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Books > Language & Literature > Language & linguistics > Historical & comparative linguistics

The Genesis of Grammar - A Reconstruction (Hardcover): Bernd Heine, Tania Kuteva The Genesis of Grammar - A Reconstruction (Hardcover)
Bernd Heine, Tania Kuteva
R5,353 Discovery Miles 53 530 Ships in 10 - 15 working days

This book reconstructs what the earliest grammars might have been and shows how they could have led to the languages of modern humankind.
Like other biological phenomena, language cannot be fully understood without reference to its evolution, whether proven or hypothesized," wrote Talmy Givon in 2002. As the languages spoken 8,000 years ago were typologically much the same as they are today and as no direct evidence exists for languages before then, evolutionary linguists are at a disadvantage compared to their counterparts in biology. Bernd Heine and Tania Kuteva seek to overcome this obstacle by combining grammaticalization theory, one of the main methods of historical linguistics, with work in animal communication and human evolution. The questions they address include: do the modern languages derive from one ancestral language or from more than one? What was the structure of language like when it first evolved? And how did the properties associated with modern human languages arise, in particular syntax and the recursive use of language structures? The authors proceed on the assumption that if language evolution is the result of language change then the reconstruction of the former can be explored by deploying the processes involved in the latter. Their measured arguments and crystal-clear exposition will appeal to all those interested in the evolution of language, from advanced undergraduates to linguists, cognitive scientists, human biologists, and archaeologists.

Business and Official Correspondence: Historical Investigations (Paperback): Marina Dossena, Susan M. Fitzmaurice Business and Official Correspondence: Historical Investigations (Paperback)
Marina Dossena, Susan M. Fitzmaurice
R2,048 Discovery Miles 20 480 Ships in 10 - 15 working days

This volume focuses on the nature of official correspondence produced m the period after 1500, from Early Modern to nineteenth-century English. The contributions reflect the extent to which the genre is somewhat plastic in this period, gradually acquiring distinguishing conventions and protocols as the situations in which the letters themselves are encoded acquire more distinctiveness. Although correspondence has long been the object of diachronic studies, very little seems to be available as far as specialized usage is concerned, hence the specific interest in letters exchanged within scientific, diplomatic, and business networks. In addition, the study of business and official correspondence offered here profits from a multi-disciplinary and multi-methodological approach, as it relies on a rich array of databases and corpora of correspondence, ranging from highly specialized collections to more broadly constructed diagnostic corpora, in which correspondence is just one register or text-type. While specific attention is paid to phenomena relating to the expression of positive and negative politeness through the investigation of authentic (rather than constructed) texts, methodological issues are also taken into consideration.

Prescription and Tradition in Language - Establishing Standards across Time and Space (Hardcover): Ingrid Tieken-Boon Van... Prescription and Tradition in Language - Establishing Standards across Time and Space (Hardcover)
Ingrid Tieken-Boon Van Ostade, Carol Percy
R3,611 Discovery Miles 36 110 Ships in 10 - 15 working days

This book contextualises case studies across a wide variety of languages and cultures, crystallising key interrelationships between linguistic standardisation and prescriptivism, and between ideas and practices. It focuses on different traditions of standardisation and prescription throughout the world and addresses questions such as how nationalistic idealisations of 'traditional' language persist (or shift) amid language change, linguistic variation and multilingualism. The volume explores issues of standardisation and the sociolinguistic phenomenon of prescription as a formative influence on the notional standard language as well as the interconnections between these in a wide range of geographical contexts. It balances the otherwise strong emphasis on English in English language publications on prescriptivism and breaks new ground with its multilingual approach across languages and nations. The book will appeal to scholars working within different linguistic traditions interested in questions relating to all aspects of standardisation and prescriptivism.

White Hip Hoppers, Language and Identity in Post-Modern America (Paperback): Cecelia Cutler White Hip Hoppers, Language and Identity in Post-Modern America (Paperback)
Cecelia Cutler
R1,617 Discovery Miles 16 170 Ships in 10 - 15 working days

This book examines language and identity among White American middle and upper-middle class youth who affiliate with Hip Hop culture. Hip Hop youth engage in practices that range from the consumption of rap music and fashion to practices like MC-ing (writing and performing raps or "rhymes"), DJ-ing (mixing records to produce a beat for the MC), graffiti tagging, and break-dancing. Cutler explores the way in which these young people stylize their speech using linguistic resources drawn from African American English and Hip Hop slang terms. She also looks at the way they construct their identities in discussions with their friends, and how they talk about and use language to construct themselves as authentic within Hip Hop. Cutler considers the possibility that young people experimenting with AAVE-styled speech may improve the status of AAVE in the broader society. She also addresses the need for educators to be aware of the linguistic patterns found in AAVE and Hip Hop language, and ways to build on Hip Hop skills like rhyming and rapping in order to motivate students and promote literacy.

Trends in Phonetics and Phonology - Studies from German-speaking Europe (Hardcover, New edition): Adrian Leemann, Marie-Jose... Trends in Phonetics and Phonology - Studies from German-speaking Europe (Hardcover, New edition)
Adrian Leemann, Marie-Jose Kolly, Volker Dellwo
R1,871 Discovery Miles 18 710 Ships in 10 - 15 working days

This volume was inspired by the 9th edition of the Phonetik & Phonologie conference, held in Zurich in October 2013. It includes state of the art research on phonetics and phonology in various languages and from interdisciplinary contributors. The volume is structured into the following eight sections: segmentals, suprasegmentals, articulation in spoken and sign language, perception, phonology, crowdsourcing phonetic data, second language speech, and arts (with inevitable overlap between these areas).

Sociolinguistic Approaches to Sibilant Variation in Spanish (Paperback): Eva Nunez Mendez Sociolinguistic Approaches to Sibilant Variation in Spanish (Paperback)
Eva Nunez Mendez
R1,334 Discovery Miles 13 340 Ships in 10 - 15 working days

Social processes and the nature of language variation have driven sibilant variation across the Spanish-speaking world. This book explores the current state of Spanish sibilants and their dialectal variations. Focusing on different processes undergone by sibilants in Spanish (e.g., voicing, devoicing, weakening, aspiration, elision) in various geographical areas and language contact situations, each chapter offers an analysis on a unique sociolinguistic case from different formal, experimental, and data-based approaches. The opening chapter orients the reader with an overview of sibilant system's evolution, which serves as an anchor to the other chapters and facilitates understanding for readers new to the topic. The volume is organized around three thematic sections: part one, Spain; part two, United States; and part three, Central and South America. The collection includes research on dialects in both Peninsular and Trans-Atlantic Spanish such as Jerezano, Caribbean Spanish in Boston and New York City, Cuban Spanish in Miami, Colombia-Barranquilla Spanish, northern Buenos Aires Argentine Spanish, and USA heritage Spanish, among other case studies. This volume offers an original and concise approach to one of the most studied variables in Spanish phonetics, taking into account geographically-based phonetic variation, sociolinguistic factors, and various Spanish language contact situations. Written in English, this detailed synthesis of the wide-ranging geolinguistic features of Spanish sibilants provides a valuable resource for scholars in Hispanic studies, linguistics, Spanish dialectology and sociolinguistics.

The Two Versions of Malory's Morte Darthur - Multiple Negation and the Editing of the Text (Hardcover): Ingrid Tieken-Boon... The Two Versions of Malory's Morte Darthur - Multiple Negation and the Editing of the Text (Hardcover)
Ingrid Tieken-Boon Van Ostade
R3,283 Discovery Miles 32 830 Ships in 10 - 15 working days

Analysis of the relationship between the Winchester manuscript and Caxton's edition. Detailed linguistic analysis of the two versions of the Morte Darthur, charting important changes in the development of the English language. Malory's Morte Darthursurvives in two versions: the Winchester manuscript, which has been dated 1469-70, and the edition Caxton published in 1485. These versions were thought to be collaterally related through a common source to an original lost manuscript, until in 1977 new evidence suggested a linear descent. Dr Tieken-Boon van Ostade's study supports this argument, first through a detailed refutation of Vinaver's arguments for collateral descent,then through an analysis of the incidence of multiple negation in both versions of the Morte Darthurand the conclusions to be drawn from it. A reconstruction of the events leading to Caxton's publication of the text at a politically hazardous time completes the volume.Dr INGRID TIEKEN-BOON VAN OSTADEis lecturer in English at the University of Leiden. Two books already published centre on the history of the English language.

Music, Language, and the Brain (Hardcover): Aniruddh D Patel Music, Language, and the Brain (Hardcover)
Aniruddh D Patel
R3,313 Discovery Miles 33 130 Ships in 10 - 15 working days

In the first comprehensive study of the relationship between music and language from the standpoint of cognitive neuroscience, Aniruddh D. Patel challenges the widespread belief that music and language are processed independently. Since Plato's time, the relationship between music and language has attracted interest and debate from a wide range of thinkers. Recently, scientific research on this topic has been growing rapidly, as scholars from diverse disciplines, including linguistics, cognitive science, music cognition, and neuroscience are drawn to the music-language interface as one way to explore the extent to which different mental abilities are processed by separate brain mechanisms. Accordingly, the relevant data and theories have been spread across a range of disciplines. This volume provides the first synthesis, arguing that music and language share deep and critical connections, and that comparative research provides a powerful way to study the cognitive and neural mechanisms underlying these uniquely human abilities.

Subjectivity, Language and the Postcolonial - Beyond Bourdieu in South Africa (Hardcover): Hannah Botsis Subjectivity, Language and the Postcolonial - Beyond Bourdieu in South Africa (Hardcover)
Hannah Botsis
R4,455 Discovery Miles 44 550 Ships in 10 - 15 working days

In Subjectivity, Language and the Postcolonial, Hannah Botsis draws on theoretical work that exists at the intersection of critical social psychology, sociolinguistics and the political economy of language, to examine the relationships between language, subjectivity, materiality and political context. The book foregrounds the ways in which the work of Bourdieu could be read in conjunction with 'poststructural' theorists such as Butler and Derrida to offer a critical understanding of subjectivity, language and power in postcolonial contexts. This critical engagement with theorists traditionally from outside of psychology allows for a situated approach to understanding the embodied and symbolic possibilities and constraints for the postcolonial subject. This exploration opens up how micro-politics of power are refracted through ideological categories such as language, race and class in post-apartheid South Africa. Also drawing on the empirical findings of original research undertaken in the South African context on students' linguistic biographies, the book offers a unique perspective - critical social theory is brought to bear on the empirical linguistic biographies of postcolonial subjects, offering insight into how power is negotiated in the postcolonial symbolic economy. Ideal for advanced undergraduate and postgraduate students on courses including social psychology, sociolinguistics, sociology, politics, and education, this is an invaluable resource for students and researchers alike.

Language in the Brain - Critical Assessments (Hardcover): Fred C.C. Peng Language in the Brain - Critical Assessments (Hardcover)
Fred C.C. Peng
R6,994 Discovery Miles 69 940 Ships in 10 - 15 working days

Research monograph explaining how language is learnt, stored and used by the brain from the perspective of neurolinguistics. This book assesses current assumptions about how language is acquired, remembered and retained as impulses in the brain, from the perspective of neurolinguistics, which is based on neuroanatomy and neurophysiology. Fred C. C. Peng argues that language is behaviour, which has evolved in human genetics through time. Like all behaviours, language utilises many body parts which are controlled by the cortical and subcortical structures of the brain. Language in the brain is memory-governed, meaning-centred, and multifaceted. This view is a challenge to conventional neuroscience, which sees language and speech as separate entities; such a convention is not consistent with how the brain functions. Dr Peng's study of language in the brain has wide-reaching implications for the study of language disorders, neurolinguistics, and psycholinguistics in dealing with dementia, aphasia, and schizophrenia. This cutting-edge research monograph presents challenging new insights in the field of neuroscience to a linguistic audience and will also benefit neuroscientists. It will be essential reading for academics researching any aspect of language and the brain.

The Conspiracy of the Text - The Place of Narrative in the Development of Thought (Paperback): Jeff Adams The Conspiracy of the Text - The Place of Narrative in the Development of Thought (Paperback)
Jeff Adams
R823 R519 Discovery Miles 5 190 Save R304 (37%) Ships in 10 - 15 working days

In The Conspiracy of the Text, first published in 1986, Jeff Adams looks at an early stage in childhood to examine the ways in which children create social organisation and moral order. Adams shows how certain narratives, such as fairy tales, serve as a foundation for this system, and does this through a fascinating linguistic analysis of a young girl's reading of her favourite fairy tale, Beauty and the Beast. This title will be of interest to students of literary theory and linguistics.

Transmitting Minority Languages - Complementary Reversing Language Shift Strategies (Hardcover, 1st ed. 2022): Michael Hornsby,... Transmitting Minority Languages - Complementary Reversing Language Shift Strategies (Hardcover, 1st ed. 2022)
Michael Hornsby, Wilson McLeod
R4,247 Discovery Miles 42 470 Ships in 10 - 15 working days

This book gives fresh insight into the diverse ways in which the transmission of minority and heritage languages is carried out in a range of sociolinguistic contexts. When traditional modes of intergenerational transmission begin to break down, minority language and diaspora communities resort to other modes of transmission, out of necessity, to complement traditional mechanisms and secure language maintenance. This volume brings together a broad range of studies of these alternative modes of transmission, examining the complex and diverse practical, ideological and personal challenges that arise in different settings. Beyond addressing the dynamics of language use within the home and family, the book also emphasises the importance of the participation of the minority community itself in language and cultural transmission. These mechanisms and initiatives, sometimes overlooked or dismissed in the academic literature, will prove to be essential in maintaining and ensuring the survival of minority and heritage languages into the 21st century and beyond. The twelve chapters in the book are divided into four sections (intergenerational transmission; transmission in post-traditional families; alternatives to 'traditional' transmission; and transmission in diasporic contexts), and the language contexts, both minoritised and diasporic, which are discussed include Basque, Breton, Galician, Guernesais, Irish, Maori, Russian, Scottish Gaelic, Sorbian and Spanish. This book will be of interest to students and scholars of sociolinguistics, language acquisition, heritage language maintenance and revitalization, and language policy and planning.

A Cultural History of the Arabic Language (Paperback): Sharron Gu A Cultural History of the Arabic Language (Paperback)
Sharron Gu
R1,283 R920 Discovery Miles 9 200 Save R363 (28%) Ships in 10 - 15 working days

This is a multimedia history of literary Arabic that describes the evolution of Arabic poetry and prose in the context of music, ritual performance, the arts, and architecture. It is written for scholars and educated readers of Arabic and Islamic culture whose first language is not Arabic. It also might be useful for native Arabic speakers who are interested in knowing how their heritage is portrayed from a global and comparative perspective. This work focuses on what is unique about Arabic compared to other major languages of the world (Greek, Latin, Hebrew, English and Spanish) and how the distinct characteristics of Arabic took shape at various points of its history. The book provides a linguistic and cultural background for understanding social and political institutions and religious beliefs and practices in the Middle East.

Indo-Iranian Languages and Peoples (Hardcover): Nicholas Sims-Williams Indo-Iranian Languages and Peoples (Hardcover)
Nicholas Sims-Williams
R2,831 Discovery Miles 28 310 Ships in 10 - 15 working days

The exciting recent developments in our understanding of the history of the Indo-Iranian languages and their speakers are surveyed and assessed by a group of internationally renowned linguists and archaeologists. In the last few years the materials available for the study of the older Indo-Iranian languages have increased dramatically: there have been sensational discoveries of texts in the ancient languages of north-west India and northern Afghanistan. Previously known data has been exploited in new ways using innovative techniques for compiling, manipulating and disseminating electronic text and digital images. And archaeological finds in India, Pakistan and Central Asia have given rise to new hypotheses concerning the history and pre-history of the Indo-Iranian peoples.

Corpus Linguistics for Vocabulary - A Guide for Research (Paperback): Pawel Szudarski Corpus Linguistics for Vocabulary - A Guide for Research (Paperback)
Pawel Szudarski
R1,280 Discovery Miles 12 800 Ships in 10 - 15 working days

Corpus Linguistics for Vocabulary provides a practical introduction to using corpus linguistics in vocabulary studies. Using freely available corpus tools, the author provides a step-by-step guide on how corpora can be used to explore key vocabulary-related research questions and topics such as: The frequency of English words and how to choose which ones should be taught to learners; How spoken vocabulary differs from written vocabulary, and how academic vocabulary differs from general vocabulary; How vocabulary contributes to the structure of discourse, and the pragmatic functions it fulfils. Featuring case studies and tasks throughout, Corpus Linguistics for Vocabulary provides a clear and accessible guide and is essential reading for students and teachers wanting to understand, appreciate and conduct corpus-based research in vocabulary studies.

Culture and Language - Multidisciplinary Case Studies (Hardcover, New edition): Michael Morris Culture and Language - Multidisciplinary Case Studies (Hardcover, New edition)
Michael Morris
R1,567 R1,374 Discovery Miles 13 740 Save R193 (12%) Ships in 10 - 15 working days

A political science approach integrates multidisciplinary case studies about culture and language from multiple perspectives. Culture and language are viewed broadly with topics ranging widely across the conflict/cooperation continuum of human activities. Case studies involve four perspectives on culture and language - linguistic perspectives, cultural perspectives, identity perspectives, and visual perspectives. Each chapter is self-standing with conclusions about the case study at hand. The final chapter integrates all the case studies with separate conclusions about each of the four perspectives.

Corpus Linguistics for Vocabulary - A Guide for Research (Hardcover): Pawel Szudarski Corpus Linguistics for Vocabulary - A Guide for Research (Hardcover)
Pawel Szudarski
R4,469 Discovery Miles 44 690 Ships in 10 - 15 working days

Corpus Linguistics for Vocabulary provides a practical introduction to using corpus linguistics in vocabulary studies. Using freely available corpus tools, the author provides a step-by-step guide on how corpora can be used to explore key vocabulary-related research questions and topics such as: The frequency of English words and how to choose which ones should be taught to learners; How spoken vocabulary differs from written vocabulary, and how academic vocabulary differs from general vocabulary; How vocabulary contributes to the structure of discourse, and the pragmatic functions it fulfils. Featuring case studies and tasks throughout, Corpus Linguistics for Vocabulary provides a clear and accessible guide and is essential reading for students and teachers wanting to understand, appreciate and conduct corpus-based research in vocabulary studies.

Language and Schizophrenia - Perspectives from Psychology and Philosophy (Paperback): Valentina Cardella Language and Schizophrenia - Perspectives from Psychology and Philosophy (Paperback)
Valentina Cardella
R1,527 Discovery Miles 15 270 Ships in 10 - 15 working days

Schizophrenia is one of the most enigmatic mental disorders, and language is one of its most essential and distinctive traits. Language and Schizophrenia provides a complete overview of schizophrenic language, utilising both psychological and philosophical perspectives to explore the unique way language impacts on this mental disorder. Language and Schizophrenia investigates specific features of schizophrenic language using cognitive psychology alongside the opposing field of phenomenological psychiatry, concluding that neither of these approaches fully succeeds in explaining the linguistic features unique to Schizophrenia. Cardella's innovative approach of combining psychological perspectives with philosophy offers a direct alternative to traditional cognitive perspectives, emphasising the fundamental role that language plays in the disorder. This book provides a thorough analysis of the deep link between language and schizophrenia and will be of great value to researchers and postgraduates studying schizophrenia, phenomenology, neuropsychology and philosophy of language.

Simpler Syntax (Hardcover): Peter W. Culicover, Ray Jackendoff Simpler Syntax (Hardcover)
Peter W. Culicover, Ray Jackendoff
R2,338 Discovery Miles 23 380 Ships in 10 - 15 working days

This groundbreaking book offers a new and compelling perspective on the structure of human language. The fundamental issue it addresses is the proper balance between syntax and semantics, between structure and derivation, and between rule systems and lexicon. It argues that the balance struck by mainstream generative grammar is wrong. It puts forward a new basis for syntactic theory, drawing on a wide range of frameworks, and charts new directions for research. In the past four decades, theories of syntactic structure have become more abstract, and syntactic derivations have become ever more complex. Peter Culicover and Ray Jackendoff trace this development through the history of contemporary syntactic theory, showing how much it has been driven by theory-internal rather than empirical considerations. They develop an alternative that is responsive to linguistic, cognitive, computational, and biological concerns. Simpler Syntax is addressed to linguists of all persuasions. It will also be of central interest to those concerned with language in psychology, human biology, evolution, computational science, and artificial intelligence.

Panel Studies of Variation and Change (Hardcover): Suzanne Evans Wagner, Isabelle Buchstaller Panel Studies of Variation and Change (Hardcover)
Suzanne Evans Wagner, Isabelle Buchstaller
R4,941 Discovery Miles 49 410 Ships in 10 - 15 working days

The relationship between the individual and the community is at the core of sociolinguistic theorizing. To date, most longitudinal research has been conducted on the basis of trend studies, such as replications of cross-sectional studies, or comparisons between present-day cross-sectional data and 'legacy' data. While the past few years have seen an increasing interest in panel research, much of this work has been published in a variety of formats and languages and is thus not easily accessible. This edited volume brings together the major researchers in the field of panel research, highlighting connections and convergences across and between chapters, methods and findings with the aim of initiating a dialogue about best practices and ways forward in sociolinguistic panel studies. By providing, for the first time, a platform for key research on panel data in one coherent edition, this volume aims to shape the agenda in this increasingly vibrant field of research.

Cognitive and Pragmatic Aspects of Speech Actions (Hardcover, New edition): Iwona Witczak-Plisiecka Cognitive and Pragmatic Aspects of Speech Actions (Hardcover, New edition)
Iwona Witczak-Plisiecka
R1,809 Discovery Miles 18 090 Ships in 10 - 15 working days

This volume contains papers which reflect current discussions in the study of speech actions. The collection was inspired by the papers presented at Meaning, Context and Cognition, the first international conference integrating cognitive linguistics and pragmatics initiated by the Department of English Language and Applied Linguistics of the University of Lodz (Poland) in 2011 and held annually. The necessarily heterogeneous field of research into speech actions is approached by the contributors from various perspectives and with focus on different types of data. The papers have been grouped into four sections which subsequently emphasise theoretical linguistics issues, lexical pragmatics, speech act-theoretic problems, and cognitive processes.

Neuropsycholinguistic Perspectives on Language Cognition - Essays in honour of Jean-Luc Nespoulous (Paperback): Corine... Neuropsycholinguistic Perspectives on Language Cognition - Essays in honour of Jean-Luc Nespoulous (Paperback)
Corine Astesano, Melanie Jucla
R1,497 Discovery Miles 14 970 Ships in 10 - 15 working days

This book brings together experts from the fields of linguistics, psychology and neuroscience to explore how a multidisciplinary approach can impact on research into the neurocognition of language. International contributors present cutting-edge research from cognitive and developmental psychology, neuropsychology, psycholinguistics and computer science, and discuss how this contributes to neuropsycholinguistics, a term coined by Jean-Luc Nespoulous, to whom this book is dedicated. Chapters illustrate how researchers with different methods and theoretical backgrounds can contribute to a unified vision of the study of language cognition. Reinterpreting neuropsycholinguistics through the lens of each research field, the book demonstrates important attempts to adopt a comprehensive view of speech and language pathology. Divided into three sections the book covers: linguistic mechanisms and the architecture of language the relationship between language and other cognitive processes the assessment of speech and language disabilities and compensatory mechanisms. Neuropsycholinguistic Perspectives on Language Cognition presents a unique contribution to cognitive science and language science, from linguistics to neuroscience. It will interest academics and scholars in the field, as well as medical researchers, psychologists, and speech and language therapists.

Basics of Ancient Ethiopic - A Complete Grammar, Workbook, and Lexicon (Paperback): Archie T Wright Basics of Ancient Ethiopic - A Complete Grammar, Workbook, and Lexicon (Paperback)
Archie T Wright; Foreword by Loren T Stuckenbruck
R1,370 R1,116 Discovery Miles 11 160 Save R254 (19%) Ships in 9 - 17 working days

Basics of Ancient Ethiopic by Archie Wright introduces students to the basic grammar of ancient Ethiopic (Ge'ez) while approaching the language through its wider cultural and literary context, and its historical legacy. As part of the widely-used Zondervan Language Basics series of resources, Wright's Ethiopic grammar is a student-friendly introduction. It helps students learn by: Minimizing technical jargon Providing only the information needed to learn the basics Breaking the grammar of language down into manageable and intuitive chunks Illustrating the grammar in question by its use in rich selections from ancient Christian and the Second Temple Jewish books of 1 Enoch and Jubilees Providing grammar, readings, exercises, and a lexicon all in one convenient volume Basics of Ethiopic provides an ideal first step into this important language and focuses on getting the student into texts and translation as quickly as possible.

Language and Schizophrenia - Perspectives from Psychology and Philosophy (Hardcover): Valentina Cardella Language and Schizophrenia - Perspectives from Psychology and Philosophy (Hardcover)
Valentina Cardella
R4,457 Discovery Miles 44 570 Ships in 10 - 15 working days

Schizophrenia is one of the most enigmatic mental disorders, and language is one of its most essential and distinctive traits. Language and Schizophrenia provides a complete overview of schizophrenic language, utilising both psychological and philosophical perspectives to explore the unique way language impacts on this mental disorder. Language and Schizophrenia investigates specific features of schizophrenic language using cognitive psychology alongside the opposing field of phenomenological psychiatry, concluding that neither of these approaches fully succeeds in explaining the linguistic features unique to Schizophrenia. Cardella's innovative approach of combining psychological perspectives with philosophy offers a direct alternative to traditional cognitive perspectives, emphasising the fundamental role that language plays in the disorder. This book provides a thorough analysis of the deep link between language and schizophrenia and will be of great value to researchers and postgraduates studying schizophrenia, phenomenology, neuropsychology and philosophy of language.

The Language of Branding - Theory, Strategies, and Tactics (Hardcover): Dawn Lerman, Robert J Morais, David Luna The Language of Branding - Theory, Strategies, and Tactics (Hardcover)
Dawn Lerman, Robert J Morais, David Luna
R4,914 Discovery Miles 49 140 Ships in 10 - 15 working days

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence - and sales - of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book's concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.

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