0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

Buy Now

International Marketing (Paperback, 2nd Revised edition) Loot Price: R1,200
Discovery Miles 12 000
International Marketing (Paperback, 2nd Revised edition): Dr. Rakesh Mohan Joshi

International Marketing (Paperback, 2nd Revised edition)

Dr. Rakesh Mohan Joshi

 (sign in to rate)
Loot Price R1,200 Discovery Miles 12 000 | Repayment Terms: R112 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. Written in lucid style, International Marketing 2/e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insight into the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing.

General

Imprint: OUP India
Country of origin: India
Release date: November 2014
Authors: Dr. Rakesh Mohan Joshi
Dimensions: 243 x 185 x 33mm (L x W x T)
Format: Paperback
Pages: 816
Edition: 2nd Revised edition
ISBN-13: 978-0-19-807702-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Promotions
LSN: 0-19-807702-5
Barcode: 9780198077022

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R205 Discovery Miles 2 050
Pitch To Win - How To Present, Persuade…
Justin Cohen Paperback R406 Discovery Miles 4 060
Sales Management
L. Erwee, M C Cant Paperback R378 R305 Discovery Miles 3 050
Marketing Management
J.W. Strydom, C.J. Jooste, … Paperback R816 R686 Discovery Miles 6 860
Advertising Promotion and Other Aspects…
J Craig Andrews, Terence Shimp Paperback R1,098 R1,000 Discovery Miles 10 000
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R367 R310 Discovery Miles 3 100
Day Trading Attention - How To Actually…
Gary Vaynerchuk Paperback R463 Discovery Miles 4 630
Marketing Management - A South African…
M C Cant, C. H. van Heerden Paperback R653 R551 Discovery Miles 5 510
International Brand Management
Paperback R450 R365 Discovery Miles 3 650
Product and Price Management
C.H. Botha, R. Machado Paperback R612 R517 Discovery Miles 5 170
Personal Selling
M C Cant, A Drotsky Paperback R413 R349 Discovery Miles 3 490
Retail Management - A South African…
N. Terblanche Paperback  (2)
R550 R496 Discovery Miles 4 960

See more

Partners