - Delivering Value through Deep Relationships 5. Association Benefits of Sports Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy and Activation Planning 8. The Sports Marketing Fusion 9. Sports Marketing Touchpoints and Customer Journeys 10. Sports Marketing - Leadership and Organizations 11. Traditional Advertising 12. Social and Digital Advertising 13. Sports Marketing Revenues 14. Sponsorship and Event Management 15. Licensing and Merchandising Index

The only book to focus on sport broadcasting as a key aspect of sport business and management Introduces the history and theory of sport broadcasting, as well as examining the practical aspects of broadcasting as part of sport business Covers core functional areas of sport management that are impacted by broadcasting, such as strategy, negotiation, logistics, regulation Explains the central importance of digital media in contemporary sport broadcasting Surveys the international sport broadcasting landscape

Drawing on recent work in sport studies, business and management, health, science, and law, this book offers a critical examination of the latest published research on sport and environmental sustainability. It examines how strategic management, policy and education influence the relationship between sport and the natural environment, and how the transmission and advancement of knowledge via research journals can, and should, have an impact on policy and practice. Covering sport at all levels, from professional to non-profit, and across all sectors of sport management, from marketing and events to facilities and communications, Sport and Environmental Sustainability makes a powerful argument for an awareness of, and need for, environmental sustainability in sport. Chapters outline the research and methods used, expose gaps in the literature and encourage opportunities for future inter-disciplinary research. Topics include sport and climate change, sport and safeguarding air and water quality, education for sustainability, and sport policy. This is an invaluable resource for researchers in sport and environmental sustainability, and academics working in sport management, business, recreation and leisure studies, and sustainability programs, as well as sport policymakers and industry practitioners.

Social inclusion is a pressing issue confronting all levels of sport today, and community sport in particular. Sport is being promoted as an inclusive environment in which people of all backgrounds and abilities can participate and access a range of social and health benefits. Moreover, sport is often heralded as a vehicle for promoting social inclusion in other societal domains. Yet, the policy ideal of 'sport for all' is not always realised in practice, and community sport continues to be plagued by various forms of discrimination and social exclusion. This book brings together a team of scholars from across the globe whose research addresses the complex relationship between community sport and social inclusion. Their contributions critically examine the dynamics of inclusion/exclusion in community sport, as well as the broader outcomes and impacts that sports programmes may have in promoting, or hindering, social inclusion in other areas of life, such as employment, education and migrant integration. This book will be of interest to academics, researchers, and advanced students of sport, sociology, politics, social work and public policy. The chapters in this book were originally published as a special issue of Sport in Society.

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

This book examines the power relations that emerge from the convergence of the universe in which the sporting spectacle is produced and the universe in which a city is produced. It adopts Bourdieu's concept of field to explore the interests and disputes involved in the production of sports mega-events across different times and spaces and the role of host cities in these processes. It aims to identify the bases that give these spectacles the power to produce disruptions in the social fabric of the host cities and countries, and to enable the production of authoritarian forms of exercising power. By observing the historical constitution of the field of production of sport spectacle as an autonomous field, this book explores how sport mega-events create both an arena and a context for radical expressions of authoritarianism of neoliberal planning models. It will be of interest to students, scholars and professionals in architecture and urban studies, urban planning, municipal governance, sport and leisure studies, and those interested in the relationship between State and capital in the production of urban space.

IN 2019, SOUTH AFRICA CELEBRATES 25 years of democracy and the freedom that turned the country from a political pariah to one warmly embraced by the world. Nowhere was the welcome more visible, or more emotional, than in sport. Vuvuzela Dawn tells the stories of that return.

From Bafana Bafana’s Africa Cup of Nations win to the fabled ‘438’Proteas game, we go behind the scenes of the great moments and record-breaking triumphs from 1994 to the present. From Caster Semenya and Wayde van Niekerk to Benni McCarthy and Kevin Anderson, from twin World Cup rugby victories to the traumas of Kamp Staaldraad and Hansie Cronjé, Vuvuzela Dawn reveals the sporting dramas and passions that defined a quarter century.

* Short, self-contained introduction to sports economics for readers with no prior knowledge of economics * Everybody studying or researching sport from a social sciences perspective needs to have a basic grasp of economics * Avoids jargon, focusing on the key concepts and real-world cases * Explains the most important issues in sports economics, from leagues and events to the rise of women's sport * Covers sport at all levels, from amateur to elite * Also explores the dark side of sports economics, from corruption to the impact of the COVID19 crisis

Commissioned by the WASM Executive Board, representing this organization's leadership and commitment to develop, summarize, synthesize, and analyze knowledge that help enhance global sport industry. Covers a range of key research and practical issues in globalized sport marketing in diverse national and cultural contexts of both global and local settings. Chapters are contributed by 36 scholars from 13 countries, addressing a variety of cross-cultural or comparative topics in the sport industry. Combines scholarly output derived from diverse inquiry protocols, such as review of literature, documentary analysis, qualitative research, and quantitative investigations. Signifies the continued commitment of the WASM and Taylor & Francis Co. in promoting global sport management studies and advancing the sport industry world-wide.

Offers a multidisciplinary and global perspective. In contrast to other books, it will primarily focus on current and future developments in the Sport and Physical Activity sector as well as the critical examination of what is going on in the educational area.

The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition. The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women's World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level. No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today.

Offers an understanding of 'security' and 'safety' in the modern world. Captures the dramatic moments in which COVID-19 transitioned into a security threat with severe impacts on the world of football and well beyond. Makes a series of timely and important contributions and advances existing debates in the social study of sports.

Introduces all the key functional areas of the sport management curriculum, from human resources to marketing. Explains the practical realities of sport management. Covers both professional and non-profit sport. More international cases, examples and data than any other sport management textbook. New edition includes expanded coverage of key contemporary issues, including integrity and corruption, digital business and technology, and legal issues and risk management. Useful features in every chapter, including 'in practice' guides and extended case-studies with on-line notes for lecturers.

The first book to introduce both the sustainable development of sport and the use of sport for sustainable development Sustainability, and social and environmental responsibility, are centrally important issues in all sectors of economy, society and education Introduces key theory and real-world applications Multi-disciplinary perspectives, drawing on business and management, development studies, environmental studies, sociology, psychology and political science Includes expert practitioner voices in every chapter, from sport and other sectors Includes international case-studies throughout

This book aims to take stock of what British membership of the European Union has contributed to British life for the sport sector, allowing us to make some informed guesses about the future, with all the unavoidable caveats. The book will look at different aspects of professional as well as amateur (competitive or recreational) sport, in an attempt to isolate the influence which Europe has exerted on Britain so far. There are no other books on the market like this.

Provides a clear understanding of the core principles in sport management education and its implementation across the globe Provides sport management academics with an essential resource for designing and refining curriculum design Evaluates the position of sport management education in relation to employment need and educational programme design Examines the critical development of sport management pedagogy and considers a unified globalised accreditation body that would help further professionalise the industry around the globe Essential reading for Sport Management educators and those in sport related professions to understand global educational platforms and their implications for policy at local, regional, national and international level

The Routledge Handbook of Sport Governance is a comprehensive and authoritative survey of the wide range of issues shaping sport governance. It considers the evolution of the sport industry from a largely amateur, volunteer-driven sector into the globalised business that it is today and examines how professionalisation has fundamentally shifted the governance landscape for sport organisations and all those working within sport. Written by a team of leading sport management scholars from around the world, the book is organised around five key themes: Part I: Overview of sport governance Part II: Environmental context and policy perspectives Part III: Ownership structures and governance models: Implications for sport governance Part IV: Board roles in the governance process Part V: Future sport governance challenges Each chapter reviews the most recent research available and, in some cases, presents new data to support previously published studies. As sport governance is a relatively young field, each chapter maps future research needs to provide direction for sport governance scholars. A special feature of the handbook is a series of nine shorter research chapters in Part IV examining board roles in the governance process, tying theory to the day-to-day practical aspects of running a sport organisation. With broader and deeper coverage of the key issues in contemporary sport governance than any other book, this handbook is essential reading for students, researchers and practitioners in sport business and management.

Provides a critically informed review of the application of stakeholder theory in sport management studies Analyses the relationship between different stakeholders within sport in different contexts Identifies and analyses, through the application of relevant theories, the distinctive management challenges of collaborating with stakeholders in sports Suggests how the literature on stakeholding in sport can be advanced in order to provide knowledge relevant not only to sport studies, but also to organization theory more broadly Provides alternative understandings of inter-organisational relations in sport Points to future avenues of inquiry in order to extend the reach of stakeholder theory and other inter-organizational perspectives in sport management research

Updated and new case studies. New insights for Sochi 2014 and Rio 2016. Examples from around the world covering all sizes of event. Photographs from events around the world. Supporting current research.

Multidisciplinary perspectives, including sport, health and social work Cutting-edge research, including both qualitative and quantitative data International contributors and perspectives Including recommendations for policy and best practice

Collective Bargaining in Professional Sports provides a timely and practical overview of the impact and importance of the collective bargaining process in the business of professional sports in the United States. Focusing on the contemporary history of collective bargaining in the National Basketball Association (NBA) and the National Football League (NFL), but drawing out important lessons for all professional sports, the book sheds light on some of the key issues within modern sport business and sport governance. It offers an inside look into topics such as revenue sharing, competitive balance, circumvention of league rules, player free agency, player social activism, player discipline, and the ethical and legal issues around the use of wearable biometric tracking systems to collect player data. An essential read for sports business industry practitioners and students alike, this is fascinating reading for anybody with an interest in sport business, sport law or labor relations. It is also a valuable resource for anyone who wants to increase their understanding of the business and financial operations of professional sports leagues and teams, player contracts and salaries, and the role and authority of professional sports league commissioners.

Sport is both a global business and a vehicle for social inclusion and community development. This book examines key performance areas in sport management that cut across cultural, economic and geographical borders, from both commercial and social justice perspectives. Written by leading sport management and sport development scholars from around the world, the book highlights international management challenges, suggests appropriate management practices, and raises questions to stimulate further debate. From a commercial sport management perspective it explores key topics including the management of sport communication in an age of digital media, crowd funding in sport, managing government and commercial alliances, and managing power and politics in sport. From a social justice perspective, it examines issues including sport volunteer management, the management of sport for inclusion, and academic partnerships in international sport management. Offering an authoritative survey of contemporary international sport management, as well as signposts for future research and practice, this is fascinating reading for all students, researchers and practitioners working in sport management or sport development.

This Second Edition of Management of Turfgrass Diseases has been completely revised and updated to provide the latest information on maintaining a healthy turf and identifying turf diseases. Written by a leading international lecturer on turf grasses, the book covers cultural, genetic, biological, and chemical approaches to turf management and provides practical solutions to everyday problems. Fungal, bacterial, and viral diseases; black layer disease; and diseases caused by nematodes are addressed for all major grasses. You'll learn about cool and warm season grasses, growing conditions, new diseases, symptoms, and identification and management techniques. Valuable tips on irrigation, fertilization, and grass culture as well as 72 full-color photographs and more than 100 figures ensure this book will be dog-eared from use. It's almost like having your own private turfgrass consultant sitting right on your bookshelf. What's New in the Second Edition? This second edition features new grasses, new diseases, and the latest research findings and practices. You'll have the most up-to-date information available on the major grasses.

Commissioned by the WASM Executive Board, representing this organization's leadership and commitment to develop, summarize, synthesize, and analyze knowledge that help enhance global sport industry. Covers a range of key research and practical issues in globalized sport management in diverse national and cultural contexts of both global and local settings. Chapters are contributed by 29 scholars from 9 countries, addressing a variety of cross-cultural or comparative topics in the sport industry. Combines scholarly output derived from diverse inquiry protocols, such as review of literature, documentary analysis, qualitative research, and quantitative investigations. Signifies the continued commitment of the WASM and Taylor & Francis in promoting global sport management studies and advancing the sport industry world-wide.