How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection, including: discussion questions and assignments to stretch students decision-making simulations rich and detailed teaching notes to help enliven your teaching. Highlighting how entrepreneurship is changing in the digital age, this book will be an excellent resource for teachers and students of entrepreneurship, innovation management, new venture creation, marketing and strategy.

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

BEST OF THE 2022 RUSA Book & Media AWARDS One of Biblioracle's 8 favorite nonfiction books of 2021 in the Chicago Tribune The New York Post's BEST BOOKS OF 2021 USA Today's 5 BOOKS NOT TO MISS Alexander nimbly and grippingly translates the byzantine world of American health care into a real-life narrative with people you come to care about. --New York Times Takes readers into the world of the American medical industry in a way no book has done before. --Fortune By following the struggle for survival of one small-town hospital, and the patients who walk, or are carried, through its doors, The Hospital takes readers into the world of the American medical industry in a way no book has done before. Americans are dying sooner, and living in poorer health. Alexander argues that no plan will solve America's health crisis until the deeper causes of that crisis are addressed. Bryan, Ohio's hospital, is losing money, making it vulnerable to big health systems seeking domination and Phil Ennen, CEO, has been fighting to preserve its independence. Meanwhile, Bryan, a town of 8,500 people in Ohio's northwest corner, is still trying to recover from the Great Recession. As local leaders struggle to address the town's problems, and the hospital fights for its life amid a rapidly consolidating medical and hospital industry, a 39-year-old diabetic literally fights for his limbs, and a 55-year-old contractor lies dying in the emergency room. With these and other stories, Alexander strips away the wonkiness of policy to reveal Americans' struggle for health against a powerful system that's stacked against them, but yet so fragile it blows apart when the pandemic hits. Culminating with COVID-19, this book offers a blueprint for how we created the crisis we're in.

The need for results delivery in private and public sector organisations has increased, with stakeholders putting substantial pressure on organisations to demonstrate good performance in an environment with limited operational resources. In effect, organisations are being expected to deliver better results with fewer resources. By employing the appropriate tools and techniques of monitoring and evaluation, organisations can be better equipped to ensure that "what is planned" becomes "what is achieved". Monitoring and evaluation of policies, programmes and projects explains key concepts and practices involved in performance tracking and assessment. Monitoring and evaluation of policies, programmes and projects has drawn from the diverse experiences and expertise of the authors in public and private sector management of organisations, as well as practical insights gained from practitioners and students at various training courses, nationally and internationally. The balance between the more abstract, theoretical underpinnings of the subject and its practical aspects makes it easy to follow and incorporate. Contents include the following: Conceptual models of the policy process; the fundamentals and practical steps of policy monitoring and evaluation; the result-based management approach; tools and techniques for monitoring and evaluation; the use of research of policies, programmes and projects.

This indispensable guide for writers provides details of hundreds of literary agents, book publishers, and magazines; including contact details, types of material accepted, and how to approach them Subject indexes for each area provide easy access to the markets you need, with specific lists for everything from romance publishers, to poetry magazines, to literary agents interested in thrillers. It also provides unparalleled access to international markets. The internet has made the publishing industry more global than ever, with markets increasingly accepting submissions by email (some no longer accept postal submissions at all). Other directories have failed to respond to this, continuing to focus on one single country, but this directory provides you with that all-important access to overseas opportunities that are now just an email away. And by focusing exclusively on what's important to writers - contact details for literary agents, publishers, and magazines - this directory is able to provide more listings at a lower price. There are no adverts, no advertorials, and no unnecessary articles or obscure listings padding out hundreds of pages. Two established alternative directories both run to over 800 pages, yet one has only 204 pages of publisher, agent, and magazine listings, and the other has only 10 pages devoted to literary agent listings This book does better on both counts, and yet remains substantially cheaper than either alternative. The book also includes free access to the firstwriter.com website, where you can find even more listings. You can also benefit from other features such as advanced searches, daily email updates, feedback from users about the markets featured, saved searches, competitions listings, searchable personal notes, and more

Jeremy Scanlon was born and educated in Massachusetts. Now he lives in this cottage illustrated on the back cover beside the canal. His wife, Dorothy Priest, was born in the cottage, daughter of the carpenter who built the canal's lock gates. Their hotel narrowboat carried paying guests over 60,000 miles along the lovely inland waterways of England and Wales. Here mine hosts enjoy a rare moment of tranquility in 'Unicorn's' saloon.

Recognizing the urgent need to transform energy systems to low-carbon alternatives, this timely book offers evidenced and credible ways to accelerate actions towards meeting the Paris Agreement goals and achieving net zero emissions. Steven Fries analyses through the lens of government, business and household actions-their policies and investments-the systemic changes needed to eliminate net carbon dioxide emissions from energy. Fries explores how advancing low-carbon alternatives could maintain current economic activities while halting climate impacts. But his analysis of accumulating evidence on transforming energy shows how multiple market imperfections hold back alternatives. To overcome these barriers, the book develops heterodox energy reform strategies and ways to coordinate actions across countries, recognizing differences in their specializations and renewable resources. Going beyond orthodox economics, it sets out the role for supporting deployment of low-carbon alternatives in initial markets, calibrating emissions pricing to net zero emission goals, and adapting institutions and infrastructures to low-carbon alternatives. It also signposts policy sequencing and differentiation across sectors and countries. Providing comprehensive energy policy assessments and sound reform strategies, this book will be essential reading for government policymakers and business investors. Its rigorous approach to systemic change also makes it a valuable reference for energy economics and environmental economics scholars.

Governments of today are under increasing pressure to deliver more and better services within the constraints of limited resources. Employees are central to service delivery and the calibre of those appointed in a public institution is often evident in the quality of services rendered and the number of complaints received. Managing human capital in the public sector encompasses all activities starting from the recruitment of staff to the final termination of services. Managing human capital in the public sector is rooted in theory while using case studies to bring the learning experience closer to a public sector work environment. It supports a problem-based learning approach and prepares graduates to perform duties in a human capital environment with minimal on-the-job training. Contents include the following: Strategic human capital management; Acquisition and assimilation of employees into the workplace; Affirmative action, employment equity and managing diversity; Public sector compensation; Motivating staff; Performance management; Training in the public sector; Career management; Talent and retention management; Employee relations; Managing employee wellness in the workplace. Managing human capital in the public sector is aimed at students at both undergraduate and postgraduate levels, as well as human capital practitioners in the public sector.

This incisive Handbook offers a timely and critical analysis of the gendered nature of public sector employment. Bringing together key theoretical, conceptual, and empirical research from around the world, Hazel Conley and Paula Koskinen Sandberg examine the ways in which female public sector workers experience intersectional discrimination in the workplace. Covering key sites of employment for women across the globe, the Handbook considers a comprehensive range of gendered public sector occupations. Chapters investigate how women's employment in public services is influenced by complex political and economic tensions, exploring core issues such as the relationship between gender, ethnicity, occupational segregation and work-life balance, flexible working, and workplace bullying; gendered pay and pension inequality; the sources of feminist activism in public sector employment; and the impact of the pandemic on feminised public sector occupations. Ultimately, the Handbook highlights that while change is possible, it will require a radical rethinking of how public services are valued and funded in society. Providing cutting-edge analysis and empirical data on gender and public sector employment, this Handbook will be an essential resource for academics and researchers interested in the role of the State as Employer. Its thought-provoking yet accessible insights into gendered employment will further benefit students of social policy, gender politics, employment relations, and the sociology of work.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

This timely book explores the likely success or failure of potential transport innovations. Chapters examine societally relevant effects of transport transitions, including impacts on the environment, accessibility, safety and more. It focuses on complex innovations in which both public and private actors are involved. Combining insights from innovation sciences with evolutionary economics, business economics, managerial sciences, psychology and history, the chapters consider state-of-the-art innovation theories applied to sustainable transport, with an emphasis on approaches to understanding behaviour. The book then explores a range of potential transitions, covering technological innovations such as vehicle electrification, e-bikes and light electric vehicles in city logistics, before moving on to look at service innovations including carsharing, mobility as a service and e-shopping. Offering coverage of both frameworks and innovation examples themselves, this book will be an interesting read for transport studies and innovation scholars. It will also be a useful tool for policy makers and planners working in the area.

Thoroughly revised and updated, this second edition provides a contemporary analysis of policy and governance developments in the shipping sector across the late twentieth and early twenty-first centuries. It particularly focuses on developments in the EU and the continued intensification of globalisation, sustainability and social awareness. Examining the relationship between shipping policy-makers, policy-enforcers and the industry, Evangelia Selkou and Michael Roe analyse the problems that have emerged in an intensely globalised sector where ship and cargo owners, crew, cargo ownership, and vessel finance might all be spread across a variety of locations, intensified by the anachronistic role of flag of registry. Updated chapters explore key emerging issues, such as the environment, the importance of externalities in the shipping market and sustainability. The book provides an in-depth discussion of these issues, while also exploring the potential developments for shipping policy and governance in the future. Integrating issues of policy-making, governance and globalisation, Selkou and Roe offer a unique perspective of the relationship between policy and the maritime sector. Mapping how the shipping industry continues to undergo significant changes, this second edition will be a valuable resource for scholars and students of EU policy, international business, and transport geography and mobilities. Policy-makers in shipping will also find it beneficial.

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism. Through an examination of current trends in social media, as well as future trajectories, it provides critical insights for the successful development and implementation of social media marketing strategies. This Handbook will be a critical read for scholars and students of geography and business management, with a specific interest in tourism and hospitality management. Its practical considerations will also be beneficial for planners, policy makers, managers and marketers in the tourism industry.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

The members of the Domestic Workers United (DWU) organization-immigrant women of color employed as nannies, caregivers, and housekeepers in New York City-formed to fight for dignity and respect and to "bring meaningful change" to their work. Alana Lee Glaser examines the process of how these domestic workers organized against precarity, isolation, and exploitation to help pass the 2010 New York State Domestic Worker Bill of Rights, the first labor law in the United States protecting in-home workers. Solidarity & Care examines the political mobilization of diverse care workers who joined together and supported one another through education, protests, lobbying, and storytelling. Domestic work activists used narrative and emotional appeals to build a coalition of religious communities, employers of domestic workers, labor union members, and politicians to first pass and then to enforce the new law. Through oral history interviews, as well as ethnographic observation during DWU meetings and protest actions, Glaser chronicles how these women fought (and continue to fight) to improve working conditions. She also illustrates how they endure racism, punitive immigration laws, on-the-job indignities, and unemployment that can result in eviction and food insecurity. The lessons from Solidarity & Care along with the DWU's precedent-setting legislative success have applications to workers across industries. All royalties will go directly to the Domestic Workers United

Drawing on six years of research, experimentation, and observation at numerous airports, this book examines, for the first time, the security screening process and how it can be optimised. The science behind security screening is revealed here and clearly explains the inter-relationship between the different metrics and factors that affect the screening process. Andrew Boyd explains how to balance throughput rates, customer experience, security effectiveness and cost in a very practical way that can be applied at any area that is security screening members of the public. With clear detail and an abundance of practical examples, this book gives executives and managers at any level the ability to dramatically improve their security screening processes. It is the first book to reveal * A detailed insight into the key inter-relationships of metrics in passenger security operations * How to increase retail income by reducing queues * How to improve aircraft departure punctuality * How to optimise the passenger screening process * How to dramatically improve operational efficiency * How to improve throughput, improve security detection, and improve passenger satisfaction, whilst reducing operating cost * Methods for continuous improvement in an airport security environment * How to plan security operations more effectively * How to create management systems and Key performance indicators (KPIs) that are effective

This Modern Guide captures the evolution of foundational tenets, theories, frameworks and models that buttressed tourism economics into an evolving discipline, shining light on both new and old approaches. It systematically examines current and future trends and issues related to new economic perspectives, consolidating the notion of tourism economics as a discipline. Chapters delve into the theoretical underpinnings of specific topics within the field, providing a range of examples of how to leverage economic theories to better understand, manage, and promote tourism activities to different stakeholders. Offering a kaleidoscope of economic perspectives, the Modern Guide looks at tourism economics from trade theory, choice theory, behavioural economics, public choice, institutional economics, environmental economics, developmental economics, cultural economics and more, with each chapter ending with insights into future research and directions. Written in an accessible style, this will be an invigorating read for hospitality and tourism management scholars, as well as tourism geographies, tourism marketing and sustainable tourism students. It will also be a useful tool for tourism economists and applied economists looking for a wide range of perspectives on the topic.

This timely book explores how hiking, trekking and climbing mountains, increasingly popular leisure activities, can stimulate change and create opportunities for sustainable development. Using empirical evidence from interviews held in the Himalayas combined with a theoretical grounding, it focuses on the socio-economic and environmental issues of the impact of mountaineering adventure tourism on local communities. Chapters highlight the progressive stages of the host-guest interactions between local communities and tourists, moving from initial, indirect and final tourism development, and the unique sociocultural phenomena these create. The book examines how, with a planned and systematic approach, mountaineering can be a key factor in promoting an overall improvement in local people's quality of life through initiatives in economic development and environmental conservation. It offers a look towards the future to create sustainable tourism development in mountain regions. This is an invigorating read for adventure tourism and human geography scholars, particularly with the blend of theory and first-hand studies of local impacts of mountain tourism. It will also be an interesting read for industry representatives, policy makers and professionals in the field.

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

This is the story of how private foreign enterprise in the form of Swedish Lloyd and Swedish America Line, who formed a British company called 'Hoverlloyd', galvanised the British Government in to supporting this new concept in transport through the formation of a British Rail subsidiary called 'Seaspeed'. It is a story, told by those who were there, of how young adventurous men and women, most of whom were in their twenties and early thirties, took on the exciting challenge of getting an operation, in which they all believed had a great future, off the ground. It tells of the difficulties and near disasters, through lack of experience, that nearly wrote off the industry in the early days; the clashes of cultures between the free enterprise and Government operations; and why, after so much early promise, the great adventure with the giant car and passenger carrying hovercraft came to an end. The story begins with the history of Saunders Roe and their involvement as a result of the discovery by Christopher Cockerell in 1953 that big weights could be supported on a cushion of low pressure air and that the concept could be practically applied. Much has already been written about Christopher Cockerell, later Sir Christopher, and the development of the hovercraft by Saunders Roe, as well as the hovercraft industry to the present day. Those relevant parts showing the frustrations and disappointments they too suffered are repeated in this book, together with new material that has come to light, to provide a comprehensive narrative of the hovercraft industry and the giant SR.N4 cross-Channel operations.

This is the story of how private foreign enterprise in the form of Swedish Lloyd and Swedish America Line, who formed a British company called 'Hoverlloyd', galvanised the British Government in to supporting this new concept in transport through the formation of a British Rail subsidiary called 'Seaspeed'. It is a story, told by those who were there, of how young adventurous men and women, most of whom were in their twenties and early thirties, took on the exciting challenge of getting an operation, in which they all believed had a great future, off the ground. It tells of the difficulties and near disasters, through lack of experience, that nearly wrote off the industry in the early days; the clashes of cultures between the free enterprise and Government operations; and why, after so much early promise, the great adventure with the giant car and passenger carrying hovercraft came to an end. The story begins with the history of Saunders Roe and their involvement as a result of the discovery by Christopher Cockerell in 1953 that big weights could be supported on a cushion of low pressure air and that the concept could be practically applied. Much has already been written about Christopher Cockerell, later Sir Christopher, and the development of the hovercraft by Saunders Roe, as well as the hovercraft industry to the present day. Those relevant parts showing the frustrations and disappointments they too suffered are repeated in this book, together with new material that has come to light, to provide a comprehensive narrative of the hovercraft industry and the giant SR.N4 cross-Channel operations.