Employing political philosophy to argue the need for social and public art projects to be a part of the everyday lives of Americans, Boros creates a new synthesis of philosophical ideas to support the political value of public art.

Sneakers: The Complete Collectors Guide was a phenomenal success, setting trends in sneaker design and collecting that continue to this day. Brands have since reissued classic designs and started creating the shoes that have spurred a new wave of collecting: limited editions, often designed in collaboration with invited artists, designers, musicians, cultural icons, and co-brands.

Sneakers: The Complete Limited Editions Guide brings you the very best limited edition and collaborative sneakers that have been released over the last ten years, a time when sneaker design has transcended its origins to explore new territories in global design culture, including fashion and art. Over 300 designs from fifteen brands have been carefully selected and photographed, with 100 outstanding examples showcasing the burgeoning trend for direct collaborations. From Nike working with New York graffiti artists Futura and Stash, to Reebok collaborating with superstar producer Pharrell Williams or Vans teaming up with Marc Jacobs, brands have used collaboration to build in exclusivity and desirability and to connect with new consumers.

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With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

From colorful threads found on the floor of an ancient Georgian cave to the Indian calicoes that fueled the Industrial Revolution, The Golden Thread illuminates the myriad and fascinating histories behind the cloths that came to define human civilization-the fabric, for example, that allowed mankind to shatter athletic records, and the textile technology that granted us the power to survive in space. Exploring the enduring association of textiles with "women's work," Kassia St. Clair "spins a rich social history . . . that also reflects the darker side of technology" (Rachel Newcomb, Washington Post).

'When times are hard, fantasy and escapism are crucial' Alexander McQueen Having grown up in London's East End, Alexander McQueen left school at 15 to become a tailor's apprentice on Mayfair's Savile Row. At 22, he joined the prestigious MA course at Central Saint Martins and, after presenting his 1992 graduate collection (bought on the spot by influential fashion stylist Isabella Blow), went on to change the course of fashion. McQueen was defiant in his opinions on creativity ('Give me time and I'll give you a revolution'), women ('I design clothes because I don't want women to look all innocent and naive ... I want people to be afraid of the women I dress') and craft ('You've got to know the rules to break them. That's what I'm here for, to demolish the rules but to keep the tradition'). He drew much of his inspiration from the natural world ('I have always loved the mechanics of nature and to a greater or lesser extent my work is always informed by that') and consistently challenged perceptions of beauty ('People find my things sometimes aggressive. But I don't see it as aggressive. I see it as romantic, dealing with a dark side of personality'). This attractive book in an accessible format is the perfect gift for fans of fashion and Alexander McQueen, capturing the wit and spirit of a true visionary.

Our dress is our identity. In dress, we live, move and have our social being. This book shows how the dressed body is central to the construction of a recognizable identity and provides accessible accounts of the particular dress ‘ ways’ associated with a considerable variety of lifestyles. Churchgoers, ballerinas, Muslim schoolgirls, glamour models, ‘ vampires’ , monks and country gents all fashion a social self through dress. These cultures all have characteristic forms of displaying the dressed body for social visibility - whether in religion, sex, performance, or on the street. In contrast to much of the literature on dress, which often assumes a lack of agency on the part of the wearer, contributors to this book focus on the conscious manipulation of dress to reflect an identity that is designed to look ‘ different’ .
Why do people choose to mark themselves off socially from others? What are the costs and benefits? For every dress ‘ identity’ , there is a corresponding set of entitlements and expectations as to behaviour and belief. ‘ Priestly’ bodies inhabit a different universe of response from strippers, just as ‘ Gothic’ bodies experience the public gaze differently from ‘ Methodist’ ones. Where one look commands respect in one setting, in another it can incite antipathy and rejection. Contributors tackle head-on this ‘ paradox of dress’ - its potent power to unite and divide. Evidence of the dressed body’ s social ambiguity as a medium of consensus, on the one hand, and conflict, on the other, provides a glimpse through dress into an elementary condition of social and cultural lifethat has all too rarely been part of historical and sociological discourse.

The best-loved comic characters in the world - Superman, Batman, Wonder Woman, the JLA and many more - are all brought to life by the number one fan-favourite artist working in the medium today, the incomparable Alex Ross. With a new jacket and an additional 16 pages, this book reveals Ross's lifelong love of these classic superheroes and his vision - combining his dynamic art with Chip Kidd's kinetic design. Step into the studio for a behind-the-scenes look at his creative process, with hundreds of never-before seen sketches, limited edition prints, and prototype sculptures. It also has 32 pages of exclusive new material centring on Ross's startling new comic series, "Justice", written by Jim Kreuger, with Ross painting over Doug Braithwaite's pencils!

Applying computational intelligence for product design is a fast-growing and promising research area in computer sciences and industrial engineering. However, there is currently a lack of books, which discuss this research area. This book discusses a wide range of computational intelligence techniques for implementation on product design. It covers common issues on product design from identification of customer requirements in product design, determination of importance of customer requirements, determination of optimal design attributes, relating design attributes and customer satisfaction, integration of marketing aspects into product design, affective product design, to quality control of new products. Approaches for refinement of computational intelligence are discussed, in order to address different issues on product design. Cases studies of product design in terms of development of real-world new products are included, in order to illustrate the design procedures, as well as the effectiveness of the computational intelligence based approaches to product design. This book covers the state-of-art of computational intelligence methods for product design, which provides a clear picture to post-graduate students in industrial engineering and computer science. It is particularly suitable for researchers and professionals working on computational intelligence for product design. It provides concepts, techniques and methodologies, for product designers in applying computational intelligence to deal with product design.

- Provides both students and artists with a practice-orientated guide to socially engaged art practices in the twenty-first century. - Features first-hand insight into the individual processes and methodologies of twenty-eight established artists including: Kim Abeles, Christopher Blay, Joseph DeLappe, Mary Beth Heffernan, Chris Johnson, Rebekah Modrak, Praba Pilar, Tabita Rezaire, Sylvain Souklaye, and collaborators Victoria Vesna and Siddharth Ramakrishnan. - Demonstrates a range of creative projects that engage different forms of technologies for readers interested in making the social turn in their artistic practice, and offers creative prompts that readers can respond to in their own practices.

A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice. The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. " Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.   Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.   By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Good product designs merge materials, technology and hardware into a unified user experience; one where the technology recedes into the background and people benefit from the capabilities and experiences available. By focusing on functional gain, critical awareness and emotive connection, even the most multifaceted and complex technology can be made to feel straightforward and become an integral part of daily life. Researchers, designers and developers must understand how to progress or appropriate the right technical and human knowledge to inform their innovations. The 1st International Smart Design conference provides a timely forum and brings together researchers and practitioners to discuss issues, identify challenges and future directions, and share their R&D findings and experiences in the areas of design, materials and technology.

This proceedings of the 1st Smart Design conference held at Nottingham Trent University in November 2011 includes summaries of the talks given on topics ranging from intelligent textiles design to pharmaceutical packaging to the impact of social and emotional factors on design choices with the aim of informing and inspiring future application and development of smart design.

"The Swimsuit: Fashion from Poolside to Catwalk "documents the modern swimsuit's trajectory from men's underwear and circus/performance wear to its unique niche in world fashion. It emphasizes the relationship between fashion, media, celebrity, sport and the cultivation of the modern body. This fascinating book provides an historical, sociological and cultural context in which to view how the swimsuit - and Australia, the country that significantly influenced its modern form - migrated from the cultural and colonial periphery to the centre of international attention. In addition, the book offers new perspectives on national histories of the swimsuit and investigates how traditional European fashion centers have opened up to new markets and modes of living, bringing together influences from around the globe. "The Swimsuit "is essential reading for students, scholars, and the general reader interested in fashion, popular culture, history, media, sport, and gender studies.