Today's multinational enterprises are headed for trouble unless their top-level executives manage to pay the appropriate amount of 'attention' to what is happening in the farther corners of the business world. With trillions of internal company documents circulating in corporate offices everyday, it's easy to lose sight of priorities by concentrating on the wrong signals. Drawing from compelling research, Bouquet describes the attention practices of 136 global firms, thereby shedding new light on the relationship between global mindsets and overall company performance.

This book examines the most recent transformations in the automobile industry. In particular it analyzes the impact of the new forms of industrial restructuring on production organization and the organization of labor and employee relations within Fiat in Italy, Volkswagen in Brazil and Renault and MCC/Smart in France. These case studies illustrate the most recent radical changes in the industry (outsourcing and modular organisation) and show how they have affected lean production.

The internationalization of research and technology is one key component of the globalization of trade and business, with potentially major impacts on patterns of economic development and public policies worldwide. Particularly in the already highly globalized pharmaceutical industry, innovation processes have changed considerably in the last 15 - 20 years. One-dimensional, linear single-actor type processes are being replaced by multi-dimensional, complex, multi-actor schemes. As a consequence, new players are becoming more important, with biotechnology firms playing a key role. This study analyzes these new ways in drug development in pharmaceuticals within the concept of "national systems of innovations" as well as from the perspectives of different actors, and collects a lot of empirical evidence for the assumed type of changes, its repercussion on significant input measures and on the differing performance of national pharmaceutical industries.

This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the antecedents and roots of the current "fashionable" interest in relationship marketing.
The first part of this book presents ideas on our current understanding of networks, relationships, and interaction. The second part contains contributions which will be of interest to all those undertaking research in the area of business-to-business marketing. Part three, containing contributions with a strategic orientation, aims to give readers an indication of how broad the scope of the subject matter really is.
The contributions represent some of the most current and interesting thinking and empirical research in the field, and have been chosen to reflect the way in which the theme of relationship marketing has matured and developed. They cover the three areas of interactions, networks, and relationships, but this book goes further by the way in which these topics are covered. The chapters include theoretical developments in the area, practical case studies, and also new methodologies that can be applied to the study of relationship marketing.

Changing attitudes, living patterns and technologies are transforming our relationship with work in such fundamental ways that tomorrow's workplace will be barely recognizable to that of our parents. To help us make sense of these changes Richard Donkin has examined the forces and themes that are influencing what amounts to a silent revolution in social behavior. Donkin argues that this change is creating a watershed in working lives as significant as that of the factory system that heralded the Industrial Revolution. Unless we understand these forces, he warns, policies may be poorly fitted to meet the challenges ahead posed by environmental change and shrinking oil reserves.
In this timely book, Donkin presents a cohesive argument for policy reform, not only in employment, but also in outdated economic assumptions that are no longer meeting the needs of a resource-hungry world.

The need for the collaboration and exploitation of synergies is crucial in a world where traditional business practices are reconsidered, economic activity is performed in a global context, and new areas of economic development are recognized as the key enablers of wealth and income production. Electronic Globalized Business and Sustainable Development Through IT Management: Strategies and Perspectives provides fresh ideas on how IT and modern management can contribute to societal and economic objectives, and the significant role of IT for global challenges and international collaboration. This book aims to bring together academics, researchers, entrepreneurs, policy makers and government officers to contribute to the debate on sustainable development and strategic management through Information Technology.

How can Multinational Corporations effectively manage and control their subsidiaries in transition countries? This empirical study on 40 MNCs operating in Central and Eastern Europe provides insights onto how the transition context and the culture of the region impact the choice and effectiveness of Headquarters control in subsidiaries.

This text provides the theoretical framework on how to manage crises in organizations. The authors connect crisis management theories with practical examples from Chinese companies and it contributes to better crisis management not only in Chinese organizations, but also in organizations from other countries.

China is now among the top hosts for foreign direct investment (FDI) inflows in the world. This fact, combined with recent developments in internationalisation and economic growth in China, ensures a perfect opportunity to identify the determinants and impact of FDI in the largest transition economy in the world. Based on the latest official data, this book adopts a panel data approach to the analysis of the national and regional determinants of inward FDI in China and its impact on regional economic growth, labour productivity and international trade. The Chinese evidence shows that FDI, international trade and economic-growth are interrelated. This book will be welcomed by scholars of emerging economies, international business - especially those interested in FDI - and international trade as well as those specialising in the Chinese economy.

Hong Kong's laissez-faire tradition has crippled attempts to transform it into a more knowledge-intensive economy and this is a lesson with wide applicability. Many emerging economies face innovation bottlenecks, but even some more advanced economies face similar constraints and may benefit from the lessons of its negative example.

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.

Grow Global: Using International Protocol to Expand Your Business Worldwide is a guide to more effectively doing business globally whether you work for a corporation or are a self-employed entrepreneur or consultant, and whether you do your global outreach by traveling to distant places, over the phone, or just over the Internet. Based on extensive original research, sociologist, business and relationship consultant, coach, and speaker Dr. Jan Yager, who is also author of the award-winning book, BUSINESS PROTOCOL, among other titles, covers the 15 international protocol concerns that readers need to be aware of as well as tips on foreign business travel, making your website more global, faux pas to avoid, negotiating styles, contracts and getting paid, gift-giving, legal considerations, and ethics. There is a chapter that provides a country by country etiquette guide and another chapter on how to build a global relationship so that the business will follow.
About the author: Dr. Jan Yager's, a foreign rights consultant, has been on international business tripssince her early twenties. Interviewed often by the media, including THE OPRAH WINFREY SHOW, GOOD MORNING, AMERICA, BBC TELEVISION, TODAY SHOW, CNN, and in major publications including WALL STREET JOURNAL, NEW YORK TIMES, and the TIMES OF LONDON. She is a member of AICI, the Association of Image Consultants International. For more on this author, visit her main website: http: //www.drjanyager.com

Analyzing and evaluating perspectives and trends in the internationalization of emerging economies, this text looks at issues including the role of institutions and governments, the strive for compensation of initial disadvantages and the struggle to counterbalance late entry into the international arena.

This book brings together papers written by representatives from UN agencies and academics who take a fresh look at the expanding role of transnational corporations and foreign direct investment in the world economy. These papers deal with such issues as the nature and extent of globalisation, the shifting relations between transnational corporations and national economies, and the opportunities and obstacles facing policy makers in the rapidly changing global economy.

Corporate governance is an area of key importance for students of comparative management and international business. This is particularly relevant in analyses of the post-socialist economies of the East, where both governments and enterprises have undergone major structural transformation. This title was first published in 1994, following the Centre for Organisational Studies' (COS) third Round Table, which discussed East-West business collaboration in relation to the management of organizations. As a result, the edited collection is designed to provide guidance for managers, in the East and West, to the kind of governance issues they might face when working together in the post-Soviet business world. Utilizing a series of case studies, the chapters represent a genuine dialogue between managers, consultants and academics who have worked on both sides of the former ideological divide.

This book is an essential read for anyone interested in Public Relations in Asia. Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, Public Relations in Asia offers readers a vital insight into how PR works.
Combining the latest in Public Relations theory with clear and practical guidance on how to plan and structure a PR campaign, as well as invaluable top tips on the skills needed to create successful PR campaigns, Public Relations in Asia is also full of fascinating and relevant case histories from around Asia and the rest of the world.

Analyzing the development of small and medium enterprises (SMEs) in Asian developing countries, the book is based on a survey of key literature and data on SMEs with the focus on; recent development, export performance, main constraints, competitiveness, innovation and technology transfer, and female entrepreneurs.

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master's students.

This book explores how multinational corporations solve business marketing problems encountered in large emerging country markets such as China, India, Russia and Poland. These countries are involved in the final stage of the globalization of markets, defined as the third wave of internationalization of firms. Hans Jansson finds that traditional ideas and frameworks used for analyzing, forming and implementing industrial marketing in mature markets are in need of adjustment before they are applied to emerging country markets. Accordingly, he develops the international business marketing model to address the specific challenges afforded by these markets, and explores strategic business marketing issues such as: the adaptation of European firms' international marketing of products and projects to local networks and institutions in emerging country markets, especially to Chinese and Russian business networks relationship marketing during the internationalization process and of firms with diverse international experience the inter-linking of local and regional hubs' external market networks with internal organization networks. International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and management consultants will also find much to interest them within this unique book.

The economies of East and Southeast Asia continue to exhibit the world's fastest growth rates. This rapid expansion is served by the various business networks that dominate the economic landscape. Few scholars have examined these networks and fewer yet have compared and contrasted the striking regional differences found among them. The studies in this volume are among the first to offer a comparative viewpoint. The contributing authors are specialists from Asia and the United States, who examine business networks in Japan, South Korea and the Chinese dominated economies of Taiwan, Hong Kong and Singapore. An interdisciplinary approach is adopted, the economic issues are considered in their sociological, organizational and political contexts.

This book is the ninth volume in "Contemporary Logistics in China", authored by the researchers in Logistics Research Center at Nankai University. In the spirit of the eight preceding annual volumes, this book carries on the ideal of providing a systematic exposition on the logistics development in China for the English-speaking community at large. Specially, this volume captures China's logistics development at a crucial turning point. This present report consists of nine chapters, organized into three sections. The introductory section, consisting of two chapters, depicts the current development status of the China's logistics market and the logistics facilities and technology. The second section addresses the characteristics of logistics industries in China including the transportation logistics, the manufacturing logistics, the commerce logistics, and the agricultural products logistics. The final section, consisting of three chapters, discusses some hot logistics topics in China. Chapter 7 describes the emerging service models and innovation of China's highway freight platforms. The next chapter deals with the development and innovation of the Belt and Road cross-border logistics service system. The last chapter presents China's Logistics development and prospect under the context of sharing economy. As with the previous eight volumes, the ultimate aim of this book is to present a timely portrayal of the rapid pace of growth of China's logistics market and the status of its logistics industry's evolution. In so doing, the book offers an in-depth analysis of critical issues involved in the ongoing dynamic and multi-faceted development, and provides a valuable reference resource for interested readers in the academic and professional fields.

A detailed examination of China's increasingly important chemical and pharmaceutical industry. Numerous case studies describe how western companies, such as BASF, Bayer, Bicoll, Ciba, Degussa, DSM and Novartis are managing their market entry in China.

International business (IB) research on Asian firms is on the rise, focusing on Japan, China and other countries and potentially enriching theory development and practice. The rise of Asian firms has challenged conventional theories and provided opportunities for IB researchers to address several paradoxical issues such as ownership advantage, risk-return, and the flying geese hypothesis. Moreover, researchers would benefit from paying attention to multi-level analysis, the role of history 'vis-a-vis' culture, and the variance across countries at different levels of economic development. Multinationals and Global Consumers is a collection of articles written by leading scholars on IB research in Asia and addresses some of these problems in several key areas of IB research including Multinationals and Organizational Management, International Business and FDI, Marketing and Consumer Behavior, and furnish meaningful implications for practice and future research.

This volume integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisation, corporate strategy and market structure to explain the historical process of corporate growth in the international economy. Each chapter is written by a scholar who has specialized in a particular aspect of the growth of international business.