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International Marketing (Paperback, 2nd Revised edition)
Loot Price: R1,200
Discovery Miles 12 000
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International Marketing (Paperback, 2nd Revised edition)
Expected to ship within 10 - 15 working days
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International Marketing 2/e provides a comprehensive coverage of
the fundamental concepts of the subject, which will be useful to
postgraduate students as well as practitioners. The book begins
with an introduction to international marketing, and slowly delves
deep into the subject. All major topics under the subject have been
covered. The depth to which each topic has been dealt with is
beyond compare. Written in lucid style, International Marketing 2/e
covers both fundamental as well as advance topics under the area.
With latest data on the subject from governmental as well as
non-governmental sources from around the world and figures to
facilitate deep insight into the concepts, and cases on a large
variety of industries, the book provides students with a keen
understanding of international marketing.
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