In the recent and digitised business environment, every individual
indulges in the marketing process in a variety of forms and places.
They obtain what they need and want through creating, offering and
exchanging products of value with others. This book includes in its
wide spectrum all five contemporary issues on marketing management:
halal images in food stores; the effect of gender on employees'
perception of job satisfaction and organisational commitment; and
determinants of user acceptance of the e-Government services.
Perceived absorptive capacity of individual users in performance of
Enterprise Resource Planning (ERP) usage and marketing strategy
creativity effectiveness are also presented in this book.
General
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