This book examines the contribution of mass media to modern democracies, in comparative perspective. Part I deals with the conceptualization and implementation of a systematic framework to assess democratic media performance, both in terms of media systems and content. Part II studies media effects on the quality of democracy.

Although discussion of the digital divide is a relatively new phenomenon, social inequality is a deeply entrenched part of our current social world and is now reproduced in the digital sphere. Such inequalities have been described in multiple traditions of social thought and theoretical approaches. To move forward to a greater understanding of the nuanced dynamics of digital inequality, we need the theoretical lenses to interpret the meaning of what has been observed as digital inequality. This volume examines and explains the phenomenon of digital divides and digital inequalities from a theoretical perspective. Indeed, with there being a limited amount of theoretical research on the digital divide so far, Theorizing Digital Divides seeks to collect and analyse different perspectives and theoretical approaches in analysing digital inequalities, and thus propose a nuanced approach to study the digital divide. Exploring theories from diverse perspectives within the social sciences whilst presenting clear examples of how each theory is applied in digital divide research, this book will appeal to scholars and undergraduate and postgraduate students interested in sociology of inequality, digital culture, Internet studies, mass communication, social theory, sociology, and media studies.

A critical survey of Hollywood film musicals from the 1960s to the present. This book examines how, in the post-studio system era, cultural, industrial and stylistic circumstances transformed this once happy-go-lucky genre into one both fluid and cynical enough to embrace the likes of "Rocky Horror" and pave the way for "Cannibal!" and "Moulin Rouge!."

The must-have resource for media selling in today's technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects' advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

The Soviet attempt to propagandise the "new Soviet woman" through the magazines "Rabotnitsa" and "Krest'yanka" from the 1920s to the end of the Stalin era is explored here. Women were expected to play a full role in the construction of socialism, but they also had to reproduce the population. Balancing work and family did not prove easy in a climate of shifting economic and demographic priorities, and the periodic changes made to the model are charted here.

This groundbreaking and truly interdisciplinary collection of essays examines how digital media technologies require us to rethink established conceptualisations of human memory in terms of its discourses, forms and practices.

Football is the most popular sport on earth, and a near-universal means of expressing collective identification. This book investigates the uses made of football to create, shape and foster national identities in Spain since the beginning of the twentieth century. Its focus is on the manner in which football reporting has been utilized to cultivate Spanish, Catalan and Basque national myths and stereotypes in different historical circumstances. Football and National Identities in Spain shows the changing and artificial nature of myths and exposes the often dark vested interests behind the propagation of national narratives through soccer. This book analyses Spanish, British, French, German and Italian media to tell the fascinating story of how the Spanish national team went from perennial underachiever to one of the most lauded in the history of the game and the profound implications this transformation had for the national and international image of Spain.

Queercore is a queer and punk transmedia movement that was instigated in 1980s Toronto via the pages of the underground fanzine ("zine") J.D.s. Authored by G.B. Jones and Bruce LaBruce, J.D.s. declared "civil war" on the punk and gay and lesbian mainstreams, consolidating a subculture of likeminded filmmakers, zinesters, musicans and performers situated in pointed opposition to the homophobia of mainline punk and the lifeless sexual politics and exclusionary tendencies of dominant gay and lesbian society. More than thirty years later, queercore and its troublemaking productions remain under the radar, but still culturally and politically resonant. This book brings renewed attention to queercore, exploring the homology between queer theory/practice and punk theory/practice at the heart of queercore mediamaking. Through analysis of key queercore texts, this book also elucidates the tropes central to queercore's subcultural distinction: unashamed sexual representation, confrontational politics and "shocking" embodiments, including those related to size, ability and gender variance. An exploration of a specific transmedia subculture grounded in archival research, ethnographic interviews, theoretical argumentation and close analysis, ultimately, Queercore proffers a provocative, and tangible, new answer to the long-debated question, "What does it mean to be queer?"

What kinds of human individuals, events, things and commodities can best represent China? How have those representative symbols evolved in Chinese history? How have they been highlighted, disseminated and accepted? In this book, a full range of symbols and seemingly discrete social phenomena, hidden in diverse fields of Chinese society, are given lucid explanations based on the interdisciplinary theories of semiotics and communication. It studies the evolution of classic Chinese symbols through history and investigates the root causes for the communication of negative Chinese images in modern times. Besides, this book explicates the pattern of interaction between groups communication and mass communication in the Chinese society by exploring the different paths of transmutation and communication for the symbol of the "APEC Blue." How the image of China is constructed via non-government symbols is also addressed. By pointing out that classic semiotics has been reduced to an embarrassing dilemma of "a severe lack of historical sense," this book seeks to make Western semiotic findings bear closely on Chinese social reality and accomplish an updated contribution to this academic discipline. This book will appeal to scholars and students of semiotics and communication. Readers who are interested in modern Chinese society will also benefit from it.

Stories, whether they are fact or fiction, popular or not, are a proven method of pedagogy. In the age of media convergence and with the advancement of technology, stories have morphed into new forms; however, their core purpose remains the same, which is to pass on knowledge and information. The internet, with its inherent interactivity, and story, with its inherent capacity to engage, can lead to innovative and transformative learning experiences in media-rich environments. This book focuses on web-based Transmedia Storytelling Edutainment (TmSE) as an andragogical practice in higher education. Story is at the forefront of this investigation because narrative is the basis for developing entertainment media franchise that can be incorporated into pedagogical practice. The propulsion of this analysis consists of practice-based research through narrative inquiry and an e-module case study presented on multimedia storytelling in the classroom. A Transmedia Storytelling Framework is provided for creating screenplays for cross-media projects and for analyzing their appropriateness in education. Additionally, a hypertext screenplay, which allowed students to dig deeper into the story word and to build more knowledge, is evaluated for its use in higher education. Since screenplays are by nature writing for the screen, it is believed that the more visual the input, the more likely it is to be memorized and recalled. A link to The Goddess Within screenplay is available for download on the right hand side of this page.

Investigating the leading drama genres of different television eras in both Britain and the US, this book traces the evolution of television drama from the 'high culture' aspirations and technical limitations of its early days to the intense commercial competition that informs the creation of television drama today.

We all have had the experience of being divided, of being in two minds about something. Subpersonalities is the first book to do justice to the phenomena as a normal feature of our psychological life.

The condition of borders has been crucial to many recent exhibitions, conferences and publications. But there does not yet exist a convincing critical frame for the discussion of border discourses. Rethinking Borders offers just such an introduction. It develops important contexts in art and architectural theory, contemporary film-making, criticism and cultural politics, for the proliferation of 'border theories' and 'border practices' that have marked a new stage in the debates over postmodernism, cultural studies and postcolonialism.

The manuscript discusses the early days of communication research, explicitly the first works of Paul Lazarsfeld's radio and media research in Vienna, Newark, NJ, Princeton and New York during the years between the early 1930s, and the end of the 1940s. Lazarsfeld's Viennese radio research, especially the world's first extensive audience research - RAVAG study (1931) - is entirely new information for English speaking scholars. The book shows the details of Lazarsfeld's methodological reasoning in his projects in the field of communication. The book also presents the research institutes that Lazarsfeld founded in Vienna in 1931, from Newark Center in New Jersey (1935) to Princeton Office of Radio Research in 1937, and up to the foundation of Lazarsfeld's famous BASR at Columbia University in New York in the 1940s. The monograph shows how important Lazarsfeld's first studies were for the future development of communication.

Recent years have seen a renewed interest in the relationship between the news, media and death. Driven by a perceived ubiquity of death and dying on television, in newspapers and on the internet, many scholars have attempted to more closely examine aspects of this coverage. The result is that there now exists a large body of scholarly work on death in the news, yet what has been lacking is a comprehensive synthesis of the field. This book seeks to close this gap by analyzing the scholarship on death in the news by way of a thematic approach. It provides a historical overview, looks at the conditions of production, content and reception, and also analyzes emerging trends in the representation of death online. This fascinating account provides a much needed overview of what we currently know about death in the news and provides food for thought for future studies in the field.

Women's soap opera viewing has long been thought of by feminists and nonfeminists as an unproductive waste of time. Blumenthal takes the opposing view, arguing that women's "indulgence" in these programs is actually liberating. In overcoming the social opposition to the stigma attached to the feminine content and style, and engaging in soap opera viewing, women celebrate their femininity, particularly their gendered identification with romance, relationality, intuitiveness, talkativeness, and other aspects of emotionality. This book will be of interest to academics in the areas of sociology, women's studies, and media studies.

The dramatic expansion of the media and communications sector since the 1990s has brought South Asia on the global scene as a major center for media production and consumption. This book is the first overview of media expansion and its political ramifications in South Asia during these years of economic reforms. From the puzzling liberalization of media under military dictatorship in Pakistan to the brutal killings of journalists in Sri Lanka, and the growing influence of social media in riots and political protests in India, Nepal and Bangladesh, the chapters analyse some of the most important developments in the media fields of contemporary South Asia. Attentive to colonial histories as well as connections within and beyond South Asia in the age of globalization, the chapters combine theoretically grounded studies with original empirical research to unravel the dynamics of media as politics. The chapters are organized around the three frames of participation, control and friction. They bring to the fore the double edged nature of publicity and containment inherent in media, thereby advancing postcolonial perspectives on the massive media transformation underway in South Asia and the global South more broadly. For the first time bringing together the cultural, regulatory and social aspects of media expansion in a single perspective, this interdisciplinary book fills the need for overview and analytical studies on South Asian media.

Based on original research, this book disputes the notion that information management is a recent phenomenon. It traces its origins to the period 1945-1951, when the post-war Labour government, and its media architect, Herbert Morrison, moved from an idealistic commitment to open communication towards the pragmatic relationship with the media with which we are now familiar. In the process this government laid the foundations for the politics of spin. This book is indispensible to an understanding of the way contemporary governments communicate.

The recent history of broadcasting on both sides of the Atlantic, characterized by a great increase in the number of services on offer to the public, has been brought about by technological advances and economic pressures. This has inevitably affected traditional forms of content regulation. The book explores the moral basis and history of such regulation as it has until now been applied to major issues of taste and decency. These include the protection of children, obscenity and bad language, offences against religious sensibility, `reality' television, and stereotyping. Deciding What we Watch? considers the different constraints (in the law, cultural customs, and self-regulation) affecting broadcasters in the two societies and the means by which they have responded to them. The book describes, with examples, the operations of compliance regulations and standard controls. It also looks at the impact of the First Amendment on American broadcasting in this area. It looks at the arguments for the practicality of maintaining appropriate forms of restraint into the future. Deciding What we Watch? poses the question of how divided and diverse societies decide what is permissible to broadcast and how the issue might continue to evolve in the future.

This fascinating cultural history of the personal computer explains how user-friendly design allows tech companies to build systems that we cannot understand. Modern personal computers are easy to use, and their welcoming, user-friendly interfaces encourage us to see them as designed for our individual benefit. Rarely, however, do these interfaces invite us to consider how our individual uses support the broader political and economic strategies of their designers. In Transparent Designs, Michael L. Black revisits early debates from hobbyist newsletters, computing magazines, user manuals, and advertisements about how personal computers could be seen as usable and useful by the average person. Black examines how early personal computers from the Tandy TRS-80 and Commodore PET to the IBM PC and Apple Macintosh were marketed to an American public that was high on the bold promises of the computing revolution but also skeptical about their ability to participate in it. Through this careful archival study, he shows how many of the foundational principles of usability theory were shaped through disagreements over the languages and business strategies developed in response to this skepticism. In short, this book asks us to consider the consequences of a computational culture that is based on the assumption that the average person does not need to know anything about the internal operations of the computers we've come to depend on for everything. Expanding our definition of usability, Transparent Designs examines how popular and technical rhetoric shapes user expectations about what counts as usable and useful as much as or even more so than hardware and software interfaces. Offering a fresh look at the first decade of personal computing, Black highlights how the concept of usability has been leveraged historically to smooth over conflicts between the rhetoric of computing and its material experience. Readers interested in vintage computing, the history of technology, digital rhetoric, or American culture will be fascinated in this book.

Shaw argues that journalism should focus on deconstructing the underlying structural and cultural causes of political violence such as poverty, famine and human trafficking, and play a proactive (preventative), rather than reactive (prescriptive) role in humanitarian intervention.

Toy Story and the Inner World of the Child offers the first comprehensive analysis of the role of toys and play within the development of film and animation. The author takes the reader on a journey through the complex interweaving of the animation industry with inner world processes, beginning with the early history of film. Karen Cross explores digital meditations through an in-depth analysis of the Pixar Studios and the making of the Toy Story franchise. The book shows how the Toy Story functions as an outlet for exploring fears and anxieties relating to new technologies and industrial processes and the value of taking a psycho-cultural approach to recent controversies surrounding the film industry, particularly its cultural and sexual politics. The book is key reading for film and animation scholars as well as those who are interested in applications of psychoanalysis to popular culture and children's media.

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Breaking Bad: Critical Essays on the Contexts, Politics, Style, and Reception of the Television Series, edited by David P. Pierson, explores the contexts, politics, and style of AMC's original series Breaking Bad. The book's first section locates and addresses the series from several contemporary social contexts, including neo-liberalism, its discourses and policies, the cultural obsession with the economy of time and its manipulation, and the epistemological principles and assumptions of Walter White's criminal alias Heisenberg. Section two investigates how the series characterizes and intersects with current cultural politics, such as male angst and the re-emergence of hegemonic masculinity, the complex portrayal of Latinos, and the depiction of physical and mental impairment and disability. The final section takes a close look at the series' distinctive visual, aural, and narrative stylistics. Under examination are Breaking Bad's unique visual style whereby image dominates sound, the distinct role and use of beginning teaser segments to disorient and enlighten audiences, the representation of geographic space and place, the position of narrative songs to complicate viewer identification, and the integral part that emotions play as a form of dramatic action in the series.

Internet activism is playing a crucial role in the democratic reform happening across many parts of Southeast Asia. Focusing on Subang Jaya, a suburb of Kuala Lumpur, this study offers an in-depth examination of the workings of the Internet at the local level. In fact, Subang Jaya is regarded as Malaysia's electronic governance laboratory. The author explores its field of residential affairs, a digitally mediated social field in which residents, civil servants, politicians, online journalists and other social agents struggle over how the locality is to be governed at the dawn of the 'Information Era'. Drawing on the field theories of both Pierre Bourdieu and the Manchester School of political anthropology, this study challenges the unquestioned predominance of 'network' and 'community' as the two key sociation concepts in contemporary Internet studies. The analysis extends field theory in four new directions, namely the complex articulations between personal networking and social fields, the uneven diffusion and circulation of new field technologies and contents, intra- and inter-field political crises, and the emergence of new forms of residential sociality.