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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

Excel 2019 - 2 Books in one, A Basic Guide for Beginners + How to Use Formulas and Functions in Your Business, to Boosting your... Excel 2019 - 2 Books in one, A Basic Guide for Beginners + How to Use Formulas and Functions in Your Business, to Boosting your Productivity and Master Spreadsheets (Paperback)
Josh McKenzie
R520 Discovery Miles 5 200 Ships in 10 - 15 working days
Erfolg im Einzelhandel durch Franchising (German, Paperback, 2005 ed.): Stephan J Meier Erfolg im Einzelhandel durch Franchising (German, Paperback, 2005 ed.)
Stephan J Meier; Foreword by Dieter Wagner
R2,158 Discovery Miles 21 580 Ships in 10 - 15 working days

Stephan J. Meier analysiert, ob Franchising-Netzwerke im Vergleich zu alternativen stationaren Vertriebskonzepten, insbesondere Filialsystemen, spezifische Anforderungen an die IuK stellen und ob Web Services-Technologien tatsachlich das ihnen zugeschriebene Effizienzpotenzial aufweisen.

Selbst-PR fur Verkaufer (German, Paperback, 2005 ed.): Stephane Etrillard Selbst-PR fur Verkaufer (German, Paperback, 2005 ed.)
Stephane Etrillard
R1,371 Discovery Miles 13 710 Ships in 10 - 15 working days

Auch im Vertrieb gilt: Fachwissen allein ist nicht genug. Gezieltes Selbstmarketing heisst deshalb das
Geheimnis erfolgreicher Verkaufer.
"

Marketing Communication - New Approaches, Technologies, and Styles (Paperback, New): Allan J. Kimmel Marketing Communication - New Approaches, Technologies, and Styles (Paperback, New)
Allan J. Kimmel
R1,687 Discovery Miles 16 870 Ships in 12 - 17 working days

Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.

Vertriebseffizienz durch Kundenintegration (German, Paperback, 2005 ed.): Christof M Stotko Vertriebseffizienz durch Kundenintegration (German, Paperback, 2005 ed.)
Christof M Stotko
R1,910 Discovery Miles 19 100 Ships in 10 - 15 working days

Unter dem Aspekt der Kostensenkung durch Mass Customization analysiert Christof M. Stotko die theoretischen Gestaltungsmoglichkeiten der Kundenintegration in Vertrieb und Fertigung. Seine Befragung von 105 deutschen Herstellern von Werkzeugmaschinen zeigt, dass diese Unternehmen die Kundenintegration nicht ausreichend nutzen, um Kostenvorteile in Vertrieb und Fertigung zu erzielen, und dass vor allem die Moglichkeiten, die die elektronischen Medien bieten, nahezu ignoriert werden.

Don't Spend Money for Generating Leads - A Sales Classic on Lead Generation (Paperback): Subramanian Chandramouli Don't Spend Money for Generating Leads - A Sales Classic on Lead Generation (Paperback)
Subramanian Chandramouli
R273 Discovery Miles 2 730 Ships in 10 - 15 working days
Promoting Organizational Performance Through 5G and Agile Marketing (Paperback): Jose Duarte Santos, Bruno Miguel Sousa Promoting Organizational Performance Through 5G and Agile Marketing (Paperback)
Jose Duarte Santos, Bruno Miguel Sousa
R4,756 Discovery Miles 47 560 Ships in 10 - 15 working days

It is well understood that many business operations are evolving to fit within the mold of society's technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.

Opportunismus in Franchisesystemen (German, Paperback, 2004 ed.): Julian Steiff Opportunismus in Franchisesystemen (German, Paperback, 2004 ed.)
Julian Steiff
R2,024 Discovery Miles 20 240 Ships in 10 - 15 working days

Julian Steiff untersucht, wie das institutionelle Arrangement von Franchisesystemen konzipiert und gefuhrt werden sollte, um dem Opportunismus der Systempartner entgegenzuwirken. Es wird deutlich, dass insbesondere kommunikative Massnahmen, die beiden Seiten ermoglichen, ihre Wunsche und Erfahrungen auszutauschen und objektive Informationen zu erlangen, einen grosseren Beitrag zur Reduzierung von Opportunismus leisten als reine Kontroll- oder Strafmassnahmen, auf die aber dennoch nicht verzichtet werden kann.

Vertriebstagungen Perfekt Organisieren - Mehr Verkaufserfolg Durch Effiziente Konferenzen Und Meetings (German, Paperback, 2004... Vertriebstagungen Perfekt Organisieren - Mehr Verkaufserfolg Durch Effiziente Konferenzen Und Meetings (German, Paperback, 2004 ed.)
Michael Gams
R1,380 Discovery Miles 13 800 Ships in 10 - 15 working days

Dieser Leitfaden gibt praxiserprobte Anregungen und Hinweise fur jede Phase der Verkaufstagung, Vertreterkonferenz oder Aussendienstbesprechung. Checklisten und Formulare sparen Zeit und vermeiden Planungsfehler. Mit diesem Ratgeber wird auch Ihr nachstes Meeting zum Erfolg!

Electronic Retailing (German, Paperback, 2004 ed.): Maria Madlberger Electronic Retailing (German, Paperback, 2004 ed.)
Maria Madlberger
R1,911 Discovery Miles 19 110 Ships in 10 - 15 working days

Maria Madlberger verbindet die Disziplinen Marketing und Wirtschaftsinformatik und untersucht das Wesen von E-Commerce, E-tailing und Multichannel-Retailing.

38 Years of Selling (Paperback): Ravi Tiku 38 Years of Selling (Paperback)
Ravi Tiku
R687 Discovery Miles 6 870 Ships in 10 - 15 working days
Qualitatswahrnehmung aus Kundensicht (German, Paperback, 2002 ed.): Rita Rizk-Antonious Qualitatswahrnehmung aus Kundensicht (German, Paperback, 2002 ed.)
Rita Rizk-Antonious
R1,686 Discovery Miles 16 860 Ships in 10 - 15 working days

Qualitat ist gefragt. Doch was letztlich zahlt, ist das, was der Kunde wahrnimmt. Dieses Buch beschreibt, welche Faktoren die Qualitatswahrnehmung beeinflussen. Der Leser erhalt innovative Ideen und Empfehlungen aus den Branchen Reise und Touristik, Hotel- und Gastronomie, Automobilbereich, Kreditinstitute und Weiterbildung, um Exzellenz in der Servicequalitat zu erzielen. Besonderheiten aus dem amerikanischen, asiatischen und arabischen Kulturkreis runden dieses nutzliche Werk ab.

Making Great Sales Happen - Shaping Leaders of Tomorrow (Paperback): Kalyankumar S Hatti Making Great Sales Happen - Shaping Leaders of Tomorrow (Paperback)
Kalyankumar S Hatti
R256 Discovery Miles 2 560 Ships in 10 - 15 working days
Great People, Great Business - Your HR handbook for creating a business that's ready to scale and grow (Paperback): Karen... Great People, Great Business - Your HR handbook for creating a business that's ready to scale and grow (Paperback)
Karen Kirton
R537 Discovery Miles 5 370 Ships in 10 - 15 working days
Sales Demystified - An Insider's Guide To Building Better Sales Professionals (Paperback): Steve Rangoussis Sales Demystified - An Insider's Guide To Building Better Sales Professionals (Paperback)
Steve Rangoussis
R441 Discovery Miles 4 410 Ships in 10 - 15 working days
Game On 2nd Edition - How to create a world-class coaching culture so you boost engagement and drive results (Paperback, 2nd... Game On 2nd Edition - How to create a world-class coaching culture so you boost engagement and drive results (Paperback, 2nd ed.)
Blair Stevenson
R424 R358 Discovery Miles 3 580 Save R66 (16%) Ships in 10 - 15 working days
Selling in the New World (Paperback): Brad Tonini Selling in the New World (Paperback)
Brad Tonini
R420 Discovery Miles 4 200 Ships in 10 - 15 working days
Transformational Sales - Making a Difference with Strategic Customers (Hardcover, 1st ed. 2016): Philip Kotler, Marian Dingena,... Transformational Sales - Making a Difference with Strategic Customers (Hardcover, 1st ed. 2016)
Philip Kotler, Marian Dingena, Waldemar Pfoertsch
R1,861 R867 Discovery Miles 8 670 Save R994 (53%) Ships in 9 - 15 working days

Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organizations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference. "Integrating with your strategic customers beyond a transactional sales relationship is key for shaping new markets, developing your brand, and leveraging your strategic relationships. If sales and profitability with strategic accounts are to grow beyond the average, a change in mindset from seeing sales as an "outside" to an "inside" job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch's "Transformational Sales" provides hands-on insights and tools needed for companies who truly want to achieve this transformation." Marc Hantscher, CEO and President Asia-Pacific, BSH Home Appliances Pte. Ltd. Singapore "The more profoundly and systematically B2B companies familiarize themselves with and accommodate their customers' functional, emotional and strategic needs, the more powerful they are on the market. Top brands are professionally and passionately tuned in to their customers. Sales, Project Management, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book presents illustrative cases, highlighting how champions have scaled up their business." Achim Kuehn, CMO Herrenknecht AG, Schwanau, Germany

Using the Phone to Sell - How to sell more to more people more often (Paperback): Andrew Seaward Using the Phone to Sell - How to sell more to more people more often (Paperback)
Andrew Seaward
R510 Discovery Miles 5 100 Ships in 10 - 15 working days
Franchise Fame - An insider's marketing guide to incremental growth and soaring success for franchisors (Paperback): Dani... Franchise Fame - An insider's marketing guide to incremental growth and soaring success for franchisors (Paperback)
Dani Peleva
R448 Discovery Miles 4 480 Ships in 10 - 15 working days
Das 1 A - 1 des Telefonmarketing (German, Paperback, 2.Aufl. 2000): Gunter Greff Das 1 A - 1 des Telefonmarketing (German, Paperback, 2.Aufl. 2000)
Gunter Greff
R1,266 Discovery Miles 12 660 Ships in 10 - 15 working days

Telemarketing - richtig und gewissenhaft praktiziert - steigert den Umsatz, verbessert den Kundenservice und erhoht die Produktivitat. Gunter Greff liefert Hinweise fur die Auswahl der richtigen Telefonanlage, Tipps fur die Standortwahl des Call Centers, Checklisten fur die Planung der Kampagnen, Musterarbeitsvertrage fur die Mitarbeiter und vieles mehr.
"Ein wertvolles Buch mit vielen praktischen Hinweisen."
Bucherperspektiven

Cut Your Losses - How to rebuild and grow your salon after COVID (Paperback): Caroline Cooper Cut Your Losses - How to rebuild and grow your salon after COVID (Paperback)
Caroline Cooper
R398 Discovery Miles 3 980 Ships in 10 - 15 working days
Starting a Small Business - monetizing Blogging, Social Media, and YouTube Marketing (Paperback): P Z Patricks Starting a Small Business - monetizing Blogging, Social Media, and YouTube Marketing (Paperback)
P Z Patricks
R590 R495 Discovery Miles 4 950 Save R95 (16%) Ships in 10 - 15 working days
Earning the Right to Be Heard - Sell Your Ideas, Build Your Influence, Grow Your Opportunities (Paperback): Phillip Van Hooser Earning the Right to Be Heard - Sell Your Ideas, Build Your Influence, Grow Your Opportunities (Paperback)
Phillip Van Hooser
R465 Discovery Miles 4 650 Ships in 10 - 15 working days
The Tech Sales Warrior - Battle-Tested Strategies to Crush Quota (Paperback): Chris Prangley The Tech Sales Warrior - Battle-Tested Strategies to Crush Quota (Paperback)
Chris Prangley
R501 R428 Discovery Miles 4 280 Save R73 (15%) Ships in 10 - 15 working days
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