Social Sustainability for Business demonstrates the need for a transformational change to the way businesses across the globe operate. What has become the standard, accepted "business model," with a focus on corporate profit, shareholder wealth maximization, and GDP growth, is no longer a sustainable business model for workers, consumers, communities, society, the planet, or any of its inhabitants and ecosystems. The authors argue that the current commercial system depletes natural resources, denigrates human rights, and inhibits positive social and technological innovation. To address these issues, they focus on societal goals-such as a sustainable planet, meeting human rights of workers, and safe products for consumers-and outline steps that organizations and individuals must take to achieve them. Readers will gain insight into the psychological barriers to and influences on sustainable behavior. They will also learn how reconsidering corporate social responsibility and business ethics can stop and reverse the destruction of a profit-based approach. Cases on modern examples of sustainability or lack thereof explain how establishing and maintaining a socially sustainable business system can protect the environment, meet the rights of its people, and ensure that their needs are met tomorrow. End-of-chapter and end-of-case discussion questions will help students in sustainability classes to think critically about the practical impact of the topics discussed.

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Great sales coaching positively impacts individual, team and organisational sales performance. However, in today's results-driven and time-poor business world, the embedding of sales coaching into everyday practice is often overlooked. This guide utilises the authors' own experiences of helping companies and individuals turn average, static and infrequent sales coaching regimes into successful business strategies for winning sales teams. Looking at the reality of sales coaching today, the book explores the how, what and why of sales coaching. Through extensive research into elite coaches in the world of business and sports the authors explore the mindset, skills and behaviours required to be a top sales coach. They also consider how to be coached. How the sales person can overcome any natural shyness, fear of performance critique and seek out specific, timely and actionable coaching feedback. Using the latest thinking in neuroleadership and psychology, the book outlines the nine key behaviours of a great coach and provides a range of practical sales coaching models, tools and techniques which can be easily integrated into a sales leaders every-day pressurised role. Coaching Winning Sales Teams is an essential read for sales leaders and professionals, alongside researchers and practitioners working in HR, Learning and Development and Sales Effectiveness.

Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.

"The Marketing Director's Handbook" is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labeled by the type of activity they'll help readers to undertake. It is jam-packed with best practice insights and ideas. Unconventionally, it focuses on practical learning points and not a compendium of case studies.

It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom. Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members' hearts, minds and confidence. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.

It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom. Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members' hearts, minds and confidence. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.

In Multipreneurship: Diversification in Times of Crisis, Nick Harkiolakis argues against the more commonly held view that diversification at the level of the individual entrepreneur, rather than that of the established corporation, is the wrong business strategy to pursue in times of economic crisis. He contends that entrepreneurship always proves, in almost every circumstance and every part of the world, to be a way out of economic straits and it is widely accepted as the primary force that helps produce self-sufficiency, social inclusion, job creation, capital formation, and skills acquisition. Threats to job stability in today's economic climate are expected to trigger latent entrepreneurship that could lead to re-investment of social capital to generate financial capital. Cash nowadays might not be the main value-added commodity. In an information society some of the basic ingredients of successful entrepreneurship, such as confidence and social capital might be equally important. Contrary to received wisdom in relation to SME diversification, the ability to run a group of businesses as a profit ecosystem rather than business units might prove to be beneficial in volatile economic times. If conditions improve one can always focus on growth of the most profitable and promising units. Yet in unstable economic times, resorting to back-up alternatives away from the mainstream business of organizations might be a solution to sustainable development.

Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. Games and Gamification in Market Research shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive. In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, Games and Gamification in Market Research gives readers the skills to use the components in games to encourage play and observe consumer behaviours via simulations for predictive modelling. Written by Betty Adamou, the UK's leading research game designer and named as one of seven women shaping the future of market research, it explains the ways in which these methodologies will evolve with technologies such as virtual reality and artificial intelligence, and how it will shape research careers. Alongside a companion website, this book provides a fully immersive and fascinating overview of game-based research.

This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so-called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer skills in order to empower themselves in such exchanges. It does so by exploring how consumer vulnerability is experienced across a range of different contexts such as poverty and disability, and the potential impact of vulnerability from childhood to old age. Other chapters extend focus from the consumer to the organisational perspective or consider more macro issues such as socio-spatial disadvantages. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. They draw on various methodological approaches that generate both marketing management and policy-focused implications. A series of commentaries are also included to stimulate critical reflection and new insights into consumer vulnerability. This book was originally published as a special issue of the Journal of Marketing Management.

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.

Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

What's Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through symbolic and coherent design. A local market trader may buy a van, promote his business on a blackboard and proclaim 'daily special offers'. Corporations use computers, design websites and communicate with global clients through social media. Yet each business started with an idea and developed a distinctive existence. What's Your Business? helps you turn a business idea into reality by establishing its existence, ethos, message and activities. By integrating corporate and design strategy with creative inputs Claire Tomlins illustrates the subject's diversity. She ensures businesses set goals, strategies and plans whilst ensuring they recognise an identity that sparks the corporate design strategy and creative inputs that manifests the company's aesthetic for marketing purposes; including design management, Intellectual Property topics and measures. Business people wishing to know how design can provide added value to their organisation will find this book useful, including where they could contribute. Academic concepts and definitions are updated and explanations are provided to business and design students on where each of their skillsets can contribute to a business.

The Price of Global Health is a unique book that describes the pharmaceutical pricing process and its business, economic and social challenges. Global drug pricing is one of the most hotly debated yet least understood aspects of the pharmaceutical industry. How should drug prices be set and what does it mean for patients? Why do governments increasingly get involved, and what is its impact on the global competitive environment? How can a life-saving industry have a poorer image than gun and tobacco industries, whose products are associated with death? The pharmaceutical industry is under unprecedented pressure due to a combination of declining R&D productivity, payer/provider demands for better value and public pressures to show pricing restraint. Rapidly increasing cost of healthcare, shifts from fee-for-service to value-based reimbursement, public pressure on drug pricing and an increasingly vocal medical community have empowered public and private payers worldwide to be more demanding on evidence of value for the prescription drugs that are brought to market. Pharmaceutical companies have often failed to deliver evidence of patient value, as development decision-making is overly focused on speed to FDA approval rather than speed to commercial success by effectively addressing the many "Access Journey" obstacles that typify today's much changed pharmaceutical environment. This 3rd edition is significantly expanded with ten new chapters and revised and updated throughout to reflect today's environment. The contents are reorganized to directly address critical pricing and patient access issues. Ed Schoonveld explains how pharmaceutical prices are determined in a complex global payer environment and what factors influence the process. His insights will help a wide range of audiences from healthcare industry professionals to policy makers, consumers, pharmaceutical company leaders and access and pricing professionals to gain a better understanding of this highly complex and emotionally charged field.

There are unique greening solutions and practices that help create a lifestyle shift, improving the health of living and working spaces for its occupants from a personal, business, environmental, and profitable perspective. Short-term and long-term considerations are important elements when moving forward towards healthy practices in lifestyles, choices, and site designs. This book addresses a myriad of greening practices that can be applied to structures in our urban, suburban, and rural cultures. From the loft to the neighborhood, the office spaces to the public spaces, and the schools to the communities, this book outlines how business owners and residents can integrate scale appropriate green solutions into their lifestyles. Green Up!: Sustainable Design Solutions for Healthier Work and Living Environments includes detailed illustrations and photographs to help you understand design opportunities for your space. Stevie Famulari provides unique insights and inspires business owners, residents, and planners to develop their own green understanding and design solutions. Illustrations and photographs of applied greening are included throughout the book to help inspire your own goals and design, and then transform them to reality. The author breaks down the misconceptions of the complexity of sustainability and green practices. Greening is a lifestyle change, and this step-by-step instruction guide lets you know how easy it is to transition to the green side!

The four worlds as we know them today, the North, West, South and East, are out of balance. The West and the North generally dominate on a global scale while the South and the East lag behind. This also happens at individual, societal and organisational levels. It is clear that there is a need to change the way we lead our organisations in business and the way we think about leading in politics. Here is a comprehensive exploration of the Integral Leadership challenges of the twenty-first century. The author combines the African philosophy of Ubuntu or humanness, the cornerstone of African thought and life, with the concept of Integral Leadership, with particular reference to Lessem and Schieffer's combining, in their 2010 book Integral Research and Innovation, of nature and community, culture and spirituality, science and technology, and politics and economies. This connectedness in the new paradigm of wholeness and relatedness goes beyond the relationships of human beings alone and involves experiences with nature and community. Leadership is viewed from an indigenous and exogenous perspective, bringing together a newly Integral approach, which will also introduce industry ecology and knowledge ecology as an evolution of the Ubuntu philosophy. The author offers a unique forum through which to commit to paper the operationalisation of the Integral Ubuntu Leadership model in catalysing development efforts and in CARE-ing for communities and societies.

Global diversity and inclusion management practice is in a state of arrested development. Leaders and practitioners are caught in grooves which are no longer effective, if they ever were. In Dismantling Diversity Management, Dr. Jude Smith Rachele takes a big leap in propounding that businesses, given the incredible complexity of the world's social, economic and political fabric, must embrace morality and not just seek to act merely for reasons of legal compliance or profit. It presents a joined up system of diversity, which also extends beyond human resources into the wider fields of organization and leadership development. The book emphasizes the vital importance of ethical and values-driven leadership and of living, not just spouting out, corporate values. Jude provides a valuable contribution to the international field of diversity management as she highlights the key flaws in traditional diversity management thinking, and presents to the reader a clear picture of the barriers in place which make it difficult for practitioners, leaders and all of those committed to social justice to achieve desired outcomes within organizations. This book is a courageous and refreshing look at diversity. It not only provides a bold critique of how corporate structure has co-opted people into a diversity management model which perpetuates, rather than, transforms the status quo, it also maps out how to break this ineffective cycle. Dismantling Diversity Management will be of interest to organizational development professionals, diversity and inclusion practitioners, senior executive officers and human resource and talent management professionals.

Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business and innovation/new products is truly remarkable. Such high visibility of MSU alumni in the international business literature undoubtedly is a major reason why MSU continues to receive high marks and rankings in academic circles.

The theory of integral dynamics is based on the view that the development of individual leaders or entrepreneurs requires the simultaneous development of institutions and societies. It seeks a specific way forward for each society, fundamentally different from, but drawing on, its past. Nearly every natural science has been transformed from an analytically-based approach to a dynamic one: now it is time for society and culture to follow suit locally and globally. Each culture, discipline and person is incomplete and is in need of others in order to develop and evolve. This book sets out a curriculum for a new integral, trans-cultural and trans-disciplinary area of study, inclusive of, but extending beyond, economics and enterprise. It embraces a trans-personal perspective, linking self with community, enterprise and society, and focusing on the vital relationship between local identity and global integrity. For the government policy maker, the enlightened business practitioner, and the student and researcher into economics and enterprise, the new discipline is set out here in complete detail by a multi-national team of Gower's Transformation and Innovation Series authors. Illuminated with examples relating the conceptual to the practical, this is a text, not for a pre-modern, modern, or even post-modern era, but for what has been called our trans-modern age.

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.