The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity. MARKET 1: Senior Executives in a range of companies in manufacturing and retailing, in particular those in marketing, brand management, design and corporate communications; Branding Consultants; Executive MBA and post experience programmes in business and management schools, particularly in marketing, brand management and retailing MARKET 2: Lecturers, Researchers and Libraries in Universities and Business and Management Schools, particularly in marketing, brand management, retailing and corporate communications

Althoughtheprinciplesofoperationofhelicalscrewmachines, ascompressors or expanders, have been well known for more than 100 years, it is only during the past 30 years that these machines have become widely used. The main reasons for the long period before they were adopted were their relatively poor e?ciency and the high cost of manufacturing their rotors. Two main developments led to a solution to these di?culties. The ?rst of these was the introduction of the asymmetric rotor pro?le in 1973. This reduced the bl- hole area, which was the main source of internal leakage by approximately 90%, and thereby raised the thermodynamic e?ciency of these machines, to roughly the same level as that of traditional reciprocating compressors. The second was the introduction of precise thread milling machine tools at - proximately the same time. This made it possible to manufacture items of complex shape, such as the rotors, both accurately and cheaply. From then on, as a result of their ever improving e?ciencies, high rel- bility and compact form, screw compressors have taken an increasing share of the compressor market, especially in the ?elds of compressed air production, and refrigeration and air conditioning, and today, a substantial proportion of compressors manufactured for industry are of this type. Despite, the now wide usage of screw compressors and the publication of many scienti?c papers on their development, only a handful of textbooks have been published to date, which give a rigorous exposition of the principles of their operation and none of these are in English

The Denim Manual is one of the world's most comprehensive denim books covering every aspect of denim, including history, fabrics, designs, washing and care. The book also introduces technical processes and terminology unique to the denim industry with insider tips. It is accompanied by over 700 illustrations and photos, presenting information in an easy-to-read visual format. This book will walk you through a journey of denim in a 360 perspective.

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And, features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don't grade your own homework User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

In this fascinating follow-up to the bestselling Information is Beautiful and Knowledge is Beautiful, the king of infographics David McCandless uses spectacular visuals to give us all a bit of good news. We are living in the Information Age, in which we are constantly bombarded with data - on television, in print and online. How can we relate to this mind-numbing overload? Enter David McCandless and his amazing infographics: simple, elegant ways to understand information too complex or abstract to grasp any way but visually. In his unique signature style, he creates dazzling displays that blend facts with their connections, contexts and relationships, making information meaningful, entertaining - and beautiful. In his highly anticipated third book, McCandless illustrates positive news from around the world, for an informative, engaging and uplifting collection of new infographic art.

Digital Design: A Critical Introduction provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media. Featuring original material based on the authors' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity and innovation. Going beyond existing texts on the subject, Digital Design is an accessible primer whose innovative approach transcends the analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them.

'Coralie Bickford-Smith depicts nature at its most majestic' Financial Times An enchanting clothbound fable about growth, new life and finding hope in unexpected places, from the award-winning designer and creator of The Fox and the Star. One autumn evening, a young squirrel spots an acorn glinting on the forest floor. Eager to protect her treasure from watchful eyes and hungry mouths, she buries it deep in the heart of the forest. But when she returns after the icy winter, her acorn is nowhere to be found. Where could it be? 'Exquisite . . . illustrations are so vivid and patterned that each page feels alive' Observer

Bring your manga to life with awesome action, powerful poses, body basics: IT'S ALL HERE! Learn the essentials of manga drawing from professional Japanese illustrators, and let them show you how to tell better stories with your manga art. Start with anatomy and body structure to create compelling characters in a few simple head-to-toe steps. Then it's time to build your world and tell your story. With this all-in-one guide, your characters, drawing, and storytelling abilities will quickly soar! In this book you'll learn not only the basics, but the insider tips and secrets only the professionals know. You'll also learn to avoid common pitfalls and overcome obstacles that might otherwise lessen the impact of your work and prevent you from becoming a successful artist! Here are just some of the features of this practical handbook: A complete art course in one volume--from anatomy and body structure to facial features and expressions, clothing and accessories, action poses and narrative techniques A guide to world-building and storytelling in the authentic Japanese manga style Two professional Japanese illustrators share their expertise in figure drawing and composition as well as two- and three-dimensional design and perspective Hundreds of dynamic examples and tips show you how to master the details that make a difference and the effects that can elevate your work to another level Over 1,000 color illustrations help to guide you on your path to becoming a better artist! Drawing Manga gives you the tips and tools you need to develop your skills and tell the stories you want to tell effectively-- just like the pros! *Recommended for artists 16 & up*

The people who make the World's Most Popular Manga share their tricks, advice, and secrets! From Dragon Ball to Demon Slayer, from One Piece to My Hero Academia and beyond, Weekly Shonen Jump has published some of the finest manga to grace the earth. Now, the creators and editors behind several of the most popular manga in Shonen Jump sit down to discuss how to craft exciting stories, how to use your tools to the best of your abilities, and more. Whether you're getting started on your artistic path or a veteran looking for new tips, The Shonen Jump Guide to Making Manga is the perfect book to sharpen your skills. Featuring commentary and advice from Eiichiro Oda (One Piece), Tite Kubo (Bleach), Shun Saeki (Food Wars), Kaiu Shirai & Posuka Demizu (The Promised Neverland), Yusei Matsui (Assassination Classroom), Kohei Horikoshi (My Hero Academia), and more!

Comics Studies Here and Now marks the arrival of comics studies scholarship that no longer feels the need to justify itself within or against other fields of study. The essays herein move us forward, some in their re-diggings into comics history and others by analyzing comics-and all its transmedial and fan-fictional offshoots-on its own terms. Comics Studies stakes the flag of our arrival-the arrival of comics studies as a full-fledged discipline that today and tomorrow excavates, examines, discusses, and analyzes all aspects that make up the resplendent planetary republic of comics. This collection of scholarly essays is a testament to the fact that comic book studies have come into their own as an academic discipline; simply and powerfully moving comic studies forward with their critical excavations and theoretical formulas based on the common sense understanding that comics add to the world as unique, transformative cultural phenomena.

Feminists have argued that the Barbie doll perpetuates unrealistic standards of feminine beauty and undermines the credibility of women - that her long, slender plastic limbs and tiny waist fetishize the female body in unnatural ways and that her mature, overtly fashionable image promotes consumerism and superficiality over and above womens liberty and intellect. Depending on the viewer, Barbie is either a malign symbol of the strategies of the capitalist system or she is a symbol of glamour, high fashion and style, a fascinating indice of cultural change and nostalgic memory. Yet both Barbies fans and detractors assume that she stands alone.In reality she is the most high profile of a series of iconic dolls that over the past century and a half have been intimately connected to notions of fashionability. The prominence of haute couture in popular culture suggests that the link between fashion marketing and dolls should be an obvious one. Yet to date this connection has not been systematically explored. Doll collecting has been viewed as an enthusiasts or curatorial preserve, while the volumes these artefacts speak about culture and identity has not been adequately interrogated. Peers original and shrewd analysis fills a major gap in cultural studies by examining in depth the dolls associations with concepts of femininity and fashionability.

In 5 books, The Fashion Design Process explains the multiple circuits which fledgling fashion designers are confronted with today. Collection Process. This book goes behind the scenes to explain how fashion collections come to life, are organized and then produced. Though the fashion industry is segmented, the phases of a collection process are universal as are the jobs involved along each step of the way. This book offers a parallel between the process of developing a collection for a 'creative' designer and a ready-to-wear designer. Both an introductory work and a reference document on the fashion design process. A complete, simple, attractive book in French and English.

The Hugely popular Christopher Hart simplifies professional anime art so readers can develop their own original characters. It includes templates, step-by-step demonstrations and drawing exercises. Nothing brings anime artists more satisfaction than creating original characters to use in a comic strip or graphic novel. Bestselling How-to-Draw author Christopher Hart helps them reach this goal by providing insight into the six most popular anime types: schoolgirls, schoolboys, preteens, vengeful 'baddies', humorous personalities, and fantasy figures. He supplies templates for each- an extensive array of 'menus' of head and body types, outfits, and accessories, as well as detailed, accessible, step-by-step demonstrations and drawing exercises. Plus, Hart showcases some of the best anime artists in the world for this title, including Inma R., Tabby Kink, Ayame Shiroi, Euro Pinku and Tina Francisco. It's the guide every would-be anime artist has been looking for!

With a bias for action, this book offers valuable insight into the origins of the much-celebrated Danish design tradition and how it can be employed to create design solutions to address today's environmental crisis using the planetary boundaries as positive creative constraints. Danish design has long been revered for its high-quality aesthetics, materials and craftmanship, encouraging sustainability without compromise. This book explores the lessons to be learnt from Scandinavian design ideals, introduces the philosophy and principles of circular economy, and showcases the potential power of combining circular economy and design in helping to mitigate the effects of climate change. It presents a range of case study examples across multiple sectors and includes interviews with Danish designers in architecture, furniture, fashion, digital design and industrial design, providing unique insights from some of the world's leading contemporary designers. Bridging theory and real-world insights and experiences, the book builds on the framework of the 4R’s The Circular Way: Reduce, Reuse, Recycle and Replace to encourage innovation through the replacement of environmentally damaging materials and business models. A must-read for product designers, industrial designers, consultants, business developers, sustainability professionals and students interested in learning how to design and implement circular, sustainable models into practice.