The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the 'student consumer.' The student consumer is prepared to shop around, compare prices and value, and once purchased expects a return on their investment. Disruptive innovations are challenging traditional forms of learning and in many cases are viewed as better alternatives to traditional learning in the classroom. Competition from private educational providers is increasing. Their cost base is lower, and their customer focus is superior. In short, universities around the world are facing a perfect storm. While experts don't expect the higher education sector to collapse under these challenges, they do believe that for some institutions the future looks bleak. If universities are to avoid closures or mergers, they will need to adopt a market-oriented approach. This timely book urges readers to view students as customers and focuses on how universities need to reinvent themselves in order to stay relevant. Striking a difference between market-oriented and marketing, the authors provide various examples of institutions around the world that are making efforts to reposition themselves. Additionally, this book delves into the issue of undervalued faculty, arguing that education practices are in desperate need of being reimagined due to the abundance of MOOCs and adaptive and experiential learning practices within universities these days. Both university and academic leaders alike, including presidents, provosts, deans, and faculty will find value in the instructional aspects of this book as they relate to their involvement with institutional advancement agendas as well as providing insight into the changing nature of higher education and the evolving definition of what an academic career now entails.

All you need to know about the theory and practice of teaching primary English. If you are training to be a primary school teacher, a knowledge of the primary English curriculum is not enough, you need to know HOW to teach English in primary schools. This is the essential teaching theory and practice text for primary English that takes a focused look at the practical aspects of teaching. It covers the important skills of classroom management, planning, monitoring and assessment and relates these specifically to primary English. Practical guidance, features and resources support you to translate your learning to the classroom and understand the wider context of teaching. The book includes: - Online practical lesson ideas for the classroom - The Primary National Curriculum for English in Key Stages one and two - Tips for planning primary English - A recommended children's book list - Useful weblinks for primary English teaching This ninth edition has been updated throughout and includes a new chapter on online and 'blended' learning and teaching for primary English.

This book presents a remarkably broad yet detailed description and analysis of the various roles played by universities in the workings of modern economies, with a particular focus on Europe. It provides both a wide survey of research by others on the topics addressed, and an account of the authors' own important work. The complex policy issues are clearly drawn, and the authors informed pragmatic position on them clearly articulated. This is the best book on the subject that I have seen.' - Richard Nelson, Columbia University, US'This book, with its wealth of information and its broad perspective, goes a long way toward educating us in the United States about how research at European universities is conducted and funded and details differences between Europe and the US. It is a must-read for anyone who wants to have a broader perspective on the relationship between universities and the economy.' - Paula Stephan, Georgia State University and NBER, US The University and the Economy provides an in-depth exploration of the many ways in which universities contribute to economic development and growth. By providing readers with theoretical tools and evidence to explain the means by which university activities impact the economic system, the book offers a robust analysis of the strengths and weaknesses of specific university systems. In offering a solid foundation of conceptual and statistical knowledge, this book supports the current debate on the role of the university in the contemporary economy. It also offers insights to enhance understanding of why some university systems are not contributing to their economies as well as others. The book adopts an economic perspective, which allows the actions of universities, as well as the individuals who study and work within them, to be analyzed in the context of economic models of behavior. From this perspective, it explains the organization, governance and funding of universities' activities and explores how these could be structured to improve their efficiency and effectiveness. Academics, policymakers, managers and professionals working in universities will find a wealth of valuable information in this book. It will also be of interest to undergraduate and postgraduate students of science and technology policy, higher education economics and the economics and management of innovation.

InYou Can't Make This Up! the author invites both emerging educational leaders and practicing school administrators to read a series of short stories recounted by principals and vice principals employed in schools across the United States, in Germany and Cyprus. This collection of present-day stories highlights the types of challenges school leaders encounter on a daily basis, all of which demand informed decisions, but none of which are easily resolved. Each story is presented in a case study format, and aligned with selected elements within one of the ten Professional Standards for Educational Leadership (PSEL). At a critical juncture in each case, a series of "questions to ponder" is presented, followed by a segment describing "what actually occurred?"

Education has until recently promoted social mobility, broad economic growth, and democracy. However, modern universities direct policy and resources toward criteria that exacerbate income inequality and reduce social mobility. Online education can make education more socially, geographically, temporally, and financially accessible, impacting the higher education industry, governments, economies, communities, and society in general. Thus, education's shift away from scarcity affects the differential earnings and socio-political influence of all concerned, and online education impacts, and is impacted by, such shifting power structures. Socioeconomics, Diversity, and the Politics of Online Education is a cutting-edge research publication that explores online education's optimal design and management so that more students, especially those traditionally underserved, are successful and can contribute to their communities and society. Additionally, it looks at the political/regulatory, diversity, and socioeconomic impacts on online education, especially for online education demographic groups. Featuring a wide range of topics including globalization, accreditation, and socioeconomics, this book is essential for teachers, administrators, government policy writers, educational software developers, MOOC providers, LMS providers, policymakers, academicians, administrators, researchers, and students interested in student retention and diversity and income inequality as well as promoting social mobility and democracy through accessible public education.

The university today is a postmodern, neo-liberal, competitive, boundary-less knowledge conglomerate, a far cry from its historical traditional classical and collegial roots. There is a body of literature on deanship that points to its evolving nature in the contemporary academe characterised by complexity and change. Balancing academic demands simultaneously with the requirements for effective performance, leadership and management, lies at the heart of this very challenging bridging role nowadays. Deans are generally former academics, emerging from a traditional collegial space and often catapulted into the relatively unknown domain of executive management, with its related problems. Deans nowadays are required to be more than collegial, intellectual leaders. They are also meant to be fiscal and human resource experts, fundraisers, politicians, and diplomats. Deanship in the Global South: Bridging Troubled Waters is about the deans' lived reality, as they try to balance the demands of both the academe from which they emerge, and the administration to whom they now need to account. Their lack of preparation and inadequate support points to the need for a more strategic, integrated approach to leadership development within their critical bridging roles between the academe and administration.