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Books > Reference & Interdisciplinary > Communication studies > Media studies

American Mass-Market Magazines (Hardcover, New): Alan Nourie American Mass-Market Magazines (Hardcover, New)
Alan Nourie
R2,479 R2,253 Discovery Miles 22 530 Save R226 (9%) Ships in 10 - 15 working days

More than 100 general magazines with circulation over 100,000, some still publishing and many memories from earlier this century, are described in two- or three-page profiles. . . . A chronology placing the periodicals on a time line provides an interesting, at-a-glance look at magazines' history. Most of the important magazines are included, except for some sports and women's magazines slated for future companion collections. "Library Journals"

This volume provides concise, in-depth histories of 106 of the most significant mass-market or general magazines in the United states--both active periodicals and those which have ceased publication. Included are magazines such as "Life," Colliers, "Playboy," "People," "Saturday Evening Post," and "Family Circle," as well as major tabloids, Sunday supplement magazines, regional magazines, and the most widely read publications devoted to specific audiences--"Modern Maturity," "Yankee," "Mechanix Illustrated," "American Farmer," and so on. Although the emphasis of the volume is the modern mass-market periodical, thirty-three titles have been included that either existed in their entirety in the nineteenth century or were established then. Generally, magazines with wide audience appeal and a circulation of over 100,000 were selected for inclusion. Taken together, these profiles offer the most comprehensive picture of American general interest magazine publishing available to date.

The profiles are arranged alphabetically by magazine title and see references have been included in the case of title variations. In many instances, the history included here is the only source of information on the magazine covered. In other cases, large amounts of material that have been written over the years on a title have been consolidated and the history and accompanying bibliography provided here will serve as the definitive source on the magazine in question. Locations have been provided in cases that might prove problematic. An indispensable source for journalism students and researchers, this volume belongs on the reference shelves of every academic and large public library.

Women in Culture - A Women's Studies Anthology (Hardcover, New): Peach Women in Culture - A Women's Studies Anthology (Hardcover, New)
Peach
R3,556 Discovery Miles 35 560 Ships in 10 - 15 working days

This anthology collects key texts on women in culture and offers an ideal introduction, for students in women's studies and feminism, to the cultural dimensions of women's experience today. The materials are drawn from a wide range of sources, including popular newspapers, women's and fashion magazines, academic journals, and textbooks. Together they reveal how the mass media, music, and pornography industries portray women, how advertising promotes unattainable standards of beauty for women, and how, for example, cultural expectations can promote date rape and sexual harassment. Women's contributions to culture are also explored.

Divided into three parts - The Cultural Construction of Gender, Cultural Institutions Defining Women; Opportunities for Women in Culture - the anthology offers ten chapters and a total of thirty-one readings, supported by detailed introductions, questions, suggested activities and bibliographies of key works (including films and videos) for further study.

The readings selected are by: Maya Angelou, Ellen Bass, John Berger, Carl Bohmer, Kim Chernin, Farai Chideya, Johnnetta B. Cole, Patricia Hill Collins, Terry Kay Diggs, Marilyn Friedman, Marilyn Frye, Gay and Lesbian Speakers' Bureau, Miranda Van Gelder, Shirley Glubka, bell hooks, Indiana University Empowerment Workshop, Douglas Kellner, Jean Kilbourne, Ynestra King, Audre Lorde, Martha Mahoney, Papusa Molina, Sherry B. Ortner, Andrea Parrot, Elayne Rapping, Linda M. Scott, Susan Sherwin, Carroll Smith-Rosenberg, Starhawk, Shari L. Thurer, Sojourner Truth, and Naomi Wolf.

Arabs and Muslims in the Media - Race and Representation after 9/11 (Hardcover, New): Evelyn Alsultany Arabs and Muslims in the Media - Race and Representation after 9/11 (Hardcover, New)
Evelyn Alsultany
R2,861 Discovery Miles 28 610 Ships in 18 - 22 working days

After 9/11, there was an increase in both the incidence of hate crimes and government policies that targeted Arabs and Muslims and the proliferation of sympathetic portrayals of Arabs and Muslims in the U.S. media. Arabs and Muslims in the Media examines this paradox and investigates the increase of sympathetic images of "the enemy" during the War on Terror.

Evelyn Alsultany explains that a new standard in racial and cultural representations emerged out of the multicultural movement of the 1990s that involves balancing a negative representation with a positive one, what she refers to as "simplified complex representations." This has meant that if the storyline of a TV drama or film represents an Arab or Muslim as a terrorist, then the storyline also includes a "positive" representation of an Arab, Muslim, Arab American, or Muslim American to offset the potential stereotype. Analyzing how TV dramas such as West Wing, The Practice, 24, Threat Matrix, The Agency, Navy NCIS, and Sleeper Cell, news-reporting, and non-profit advertising have represented Arabs, Muslims, Arab Americans, and Muslim Americans during the War on Terror, this book demonstrates how more diverse representations do not in themselves solve the problem of racial stereotyping and how even seemingly positive images can produce meanings that can justify exclusion and inequality.

Reconstructing Southern Rhetoric (Hardcover): Christina L. Moss, Brandon Inabinet Reconstructing Southern Rhetoric (Hardcover)
Christina L. Moss, Brandon Inabinet
R2,908 Discovery Miles 29 080 Ships in 18 - 22 working days

Southern rhetoric is communication's oldest regional study. During its initial invention, the discipline was founded to justify the study of rhetoric in a field of white male scholars analyzing significant speeches by other white men, yielding research that added to myths of Lost Cause ideology and a uniquely oratorical culture. Reconstructing Southern Rhetoric takes on the much-overdue task of reconstructing the way southern rhetoric has been viewed and critiqued within the communication discipline. The collection reveals that southern rhetoric is fluid and migrates beyond geography, is constructed in weak counterpublic formation against legitimated power, creates a region that is not monolithic, and warrants activism and healing. Contributors to the volume examine such topics as political campaign strategies, memorial and museum experiences, television and music influences, commemoration protests, and ethnographic experiences in the South. The essays cohesively illustrate southern identity as manifested in various contexts and ways, considering what it means to be a part of a region riddled with slavery, Jim Crow laws, and other expressions of racial and cultural hierarchy. Ultimately, the volume initiates a new conversation, asking what would southern rhetorical critique be like if it included the richness of the southern culture from which it came? Contributions by Whitney Jordan Adams, Wendy Atkins-Sayre, Jason Edward Black, Patricia G. Davis, Cassidy D. Ellis, Megan Fitzmaurice, Michael L. Forst, Jeremy R. Grossman, Cynthia P. King, Julia M. Medhurst, Ryan Neville-Shepard, Jonathan M. Smith, Ashli Quesinberry Stokes, Dave Tell, and Carolyn Walcott.

The Internet and Democracy in Global Perspective - Voters, Candidates, Parties, and Social Movements (Hardcover, 2014 ed.):... The Internet and Democracy in Global Perspective - Voters, Candidates, Parties, and Social Movements (Hardcover, 2014 ed.)
Bernard Grofman, Alexander H. Trechsel, Mark Franklin
R2,971 R1,800 Discovery Miles 18 000 Save R1,171 (39%) Ships in 10 - 15 working days

This volume provides an important update to our current understanding of politics and the internet in a variety of new contexts, both geographically and institutionally. The subject of e-democracy has morphed over the years from speculative and optimistic accounts of a future heightened direct citizen involvement in political decision-making and an increasingly withered state apparatus, to more prosaic investigations of party and governmental website content and micro level analyses of voters' online activities. Rather than levelling the communications and participation playing field, most studies concluded that existing patterns of bias and power distribution were being repeated online, with the one exception of a genuine change in the potential for protest and e-activism. Across all of these accounts, the question remains whether the internet is a levelling communication tool that elevates the profile of marginalised players in the political system, or whether it is a medium that simply reinforces existing power and participatory biases. While employing case studies from various global perspectives, this book investigates the role of digital media and competitive advantage, campaigns and the effect of social media, online communication as way of fomenting nonviolent revolutions and the undeniable and important role of the internet on democracy around the world.

Media, Bureaucracies, and Foreign Aid - A Comparative Analysis of the United States, the United Kingdom, Canada, France and... Media, Bureaucracies, and Foreign Aid - A Comparative Analysis of the United States, the United Kingdom, Canada, France and Japan (Hardcover, 5th ed. 2004)
Douglas A.Van Belle
R1,397 Discovery Miles 13 970 Ships in 18 - 22 working days

This is the first sustained comparative examination of the importance of media attention on the provision of economic assistance, suggesting that the news media is an important medium for policy makers to gauge potential domestic political pressures and thus the need to be responsive and even anticipatory in addressing problems real or perceived. Particular attention is paid to the responsiveness of bureaucracies, long held to among the most insulated institutions of government. Cross-national in scope, this book looks at the United States, the United Kingdom, Canada, France and Japan, facilitating a nuanced understanding of the interaction of international and domestic politics as mediated by the media.

The Near-Death of the Author - Creativity in the Internet Age (Paperback): John Potts The Near-Death of the Author - Creativity in the Internet Age (Paperback)
John Potts
R816 Discovery Miles 8 160 Ships in 10 - 15 working days

In the modern world of networked digital media, authors must navigate many challenges. Most pressingly, the illegal downloading and streaming of copyright material on the internet deprives authors of royalties, and in some cases it has discouraged creativity or terminated careers. Exploring technology's impact on the status and idea of authorship in today's world, The Near-Death of the Author reveals the many obstacles facing contemporary authors. John Potts details how the online culture of remix and creative reuse operates in a post-authorship mode, with little regard for individual authorship. The book explores how developments in algorithms and artificial intelligence (AI) have yielded novels, newspaper articles, musical works, films, and paintings without the need of human authors or artists. It also examines how these AI achievements have provoked questions regarding the authorship of new works, such as Does the author need to be human? And, more alarmingly, Is there even a need for human authors? Providing suggestions on how contemporary authors can endure in the world of data, the book ultimately concludes that network culture has provoked the near-death, but not the death, of the author.

Toward Reflexive Ethnography - Participating, Observing, Narrating (Hardcover): D. Bromley, Lewis F. Carter Toward Reflexive Ethnography - Participating, Observing, Narrating (Hardcover)
D. Bromley, Lewis F. Carter
R3,857 Discovery Miles 38 570 Ships in 10 - 15 working days

Religion and the Social Order

Electric Dreams - Computers in American Culture (Hardcover, New): Ted Friedman Electric Dreams - Computers in American Culture (Hardcover, New)
Ted Friedman
R2,862 Discovery Miles 28 620 Ships in 18 - 22 working days

Electric Dreams turns to the past to trace the cultural history of computers. Ted Friedman charts the struggles to define the meanings of these powerful machines over more than a century, from the failure of Charles Babbage's "difference engine" in the nineteenth century to contemporary struggles over file swapping, open source software, and the future of online journalism. To reveal the hopes and fears inspired by computers, Electric Dreams examines a wide range of texts, including films, advertisements, novels, magazines, computer games, blogs, and even operating systems.

Electric Dreams argues that the debates over computers are critically important because they are how Americans talk about the future. In a society that in so many ways has given up on imagining anything better than multinational capitalism, cyberculture offers room to dream of different kinds of tomorrow.

Violence and Understanding in Gaza - The British Broadsheets' Coverage of the War (Hardcover): D Kaposi Violence and Understanding in Gaza - The British Broadsheets' Coverage of the War (Hardcover)
D Kaposi
R1,994 R1,823 Discovery Miles 18 230 Save R171 (9%) Ships in 10 - 15 working days

Violence and Understanding in Gaza is the first comprehensive investigation of the British broadsheets' coverage of the Gaza War. Written in accessible language and engaging style, it critiques the newspapers' output, which it is argued replicates the black and white logic of war instead of focusing on negotiations and peace.

Marketing Literature - The Making of Contemporary Writing in Britain (Hardcover): C. Squires Marketing Literature - The Making of Contemporary Writing in Britain (Hardcover)
C. Squires
R1,405 Discovery Miles 14 050 Ships in 18 - 22 working days

This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.

I Watched a Wild Hog Eat My Baby! - A Colorful History of Tabloids and Their Cultural Impact (Hardcover): Bill Sloan I Watched a Wild Hog Eat My Baby! - A Colorful History of Tabloids and Their Cultural Impact (Hardcover)
Bill Sloan
R645 Discovery Miles 6 450 Ships in 10 - 15 working days

This lively, entertaining, and often funny history of America's supermarket tabloids is the first book to offer a behind-the-scene's look at the intriguing world of tabloid journalism, and especially the unique personalities that made it such a tremendously successful and influential force in today's media. Perhaps no one is more qualified to give the complete insider's account of the tabs than Bill Sloan, who helped guide the destinies of three major tabloids in their heyday. Sloan profiles the publishing eccentrics who conceived the first national tabloids, the greedy owners and screwball executives who called the shots, the ruthless underworld manipulators who fed off of the tabloids' phenomenal success, and the money-driven journalists who did the dirty work. I Watched a Wild Hog Ate My Baby reveals the whole sometimes-sordid, often-silly, but always-amazing story behind the multibillion-dollar industry these characters spawned.
Based on candid interviews with the author, the fascinating personalities who created the tabloids explain in their own words how and why they built these notorious rags into powerful and often feared journalistic empires. The late, legendary Enquirer founder Generoso (Gene) Pope, former Enquirer president Iain Calder, Globe cocreator and longtime editor John Vader, and many others offer hundreds of funny, juicy, irresistible glimpses into their zany business. Sloan traces the development of the tabs from their beginnings in sleazy, gore-filled sensationalism or soft-core smut and sex scandals, through the celebrity crazes of Jackie O. and Princess Di. He also discusses the widespread influence of the tabloids today on television journalism and the Internet, where the distinction between news and entertainment is quickly vanishing.
This enjoyable, eye-opening account is must reading for anyone interested in the people and the trends that shape our popular culture.

Democratizing Inequalities - Dilemmas of the New Public Participation (Hardcover): Caroline W. Lee, Michael McQuarrie, Edward... Democratizing Inequalities - Dilemmas of the New Public Participation (Hardcover)
Caroline W. Lee, Michael McQuarrie, Edward T. Walker; Foreword by Craig Calhoun
R2,878 Discovery Miles 28 780 Ships in 18 - 22 working days

Opportunities to "have your say," "get involved," and "join the conversation" are everywhere in public life. From crowdsourcing and town hall meetings to government experiments with social media, participatory politics increasingly seem like a revolutionary antidote to the decline of civic engagement and the thinning of the contemporary public sphere. Many argue that, with new technologies, flexible organizational cultures, and a supportive policymaking context, we now hold the keys to large-scale democratic revitalization. Democratizing Inequalities shows that the equation may not be so simple. Modern societies face a variety of structural problems that limit potentials for true democratization, as well as vast inequalities in political action and voice that are not easily resolved by participatory solutions. Popular participation may even reinforce elite power in unexpected ways. Resisting an oversimplified account of participation as empowerment, this collection of essays brings together a diverse range of leading scholars to reveal surprising insights into how dilemmas of the new public participation play out in politics and organizations. Through investigations including fights over the authenticity of business-sponsored public participation, the surge of the Tea Party, the role of corporations in electoral campaigns, and participatory budgeting practices in Brazil, Democratizing Inequalities seeks to refresh our understanding of public participation and trace the reshaping of authority in today's political environment.

Media and Revolt - Strategies and Performances from the 1960s to the Present (Paperback): Kathrin Fahlenbrach, Erling... Media and Revolt - Strategies and Performances from the 1960s to the Present (Paperback)
Kathrin Fahlenbrach, Erling Sivertsen, Rolf Werenskjold
R960 Discovery Miles 9 600 Ships in 10 - 15 working days

In what ways have social movements attracted the attention of the mass media since the sixties? How have activists influenced public attention via visual symbols, images, and protest performances in that period? And how do mass media cover and frame specific protest issues? Drawing on contributions from media scholars, historians, and sociologists, this volume explores the dynamic interplay between social movements, activists, and mass media from the 1960s to the present. It introduces the most relevant theoretical approaches to such issues and offers a variety of case studies ranging from print media, film, and television to Internet and social media.

Empire of Pictures - Global Media and the 1960s Remaking of American Foreign Policy (Hardcover): Soenke Kunkel Empire of Pictures - Global Media and the 1960s Remaking of American Foreign Policy (Hardcover)
Soenke Kunkel
R2,846 Discovery Miles 28 460 Ships in 10 - 15 working days

In Cold War historiography, the 1960s are often described as a decade of mounting diplomatic tensions and international social unrest. At the same time, they were a period of global media revolution: communication satellites compressed time and space, television spread around the world, and images circulated through print media in expanding ways. Examining how U.S. policymakers exploited these changes, this book offers groundbreaking international research into the visual media battles that shaped America's Cold War from West Germany and India to Tanzania and Argentina.

Britain Colonized - Hollywood's Appropriation of British Literature (Hardcover, 2006 ed.): J Jeffers Britain Colonized - Hollywood's Appropriation of British Literature (Hardcover, 2006 ed.)
J Jeffers
R1,434 Discovery Miles 14 340 Ships in 18 - 22 working days

This study explores Hollywood's invention of Britain through the adaptation of its literature. Utilizing Derrida's Margins of Philosophy , texts by Gilles Deleuze and his work with Felix Guattari, this text identifies the future of British and Anglophone literary and cultural studies as a group of citations appropriated for American ends.

Transnational Feminism in Film and Media (Hardcover): K. Marciniak, A. Imre, Aine O'Healy Transnational Feminism in Film and Media (Hardcover)
K. Marciniak, A. Imre, Aine O'Healy
R1,410 Discovery Miles 14 100 Ships in 18 - 22 working days

This book opens up a new field at the intersections of transnational, feminist, and media studies. The collection brings feminist theories to bear on the discourses of transnationality embedded in a range of recent films and video art from diverse locations in North Africa, Asia, Europe, and North America. Paying particular attention to new frontiers of migration, an increasing vigilance vis-a-vis the foreign, and the gendered and racialized representations of mobility, the book charts innovative feminist strategies for the interpretation of contemporary visual cultures. This ambitious volume will be an important guide for scholars and students interested in approaching global media cultures from transnational feminist perspectives

The Flacks of Washington - Government Information and the Public Agenda (Hardcover): David Morgan The Flacks of Washington - Government Information and the Public Agenda (Hardcover)
David Morgan
R2,217 R2,047 Discovery Miles 20 470 Save R170 (8%) Ships in 10 - 15 working days
The Australian TV Book (Paperback): Stuart Cunningham The Australian TV Book (Paperback)
Stuart Cunningham
R1,076 Discovery Miles 10 760 Ships in 10 - 15 working days

Television is the most pervasive mass medium of the industrialised world. It is blamed for creating alienation and violence in society, yet at the same time regarded as trivial and unworthy of serious attention. It is the main purveyor of global popular culture, yet also intensely local. The Australian TV Book paints the big picture of the small screen in Australia. It examines industry dynamics in a rapidly changing environment, the impact of new technology, recent changes in programming, and the ways in which the television industry targets its audiences. The authors highlight what is distinctive about television in Australia, and how it is affected by international developments. This book is essential reading for anyone who wants to understand Australian television today.Stuart Cunningham is Professor of Media and Journalism at Queensland University of Technology. Graeme Turner is director of the Centre for Critical and Cultural Studies at the University of Queensland. They are editors of the leading textbook The Media in Australia and authors of many other works on the media.

Multiculturalism - Humanist Perspectives (Hardcover): Robert B. Tapp Multiculturalism - Humanist Perspectives (Hardcover)
Robert B. Tapp
R702 R662 Discovery Miles 6 620 Save R40 (6%) Ships in 18 - 22 working days

Multiculturalism has become an ambiguous but potent battle cry in U.S. society, lauded by proponents as a call to tolerate different cultural traditions and values, and deplored by detractors as an attack on the highest standards of Western culture. This anthology explores this controversial social movement from various humanist perspectives.
Building on an Enlightenment cosmopolitanism, humanists have critically evaluated all cultures, especially their own. From this stance, contentions involving race, gender, sexual orientation, class, religion, ethnicity, and nation can be freshly assessed among the competing claims of the rapidly hybridizing yet polarizing world into which we are moving. Although any attempt to impose a specific vision on this multifarious global community will clearly fail, a noncritical relativism will just as certainly lead to anarchy. Humanism's combined use of critical reason in the developing sciences and an ethical wisdom that transcends past traditions points toward a way to live and learn together, while improving ourselves in the process.
Unfortunately, most nations and most religions persist in focusing on their own perceived superiority, relying on historical claims and traditional authorities. Humanists make no such claims but appeal to the potentialities of human values emerging in a post-traditional world. This volume provides the outlines of the directions such consensus-building might take. The distinguished contributors include Khoren Arisian, Vern L. Bullough, Howard Callaway, Paul Kurtz, Sarah W. Oelberg, Don Page, Howard Radest, Andreas Rosenberg, Harvey Sarles, Robert B. Tapp, Michael Werner, and Carol Wintermute.

Digital Cultures and the Politics of Emotion - Feelings, Affect and Technological Change (Hardcover): Athina Karatzogianni, Adi... Digital Cultures and the Politics of Emotion - Feelings, Affect and Technological Change (Hardcover)
Athina Karatzogianni, Adi Kuntsman
R3,339 Discovery Miles 33 390 Ships in 18 - 22 working days

Fifteen thought-provoking essays engage in an innovative dialogue between cultural studies of affect, feelings and emotions, and digital cultures, new media and technology. The volume provides a fascinating dialogue that cuts across disciplines, media platforms and geographic and linguistic boundaries.

Media, Anthropology and Public Engagement (Hardcover): Sarah Pink, Simone Abram Media, Anthropology and Public Engagement (Hardcover)
Sarah Pink, Simone Abram
R2,842 Discovery Miles 28 420 Ships in 10 - 15 working days

Contemporary anthropology is done in a world where social and digital media are playing an increasingly significant role, where anthropological and arts practices are often intertwined in museum and public intervention contexts, and where anthropologists are encouraged to engage with mass media. Because anthropologists are often expected and inspired to ensure their work engages with public issues, these opportunities to disseminate work in new ways and to new publics simultaneously create challenges as anthropologists move their practice into unfamiliar collaborative domains and expose their research to new forms of scrutiny. In this volume, contributors question whether a fresh public anthropology is emerging through these new practices.

Mediating Faith - Faith Formation in a Trans-media Era (Paperback): Clint Schneckloth Mediating Faith - Faith Formation in a Trans-media Era (Paperback)
Clint Schneckloth
R734 Discovery Miles 7 340 Ships in 10 - 15 working days

The church struggles with media. Whether it is a denomination negotiating the 24 hour news cycle or a church evaluating how Facebook or online games are influencing the youth group, media is raising questions and placing demands on communities of faith in ways that could not have been imagined just 20 years ago. Thus the importance of understanding media for the church has never been greater.In Mediating Faith, church leaders of all kinds will find Clint Schnekloth an engaging and insightful guide to this new and sometimes wondrous world. In doing so he offers an evaluation and theological response to the trans-media era that highlights its potential to transform our work and world.Far from frightening, Schnekloth highlights the opportunities and the riches of this fascinating time.

The Interplay Between Political Theory and Movies - Bridging Two Worlds (Hardcover, 1st ed. 2019): Ulrich Hamenstadt The Interplay Between Political Theory and Movies - Bridging Two Worlds (Hardcover, 1st ed. 2019)
Ulrich Hamenstadt
R2,672 Discovery Miles 26 720 Ships in 18 - 22 working days

This book presents essays and scientific contributions examining the link between popular media and politics. The essays focus on the question of how political and social change, concepts of power, and utopian elements are reflected in selected films and television series. The book applies a political science perspective, covering theories from political philosophy, political sociology and international relations, and examines a wide range of movies and TV series, such as The Godfather, Fight Club, The Walking Dead and Game of Thrones. It will appeal to anyone interested in studying how political ideas, concepts and messages can be illustrated and visualized using the complex media of movies and TV series.

Media and Gender Adaptation - Regendering, Critical Creation and the Fans (Hardcover): Lucy Irene Baker Media and Gender Adaptation - Regendering, Critical Creation and the Fans (Hardcover)
Lucy Irene Baker
R2,855 Discovery Miles 28 550 Ships in 10 - 15 working days

Media and Gender Adaptation examines how fans and professionals change the gender of characters when they adapt existing work. Using research into fans, and case studies on Sherlock Holmes, Ghostbusters and Doctor Who, it illustrates the foundation of the process and ways the works engage with and critique media and gender at a political level. The default maleness of narratives in media are reworked to be inclusive of other points of view. Regendering as an adaptational technique relies on audience familiarity with existing works, however it also reveals an increasing trend in aggressive backlash against interpretations of media that include marginalised and minority communities. Combining analysis of fanfiction, television and big budget Hollywood productions, Media and Gender Adaptation also analyses fan responses to regendering in popular media. Through demographic surveys and interviews with fans, creators and broader audiences, a combination of playful and serious attitudes to gender are revealed to be part of how transformative fans (professional or not) adapt work. Specific fanfiction examples are analysed alongside professional works to reveal the depth and breadth of fannish play in regendered work and the constraints that professional adaptations are held to. It also reveals a schism in audiences, and those researching media, where the intersection of gender and race are sites of tension - nostalgia combining with expected representation of gender and race to create an aggressive defence of an original work that reiterates the mainstream hierarchies of gender and race.

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