The book selects some past events and experiences, national and international, and wonders what lessons were missed, learnt, or are yet to be learnt from them.

Tragedies happen again and again because we fail to learn from the past. The past is rich with valuable lessons – rich pickings. The reader is taken back into the past in search of some of those lessons, many of which, regrettably, we failed – and continue failing – to learn. As we dig into the past for those rich pickings, there will be moments to laugh, cry or even weep; but that is exactly how lessons are learnt in life.

Other similar incidents learnt from, both abroad and at home, relate to the author’s own experiences in South Africa, including as a Judge who heard amnesty applications as a member of the Amnesty Committee of the Truth and Reconciliation Commission. The book hopes to show that capacity for evil is not peculiar to any nation or race; it also discusses the dangers of tribalism.

The chapter ‘Beyond the Frontiers’ takes the reader into the rest of Africa. A lot is revealed, including divisions the author witnessed – while serving as an AU judge based in Tanzania – within the AU along the languages of, ironically, colonial masters; also referenced is the sorry state of human rights in Africa. Have we seized the opportunity to learn all the valuable lessons which that great teacher, ‘The Past’, offered?

The author leaves it to readers to make their own final judgement after reading the book as to whether, at the individual and collective levels, we have learnt those lessons and taken them to heart for the good of our individual and collective destiny.

In the developed world, which is a mature market, many businesses are finding that opportunities for growth have declined. As a result, they are seeking growth opportunities in developing economies. Africa is an emerging market, with some countries outpacing developed nations in economic growth. It has the fastest growing population and an exploding middle class with more disposable income. The continent is open for business and has become an investment destination of choice.

Marketing in Africa covers the key aspects of marketing in non-traditional markets and explains important marketing concepts. The book is about understanding the lucrative African markets, including informal markets, and how to market to them.

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike.

Marketing Communication: An integrated approach 2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.

The nineteenth edition of Accounting Standards is intended for Financial Accounting second or third-year students or students requiring an introduction to accounting standards. It introduces students to the principles of the International Financial Reporting Standards (IFRS).

The accounting principles are illustrated through questions which gradually increase in difficulty. This approach facilitates students’ understanding of these principles and enables them to get to grips with financial statements practically. An indication is given whether a question contains topics that are not in the revised SAICA syllabus but may be relevant for other syllabi or for the further enrichment of students’ understanding. Accounting Standards is designed to meet students’ requirements while at the same time reducing the lecturers’ workload.

Solutions to all the questions are provided to lecturers at prescribing institutions.

The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.

This book aims to give insight into managing people in organisations.

It emphasises the value of people and does not treat them as merely another organisational resource. It recognises that people are central to the organisation’s success but also appreciates that the dignity and rights of employees should be respected and their well-being promoted.

Furthermore, the management of people is positioned as a partnership between:

• line managers, who are directly responsible for managing the people reporting to them
• the top management team, who set the direction for the organisation and the tone for how to behave
• the HRM department and practitioners, who care for employees, advise line managers and manage the systems that support people management

The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

Services, whether online or offline, are important in modern economies in which the understanding is that we ‘are all in services’. Services Marketing, a subset of the field of Marketing, has evolved and developed a range of theories and models, all focused on providing superior service offerings to today’s market and the growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications in both online and offline services. It includes new case studies, integrating new research and new perspectives on the various aspects of services.

The book covers important topics in providing services, including:

• Technology and its role in service marketing
• Customer expectations and perceptions
• Creating customer value
• Services architecture
• Pricing decision-making
• Demand management
• Building customer relationships and loyalty
• Integrated service marketing communication
• Service recovery strategies

Questions on SA Tax is the second publication in the Questions on SA Tax series designed to provide comprehensive tutorial coverage to taxation students. This book covers foundational topics and those typically dealt with in the study of tax at an undergraduate level.

What is the aim of education in the 21" century? Is it to search for truth, to improve the human condition, or to bolster a country's economy and meet the workforce needs of the state? Or should the aim of education be focused on social, academic, cultural, and intellectual development so that young people can grow up to be engaged and critical citizens?

These very searching questions - questions about the nature of education - are the concern of an area of philosophy, namely, philosophy of education. In the 3rd edition of Philosophy of Education Today: An Introduction, the authors, in their exploration of the various responses provided by different philosophies of education to these questions, have included posthumanism in the corpus of philosophies of education which influence education and the way that education is understood.

The interactive nature of the text encourages readers to reflect critically on the various philosophies of education discussed and to come to an understanding of what education might mean to both them and their community.

Workplace incidents and accidents affect businesses long after the incidents occur. The interruption of busi­ness activities and running equipment results in financial loss. Injuries suffered by people damage a business’s image and competitive edge, and demotivate employees.

By approaching safety risks in a measured, responsible manner, safety professionals and business owners can mitigate the occurrence of incidents and prevent them from happening in the workplace.

Questions on SA Tax is the second publication in the Questions on SA Tax series designed to provide comprehensive tutorial coverage to taxation students. This book covers foundational topics and those typically dealt with in the study of tax at an undergraduate level.

This tutorial book includes questions and selected solutions on South African income tax, estate duty and value-added tax.

Up-to-date questions are graded, allowing students to develop their abilities from an introductory to an advanced level.

English For Law Students has been written by experts in communication and aims at encouraging dialogue and interaction between lecturer and student. The methodology used is not only useful to law students but also to those lecturers who do not have a legal background.

This third edition has been updated and includes an audio CD, containing exercises for listening practice, aimed at developing and refining note-making skills.

While many books focus on occupational health and safety in the international arena, few provide information pertinent to safety management in South Africa and Africa as a whole. Safety Management in an Organisational Context aims to bridge the gap and to increase safety awareness at all levels of any organisation in Africa.

The topics discussed in the book include safety in industry, functional safety, working in confined spaces, ergonomics, personal protective equipment and fire safety. The general provisions of the Occupational Health and Safety Act 85 of 1993 and its regulations are explained in detail as they relate to safety in the South African workplace today.

How does the South African economy work? Why do macroeconomic variables change? So what if they do? What happens next? How do economic processes and policy institutions really work? Which data must I use? What can policy do? And then the big questions: How can we reduce unemployment and maintain low inflation? What then about poverty, inequality, inclusive growth and development in South Africa?

The answers are found in How to think and reason in Macroeconomics – A South African text, a popular university textbook with very positive feedback from students, lecturers and practitioners. This fifth edition is completely up-to-date and comprehensive. It combines well-informed intuitive understanding with solid economic theory plus a concrete understanding of South African economic issues, processes, institutions and data. In this way it prepares you to analyse macroeconomic events and policies in a globalised and development context – and understand different perspectives in policy and political-economic debates.

Key features:

• Accessible analysis, theory and diagrams, combining intuitive understanding and sophisticated analysis.
• A choice of learning routes with different levels of difficulty and mathematics.
• Real-world economic reasoning skills, not dry theory.
• Online animations that provide unique insights into macroeconomic fluctuations and shocks.
• Explicit continuous focus on South Africa as an open economy in an African and global context shaped by China, Trump’s trade wars and Brexit.
• Theoretical and policy analysis of unemployment, inflation, low growth and inclusive growth, as well as the National Development Plan.
• Analytical case studies of the global financial crisis, quantitative easing, the Euro crisis and the Eskom crisis.
• First-hand, freshly updated insights into how South African policy institutions, processes and instruments work.
• Clear guides to access relevant South African data sources, with useful data tips.
• Thorough integration of the structural social and economic realities (notably inequality and poverty) of South Africa as a middle-income country.
• Incorporation of broader considerations such as human development, inclusive growth and sustainable development.

This book introduces the fundamentals of financial mathematics.

It begins with a discussion of simple and compound interest and then establishes the important concepts of effective and equivalent effective interest rates. Subsequent chapters discuss the applications of annuities to practical problems regarding the saving of money and repayment of loans. The notion of using net present value and internal rate of return to distinguish between two different investment opportunities is presented.

The concluding chapters of the book take a brief look at the use of differential and integral calculus in financial mathematics. Each chapter includes numerous worked examples that are solved with the aid of a financial calculator where applicable.

Fundamental Accounting presents basic, yet essential knowledge required for first-year Financial Accounting courses at universities and universities of technology. This ninth edition builds on the excellent foundations of previous editions, including updated legislative compliance chapters aligned to the Companies Act 71 of 2008 and IFRS updates to chapters and the questions that are affected by the discontinuation of cheques. These changes especially impact Chapter 11, but will also see smaller amendments in the other foundational chapter leading to the main chapter on cash transactions an updated chapter on the framework of accounting with exam-standard questions added, along with illustrative examples to guide your approach in answering questions.

This book’s easy-to-understand presentation of complex accounting concepts and principles, its logical, conceptual approach and numerous working examples make the content accessible and the study of Accounting less intimidating. Excel with Fundamental Accounting – your first step to success and a solid foundation for further studies in Accounting.

Key features:

• Comprehensive questions and fully demonstrated solutions at the end of every chapter. Many questions have been updated to account for the amendment in the VAT rate
• Over 500 questions, ranging from introductory to more complex levels
• Solutions to the questions in the textbook
• Theory-based concept tests for each chapter are made available to lecturers at prescribing institutions

With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

With a user-friendly layout highlighting definitions, examples, case studies and websites, this fourth edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing — at a practical and academic level. Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.

The third edition of Communication: A Hands-on Approach focuses on different forms of communication, emphasizing writing as a communication tool, particularly within the business environment. To support this, each chapter contains numerous exercises to enable the student to practice the skills learnt in that chapter and to assist lecturers in reinforcing content covered in class. The evolution of technology and its use in the business environment has been taken into account and for this edition the chapter on digital media has been expanded and updated to take into account the advent of the Fourth Industrial Revolution and disruptive approaches to education. A new chapter on intercultural communication has been included to prepare students to communicate for diversity.

This new edition of Meyerowitz on Administration of Estates and their Taxation was necessitated by the large number of reported and unreported judgments relating to the law of succession, the administration of estates, and trust law that have been delivered since the last edition was published in 2010. Important statutes and statutory amendments have also been passed since 2010. These include the Reform of Customary Law of Succession and Regulation of Related Matters Act, which regulates customary succession matters.

Judgments have also been delivered in relation thereto. The amendments to the Trust Property Control Act is also addressed. The calculation of income tax and capital gains tax, which has been materially altered by amendments to the Income Tax Act, is also addressed. Furthermore, the book also covers the Tax Administration Act, which has repealed numerous sections of the Estate Duty Act.

A chapter on the maintenance of surviving spouses has been added, the chapter on curators has been revised, and the many Master’s Directives have been integrated into the content of the book. The examples of Liquidation and Distribution accounts have been revised and updated to accord with the latest legislative measures. Every effort has been made to make the book more user-friendly. Meyerowitz on Administration of Estates and their Taxation remains a comprehensive source of reference for both the practical and analytical sides of estate administration and the taxes relating thereto for attorneys, advocates, fiduciary practitioners, the judiciary, and the Master.

Key Features

• The most relevant and up-to-date commentary on the administration of estates
• An everything-you-need-to-know work on the administration of estates
• An in-depth discussion of the taxes applicable to deceased estates
• Sample liquidation and distribution accounts and examples of calculations.of estate duty for numerous scenarios

The text emphasises four themes to support evidence-based management decision making: 1. Setting the statistical landscape in a management context 2. Interpretative decision making based on patterns revealed by exploratory data analyses 3. Statistical decision making guided by the test-based findings of inferential analyses 4. Predictive decision making using statistical modelling evidence. The thread that links them is the role of data analytics as a management decision-support tool. This fifth edition builds on the strengths of the fourth edition by: - Highlighting newer trends in statistical applications in management practice - Strengthening the Excel-based generation of statistical evidence using a custom-built software product, called X-Static - Enhancing the graphic visualisation of statistical evidence. Target market: - Undergraduate students of Management at universities (BCom, BAcc, etc) - Management diploma students working towards professional qualifications at institutions such as the IMM, CSSA, CIMA, IAC, etc. - Postgraduate students (MBA and PGDip) of Management at business schools.

This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.

Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.

Contents Include:
• A history of the South African media
• A macro history of the media in Africa
• Theoretical approaches to mass communication and media research
• The functions and effects of the media in society
• Media culture/media and culture
• The ideological power of the media
• The media as public sphere in contemporary society
• The impact of globalisation and communication technology on media and media communication.

Change is the distinguishing characteristic of the business environment across the world and it affects how contemporary organisations operate. While organisations need to do more with less, they also have to satisfy the needs of their customers who, with more exposure to local and global markets, have higher expectations relating to the cost, quality, speed and innovation of the services and products they purchase from these organisations.

In response to the changes in their business environment, organisations are becoming flatter, networked, global, more flexible and diverse and managers have to acquire the skills to face the challenges associated with these features.

The contemporary management principles offered in this publication integrates discussions on vital managerial competencies and skills with information on traditional and essential managerial concepts that have been effective in the past and are still relevant.

The Fourth edition of The Art Of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.

Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies.

The Fourth edition differs from the previous one in the following ways:

• The arrangement of the contents has been revised to facilitate greater understanding
• There is much new material, especially in chapters 4, 5, 7, 8
• The role of social media is discussed and considered in chapter 7
• Chapter 8 includes a section on image management
• Chapter 9 is a new chapter focussing on political debates
• A new chapter 12 on Persuasion and the rhetorical imprint of a public rhetor has been added
• New contemporary examples related to South Africa have been included