Contemporary Issues in Marketing Management (Paperback, New)

In the recent and digitised business environment, every individual indulges in the marketing process in a variety of forms and places. They obtain what they need and want through creating, offering and exchanging products of value with others. This book includes in its wide spectrum all five contemporary issues on marketing management: halal images in food stores; the effect of gender on employees' perception of job satisfaction and organisational commitment; and determinants of user acceptance of the e-Government services. Perceived absorptive capacity of individual users in performance of Enterprise Resource Planning (ERP) usage and marketing strategy creativity effectiveness are also presented in this book.

General

Imprint:	nova science publishers
Country of origin:	United States
Release date:	June 2011
First published:	July 2011
Editors:	Norazah Mohd Suki • Norbayah Mohd Suki
Dimensions:	155 x 230 x 8mm (L x W x T)
Format:	Paperback
Pages:	102
Edition:	New
ISBN-13:	978-1-61728-979-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-61728-979-5
Barcode:	9781617289798

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