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Books > Professional & Technical > Technology: general issues > History of engineering & technology
The Pan-American Exposition in Buffalo, New York, dazzled with its
new rainbow-colored electric lights. It showcased an array of
wonders, like daredevils attempting to go over Niagara Falls in a
barrel, or the "Animal King" putting the smallest woman in the
world and also terrifying animals on display. But the
thrill-seeking spectators little suspected that an assassin walked
the fairgrounds, waiting for President William McKinley to arrive.
In Margaret Creighton's hands, the result is "a persuasive case
that the fair was a microcosm of some momentous facets of the
United States, good and bad, at the onset of the American Century"
(Howard Schneider, Wall Street Journal).
In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the Internet), only to see these breakthroughs rejected by the corporation. Yet, instead of giving up, these determined inventors turned their ideas into empires that radically altered contemporary life and changed the world. Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, this riveting chronicle details PARC's humble beginnings through its triumph as a hothouse for ideas, and shows why Xerox was never able to grasp, and ultimately exploit, the cutting-edge innovations PARC delivered. Dealers of Lightning offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistoiy--and the corporate machinations that almost prevented it from achieving greatness.
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