In our interconnected world, mastering global branding is essential for success. International Brand Management is your comprehensive guide, covering key aspects of international branding to help you navigate the complex global marketplace.

Beginning with brand identity and positioning, the book emphasizes the importance of cultural sensitivity, market research, and strategic alignment in crafting a compelling brand narrative that resonates across diverse cultures. From there, it explores brand architecture, demonstrating how to manage complex brand portfolios while maintaining coherence and synergy.

Brand equity and its value chain are examined, providing insights into measuring brand equity and evaluating the impact of branding investments on financial performance and consumer perceptions. The text also covers brand communication strategies, showcasing how effective communication can amplify brand resonance and foster meaningful engagement with global audiences

Labour Relations: A Southern African perspective is the eight editions of a text first published in 1989 under the title Labour Relations in South Africa. At that time, it was the first comprehensive textbook of its kind and was hailed as having reached the finishing line when others were still at the starting block.

Since then continuous social, political and legislative developments, and the ever-changing labour relations scenario, have necessitated regular updates, as well as the more recent change to its title.

Like its predecessors, this edition uses the labour ‘relationship’ as its starting point, guiding readers through the establishment of labour relations systems, the key participants and interactions involved and the legislation governing these interactions. It does this by using detailed practical examples, explanations and real-life cases where applicable.

In various parts of this latest edition, the text touches on the Fourth Industrial Revolution, the nature of changes to come and the implications for the world of work

Modern day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication. Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan. Effective Business Communication 5th edition builds on traditional communication forms with up-to-date theory. It discusses new communication trends and the changing nature of communication in businesses. This edition illustrates the effective use of various new media sources and their application in the workplace, the challenges of using these media and the appropriate ways in which they can be incorporated into effective business communication practices within the organisation. Effective Business Communication 5th edition provides widespread principles for communicating in the organisational context. The book has support material containing questions, case studies and activities. This edition therefore provides students, lecturers and business communicators with a comprehensive and practical reference guide to communication in the workplace.

Accounting for All 4th edition aims to help students master introductory accounting courses, and covers the key topics in the financial accounting and cost accounting disciplines.

Now updated, it has been further enhanced by two new topics— partnerships and non-profit organisations (NPOs)—giving students a broader coverage of the business environment.

The study of accounting is often perceived as daunting, but the author has written in an easy-to-understand style. The teaching methodology takes a step-by-step approach and is supported by extensive explanatory examples and revision questions. It also enables students to work through each chapter independently.

Accounting for All will benefit any student who does not have an accounting background but needs a fundamental understanding of the financial and cost accounting principles and concepts as they apply to the world of business.

Business-to-Business Marketing provides valuable insight into B2B marketing management, analysing B2B buying practises, supply chain management, selecting business customers and developing a B2B marketing strategy. It helps students and marketing practitioners to understand the unique demands of marketing to organisational customers.

This third edition of Business-to-Business Marketing provides South African universities offering modules in B2B marketing, a locally written and contextualised text which students will easily relate to. This book is about businesses marketing products and services to other businesses and covers concepts related to this environment. It provides readers with an understanding of what B2B marketing is, how it differs from B2C marketing and provides theoretical and practical discussions on various B2B concepts.

This 3rd edition of Business-to-Business Marketing provides students with a strong theoretical basis, but also utilise many applicable cases from a South African perspective.

The edition explores B2B issues such as:

• The business-to-business marketing environments
• Business-to-business buying
• Business strategy and strategic marketing planning
• Market research and competitor analysis
• Segmenting business markets, choosing target markets and positioning products
• Developing the product, service and value proposition
• Innovation and competitiveness
• Pricing in business-to-business marketing
• Business development and planning
• Business-to-business selling and managing customer relationships
• Business-to-business branding – creating and fostering brand loyalty
• Managing supply chains and channel relationships
• Communicating with the business-to-business market

Business-to-Business Marketing is intended for undergraduate and post-graduate marketing diploma and degree students. Entrepreneurs, business and marketing executives, and business consultants may also find Business-to-Business Marketing beneficial, especially because of its South African focus.

Statistics and quantitative methods are brought to life for social science students in this tutorial course.

,P> This revised edition provides an overview of entry- and intermediate-level statistics, and the material on the accompanying website provides extensive practice. Both the text and the website are structured to make learning self-directed, thus numerous worked examples, exercises, activities and tests are included. The emphasis, throughout, is on practice.

Students are expected to engage with the material and experience multiple aspects of data and statistical analysis. Most of the tutorials include detailed examples of how to conduct analyses in Microsoft Excel, SPSS, or R.

Introduction to Communication Studies is an introductory textbook on the theories of and approaches to communication studies for first -year students. It reflects the dynamic evolution of communication studies in the recent past, introducing new insights and approaches to communication media and digital communication.

Acknowledging the unique requirements of the African communication environment, the text is illuminated with a range of uniquely South and southern African examples to contextualise the theory, with chapters written by leading academic authors from East and Southern Africa.

Relationship Marketing and Customer Relationship Management (CRM) have become important tools in securing the survival of businesses in the new millennium by considering both external customers and employees (internal customers). CRM enables businesses to provide excellent realtime customer service through the eff ective use of digital technologies. CRM will evolve to become more aligned to customer management practices both internal and external to the business as well as to embrace Industry 5.0.

Both internal and external customers are increasingly using smart phone devices to engage with organisations, highlighting the importance of digital relationships and technologies. Relationship marketing acknowledges the importance of other stakeholders and the building of relationships with these groups. Relationship Marketing and CRM will therefore have to secure state-of-the-art customer and relationships management strategies delivered to all its customers through the development and implementation of these CRM strategies.

Key topics covered in this book:

• The nature of Relationship Marketing and Customer Relationship Management
• Building relationships, including online relationships
• Service issues in Relationship Marketing and Customer Relationship Management
• Internal marketing
• Business-to-business marketing relationships
• Stakeholders in Relationship Marketing
• Planning and organising a CRM strategy
• Implementing Customer Relationship Management (CRM) in an organisation

  This newly updated South African book was written to compliment students at both undergraduate and postgraduate level and is therefore both highly informative and practical in its approach. It will also further inform practising marketers about the complex world of RM and CRM and new developments in the field.

Contemporary Company Law has quickly established itself as a leading resource on South African company law for legal practitioners, company law specialists and academics. It has been increasingly relied on and referred to with approval by the High Courts, the Supreme Court of Appeal and the Constitutional Court.

Contemporary Company Law is a comprehensive and advanced company law text. It is much more than a mere narrative of the Companies Act 71 of 2008 or of the decisions of the courts. Its approach is to expound, explain, or clarify the legal principles and statutory provisions. In writing this third edition, apart from updating the text to incorporate the extensive development of many of the provisions of the Companies Act and the leading cases on the subject, the rapid globalisation of company law has also been taken into account. This edition contains updated discussions on those foreign jurisdictions that have exerted a strong influence on moulding the Companies Act of 2008, such as US, English, Australian, Canadian and New Zealand law.

The increased complexity of company law makes Contemporary Company Law even more useful for busy legal practitioners and judges seeking a ready and reliable insight into a particular aspect of company law.

Focus on Operational Management: A generic approach provides a general overview of management principles and the general management activities encountered by the operational and first-time manager in the workplace today. These principles are important for the sustainability of an organisation.

The following topics are discussed:

• The new workplace environment
• The changing role of the operational and first-time manager
• Operational planning, operational decision-making and problem-solving, organising operational resources, operational control, and leadership
• Employment relations in the workplace
• Organisational culture, diversity management, business ethics, corporate social responsibility, organisational politics and change management in the workplace

Scott on Cession: A Treatise on the Law in South Africa is a comprehensive exposition of the law of cession. Scott incorporates aspects of her doctoral thesis (1977), her previous book on cession, The Law of Cession, (1991) and her articles on cession that have been published in law journals. The book focuses on case law, but case law as a source of law in this branch of the law poses particular problems: some of the earlier decisions, and even recent ones, are based on Roman-Dutch law, which no longer completely satisfies current modern needs. To explain certain idiosyncrasies in the case law, Scott refers to the historical development of cession as a legal institution. The book also provides extensive commentary on certain problematic aspects of cession, using comparable legal systems, and incorporates the dogmatic foundations of the law of cession.

Eric Morris’ Technique in Litigation has been of inestimable value to fledgling advocates and attorneys for four decades. The book is concerned with litigation in both the High Courts and the magistrates’ courts, and provides useful, practical guidance on all aspects of litigation.

The sixth edition of Technique in Litigation has been substantially revised and updated, resulting in a book that still captures Morris’ humour and timeless wisdom, while at the same time being thoroughly topical and practical for the modern lawyer seeking to become a courtroom specialist.

The book will be of value not only to young practitioners still learning the technique of litigation, but also to more experienced practitioners to verify and enhance their courtroom techniques.

Part of the Juta’s Property Law Library series, this new edition offers a comprehensive and authoritative discussion of all aspects of property law in South Africa.

The 3rd edition reflects recent developments in case law and literature, and expands extensively on the new comparative sections which include asset forfeiture, constructive expropriation and the public-purpose requirement for expropriation.

The author has won international acclaim for his work in the field.

This book of questions, exercises and problems has been prepared to accompany the textbook, A Concepts-Based Introduction to Financial Accounting by David Kolitz. It has corresponding chapters for ease of reference.

Questions, exercises and problems in Financial Accounting can also be used independently of the Kolitz text as a Tutorial tool for financial accounting courses at a tertiary level.

Each chapter is divided into a selection of questions, exercises and problems.

• The questions are multiple choice and ensure understanding of a topic before moving on to the exercises and problems.
• The exercises are generally shorter and less complex than the problems, and can be used to develop proficiency in a topic where students are expected to reach the standard of the problems. Where the level of the course dictates, the exercises can be used instead of the problems.
• The problems are longer and more complex in nature, requiring an in-depth understanding of the topic.
• In addition, there are three revision sets (after chapters 10, 16 and 23) which provide comprehensive coverage of material covered in earlier chapters. These are also excellent exam preparation material.

The book and accompanying solutions are up-to-date with the requirements of the 2018 Conceptual Framework as well as the latest requirements of International Financial Reporting Standards.

Tax Law: An Introduction deals with the fundamentals of income tax in a practical and clear manner that makes this book an ideal tool for tax teachers.

Written for students, this much-needed textbook simplifies complex concepts and avoids unnecessary jargon as it explains the key objectives and principles of taxation. The book sheds light on contemporary South African tax law and the most important tax cases. It covers the process of tax collection as well as the interpretation of tax legislation.

Tax Law: An Introduction is intended to ease the teaching and understanding of an often-daunting subject.

The updated third edition of A Guide to Project Management has been extensively updated to reflect changes in the processes and procedures of project management, global trends and international standards, and the expansion of the Project Management Body of Knowledge.

It also includes a new chapter on Project Management and Development Studies. There are extensive self-assessment questions, group activities, exercises, and guidelines for the completion of a summative assignment/portfolio of evidence based on SAQA Unit Standards and chapter outcomes.

Construction methods for civil engineering second edition is written for tertiary students who are studying towards a National Diploma or bachelor's degree in civil engineering. It introduces the fundamental concepts related to various forms of construction and is essential for anyone looking to gain a firm grounding in construction methods within the field of civil engineering in general. Construction methods for civil engineering second edition bridges the gap between school and university by explaining, in plain language, the fundamentals of civil engineering through practical examples and everyday concepts. This edition has been fully revised. It has in-depth explanations of various civil engineering concepts and acknowledges the major shift of focus towards Expanded public works programmes and employment creation. Furthermore, it encourages students to access virtual information through recommended websites and other sources of information. Civil engineering concepts are related to situations encountered in the field to enhance understanding of these concepts.

Research matters is an introductory research title aimed at undergraduate students. In an accessible and comprehensive manner, it explains research in its entirety to the novice researcher.

The book aims at equipping the inexperienced researcher with the necessary skills and confidence to tackle the research process. The chapters provide a theoretical underpinning and an overview of the three most common research paradigms and how these paradigms impact on the way in which researchers conduct their research.

Qualitative and quantitative methods are covered in detail as are the practicalities of referencing, proposal and report writing, and determining the limitations of research. The important topic of ethics in research is also included.

This is the fifth edition of the book that has appeared for the first time in 1992 as a relatively concise text, primarily aimed at students in the law of succession. In its successive editions the book has evolved into a more general source on the South African law of succession. Through its approach, presentation and systematic method the work remains ideal for use as a textbook in courses in the law of succession. The fifth edition again strives to provide the reader with a comprehensive overview of the different facets of the law of succession, in the light of recent developments that have affected this branch of the law.

Teaching Strategies: For Quality Teaching And Learning is a practical guide to quality teaching and learning in South African schools. The book provides an introduction to the principles of effective teaching and learning, with special reference to how these principles can be applied within the framework of South Africa’s National Curriculum Statement Grades R–12.

It gives detailed guidelines for using nine broad teaching strategies that have proven to be effective across all phases of school. The final chapter introduces the principles of quality assessment, and links these to the National Protocol for Assessment Grades R–12.

This book is particularly useful for teacher education students, both as a text for their theoretical studies and as a reference during their practice teaching placements and later teaching careers.

It is widely recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation.

Marketing is more than a sequence of steps or a strategic process; it is also a mindset that leads to good business philosophy. The marketing mindset focuses wholeheartedly on customers and the satisfaction of customers’ needs while aiming to influence the entire organisation to strive towards customer satisfaction. Sales, on the other hand, is that business function that ultimately closes the deal and brings the customer and the business together. Without sales, the customer would never achieve need satisfaction and the organisation would never meet its objectives. The ultimate goal of meeting the customer’s needs brings these two seemingly different fields together.

Fundamentals of Sales and Marketing serves to provide a fundamental understanding of both sales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context.

"Everything should be made as simple as possible but not simpler." -Albert Einstein. The authors of this book firmly believe in this principle. This book aims to explain labour law as simply as possible without losing the essence and importance of labour law rules in the workplace.

This book uses plain and understandable language and practical examples to explain concepts. Visual aids such as tables or graphics and mind maps will explain difficult concepts further. In a nutshell, this book is an essential tool for any keen student or reader on the topic. This is a thoroughly revised new book, building on the foundations of the first three editions, but expanded and updated to meet the needs of the students using it.

The fourth edition has:

The reception year, before a child starts formal schooling in Grade 1, is critical in a child's development. It is in the Grade R year that the teacher has a unique opportunity to enhance the knowledge, skills, attitudes and values that will shape the child's later academic success. A high-quality Grade R programme is therefore very important. Teaching Grade R promotes a participatory and child-centred approach to learning, based on the pedagogy of play that positions children as active learners and encourages teachers to become critically reflective practitioners. This pedagogy of play is explained in detail in the book, and suggestions and pointers are given as to how it can be used in the classroom to enhance learning.