The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.

The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns.

Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

Supply Chain Management provides a practical framework for students and demonstrates how organisations manage the enterprise-wide functions of supply in today’s business environment. The textbook covers discussions around current supply chain issues within South African and southern African contexts. It also offers comprehensive coverage for undergraduate students who are studying transport and logistics as part of a degree or diploma, within a management qualification.

New to this edition:

•    Framing of SCM as value creation and not cost-cutting i.e. strategic importance and approaches to supply chain management
•    Impact of world events i.e. Russia-Ukraine war, Covid-19
•    Greater focus on sustainability and ethics
•    New technologies – AI, machine learning, big data
•    Additional information on supplier development
•    New overarching case study that leads students to analyse different elements of supply chain management and their application.

Table of Contents:

Part 1: Inbound supply chain
Chapter 1: Introduction to the concepts ‘supply chain management’ and ‘logistics’
Chapter 2: Purchasing and supply management 
Chapter 3: Supplier management
Chapter 4: Inbound transportation
Part 2: Internal supply chain
Chapter 5: Inventory management
Chapter 6: Warehouse management
Chapter 7: Operations management 
Part 3: Outbound supply chain
Chapter 8: Distribution management 
Chapter 9: Outbound transport
Chapter 10: Customer service and supplier management
Chapter 11: Integration of the supply chain 
Part 4: Supply chain management in practice
Chapter 12: Environmentally sustainable supply chain management
Chapter 13: Supply chain management in a platform economy
Chapter 14:  Supply chain management in the public sector

For many years, procurement, materials management and logistics were regarded as the responsibility of either operations or marketing departments. The late 1980s saw the shift in focus to supply management, and later to supply chain management. Since the early 1990s, the field has become increasingly important to firms as the marketplace has become more and more competitive. Strategic logistics management takes a systematic approach to managing the entire flow of materials, information, services and finance from raw materials suppliers through factories and warehousing, to the end user. Strategic logistics management covers the operational and strategic aspects of all the components of logistics from a supply chain management perspective. It focuses on the integration of all business processes that add value to the customer. The book has been divided into five sections for easy access, with the final one focusing on case studies. Terminology is clearly explained and the main points are illustrated with many practical examples. A new chapter on humanitarian logistics has been provided. Strategic logistics management is aimed at undergraduate studies as well as graduate programmes. It is the only case study-based South African textbook in this field.

Modern day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication. Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan.

Effective Business Communication 5th edition builds on traditional communication forms with up-to-date theory. It discusses new communication trends and the changing nature of communication in businesses. This edition illustrates the effective use of various new media sources and their application in the workplace, the challenges of using these media and the appropriate ways in which they can be incorporated into effective business communication practices within the organisation.

Effective Business Communication 5th edition provides widespread principles for communicating in the organisational context. The book has support material containing questions, case studies and activities. This edition therefore provides students, lecturers and business communicators with a comprehensive and practical reference guide to communication in the workplace.

Operations Management is an undergraduate introductory text at universities and universities of technology on the managerial practices required in the manufacturing of products and provision of services.

Its purpose is to set out the cost-effective management of resources to achieve organizational goals and the focus is on systematic planning, operation, control, and improvement of the processes which produce goods and deliver services. Managing operations is vital to every type of organization, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run.

This new edition has been thoroughly updated to address the implications of the fourth industrial revolution, changes to the global supply chain, the impact of evolving technologies, and the global emphasis on sustainability as per the United Nations’ Sustainability Development Goals. Examples and case studies have also been extensively updated.

Discover the challenges, rewards and most recent advancements in the field of human resource development today with Werner's HUMAN RESOURCE DEVELOPMENT, 8E. This powerful edition addresses each aspects of human resource development -- from orientation and skills training to careers, management and organizational development. Updated content integrates more than 1,000 new citations and draws from the latest professional and academic organizations, while expanded coverage prepares you to effectively address international issues, diversity and inclusion. Interesting chapter-opening cases, practical end-of-chapter exercises and meaningful discussions highlight how a variety of organizations today have effectively translated leading human resource development concepts and theories into effective practice.

After many years of continuous development, operational risk management can now be regarded as an important and independent management discipline in its own right. It is a value-adding activity that has a direct or indirect impact on the bottom-line performances of organisations. It is fundamentally concerned with good governance and involves consistent alertness and continuous improvement. As a result, it is essential for business managers at all levels to understand the concept of operational risk management and its methodologies.

Operational risk management will assist organisations to develop and implement an operational risk management process that will support the achievement of business objectives in a way that proactively addresses risk exposures and identifies potential business opportunities. In addition, Operational risk management attempts to bridge the gap that exists between some of the theoretical concepts of operational risk and the practical implementation. It deals firstly with the development phases of operational risk, and then illustrates the effective application of an operational risk management process. It also discusses relevant issues in the field and how to deal with risk exposures that could disrupt business processes and systems, with the achievement of business objectives and with the wellbeing of employees.

Operational risk management is aimed at students, as well as at managers interested in the management of operational risk.

The scope of this text focuses on the business environment in all the economic sectors in South Africa and as such will enable the reader to have an understanding of: The financial function of an organisation; The basic concepts of financial management; The banking issues and basics of insurance relating to an organisation; As well as managing: The buying and selling activities in an office; The wages, salaries and petty cash in an office Finally, to equip the reader to draw up and manage an office budget.

The notion of 'Quality' in business performance has exploded since the publication of the first edition of this classic text in 1989. Today there is a plethora of performance improvement frameworks including lean–Six Sigma and the latest version of ISO 9001, offering an often confusing variety of ways to achieve business excellence.

Quality guru John Oakland’s famous TQM model, in many ways a precursor to these frameworks, has evolved to become the ultimate holistic overview of performance improvement strategy. Incorporating the frameworks that succeeded it, the revised model redefines Quality by:

• Accelerating change
• Reducing cost
• Protecting reputation

The popular, practical, jargon-free writing style, along with ten supporting case studies, effortlessly ties the model to its real-life applications, making it easy to understand how to apply what you’ve learned to your practices and achieve sustainable competitive advantage.

Guiding readers through the language of TQM and OpEx and all their recent developments, including data analytics, this book sets out a clear way to manage change. This exciting update of a classic is all the busy student or professional will need to begin understanding how to manage Quality and achieve Operational Excellence.

Now in its third EMEA edition, Management has been comprehensively updated to provide students with a practical approach to key concepts and theories with up-to-date regional examples to enrich their learning and allow for a practical understanding of the topic.

A wide range of inspiring real-world features are revealed as students are guided through and prepared for the various challenges facing managers today.

We have all been culturally programmed, whether we are aware of it or not. We are the sum total of our upbringings, life experiences, and cultures. These factors influence how we manage relationships and interact with other people around us. Yet, so many managers and leaders today underestimate the importance of diversity to personal & corporate success.

In Black Son White Mother, Human Resources experts Charlie Masala and Gail Vermeulen reveal how to manage diversity fairly and with confidence.

You will discover how to:

• Make diversity work for your organization
• Utilize people as a competitive business advantage
• Be aware of your own prejudices/biases and stereotyping that hinder your leadership success
• Become an inspirational leader by integrating intelligence, emotional intelligence, and social intelligence
• Embrace people from diverse backgrounds
• Tap into the positive power of diversity
• Accept that you need to move out of your own comfort zone where you are happiest, in order to grow

In a changing world, there has never been a more crucial tiime to understand and manage diversity. This book shows you how.

Learn to effectively manage all supply chain activities with Wisner/Tan/Leong's PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH.

This unique text discusses supply management from four perspectives: purchasing, operations, logistics and process integration. This balanced approach varies significantly from other books that concentrate on only one area. Updates and new references highlight recent events, including supply chain challenges during the global pandemic. This edition follows the natural flow through the supply chain of trading partners as you examine how supply chain management impacts all areas and processes of the firm.

You learn to address real concerns in both domestic and global supply chains as well-organized chapters demonstrate the practical applications of supply chain management in today's workplace. Updated profiles and interesting business examples demonstrate practices at work. MindTap digital resources are available to assist in mastering concepts.

This core textbook on human resource development (HRD) focusses on a topic that has emerged as one of the most dynamic and multifaceted areas of business and management for both academics and practitioners. Providing an engaging and succinct discussion of the topic, this textbook tackles HRD from a basic introductory level, covering the major areas of HRD, including strategic HRD, the interaction between leadership, talent management and HRD, and HRD in large and small enterprises. With a unique blend of theory and practice, alongside innovative learning tools such as videos and active case studies, this text will help students to succeed in their HRD courses and to develop important practical skills for their future career. This is the perfect textbook for first and second year undergraduate students, as well as for post-experience students, studying introductory modules on Human Resource Development, Training and Development, or Learning and Development. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/human-resource-development. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Gain a clear understanding of the fundamental concepts and applications behind operations and supply chain management with the reader-friendly approach in Collier/Evans' popular OPERATIONS AND SUPPLY CHAIN MANAGEMENT, 2E. The authors present detailed, solved problems throughout this edition to illustrate key formulas and computations as you learn to complete both manual and digital calculations using Excel spreadsheet templates and other Excel models for optimization and simulation. Even more review questions, cases, experiential activities, problems and exercises as well as feature boxes teach you how to work with the latest operations management (OM) and supply chain management (SCM) concepts and tools. New content examines process analysis and resource utilization, analytics in OM, capacity measurement, applications of linear optimization and other critical OM and SCM topics. You can further your understanding with interactive digital resources and new algorithmic exercises within MindTap's complete learning applications.

The advent of globalisation has increased complexity for organisations, extending supply chains across large geographical areas, making them longer and more difficult to manage than ever before. Megatrends such as global economic shifts, increased consumer awareness, the rise in information technology, global pandemic outbreaks and climate change highlight a range of new challenges facing business. Strategic Logistics Management takes a systematic approach to managing the entire flow of materials, information, services and finance from raw material suppliers through manufacturing and warehousing, to the end user.

Strategic Logistics Management covers the operational and strategic aspects of all the components of business logistics from a supply chain management perspective. It focuses on the integration of all business processes that add value to the customer. Terminology is clearly explained, and the main points are illustrated with practical examples.

Contents include the following:

• Customer service
• Demand and order management
• The supply management process
• Inventory management
• Transport management
• Warehouse management
• Reverse logistics
• Contract logistics
• Global dimensions of logistics
• Supply chain risk management and resilience
• City logistics
• Humanitarian logistics

Strategic logistics Management is aimed at undergraduate students and graduate programmes in the field of supply chain management.

The past two decades have seen a huge growth in interest in doctoral studies, not only in South Africa but elsewhere as well. Changes in the funding framework for universities in South Africa, in particular, has meant that from 2005 onwards, more funding has been available. However, postgraduate studies are challenging. The "digital revolution", as one example, has had a radical impact on the way research is done in the 21st century. Because of the more widespread availability of information (including personal information), students have had to become more accountable when they conduct research.

How To Succeed In Your Master's And Doctoral Studies is organised around eight steps that should be followed for the successful and ethical completion of postgraduate studies, whether they be traditional master's theses, mini-theses or doctoral dissertations. How To Succeed In Your Master's And Doctoral Studies is based on first-hand knowledge of students' experiences with postgraduate studies: what the challenges and problems were, how they navigated the supervisory process and the different styles and approaches of supervisors, the support (or lack thereof) they received from the universities where they had enrolled, and much more. How To Succeed In Your Master's And Doctoral Studies is aimed at students embarking on postgraduate studies.

Digitalisation will be a leapfrog that will help organisations in Africa to jump ahead in the fourth industrial revolution.

Digitalisation, if implemented correctly, has the power to transform organisations. This book is devoted to enabling users to understand how their organisations can digitalise operations. The authors use simple, lucid, non-technical language to explain how organisations can implement digitalisation in their operations.

They explain the process of digitalisation, using practical case studies, and help the readers understand the highly technical concept in a simple manner. They also categorise the topics of digitalisation by explaining how it can be implemented in manufacturing, service, SMEs and LEs.

The goal of investment management is to achieve the investor's required rate of return by putting assets to their most productive use. The return should compensate the investor for the time during which the funds are committed, the expected rate of inflation and the uncertainty of the future financial benefits anticipated from the investment. Investment management is a concise, yet comprehensive introduction to investment analysis and portfolio management, specifically in the South African context. Investment management provides a broad framework and a thorough network of guidelines for the investment management student. It focuses on investment in financial assets such as shares and bonds, and explains both fundamental and technical analysis. It investigates portfolio management and how derivative instruments such as futures, options and swaps may be used for this purpose. A chapter is devoted to the foreign exchange market and its management, and a new chapter dealing with the governance of investment management has been added. With self-assessment questions at the end of each chapter, it prepares undergraduates for postgraduate study and is written with the Chartered Financial Analyst (CFA (R) ) Level I learning outcomes in mind. Investment management is aimed at undergraduate investment management students. Johan Marx (editor) is a professor in financial and investment management at the University of South Africa (Unisa). He is the author of five financial management publications, and has presented and published numerous articles. He has a keen interest in financial markets. Johan de Beer lectured at Unisa before joining the University of Pretoria as a senior lecturer in investments and derivatives. He has since immigrated to Canada. He is a CFA charter holder and completed his MCom on the topic of single stock futures. His particular field of interest is derivatives and technical analysis. Raphael Mpofu is a professor and the deputy executive dean of the College of Economic and Management Sciences at Unisa. His research interests include financing small businesses and personal investments in emerging market economies. Henry Mynhardt is head of the School of Business and Economics at Southern Business School (SBS). He has vast experience in securities trading and has a keen interest in fixed interest securities as well as corporate governance, risk and compliance management.

Managing Business Projects: The Essentials differs from many other project management textbooks. Foremost, it is about business projects as opposed to construction or engineering projects. Although many techniques, like schedule management, apply to both, they are usually applied differently. As its title conveys, the book explains the essential techniques and perspectives needed for business projects to be successful. The focus is on small- and medium-sized projects, up to $20 million, but often below $1 million. Some literature favors large and mega-projects, but for every mega-project, there are many thousands of smaller projects that are vital to the organization and could involve considerable complexity and risk. Nevertheless, the techniques outlined here also apply to mega-projects and their many subprojects; they even apply to some aspects of construction or engineering projects.

This book does not aim to cover all project management techniques. In real life there is simply no time for sophisticated ‘should-dos.' Rather, it covers the essentials that apply to almost all business projects; these are unlikely to change in the future even as technology and methodologies advance. The driving idea, which is stated repeatedly, is to do the essentials and to do them consistently and well.

Strong emphasis is placed on things that happen before, around, and after the project itself. So, while the basic disciplines like engaging with stakeholders, managing scope, schedules, costs, risks, issues, changes, and communication, are thoroughly explained, other important aspects are covered. These include: governance of a project and of a portfolio of projects, project selection with its financial and non-financial aspects, effective use of the business case through to benefits realization, procurement, outsourcing and partnership, and also the agile mindset that is valuable beyond Agile projects.

Besides project managers and sponsors, this book is intended for people who are working in business or government, at any level, or for MBA students. It offers perspectives that enable them to learn more from their everyday experience. It is not aimed at undergraduate students, although many would benefit from the contents.

Reflecting changes in the current health and safety landscape, Occupational Health and Safety Management: A Practical Approach, Third Edition includes examples and tools to facilitate development and implementation of a safety and health management approach. This how-to book is not just an information providing text. It shows you how to write a program and identify hazards as well as involve workers and attain their cooperation. It emphasizes the need for better and more effective communication regarding safety and health.

What’s New in the Third Edition:

• Chapters on workers’ compensation, terrorism, and Lean safety/sustainability
• Additional coverage of flammable liquids and ventilation, accident reporting, and accident investigation
• New compliance requirements as well as expanded accident investigation, environmental, and risk analysis guidelines
• PowerPoint presentation slides for each chapter

A complete and practical guide for the development and management of occupational safety and health programs in any industry setting, the book supplies a management blueprint that can be used for occupational safety and health in any organization, from the smallest to the largest, beginning to develop or wanting to improve its safety and health approach. It includes comprehensive guidelines for development of occupational health and safety programs to a variety of industries and is especially useful for start-up companies.

The author takes a total management approach to the development of written programs, the identification of hazards, the mitigation of hazards by the use of common safety and health tools, the development of a safe workforce through communications, motivational techniques, involvement, and training. He addresses the tracking and acceptable risk from both safety and health hazards. He also discusses how to work with and within the OSHA compliance approach as well as how to deal with the OSHA regulations, workers’ compensation, terrorism, and Lean safety. As you understand and apply the guidelines in each chapter, you can put your company on the way toward building a successful and effective safety and health effort for its employers and employees.

What is strategic HRM, and how do you apply it in business? What makes good HR strategy and how do you develop it? What are the key issues that need to be considered when creating, developing, and embedding a strategic approach to managing people? These are the fundamental questions asked by HR professionals and tackled in this innovative and comprehensive textbook.

Drawing on the latest academic research, the well-respected author team take a reliably thematic approach to SHRM. Broken into four distinct parts, the book addresses the context, theories, themes, and future of managing people strategically. Tata Motors, Samsung, Pizza Express, and Deliveroo make up some of the case studies and examples that feature across the book, ensuring that theoretical discussion is always linked to practical application. New 'Strategic HRM in Action' boxes take this one step further by presenting students with a scenario in which they themselves can make strategic decisions and reflect on their own evaluation of real-life business practices.

Critical thinking is essential in SHRM, so frequent Critical Reflection boxes, Review Questions, and questions or activities to accompany every case study ensure students are challenged to engage with the subject critically and reflectively, and consider their own evaluations of the essential theories and the strategic practices adopted by different organizations. Global case studies and an opening chapter dedicated to the global context of SHRM challenge the dominant Western perspective and provide a rounded and adaptable view of SHRM.

A user-friendly structure and wide range of learning features, including learning objectives, key concept boxes, and summaries, ensure the text remains accessible, even for those completely new to SHRM, allowing all students to benefit from the book's ideal balance between the latest academic theory and contemporary, real-world practice.

Labour Relations 6e provides a thorough and engaging introduction to the theory and practice of labour relations in South Africa.

This edition engages with the various issues, shifts and notable changes post-pandemic and includes a new chapter on the evolving concepts of work, including the concept of 'decent work', an updated chapter on ethics in labour relations, including information on corruption, barriers to non-discrimination in the workplace, and protected disclosures. Legislation has been updated including codes of good practice. There is additional information on good faith bargaining, the national minimum wage, labour brokers, equal pay, and the effect of the economic downgrade post Covid-19. Examples and case studies have also been updated.

Labour Relations 6e offers an academically sound foundation of the principles and theories, combined with practical real-world applications. The textbook is core learning material for courses in Labour or Employee Relations, wh ich is offered as a second to fourth year module in undergraduate programmes of human resource management, business management, and industrial psychology at both universities and universities of technology.

Written from a uniquely South African perspective, Human Resource Management in Government explores many facets of the employment relationship, including strategic employment processes, workforce planning, talent management, trade union interactions, public sector labour relations and terminating employment relationships.

Features:

• The latest local and international applied research and practice;
• Insight into the public human resource management functions;
• Best practices in talent management;
• Trends and best practices in human resource management in the public sector in other African and developing countries;
• Topical and current information that encourages continuous self evaluation; and an interactive structure with activities, questions, research reports and the latest court decisions related to the HR field; and
• Three new themes were added to this edition to make the book even more relevant to the reader, namely the influence of the 4th Industrial revolution, green demands on the public employer and decolonisation.