Drayton Bird's Commonsense Direct and Digital Marketing needs no
introduction to marketers and direct marketers. It is not only seen
as the authority on direct marketing execution, but is also widely
appreciated for its engaging, no-nonsense style. The latest edition
takes the book into new territory - the field of digital marketing.
It gives the marketer the tools, techniques and structure needed to
produce effective and profitable marketing across the direct
marketing spectrum -from simple letter to focused web-based
campaigns. For anyone involved in direct marketing, from junior
marketer to senior manager, this book provides not just the
structure for success but also an energising insight into the
techniques behind some of the world's most successful direct
marketing campaigns.
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