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Books > Arts & Architecture > Industrial / commercial art & design > Illustration & commercial art > Illustration
Learn to design simple, powerful, and timeless logos. When you
think of a brand, often the first thing that comes to mind is the
logo, the visual representation of that product, place, thing, or
business. The power of simplicity for these marks can never be
underestimated-a logo that comprises simple shapes can communicate
a stronger message than a complex one, leaving a lasting impression
in a viewer's mind. In Principles of Logo Design, noted logo
designer George Bokhua shares his process for creating logotypes
that will stand the test of time. Applying the enduring principles
of classic texts on grid systems by Josef Muller-Brockmann and on
form and design by Wucius Wong, Bokhua elaborates on his popular
online classes, demonstrating in detail how to maximize
communicationwith minimal information to create logos using,
simple, monochromatic shapes. This comprehensive volume includes:
How to apply a strong, simple, and minimal design aesthetic to logo
design Why gridding is important, and understanding the golden
ratio and when to use it How to sketch and refine logos through
tracing, then grid and execute a mark in Adobe Illustrator
Fine-tuning techniques to ensure visual integrity Knowing how to
design a great logo is a core skill for any graphic designer.
Principles of Logo Design helps designers at all levels of skill
and experience conceive, develop, and create logos that are not
only pleasing to the eye but evoke a sense of perfection.
In Intoxicating Shanghai, Paul Bevan explores the work of a number
of Chinese modernist figures in the fields of literature and the
visual arts, with an emphasis on the literary group the
New-sensationists and its equivalents in the Shanghai art world,
examining the work of these figures as it appeared in pictorial
magazines. It undertakes a detailed examination into the
significance of the pictorial magazine as a medium for the
dissemination of literature and art during the 1930s. The research
locates the work of these artists and writers within the context of
wider literary and art production in Shanghai, focusing on art,
literature, cinema, music, and dance hall culture, with a specific
emphasis on 1934 - 'The Year of the Magazine'.
Devoted wife and mother. Acclaimed novelist, illustrator, and
interpreter of the American West. At a time when society expected
women to concentrate on family and hearth, Mary Hallock Foote
(1847-1938) published twelve novels, four short story collections,
almost two dozen stories and essays, and innumerable illustrations.
In "Mary Hallock Foote, " Darlis A. Willer examines the life of
this gifted and spirited woman from the East as she adapted herself
and her artistic vision to the West.
Foote's images of the American West differed sharply from those
offered by male artists and writers of the time. She depicted a
more gentle West, a domestic West of families and settlements
rather than a Wild West of soldiers, American Indians, and cowboys.
Miller examines how Foote's career was molded by the East-West
tensions she experienced throughout her adult life and by society's
expectations of womanhood and motherhood.
This biography recounts Foote's Quaker upbringing; her education
at the School of Design for Women at Cooper Union, New York; her
marriage to Arthur De Wint Foote, including his alcohol problems;
her life in Boise, Idaho, and later Grass Valley, California; her
grief over the early death of daughter Agnes Foote; and the
previously unexplored last two decades of her life.
Miller has made extensive use of every major archive of letters
and documents by and about Foote. She sheds light on Foote's
numerous stories, essays, and novels. And examines all pertinent
sources on Foote's life and works.
Anyone interested in the American West, women's history, or life
histories in general will find Miller's biography of Mary Hallock
Foote fascinating,
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