The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy-by a leading tech journalist Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube's technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It's the story of a revolution in media and an industry run amok, how a devotion to a simple idea-let everyone broadcast online and make money doing so-unleashed an outrage and addiction machine that spun out of the company's control and forever changed the world. Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.

The depletion of the tropical rain forests has attracted considerable attention in recent times, and the serious consequences for the global biosphere are widely acknowledged. Yet deforestation continues apace, and in some areas (for example, southeast Asia) the very existence of the forests is seriously threatened. Contrary to popular belief, evidence suggests that local economic and living conditions are more significant in this than timber exploitation for exports to the Northern countries."Tropical Deforestation: A Socio-Economic Approach" offers a new perspective on the economic imperatives which encourage indigenous populations to encroach upon their own forests, and shows how action against deforestation must form part of a wider movement to improve both the living conditions of the local inhabitants and the durability of their national economies.Part One offers an overview of the processes surrounding deforestation, and an assessment of the current situation. Part Two analyses the land-use issues, and explains the socioeconomic imperatives in the affected regions. In an absorbing conclusion. Part Three guides the reader through a series of hypothetical policy scenarios, using a specially adapted economic computer model, to predict which combinations of policies and trade arrangements might bring about a more beneficial state of affairs.

Equip yourself with the tools for success in Electrical Installations with this comprehensive and updated edition of our bestselling textbook, published in association with City & Guilds and IET. - Study with confidence using the most up-to-date information available for the new industry standards, including the 2022 amendments to BS7671: 2018, The IET Wiring Regulations 18th edition - Enhance your understanding of concepts in electrical installation with 100s of clear and accurate technical drawings and step-by-step photo sequences - Get ready for the workplace with industry tips - Prepare for your trade tests or end-of-year exams with end-of-chapter practice questions - Engage with author Peter Tanner's accessible text, drawing on his extensive industry experience - Target your learning with detailed qualification mapping grids for the latest City & Guilds Level 2 qualifications - including the 2365, 8202, 5357 and 5393 specifications, as well as the 352 and 353 T Level occupational specialisms

'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates

'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Illuminating the global food system as a highly dynamic set of interconnecting interests and sub-systems that drives rapid technological, societal, and cultural change, this cutting-edge Research Agenda examines the pressing issues that confront food systems, and the emerging responses to them. Chapters from internationally renowned specialists address the pressing issues facing food systems, including the growing concentration and power of large agri-food corporations, the contribution of food production to climate breakdown, the exploitation of agricultural labour, food poverty, and the reconfiguration of animal bodies. Reviewing possible 'solutions' chapters then examine the potential for a digital agricultural revolution, the contribution of alternative proteins in dietary change, and the emergence of regionalized and regenerative food systems. The book concludes with a look towards hybrid foodscapes, exploring how design can help us to re-imagine our stake in food systems of the future. Interdisciplinary, holistic, and accessible in its approach, this innovative book will prove vital to students and scholars engaged in the study of food - from production to consumption - as well as those concerned with policymaking in the fields of public health and nutrition, food governance, sustainability, and environmental advocacy.

This incisive Handbook offers a timely and critical analysis of the gendered nature of public sector employment. Bringing together key theoretical, conceptual, and empirical research from around the world, Hazel Conley and Paula Koskinen Sandberg examine the ways in which female public sector workers experience intersectional discrimination in the workplace. Covering key sites of employment for women across the globe, the Handbook considers a comprehensive range of gendered public sector occupations. Chapters investigate how women's employment in public services is influenced by complex political and economic tensions, exploring core issues such as the relationship between gender, ethnicity, occupational segregation and work-life balance, flexible working, and workplace bullying; gendered pay and pension inequality; the sources of feminist activism in public sector employment; and the impact of the pandemic on feminised public sector occupations. Ultimately, the Handbook highlights that while change is possible, it will require a radical rethinking of how public services are valued and funded in society. Providing cutting-edge analysis and empirical data on gender and public sector employment, this Handbook will be an essential resource for academics and researchers interested in the role of the State as Employer. Its thought-provoking yet accessible insights into gendered employment will further benefit students of social policy, gender politics, employment relations, and the sociology of work.

This comprehensive Research Handbook provides international perspectives on the role of information systems in environmental sustainability, drawing on groundbreaking research from leading scholars to predict future trends. This Research Handbook presents in-depth studies on green information systems which utilise a diverse range of approaches and methods, including reviews of previous literature, experimental studies, surveys, and interviews. Chapters focus on the development and promotion of energy informatics, the use of digital technologies in the implementation of a circular economy, and the role of information systems in supporting the integration of renewable energy. This Research Handbook further analyses the ways in which digital nudging, demand response, and the impact of psychological ownership can influence consumer behaviour and encourage sustainable consumption. Tackling the issues facing information systems and the environment on an individual, organisational, and societal scale, this Research Handbook will be crucial reading for students and scholars in business ethics, environmental management, information systems, and management and sustainability. It will also be beneficial for practitioners in business management and corporate social responsibility who are interested in environmental sustainability.

Synthesizing current understandings on the relationship between transport and land use, this timely Handbook proposes an agenda for research and practice that leads toward more human-centered communities within an increasingly urbanized world facing rapid technological change.   Leading scholars reframe and expand conventional transport policy holistically with concepts grounded in behavioral, economic, psychological and sociological theories in this fundamental reference work. Chapters explore the role of institutional policies and informal cultural contexts in influencing transport and land use systems, before examining the impacts of transportation and land use decisions across multiple areas, including equity, public health, climate, environment, and lifestyle preferences. The Handbook concludes by emphasizing pathways for human-centered development, planning, and policy in an age of rapid innovation in new mobility technologies.   Outlining the fundamental, emerging and developing theories, methods, models and policies across the fields of transportation and land use, this interdisciplinary Handbook will be invaluable to students and scholars of urban planning and transport studies. Setting an agenda for future research and policy initiatives, it will also prove a useful resource to policymakers and practitioners working within transport and land use planning.

The Story of Harley-Davidson is a compact and dynamic exploration of the legendary motorcycle manufacturer.

There are few silhouettes on the world's roads as instantly recognizable as that of the Harley-Davidson. The iconic motorcycle brand is synonymous with myth, adventure and excitement, and its story is no different. From a small Milwaukee machine shop at the start of the 20th century to global renown, The Story of Harley-Davidson charts the turbulent history of the most famous and infamous of the motorbike-making heavyweights.

From the Touring to the Softail, the Chopper to their first electric motorbike the LiveWire, Harley-Davidson's relentless innovation and creativity has ensured its place at the pinnacle of the motorcycle industry for more than a century. Though its ascent has never been plain-sailing, Harley has balanced mechanical reliability and power, with delicate developments and restructurings, protecting the idiosyncrasies that have made the brand as popular worldwide as it is today.

Combining stunning imagery and astute commentary, The Story of Harley-Davidson follows the illustrious brand through its peaks and troughs, across more than 100 years of revving and stylish cruising.

Give yourself the edge you deserve with Milady Cosmetology, 14th edition, our best edition yet. This edition delivers a holistic cosmetology education that's inclusive of all clients and their unique needs. Develop the skills required to ace your state licensing exam and to launch a rewarding and successful career. An even bigger emphasis on diversity and inclusion With keen insights on all hair textures, skin types and genders, this new-and-improved content will better prepare beauty professionals to successfully serve all clients. A modern approach to learning Competency- based learning objectives are clear, defined and focus on what a student must demonstrate or perfect. Interactive content, including plenty of videos, will engage and educate in equal measure. New step-by-step procedures for current trends and popular styles Enjoy 21 procedures with revised steps and new imagery (making them more visual and intuitive). QR codes scattered throughout offer bonus content to help you learn even more. A whole new look + layout worthy of the leader in beauty education Gorgeous imagery and compelling videos thoroughly demonstrate techniques, build confidence, and will help you excel every step of the way.

This Handbook brings together experts from around the world to reflect critically on the relationship between tourism and rural community development. It first orients the reader in the important conceptual and epistemological foundations of the topic, before moving to consider key concepts and the most significant and salient theoretical and methodological developments in the field. Chapters written by a range of well-established, leading and emerging scholars in the field consider crucial issues facing tourism development in rural communities across different geographical settings. The Handbook represents a variety of traditional and emerging forms of scholarly writing, including theoretically driven chapters, empirical case studies and first-person narratives, to offer a detailed study of the topic. With a forward-looking angle, it studies tourism development in rural areas, including working with rural communities, tourism governance and ethical considerations. Chapters also consider new directions in the field, examining food and tourism, degrowth, landscapes, animals, social impacts and women social entrepreneurs. This comprehensive and innovative Handbook offers a wealth of empirical and theoretical knowledge on tourism and rural community development, and as such will be a critical resource for tourism, development studies and human geography scholars and students.

Providing a comprehensive overview and analysis of the latest research in the growing field of public transport studies, this Handbook looks at the impact of urbanisation and the growth of mega-cities on public transport. Chapters examine the significant challenges facing the field that require new and original solutions, including congestion and environmental relief, and the social equity objectives that justify public transport in cities. This cross-disciplinary Handbook explores current topics in public transport research, focusing on the impact of innovative research on planning and operations in practice. Looking at the research frontiers in this increasingly complex and growing industry, the Handbook offers detailed analysis of the foundations, trends and futures of research, user perspectives, policy, planning and operational perspectives, and the future of service developments. A critical read for transport and urban planning students and scholars, this cutting-edge book showcases important case studies and insights into current research. The practical applications of research discussed in the Handbook will also be useful to transport and urban planners as well as public transport regulators.

[F]or anyone who has ever sat in a city office dreaming of owning a smallholding one day and living off the land, this book will inspire them to take the plunge. Rated 5 stars by The Telegraph I raced through this beautiful story with mounting awe and excitement. What Lynn and Sandra have achieved on their croft in Scotland is a miracle of rebirth on land Isabella Tree, author of Wilding The inspiring story of two courageous women who took the leap and embraced a whole new way of life. Kate Humble, author of Home Cooked As seen on the BBC’s This Farming Life  Our Wild Farming Life is what happens when you follow your dreams of living on the land; a story of how two people became farmers – and how they learned to make a living from it, their way. Lynn and Sandra left their friends, family and jobs in England to travel north to Scotland to find a small piece of land they could call their own. They had no money, no plan and no experience in farming. They had in mind keeping a few chickens, a kitchen garden and renting out some camping space, but instead, they fell in love with Lynbreck Croft – 150 acres of wild Scottish Highlands filled with opportunity and beauty, shrouded by the Cairngorms mountains. This is the inspirational true story of Lynbreck Croft – a regenerative Scottish croft rooted in local food and community – and the dreams of two women in search of a new, wilder existence. In Our Wild Farming Life, Lynn and Sandra recount their experiences as they rebuild their new home and work out what kind of farmers they want to be. They learn how to work with Highland cattle, become part of the crofting community and begin to truly understand how they can farm in harmony with nature to produce wonderful food for themselves and the people around them. Through efforts like these, Lynn and Sandra have been able to combine regenerative farming practices with old crofting traditions to keep their own personal values intact.

Equip learners with the tools for success in a career as a plumber with this comprehensive and updated edition of our bestselling textbook, published in association with City & Guilds. The new edition will help learners to: - Study with confidence, covering all core content for the 6035, 9189 and 8202 specifications, as well as the 355 and 356 plumbing and heating T Level occupational specialisms. - Target learning with detailed qualification mapping grids. - Get to grips with technical content presented in accessible language. - Enhance their understanding of plumbing practice with clear and accurate illustrations and diagrams demonstrating the technical skills you need to master. - Practise maths and English in context, with embedded 'Improve your maths' and 'Improve your English' activities. - Test their knowledge with end-of-chapter practice questions, synoptic assessments and practical tasks. - Prepare for the workplace with up-to-date information on relevant key regulations and industry standards. - Keep their knowledge current, with clear coverage of major modern cold water, hot water, central heating, sanitation, rainwater systems and environmental technologies.

In April 2021, the Court of Appeal quashed the convictions of 39 former Subpostmasters and ruled their prosecutions were an affront to the public conscience. They were just a few of the hundreds who had been prosecuted by the Post Office using IT evidence from an unreliable computer system called Horizon. When the Post Office became aware that Horizon didn't work properly, it covered it up. The Great Post Office Scandal is the story of how these innocent people had their lives ruined by a once-loved national institution and how, against overwhelming odds, they fought back to clear their names. Gripping, heart-breaking and enlightening, The Great Post Office Scandal should be read by everyone who wants to understand how this massive miscarriage of justice was allowed to happen.

"Warning. Smoking Kills!" It also corrupts law enforcement officials and eviscerates state institutions. It devours politicians, professionals, business people and ordinary workers in the chase for big bucks and the battle for a slice of an ever-shrinking cigarette market.

Join one of South Africa's former tax sleuths, Johann van Loggerenberg, in a wild ride through the double-dealing world of tobacco's colourful characters and ruthless corporates. Meet the femme fatales, mavericks, mercenaries and grandmasters, and learn how the crime-busting unit led by van Loggerenberg at SARS and its "Project Honey Badger" became a victim of war between industry players and a high-stakes political game driven by state capture.

This is the tale of a few good men and women who dared to try to hold to account a billion-dollar international industry rife with private spy networks, tax evasion, collusion and corruption - ultimately at great cost to themselves and South Africa.

Bursting with facts on over 600 unique blocks! Minecraft continues to grow every year and Minecraft Blockopedia: Updated Edition catalogues every single block in the game. Over 200 new blocks have been added in this completely revised edition, including those from the most recent Caves & Cliffs update. Ever wanted to know how to make obsidian, or find out where you can mine for emeralds? Maybe you've wondered what you can use ancient debris or copper ore for? The answers are all contained in this comprehensive collection of blocks. Every page has been lovingly crafted from the ground up to suitably showcase each of the blocks - from deep dives on the intricate patterns of glazed terracotta and the benefits of the beacon block to concise explanations of furnace and anvil mechanics. This is the perfect gift for Minecraft fans of all generations, in a beautifully presented hardback edition. The original version of this title was a bestseller, shifting 200,000 copies in the UK alone.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Providing a comprehensive overview of the current and future uses of Artificial Intelligence (AI) in healthcare, this Advanced Introduction discusses the issues surrounding the implementation, governance, impacts and risks of utilising AI in health organizations Key Features: Advises healthcare executives on how to effectively leverage AI to advance their strategies and plans and support digital transformation Discusses AI governance, change management, workforce management and the organization of AI experimentation and implementation Analyzes AI technologies in healthcare and their impacts on patient care, medical devices, pharmaceuticals, population health, and healthcare operations Provides risk mitigation approaches to address potential AI algorithm problems, liability and regulation Essential reading for policymakers, clinical executives and consultants in healthcare, this Advanced Introduction explores how to successfully integrate AI into healthcare organizations and will also prove invaluable to students and scholars interested in technological innovations in healthcare.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Presenting cutting-edge research on the future of energy geopolitics, this visionary and provocative Research Agenda takes a hard look at the pressing issues faced by energy researchers in the new world (dis)order. Analyzing through three distinct lenses of affordability, security and sustainability, this innovative book begins by tracking the history and evolution of energy politics. Leading experts in the field identify the sources of instability within world energy markets, the problems of capital allocation to finance a growing demand for smart and renewable energy, and the benefits and costs of geo-economic shifts. A global range of case studies discuss the future of energy geopolitics, asking pressing questions about the deployment of clean energy technology, the implications of hydrocarbon price climbing, and the feasibility and possibilities of space mining. Ultimately, the book seeks to elucidate the uncertainties, paths, and impacts of the future developments in the energy transition and clearly define a future research agenda for energy politics. In doing so, it attempts to capture the complexity and constraints facing energy and its different sources — some that are complementary, some that compete with one another. Interdisciplinary and international in scope, this book will prove vital to students and scholars interested in energy security, politics and policy, alongside those studying energy markets and finance. It will also prove useful to policymakers and organizations in the energy sector concerned with the future of energy.

The Business Analysts completely dissolves the perception that the IT industry dictates to businesses what IT systems they will use and dispels the myth that business users and IT technicians are from different planets. It suggests how to create an environment in which everybody works together in an exciting and refreshing way – a paradigm shift in the way business analysis projects are done.

The IT industry has to move to a point where it realises that the users of IT systems and the technical personnel are both equally responsible for getting the system to work. The users of the IT system should be an integral part of the team when the system is being put together. This, unfortunately, is not the norm within the industry. It is the business analyst’s responsibility, among others, to make sure that communication flows freely between all the parties involved.

This book gives the business analyst the tools and techniques to find out what the business users of IT systems really need and to guide the project to meet those needs.