Hardbound. The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, relationship marketing has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.

Yu gives Western readers a full view of China's science and technology policy, plus a historical perspective on the development of her science, technology, and industrial enterprises. A realistic, objective review that will help overcome tendencies to under- or overestimate China's technological and industrial strength and potential for the future, his book focuses on the transition of her scientific, technological, and industrial systems from a planned to a market economy. It identifies the latest science-technology policy readjustment in China and gives Westerners a way to assess the successes and failures of technological-industrial development attributable to policy causes.

Yu describes the evolution of China's scientific and technological systems before and after her economic reforms. He covers changes in science-technology policy in their socioeconomic context, and highlights all major steps in her economic development that have spurred China's scientific-technological progress. Mr. Yu views these as a driving force for economic development, while the success of science-technology policy is determined by its effectiveness in implementing various economic activities. His book also provides in-depth coverage of changes in major industrial sectors, including agriculture, infrastructure, mainstay, high-tech, and township industries and non-governmental science-technology enterprises. The result is a unique opportunity to gain an authoritative, reliable understanding of China's scientific and technological activities, her industrial development, and the interaction between them.

This two volume book presents an in-depth analysis of many of the most important issues facing today's shipping and port sectors. Volume 2 of Dynamic Shipping and Port Development in the Globalized Economy focuses on the emerging trends in ports.

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field.

This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective.

This book was originally published as a special issue of "Journal of Global Scholars Marketing Science."

How do small and medium sized enterprises (SMEs) adopt environmental innovations? Do they have the necessary internal competence? Is any support offered by external parties (i.e. network involvement)? What are the policy implications? This book is based on extensive fieldwork, conducted in four traditional industrial sectors: offset printing, electroplating, textile finishing, and industrial painting. The work was carried out in Denmark, Italy, the Netherlands, Portugal and the UK. Twenty company-based case studies were analyzed and a telephone survey was conducted among 527 companies. As a result, the Innovation Triangle came to be formulated, which is presented here, defining and combining the determinants of SME innovativeness. The Innovation Triangle distinguishes three major determinants of innovativeness: business competence, environmental orientation, and network involvement. The Innovation Triangle allows one to diagnose current environmental and innovation policies, indicating which policy measures might be effective in increasing the adoption of environmentally friendly technologies, allowing environmental objectives to be achieved.

This book is a collection of the best papers presented at the Seventh International Conference on the Management of Technology held in Orlando, Florida, February 16th to 20th 1998. All papers were evaluated by at least two referees and both referees needed to agree on the high quality of a paper for it to be included in these proceedings. The papers cover a vast array of topics and the authors come from the four corners of the globe. This is a strong indication that technology management is a very real preoccupation in many countries.
The book is divided into four major sections. The first section brings together the conceptual papers, papers that deal with the management of technology as a whole, its definition, its evolution, its applications, and some of its specificities. The second section embraces other preoccupations with a very fundamental, recurring issue in the field: management of research and development, which continues to be a major concern for companies, governments and industries. The third and largest section includes papers on innovation and technology transfer. In a world where regional disparities are great, technology transfer constitutes an important lever that can be used to narrow the gap between the rich and poor countries. The topic of commercialization, or how to profit from innovation, is dealt with in the last section of the book.

The world of business has undergone unparalleled change in recent years as a result of dramatic social, economic and political events. Senior managers are faced with a business landscape that bears little resemblance to the world in which they began their careers and are challenged with more risks than ever before.
A new model for management in a new time, this book introduces the Risk-Based Performance Management methodology. This pioneering and practical framework enables senior management to understand, manage and control the risks facing their organizations while exploiting emerging opportunities to gain and maintain competitive advantage. By establishing the wider context of change within business, from the Credit Crunch, the upheaval of the Arab Spring, the uncertainty created by the Euro-zone Crisis and the increasing global influence of social media, the authors explain how and why a revolution is taking place in how organizations are structured, regulated and go to market. This results-focused guide to embedding risk management into strategic and operational decision-making gives executive teams the tools to align their risk-taking to strategy, enabling them to drive sustainable success while operating within appetite.

With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation of global brands from developed and emerging economies brings diverse cultures to a consumer population that is also growing culturally diverse. Torelli illustrates how marketers can take advantage of these seismic changes and leverage cultural equity for building iconic brands in the era of globalization. Drawing from novel theoretical insights into social psychology, cultural psychology, and marketing, Globalization, Culture, and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Unlike past publications that conducted broad reviews of international or global marketing best-practices, Torelli's book zooms in on the issues involved in growing and protecting brand equity in multi-cultural markets.

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

An update of and answer to Industry, Policy and the Scottish Economy (published in 1984), this book critically examines the shape of the Scottish economy, and considers contemporary and future policy issues within the context of the global economy. Supported by the Royal Bank of Scotland, Scottish Enterprise, and Strathclyde International Business Unit, the book focuses on the future competitiveness of Scotland's economy, and its industries and enterprises. The contributors are leading figures in business, the public sector, and academia.

Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. Other chapters consider alliance attributes, alliance competences, and alliance challenges, and cover topics such as innovation, co-branding, co-opetition, business ecosystems, alliance professionals, alliance capabilities, societal alliances and a tension-based alliance mindset. This fully revised 3rd edition leverages the book's strengths in marrying theory with practical insight. All the chapters have been updated to reflect the current academic literature, whilst new international case studies are incorporated throughout. Two new chapters feature in this edition, considering the importance of the mindset required to successfully navigate alliance arrangements, and emerging alliance practices, exploring how new technologies, sustainability and the external environment have disrupted alliance management. In-chapter text boxes discussing emerging themes provide opportunity for discussion and analysis. The textbook remains highly valuable core and recommended reading for postgraduate students of Strategic Management and Corporate Strategy, MBA and Executive MBA, as well as reflective practitioners in the field. Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives.

Can Japan Compete? is a major new development of Michael Porter's theory of competitive positioning, in which he examines the 'two Japans' - one highly competitive and one highly uncompetitive. Porter draws upon previously unseen research to set the record straight on what did and did not happen during the 'Japanese Miracle'. This book represents a major contribution to the understanding of Japan and a major new strategic analysis from the world's leading thinker on strategy.

The focus of this volume is the phenomenon of globalization, and specifically its relevance to and impact on small business and entrepreneurship. The works presented here stem from a pioneering, three day conference held at McGill University in Montreal, Canada, under the joint auspices of McGill's Centre for International Business Studies, and the Dobson Centre for Entrepreneurial Studies. Leading international scholars came together to begin integrating research in what had previously been from widely divergent fields.

The book presents four sections covering: theoretical overviews of the emerging field of international entrepreneurship; the use of alliances and networks to facilitate the entry of small businesses into the global arena; the results of three empirically based research studies designed to better understand the market forces and managerial characteristics which appear to underlie the success of SME's in the global arena; and visionary contributions on forces which will shape the successful international firm of the future. The diversity reflected in this volume and the common thread which unites the work calls for new strategic approaches by small firms, large firms, and governments alike. This work will help readers to better understand and anticipate the dramatic changes coming, and to design appropriate corporate strategic responses.

Experiences of Emerging Economy Firms investigates the different elements of the experiences of emerging economy firms and sheds essential light on a large variety of aspects associated with their functioning in both home and host contexts.

This guide covers 195 of the most important information sources that are particularly relevant or useful to those involved in international marketing. It is designed to aid international companies and managers, public or professional organizations, and others in locating and compiling information on foreign markets and marketing regulations, practices, and procedures. It identifies and describes the contents of the major published sources, and includes references to United States government publications, databases, indexes to periodicals and newspapers, and basic reference sources such as directories, almanacs, encyclopedias, handbooks, and records. Economic and political conditions throughout the world, overseas markets, international business techniques, legal rules pertaining to international business operations, companies engaged in foreign trade, facilitating organizations, and financial and credit services are just a few of the topics covered. The book is organized by types of information, a unique arrangement that makes it easy to use when preparing an international marketing plan or locating specific types of marketing data.

Manufacturing forms the base of the Japanese economy and will continue to do so. It is supported by a host of specialists both in end-user products and intermediary components. Many of these specialists are not behemoths; they can be described as leading medium-sized enterprises, or LMEs. This book traces the rise of these LMEs. It shows how they forged their own course - often at variance with the ideas of the central authorities - honing their art of monozukuri, or making things. At each point in the historical narrative actual entrepreneurs and the LMEs they created are cited. Having contributed handsomely to Japan's industrial evolution from industrialization to the information age, these LMEs are now globalizing, and in so doing assuming a role as East Asian regional specialists.

Little discussion about "globalization" has concerned one of the truly global forces--the management of multi-national and large domestic corporations--and the significance of modern management practices for workers in the developing world. This book examines the nature of work in the modern corporate sector in Turkey with special reference to three industries, white goods, cars and textiles. Based on extensive interviews, it questions some common assumptions in the modern western social science literature, especially in North America and Britain.

This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.

This second edition explores and accounts for the many changes in the emerging markets of China and the Latin American countries since 2011. Taking account of major developments such as the rapid expansion of the Chinese state and the on-going effects of the global recession, the authors present current case studies and data on both Chinese and Latin American companies, including updates on those included in the first edition and the presentation of new innovative start-ups. Including an international relations perspective alongside business strategy and global markets, The China-Latin America Axis second edition presents the drastic changes in the globalized economy in the past five years.

Today's multinational enterprises are headed for trouble unless their top-level executives manage to pay the appropriate amount of 'attention' to what is happening in the farther corners of the business world. With trillions of internal company documents circulating in corporate offices everyday, it's easy to lose sight of priorities by concentrating on the wrong signals. Drawing from compelling research, Bouquet describes the attention practices of 136 global firms, thereby shedding new light on the relationship between global mindsets and overall company performance.

This book examines the most recent transformations in the automobile industry. In particular it analyzes the impact of the new forms of industrial restructuring on production organization and the organization of labor and employee relations within Fiat in Italy, Volkswagen in Brazil and Renault and MCC/Smart in France. These case studies illustrate the most recent radical changes in the industry (outsourcing and modular organisation) and show how they have affected lean production.

The internationalization of research and technology is one key component of the globalization of trade and business, with potentially major impacts on patterns of economic development and public policies worldwide. Particularly in the already highly globalized pharmaceutical industry, innovation processes have changed considerably in the last 15 - 20 years. One-dimensional, linear single-actor type processes are being replaced by multi-dimensional, complex, multi-actor schemes. As a consequence, new players are becoming more important, with biotechnology firms playing a key role. This study analyzes these new ways in drug development in pharmaceuticals within the concept of "national systems of innovations" as well as from the perspectives of different actors, and collects a lot of empirical evidence for the assumed type of changes, its repercussion on significant input measures and on the differing performance of national pharmaceutical industries.

This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the antecedents and roots of the current "fashionable" interest in relationship marketing.
The first part of this book presents ideas on our current understanding of networks, relationships, and interaction. The second part contains contributions which will be of interest to all those undertaking research in the area of business-to-business marketing. Part three, containing contributions with a strategic orientation, aims to give readers an indication of how broad the scope of the subject matter really is.
The contributions represent some of the most current and interesting thinking and empirical research in the field, and have been chosen to reflect the way in which the theme of relationship marketing has matured and developed. They cover the three areas of interactions, networks, and relationships, but this book goes further by the way in which these topics are covered. The chapters include theoretical developments in the area, practical case studies, and also new methodologies that can be applied to the study of relationship marketing.

Changing attitudes, living patterns and technologies are transforming our relationship with work in such fundamental ways that tomorrow's workplace will be barely recognizable to that of our parents. To help us make sense of these changes Richard Donkin has examined the forces and themes that are influencing what amounts to a silent revolution in social behavior. Donkin argues that this change is creating a watershed in working lives as significant as that of the factory system that heralded the Industrial Revolution. Unless we understand these forces, he warns, policies may be poorly fitted to meet the challenges ahead posed by environmental change and shrinking oil reserves.
In this timely book, Donkin presents a cohesive argument for policy reform, not only in employment, but also in outdated economic assumptions that are no longer meeting the needs of a resource-hungry world.

The need for the collaboration and exploitation of synergies is crucial in a world where traditional business practices are reconsidered, economic activity is performed in a global context, and new areas of economic development are recognized as the key enablers of wealth and income production. Electronic Globalized Business and Sustainable Development Through IT Management: Strategies and Perspectives provides fresh ideas on how IT and modern management can contribute to societal and economic objectives, and the significant role of IT for global challenges and international collaboration. This book aims to bring together academics, researchers, entrepreneurs, policy makers and government officers to contribute to the debate on sustainable development and strategic management through Information Technology.