This is the only up-to-date book to focus on consumer behaviour in sport Consumer behavior is an essential part of any sport marketing or sport business course Combines theory and cutting-edge research with practical guidance and advice New edition includes expanded coverage of topics such as technology, consumer research, consumer decision making and brand architecture E-resources: quizzes exclusively for instructors to assist student learning

Builds on the growing Talent Development literature through application and consideration with the Paralympic context. Provides important translational support to help academics and practitioners bridge the theory to practice divide. Establishes a truly international view through engagement with academic across the globe Provides a holistic consideration of Talent Development - cultural, organisational, physical, psychological, coaching, decision-making It presents a comprehensive scope. Covering courses such as Human Movement, Sports Science, Sports Coaching, Physical Education, Human Kinetics, Kinesiology, Sports Management, Adapted Sports); and covering disciplines such as Sport Psychology, Sport Engineering, Skill Acquisition, Adapted Sport, Motor Learning, and Motor Behaviour. Practical contributions as the chapters will focus on providing practical information to coaches, parents, athletes, students, trainers, and applied sport scientists

Action sports have undergone dramatic growth, commercialization, and institutionalization over recent decades. This book uncovers the social, political, economic and organizational dynamics of their professionalization. After sketching some of the main transformations at stake in the field, the contributors provide novel insights into the changing structures in the action sports industry and the effects on athletes, coaches, agents and the cultures more broadly. Such trends came to the fore in the inclusion of surfing, skateboarding, sport climbing and BMX freestyle into the Tokyo Olympic Games. The book explores the working lives of action sports athletes, more specifically when it comes to their social media practices and the commercial pressure emerging from sponsors, and it also provides key insights into the institutionalization and professionalization of action sports amid ongoing processes of globalization, commodification and incorporation. Overall, the book reveals how different action sports (i.e., snowboarding, surfing, kiteboarding, parkour, climbing, skateboarding), and across countries, are at various stages in the professionalization process, with local, national and international responses and reactions to such trends differing considerably. The chapters in this book were originally published as a special issue of Sport in Society.

The book clearly demonstrates how to deal with the frail population from exercise prescriptions standpoint. The title is Informative, innovative and well researched.

The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition. The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women's World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level. No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today.

This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward. With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice. A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport.

The volume specificity and practicality examines techniques that are commonly used, often without merit, and provides useful information for practitioners, trainers, coaches, clinicians and other readers The book examines a wide range of physiological topics progressing through many of the key issues. Provides a healthy balance between health and wellbeing and elite performance

Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports professionals about the business of this rapidly expanding industry. Written by esports executives, business experts, and esports educators-and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation-the textbook offers a comprehensive approach to the operational side of esports, supplemented by a striking full-color design and dynamic imagery that will bring concepts to life. The text begins with a basic overview of the industry, including various levels of esports, culture, and social issues. Next, readers will explore the interests and concerns of various tiers of stakeholders-from title publishers and event organizers to leagues, sponsors, fans, and more-and learn about governance at multiple levels, from the international level to college conferences. A full look at the marketing engine of esports examines sponsorship opportunities, esports events and venues, and communications at all levels, including broadcasting, analytics, and social media. The book addresses managerial and business issues associated with running an esports-related entity, including financial and legal concepts as well as team and player management. The text concludes by examining careers found in the various segments of the industry and looking at the future of esports. Throughout the text, Zoning sidebars provide real-world spotlights that bring the concepts to life. Student learning will be enhanced by the related online learning aids delivered through HKPropel, with student exercises and case studies that apply content to life, industry profiles, and a list of Internet resources for further learning. While similarities exist between the sports and esports environments, there are also significant differences in how the esports industry must operate to thrive. Esports Business Management is the foundational text for understanding and working in this exciting, fast-paced industry. Note: A code for accessing HKPropel is included with all new print books.

Offers a multidisciplinary and global perspective. In contrast to other books, it will primarily focus on current and future developments in the Sport and Physical Activity sector as well as the critical examination of what is going on in the educational area.

Builds on the growing Talent Development literature through application and consideration with the Paralympic context. Provides important translational support to help academics and practitioners bridge the theory to practice divide. Establishes a truly international view through engagement with academic across the globe Provides a holistic consideration of Talent Development - cultural, organisational, physical, psychological, coaching, decision-making It presents a comprehensive scope. Covering courses such as Human Movement, Sports Science, Sports Coaching, Physical Education, Human Kinetics, Kinesiology, Sports Management, Adapted Sports); and covering disciplines such as Sport Psychology, Sport Engineering, Skill Acquisition, Adapted Sport, Motor Learning, and Motor Behaviour. Practical contributions as the chapters will focus on providing practical information to coaches, parents, athletes, students, trainers, and applied sport scientists

This is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed version of the text. Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage-balanced between theoretical and practical-to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry-ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality Greater emphasis on data and analytics to make more informed business decisions In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution New content on target marketing, including understanding millennial sports fans and engaging with Generation Z Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is included with all new print books.

Exercise referral describes the process of consultation, planning and instructing physical activity programmes and applying appropriate behaviour change strategies for clients presenting a range of low- to medium-risk medical conditions. Exercise Management for Referred Medical Conditions is the first book to integrate exercise prescription with the development of healthy behaviours and the promotion of physical activity and well-being and provides students with an evidence-based, applied guide to becoming effective exercise referral practitioners. The book draws upon the latest research and recommends best practices for creating referral pathways, providing exercise programmes and engaging clients in health lifestyles. Covering the pathology, medical management, role of exercise and recommendations for programming in each case, it discusses a range of conditions, including: Obesity and type I and II diabetes Hypertension and dyslipidaemia Asthma Low back pain, osteoarthritis and joint replacement, rheumatoid arthritis, and osteoporosis Depression, anxiety and stress disorders Consistently organised and laden with pedagogical features, including learning objectives, key terms, case studies, future developments and chapter summaries, no other book offers such a clear, holistic model for exercise referral. This is a vital resource for any student undertaking vocational courses in exercise referral and an important reference for exercise scientists, physical therapists, fitness professionals or local policy-makers interested in the use of physical activity in healthcare.

The 1972 World Series was a terrific clash between two rising Major League franchises, the Oakland A's and the Cincinnati Reds. Neither had won the pennant in decades. Twice removed from their original home in Philadelphia and unappreciated in Oakland, the A's quietly played excellent ball, their long hair and mustaches symbols of rebellion. Led by manager Sparky Anderson, the clean-cut Reds--baseball's most conservative club--were becoming a powerhouse and were the favorites entering the Series. This book chronicles both the A's and the Reds' journeys to the memorable '72 Fall Classic--where six of seven games were won by a single run--with batter-by-batter coverage of the diamond exploits of Bench, Perez, Rose, Rudi, Odom, Tenace, and others.

This book aims to take stock of what British membership of the European Union has contributed to British life for the sport sector, allowing us to make some informed guesses about the future, with all the unavoidable caveats. The book will look at different aspects of professional as well as amateur (competitive or recreational) sport, in an attempt to isolate the influence which Europe has exerted on Britain so far. There are no other books on the market like this.

The only up-to-date introduction to international sport business Explores the organisational and policy environment for international sport and international business, as well as the day-to-day realities of successful sport business Strong focus on new, transformative technologies and data analytics Every chapter contains real world case studies and data Every chapter includes interviews with leading sport business practitioners, examples of best practice, and discussions of key pieces of research Includes additional on-line learning resources

Provides a clear understanding of the core principles in sport management education and its implementation across the globe Provides sport management academics with an essential resource for designing and refining curriculum design Evaluates the position of sport management education in relation to employment need and educational programme design Examines the critical development of sport management pedagogy and considers a unified globalised accreditation body that would help further professionalise the industry around the globe Essential reading for Sport Management educators and those in sport related professions to understand global educational platforms and their implications for policy at local, regional, national and international level

Social inclusion is a pressing issue confronting all levels of sport today, and community sport in particular. Sport is being promoted as an inclusive environment in which people of all backgrounds and abilities can participate and access a range of social and health benefits. Moreover, sport is often heralded as a vehicle for promoting social inclusion in other societal domains. Yet, the policy ideal of 'sport for all' is not always realised in practice, and community sport continues to be plagued by various forms of discrimination and social exclusion. This book brings together a team of scholars from across the globe whose research addresses the complex relationship between community sport and social inclusion. Their contributions critically examine the dynamics of inclusion/exclusion in community sport, as well as the broader outcomes and impacts that sports programmes may have in promoting, or hindering, social inclusion in other areas of life, such as employment, education and migrant integration. This book will be of interest to academics, researchers, and advanced students of sport, sociology, politics, social work and public policy. The chapters in this book were originally published as a special issue of Sport in Society.

Offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs' practitioners' perspectives of IMC and the integration processes taking place within the clubs. Valuable insight into the most commercialised and watched sport league in the world.

Commissioned by the WASM Executive Board, representing this organization's leadership and commitment to develop, summarize, synthesize, and analyze knowledge that help enhance global sport industry. Covers a range of key research and practical issues in globalized sport marketing in diverse national and cultural contexts of both global and local settings. Chapters are contributed by 36 scholars from 13 countries, addressing a variety of cross-cultural or comparative topics in the sport industry. Combines scholarly output derived from diverse inquiry protocols, such as review of literature, documentary analysis, qualitative research, and quantitative investigations. Signifies the continued commitment of the WASM and Taylor & Francis Co. in promoting global sport management studies and advancing the sport industry world-wide.

* Short, self-contained introduction to sports economics for readers with no prior knowledge of economics * Everybody studying or researching sport from a social sciences perspective needs to have a basic grasp of economics * Avoids jargon, focusing on the key concepts and real-world cases * Explains the most important issues in sports economics, from leagues and events to the rise of women's sport * Covers sport at all levels, from amateur to elite * Also explores the dark side of sports economics, from corruption to the impact of the COVID19 crisis

* Short, self-contained introduction to sports economics for readers with no prior knowledge of economics * Everybody studying or researching sport from a social sciences perspective needs to have a basic grasp of economics * Avoids jargon, focusing on the key concepts and real-world cases * Explains the most important issues in sports economics, from leagues and events to the rise of women's sport * Covers sport at all levels, from amateur to elite * Also explores the dark side of sports economics, from corruption to the impact of the COVID19 crisis

Sole focus on naming rights sponsorship in sport Accessible and concise language to attract undergraduate and practitioner audiences Translates key academic research and principles into 'need to know', practitioner-oriented content International focus through examples and case studies from a range of markets (not just USA) Coverage of naming rights sponsorship in professional and amateur sports settings

This book critically evaluates the complex relations between physical activity, health imperatives and cultural and social opportunities in low- and middle-income countries (LMICs). The book explores the uncertainty of knowledge around physical activity behavior and its distinctive meanings in LMIC contexts, the factors influencing physical activity, and how populations across the world understand and live the concept of physical activity. It discusses the key challenges and opportunities for sustaining physical activity within geographically and culturally diverse contexts of LMICs; introduces the reader to contemporary global physical activity approaches, models and policies; and presents case studies from around the world, including Asia, Africa, South America, the Pacific and Europe. Overall, the text relates theory to practical examples to facilitate a better understanding of physical activity in context, emphasizes the need for targeted, context-specific and locally relevant interventions to create PA-enabling environments in LMICs, and highlights the role of a range of stakeholders, including policy makers and urban planners, sport and recreation services, mass media, educators and the civil society in shaping population physical activity levels. Taken together, this edited volume brings together the latest research on PA in LMICs from around the world, informs and directs future research and necessary policy change towards the sustainable integration of PA opportunities, and seeks to ultimately foster and promote population-based PA in LMIC settings. By presenting empirical data and policy recommendations, this text will appeal to scholars, researchers and practitioners with an interest in physical activity research, public health, health promotion, sociology of sport, and sports sciences in LMICs, as well as policy makers and experts working in health promotion, public health, sports and fitness, but also in the urban planning and infrastructure and governmental industries.

Updated and new case studies. New insights for Sochi 2014 and Rio 2016. Examples from around the world covering all sizes of event. Photographs from events around the world. Supporting current research.