This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented. Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage. With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement.

The Business Analysts completely dissolves the perception that the IT industry dictates to businesses what IT systems they will use and dispels the myth that business users and IT technicians are from different planets. It suggests how to create an environment in which everybody works together in an exciting and refreshing way – a paradigm shift in the way business analysis projects are done.

The IT industry has to move to a point where it realises that the users of IT systems and the technical personnel are both equally responsible for getting the system to work. The users of the IT system should be an integral part of the team when the system is being put together. This, unfortunately, is not the norm within the industry. It is the business analyst’s responsibility, among others, to make sure that communication flows freely between all the parties involved.

This book gives the business analyst the tools and techniques to find out what the business users of IT systems really need and to guide the project to meet those needs.

A landmark, bestselling business book and a fascinating behind-the-scenes history of the creation of Danny's most famous eating establishments, Setting the Table is a treasure trove of valuable, innovative insights applicable to any business or organization.

Over the course of 100 years, the prestigious Hotel du Pont has welcomed future and former presidents, first ladies, world leaders, Nobel Prize recipients, royalty, music maestros, sports legends, and stars of stage and screen--earning its reputation as the premier hotel in the state of Delaware. The Green Room, one of the most elegant hotel dining rooms in the country, features traditional French cuisine. The Gold Ballroom and other ornate European-inspired rooms provide luxurious venues for public and private events. A nationally recognized art collection showcasing original paintings by Andrew Wyeth adorns the Christina Room's walls. A state-of-the-art conference center and a 1,250-seat theater add to amenities that make the Hotel du Pont a first-choice destination for business and social events. Often labeled the front door of DuPont, the hotel is strategically located in the company's world headquarters.

A New York Times Book Review Editors' Choice "Extremely wide-ranging and well researched . . . In a tradition of protest literature rooted more in William Blake than in Marx." -Adam Gopnik, The New Yorker The epic story of how coffee connected and divided the modern world Coffee is an indispensable part of daily life for billions of people around the world. But few coffee drinkers know this story. It centers on the volcanic highlands of El Salvador, where James Hill, born in the slums of Manchester, England, founded one of the world's great coffee dynasties at the turn of the twentieth century. Adapting the innovations of the Industrial Revolution to plantation agriculture, Hill helped turn El Salvador into perhaps the most intensive monoculture in modern history-a place of extraordinary productivity, inequality, and violence. In the process, both El Salvador and the United States earned the nickname "Coffeeland," but for starkly different reasons, and with consequences that reach into the present. Provoking a reconsideration of what it means to be connected to faraway people and places, Coffeeland tells the hidden and surprising story of one of the most valuable commodities in the history of global capitalism.

Offering critical insights to the state-of-the-art in Building Information Modeling (BIM) research and development, this book outlines the prospects and challenges for the field in this era of digital revolution. Analysing the contributions of BIM across the construction industry, it provides a comprehensive survey of global BIM practices. Accessible and thorough, the chapters explore the theory behind and facilitators of BIM, covering knowledge management around BIM, the development of ontologies and language in the area, holistic implementations, and BIM ecosystems. The book further discusses the technological developments of BIM, including scan-to-BIM, 3D digital reconstruction and AI and robotics techniques. Critical analysis of BIM-enabled construction and engineering management innovations are also examined, highlighting prospects and challenges in the area. This will be a critical read for engineering, construction management and architecture students looking for a comprehensive study of BIM. It will also be beneficial to practitioners working in the Architecture, Engineering, Construction, Owner & Operation (AECOO) industry wanting a better understanding of the benefits and future developments of BIM.

It is an absolute privilege and pleasure to have the opportunity to grow and develop, influence and inspire the intelligent young footballer and it is a tremendously exciting and rewarding process. In reality it can be very challenging and frustrating at times but throughout my journey I have learned many life lessons that I want to share to help you influence and inspire others to grow and develop. Football, the beautiful game has been so good to me, filled with some outstanding memories and experiences...it is my time to give something back. When talking to a fellow and respected grassroots coach about my intent to write this book and share my story, he said "I wish there had been something like that around when I started." That was all the inspiration that I needed. Give yourself the permission to pause to read my story. I hope that it inspires and influences you. Ultimately, enjoy the experience and the privilege of developing the intelligent young footballer.

Contingent Workers' Voice in Southern Europe investigates the manifold challenges posed by the continued expansion of the platform economy, the rise of non-standard forms of employment, and the diversification of work identities. Leading authors explore the potentialities and barriers for collective protection and representation of contingent workers in the platform economy, based on the experiences, needs, and aspirations of workers in Italy and Spain. Chapters undertake in-depth analyses of a diverse and innovative variety of initiatives for the protection, organization, and representation of contingent workers. The book ultimately constructs a framework to interpret the evolution of contingent workers' experiences, allowing trade unions, social movements, and cooperatives to develop organizational and representative practices that better respond to their needs. This incisive book will be of interest to researchers and advanced students of sociology, international relations, political science, and labour law. Its practical insights will also enable trade unionists, activists, and policymakers in the field of labour relations to make informed decisions and identify possible avenues for development.

The management of safety in the workplace remains a relevant topic of discussion even after all the years since workplace safety became a priority. This book sees a discussion of the essence of workplace safety, accountability within organisations, health and safety practices and safety control measures. Finally, this book takes a look at safety recognition and reward systems within organisations and how these systems promote safe work practices.

The career of a Fleet Street photographer can be made or stalled in an instant...the millisecond it takes for the camera shutter to capture an iconic image that speaks a thousand words or just yet another frame destined to be discarded on the darkroom floor. Stephen allows the photographs to speak for themselves but brilliantly lets us in on some of the circumstances, opportunities and fortune that framed the story behind the story. Charles Wilson Editor of The Times 1985-1990 Stephen Markeson is, undoubtedly, one of the legendary photojournalists of the golden era of Fleet Street and his lens a witness to the making of history. Ron Morgans Picture editor Daily Express 1967-73, Today 1985-93, Daily Mirror 1993-2000.

Theatre of the Book explores the impact of printing on the European theatre, 1480-1880. Far from being marginal to Renaissance dramatists, the printing press played an essential role in the birth of the modern theatre. Looking at playtexts, engravings, actor portraits, notation systems, and theatrical ephemera as part of the broader history of theatrical ideas, this illustrated book offers both a history of European dramatic publication and an examination of the European theatre's continual refashioning of itself in the world of print.

There are many books on biological control, but this will bring up to date the regulatory and other specific challenges facing biological control, and how they are being met. It is the first book to bring together a comprehensive account of global activities in biological control, region-by-region, amalgamating information from introduction biological control, conservation biological control and augmentative biological control (including commercial use). Offers a historical summary of organisms and main strategies used in biological control. Outlines key challenges confronting biological control in the 21st century and describes the main socioeconomic challenges that need to be addressed. Global overview: summarises biological control efforts around the globe and highlights important successes and failures, providing suggestions to best move biological control forward in a changing world. Biological control is a fairly specialized field but one that is spread across a broad array of socio-environments in agriculture and public health around the world. There is also a significant regulatory component to a subset of this field (classical biological control) that researchers must navigate to achieve the aims of their research and its application. This book will help!

In this thoroughly updated second edition, Matthias Herdegen provides a comprehensive and contemporary assessment of the regulation of biotechnology processes and products from an international and comparative perspective, complete with analysis of intricate legal and ethical debates. Considering recent advances in biotechnology, this new edition explores how regulatory approaches to controversial issues such as stem cell research, cloning and gene therapy differ across jurisdictions due to conflicting values and risk perceptions. Reflecting on current developments, the book explores the interaction between biotechnology and different fields of law, including: human rights, intellectual property, trade law and environmental law. In doing so, Herdegen investigates complex concerns such as balancing commercial interests with socio-cultural considerations and ensuring respect for human dignity in the pursuit of biomedical research. Furthermore this new edition includes examination of recent developments in areas such as genome editing, biomedicine, COVID-19 vaccines, and patents on essentially biological products, with an entirely revised section on biobanks. Providing a concise and accessible guide to a complex field of international law, this book will be of great value to those researching the law and regulation of biotechnology, biomedicine and biodiversity both within the EU and at an international level. Practicing lawyers will also benefit from a diverse array of sources from a range of legal systems.

This timely book argues that the overcrowding of national parks in the United States represents a social problem in need of public sector action and a policy solution, as no systematic means to address this problem has been implemented either nationally or on a park-by-park basis. Throughout the book, Albert N. Link provides an innovative pricing solution to the overcrowding of the parks which will help to change the existing status quo. Utilizing a methodology grounded in economics, and expanding the use and policy relevance of the concept of public sector entrepreneurship, the author illustrates how individuals respond to prices and offers a method to estimate the impact of a seasonal entrance fee based on calculated price elasticities of demand. Chapters also provide recommendations for increases in seasonal entrance fees individually for each of the national parks that currently have an entrance fee. Public Sector Entrepreneurship will be a key resource for academics and students in the fields of entrepreneurship, public management and resource management who are looking to use economics as a framework for analyzing tourism topics, as well as environmental researchers and public policy officials responsible for national parks.

The karst landforms of China are renowned around the world for the beauty of their landscapes, but it is less well appreciated that they also contain extensive cave systems with very significant underwater habitats. China also has an extremely high level of biodiversity, including over 1,500 freshwater fish species. Unsurprisingly, some of these species inhabit the karst cave systems and have flourished and diversified under unique environmental conditions. As a result, cave fishes in China are particularly abundant and diverse when compared to those of other countries of the world. These remarkable fishes have received considerable research attention from Chinese ichthyologists and, for the first time, this book makes their resulting findings directly accessible to the English-speaking world through a remarkable endeavour of Sino-British collaboration.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. As the world faces extreme economic, environmental and political crises, this bold and accessible Advanced Introduction argues for a future-facing approach to the creative economy and creative innovation. The book analyses contemporary and historical arts and culture whilst assessing historical shifts from national to global cultures; analogue to digital technologies; and individualist to systems thinking. Key features include: A new approach to the creative industries based on complex systems and evolutionary dynamics Combining humanities-based analysis with economics of innovation A critique of important theorists and intellectual traditions involved in the study of modern mediated creativity Reconceptualizing arts, copyright, cities, time, global media and social agency A thought-provoking reassessment of modernity to pivot creative enterprise for the challenges of the Anthropocene era. Scholars and students of media and communications studies, political economy and economics will benefit from the new approach to creative media and culture, and its proposals to rethink the economics of creativity and innovation. This book will be a helpful guide for policy-makers, consultants and freelancers who work across the borderlines of art, media, technology, business and regulation.

In this book are fifty-two compelling tales that will lead the reader on a journey of discovery of the African continent. It tracks the ancient grail of traditional African medicine or muthi. The journey takes one year, with one story for each of the fifty-two weeks. Many of the stories inherited through Africa’s compelling oral tradition are between these covers: committed to paper for the first time ever.

The ancient African people were the first aromatherapists who well understood the effect of plants on the human body, mind and soul. Innately spiritual, the thousands of lineages of African people across thousands of years have all used plant medicines for healing, always with the blessing of their ancestors.

Knowledge of African plant mythology and its associated healing practices is most certainly a grail because on this great continent we call Africa, knowledge has always been an oral tradition. Because it was never written down, thousands of years of healing wisdom and intelligence have been lost in the transference from one generation to the next.

This book endeavoures to bring to light the deep history of fifty-two of the thousands of indigenous medicinal plants of Africa, before it is too late. The focus is towards Southern Africa because this region is a hotspot of cultural and botanical diversity. Unlike the healing knowledge of other ancient cultures, such as India or China, little of Africa’s healing history is recorded.

As you read the stories about fifty-two of the continent’s prominent indigenous plant cures, the authors hope you, too, will experience some of the magnetism, mystery and wisdom of Africa. They hope it will help you understand a bit more about yourself and about our species: the human being.

This symposium series book describes women in mid- to upper- level positions within the chemical industry who have been deemed successful, but are relatively unknown on a national level. Success comes in many forms, and it also comes in many positions. The book will highlight women whose careers range from very technical and obvious to those that are not. Some of the key careers include technical directors, eminent scientists, business managers, patent attorneys, bench chemists, entrepreneurs, human resource directors, and journalists.
The goal of this book is to create a resource where women can find a role model, someone with whom they can relate. Profiling women with a wide diversity of experiences and career opportunities allows the reader to find a common connection. Finally the workplace is not perfect; this series book will highlight both the pleasant and unpleasant career experiences which these women underwent.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Providing a comprehensive overview of the current and future uses of Artificial Intelligence (AI) in healthcare, this Advanced Introduction discusses the issues surrounding the implementation, governance, impacts and risks of utilising AI in health organizations Key Features: Advises healthcare executives on how to effectively leverage AI to advance their strategies and plans and support digital transformation Discusses AI governance, change management, workforce management and the organization of AI experimentation and implementation Analyzes AI technologies in healthcare and their impacts on patient care, medical devices, pharmaceuticals, population health, and healthcare operations Provides risk mitigation approaches to address potential AI algorithm problems, liability and regulation Essential reading for policymakers, clinical executives and consultants in healthcare, this Advanced Introduction explores how to successfully integrate AI into healthcare organizations and will also prove invaluable to students and scholars interested in technological innovations in healthcare.

Handy reference that is as fast and durable as those people who choose to work in the world of mass media. Every tool helps with today's challenging goal of sharing information that is accurate, precise, clear and without bias, online, on air or in print (in words, photos, videos, or graphics, and in many mediums). The info you need to know regarding principles and guidelines to ethics, types of writing, uses of photography and videography, terminology, style, spelling, punctuation, and grammar is here in 6 laminated pages designed for quick access. Students in communications, mass media, and journalism, experienced writers, editors, managers and others at magazines, newspapers and news bureaus will find this tool a must-have. AP is also used in business for writing press releases, marketing campaigns and other corporate items, as well as online-only publishers, web content creators and bloggers. 6 page laminated guide includes: What Is AP Style? Special AP Stylebook Sections Broadcast Guidelines Business Guidelines Data Journalism Food Guidelines AP Principles Accuracy in Images Aim for On-the-Record Reporting Avoid Hate Speech Conflicts of Interest Copyright Infringement Corrections Data & Graphics Privacy Responses Social Media Terminology Punctuation Other Styles Recent Updates