Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling volume, the authors examine the European as well as the US approaches to cultural understanding. As a result, this book identifies issues that need further study and resolution so you can integrate this new knowledge into your marketing strategy. From this insightful book you will discover new marketing strategy models, including the sequence of steps and description of tools. Most importantly, this book discusses the integration of information required by the use of the tools to provide you with an excellent method for creating unique insights about the marketplace and the potential for competitive marketing strategies. Through Newer Insights Into Marketing you will discover enlightening new ideas to help you improve your marketing strategies by: examining the process of adaptation to build successful relationships in organizational networks among firms with headquarters in different countries discovering what the authors found when they investigated the effects of cigarette advertising and anti-smoking advertising in Australia and Malaysia analyzing case studies of buyer-seller relationships from the telecommunications industry to illustrate buyer-seller adaptations processes at work providing you with the basis for speculation on the forces governing inter-firm adaptation realizing the importance of investigating not only cultural differences by country but cultural differences by other groupings of consumers as well, such as age and socio economic status With Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the importance of including cultural differences in your research design to better understand the relationship between globalization and ethnic perspectives. This excellent collection of articles provides you with a framework for acknowledging cultural differences, studying and understanding cultural differences, and integrating that knowledge so you can improve your international and cross-cultural business techniques.

This volume is available individually, or as part of the 7 volume set "Emergence of International Business 1200-1800" (ISBN 0-415-19072-X; $910.00/Y [Can. $1365.00/Y]).

This volume is available individually, or as part of the 7 volume set "Emergence of International Business 1200-1800" (0-415-19072-X; $910.00/Y [Can. $1365.00/Y]).

This volume is available individually, or as part of the 7 volume set "Emergence of International Business 1200-1800" (0-415-19072-X; $910.00/Y [Can. $1365.00/Y]).

In the global business environment, new organizational forms come and go but in today's multinational corporations the headquarters-subsidiary link remains the primary channel by which the firm is managed. It facilitates strategy, control and coordination, and smoothes the progress of inter-unit product, personnel, factor and knowledge flows of every kind. Using data from CEOs of a large sample of Australian subsidiaries of foreign firms, this book brings new insights into the nature of this vital corporate relationship.

In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the components fit together to create a truly global business. This quick-reference guide organizes an avalanche of information into 308 easily understood concepts that address many important issues, including how to: * determine your readiness for global expansion * gain upper management commitment to your international plan * import under customs laws * recognize scams and fraudulent transactions * introduce products into new markets * select employees for overseas assignments * manage international legal affairs * improve distributor performance * maintain a franchise relationship Other subjects include tips on how to do business in various countries and how to deal with regulations and guidelines specific to each nation. 'Global Business' is a must-read for understanding the advantages and pitfalls of expanding a business to a worldwide level.

Can we abolish global poverty? Should we do away with foreign aid? Is the United Nations redundant? Why should I bother? Can I help?Mike Edwards offers timely answers to issues that have been propelled to center stage. "Future Positive" is a comprehensive and authoritative rethink of an international system facing a period of unprecedented change. In a world of globalizing markets, eroding state sovereignty, expanding citizen action and uncertainty about fundamental truths, what is the best way to tackle problems of global poverty and violence?Michael Edwards charts a "third way" between heavy-handed intervention and complete laissez-faire. Covering an enormous amount of ground in clear, lively and non-technical terms, "Future Positive" explains how the international system operates, the pressures it faces, and the changes it must undergo, and offers concrete new ideas to re-frame international relations and foreign aid.

Multinational enterprises have played a crucial role in post-war international economic integration. They have promoted intra-firm trade, technology transfer and internal movements of capital and human resources. This book provides wide-ranging evidence on their role in globalizing the service sector - especially financial services - in establishing international networks of research and development and in developing trade and investment linkages in Asia. Particular attention is given to the participation of multinationals in management contracts and joint ventures and the significance of this for host country industrial policy. This book is designed to be of interest to students of business, management and finance, and economics.

This book examines the role of technology transfer and licensing in the corporate strategy of international companies. It explains the role of licensing programs, alternative ways of organizing a licensing department, how companies may choose between direct equity investment and pure licensing (or combinations), how to plan for an upcoming negotiation with a licensee or joint venture partner, how to deal with governments, and the function of patents and trademarks. Based on an analysis of data from two samples of 44 companies and 241 companies respectively, numerous interviews, and case studies, Contractor makes several strategy recommendations. Also presented are aggregate data for licensing income for the U.S., broken down by country and industry. In conclusion, the author examines the objectives and limits of government regulation of international technology transfers, and makes some recommendations for national politics.

Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. This book provides insight into the way in which businesses function with a comprehensive overview of the major aspects involved.

Much has been written about the rise of the Asian economies in recent decades, and their coming economic dominance in the next century. The New Asian Emperors shows how and why overseas Chinese companies are achieving dominance in the Asia Pacific. In the wake of the Asian Currency crisis, this book takes a fresh look at the role of the overseas Chinese as they continue to create some of Asia's most wealthy and successful companies.
In particular, the authors tackle the principal difference between Western and Eastern business practices. The overseas Chinese, due to their origins and history developed a unique form of management - now they maintain it as their competitive advantage.
Although Asian governments are currently floundering, the overseas Chinese networks continue to prosper. The authors explain the following to Eastern and Western managers:
the sources and characteristics of overseas Chinese management,
how to combat the overseas Chinese,
the strengths and exploitable weaknesses of the overseas Chinese,
whether overseas Chinese management practices will spread in the same way as Japanese management did,
whether Western management technologies will find themselves outclassed.
A feature of the book are the exclusive, in-depth interviews with the New Asian
Emperors since most of them avoid the press and little is known of them.
- Develops a systematic theory of the Overseas Chinese networks and how they strategize
- Draws on interviews with CEOs of major Overseas Chinese companies, many of whom have never granted interviews before to academics

This text brings together spokespersons from several different disciplines who can present their arguments for or against rational suicide as a viable concept and, consequently, a realistic option. The pros and cons of the discussion format bring the readers to search for their beliefs, and the final decision of acceptance or rejection of the concept is left to each individual reader.

For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. Please note that the product you are purchasing does not include MyManagementLab. MyManagementLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyManagementLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLab (ISBN:9781292070148) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.mymanagementlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

New co-author (Giles Chance) has extensive practical experience of doing business in China Updated to take account of China's status as a global economic power and changes in consumer behaviour New chapter on e-commerce in China Updated to include information on new government policy on trade partnerships, commercial law and anti-corruption drives New and updated case studies highlight both similaririties and differences between Chinese and western business culture Simple and direct writing styles appeals to both students and managers going to China for the first time

It is said that a little knowledge is a dangerous thing. It is a time honored cautionary statement that has suddenly acquired a new urgency. A little knowledge is dangerous, because as a force for dramatic change, knowledge today is revolutionary. More is known and being learned everyday than was ever known or learned before. As a direct result, the pace of change-and that means change in the sense of everything from business to economics, science, medicine, and politics-is beginning to accelerate much more rapidly than ever before in mankind's history.
The purpose of this book then is twofold. First it is to provide a broader case for action for knowledge management-to explain what it is, why it has come about and why it is important. In this regard, we take a step back and try to understand the root causes behind the knowledge management techniques are very different, and in many ways more important, than the sort of process or productivity improvement techniques we have dealt with before.
"Brains, not brawn. The success of countries, companies and people in the next century will depend on what they know and how clever they are at using this knowledge. Dale Neef has given us the best outline yet of the forces behind this extraordinary change in the world economy, the threats and opportunities we all face, and the prizes that await the winners."
-Hamish McRae, author, The World in 2020, Associate editor, "The Independent," London
"Dale Neef has produced a singular achievement: a book which lucidly
explains the powerful driving role being played by knowledge in the emerging global economy. He provides a penetrating, all-too-rare trans-national perspective whichhighlights in a highly readable manner the historical, social and technological context within which this revolution is taking place. In doing so, he has stripped away the hype and jargon with which many knowledge management "experts" have clouded this structural change in the global economy.
Mr. Neef offers a fascinating array of facts to support his explanations and goes on to discuss the implications of these developments for managers, for companies and for national governments. This book is a must-read for anyone actively engaged in global business today."
-Jon Lowe, Former U.S. Deputy Assistant Secretary of Labor
"A Little Knowledge Is a Dangerous Thing provides a very comprehensive view of the impact that the knowledge revolution on our 21st Century society. The economic dislocations that Dale Neef describes are already taking place, creating the prospect that large segments of our population may not have the skills for sustainable employment in the future. The implications of these events on the social and political fabric of our country give one great pause for reflection and concern."
-William R. Brody, President, The Johns Hopkins University
"Once again, Dale Neef combines just the right amounts of theory, academia and practical business experience to write a truly insightful book. In his consulting work, Mr. Neef's broad business, cultural and educational background has allowed him to analyze problems from a rich variety of perspectives. In this book, he artfully applies this skill to Knowledge Management."
-James R. Breakey, Senior Vice President, Chief Information Officer, Green Tree Financial Corporation
"This book is full of facts... that we needto understand if we are to draw critical conclusions about how the knowledge economy is impacting our businesses and our lives. Neef provides us with a broad perspective, concentrating not just on the US, but including insightful comparisons with Canada and Europe as well as many developing countries. The numbers provide an eye opening look at what has changed and what is changing in the knowledge economy...It is a book that challenges our thinking and ...provides a much needed conceptual framework to guide the actions organizations will need to take in the knowledge economy."
-Nancy M. Dixon, Associate Professor of Administrative Sciences, The George Washington University
"Leveraging employee knowledge has become a strategic necessity for all "high road" companies, and organizations must optimize knowledge management techniques in the new global economy. Ford understands the need to capitalize on the knowledge of our employees in order to improve our business and enhance shareholder value in what is now a knowledge-based, global economy."
-Dar Wolford, Ford Manager, Best Practice Replication
- Marries international knowledge management and economics
- Provides a broader business case for action based on clearly defined collective set of policies and practices
- The only book we know that explains the cause and effect relationship between the global knowledge-based economy and knowledge management

What is international business? Is the international business research agenda running out of steam? These and other key questions are answered in this influential book which points to a definitive statement on International Business. Bringing together a variety of different perspectives, this book is a collection of the latest thinking from eminent scholars on the question of international business.

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

Discussing how and by what paths Japan and Korea have built competitive and innovative capital goods sectors, this text examines the role of user firms in shaping the innovation dynamics of capital goods. These firms are represented in this study by car makers in both countries - companies which have involved themselves in the technical and entrepreneurial entry into machine tools along with active investments. The suggested consequence of this is an increased competitive advantage and competence of their specialized suppliers.

Foreign-owned firms (FoFs) can have significant implications in terms of employment, income and technology for the national economies involved. This book compares the efficiency of domestic and FoFs, and also looks at the performance of FoFs in several different countries. Contributors take a broad variety of research approaches with a focus on the use of firm-specific data from France, Germany, Austria, and Sweden. They conclude that foreign ownership matters but the real difference is not between FoFs and national firms but between multinational and domestic firms.

This volume is a product of the Interstratos project which brought together research teams from across Europe to study the strategic behaviour of small and medium-sized industrial firms, the determinants of their behaviour, and the impact on performance. The book uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market. It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.

The International Trade Manual is the definitive book about export, import and freightforwarding for business people and students of further and higher education. It is vital reading for anyone involved in international commerce and is the leading textbook for students taking International Trade and Services (ITAS) S/NVQ Levels 3 (supervisors) and 4 (managers) in international trade. This comprehensive guide details exactly what you need to know if you want your business to profit from foreign trade. Endorsed by the British Chambers of Commerce and The Institute of Export, its contents include everything from customs documentation to credit risk.Professionals working in international commerce will also find the reference sections invaluable. These contain checklists, forms, relevant legislation, regulations and a directory of further information sources. Trainers, lecturers, students, managers and supervisors will all benefit from using this highly effective training resource.

This book challenges conventional wisdom by revealing an extensive and heterogeneous community of foreign businesses in Australia before 1914. Multinational enterprise arrived predominantly from Britain, but other sender nations included the USA, France, Germany, New Zealand, and Japan. Their firms spread out across Australia from mining and pastoral communities, to portside industries and CBD precincts, and they operated broadly across mining, trading, shipping, insurance, finance, and manufacturing. They were a remarkably diverse population of firms by size, organisational form, and longevity. This is a rare study of the impact of multinationals on a host nation, particularly before World War One, and that focuses on a successful resource-based economy. Deploying a database of more than 600 firms, supported by contemporary archives and publications, the work reveals how multinational influence was contested by domestic enterprise, other foreign firms, and the strategic investments of governments in network industries. Nonetheless, foreign agency - particularly investment, knowledge and entrepreneurship - mattered in the economic development of Australia in the nineteenth as well as the twentieth centuries. This book will be of interest to students and researchers in Australian and international economic and business history, the history of economic growth and scholars of international business.

If you find traditional lectures and course material ineffective for teaching students how to develop a sensitivity to cultural differences and apply "home grown" technologies to foreign situations, Business Simulations, Games and Experiential Learning in International Business Education is the guide to help you remedy this predicament! Helpful and easy-to-use, this text teaches you how to use computer-based games and experiential learning exercises to teach international business. You'll learn how to place students in realistic situations where they can experiment with new behaviors and receive immediate, constructive feedback and then take what they have learned beyond the classroom.Business Simulations, Games and Experiential Learning in International Business Education helps you introduce students to global competition and business cultures as you explore important ethical, political, and social issues with them. You can better prepare your students for the challenges of international business if you pay particular attention to the book's discussions of: different levels of power-sharing alternatives to traditional international business course materials and methods changing the norms and behaviors of organizations and institutions the role gender plays in effective gaming environments simulating a European Works Council within a classroom environment promoting decisionmaking and flexibility in management style understanding business rules and regulations of different countriesAcademics teaching and researching in international business will find Business Simulations, Games and Experiential Learning in International Business Education an immensely useful tool as you struggle with the challenges of readying students for the international work environment. As you know, it is not enough that students be schooled in the latest developments and technologies. Use this book's games and learning techniques to emphasize to your students that international businessmen and women must not only know their field, but also be respectful of others'cultures and values, be linguistically flexible, and be aware of foreign business rules and regulations.

China has broadcast its message. Calling on Africa, Australia and South America for resources, on the West for support, and on the world for understanding, its role in the global hierarchy is established yet pivotal. But that communist blink in the Imperial eye should not deceive you. China has a well shod foot in the global door of capitalism.
Western politicians, financiers and consumers have allowed opportunistic strategies to dominate global trade for the ultimate benefit of China. Yet the driving forces behind China's border and expansionary controls are often misunderstood and not fully appreciated.
Mackinnon and Powell show how China is adapting its traditional values and practices to target strategic investments worldwide. Understanding China's very different approaches to problem solving permits an effective engagement with modern China as it seeks competitive advantage globally. The authors contend that both China and the West must acknowledge reciprocal and mutually beneficial obligations - if confrontation is to be averted.