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Books > Business & Economics > Industry & industrial studies

Strategic and performance management in the public sector (Paperback): Frans Minnaar Strategic and performance management in the public sector (Paperback)
Frans Minnaar
R733 Discovery Miles 7 330 Ships in 5 - 22 working days

Public administration comprises two integrated components, namely the political process in terms of which government policy is formulated, and a management process in terms of how this policy must be implemented. The introduction of strategic and performance management systems and procedures in the public sector has become international standard practice, often resulting in a comprehensive redesign of the traditionally bureaucratic legislative framework - strategic management links the government organisation to the community, thus incorporating the actual needs of the community in government's planning, while performance management gears the organisation towards service delivery. Strategic and performance management in the public sector provides an integrated management model for 21st century government organisations. This title is a step-by-step presentation of the strategic and performance management process, starting with government policies and culminating in a comprehensive performance management system. It contains practical examples, activities, relevant legislation boxes and supplementary material for further understanding.

The Bomb - South Africa's Nuclear Program (Paperback): Nic Von Wielligh, Wielligh-Steyn von The Bomb - South Africa's Nuclear Program (Paperback)
Nic Von Wielligh, Wielligh-Steyn von
R809 Discovery Miles 8 090 Ships in 2 - 4 working days

South Africa's Bomb kept the world guessing for years. Six-and-a- half nuclear bombs had been secretly built and destroyed, former South African President F.W. de Klerk announced in 1993. No other country has ever voluntarily destroyed its nuclear arsenal.

From 1975 Nic von Wielligh was involved in the production of nuclear weapons material, the dismantling of the nuclear weapons and the provision of evidence of South Africa's bona fides to the international community. The International Atomic Energy Agency declared South Africa's Initial Report to be the most comprehensive and professional that they had ever received. In this book the nuclear physicist and his daughter Lydia von Wielligh-Steyn tell the gripping story of the splitting of the atom and the power it releases. It is an account of ground-breaking research and the scientists responsible; it deals with uranium enrichment, the arms race and South Africa's secret programme.

The Bomb: South Africa's Nuclear Programme is a story of nuclear explosions, espionage, smuggling of nuclear materials and swords that became ploughshares.

Performance Management - A Contemporary South African Perspective (Paperback): Maryam Moosa, Marius Meyer Performance Management - A Contemporary South African Perspective (Paperback)
Maryam Moosa, Marius Meyer
R662 Discovery Miles 6 620 Ships in 5 - 22 working days

Performance management is, by its very nature, a contentious and emotionally charged topic. Because the lines between management and appraisal are often blurred, performance management tends to get cast in a harsh and negative light, creating anxiety and distrust that defeats the object. Performance management: A contemporary South African perspective examines the practice of performance management in the modern South African workplace and how to balance the positive with its more challenging negative facets.

Performance management: A contemporary South African perspective explores various aspects of performance management systems and processes. It highlights best practice and innovative ideas for implementation that will enable managers, employees and teams to achieve success and improve results. Examples and real-life scenarios provide practical guidelines and applications.

Contents include the following:

  • Understanding performance management
  • Business strategy and performance
  • Creating a high-performance culture
  • Performance management process
  • Development and implementation of performance management systems
  • An overview of performance measurement
  • Performance measurement in practice
  • Team performance management
  • Performance management skills
  • Dealing with underperformance
  • Performance development
  • Rewarding good performance
  • Monitoring and evaluation
  • The future of performance management in the new world of work

Performance management: A contemporary South African perspective is aimed at senior undergraduate as well as postgraduate students at further and higher education institutions within South Africa. It will also serve as a valuable resource to human resource practitioners and managers.

Services Marketing - A Contemporary Approach (Paperback, 4th Edition): Adele Berndt, Christo Boshoff Services Marketing - A Contemporary Approach (Paperback, 4th Edition)
Adele Berndt, Christo Boshoff
R697 Discovery Miles 6 970 Ships in 4 - 8 working days

Services, whether online or offline, are important in modern economies in which the understanding is that we ‘are all in services’. Services Marketing, a subset of the field of Marketing, has evolved and developed a range of theories and models, all focused on providing superior service offerings to today’s market and the growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications in both online and offline services. It includes new case studies, integrating new research and new perspectives on the various aspects of services.

The book covers important topics in providing services, including:

  • Technology and its role in service marketing
  • Customer expectations and perceptions
  • Creating customer value
  • Services architecture
  • Pricing decision-making
  • Demand management
  • Building customer relationships and loyalty
  • Integrated service marketing communication
  • Service recovery strategies
Analysis Of Safety Incidents (Paperback): Sarel J. Smit Analysis Of Safety Incidents (Paperback)
Sarel J. Smit
R624 Discovery Miles 6 240 Ships in 2 - 4 working days

Workplace incidents and accidents affect businesses long after the incidents occur. The interruption of busi­ness activities and running equipment results in financial loss. Injuries suffered by people damage a business’s image and competitive edge, and demotivate employees.

By approaching safety risks in a measured, responsible manner, safety professionals and business owners can mitigate the occurrence of incidents and prevent them from happening in the workplace.

Managing For Excellence In The Public Sector (Paperback, 4th Edition): Gerrit van der Waldt Managing For Excellence In The Public Sector (Paperback, 4th Edition)
Gerrit van der Waldt
R888 R791 Discovery Miles 7 910 Save R97 (11%) Ships in 4 - 8 working days
Legkaart van 'n Jong Lewe - Essays Oor Wat Was en Geword Het (Afrikaans, Paperback): Dolf van Niekerk Legkaart van 'n Jong Lewe - Essays Oor Wat Was en Geword Het (Afrikaans, Paperback)
Dolf van Niekerk
R281 Discovery Miles 2 810 Ships in 2 - 4 working days

Ter viering van Dolf van Niekerk se negentigste verjaarsdag verskyn hier ’n versameling filosofiese, bepeinsende en besinnende essays uit die pen van een van Afrikaans se meesterskrywers.

Vanaf sy vroegste gewaarwordinge tot sy kennismaking met groot filosowe soos Nietzsche, Kant en Hegel op universiteit en in sy daaglikse handel en wandel daarna: altyd maar bly die bewustheid van ’n onsigbare “iets” by hierdie aristokratiese gees – en ’n soeke na ’n beter verstaan van dít wat “die sterretyd en die menstyd aan mekaar verbind”.

In 48 essays wat die biografiese tydperk tussen ongeveer sy vyfde en twintigste lewensjaar dek, skryf ’n deurleefde, wyse Van Niekerk oor sy vroegste herinnerings aan sy geboortedorp, sy gesin en sy helderste herinnerings aan die plekke en mense wat hom gevorm het tot die mens wat hy geword het. Want, soos wat hy in die verhaal “Die skinkbord” skryf: Jy kan net wees wie jy is, en jy is wat jy word.

Media Studies: Volume 1 - Media History, Media And Society (Paperback, 2nd Edition (Revised Reprint)): Pieter J. Fourie Media Studies: Volume 1 - Media History, Media And Society (Paperback, 2nd Edition (Revised Reprint))
Pieter J. Fourie 2
R776 R701 Discovery Miles 7 010 Save R75 (10%) Ships in 4 - 8 working days

This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.

Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.

    Contents Include:
    • A history of the South African media
    • A macro history of the media in Africa
    • Theoretical approaches to mass communication and media research
    • The functions and effects of the media in society
    • Media culture/media and culture
    • The ideological power of the media
    • The media as public sphere in contemporary society
    • The impact of globalisation and communication technology on media and media communication.
Practical Professional Cookery (Paperback, 3rd edition): R.J. Kaufmann, H. Cracknell Practical Professional Cookery (Paperback, 3rd edition)
R.J. Kaufmann, H. Cracknell
R1,332 R1,240 Discovery Miles 12 400 Save R92 (7%) Ships in 10 - 15 working days

Practical Professional Cookery is recognised throughout the English-speaking world as the established source of recipes for both students and professionals.

Practical Professional Cookery covers the full range of work from the most basic dishes to those requiring advanced techniques. Each recipe is presented in a stepped, easy-to-follow format. This revised third edition has been updated with the inclusion of more international, particularly Australian, food and terminology.

Features:

  • Contains over 2000 recipes
  • Introductory notes to each section provide all the necessary background information
  • The classic Anglo-French repertoire is complemented by a range of dishes from other national and ethnic cuisines
  • This edition includes more international food and terminology
  • New sections on shellfish, game, and potatoes
Reeds Sea Transport - Operation and Economics (Paperback, 6th edition): Patrick M. Alderton Reeds Sea Transport - Operation and Economics (Paperback, 6th edition)
Patrick M. Alderton
R484 Discovery Miles 4 840 Ships in 2 - 4 working days

The bible on operation and economics within the maritime transport industry, covering types of ship, issues related to crew, cargo and ports, and examining changes in the industry. This book gives a complete picture of the Maritime Transport Industry so that those involved with shipping can see their own specific field of interest in perspective and understand how the basic model of this mode of transport operates. The sixth edition of Reeds Sea Transport has been updated throughout to take account of changes in the industry. It includes new data and statistics, new advice on safety, a review of ship types including the growth in tonnage and the increase in container ship sizes, as well as the effect of the 'depression' over recent years, all of which make essential reading for professionals as well as students on courses concerned with Shipping Ports and Transport. Modern transport professionals must be able to adapt to and anticipate the implications of changes in their industry; this book gives an insight into how management has coped with change over the last century, and enables the reader to see how this essential commercial activity has developed. 'It is a book that should be owned and read by everyone who makes his or her living from the shipping industry' Ships and Ports

Frans Barker's The South African labour market (Paperback, 6th ed): D. Yu, P Roos Frans Barker's The South African labour market (Paperback, 6th ed)
D. Yu, P Roos
R888 Discovery Miles 8 880 Ships in 5 - 22 working days

Sociopolitical occurrences in recent years have, if anything, brought to the fore the close relationship between developments in the labour market and progress on the socio-econo-political terrain. The ideological divides in South Africa are especially apparent in the labour market, and these compound the basic conflict between the objectives of protecting basic worker rights on the one hand, and increasing economic growth on the other. The South African labour market contains an abundance of information about labour markets in general and the South African labour market in particular. The South African labour market has a down-to-earth and practical approach. It considers the evidence and identifies some urgent discussion points about the sensitivity of employment to economic growth. Three appendix chapters deal extensively with the impact of globalisation on the labour market, how other countries have managed the challenges of globalisation, and consensus-seeking institutions such as Nedlac. Questions and study suggestions are included at the end of each chapter. The South African labour market is aimed at economics students as well as general readers wanting an overview of the South African labour market. The late Dr Frans Barker was a senior executive at the Chamber of Mines. During his career, he was also vice-president of the Economic Society of South Africa and president of the Industrial Relations Association of South Africa. He served on governing structures of Business Unity South Africa (BUSA), was a commissioner for the Commission for Employment Equity and was also involved in Nedlac in various roles. Dr Barker lectured at a number of universities and was the author of several publications related to labour issues. Derek Yu is an associate professor at the Department of Economics at the University of the Western Cape. He has a decade of teaching experience in undergraduate and postgraduate Labour Economics, and has published comprehensively in this area. He is also the author of the first edition of Basic mathematics for economics students: theory and applications. Pietman Roos has a decade's experience in different civil society organisations including national government, news media and organised business. He has worked on economic policy formulation, commentary, negotiation and advocacy, and has lectured undergraduate economics and jurisprudence.

A Guide To Project Management (Paperback, 3rd Edition): Gerrit van der Waldt, William Fox A Guide To Project Management (Paperback, 3rd Edition)
Gerrit van der Waldt, William Fox
R488 Discovery Miles 4 880 Ships in 4 - 8 working days

The updated third edition of A Guide to Project Management has been extensively updated to reflect changes in the processes and procedures of project management, global trends and international standards, and the expansion of the Project Management Body of Knowledge.

It also includes a new chapter on Project Management and Development Studies. There are extensive self-assessment questions, group activities, exercises, and guidelines for the completion of a summative assignment/portfolio of evidence based on SAQA Unit Standards and chapter outcomes.

Empire Of Pain - The Secret History of the Sackler Dynasty (Paperback): Patrick Radden Keefe Empire Of Pain - The Secret History of the Sackler Dynasty (Paperback)
Patrick Radden Keefe
R385 R349 Discovery Miles 3 490 Save R36 (9%) Ships in 5 - 10 working days

The gripping and shocking story of three generations of the Sackler family and their roles in the stories of Valium and Oxycontin, by the prize-winning, bestselling author of Say Nothing.

The Sackler name adorns the walls of many storied institutions – Harvard; the Metropolitan Museum of Art; Oxford; the Louvre. They are one of the richest families in the world, known for their lavish donations in the arts and the sciences. The source of the family fortune was vague, however, until it emerged that the Sacklers were responsible for making and marketing Oxycontin, a blockbuster painkiller that was a catalyst for the opioid crisis-an international epidemic of drug addiction which has killed nearly half a million people.

In this masterpiece of narrative reporting and writing, Patrick Radden Keefe exhaustively documents the jaw-dropping and ferociously compelling reality. Empire of Pain is the story of a dynasty: a parable of 21st century greed.

Nuclear - Inside South Africa's Secret Deal (Paperback): Karyn Maughan, Kirsten Pearson Nuclear - Inside South Africa's Secret Deal (Paperback)
Karyn Maughan, Kirsten Pearson
R375 R335 Discovery Miles 3 350 Save R40 (11%) Ships in 5 - 22 working days

Award-winning investigative journalist Karyn Maughan and former National Treasury insider Kirsten Pearson reveal the inside story behind South Africa's controversial nuclear deal.

Through insider accounts, audio recordings and confidential minutes, the authors piece together the Zuma administration's secret dealings with Russia and how it went to extraordinary and dark lengths to conclude the nuke before Zuma's time ran out.

Murder At Small Koppie - The Real Story Of The Marikana Massacre (Paperback): Greg Marinovich Murder At Small Koppie - The Real Story Of The Marikana Massacre (Paperback)
Greg Marinovich 5
R336 Discovery Miles 3 360 Ships in 2 - 4 working days

The killing of thirty-four miners by police at Marikana in August 2012 was the largest massacre of civilians in South Africa since Sharpeville. The events have been covered in newspaper articles, on TV news and in a commission of inquiry, but there is still confusion about what happened on that fateful day.

In Murder At Small Koppie, renowned photojournalist Greg Marinovich explores the truth behind the Marikana massacre. He investigates the shootings near Wonderkop hill, which happened in view of the media, as well as the killings that happened beyond the view of cameras at a nondescript collection of boulders known as Small Koppie, some 300 metres away. Many of the men killed here were shot in cold blood at close range. Drawing on his own meticulous research, eyewitness accounts and the findings of the Marikana Commission of Inquiry, Marinovich accurately reconstructs that fateful day as well as the events leading up to the strike, and looks at the subsequent denials, obfuscation and buck-passing by Lonmin, the SAPS and the government.

This is the definitive account of the Marikana massacre from the journalist whose award-winning investigation into the tragedy has been called the most important piece of South African journalism since apartheid.

The Premonition - A Pandemic Story (Hardcover): Michael Lewis The Premonition - A Pandemic Story (Hardcover)
Michael Lewis
R713 R642 Discovery Miles 6 420 Save R71 (10%) In Stock

For those who could read between the lines, the censored news out of China was terrifying. But the president insisted there was nothing to worry about. Fortunately, we are still a nation of skeptics. Fortunately, there are those among us who study pandemics and are willing to look unflinchingly at worst-case scenarios.

Michael Lewis’s taut and brilliant nonfiction thriller pits a band of medical visionaries against the wall of ignorance that was the official response of the Trump administration to the outbreak of COVID-19. The characters you will meet in these pages are as fascinating as they are unexpected.

A thirteen-year-old girl’s science project on transmission of an airborne pathogen develops into a very grown-up model of disease control. A local public-health officer uses her worm’s-eye view to see what the CDC misses, and reveals great truths about American society. A secret team of dissenting doctors, nicknamed the Wolverines, has everything necessary to fight the pandemic: brilliant backgrounds, world-class labs, prior experience with the pandemic scares of bird flu and swine flu…everything, that is, except official permission to implement their work.

Michael Lewis is not shy about calling these people heroes for their refusal to follow directives that they know to be based on misinformation and bad science. Even the internet, as crucial as it is to their exchange of ideas, poses a risk to them. They never know for sure who else might be listening in.

Bank management in South Africa - A risk-based perspective (Paperback): Johann Coetzee Bank management in South Africa - A risk-based perspective (Paperback)
Johann Coetzee
R952 R842 Discovery Miles 8 420 Save R110 (12%) Ships in 4 - 8 working days

Why is the South African banking industry regarded as one of the best in the world? How is it structured? How did it avoid collapse during the global financial crisis of 2007-2009? Bank Management in South Africa: A risk-based perspective is the first textbook for the South African market to answer these questions. It provides a comprehensive overview of the way banks and their financial risks are managed. The book is divided into five parts: Part One introduces the business of banking by discussing the evolution of financial intermediation theory; Part Two deals with the structure, history, performance and regulatory environment of the South African banking industry; Part Three considers how banks report and measure their performance; Part Four focuses on how banks identify, quantify and manage financial risks; Part Five deals with the management of the asset book, liability book and, importantly, the capital adequacy requirements set by the Basel Committee on Banking Supervision.

Advanced Professional Chef Level 3 Diploma (Paperback, 2nd edition): Terry Tinton, Gary Hunter Advanced Professional Chef Level 3 Diploma (Paperback, 2nd edition)
Terry Tinton, Gary Hunter
R1,308 R1,222 Discovery Miles 12 220 Save R86 (7%) Ships in 10 - 15 working days

Advanced Professional Chef Level 3 Diploma, 2e is for chefs who want to reach the top. Written to provide complete coverage of both NVQ and VRQ Level 3 qualifications, this fully revised new edition will help learners perfect the superior skills needed to excel in today's challenging kitchens. Advanced Professional Chef is packed full of recipes covering a comprehensive selection of exciting and challenging dishes, inspired by modern, classical and international techniques. With a focus on developing professional culinary knowledge, the book provides step-by-step guidance on how to carry out specialist butchery, larder and fishmonger techniques alongside clear explanations of all the underpinning theory for assessments.

Elon Musk - Risking It All (Paperback, Updated Edition): Michael Vlismas Elon Musk - Risking It All (Paperback, Updated Edition)
Michael Vlismas
R320 R286 Discovery Miles 2 860 Save R34 (11%) Ships in 5 - 22 working days

In 2022 Elon Musk - one of the richest and best-known people on earth - made headlines worldwide with his bid to buy Twitter, and he is often in the news for his entrepreneurial exploits and his controversial tweets. Who is this boundary-pushing billionaire with grand plans of inhabiting Mars, and what lies at the heart of his vision? Why is he so utterly unafraid of risk?

As an awkward Pretoria schoolboy who loved comics and science fiction, Musk's early years and singular family background were crucial in forming his stellar ambitions. Journalist and author Michael Vlismas, who attended the same high school as Musk, knows well the environment that shaped him and offers new insights into Musk's development, including his troubled relationship with his father.

Tracing his remarkable life, from his South African childhood to his move to Canada at 17 and then to the US - where Musk made millions out of PayPal and built Tesla and SpaceX into two of the world's most famous companies - this is the revealing new story of a man driven to preserve the optimism he sees in humanity and find a future for humans 'out there among the stars'.

Pharmacology In Clinical Practice - Application Made Easy For Nurses, Pharmacists And Allied Health Professionals (Paperback,... Pharmacology In Clinical Practice - Application Made Easy For Nurses, Pharmacists And Allied Health Professionals (Paperback, 3rd Edition)
Gustav Schellack
R512 Discovery Miles 5 120 Ships in 2 - 4 working days

Now in its third edition, Pharmacology in Clinical Practice has been updated to ensure it remains up-to-date and relevant.

Particular care has been taken to simplify and clarify difficult concepts by explaining the links between pharmacology and physiology by providing definitions of new concepts, and using plain language for ease of understanding. Fundamental concepts, such as pharmacodynamics and pharmacokinetics, are well covered in a matter that is accessible and clear. Individual chapters cover the various systems of the body.

Updates include:

  • A colour plate to illustrate the links between pharmacology and physiology
  • Additional information on side-effects, contra-indications and patient education for groups of drugs
  • A guide on how to access this information, to assist with exam preparation and nursing practice
  • An updated chapter on nursing management of drug preparations and treatment
  • An updated chapter on clinical applications
  • A chapter on the legal framework for dispensing and prescribing.
Human Resource Management In Government - A South African Perspective On Theories, Politics And Processes (Paperback, 2nd... Human Resource Management In Government - A South African Perspective On Theories, Politics And Processes (Paperback, 2nd Edition)
E. van der Westhuizen
R805 R724 Discovery Miles 7 240 Save R81 (10%) Ships in 4 - 8 working days

Written from a uniquely South African perspective, Human Resource Management in Government explores many facets of the employment relationship, including strategic employment processes, workforce planning, talent management, trade union interactions, public sector labour relations and terminating employment relationships.

Features:

  • The latest local and international applied research and practice;
  • Insight into the public human resource management functions;
  • Best practices in talent management;
  • Trends and best practices in human resource management in the public sector in other African and developing countries;
  • Topical and current information that encourages continuous self evaluation; and an interactive structure with activities, questions, research reports and the latest court decisions related to the HR field; and
  • Three new themes were added to this edition to make the book even more relevant to the reader, namely the influence of the 4th Industrial revolution, green demands on the public employer and decolonisation.
Retail Management - A South African Perspective (Paperback, 2nd Edition): N. Terblanche Retail Management - A South African Perspective (Paperback, 2nd Edition)
N. Terblanche 2
R799 Discovery Miles 7 990 Ships in 2 - 4 working days
Safety Management In The Workplace (Paperback): Francois van Loggerenberg Safety Management In The Workplace (Paperback)
Francois van Loggerenberg 1
R600 R560 Discovery Miles 5 600 Save R40 (7%) Ships in 4 - 8 working days

Health and safety management is a key responsibility of organisations. This edition of Safety Management in the Workplace aims at highlighting certain aspects regarding health and safety in the workplace.

The book highlights: occupational health and safety from a global perspective, legislation and competency requirements, the difference between responsibility and accountability, occupational hygiene, first-aid, risk assessment, etc.

Occupational Health and Safety Management - A Practical Approach, Third Edition (Paperback, 3rd Edition): Charles D Reese Occupational Health and Safety Management - A Practical Approach, Third Edition (Paperback, 3rd Edition)
Charles D Reese
R1,645 R1,524 Discovery Miles 15 240 Save R121 (7%) Ships with 27 working days

Reflecting changes in the current health and safety landscape, Occupational Health and Safety Management: A Practical Approach, Third Edition includes examples and tools to facilitate development and implementation of a safety and health management approach. This how-to book is not just an information providing text. It shows you how to write a program and identify hazards as well as involve workers and attain their cooperation. It emphasizes the need for better and more effective communication regarding safety and health.

What’s New in the Third Edition:

  • Chapters on workers’ compensation, terrorism, and Lean safety/sustainability
  • Additional coverage of flammable liquids and ventilation, accident reporting, and accident investigation
  • New compliance requirements as well as expanded accident investigation, environmental, and risk analysis guidelines
  • PowerPoint presentation slides for each chapter

A complete and practical guide for the development and management of occupational safety and health programs in any industry setting, the book supplies a management blueprint that can be used for occupational safety and health in any organization, from the smallest to the largest, beginning to develop or wanting to improve its safety and health approach. It includes comprehensive guidelines for development of occupational health and safety programs to a variety of industries and is especially useful for start-up companies.

The author takes a total management approach to the development of written programs, the identification of hazards, the mitigation of hazards by the use of common safety and health tools, the development of a safe workforce through communications, motivational techniques, involvement, and training. He addresses the tracking and acceptable risk from both safety and health hazards. He also discusses how to work with and within the OSHA compliance approach as well as how to deal with the OSHA regulations, workers’ compensation, terrorism, and Lean safety. As you understand and apply the guidelines in each chapter, you can put your company on the way toward building a successful and effective safety and health effort for its employers and employees.

Connect: Writing For Online Audiences (Paperback, 1st Edition): Maritha Pritchard, Karabo Sitto Connect: Writing For Online Audiences (Paperback, 1st Edition)
Maritha Pritchard, Karabo Sitto 1
R460 Discovery Miles 4 600 Ships in 4 - 8 working days

Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.

Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.

The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.

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