This symposium series book describes women in mid- to upper- level positions within the chemical industry who have been deemed successful, but are relatively unknown on a national level. Success comes in many forms, and it also comes in many positions. The book will highlight women whose careers range from very technical and obvious to those that are not. Some of the key careers include technical directors, eminent scientists, business managers, patent attorneys, bench chemists, entrepreneurs, human resource directors, and journalists.
The goal of this book is to create a resource where women can find a role model, someone with whom they can relate. Profiling women with a wide diversity of experiences and career opportunities allows the reader to find a common connection. Finally the workplace is not perfect; this series book will highlight both the pleasant and unpleasant career experiences which these women underwent.

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented. Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage. With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement.

Located on the site of the original Sears Tower, the historic Sears, Roebuck and Company catalog plant is one of the nation's most unique landmarks. Representing American ingenuity at its best, Richard Sears and Julius Rosenwald combined technology, commerce, and social science with bricks and mortar to build "the World's Largest Store" on Chicago's West Side. Completed in 1906, the plant housed nearly every conceivable product of the time: clothing, jewelry, furniture, appliances, tools, and more. The complex employed 20,000 people, and merchandise orders were processed and delivered by rail -- within the same day. During the first two decades of the 20th century, almost half of America's families shopped the over 300 million catalogs published in that era. WLS (World's Largest Store) Radio broadcasted the Gene Autrey show from the top of the tower, and the first Sears retail store opened here on Homan Avenue and Arthington Street. In 1974, Sears moved to the current Sears Tower. Thanks to many individuals who fought to save these architecturally and historically important treasures, the administration building, the original Sears Tower, the catalog press-laboratory building, and the powerhouse remain today. There are currently plans for redeveloping these buildings into housing, office, and retail space. A new Homan Square Community Center stands on the site of the merchandise building.

Organisations affect all aspects of human existence. They operate under immense pressure to offer their goods and services efficiently, economically and at the right time, all within the confines of the domestic and international laws which govern their trading. To meet these challenges in today's ever-changing global environment, the dealings within and between organisations need to be constantly monitored. Organisational analysis and intergovernmental relations: a South African perspective discusses how organisations work, how to conduct organisational analysis and how organisations can benefit from the advantages of intergovernmental relations in order to maximise productivity, effectiveness and profitability. Organisational analysis and intergovernmental relations: a South African perspective provides an overview of organisations, and the organisational design and structures applicable to both the private and public sectors. It equips managers with the knowledge to analyse the status of their organisations and decide what approaches to employ in responding to change (whether planned or unplanned). The book also explores how the relations between the spheres of government are affected by the shifting political environment in South Africa.

'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives. Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success. Through their wealth of experience they offer unprecedented access to the 'Amazon way' as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size. 'Working Backwards should be read by anyone interested in the real thing - the principles, processes and practices of twenty-first-century management and leadership' - Forbes 'Gives us the story as it developed at the time - and that is probably worth the cover price of the book in itself' - Financial Times

First published as "Tracks: The Cv" work directory in 1997, the tenth revised and updated edition is published in 2006. It gives information of over 130 professions in the UK, organised in eight booklets, from communications media to service industries. Titles include pathways in the arts, construction industry, financial services, health care, insurance, land and sea work, law, leisure and tourism, local government, manufacturing crafts, marketing, planning and public services. Qualifications are listed from GCSE and NVQ/BTEC to degree level. There are work descriptions and pay scales with interviews and advice from British chartered institutes and individuals established in the particular field. Designed in an easy to access format of a page per profession, the handbooks also include contacts for working in countries in the European Union, and a detailed index of internet recruitment sites for each sector. "Tracks 8" provides information about national and personal services which range from the armed forces to fire fighter, hairdressing and call centre work. The wide scope indicates the varied opportunities for individual development.

This insightful Handbook presents readers with a comprehensive range of original research within the field of Collaborative Public Management (CPM). As a central area of study and practice in public administration, the Handbook explores the most important questions facing collaboration and provides future research directions and new areas of study. Featuring expert contributions from a diverse range of scholars, this Handbook showcases the emergence of collaborative governance research and charts connections among the multiple arenas of CPM; including public/private partnerships, emergency management and climate change management. Chapters cover the fundamental practices and limitations of CPM as well as future possibilities. Reflecting on leading theories and research, the Handbook argues that CPM is both an evolving field, as well as a varied and maturing one that is worthy of continued exploration. The Handbook will be a valuable resource to scholars and graduate students in subjects such as public administration and public policy, who are interested in examining current research and approaches within the field. The examination of collaborative initiatives will also be beneficial to administrative leaders in public services who want to understand how to lead and manage more dynamic arrangements.

Providing a comprehensive overview and analysis of the latest research in the growing field of public transport studies, this Handbook looks at the impact of urbanisation and the growth of mega-cities on public transport. Chapters examine the significant challenges facing the field that require new and original solutions, including congestion and environmental relief, and the social equity objectives that justify public transport in cities. This cross-disciplinary Handbook explores current topics in public transport research, focusing on the impact of innovative research on planning and operations in practice. Looking at the research frontiers in this increasingly complex and growing industry, the Handbook offers detailed analysis of the foundations, trends and futures of research, user perspectives, policy, planning and operational perspectives, and the future of service developments. A critical read for transport and urban planning students and scholars, this cutting-edge book showcases important case studies and insights into current research. The practical applications of research discussed in the Handbook will also be useful to transport and urban planners as well as public transport regulators.

The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone Microsoft's CEO tells the inside story of the company's continuing transformation, while tracing his own journey from a childhood in India to leading some of the most significant changes of the digital era. LONGLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD Satya Nadella grew up in India, studied in the US and went on to become Microsoft's third CEO after Bill Gates and Steve Ballmer. In Hit Refresh he offers a unique view of the transformation happening inside one of the world's most iconic tech companies, and the arrival of the most exciting and disruptive wave of technology humankind has experienced - including artificial intelligence, mixed reality, and quantum computing. Nadella examines how people, organisations and societies can and must transform - 'hit refresh' - in their persistent quest for new energy, new ideas, and continued relevance and renewal. Yet at its core, this book is about humans, and how one of our essential qualities - empathy - will become ever more valuable in a world where technological advancement will alter the status quo as never before.

This Handbook brings together experts from around the world to reflect critically on the relationship between tourism and rural community development. It first orients the reader in the important conceptual and epistemological foundations of the topic, before moving to consider key concepts and the most significant and salient theoretical and methodological developments in the field. Chapters written by a range of well-established, leading and emerging scholars in the field consider crucial issues facing tourism development in rural communities across different geographical settings. The Handbook represents a variety of traditional and emerging forms of scholarly writing, including theoretically driven chapters, empirical case studies and first-person narratives, to offer a detailed study of the topic. With a forward-looking angle, it studies tourism development in rural areas, including working with rural communities, tourism governance and ethical considerations. Chapters also consider new directions in the field, examining food and tourism, degrowth, landscapes, animals, social impacts and women social entrepreneurs. This comprehensive and innovative Handbook offers a wealth of empirical and theoretical knowledge on tourism and rural community development, and as such will be a critical resource for tourism, development studies and human geography scholars and students.