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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Maria Madlberger verbindet die Disziplinen Marketing und
Wirtschaftsinformatik und untersucht das Wesen von E-Commerce,
E-tailing und Multichannel-Retailing.
Qualitat ist gefragt. Doch was letztlich zahlt, ist das, was der
Kunde wahrnimmt. Dieses Buch beschreibt, welche Faktoren die
Qualitatswahrnehmung beeinflussen. Der Leser erhalt innovative
Ideen und Empfehlungen aus den Branchen Reise und Touristik, Hotel-
und Gastronomie, Automobilbereich, Kreditinstitute und
Weiterbildung, um Exzellenz in der Servicequalitat zu erzielen.
Besonderheiten aus dem amerikanischen, asiatischen und arabischen
Kulturkreis runden dieses nutzliche Werk ab.
Inspired by a new, transformative era in human and business
relations, this book provides a unique perspective on the business
transformation that results from the collaboration between
suppliers and their strategic customers. It is all about guiding
organizational change and business transformation, starting with
sales itself. Companies choosing this approach can make a
significant and meaningful difference with strategic customers,
moving beyond the competition. By challenging existing business
assumptions and creating new perspectives on the marketplace,
organizations can increase value across traditional company
borders, making the (business) world a better place in the process.
Both thought-provoking and practical, this management book
integrates academic insights, real life examples and best practices
of business transformation. It is a must-read for business leaders
aiming to make a difference. "Integrating with your strategic
customers beyond a transactional sales relationship is key for
shaping new markets, developing your brand, and leveraging your
strategic relationships. If sales and profitability with strategic
accounts are to grow beyond the average, a change in mindset from
seeing sales as an "outside" to an "inside" job is required to
truly create a win-win relationship. Kotler/Dingena/Pfoertsch's
"Transformational Sales" provides hands-on insights and tools
needed for companies who truly want to achieve this
transformation." Marc Hantscher, CEO and President Asia-Pacific,
BSH Home Appliances Pte. Ltd. Singapore "The more profoundly and
systematically B2B companies familiarize themselves with and
accommodate their customers' functional, emotional and strategic
needs, the more powerful they are on the market. Top brands are
professionally and passionately tuned in to their customers. Sales,
Project Management, Marketing, R&D, Production and Purchasing
work in concert to drive customer success, always with an eye to
the future. This book presents illustrative cases, highlighting how
champions have scaled up their business." Achim Kuehn, CMO
Herrenknecht AG, Schwanau, Germany
Telemarketing - richtig und gewissenhaft praktiziert - steigert den
Umsatz, verbessert den Kundenservice und erhoht die Produktivitat.
Gunter Greff liefert Hinweise fur die Auswahl der richtigen
Telefonanlage, Tipps fur die Standortwahl des Call Centers,
Checklisten fur die Planung der Kampagnen, Musterarbeitsvertrage
fur die Mitarbeiter und vieles mehr.
"Ein wertvolles Buch mit vielen praktischen Hinweisen."
Bucherperspektiven
Marketers have attracted criticism from advocates of marketing
ethics for not giving equal attention to all consumers. In other
contexts, other nomenclatures such as "less privileged" or
"low-income consumers" are being used to describe consumers.
However, a critical view of the scope of the disadvantaged
consumers shows that it is beyond having limited income and
encapsulates all forms of limitations that prevent full inclusion
in marketplace opportunities. Critical Perspectives on Diversity,
Equity, and inclusion in Marketing focuses on exploring diversity,
equity, and inclusion in marketing as related to individuals,
groups, organizations, and societies. It provides insight into
consumption practices, diversity, inclusion, limitations, and their
theoretical and practical implications. Covering topics such as
ethnic identity negotiation, marketing implications, and consumer
vulnerability, this premier reference source is an eclectic
resource for business leaders and managers, marketers,
sociologists, DEI professionals, libraries, students and educators
of higher education, researchers, and academicians.
52 Weeks of Sales Success , 2nd edition is based on Roberts' series
of popular weekly sales seminars originally offered to his staff.
Ralph now delivers the same energy and sales-generating wisdom and
closing tools to everyone who is committed to achieving his or her
full potential. In this second edition, Ralph has expanded and
updated the material to address issues important to today's
salespeople and reveals his field-proven strategies for selling in
the 21st Century: Stop thinking like an employee and start thinking
like an entrepreneur Surround yourself with positive people Develop
systems and procedures Hire an assistant, so you can concentrate on
clients Know your product, yourself, and your client Under-promise,
over-deliver Turn problems into opportunities
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