"Advertising in the Age of Persuasion "documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century.

This book examines the fate of post-Soviet press freedom and media culture in the context of the growing impact of globalisation. To understand the complicated situation that has arisen with respect to these issues in post-Soviet space is impossible without collaboration between political scientists, sociologists, cultural analysts, media studies researchers and media practitioners. The book is one of the first attempts to bridge the gaps between political and cultural studies approaches, between textual analysis and audience research, as well as between practitioner-led and scholarly approaches to the post-Soviet media The cumulative impact of the essays contained in this section is to reinforce the intuition which inspired it: that the post-Soviet media remain a highly heterogeneous, complex and dynamic field for investigation. With contributions from scholars and journalists across Europe (including the former Soviet Union), the collection addresses such issues as censorship and elections, the legacy of the Soviet past, terrorism and the media, the post-Soviet business press, advertising and nation building, official press discourse and entrepreneurship, and global formats on Russian television. This book was originally published as a special issue of Europe-Asia Studies.

American Education in Popular Media explores how popular media has represented schooling in the United States over the course of the twentieth century. Terzian and Ryan examine prevalent portrayals of students and professional educators while addressing contested purposes of schooling in American society.

"Fashion on Television" provides a comprehensive critical examination of the intersection between fashion, television and celebrity culture. The book brings together theoretical approaches to the symbolic force of television and fashion-forward programming on a global scale.Examining case studies such as Sex and the City, Gossip Girl, Ugly Betty and Mad Men, the book examines how TV has made style icons out of leading actresses and fashion-conscious consumers out of audiences. Using a varied methodology, including textual and contextual analysis, this study explores the cultural uses of onscreen fashion at the level of industry, text and intertext."Fashion on Television" is essential reading for those seeking to understand the cultural function of costume in a television context. Written accessibly with a multi-disciplinary approach, it will appeal to students and scholars from film and media, fashion and cultural studies, to sociology and women's studies.

The start of the 1990s saw the fall of the Berlin Wall and the reunification of Germany into one new nation that would be a formidable economic force around the world. But to many Americans educated by the news and entertainment media, the image of Germany remained a holdover from World War II and the Holocaust. When the American media were not presenting an outdated, jackbooted view of Germany, they were portraying it as a country epitomizing the world's Communist/Capitalist struggle. For three decades the American news and entertainment media presented the image of Germany as being a country hopelessly divided. Now they were faced with a new country and a new set of images to deal with just as Germany exerts itself more powerfully than ever on the world economic scene.

How much attention has this new Germany received in the American media, and how accurate are the new portrayals? Have the media images changed during the 1990s and, if so, how much and in what direction? Willis examines these issues as well as the status of international news in the American media. The result is a book of great interest to scholars, researchers, and students involved with the mass media, contemporary affairs, and European Studies.

Action! Film is a common and powerful element in the social studies classroom and Cinematic Social Studies explores teaching and learning social studies with film. Teaching with film is a prominent teaching strategy utilized by many teachers on a regular basis. Cinematic Social Studies moves readers beyond the traditional perceptions of teaching film and explores the vast array of ideas and strategies related to teaching social studies with film. The contributing authors of this volume seek to explain, through an array of ideas and visions, what cinematic social studies can/should look like, while providing research and rationales for why teaching social studies with film is valuable and important. This volume includes twenty-four scholarly chapters discussing relevant topics of importance to cinematic social studies. The twenty four chapters are divided into three sections. This stellar collection of writings includes contributions from noteworthy scholars like Keith Barton, Wayne Journell, James Damico, Cynthia Tyson, and many more.

Disassembling the Celebrity Figure: Credibility and the Incredible questions the credibility of celebrity brands, exploring how fandoms depend on perceptions and representations of authenticity. It asks how authenticity is projected by global celebrities, and how fans consume these carefully curated personas, and explores how the media breaks down barriers between celebrities and fans. It presents a discussion of celebrities as brands, exploring how their images are maintained after they pass away. It also offers analysis of the ways in which historical figures are later reconstructed as celebrities, and explores how their images are circulated and consumed across contemporary media. Ultimately, the book examines authenticity in celebrity culture by looking at fandom, media representation, branding and celebrity deaths. Contributors are Marie Josephine Bennett, Lise Dilling-Nielsen, Kylo-Patrick R. Hart, Mingyi Hou, Renata Iwicka, Ephraim Das Janssen, Magdalen Wing-Chi Ki, Celia Lam, Mirella Longo, Aliah Mansor, Jackie Raphael and Millicent Weber.

Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

This volume brings together a range of different specialists in the arts and cultural industries, as well as international academics and public intellectuals, to explore how media and communication practices for social change are currently being reconfigured in both conceptual and rhetorical terms.

Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.

This book offers a theoretically sophisticated and empirically rich study of the intersections of contemporary Christianity and youth culture, focusing on evangelical engagements with punk, hip hop, surfing, and skateboarding. Ibrahim Abraham draws on interviews and fieldwork with dozens of musicians and sports enthusiasts in the USA, UK, Australia, and South Africa, and the analysis of evangelical subcultural media including music, film, and extreme sports Bibles. Evangelical Youth Culture: Alternative Music and Extreme Sports Subcultures makes innovative use of multiple theories of youth cultures and subcultures from sociology and cultural studies, and introduces the "serious leisure perspective" to the study of religion, youth, and popular culture. Engaging with the experiences of Pentecostal punks, surfing missionaries, township rappers, and skateboarding youth pastors, this book makes an original contribution to the sociology of religion, youth studies, and the study of religion and popular culture.

Studies of digital communication technologies often focus on the apparently unique set of multimodal resources afforded to users and the development of innovative linguistic strategies for performing mediatised identities and maintaining online social networks. This edited volume interrogates the novelty of such practices by establishing a transhistorical approach to the study of digital communication. The transhistorical approach explores language practices as lived experiences grounded in historical contexts, and aims to identify those elements of human behaviour that transcend historical boundaries, looking beyond specific developments in communication technologies to understand the enduring motivations and social concerns that drive human communication. The volume reveals long-term patterns in the indexical functions of seemingly innovative written and multimodal resources and the ideologies that underpin them, and shows that methods are not necessarily contingent on their datasets: historical analytic frameworks can be applied to digital data and newer approaches used to understand historical data. These insights present exciting opportunities for English language researchers, both historical and modern.

This volume brings together original analyses about how the Middle East is depicted on U.S. television news. It analyzes some of the most intensely reported news stories of the past decade. Its revealing studies also show how broadcasting on Middle Ease issues has changed in recent years. These studies offer important and provocative findings regarding crucual issues in Middle East coverage.

This Critical Theory and Contemporary Society volume offers an original analysis of the role of the digital in today's society. It rearticulates critical theory by engaging it with the challenges of the digital revolution to show how the digital is changing the ways in which we lead our politics, societies, economies, media, and even private lives. In particular, the work examines how the enlightenment values embedded within the culture and materiality of digital technology can be used to explain the changes that are occurring across society. Critical Theory and the Digital draws from the critical concepts developed by critical theorists to demonstrate how the digital needs to be understood within a dialectic of potentially democratizing and totalizing technical power. By relating critical theory to aspects of a code-based digital world and the political economy that it leads to, the book introduces the importance of the digital code in the contemporary world to researchers in the field of politics, sociology, globalization and media studies.

Cultural Diversity and Global Media explores therelationship between the media and multiculturalism. * Summarises and critically discusses current approaches tomulticulturalism and the media from a global perspecive * Explores both the theoretical debates and empirical findings onmulticulturalism and the media * Assumes the new perspective of mediation of cultural diversity,which critically combines elements of previous theories in order togain a better understanding of the relationship between the mediaand cultural diversity * Explores media 'moments' of production,representation and consumption, while incorporating arguments ontheir shifting roles and boundaries * Examines separately the role of the internet, which is linkedto many changes in patterns of media production, representation andto increased possibilities for diasporic and transnationalcommunication * Contains pedagogical features that enable readers to understandand critically engage with the material, and draws upon and reviewsan extensive bibliography, providing a useful reference tool.

After celebrating their country's three decades of fantastic economic success, many Chinese are now asking, "What comes next?" How can China convert its growing economic power into political and cultural influence around the globe?
William A. Callahan's China Dreams gives voice to China's many different futures by exploring the grand aspirations and deep anxieties of a broad group of public intellectuals. Stepping outside the narrow politics of officials vs. dissidents, Callahan examines what a third group--"citizen intellectuals"--think about China's future. China Dreams eavesdrops on fascinating conversations between officials, scholars, soldiers, bloggers, novelists, film-makers and artists to see how they describe China's different political, strategic, economic, social and cultural futures. Callahan also examines how the PRC's new generation of twenty- and thirty-somethings is creatively questioning "The China Model" of economic development. The personal stories of these citizen intellectuals illustrate China's zeitgeist and a complicated mix of hopes and fears about "The Chinese Century," providing a clearer sense of how the PRC's dramatic economic and cultural transitions will affect the rest of the world.
China Dreams explores the transnational connections between American and Chinese people, providing a new approach to Sino-American relations. While many assume that 21st century global politics will be a battle of Confucian China vs. the democratic west, Callahan weaves Chinese and American ideals together to describe a new "Chimerican dream."

"Hamlet" has inspired four outstanding film adaptations that continue to delight a wide and varied audience and to offer provocative new interpretations of Shakespeare's most popular play. "Cinematic Hamlet" contains the first scene-by-scene analysis of the methods used by Laurence Olivier, Franco Zeffirelli, Kenneth Branagh, and Michael Almereyda to translate Hamlet into highly distinctive and remarkably effective films. Applying recent developments in neuroscience and psychology, Patrick J. Cook argues that film is a medium deploying an abundance of devices whose task it is to direct attention away from the film's viewing processes and toward the object represented. Through careful analysis of each film's devices, he explores the ways in which four brilliant directors rework the play into a radically different medium, engaging the viewer through powerful instinctive drives and creating audiovisual vehicles that support and complement Shakespeare's words and story. "Cinematic Hamlet" will prove to be indispensable for anyone wishing to understand how these films rework Shakespeare into the powerful medium of film.

The Global Dynamics of News is an attempt to locate the study of news-perhaps the genre best epitomizing the process of media globalization-within contemporary debate about news flow, transnational media-cultures and globalization. This book seeks to fill a considerable gap in the literature on international communication and transnational media studies, which have focused on issues of media culture, especially popular culture while leaving news underexplored. This book is the first of its kind, bringing together both theoretical essays and case studies that are informed by historical and contemporary debates about issues of media flow and media imperialism specifically, and those of media globalization generally.

This book focuses on how everyday media such as Facebook, iTunes and Google can be understood in new ways for the 21st century through ideas of convergence. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media.

This absorbing anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Expanding on the existing theoretical framing of the online celebrity experience, the editors re-theorize microcelebrity to accommodate developments in global internet governance, the evolution of platform politics, the emergence of hybrid forms of celebrity, and the collapsing networks between old and new media. Chapters analyse experiences across Asia, Europe, Latin America and Australia, and consider microcelebrities at all stages of their careers, from everyday users and beginners to veteran influencers. Arguing for new perspectives and theories of microcelebrity that take into account colonial geographies, cross-media networks between influencers and legacy media, and gendered aggression and political discourses in a social media-saturated age, this volume will be of huge value to students and scholars of microcelebrity, social media, digital labour, creative industries and internet culture.

"Hexagonal Variations "provides an essential overview of key debates about contemporary French society and culture. Concise, challenging and comprehensive, its chapters each address the processes of change and redefinition that characterise France today. Contributors analyse and situate cinematic, literary, online and visual texts, mediatic, political and everyday discourses, in each case pinpointing how diversity, plurality and reinvention inflect cultural and social evolution in France. The chapters in the collection share a key set of thematic concerns and raise topics for debate among scholars and students alike. Central to these are questions about France's uncertain place and role in Europe and the wider world; the morphing topography of its capital; and the many conundrums posed by the persistence of Republican paradigms in a global environment. If France is no longer the exception, what are the versions and varieties of being French that are lived, thought and imagined in the new millennium?

European Media provides a clear, concise account of the structures, dynamics and realities of the changing face of media in Europe. It offers a timely and illuminating appraisal of the issues surrounding the development of new media in Europe and explores debates about the role of the media in the formation of a European public sphere and a European identity. The book argues that Europe offers an ideal context for examining interactions between global, regional and national media processes and its individual chapters consider: the changing structure of the European media; the development of new media; the Europeanization of the media in the region; the challenges for the content; and audiences. Special emphasis is given to the transformation of political communication in Europe and the alleged emergence of a European public sphere and identity. European Media: Structures, Politics and Identity is an invaluable text for courses on media and international studies as well as courses dealing with European and national policy studies. It is also helpful to students, researchers and professionals in the media sector since it combines hard facts with theoretical insight.

An in-depth look at the role of media in the struggle for transgender inclusion From television shows like Orange is the New Black and Transparent, to the real-life struggles of Caitlyn Jenner splashed across the headlines, transgender visibility is on the rise. But what was it like to live as a transgender person in a media environment before this transgender boom in television? While pop culture imaginations of transgender identity flourish and shape audience's perceptions of trans identities, what does this new media visibility mean for transgender individuals themselves? Struggling for Ordinary engagingly answers these questions, offering a snapshot of how transgender individuals made their way toward a sense of ordinary life by integrating available media into their everyday experiences. Drawing on in-depth interviews with transgender communities, Andre Cavalcante offers a richly detailed account of how the media impacts the lives and experiences of transgender individuals. He grippingly looks at the emotional toll that media takes on this population along with their resilience in the face of disempowerment. Deeply rooted in the life stories of transgender people, the book uses everyday circumstances to show how media and technology operate as a medium through which transgender individuals are able to cultivate an understanding of their identities, build inhabitable worlds, and achieve the routine affordances of everyday life from which they are often excluded. Expertly researched and eloquently argued, Struggling for Ordinary sheds a fascinating new light of the everyday struggles of individuals and communities, to seek a life in which transgender identity is fully integrated into the ordinary.