This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented. Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage. With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement.

The Business Analysts completely dissolves the perception that the IT industry dictates to businesses what IT systems they will use and dispels the myth that business users and IT technicians are from different planets. It suggests how to create an environment in which everybody works together in an exciting and refreshing way – a paradigm shift in the way business analysis projects are done.

The IT industry has to move to a point where it realises that the users of IT systems and the technical personnel are both equally responsible for getting the system to work. The users of the IT system should be an integral part of the team when the system is being put together. This, unfortunately, is not the norm within the industry. It is the business analyst’s responsibility, among others, to make sure that communication flows freely between all the parties involved.

This book gives the business analyst the tools and techniques to find out what the business users of IT systems really need and to guide the project to meet those needs.

Unlock your full potential with this revision guide that will guide you through the knowledge and skills you need to succeed in the Building Services Engineering T Level core exams. - Plan your own revision and focus on the areas you need to revise with key content summaries and revision activities for every topic - Understand key terms you will need for the exam with user-friendly definitions and a glossary - Breakdown and apply scientific and mathematic principles with clear worked examples - Use the exam tips to clarify key points and avoid making typical mistakes - Test yourself with end-of-topic questions and answers and tick off each topic as you complete it - Get ready for the exam with tips on approaching the paper, and sample exam questions

A New York Times Book Review Editors' Choice "Extremely wide-ranging and well researched . . . In a tradition of protest literature rooted more in William Blake than in Marx." -Adam Gopnik, The New Yorker The epic story of how coffee connected and divided the modern world Coffee is an indispensable part of daily life for billions of people around the world. But few coffee drinkers know this story. It centers on the volcanic highlands of El Salvador, where James Hill, born in the slums of Manchester, England, founded one of the world's great coffee dynasties at the turn of the twentieth century. Adapting the innovations of the Industrial Revolution to plantation agriculture, Hill helped turn El Salvador into perhaps the most intensive monoculture in modern history-a place of extraordinary productivity, inequality, and violence. In the process, both El Salvador and the United States earned the nickname "Coffeeland," but for starkly different reasons, and with consequences that reach into the present. Provoking a reconsideration of what it means to be connected to faraway people and places, Coffeeland tells the hidden and surprising story of one of the most valuable commodities in the history of global capitalism.

It is an absolute privilege and pleasure to have the opportunity to grow and develop, influence and inspire the intelligent young footballer and it is a tremendously exciting and rewarding process. In reality it can be very challenging and frustrating at times but throughout my journey I have learned many life lessons that I want to share to help you influence and inspire others to grow and develop. Football, the beautiful game has been so good to me, filled with some outstanding memories and experiences...it is my time to give something back. When talking to a fellow and respected grassroots coach about my intent to write this book and share my story, he said "I wish there had been something like that around when I started." That was all the inspiration that I needed. Give yourself the permission to pause to read my story. I hope that it inspires and influences you. Ultimately, enjoy the experience and the privilege of developing the intelligent young footballer.

Nearly three decades after the dawn of democracy, South Africa has remained a country of ‘two agricultures’. On the one hand we have a subsistence, primarily non-commercial, black farming segment. On the other hand, however, we have a predominantly commercial and white farming sector that is well-resourced and has access to domestic and international trade networks.

These disparities can be traced back to South Africa’s painful history where, for decades, black farmers were on the margins of government support and also experienced land dispossession and livestock plunder.

A Country of Two Agricultures focuses less on history and more on the present and the future, explaining why these disparities have persisted in the democratic era, and what it will take to overcome them. It aims to contribute to a better understanding of the variety of agricultural forces, taking into account both questions of domestic political economy and external factors, as well as to bring to light new risks and opportunities.

Wandile Sihlobo offers insights into the role of agriculture in the South African economy from an agricultural economy perspective, and provides political economy insights that are rooted in the experiences of farming communities on the ground and right through the value chain.

Beyond insights on the realities this book offers the government, the private sector, and anyone interested in the betterment of the South African economy, tools to grapple with this duality, and proposes a framework for bolstering the black farming segment for growth and competitiveness – and ultimately food security.

The career of a Fleet Street photographer can be made or stalled in an instant...the millisecond it takes for the camera shutter to capture an iconic image that speaks a thousand words or just yet another frame destined to be discarded on the darkroom floor. Stephen allows the photographs to speak for themselves but brilliantly lets us in on some of the circumstances, opportunities and fortune that framed the story behind the story. Charles Wilson Editor of The Times 1985-1990 Stephen Markeson is, undoubtedly, one of the legendary photojournalists of the golden era of Fleet Street and his lens a witness to the making of history. Ron Morgans Picture editor Daily Express 1967-73, Today 1985-93, Daily Mirror 1993-2000.

Theatre of the Book explores the impact of printing on the European theatre, 1480-1880. Far from being marginal to Renaissance dramatists, the printing press played an essential role in the birth of the modern theatre. Looking at playtexts, engravings, actor portraits, notation systems, and theatrical ephemera as part of the broader history of theatrical ideas, this illustrated book offers both a history of European dramatic publication and an examination of the European theatre's continual refashioning of itself in the world of print.

Offering critical insights to the state-of-the-art in Building Information Modeling (BIM) research and development, this book outlines the prospects and challenges for the field in this era of digital revolution. Analysing the contributions of BIM across the construction industry, it provides a comprehensive survey of global BIM practices. Accessible and thorough, the chapters explore the theory behind and facilitators of BIM, covering knowledge management around BIM, the development of ontologies and language in the area, holistic implementations, and BIM ecosystems. The book further discusses the technological developments of BIM, including scan-to-BIM, 3D digital reconstruction and AI and robotics techniques. Critical analysis of BIM-enabled construction and engineering management innovations are also examined, highlighting prospects and challenges in the area. This will be a critical read for engineering, construction management and architecture students looking for a comprehensive study of BIM. It will also be beneficial to practitioners working in the Architecture, Engineering, Construction, Owner & Operation (AECOO) industry wanting a better understanding of the benefits and future developments of BIM.

The investigations of accidents and incidents is a core part of the field of safety management and this book sees a discussion of accidents and incidents and the legislation relevant to preventing, investigating and reporting these incidents. The author also takes a look at accident causation theories, accidents and their effects, accident prevention and reporting. The economic impact of accidents and incidents warrants a commitment to understanding and preventing these accidents and incidents and this book provides the knowledge with which this can be achieved.

The karst landforms of China are renowned around the world for the beauty of their landscapes, but it is less well appreciated that they also contain extensive cave systems with very significant underwater habitats. China also has an extremely high level of biodiversity, including over 1,500 freshwater fish species. Unsurprisingly, some of these species inhabit the karst cave systems and have flourished and diversified under unique environmental conditions. As a result, cave fishes in China are particularly abundant and diverse when compared to those of other countries of the world. These remarkable fishes have received considerable research attention from Chinese ichthyologists and, for the first time, this book makes their resulting findings directly accessible to the English-speaking world through a remarkable endeavour of Sino-British collaboration.