Customer Intelligence: From Data to Dialogue outlines clearly how and why ubiquitous information is going to change the world of marketing. It provides an eloquent and balanced perspective that is rooted in a deep understanding of how the marketing process actually works. It combines a thorough knowledge of how information is utilized to create customer profiles with a clear-sighted understanding of how these profiles may be employed in marketing campaigns. The reader is exposed to the vast potential of customer information as well as the reasons why many business leaders have failed to grasp this opportunity. In this landmark book the past is dissected and the future is proclaimed. It is essential reading.

"Never before in my lifetime as a so-called marketing "Guru" have I found the subject of information so compelling, urbane, relevant and exciting ... Kelly's style of writing is riveting; his insights are captivating. He is destined to be one of those authors who change the world."
--Professor Malcolm McDonald, Cranfield University School of Management

"A rare example of a business book that challenges the reader to engage in the debate about the future of marketing in the 21st century."
--Peter G. Wray, Chairman, 'loyalty matters' and CM4P

"Engagingly readable, provocative, and insightful."
--Dr Richard J. Varey, Professor of Marketing, The Waikato Management School, New Zealand

"A concise look at what really matters when a business is serious about driving business value from its most important asset - customer information."
--John McKean, author of "Information Masters" and "Customers are People," www.informationmasters.com

Blown to Bits, Second Edition is the brilliant, plain-English guide to digital technology, how it’s changing the world, and what you need to know to survive in tomorrow’s digital world. A best-seller when it was first published in 2010, the issues it addresses are more crucial than ever. Now, its expert authors have thoroughly updated Blown to Bits to demystify the social, political, and personal issues everyone is talking about: from social media and big data to fake news, cyberattacks, and privacy. Both authoritative and accessible, this guide doesn’t just reveal the workings of the technologies that are central to your life: it also illuminates the policy decisions citizens need to make about these technologies… because you can try to ignore them, but they won’t ignore you!

Blown to Bits, Second Edition answers questions like:

• Who owns all that data about you? What (if anything) do they owe you?
• How private is your medical information?
• Is it possible to send a truly secure message? How close can you come?
• How do you figure out who to trust for accurate news these days?
• What should you know about free speech on the Internet?
• Who’s watching you, what do they know about you, and what can they do with that knowledge?
• Do you have to say goodbye forever to privacy -- and even to your personal identity?
• How can you protect yourself against out-of-control technologies -- and the powerful organizations that wield them?

This open access book provides researchers and professionals with a foundational understanding of online privacy as well as insight into the socio-technical privacy issues that are most pertinent to modern information systems, covering several modern topics (e.g., privacy in social media, IoT) and underexplored areas (e.g., privacy accessibility, privacy for vulnerable populations, cross-cultural privacy). The book is structured in four parts, which follow after an introduction to privacy on both a technical and social level: Privacy Theory and Methods covers a range of theoretical lenses through which one can view the concept of privacy. The chapters in this part relate to modern privacy phenomena, thus emphasizing its relevance to our digital, networked lives. Next, Domains covers a number of areas in which privacy concerns and implications are particularly salient, including among others social media, healthcare, smart cities, wearable IT, and trackers. The Audiences section then highlights audiences that have traditionally been ignored when creating privacy-preserving experiences: people from other (non-Western) cultures, people with accessibility needs, adolescents, and people who are underrepresented in terms of their race, class, gender or sexual identity, religion or some combination. Finally, the chapters in Moving Forward outline approaches to privacy that move beyond one-size-fits-all solutions, explore ethical considerations, and describe the regulatory landscape that governs privacy through laws and policies. Perhaps even more so than the other chapters in this book, these chapters are forward-looking by using current personalized, ethical and legal approaches as a starting point for re-conceptualizations of privacy to serve the modern technological landscape. The book's primary goal is to inform IT students, researchers, and professionals about both the fundamentals of online privacy and the issues that are most pertinent to modern information systems. Lecturers or teachers can assign (parts of) the book for a "professional issues" course. IT professionals may select chapters covering domains and audiences relevant to their field of work, as well as the Moving Forward chapters that cover ethical and legal aspects. Academics who are interested in studying privacy or privacy-related topics will find a broad introduction in both technical and social aspects.

Computer simulation has become an important means for obtaining knowledge about nature. The practice of scientific simulation and the frequent use of uncertain simulation results in public policy raise a wide range of philosophical questions. Most prominently highlighted is the field of anthropogenic climate change-are humans currently changing the climate? Referring to empirical results from science studies and political science, Simulating Nature: A Philosophical Study of Computer-Simulation Uncertainties and Their Role in Climate Science and Policy Advice, Second Edition addresses questions about the types of uncertainty associated with scientific simulation and about how these uncertainties can be communicated. The author, who participated in the United Nations' Intergovernmental Panel on Climate Change (IPCC) plenaries in 2001 and 2007, discusses the assessment reports and workings of the IPCC. This second edition reflects the latest developments in climate change policy, including a thorough update and rewriting of sections that refer to the IPCC.

In this age of DNA computers and artificial intelligence, information is becoming disembodied even as the "bodies" that once carried it vanish into virtuality. While some marvel at these changes, envisioning consciousness downloaded into a computer or humans "beamed" "Star Trek"-style, others view them with horror, seeing monsters brooding in the machines. In "How We Became Posthuman," N. Katherine Hayles separates hype from fact, investigating the fate of embodiment in an information age.
Hayles relates three interwoven stories: how information lost its body, that is, how it came to be conceptualized as an entity separate from the material forms that carry it; the cultural and technological construction of the cyborg; and the dismantling of the liberal humanist "subject" in cybernetic discourse, along with the emergence of the "posthuman."
Ranging widely across the history of technology, cultural studies, and literary criticism, Hayles shows what had to be erased, forgotten, and elided to conceive of information as a disembodied entity. Thus she moves from the post-World War II Macy Conferences on cybernetics to the 1952 novel "Limbo" by cybernetics aficionado Bernard Wolfe; from the concept of self-making to Philip K. Dick's literary explorations of hallucination and reality; and from artificial life to postmodern novels exploring the implications of seeing humans as cybernetic systems.
Although becoming posthuman can be nightmarish, Hayles shows how it can also be liberating. From the birth of cybernetics to artificial life, "How We Became Posthuman" provides an indispensable account of how we arrived in our virtual age, and of where we might go from here.

Reading Digital Culture brings together key essays that have established the terms of the debate about the future of information technology. Definitive essays by many of the field's most widely read commentators - Virilio, Haraway, Landow, Castells, Aronowitz, Plant, Ross, Zizek, Guattari - range across issues that are central to digital life and culture: knowledge production, cyber-identity, computer art, online community, Internet commerce, and the effect of technology on work and leisure. With contributions from both inside and outside the technology field, Reading Digital Culture will be essential reading for anyone interested in - and living in the midst of - the digital revolution.

From the creator of hit podcast The Missing Cryptoqueen ______________________________ Guns. Sex. Drugs. Murder. The Dark Net is just a click away. Beyond the familiar online world that most of us inhabit lies a vast network of sites, communities and cultures where freedom is pushed to its limits. A world that is as creative and complex as it is dangerous and disturbing. A world that is much closer than you think. The Dark Net is a revelatory examination of the internet today, and of its most innovative and dangerous subcultures, stretching from secret Facebook groups to the encrypted and hidden Tor network. In it, Bartlett goes in search of the people behind the screen, meeting trolls and pornographers, drug dealers and hackers, political extremists and computer scientists, Bitcoin programmers and self-harmers, libertarians and vigilantes. Based on extensive first-hand experience, exclusive interviews and shocking documentary evidence, The Dark Net offers a startling glimpse of human nature under the conditions of freedom and anonymity, and shines a light on an enigmatic and ever-changing world.

Despite extraordinary advances in digital and communication technology over recent years, we know very little about the way these complex systems affect everyday work and interaction. This book seeks to explore these issues through a series of video-based field studies that look at the introduction of basic information systems in general medical practice, news production, the control rooms of the London Underground and computer aided design in architectural practice. It focuses in particular on social interaction and the way video-based field studies can inform the design, development and implementation of new technology.

While Russian computer scientists are notorious for their interference in the 2016 US presidential election, they are ubiquitous on Wall Street and coveted by international IT firms and often perceive themselves as the present manifestation of the past glory of Soviet scientific prowess. Drawing on over three hundred in-depth interviews, the contributors to From Russia with Code trace the practices, education, careers, networks, migrations, and lives of Russian IT professionals at home and abroad, showing how they function as key figures in the tense political and ideological environment of technological innovation in post-Soviet Russia. Among other topics, they analyze coders' creation of both transnational communities and local networks of political activists; Moscow's use of IT funding to control peripheral regions; brain drain and the experiences of coders living abroad in the United Kingdom, United States, Israel, and Finland; and the possible meanings of Russian computing systems in a heterogeneous nation and industry. Highlighting the centrality of computer scientists to post-Soviet economic mobilization in Russia, the contributors offer new insights into the difficulties through which a new entrepreneurial culture emerges in a rapidly changing world. Contributors. Irina Antoschyuk, Mario Biagioli, Ksenia Ermoshina, Marina Fedorova, Andrey Indukaev, Alina Kontareva, Diana Kurkovsky, Vincent Lepinay, Alexandra Masalskaya, Daria Savchenko, Liubava Shatokhina, Alexandra Simonova, Ksenia Tatarchenko, Zinaida Vasilyeva, Dimitrii Zhikharevich

Many of the significant developments of our era have resulted from advances in technology, including the design of large-scale systems; advances in medicine, manufacturing, and artificial intelligence; the role of social media in influencing behaviour and toppling governments; and the surge of online transactions that are replacing human face-to-face interactions. These advances have given rise to new kinds of ethical concerns around the uses (and misuses) of technology. This collection of essays by prominent academics and technology leaders covers important ethical questions arising in modern industry, offering guidance on how to approach these dilemmas. Chapters discuss what we can learn from the ethical lapses of #MeToo, Volkswagen, and Cambridge Analytica, and highlight the common need across all applications for sound decision-making and understanding the implications for stakeholders. Technologists and general readers with no formal ethics training and specialists exploring technological applications to the field of ethics will benefit from this overview.

"Delete" looks at the surprising phenomenon of perfect remembering in the digital age, and reveals why we must reintroduce our capacity to forget. Digital technology empowers us as never before, yet it has unforeseen consequences as well. Potentially humiliating content on Facebook is enshrined in cyberspace for future employers to see. Google remembers everything we've searched for and when. The digital realm remembers what is sometimes better forgotten, and this has profound implications for us all.

In "Delete," Viktor Mayer-Schonberger traces the important role that forgetting has played throughout human history, from the ability to make sound decisions unencumbered by the past to the possibility of second chances. The written word made it possible for humans to remember across generations and time, yet now digital technology and global networks are overriding our natural ability to forget--the past is ever present, ready to be called up at the click of a mouse. Mayer-Schonberger examines the technology that's facilitating the end of forgetting--digitization, cheap storage and easy retrieval, global access, and increasingly powerful software--and describes the dangers of everlasting digital memory, whether it's outdated information taken out of context or compromising photos the Web won't let us forget. He explains why information privacy rights and other fixes can't help us, and proposes an ingeniously simple solution--expiration dates on information--that may.

"Delete" is an eye-opening book that will help us remember how to forget in the digital age."

In this innovative collection of computer ethics cases, Richard G. Epstein provides a fresh new approach to the social, ethical, and professional issues facing today's computing professionals. Through his dynamic exploration of a fictional industrial accident ("The Case of the Killer Robot") and the possible ramifications of poor engineering design, Epstein provides an informative, yet entertaining look at how computers can affect society. Known worldwide through portions that were presented on the World Wide Web, The Case of the Killer Robot now includes over 25 complementary articles, which help prepare readers for challenging real-life issues in the computer industry.

Screen media use has replaced family time. Many parents are looking for a new framework. This easy-to- follow guide provides parents with tools and specific guidelines for measuring the presence of an issue with screen-dependency in their homes, understanding it and getting it under control. Parents are making the best decisions they can based on the information they have. Many parents, driven to challenge the accepted reality that nothing can be done, are looking for a new framework. Written as an easy-to-follow and practical guide for parents who want to understand recreational screen media use in their homes, BREAKING THE TRANCE does not blame parents nor does it vilify technology as a whole, but rather gives them easy and effective strategies to implement immediately. Using clinical examples and specific guidelines, the authors provide parents with tools for measuring the presence of an issue with screen media use in their homes and getting screen dependency under control.

Reading Digital Culture brings together key essays that have established the terms of the debate about the future of information technology. Definitive essays by many of the field's most widely read commentators - Virilio, Haraway, Landow, Castells, Aronowitz, Plant, Ross, Zizek, Guattari - range across issues that are central to digital life and culture: knowledge production, cyber-identity, computer art, online community, Internet commerce, and the effect of technology on work and leisure. With contributions from both inside and outside the technology field, Reading Digital Culture will be essential reading for anyone interested in - and living in the midst of - the digital revolution.

Automating technologies threaten to usher in a workless future. But this can be a good thing-if we play our cards right. Human obsolescence is imminent. The factories of the future will be dark, staffed by armies of tireless robots. The hospitals of the future will have fewer doctors, depending instead on cloud-based AI to diagnose patients and recommend treatments. The homes of the future will anticipate our wants and needs and provide all the entertainment, food, and distraction we could ever desire. To many, this is a depressing prognosis, an image of civilization replaced by its machines. But what if an automated future is something to be welcomed rather than feared? Work is a source of misery and oppression for most people, so shouldn't we do what we can to hasten its demise? Automation and Utopia makes the case for a world in which, free from need or want, we can spend our time inventing and playing games and exploring virtual realities that are more deeply engaging and absorbing than any we have experienced before, allowing us to achieve idealized forms of human flourishing. The idea that we should "give up" and retreat to the virtual may seem shocking, even distasteful. But John Danaher urges us to embrace the possibilities of this new existence. The rise of automating technologies presents a utopian moment for humankind, providing both the motive and the means to build a better future.

This book presents research focused on young emergent bilingual children's multimodal meaning-making processes in diverse cultural and linguistic settings. Chapters draw on a range of theoretical frameworks and expand on traditional notions of literacy, especially for students who are working to learn English as a new language. The insights into original research studies will help readers understand the many avenues that one can take as a practitioner in order to ensure that student assets are built upon to promote positive literate identities and learning experiences and, ultimately, to promote literacy success for diverse learners. Each chapter includes practical pedagogical recommendations and implications for teachers that can immediately be applied to classrooms, making the book an essential resource for using multiple modes to teach literacy with diverse student populations.

In Respawn Colin Milburn examines the connections between video games, hacking, and science fiction that galvanize technological activism and technological communities. Discussing a wide range of games, from Portal and Final Fantasy VII to Super Mario Sunshine and Shadow of the Colossus, Milburn illustrates how they impact the lives of gamers and non-gamers alike. They also serve as resources for critique, resistance, and insurgency, offering a space for players and hacktivist groups such as Anonymous to challenge obstinate systems and experiment with alternative futures. Providing an essential walkthrough guide to our digital culture and its high-tech controversies, Milburn shows how games and playable media spawn new modes of engagement in a computerized world.

This open access book provides researchers and professionals with a foundational understanding of online privacy as well as insight into the socio-technical privacy issues that are most pertinent to modern information systems, covering several modern topics (e.g., privacy in social media, IoT) and underexplored areas (e.g., privacy accessibility, privacy for vulnerable populations, cross-cultural privacy). The book is structured in four parts, which follow after an introduction to privacy on both a technical and social level: Privacy Theory and Methods covers a range of theoretical lenses through which one can view the concept of privacy. The chapters in this part relate to modern privacy phenomena, thus emphasizing its relevance to our digital, networked lives. Next, Domains covers a number of areas in which privacy concerns and implications are particularly salient, including among others social media, healthcare, smart cities, wearable IT, and trackers. The Audiences section then highlights audiences that have traditionally been ignored when creating privacy-preserving experiences: people from other (non-Western) cultures, people with accessibility needs, adolescents, and people who are underrepresented in terms of their race, class, gender or sexual identity, religion or some combination. Finally, the chapters in Moving Forward outline approaches to privacy that move beyond one-size-fits-all solutions, explore ethical considerations, and describe the regulatory landscape that governs privacy through laws and policies. Perhaps even more so than the other chapters in this book, these chapters are forward-looking by using current personalized, ethical and legal approaches as a starting point for re-conceptualizations of privacy to serve the modern technological landscape. The book's primary goal is to inform IT students, researchers, and professionals about both the fundamentals of online privacy and the issues that are most pertinent to modern information systems. Lecturers or teachers can assign (parts of) the book for a "professional issues" course. IT professionals may select chapters covering domains and audiences relevant to their field of work, as well as the Moving Forward chapters that cover ethical and legal aspects. Academics who are interested in studying privacy or privacy-related topics will find a broad introduction in both technical and social aspects.

'Etchells writes eloquently ... A heartfelt defence of a demonised pastime' The Times 'Once in an age, a piece of culture comes along that feels like it was specifically created for you, the beats and words and ideas are there because it is your life the creator is describing. Lost In A Good Game is exactly that. It will touch your heart and mind. And even if Bowser, Chun-li or Q-Bert weren't crucial parts of your youth, this is a flawless victory for everyone' Adam Rutherford When Pete Etchells was 14, his father died from motor neurone disease. In order to cope, he immersed himself in a virtual world - first as an escape, but later to try to understand what had happened. Etchells is now a researcher into the psychological effects of video games, and was co-author on a recent paper explaining why WHO plans to classify 'game addiction' as a danger to public health are based on bad science and (he thinks) are a bad idea. In this, his first book, he journeys through the history and development of video games - from Turing's chess machine to mass multiplayer online games like World of Warcraft- via scientific study, to investigate the highs and lows of playing and get to the bottom of our relationship with games - why we do it, and what they really mean to us. At the same time, Lost in a Good Game is a very unusual memoir of a writer coming to terms with his grief via virtual worlds, as he tries to work out what area of popular culture we should classify games (a relatively new technology) under.

Ethics for Robots describes and defends a method for designing and evaluating ethics algorithms for autonomous machines, such as self-driving cars and search and rescue drones. Derek Leben argues that such algorithms should be evaluated by how effectively they accomplish the problem of cooperation among self-interested organisms, and therefore, rather than simulating the psychological systems that have evolved to solve this problem, engineers should be tackling the problem itself, taking relevant lessons from our moral psychology. Leben draws on the moral theory of John Rawls, arguing that normative moral theories are attempts to develop optimal solutions to the problem of cooperation. He claims that Rawlsian Contractarianism leads to the 'Maximin' principle - the action that maximizes the minimum value - and that the Maximin principle is the most effective solution to the problem of cooperation. He contrasts the Maximin principle with other principles and shows how they can often produce non-cooperative results. Using real-world examples - such as an autonomous vehicle facing a situation where every action results in harm, home care machines, and autonomous weapons systems - Leben contrasts Rawlsian algorithms with alternatives derived from utilitarianism and natural rights libertarianism. Including chapter summaries and a glossary of technical terms, Ethics for Robots is essential reading for philosophers, engineers, computer scientists, and cognitive scientists working on the problem of ethics for autonomous systems.

Global Health Informatics: How Information Technology Can Change Our Lives in a Globalized World discusses the critical role of information and communication technologies in health practice, health systems management and research in increasingly interconnected societies. In a global interconnected world the old standalone institutional information systems have proved to be inadequate for patient-centered care provided by multiple providers, for the early detection and response to emerging and re-emerging diseases, and to guide population-oriented public health interventions. The book reviews pertinent aspects and successful current experiences related to standards for health information systems; digital systems as a support for decision making, diagnosis and therapy; professional and client education and training; health systems operation; and intergovernmental collaboration.

Data is everywhere. We create it every time we go online, turn our phone on (or off ), or pay with a credit card. This data is stored, studied, and bought and sold by corporations and governments for surveillance and for control. Foremost security expert (Wired) and best-selling author Bruce Schneier shows how this data has led to a double-edged Internet a Web that gives power to the people but is abused by the institutions on which those people depend.

In Data and Goliath, Schneier reveals the full extent of surveillance, censorship, and propaganda in society today, examining the risks of cybercrime, cyberterrorism, and cyberwar. He shares technological, legal, and social solutions that can help shape a more equal, private, and secure world. This is a book everyone with an Internet connection or bank account, or smart device, or car, for that matter needs to read."

'Supply Chain 4.0' has introduced automation into logistics and supply chain processes, exploiting predictive analytics to better match supply with demand, optimizing operations and using the latest technologies for the last mile delivery such as drones and autonomous robots. Supply Chain 4.0 presents new methods, techniques, and information systems that support the coordination and optimization of logistics processes, reduction of operational costs as well as the emergence of entirely new services and business processes.

This edited collection includes contributions from leading international researchers from academia and industry. It considers the latest technologies and operational research methods available to support smart, integrated, and sustainable logistics practices focusing on automation, big data, Internet of Things, and decision support systems for transportation and logistics. It also highlights market requirements and includes case studies of cutting-edge applications from innovators in the logistics industry.

Living on the Fault Line is the long awaited new book from Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, two bestselling works that have helped guide the high-tech revolution. Moore focuses on the most important business question for the early twenty-first century: the age of the Internet. How can companies living on the fault line of rapid, disruptive, technological change be managed successfully? -Old management truths are dead - Twentieth century business models must be replaced - The dot.com revolution is changing every aspect of business - Blue chip companies are under direct assault from new companies that nobody had even heard of last year Living on the Fault Line will reset the management agenda in the age of the Internet and is essential reading for all companies both old and new. Simultaneous publication with HarperCollins US release Guaranteed Business Book of the Month slots with key retailers Major PR coverage across the media including FT, The Times, Telegraph, Guardian, Observer Massive direct mail promotion to leading FT 500 multinationals Crossing the Chasm has sold over 50,000 copies worldwide Huge internet marketing campaign