This seventh volume in the Academy of Internation Business series focuses on the European dimensions of international business and presents the work of leading scholars. Increasingly dominant views held about globalization and universal modes of management are explored and challenged through three core themes: the European dimensions of human resource management; multinational subsidiary operations; and emerging issues for the future of international business in Europe.

African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book - the first of a two-volume edited work - focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa's public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa's public sector.

In today's global economy, NAFTA continues to present unprecedented opportunities for companies in cross-border commerce. 'Uniting North American Business: NAFTA Best Practices' focuses on best business practices and lessons learned in the years since the NAFTA agreement was first signed, and their impact on both the economy and society. 'Uniting North American Business' provides you with the skills and competencies necessary to become more effective business managers and citizens in NAFTA countries by considering: * What is the scope of the NAFTA agreement itself?* What are some of the positive benefits of NAFTA?* What is really causing job loss attributed to NAFTA?* What should we know about Canada, the United States, and Mexico to better understand the culture and management philosophies of our partners?* What will society look like if current trends continue?

How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'EuroDiversity, ' Dr. Simons gathers issue-centered perspectives on how Europe's entwined past, present, and future have made it the most strikingly diverse part of the world and what this means for doing business there. 'EuroDiversity' provides:
* Insights into Europe's cultural challenges of globalization, diversity dilemmas, and opportunities
* Case studies, best practices, and resources for finding the common ground and developing the competence needed to succeed

'EuroDiversity' addresses how cultural diversity affects the business climate of the growing European Union and describes what European institutions and successful organizations are doing to manage it. The book's multinational team of authors gives us issue-centered perspectives on how Europe's entwined past, present and future have made it the most strikingly diverse part of the world and what this means for doing business there. They address Europe's cultural challenges of globalization and provide abundant insights into diversity dilemmas and opportunities. They point to the best practices and resources that will assist both European enterprises and those actively present in or trading with Europe to find the cultural common ground and competence they need to succeed.
Contributors: Arjen Bos, Marie-Therese Claes, Ph.D., Elena A. A. Garcea, Ph.D., Nigel Holden, Ph.D., Michael Stuber
Diversity in Europe is not the same as diversity in North America. Here is a book that not only makes clear why imported diversity models often fail in Europe, but alsoidentifies true European diversity issues and what to do about them.This is a book about the world's most culturally diverse area that explores how businesses must manage differences here to be successful in the global marketplace.The book's multinational team of authors show us concrete cases of big corporations handling diversity successfully.

Pontus Braunerhjelm and Karolina Ekholm Over recent decades, foreign direct investment (FDI) has become a major force in the global economy. The geographical pattern of capital formation, trade and technological spillovers across countries and regions, are to an in creasing extent determined by the strategies chosen by multinational firms (MNFs). Between 1982 and 1994, the rate of growth of the global FDI stock was more than twice that of gross fixed capital formation, the growth of sales by foreign affiliates of multinational firms well exceeded that of world exports, and, by 1994, the MNFs accounted for approximately 6 percent of world output (United Nations, 1997, pp. xv-xvi). The overall mechanisms behind this rapid internationalization in terms of multinational produc tion have been attributed to the dismantling of trade barriers and the deregulation of capital markets, together with the advances in information technology that have facilitated the coordination and monitoring of inter nationally dispersed production. This development carries two important implications: First, firms operate in markets characterized by much tougher competition than only a decade ago, and, second, countries and regions are involved in competition for production to a much larger extent than before. This book addresses questions related to the location and geographical dispersion of the activities by multinational firms, a topic which has be come of increasing concern to policy-makers."

Designed as a primer for policymakers and students, this volume focuses on two critical problems the United States faces as we move into the 1990s: the unprecedented size of U.S. trade deficits and the nation's declining international competitiveness. The author uses contemporary data to identify and explain the linkages among trade deficits, budget deficits, international competitiveness, the future of manufacturing in the United States, the U.S. debtor position, foreign direct investment, and other related economic and political problems. Particular attention is given to the critical role of the manufacturing sector in determining the nation's international competitiveness and to the effects on the manufacturing sector of tax and fiscal policies that alter international capital flows. The author's central unifying theme is that U.S. trade deficits and the nation's international competitiveness are related but different problems requiring separate policy consideration and sometimes different policy prescriptions. In fact, the author demonstrates, some policies that could improve U.S. trade balances would actually reduce our international competitiveness.

Divided into four parts, the book begins by defining international competitiveness, separating it from the trade deficit problems, and identifying its major determinants. Part II deals with the decline of U.S. trade performance in the 1980s and traces the growth of the deficit, its causes, the effect of remedial policy actions, and the implications for U.S. manufacturing. The resulting escalation in U.S. international debt is also discussed and analyzed. In the third section, the author examines the difficult adjustments that both the United States and its major trading partners must make to narrow unsustainable U.S. deficits and the complementary surpluses of some trading partners. The final section explores the key policy alternatives for dealing with the trade and competitiveness issues in the 1990s and provides a broad agenda of actions to deal with both problems. A separate chapter describes flaws in the organization of the U.S. government which hinder the conduct of U.S. policy and U.S. international economic leadership. Written in nontechnical language, "Beyond Blue Economic HorizonS" is both an invaluable assessment of U.S. trade and competitive prospects for students of international finance and a call to action for policymakers charged with developing sound economic and trade policies for the 1990s.

Learn what you need to know to conduct successful business in Mexico This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and entrepreneurs in Mexico need, especially in the light of NAFTA. One of the authors is the former CEO and chairman of a multinational, multi-billion dollar company headquartered in Mexico City; the other is a CPA and consultant with small-to-medium-sized firms. Doing Business in Mexico: A Practical Guide provides you with comprehensive, basic knowledge of the pros and cons of establishing a business in Mexico, NAFTA and its implications for businesses, and much more.This single volume gives you what you need to know about: the maquila industry--what it is and how NAFTA affects it information about taxes, labor law, and accounting differences between Mexico and the United States basic considerations in beginning a Mexican operation import/export requirements foreign currency exposure United States tax laws applicable to citizens living abroad. . . and includes five appendixes that supply you with: contact information--addresses, telephone numbers, Web sites--of useful government agencies and journals/periodicals in Mexico and Mexican consulates in the United States Spanish-English and English-Spanish business glossaries examples of Mexican financial statements minimum daily wage rates for various occupationsDoing Business in Mexico: A Practical Guide is a must for anyone with an interest in business operations in that country. If you are such a person, this is the one essential volume you cannot afford to miss Visit the author's Web page at http: //www.gusgordon.com

Countries adopt policies that attract foreign multinationals, stimulate industrial clustering and foster innovation. This book links these topical issues, examining activities of multinational enterprises alongside the efficiency, appropriateness and sufficiency of such policies. With new empirical evidence, it makes practical proposals throughout.

Japanese retailing has long been regarded as traditional or even backwards when in reality it has constantly demonstrated its innovation and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behavior; and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.

The goal of this book is to improve the ability of enterprises to implement the green growth model and value chain reconstruction. China's environmental development strategies, such as carbon peak emission and carbon neutrality, have created new challenges and requirements for enterprises to "go green." In addition, anti-globalization and the complex dynamic uncertainty caused by COVID-19 have changed the operational environment that enterprises face. The application of new technologies, including the new generation of information technologies and the whole process management technology, provides solutions for the implementation of enterprises' green growth model and value chain reconstruction. Based on China's enterprise management cases, this book reveals the connotative features of enterprises' green growth model and their evolutionary regularities, the overall framework and decision optimization of value chain reconstruction under the green growth model, and the approach to implementing the green growth model and value chain reconstruction. The theoretical framework of the green growth model and value chain reconstruction established in this book has enriched and developed the research results in this field. Cases of enterprises implementing the green growth model can provide references for the green transformation of enterprises and help enterprises appreciate the synergy between sustainability and growth. This book can also serve as a research reference for scholars engaged in the field of sustainable operations, as well as decision-makers and managers of relevant government departments.

In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets.

With the accelerating integration of China into the global economy, there is a thirst to understand how Chinese managers like to lead and how Chinese employees like to be managed. There is no doubt that China can be a difficult and risky market for foreign businesses. The authors show managers how to succeed when doing business in China.

First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

Today the world is dominated by global brands. In tracking their development, this set offers a fascinating slant on the history of the world. Most of the companies included started as small, local businesses developing their domestic markets first before launching into new territories, while a few began life thinking about the links between nations. These company histories, compiled exclusively from selections of key documents in their archives, are unique in charting the history of the twentieth century from the perspective of business, retail, mining, fuel, banking, the media and communications. Profiles include the BBC, Levi Strauss & Co., Broken Hill Proprietary Company (mining), Barclays, BP Amoco, Rio Tinto, Cable and Wireless, Marks and Spencer and Royal Dutch Shell. Using established sources, including company accounts, each set will have an introduction which places the company in the context of the late twentieth century, and examines key themes of contemporary management theory. The case-studies emphasise: * how/why the company has survived * how the company has adapted to changing external circumstances * how the company has changed its organisational structure, global positioning and management

Real Venture Capital argues the case for building international businesses through the combined provision of genuine help, expertise and finance, rather than just finance. The task of venture capital is difficult and the book provides guidance on how to make a success of it. It is helpful to entrepreneurs and managers choosing a venture capital partner. It is written in a friendly and entertaining manner with amusing anecdotes. A principal theme of the book is a plea for 'real venture capital', with the venture capitalist adding substantial value to companies and their founders through a wide knowledge of business, in contrast to the purely financial skills required in other sectors of the private equity field, such as leveraged buy-outs.

To effectively deliver sustainable management in practice for Africa, we need responsible leadership. We need to deepen our understanding of sustainability in the unique socio-political and economic context of the continent. The roles of various actors across public, private and non-profit sectors as enablers of sustainable development need to be explored to understand the social, economic and environmental (SEE) trends in Africa and its emerging and developing economies, as well as to chart the way forward for the continent. This third volume focuses on education as a tool to build a sustainable Africa. It explores the use of pedagogical approaches, learning resources, and policy implementation to develop African leaders and managers with a sustainability mindset that feeds into leadership decision-making, systemic change management, and efficient and sustainable transfers of knowledge and practice. The case stories from various academic institutions present practicable and innovative ideas for educating those who will lead sustainable development for Africa's future. The African scope of the book is hinged on collaboration from authors across Africa and the inclusion of case stories from emerging economies in the five African subregions (East, West, North, Central and Southern Africa) within the chapters. The core message is that, to achieve effective and sustainable management and development for Africa, the practice of responsible leadership is critical.

First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

Part of a series which presents research on global strategic management, this volume focuses on the corporate response to global change. Topics discussed include strategic management and institutional dynamics, and methodological perspectives on the dynamics of national competitive advantage.

First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.