The world of communication has literally been tipped on its head over the last few years. The reason, quite simply, is one word – digitalisation. People’s reading habits have drastically changed, and now consist of flipping from web page to web page, Facebook post to news site, spending an average of around six seconds at each destination. This means that if your communication, including emails, doesn’t grab them immediately, the chances of them reading it all the way through are very small. In addition, visuals are becoming increasingly important, whether infographic, video, animation or whatever means you can use to grab someone’s attention for a minute or two. Conquering Communications in Organisations offers insights and ideas on just how to look at today’s world of internal and external communications, using examples and case studies to illustrate crucial topics such as: Social Media: Using social media for internal comms and the importance of social media security; Email: Styles of email communication, etiquette and format; Internal newsletters: Why you should keep sweet and short, get your staff to give you news and incorporate humour!; Marketing documents: What to consider when drafting marketing proposals, agreements, strategies and your content schedule; How to deal with customers’ enquiries and complaints; Writing general and annual reports, and more! In addition, Conquering Communications in Organisations, will help you hone your writing for a digital age. You’ll learn how to do away with pompous, cliched and complicated writing, to present your thoughts in a clear and concise manner that engages the modern reader. Includes practical case studies from Nokia, Vodacom, Barclays Africa, Ford and more!

In the current economic environment, retention is one of the foremost concerns of all organisations. Leading organisations are citing retention as a key challenge and central objective; and no organisation can expect to survive if its retention game is not on point. A sound retention strategy results in lower staff turnover rates, which means: Reduced costs to the company, higher revenues and profitability, more productive staff and increased work morale. Retention is, in fact, a win-win deal for both parties – the employer and the employee. Retention Strategies is a complete how-to book to help you implement a sound retention strategy for today’s workplace. This book unpacks: The business case for retention strategies and the cost implications of high staff turnover; The role of rewards and remuneration: Remuneration only accounts for 25% of the stay decision, nevertheless it is a ticket to the retention game – it just has to be fair; Retention and engagement: Whilst engagement does not necessarily cause retention, there is some relationship; Remuneration options for retention and how each is typically used in organisations. This assumes that we have ticked all the other retention boxes like interesting work and great leadership; The Employee Value Proposition (EVP) and its link to retention and remuneration; Retention strategies for different generations. Retention Strategies is essential reading for anyone who manages or leads people currently or will lead them in the future. It will give you the tools to ensure people will want to work for you, follow you and stay with you. Retention Strategies is also intended for HR and reward executives, who are often responsible for crafting policy involving employment. This book may provide you with some ideas on what to include and exclude in your policies.

Write, Present, Create: Science Communication for Undergraduates helps non-science major students successfully complete papers, presentations, and new media projects in undergraduate science courses. This guide will help students create original work that is scientifically robust in content and structure, and encourage them to support their ideas with the best available scientific evidence. This short, focused guide addresses multiple aspects of communicating in the sciences with an emphasis on biology and environmental science. Students learn to effectively identify and use reputable sources including those found online. They also learn how to organize their research, plan projects, correctly cite sources, and self-edit. The chapter on presentations details how to create a powerful slide deck and offers tips for an engaging delivery. This new edition offers suggestions on creating high quality videos and animations, as well as maximizing study time in and out of the classroom. By providing easy to read, easy to use guidance on creating scientifically sound work, Write, Present, Create eliminates the anxiety many non-majors feel in required science courses. The book is specifically designed for undergraduate students taking general education science courses in a college, university, or advanced placement setting.

The future of American STEM education is here...in every state, there are thousands students that would benefit from science education, if only they had the resources, support systems and psychological ownership. There are brilliant young minds that could be called on to solve a myriad of world problems, earning money and respect in the process. But these students don't see science as a viable option for a life. Or they do but there are no textbooks in the classroom, or the teacher is the fifth one this semester...and he is on the verge of leaving too. If STEM (science, technology, engineering and mathematics) careers are the future driving force of the American economy; and if only an anointed few American students choose STEM as a career path, where will that leave us as a nation as we strive to compete on the global stage? Will America maintain its position as leader of the free world? Can a country that shuns the word "elite" ever maintain its elite status? Everything we value depends on this; our national security, reputation, and quality of life all depend on our ability to meet the needs of future generations of American workers as they compete for jobs. Jobs that will require problem solving skills, innovation, creativity, scientific literacy, and mathematical knowledge. Jobs that will require Americans who are tops in their fields with expertise, intellectual curiosity, ambition and vision. This book seeks to address these problems, as well as providing an historical backdrop for the discussion of STEM in American schools, race and gender issues, the effects of the standards movement on STEM, and what good teaching looks like in urban public schools. The future is here. Will we rise to the occasion?

Presented in a clear and straightforward analysis, this book explores quantum mechanics and the application of quantum mechanics to interpret spectral phenomena. Specifically, the book discusses the relation between spectral features in mid or rear infrared regions, or in Raman scattering spectrum, and interactions between molecules or molecular species such as molecular ions, and their respective motions in gaseous or crystalline conditions. Beginning with an overview of conventional methods and problems which arise in molecular spectroscopy, the second half of the book suggests original techniques to investigate the area. The treatment is based on rigorous quantum-mechanical theories and procedures that are readily implemented in either manual methods or with symbolic computational software.

All those who like to have a constructively critical look at science and all its activities and all those who dearly expect science to be human and holistic in all its endeavours, I hope, will find this journey inspiring and informative. Main features of this book are as follow: (i) to show that science is neither the paradigm of absolute knowledge, rational and objective to the core, nor an enterprise where 'anything goes', with no rationality, no stability, no methodology and no objectivity; (ii) to show that both the rational and the non-rational models of science don't give the actual picture of science, as it is revealed and substantiated by the recent historians of science; (iii) to show the need to go beyond the traditional accounts of rationality in order to have an adequate of understanding of what happens in the realm of science, including the issues of rationality in science; (iv) to explicate some features of the notion of reasonableness and show how these factors, especially the notion of Consensus in the Scientific Community, which are usually neglected in the traditional accounts of science, need to be earnestly considered to arrive at an integrated understanding of rationality in science in terms of reasonableness; and (v) to bring out some of the implications of taking reasonableness seriously in the Cotemporary Science and Society.

Culture Media for Bacterial Growth, Plant Tissue Culture and Standard Solutions has been given in simple and easy-to-follow language. The biotechnology exercises such as Plasmid and DNA isolation, DNA size determination, Restriction digestion, PCR, Gus gene assay, RFLP, RAPD, Isolation of bacteria by streak and Pour plate method, Growth characteristics of E.Coli by Plating and Turbidimetric method and the plant tissues culture exercises such as Cell suspension culture, Androgenesis, Somatic embryogenesis, Preparation of plantlet to greenhouse field, have been given in a student friendly manner. Matter for Viva-voce has also been included.