Sole focus on naming rights sponsorship in sport Accessible and concise language to attract undergraduate and practitioner audiences Translates key academic research and principles into 'need to know', practitioner-oriented content International focus through examples and case studies from a range of markets (not just USA) Coverage of naming rights sponsorship in professional and amateur sports settings

The only up-to-date introduction to international sport business Explores the organisational and policy environment for international sport and international business, as well as the day-to-day realities of successful sport business Strong focus on new, transformative technologies and data analytics Every chapter contains real world case studies and data Every chapter includes interviews with leading sport business practitioners, examples of best practice, and discussions of key pieces of research Includes additional on-line learning resources

The only up-to-date introduction to international sport business Explores the organisational and policy environment for international sport and international business, as well as the day-to-day realities of successful sport business Strong focus on new, transformative technologies and data analytics Every chapter contains real world case studies and data Every chapter includes interviews with leading sport business practitioners, examples of best practice, and discussions of key pieces of research Includes additional on-line learning resources

Second edition of the only comprehensive and student-friendly introduction to molecular exercise physiology available 12 chapter structure around which a complete single-semester course can be built Explains the concepts of exercise physiology at a molecular level in clear, accessible language and relates them to real practical and applied outcomes Covers applications in both sport and health-related physical activity Includes new chapters on the molecular aspects of exercise and cancer, and exercise and metabolic and cardiovascular diseases Every chapter includes useful features such as learning objectives, summaries, structured guides to further reading, review questions, overviews of work by key researchers and box discussions of important contemporary debates

Second edition of the only comprehensive and student-friendly introduction to molecular exercise physiology available 12 chapter structure around which a complete single-semester course can be built Explains the concepts of exercise physiology at a molecular level in clear, accessible language and relates them to real practical and applied outcomes Covers applications in both sport and health-related physical activity Includes new chapters on the molecular aspects of exercise and cancer, and exercise and metabolic and cardiovascular diseases Every chapter includes useful features such as learning objectives, summaries, structured guides to further reading, review questions, overviews of work by key researchers and box discussions of important contemporary debates

Social inclusion is a pressing issue confronting all levels of sport today, and community sport in particular. Sport is being promoted as an inclusive environment in which people of all backgrounds and abilities can participate and access a range of social and health benefits. Moreover, sport is often heralded as a vehicle for promoting social inclusion in other societal domains. Yet, the policy ideal of 'sport for all' is not always realised in practice, and community sport continues to be plagued by various forms of discrimination and social exclusion. This book brings together a team of scholars from across the globe whose research addresses the complex relationship between community sport and social inclusion. Their contributions critically examine the dynamics of inclusion/exclusion in community sport, as well as the broader outcomes and impacts that sports programmes may have in promoting, or hindering, social inclusion in other areas of life, such as employment, education and migrant integration. This book will be of interest to academics, researchers, and advanced students of sport, sociology, politics, social work and public policy. The chapters in this book were originally published as a special issue of Sport in Society.

This book examines the power relations that emerge from the convergence of the universe in which the sporting spectacle is produced and the universe in which a city is produced. It adopts Bourdieu's concept of field to explore the interests and disputes involved in the production of sports mega-events across different times and spaces and the role of host cities in these processes. It aims to identify the bases that give these spectacles the power to produce disruptions in the social fabric of the host cities and countries, and to enable the production of authoritarian forms of exercising power. By observing the historical constitution of the field of production of sport spectacle as an autonomous field, this book explores how sport mega-events create both an arena and a context for radical expressions of authoritarianism of neoliberal planning models. It will be of interest to students, scholars and professionals in architecture and urban studies, urban planning, municipal governance, sport and leisure studies, and those interested in the relationship between State and capital in the production of urban space.

This book vividly elucidates the inseparable nature between politics and sport in China. The holding of sporting mega-events is viewed by the Chinese authorities as a prominent way to push forward the Reform and Opening up, arouse the patriotism among the public, and display national resurgence in the world. Chinese cities thus have keenly quested for the Olympics, the Asian Games and the World University Games since the 1980s. Theoretically, the President, the Premier and the central government should provide all-out support, so boosting the Chinese cities' odds of success. The reality yet shows that their attitude towards the bids vary from case to case. Through reviewing the 20 bidding cases, this book aims to demystify the reasons behind. The findings provide an in-depth account of (1) how domestic and international political factors determine the state leaders' blessing and silence as well as the central government's backing, indifference and opposition, and (2) how the bids for the sporting mega-events are used to serve the broader political goals of the Chinese authorities at home and abroad. Additionally, they shed light on the political strategies to boost the Chinese cities' chance of success, and the political reasons for their win, loss and discontinuation, in the bidding contests. The book will be a valuable resource for researches interested in the domestic politics and international relations of China.

This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward. With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice. A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport.

Drawing on recent work in sport studies, business and management, health, science, and law, this book offers a critical examination of the latest published research on sport and environmental sustainability. It examines how strategic management, policy and education influence the relationship between sport and the natural environment, and how the transmission and advancement of knowledge via research journals can, and should, have an impact on policy and practice. Covering sport at all levels, from professional to non-profit, and across all sectors of sport management, from marketing and events to facilities and communications, Sport and Environmental Sustainability makes a powerful argument for an awareness of, and need for, environmental sustainability in sport. Chapters outline the research and methods used, expose gaps in the literature and encourage opportunities for future inter-disciplinary research. Topics include sport and climate change, sport and safeguarding air and water quality, education for sustainability, and sport policy. This is an invaluable resource for researchers in sport and environmental sustainability, and academics working in sport management, business, recreation and leisure studies, and sustainability programs, as well as sport policymakers and industry practitioners.

Commissioned by the WASM Executive Board, representing this organization's leadership and commitment to develop, summarize, synthesize, and analyze knowledge that help enhance global sport industry. Covers a range of key research and practical issues in globalized sport marketing in diverse national and cultural contexts of both global and local settings. Chapters are contributed by 36 scholars from 13 countries, addressing a variety of cross-cultural or comparative topics in the sport industry. Combines scholarly output derived from diverse inquiry protocols, such as review of literature, documentary analysis, qualitative research, and quantitative investigations. Signifies the continued commitment of the WASM and Taylor & Francis Co. in promoting global sport management studies and advancing the sport industry world-wide.

The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition. The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women's World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level. No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today.

Offers an understanding of 'security' and 'safety' in the modern world. Captures the dramatic moments in which COVID-19 transitioned into a security threat with severe impacts on the world of football and well beyond. Makes a series of timely and important contributions and advances existing debates in the social study of sports.

* Short, self-contained introduction to sports economics for readers with no prior knowledge of economics * Everybody studying or researching sport from a social sciences perspective needs to have a basic grasp of economics * Avoids jargon, focusing on the key concepts and real-world cases * Explains the most important issues in sports economics, from leagues and events to the rise of women's sport * Covers sport at all levels, from amateur to elite * Also explores the dark side of sports economics, from corruption to the impact of the COVID19 crisis

* Short, self-contained introduction to sports economics for readers with no prior knowledge of economics * Everybody studying or researching sport from a social sciences perspective needs to have a basic grasp of economics * Avoids jargon, focusing on the key concepts and real-world cases * Explains the most important issues in sports economics, from leagues and events to the rise of women's sport * Covers sport at all levels, from amateur to elite * Also explores the dark side of sports economics, from corruption to the impact of the COVID19 crisis

Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

The spectacle of major cultural and sporting events can preoccupy modern societies. This book is concerned with contemporary mega-events, like the Olympics and Expos. Using a sociological perspective Roche argues that mega-events reflect the major social changes which now influence our societies, particularly in the West, and that these amount to a new 'second phase' of the modernization process. Changes are particularly visible in the media, urban and global locational aspects of mega-events. Thus he suggests that contemporary mega-events, both in their achievements and their vulnerabilities, reflect, in the media sphere, the rise of the internet; in the urban sphere, de-industrialisation and the growing ecological crisis; and in the global sphere, the relative decline of the West and the rise of China and other 'emerging' countries. -- .

Offers a multidisciplinary and global perspective. In contrast to other books, it will primarily focus on current and future developments in the Sport and Physical Activity sector as well as the critical examination of what is going on in the educational area.

The first book to introduce both the sustainable development of sport and the use of sport for sustainable development Sustainability, and social and environmental responsibility, are centrally important issues in all sectors of economy, society and education Introduces key theory and real-world applications Multi-disciplinary perspectives, drawing on business and management, development studies, environmental studies, sociology, psychology and political science Includes expert practitioner voices in every chapter, from sport and other sectors Includes international case-studies throughout

Introduces all the key functional areas of the sport management curriculum, from human resources to marketing. Explains the practical realities of sport management. Covers both professional and non-profit sport. More international cases, examples and data than any other sport management textbook. New edition includes expanded coverage of key contemporary issues, including integrity and corruption, digital business and technology, and legal issues and risk management. Useful features in every chapter, including 'in practice' guides and extended case-studies with on-line notes for lecturers.

The word legend is thrown around all too easily these days, but there can be no doubt that the NBA players featured in this book are the very best to have ever graced a basketball court. They are true legends of the game. Spanning the decades and covering all the league's most iconic eras, this book uncovers the fascinating stories and incredible accomplishments of the greatest basketball players. From the game's first superstars, Wilt Chamberlain, Bill Russell, and Jerry West, to the modern-day greats of the late Kobe Bryant, LeBron James, and Kevin Garnett. There are also in-depth features on Lakers legends Magic Johnson, Kareem Abdul-Jabbar, and Shaquille O'Neal, as well as Celtics great Larry Bird, while it also explores 23 reasons why Michael Jordan is the greatest of all time. It's not just about great players, though. Without great coaches there would be no great players, legendary teams, or memorable matchups. That's why this book also runs down the 10 most successful and influential coaches from NBA history, looks back at the 10 greatest championship-winning teams, and relives 10 of the best ever games. It also includes a review of the 50 most iconic NBA players of all time.

This book analyzes and highlights the development and success of major league baseball teams in the National League and the American League, focusing on each team's performance in seasons and postseasons and to what extent each succeeded as a business enterprise despite competition for market share from other types of entertainment. The book discusses historical and financial information about the 30 major league franchises. Each chapter contains two core themes-Team Performances and Franchise Business. The former highlights which and how teams won division and league championships and World Series while the latter lists and compares financial data including their revenue, gate receipts, and operating income and describes interesting business topics. Each chapter also provides an overview of when each franchise organized and why it joined MLB, a brief profile of its current majority owner or ownership group, records of teams' special coaches and players, attendances at home games, and how their ballparks rank as a venue for fans. Baseball Business explains why particular teams located in large, midsized, or small markets win more games and titles than others and when and how frequently that occurs. Furthermore, it provides ways to compare franchises' financial success individually, by division, and by league. By linking and comparing the historical performances of MLB teams to financial information about them as business organizations, this book offers a unique contribution to the literature on the sports industry.

Provides a clear understanding of the core principles in sport management education and its implementation across the globe Provides sport management academics with an essential resource for designing and refining curriculum design Evaluates the position of sport management education in relation to employment need and educational programme design Examines the critical development of sport management pedagogy and considers a unified globalised accreditation body that would help further professionalise the industry around the globe Essential reading for Sport Management educators and those in sport related professions to understand global educational platforms and their implications for policy at local, regional, national and international level

This book aims to take stock of what British membership of the European Union has contributed to British life for the sport sector, allowing us to make some informed guesses about the future, with all the unavoidable caveats. The book will look at different aspects of professional as well as amateur (competitive or recreational) sport, in an attempt to isolate the influence which Europe has exerted on Britain so far. There are no other books on the market like this.

Provides a critically informed review of the application of stakeholder theory in sport management studies Analyses the relationship between different stakeholders within sport in different contexts Identifies and analyses, through the application of relevant theories, the distinctive management challenges of collaborating with stakeholders in sports Suggests how the literature on stakeholding in sport can be advanced in order to provide knowledge relevant not only to sport studies, but also to organization theory more broadly Provides alternative understandings of inter-organisational relations in sport Points to future avenues of inquiry in order to extend the reach of stakeholder theory and other inter-organizational perspectives in sport management research