Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

Thoroughly revised and updated, this second edition provides a contemporary analysis of policy and governance developments in the shipping sector across the late twentieth and early twenty-first centuries. It particularly focuses on developments in the EU and the continued intensification of globalisation, sustainability and social awareness. Examining the relationship between shipping policy-makers, policy-enforcers and the industry, Evangelia Selkou and Michael Roe analyse the problems that have emerged in an intensely globalised sector where ship and cargo owners, crew, cargo ownership, and vessel finance might all be spread across a variety of locations, intensified by the anachronistic role of flag of registry. Updated chapters explore key emerging issues, such as the environment, the importance of externalities in the shipping market and sustainability. The book provides an in-depth discussion of these issues, while also exploring the potential developments for shipping policy and governance in the future. Integrating issues of policy-making, governance and globalisation, Selkou and Roe offer a unique perspective of the relationship between policy and the maritime sector. Mapping how the shipping industry continues to undergo significant changes, this second edition will be a valuable resource for scholars and students of EU policy, international business, and transport geography and mobilities. Policy-makers in shipping will also find it beneficial.

This revealing book goes behind the scenes of normative principles of media independence to investigate how that independence is actually practiced and realized in everyday working life. Taking an ethnographically rich journey through European news organizations, Elena Raviola exposes the diverse and complex ways in which the ideal of independence is upheld, and at the same time inevitably betrayed, in the organizational life of media companies. Elena Raviola presents a distinct organizational analysis of media independence throughout the book, offering a close study of three news organizations in Europe - the largest Italian financial newspaper Il Sole-24 Ore, the largest Swedish regional newspaper company Stampen and the French pioneer online-only news website Rue89. In each of them, the implications of digitalization on their practices of independence is explored and analyzed. The book ultimately sheds light on how digital technologies are practically reshaping democratic principles such as media independence, while being embedded in the existing organizational and professional structures of democratic societies. Organizing Independence will enrich the reader's understanding of media independence in practice, beyond the normative principles, and so will be a key reference point for researchers in management and organization studies, media studies and anyone interested in the future of media.

The European Agreement concerning the International Carriage of Dangerous Goods by Road is intended to increase the safety of international transport of dangerous goods by road. Regularly amended and updated since its entry into force, it contains the conditions under which dangerous goods may be carried internationally. This version has been prepared on the basis of amendments applicable as from 1 January 2015. It contains in particular new or revised provisions concerning transport of adsorbed gases; lithium batteries (including damaged or defective lithium batteries, lithium batteries for disposal or recycling); asymmetric capacitors; discarded packagings; ammonium nitrate and radioactive material; testing of gas cartridges and fuel cell cartridges; marking of bundles of cylinders; and the applicability of ISO standards to the manufacture of new pressure receptacles or service equipment

The members of the Domestic Workers United (DWU) organization-immigrant women of color employed as nannies, caregivers, and housekeepers in New York City-formed to fight for dignity and respect and to "bring meaningful change" to their work. Alana Lee Glaser examines the process of how these domestic workers organized against precarity, isolation, and exploitation to help pass the 2010 New York State Domestic Worker Bill of Rights, the first labor law in the United States protecting in-home workers. Solidarity & Care examines the political mobilization of diverse care workers who joined together and supported one another through education, protests, lobbying, and storytelling. Domestic work activists used narrative and emotional appeals to build a coalition of religious communities, employers of domestic workers, labor union members, and politicians to first pass and then to enforce the new law. Through oral history interviews, as well as ethnographic observation during DWU meetings and protest actions, Glaser chronicles how these women fought (and continue to fight) to improve working conditions. She also illustrates how they endure racism, punitive immigration laws, on-the-job indignities, and unemployment that can result in eviction and food insecurity. The lessons from Solidarity & Care along with the DWU's precedent-setting legislative success have applications to workers across industries. All royalties will go directly to the Domestic Workers United

EU Telecommunications Law provides a comprehensive overview of the current European regulatory framework as it applies to telecommunications and examines the challenges facing regulators in this sector. Key chapters focus on the selection of appropriate regulatory models that serve to encourage effective investment in next-generation networks and ensure their successful deployment. Andrej Savin provides an up to date overview of all the relevant sources, guiding the reader through these disparate materials in a simple and systematized way. In particular, the book provides analysis of the 2016 proposal for a European Electronic Communications Code (EECC). Using the 2009 Regulatory Framework on electronic communications as a basis the author analyses each of the 2009 framework?s five main directives, comparing them with the changes proposed in the EECC. Providing a comprehensive introduction to the main areas of EU telecoms regulation, this book will be of great value to telecoms and IT lawyers. It will also appeal to academics carrying out research in IT law or competition law as it relates to IT and telecoms.

This Handbook provides a comprehensive overview of current developments, issues and good practices regarding assessment in social science research. It pays particular attention to the challenges in evaluation policies in the social sciences, as well as to the specificities of publishing in the area. The Handbook discusses the current societal challenges facing researchers, from digital societies, to climate change and sustainability, to trust in democratic societies. Chapters provide ways to strengthen research assessment in the social sciences for the better, by offering a diverse range of experiences and views of experts from all continents. The Handbook also outlines major data sources that can be used to assess social sciences research, as well as looking at key dimensions of research quality in the social sciences including journal peer review, the issue of identifying research quality, and gender disparities in social science research. This book will be an essential read for scholars interested in research assessment in the social sciences. It will also be useful to policy makers looking to understand the key position of the social sciences in science and society and provide appropriate frameworks for key societal challenges.

Recognizing the urgent need to transform energy systems to low-carbon alternatives, this timely book offers evidenced and credible ways to accelerate actions towards meeting the Paris Agreement goals and achieving net zero emissions. Steven Fries analyses through the lens of government, business and household actions-their policies and investments-the systemic changes needed to eliminate net carbon dioxide emissions from energy. Fries explores how advancing low-carbon alternatives could maintain current economic activities while halting climate impacts. But his analysis of accumulating evidence on transforming energy shows how multiple market imperfections hold back alternatives. To overcome these barriers, the book develops heterodox energy reform strategies and ways to coordinate actions across countries, recognizing differences in their specializations and renewable resources. Going beyond orthodox economics, it sets out the role for supporting deployment of low-carbon alternatives in initial markets, calibrating emissions pricing to net zero emission goals, and adapting institutions and infrastructures to low-carbon alternatives. It also signposts policy sequencing and differentiation across sectors and countries. Providing comprehensive energy policy assessments and sound reform strategies, this book will be essential reading for government policymakers and business investors. Its rigorous approach to systemic change also makes it a valuable reference for energy economics and environmental economics scholars.

This publication sets out the challenge for freshwater in a changing climate and provides policy guidance on how to navigate this new "waterscape". It examines the range and complexity of possible changes in the water cycle and the challenges of making practical, on-site adaptation decisions for water. It offers policymakers a risk-based framework and guidance to "know", "cap" and "manage" water risks in order to provide flexibility and improve decisions despite the lack of reliable predictions. It draws insights from a stock take of current policy efforts to adapt water systems across all 34 member countries and the European Union, including water-related aspects of National Adaptation Plans and Strategies, specific policy measures, and financing programmes. Finally, the report examines the use of economic instruments to promote adaptation (e.g. insurance schemes, water markets and banks, water pricing), incentives for 'green' infrastructure and ecosystem-based approaches, and financing issues.

Offers career opportunities in competitive sports, team based and individual athletics, with allied professions of physical therapy and fitness training.

'Fascinating' Sunday Times 'Deeply sourced and rich with anecdotes' The Times 'Like a nonfiction version of The Devil Wears Prada' Elizabeth Day 'Odell's extensive reporting dredges up a wealth of delightful details' New York Times This definitive biography of Anna Wintour chronicles the steep climb of an ambitious young woman who would, with singular and legendary focus, become the most powerful woman in media. As a child, Anna Wintour was a tomboy with no apparent interest in clothing but, seduced by the miniskirts and bob haircuts of swinging 1960s London, she grew into a fashion-obsessed teenager. Her father, the influential editor of the Evening Standard, loomed large in her life, and once he decided she should become editor in chief of Vogue, she never looked back. Impatient to start her career, she left high school and got a job at a fashionable boutique in London - an experience that would be the first of many defeats. Undeterred, she found work in the competitive world of magazines, eventually moving to New York. Before long, Anna's journey to Vogue became a battle to ascend, no matter who or what stood in her way. Once she was crowned editor in chief - in one of the stormiest transitions in fashion magazine history - she continued the fight to retain her enviable position, ultimately rising to dominate all of Conde Nast. Based on extensive interviews with Anna Wintour's closest friends and collaborators, including some of the biggest names in fashion, journalist Amy Odell has crafted the most revealing portrait of Wintour ever published. Weaving Anna's personal story into a larger narrative about the hierarchical dynamics of the fashion industry and the complex world of Conde Nast, Anna charts the relentless ambition of the woman who would become an icon.

The need for results delivery in private and public sector organisations has increased, with stakeholders putting substantial pressure on organisations to demonstrate good performance in an environment with limited operational resources. In effect, organisations are being expected to deliver better results with fewer resources. By employing the appropriate tools and techniques of monitoring and evaluation, organisations can be better equipped to ensure that "what is planned" becomes "what is achieved". Monitoring and evaluation of policies, programmes and projects explains key concepts and practices involved in performance tracking and assessment. Monitoring and evaluation of policies, programmes and projects has drawn from the diverse experiences and expertise of the authors in public and private sector management of organisations, as well as practical insights gained from practitioners and students at various training courses, nationally and internationally. The balance between the more abstract, theoretical underpinnings of the subject and its practical aspects makes it easy to follow and incorporate. Contents include the following: Conceptual models of the policy process; the fundamentals and practical steps of policy monitoring and evaluation; the result-based management approach; tools and techniques for monitoring and evaluation; the use of research of policies, programmes and projects.

Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV-online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content. What are the models of this new content? What kind of cultural and societal acceleration can we expect? What are the societal implications of the next-generation media system? What problems are emerging? What kind of market power is emerging in media industries, around the world? And how can one deal with them? The author addresses these questions with facts and figures, ranging across technology, economics, communications studies, business, policy, and law. He reviews the regulatory options, and recommends a new approach for video media. Media professionals in academia, management, technology, policy and creative production will value the approachable yet thorough information presented in The Content, Impact, and Regulation of Streaming Video.

Now with a new afterword covering the months-long landmark trials of Elizabeth Holmes and Sunny Balwani. ‘I couldn’t put down this thriller . . . the perfect book to read by the fire this winter.’ Bill Gates Winner of the Financial Times/McKinsey Business Book of the Year Award 2018 The riveting true story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup founded by Elizabeth Holmes, by the prize-winning journalist who first broke the story and pursued it to the end, despite pressure from its charismatic CEO and threats by her lawyers. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup ‘unicorn’ promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.7 billion. There was just one problem: the technology didn’t work. In Bad Blood, John Carreyrou tells the riveting story of the biggest corporate fraud since Enron, a tale of ambition and hubris set amid the bold promises of Silicon Valley. ‘Chilling . . . Reads like a West Coast version of All the President’s Men.’ New York Times Book Review

Governments of today are under increasing pressure to deliver more and better services within the constraints of limited resources. Employees are central to service delivery and the calibre of those appointed in a public institution is often evident in the quality of services rendered and the number of complaints received. Managing human capital in the public sector encompasses all activities starting from the recruitment of staff to the final termination of services. Managing human capital in the public sector is rooted in theory while using case studies to bring the learning experience closer to a public sector work environment. It supports a problem-based learning approach and prepares graduates to perform duties in a human capital environment with minimal on-the-job training. Contents include the following: Strategic human capital management; Acquisition and assimilation of employees into the workplace; Affirmative action, employment equity and managing diversity; Public sector compensation; Motivating staff; Performance management; Training in the public sector; Career management; Talent and retention management; Employee relations; Managing employee wellness in the workplace. Managing human capital in the public sector is aimed at students at both undergraduate and postgraduate levels, as well as human capital practitioners in the public sector.

This indispensable guide for writers provides details of hundreds of literary agents, book publishers, and magazines; including contact details, types of material accepted, and how to approach them Subject indexes for each area provide easy access to the markets you need, with specific lists for everything from romance publishers, to poetry magazines, to literary agents interested in thrillers. It also provides unparalleled access to international markets. The internet has made the publishing industry more global than ever, with markets increasingly accepting submissions by email (some no longer accept postal submissions at all). Other directories have failed to respond to this, continuing to focus on one single country, but this directory provides you with that all-important access to overseas opportunities that are now just an email away. And by focusing exclusively on what's important to writers - contact details for literary agents, publishers, and magazines - this directory is able to provide more listings at a lower price. There are no adverts, no advertorials, and no unnecessary articles or obscure listings padding out hundreds of pages. Two established alternative directories both run to over 800 pages, yet one has only 204 pages of publisher, agent, and magazine listings, and the other has only 10 pages devoted to literary agent listings This book does better on both counts, and yet remains substantially cheaper than either alternative. The book also includes free access to the firstwriter.com website, where you can find even more listings. You can also benefit from other features such as advanced searches, daily email updates, feedback from users about the markets featured, saved searches, competitions listings, searchable personal notes, and more