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Books > Medicine > General issues > Public health & preventive medicine

Higher-Order Growth Curves and Mixture Modeling with Mplus - A Practical Guide (Hardcover, 2nd edition): Kandauda A. S.... Higher-Order Growth Curves and Mixture Modeling with Mplus - A Practical Guide (Hardcover, 2nd edition)
Kandauda A. S. Wickrama, Tae Kyoung Lee, Catherine Walker O'Neal, Frederick O. Lorenz
R4,161 Discovery Miles 41 610 Ships in 12 - 17 working days

- The first practical introduction to second-order and growth mixture models using Mplus 8.4 -Introduces simple and complex models through incremental steps with increasing complexity -Each model is presented with figures with associated syntax that highlight what the statistics mean, Mplus applications, and an interpretation of results, to maximize understanding. - Second-order and growth mixture modeling is increasingly being used in various disciplines to analyze changes in individual attributes such as personal behaviors and relationships over time

Empty Suffering - A Social Phenomenology of Depression, Anxiety and Addiction (Hardcover): Domonkos Sik Empty Suffering - A Social Phenomenology of Depression, Anxiety and Addiction (Hardcover)
Domonkos Sik
R4,143 Discovery Miles 41 430 Ships in 12 - 17 working days

Interdisciplinary in approach, this book combines philosophy, sociology, history and psychology in the analysis of contemporary forms of suffering. With attention to depression, anxiety, chronic pain and addiction, it examines both particular forms of suffering and takes a broad view of their common features, so as to offer a comprehensive and parallel view both of the various forms of suffering and the treatments commonly applied to them. Highlighting the challenges and distortions of the available treatments and identifying these as contributory factors to the overall problem of contemporary suffering, Empty Suffering promises to widen the horizon of therapeutic interventions and social policies. As such, it will appeal to scholars across the social sciences and humanities with interests in mental health and disorder, social theory and social pathologies.

Disabling Policies? - A Comparative Approach to Education Policy and Disability (Paperback): Gillian Fulcher Disabling Policies? - A Comparative Approach to Education Policy and Disability (Paperback)
Gillian Fulcher
R1,218 R1,058 Discovery Miles 10 580 Save R160 (13%) Ships in 9 - 15 working days

First published in 1989, this book is about integrating or mainstreaming policies, looking specifically at how to improve circumstances for schoolchildren with disabilities or handicaps, and their teachers. The author draws on her experiences, both within and outside the academic institution, to conceptualise and theorise policy, so as to place this policy in a political framework and locate it in a wider model of social life. This model is then used to disentangle the nature and effects of policy practices surrounding integration and mainstreaming, looking at practice in various parts of Europe, the US and Australia, at that time. Although written at the end of the 1980s, this book discusses topics that are still relevant today.

Virus Detection (Hardcover): Charles H. Wick Virus Detection (Hardcover)
Charles H. Wick
R2,531 Discovery Miles 25 310 Ships in 12 - 17 working days

Viruses do not behave as other microbes; their life cycles require infecting healthy cells, commandeering their cellular apparatus, replicating and then killing the host cell. Methods for virus detection and identification have been developed only in the past few decades. These recently developed methods include molecular, physical, and proteomic techniques. All these approaches (Electron Microscopy, Molecular, Direct Counting, and Mass Spectrometry Proteomics) to detection and identification are reviewed in this succinct volume. It is written in approachable language with enough detail for trained professionals to follow and want to recommend to others. Key Features Covers common detection methods Reviews the history of detection from antiquity to the present Documents the strengths and weaknesses of various detection methods Describes how to detect newly discovered viruses Recommends specific applications for clinical, hospital, environmental, and public health uses

The limbo people - A study of the constitution of the time universe among the aged (Hardcover): Haim Hazan The limbo people - A study of the constitution of the time universe among the aged (Hardcover)
Haim Hazan
R2,840 Discovery Miles 28 400 Ships in 12 - 17 working days

First published in 1980, The limbo people is based upon research carried out in a day centre ('the Centre') for elderly Jewish people in a London Borough and studies the experience and the conception of time among the elderly. The development of the arguments concerning time was founded on (a) the relationship between the community of participants and the outside world; and (b) the construction of events and interactions between participants at the Centre. The organization of this book re-enacts the process of reconstituting time as manifested in the Centre, against the background of the participants previous experiences, and in terms of their present existential situations. This book will be of interest to students of sociology, anthropology and gerontology.

The Routledge Handbook of Anthropology and Reproduction (Hardcover): Sallie Han, Cecilia Tomori The Routledge Handbook of Anthropology and Reproduction (Hardcover)
Sallie Han, Cecilia Tomori
R6,598 Discovery Miles 65 980 Ships in 12 - 17 working days

The Routledge Handbook of Anthropology and Reproduction is a comprehensive overview of the topics, approaches, and trajectories in the anthropological study of human reproduction. The book brings together work from across the discipline of anthropology, with contributions by established and emerging scholars in archaeological, biological, linguistic, and sociocultural anthropology. Across these areas of research, consideration is given to the contexts, conditions, and contingencies that mark and shape the experiences of reproduction as always gendered, classed, and racialized. Over 39 chapters, a diverse range of international scholars cover topics including: Reproductive governance, stratification, justice, and freedom. Fertility and infertility. Technologies and imaginations. Queering reproduction. Pregnancy, childbirth, and reproductive loss. Postpartum and infant care. Care, kinship, and alloparenting. This is a valuable reference for scholars and upper-level students in anthropology and related disciplines associated with reproduction, including sociology, gender studies, science and technology studies, human development and family studies, global health, public health, medicine, medical humanities, and midwifery and nursing.

The Pandemic Crisis and the European Union - COVID-19 and Crisis Management (Hardcover): Isabel Camisao, Paulo Vila Maior The Pandemic Crisis and the European Union - COVID-19 and Crisis Management (Hardcover)
Isabel Camisao, Paulo Vila Maior
R4,135 Discovery Miles 41 350 Ships in 12 - 17 working days

This book assesses the implications of the COVID-19 pandemic for the European Union (EU), as well as its response in dealing with an overarching, multidimensional crisis with consequences extending beyond public health safety to political, economic, legal, and institutional arenas. It argues the pandemic represents a symmetric crisis cutting across countries with different social, economic and political characteristics and which yet - despite favouring cooperative solutions at the supranational level - has largely been met with initial responses of a national, even local, nature. So, how well did the EU perform as a crisis manager in the pandemic crisis? This book will be of key interest to scholars, students and readers of crisis, pandemic and health management, European Union politics and governance.

Health Psychology in Clinical Practice (Hardcover): Mark Forshaw Health Psychology in Clinical Practice (Hardcover)
Mark Forshaw
R4,136 Discovery Miles 41 360 Ships in 12 - 17 working days

* This is a unique source of information on clinical practice, written by health psychologists for health psychologists. (The vast majority of literature on clinical practice in psychology has been written by clinical psychologists). * Provides guidance for health psychologists on how to provide high-quality, evidence-based, clinical support for patients and utilise relevant therapies. * Features semi-biographical accounts of the work of some of the most established and experienced clinically working health psychologists in the UK. * The COVID19 outbreak has seen an unprecedented number of health psychologists contributing to the research and debate and supporting others on the frontline. This volume hammers home the message that health psychologists are a unique and expert group who can make a real difference in healthcare.

Elderhood - Redefining Aging, Transforming Medicine, Reimagining Life (Paperback): Louise Aronson Elderhood - Redefining Aging, Transforming Medicine, Reimagining Life (Paperback)
Louise Aronson
R568 R442 Discovery Miles 4 420 Save R126 (22%) Ships in 10 - 15 working days
Juvenile Risk and Needs Assessment - Theory, Research, Policy, and Practice (Hardcover): Christopher J. Sullivan, Kristina K... Juvenile Risk and Needs Assessment - Theory, Research, Policy, and Practice (Hardcover)
Christopher J. Sullivan, Kristina K Childs
R4,142 Discovery Miles 41 420 Ships in 12 - 17 working days

* Provides a comprehensive overview of the current state of theory, research, policy, and practice of juvenile risk and needs assessment (JRNA) * Informs future methodology, policy, and practice that will facilitate effective and fair case decisions * Covers JRNA as a set of interrelated pieces for assessing and making decisions about juveniles

Accessibility Denied. Understanding Inaccessibility and Everyday Resistance to Inclusion for Persons with Disabilities... Accessibility Denied. Understanding Inaccessibility and Everyday Resistance to Inclusion for Persons with Disabilities (Hardcover)
Hanna Egard, Kristofer Hansson, David Wasterfors
R4,144 Discovery Miles 41 440 Ships in 12 - 17 working days

Provides a new and innovative approach through an ethnographic and people-centred conceptualization of "access", and a consideration of why social change appears to be slowing down, hampered or even sidestepped. Provides empirical studies but also elaborates on theoretical perspectives and concepts. Provides chapters written from a range of subjects including disability studies, social work, sociology, ethnology, social anthropology, political science and organization studies.

Inclusivity and Equality in Performance Training - Teaching and Learning for Neuro and Physical Diversity (Hardcover):... Inclusivity and Equality in Performance Training - Teaching and Learning for Neuro and Physical Diversity (Hardcover)
Petronilla Whitfield
R4,158 Discovery Miles 41 580 Ships in 12 - 17 working days

This book includes a critical analysis of pedagogy in performance training environments. Includes descriptions of teaching interventions, research and exploratory practice to support the needs and abilities of the individual with dis/ability or difference. Outlines support for individuals in a variety of areas, such as: dyslexia, dyspraxia, visual or hearing impairment, learning and physical dis/abilities, wheelchair users, aphantasia, attention-deficit/hyperactivity disorder and autistic spectrum.

Helping the Aged - A Field Experiment in Social Work (Hardcover): E.Matilda Goldberg Helping the Aged - A Field Experiment in Social Work (Hardcover)
E.Matilda Goldberg
R3,245 Discovery Miles 32 450 Ships in 12 - 17 working days

In 1970 social workers were in great demand and their numbers were growing. At the same time questions were asked on both sides of the Atlantic about the methods they employed, their objectives and the effectiveness of their efforts. Previous studies undertaken in the United States to test the effectiveness of social casework had led to intense controversy between researchers and practitioners. Originally published in 1970, the field experiment described in this book was the first British attempt to assess the effectiveness of social work. A team led by a social worker, including a physician and a statistician, assessed the social and medical conditions of 300 aged applicants to a local authority welfare department and determined their needs for help. Half of these old people were randomly selected to receive help from trained caseworkers; the other half, also randomly chosen, remained with experienced local authority welfare officers without professional training. The social and medical conditions of the surviving clients were reassessed after an interval. Both sets of social workers had achieved much in alleviating practical needs. But the trained workers brought about more change in their clients' activities, feelings and attitudes. The opinions of the old people about the services they received and the social workers who had carried them out added another dimension to this pioneer study which contributed to research methodology, helped to clarify operational goals in social work, made a beginning in measuring social work effort and enlarged our meagre knowledge of social work with old people at the time.

Traditional Herbal Therapy for the Human Immune System (Hardcover): Azamal Husen Traditional Herbal Therapy for the Human Immune System (Hardcover)
Azamal Husen
R5,210 Discovery Miles 52 100 Ships in 12 - 17 working days

Drawing on indigenous and scientific knowledge of medicinal plants, Traditional Herbal Therapy for the Human Immune System presents the protective and therapeutic potential of plant-based drinks, supplements, nutraceuticals, synergy food, superfoods, and other products. Medicinal plants and their products can affect the immune system and act as immunomodulators. Medicinal plants are popularly used in folk medicine to accelerate the human immune defence and improve body reactions against infectious or exogenous injuries, as well as to suppress the abnormal immune response occurring in immune disorders. This book explains how medicinal plants can act as a source of vitamins and improve body functions such as enhanced oxygen circulation, maintained blood pressure and improved mood. It also outlines how specific properties of certain plants can help boost the immune system of humans with cancer, HIV, and COVID-19. Key features: Provides specific information on how to accelerate and or fortify the human immune system by using medicinal plants. Presents scientific understanding of herbs, shrubs, climbers and trees and their potential uses in conventional and herbal medicine systems. Discusses the specific role of herbal plants that act as antiviral and antibacterial agents and offer boosted immunity for cancer, H1N1 virus, relieving swine flu, HIV and COVID-19 patients. Part of the Exploring Medicinal Plants series, this book is useful for researchers and students, as well as policy makers and people working in industry, who have an interest in plant-derived medications.

How to Improve Doctor-Patient Connection - Using Psychology to Optimize Healthcare Interactions (Hardcover): Christine J. Ko How to Improve Doctor-Patient Connection - Using Psychology to Optimize Healthcare Interactions (Hardcover)
Christine J. Ko
R4,147 Discovery Miles 41 470 Ships in 12 - 17 working days

How to Improve Doctor-Patient Connection offers actionable steps for improving communication between health professionals and patients based on visual, auditory, and emotional understanding from the principles of cognitive psychology. Drawing on the author's personal experience as both a healthcare professional and a mother of two children, How to Improve Doctor-Patient Connection explores communication between doctors and patients as well as bias in healthcare. This how-to text includes several practical applications that can be applied to healthcare encounters, enabling readers to form habits based on visual analysis of body language, auditory information from language and tone of voice, and logical emotion perception that will allow for improved doctor-patient connection. By integrating the perspectives of both doctors and patients and applying a psychological lens, this text is invaluable to healthcare practitioners, students of medicine, healthcare, biology, and related fields, and anyone looking to improve their own or other's quality of doctor-patient interactions and overall healthcare experience.

Promoting Healthy and Active Ageing - A Multidisciplinary Approach (Hardcover): Telmo Pereira Promoting Healthy and Active Ageing - A Multidisciplinary Approach (Hardcover)
Telmo Pereira
R4,136 Discovery Miles 41 360 Ships in 12 - 17 working days

This book demonstrates the efficacy of a multidisciplinary intervention strategy for promoting active and healthy ageing, with the assistance of dedicated technological resources. Taking an applied approach, this book promotes active and healthy ageing through the implementation of an intervention model based on the comprehensive geriatric approach (AGA). The proposed AGA model, entitled AGA@4life, is based on a holistic and multidisciplinary individual assessment protocol, with the consequent design and implementation of intervention strategies tailored to each individual, aimed at preventing frailty and functional, cognitive and social decline of the elderly. Intervention actions focus on personalized exercise programs, nutrition education, cognitive stimulation, co-morbidity monitoring, therapeutic counselling, and overall promotion of well-being. This book will be of interest to researchers, professionals, and students working in ageing and health, gerontology, and preventative and holistic approaches to well-being.

Sheltered Housing for the Elderly - Policy, Practice and the Consumer (Hardcover): Alan Butler, Christine Oldman, John Greve Sheltered Housing for the Elderly - Policy, Practice and the Consumer (Hardcover)
Alan Butler, Christine Oldman, John Greve
R3,249 Discovery Miles 32 490 Ships in 12 - 17 working days

In the early-1980s, the ten million people of retirement age in the UK figured prominently among the disadvantaged and deprived. They were heavily over-represented in sub-standard housing and among those in most need of support from the personal social services. One form of social provision which gained rapidly in popularity in the 1960s and 1970s was sheltered housing. It was seen to combine housing with care; provided support while fostering independence; and gave scope for flexibility and experimentation in adapting schemes to local circumstances. By the late 1970s hundreds of schemes were administered, and they were occupied by half a million elderly tenants. Sheltered housing was called 'the greatest breakthrough in the housing scene since the war'. Extravagant expectations were aroused, and sheltered housing was regarded by some as the solution to all manner of complex problems. Taking the country as a whole, however, relatively little was known about the numbers of schemes and where they were located; who owned them and how they were managed; the aims and assumptions of those who provided or advocated sheltered housing; how the schemes functioned and whether they achieved what they were set up to do; the role, experience and attitudes of wardens; what kinds of people lived in sheltered housing, their history, and how they became tenants; their assessment of the scheme; and much else. The Leeds study, on which this book is based, originally published in 1983, was the most comprehensive and detailed to have been conducted into sheltered housing. It evoked widespread interest in Britain and abroad at the time. It sought to answer some of the important questions about the growth and proliferation of sheltered housing, to evaluate sheltered housing from different points of view - including those of tenants, and to consider the scope for future development. While sheltered housing is the focal topic of the book it should be viewed in the broader context of social policy, administration, professional practice and client experience. The book describes in detail an innovatory and evolving form of social provision and, in doing so, illuminates the operation and impact of policy in action at several levels - from the policy-maker to the consumer, from the organisation of policy to its object. There was significant evidence from the study that many tenants were provided with a service which was not the one they sought, or even needed, but they were given what the agency happened to have - or made - available. Among other topics, the book examines sheltered housing as a response to, or reflection of, myths and prejudices about ageing. It discusses whether elderly people should be compelled to move from familiar surroundings late in life - and how they cope when they do move. The usefulness or otherwise of alarm systems is assessed - with conclusions that throw considerable doubt on their value or reliability. The evolution and modifications taking place in sheltered housing are reported on and the scope for future initiatives is discussed.

What Your Doctor Doesn't Know about Nutritional Medicine May Be Killing You (Paperback): Ray D. Strand What Your Doctor Doesn't Know about Nutritional Medicine May Be Killing You (Paperback)
Ray D. Strand; As told to Donna K Wallace
R371 R275 Discovery Miles 2 750 Save R96 (26%) Ships in 12 - 17 working days

The impact of nutritional medicine has had a dramatic and controversial--but documented--impact on the lives of Dr.Strand's patients and can now change readers' lives too.

When Dr. Ray Strand found himself in a losing battle, unable to successfully treat his wife who had suffered chronically with pain and fatigue, he agreed to try the regimen of nutritional supplements that a neighbor suggested. Much to his surprise, his wife's condition began to improve almost immediately. That amazing turn of events led him to dedicate himself to researching alternative therapies in medicine, particularly in the arena of nutritional supplements.

Dr. Strand's illumination of the body's silent enemy-oxidative stress-will astound you. But, more importantly, his research will equip you to protect or reclaim your nutritional health, possibly reversing disease and preventing illness.

Survival of the Unfittest - A Study of Geriatric Patients in Glasgow (Hardcover): Bernard Isaacs, Maureen Livingstone, Yvonne... Survival of the Unfittest - A Study of Geriatric Patients in Glasgow (Hardcover)
Bernard Isaacs, Maureen Livingstone, Yvonne Neville
R2,642 Discovery Miles 26 420 Ships in 12 - 17 working days

Originally published in 1972, this book is an analytical account of the socio-medical tribulations suffered by Glasgow's east-end elderly leading to referral to geriatric wards. It examines why so many old people suffer from physical, mental and social deprivation in the final years of their lives. It shows by statistical studies and illustrative case histories that the basic cause is the survival into old age of people who are unfit to care for themselves, in such numbers that help from families, neighbours, the social services and the NHS is insufficient. From this study the expression the "geriatric giants" or the four I's was coined: impairment of intellect (cerebral dysfunction), incontinence, immobility and instability (falls). The term 'giant' is seen to refer both to statistical frequency and to the huge personal burden of sufferers, escalating the need for socio-medical intervention. Prophetic in its predictions that the huge and complex social care problem would grow in the future much of this book remains relevant today.

Pregnancy-Related Anxiety - Theory, Research, and Practice (Hardcover): Rachel Dryer, Robyn Brunton Pregnancy-Related Anxiety - Theory, Research, and Practice (Hardcover)
Rachel Dryer, Robyn Brunton
R3,995 Discovery Miles 39 950 Ships in 12 - 17 working days

This book provides a collective examination of the theoretical, empirical, and clinical perspectives of pregnancy-related anxiety. Pregnancy-related anxiety is a distinct form of anxiety that is experienced by pregnant women and is characterized by pregnancy-specific fears and worries. This form of anxiety has been associated with a range of negative obstetric, neonatal, and maternal outcomes. There has been increased research interest in this form of anxiety, particularly over the last 15 years. The content is organized in three sections. The first section provides a thorough understanding of pregnancy-related anxiety, ranging from its historical development, evidence of its distinctiveness to the antecedents and outcomes of this anxiety for the mother and child. The second section examines key clinical issues around diagnosis and treatment specifically, current diagnosis/screening for this anxiety and approaches for intervention and treatment. The final section considers emerging areas of research such as pertinent issues around culture and acculturation which are key issues in an increasingly multicultural world. Moreover, the effects of pregnancy-related anxiety on the woman's broader psychosocial functioning are considered with specific chapters on body image and sexual abuse, two key areas of concern. A seminal resource, this book provides a broad examination of the topic from multiple frameworks and perspectives which sets this book apart from other books in print. This book intends to inform and stimulate future research studies, as well as increase awareness and understanding of pregnancy-related anxiety. It is a must-read for researchers, educators, clinicians, and higher education students who care about delivering better support and services to pregnant women, particularly those who are vulnerable and distressed.

Childlessness in Bangladesh - Intersectionality, Suffering and Resilience (Hardcover): Papreen Nahar Childlessness in Bangladesh - Intersectionality, Suffering and Resilience (Hardcover)
Papreen Nahar
R4,144 Discovery Miles 41 440 Ships in 12 - 17 working days

This book examines the intersectionality and stratified lived experience of rural poor and urban middle-class childless women in Bangladesh. Childless women in Bangladesh, an over-populated country where fertility control is the primary focus of health policy, are all but non-existent. Papreen Nahar offers an alarming account of stigma, abuse, ostracism and violence against these women, sharing their experiences of marginalisation in a culture that idealises motherhood. In such a reality, the experience of childlessness, particularly for women, can be much more severe than what is defined as 'infertility' in the biomedical sense. As childlessness is a complex interaction between biology, society and culture, the book illustrates the ways in which infertility transforms a health problem into social suffering. Although Bangladeshi childless women are systematically excluded by various structural forces, it appears they do not succumb to their circumstances; rather, they develop resilience and agency to become survivors of their new, albeit bleak, lives. The volume will be of interest to scholars working in anthropology, reproductive and women's health, global health, gender studies, development studies and Asian studies.

Negotiated Breastfeeding - Holistic Postpartum Care and Embodied Parenting (Hardcover): Caroline Chautems Negotiated Breastfeeding - Holistic Postpartum Care and Embodied Parenting (Hardcover)
Caroline Chautems
R4,148 Discovery Miles 41 480 Ships in 12 - 17 working days

Based on an ethnography of postpartum consultations by independent midwives in Switzerland, this book produces unique insights into home-birth parents' breastfeeding journey from the first hours after birth to weaning. Considered the "natural" continuity of childbirth without intervention, breastfeeding is a fundamental component of the holistic, continuous and individualised care independent midwives provide as they engage with parents in a shared construction of meaning around breastfeeding. This book offers new perspectives on the conceptualisation of breastfeeding as a shared process. Parents, in collaboration with their midwife and baby, are jointly constructing "negotiated breastfeeding". As the child grows and develops, questions arise regarding the management of risks, the construction of the lactating body and the body work required, and the perception of breastfeeding as a means of communication with the child, consistent with a "child-centred" approach to parenting. Fostering a reflection on the contrasts and similarities between the marginal model of holistic care and the dominant biomedical model, this book sheds light on issues of a broader scope: the relationship to health risks and health promotion, gender inequalities regarding parental roles and responsibilities, the concept of the child as a "project", and the consequential "intensification" of parenthood. The book also explores transversal themes by outlining how reproduction and parenting are undertaken in Switzerland, framed by the local cultural, political and economic context, including the gender system and resulting power relationships.

Handbook of Measurement Error Models (Hardcover): Grace Y. Yi, Aurore Delaigle, Paul Gustafson Handbook of Measurement Error Models (Hardcover)
Grace Y. Yi, Aurore Delaigle, Paul Gustafson
R6,569 Discovery Miles 65 690 Ships in 12 - 17 working days

Measurement error arises ubiquitously in applications and has been of long-standing concern in a variety of fields, including medical research, epidemiological studies, economics, environmental studies, and survey research. While several research monographs are available to summarize methods and strategies of handling different measurement error problems, research in this area continues to attract extensive attention. The Handbook of Measurement Error Models provides overviews of various topics on measurement error problems. It collects carefully edited chapters concerning issues of measurement error and evolving statistical methods, with a good balance of methodology and applications. It is prepared for readers who wish to start research and gain insights into challenges, methods, and applications related to error-prone data. It also serves as a reference text on statistical methods and applications pertinent to measurement error models, for researchers and data analysts alike. Features: Provides an account of past development and modern advancement concerning measurement error problems Highlights the challenges induced by error-contaminated data Introduces off-the-shelf methods for mitigating deleterious impacts of measurement error Describes state-of-the-art strategies for conducting in-depth research

Medical Humanities and Medical Education - How the medical humanities can shape better doctors (Paperback): Alan Bleakley Medical Humanities and Medical Education - How the medical humanities can shape better doctors (Paperback)
Alan Bleakley
R1,362 Discovery Miles 13 620 Ships in 9 - 15 working days

The field of the medical humanities is developing rapidly, however, there has also been parallel concern from sceptics that the value of medical humanities educational interventions should be open to scrutiny and evidence. Just what is the impact of medical humanities provision upon the education of medical students? In an era of limited resources, is such provision worth the investment? This innovative text addresses these pressing questions, describes the contemporary territory comprising the medical humanities in medical education, and explains how this field may be developed as a key medical education component for the future. Bleakley, a driving force of the international movement to establish the medical humanities as a core and integrated provision in the medical curriculum, proposes a model that requires collaboration between patients, artists, humanities scholars, doctors and other health professionals, in developing medical students' sensibility (clinical acumen based on close noticing) and sensitivity (ethical, professional and humane practice). In particular, this text focuses upon how medical humanities input into the curriculum can help to shape the identities of medical students as future doctors who are humane, caring, expressive and creative - whose work will be technically sound but considerably enhanced by their abilities to communicate well with patients and colleagues, to empathise, to be adaptive and innovative, and to act as 'medical citizens' in shaping a future medical culture as a model democracy where social justice is a key aspect of medicine. Making sense of the new wave of medical humanities in medical education scholarship that calls for a 'critical medical humanities', Medical Humanities and Medical Education incorporates a range of case studies and illustrative and practical examples to aid integrating medical humanities into the medical curriculum. It will be important reading for medical educators and others working with the medical education community, and all those interested in the medical humanities.

Food Advertising and Childhood Obesity - Examining Food Type, Brand Mascot Physique, Health Message, and Media (Paperback):... Food Advertising and Childhood Obesity - Examining Food Type, Brand Mascot Physique, Health Message, and Media (Paperback)
Fariba Esmaeilpour, Mitra Shabani Nashtaee
R670 Discovery Miles 6 700 Ships in 12 - 17 working days

This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contributes to the significant public health issue of childhood obesity. Food Advertising and Childhood Obesity seeks to gain a better understanding of children's food choice based on children's exposure to different advertising by analyzing food type, brand mascot physique, health messages, and media. The book begins by reviewing the ways in which children become consumers and the role of advertising in this process. It then explores a range of advertising variables in children's food choice and consumption. This includes theoretical and practical discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on entertainment level, such as using new media to present 'advergames' supported by television advertising. Each chapter is supported with relevant theories and a research summary is presented on each topic for clarification. The book also introduces some ways of constructive working with children and concludes with a chapter dedicated to market research and children. Written for students and practitioners of marketing, market research, and advertising, especially within the global food industry, this book offers readers a new approach to understanding child food choice and consumption that will inform effective corporate social responsibility strategies to address this issue.

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