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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

Indigenous-Industry Agreements, Natural Resources and the Law (Paperback): Ibironke T. Odumosu-Ayanu, Dwight Newman Indigenous-Industry Agreements, Natural Resources and the Law (Paperback)
Ibironke T. Odumosu-Ayanu, Dwight Newman
R1,122 R1,020 Discovery Miles 10 200 Save R102 (9%) Ships in 9 - 17 working days

This edited collection is an interdisciplinary and international collaborative book that critically investigates the growing phenomenon of Indigenous-industry agreements - agreements that are formed between Indigenous peoples and companies involved in the extractive natural resource industry. These agreements are growing in number and relevance, but there has yet to be a systematic study of their formation and implementation. This groundbreaking collection is situated within frameworks that critically analyze and navigate relationships between Indigenous peoples and the extraction of natural resources. These relationships generate important questions in the context of Indigenous-industry agreements in diverse resource-rich countries including Australia and Canada, and regions such as Africa and Latin America. Beyond domestic legal and political contexts, the collection also interprets, navigates, and deploys international instruments such as the United Nations Declaration on the Rights of Indigenous Peoples in order to fully comprehend the diverse expressions of Indigenous-industry agreements. Indigenous-Industry Agreements, Natural Resources and the Law presents chapters that comprehensively review agreements between Indigenous peoples and extractive companies. It situates these agreements within the broader framework of domestic and international law and politics, which define and are defined by the relationships between Indigenous peoples, extractive companies, governments, and other actors. The book presents the latest state of knowledge and insights on the subject and will be of value to researchers, academics, practitioners, Indigenous communities, policymakers, and students interested in extractive industries, public international law, Indigenous rights, contracts, natural resources law, and environmental law.

Presentation Book, The - How to Create it, Shape it and Deliver it! Improve Your Presentation Skills Now (Paperback, 2nd... Presentation Book, The - How to Create it, Shape it and Deliver it! Improve Your Presentation Skills Now (Paperback, 2nd edition)
Emma Ledden
R368 R322 Discovery Miles 3 220 Save R46 (13%) Ships in 10 - 15 working days

The Presentation Book 2/e has been officially shortlisted in the 'New Manager' category for the 2018 Management Book of the Year prize which has just been announced by the Chartered Management Institute (CMI) and the British Library. Make the next presentation you do, the best you've ever done. The Presentation Book shows how you can easily put your nerves behind you and calmly and confidently deliver a clear, sharp and very influential presentation. With Emma Ledden's expert help, quick tips and proven three-step visual approach, you'll learn how to: Plan and prepare properly - learn the secrets of the great presenters and how you can use them too Profile your audience - quickly understand what your audience needs and exactly how to deliver it Shape your message - transform your raw data into three cleverly crafted points Design your slides - get the right visuals in the right place, at the right time Inform, inspire and entertain your audience and deliver your next presentation like a pro. 'The best book on presentation skills I have ever come across.' Robert Freese, Director, Talent and Organisation Development, First Data Corporation 'Finally, a book that can guide the inexperienced and experienced to better results from the presentations they deliver.' Mary O'Reilly, Senior Manager, Talent, Development and Learning, Deloitte & Touche 'Very engaging ... and useful ... this book will encourage presenters to improve and refine their approach.' Elaine McGleenan, Director, Learning and Organisational Development, KPMG

The Impossibilities of the Circular Economy - Separating Aspirations from Reality (Hardcover): Harry Lehmann, Christoph Hinske,... The Impossibilities of the Circular Economy - Separating Aspirations from Reality (Hardcover)
Harry Lehmann, Christoph Hinske, Victoire de Margerie, Aneta Slaveikova Nikolova
R3,806 Discovery Miles 38 060 Ships in 10 - 15 working days

provides an overview of the limits to the circular economy, emphasising the relationship between integrated resource use and more systemic leadership-management approaches. provides a hands-on contribution toward building the knowledge and skill-sets of current and future decision-makers who face these complex-systemic crises in their day-to-day business. is essential reading for scholars and students of natural resource use, sustainable business, environmental economics and sustainable development, as well as decision-makers and experts from the fields of policy development, industry and civil society.

Social Media Marketing and Passive Income Mastery - A Complete Digital Advertising Guide Including Facebook, Instagram, Google... Social Media Marketing and Passive Income Mastery - A Complete Digital Advertising Guide Including Facebook, Instagram, Google SEO & Youtube! Best Ideas & Strategies to Make Money Online! (Hardcover)
Sean Buttle
R580 Discovery Miles 5 800 Ships in 18 - 22 working days
Global Marketing - Strategy, Practice, and Cases (Paperback, 3rd edition): Ilan Alon, Eugene Jaffe, Christiane Prange, Donata... Global Marketing - Strategy, Practice, and Cases (Paperback, 3rd edition)
Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
R2,219 Discovery Miles 22 190 Ships in 9 - 17 working days

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.

Just Sign Here - How to Sell Your Knowledge, Experience and Advice to People Who Don't Know They Need It (Hardcover): Rob... Just Sign Here - How to Sell Your Knowledge, Experience and Advice to People Who Don't Know They Need It (Hardcover)
Rob Cuesta
R718 Discovery Miles 7 180 Ships in 10 - 15 working days
International Marketing and Export Management (Paperback, 8th edition): Gerald Albaum, Edwin Duerr, Alexander Josiassen International Marketing and Export Management (Paperback, 8th edition)
Gerald Albaum, Edwin Duerr, Alexander Josiassen
R2,035 R1,643 Discovery Miles 16 430 Save R392 (19%) Ships in 5 - 10 working days

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics. The book is ideal for undergraduate and postgraduate students taking modules in International Marketing, Export Marketing, International Trade or International Business. About the authors Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy. Alexander Josiassen is Centre Director at the Department of Marketing, Copenhagen Business School, Denmark. Alexander is also a visiting professor at RMIT University, Australia. He has won several international awards for his research and teaching in the area of international marketing and management. Alexander is a frequent key note speaker at international conferences and consultant of major international corporations.

Marketing Plans - A Complete Guide in Pictures (Paperback): M. McDonald Marketing Plans - A Complete Guide in Pictures (Paperback)
M. McDonald 1
R482 Discovery Miles 4 820 Ships in 10 - 15 working days

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today.

Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organizations that have failed to adopt a marketing approach

In order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.

Using black and white cartoons and graphics packed with ideas and examples, "Marketing Plans: A Complete Guide in Pictures" is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals.

This book is based on the international bestseller "Marketing Plans: How to Prepare Them, How to Use Them" by Malcolm McDonald and Hugh Wilson (Wiley).

The Green Six Sigma Handbook - A Complete Guide for Lean Six Sigma Practitioners and Managers (Paperback): Ron Basu The Green Six Sigma Handbook - A Complete Guide for Lean Six Sigma Practitioners and Managers (Paperback)
Ron Basu
R1,447 Discovery Miles 14 470 Ships in 9 - 17 working days

This book is a hands-on single-source reference of tools, techniques, and processes integrating both Lean and Six Sigma. This comprehensive handbook provides up-to-date guidance on how to use these tools and processes in different settings, such as start-up companies and stalled projects, as well as establish enterprises where the ongoing drive is to improve processes, profitability, and long-term growth. It contains the "hard" Six Sigma approach as well as the flexible approach of FIT SIGMA, which is adaptable to manufacturing and service industries and also public sector organisations. You will also discover how climate change initiatives can be accelerated to sustainable outcomes by the holistic approach of Green Six Sigma. The book is about what we can do now with leadership, training, and teamwork in every sphere of our businesses. Lean, originally developed by Toyota, is a set of processes and tools aimed at minimising wastes. Six Sigma provides a set of data-driven techniques to minimise defects and improve processes. Integrating these two approaches provides a comprehensive and proven approach that can transform an organisation. To make change happen, we need both digital tools and analog approaches. We know that there has been a continuous push to generate newer approaches to operational excellence, such as Total Quality Management, Six Sigma, Lean Sigma, Lean Six Sigma, and FIT SIGMA. It is vital that we harness all our tools and resources to regenerate the economy after the Covid-19 pandemic and make climate change initiatives successful for the survival of our planet. Six Sigma and its hybrids (e.g., Lean Six Sigma) should also play a significant part. Over the last three decades, operational performance levels of both public sector and private sector organisations improved significantly and Lean Six Sigma has also acted as a powerful change agent. We urgently need an updated version of these tools and approaches. The Green Six Sigma Handbook not only applies appropriate Lean and Six Sigma tools and approaches, fitness for the purpose, but it aims at sustainable changes. This goal of sustainability is a stable bridge between Lean Six Sigma and climate change initiatives. Hence, when the tools and approaches of Lean Six Sigma are focused and adapted primarily to climate change demands, we get Green Six Sigma.

Carpei Audientiam - Executive Level Presence: Seize Your Audience, Project Competence Instill Confidence You Can Get the Job... Carpei Audientiam - Executive Level Presence: Seize Your Audience, Project Competence Instill Confidence You Can Get the Job Done (Hardcover)
Dan Brooks
R612 Discovery Miles 6 120 Ships in 10 - 15 working days
Sticky Sales and Marketing - Produce Positive Long-Term Results and Relationships (Hardcover): Peter Lyle Dehaan Sticky Sales and Marketing - Produce Positive Long-Term Results and Relationships (Hardcover)
Peter Lyle Dehaan
R624 Discovery Miles 6 240 Ships in 18 - 22 working days
Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing (Hardcover): Anil Kumar, Manoj Kumar Dash Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing (Hardcover)
Anil Kumar, Manoj Kumar Dash
R5,074 Discovery Miles 50 740 Ships in 18 - 22 working days

The decision-making process has become a challenge in modern organizations due to increased access to information and large data sets. When considering single-criteria problems, the decision making process is extremely intuitive. On the other hand, multi-criteria decision making, which involves several factors, requires further consideration and more sophisticated methods. Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment. Presenting timely research and case studies on practical implementation of such theories in the digital marketplace, this publication is designed for use by business professionals, executives, graduate-level students, and researchers. This research-focused publication features discussions on several key concepts useful for modern business professionals including decision-making models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans.

Foundations of Social Entrepreneurship - Theory, Practical Tools and Skills (Paperback): Tanja Collavo Foundations of Social Entrepreneurship - Theory, Practical Tools and Skills (Paperback)
Tanja Collavo
R1,312 Discovery Miles 13 120 Ships in 9 - 17 working days

Foundations of Social Entrepreneurship presents definitions of social entrepreneurship, explains its benefits and challenges, describes the components of an ecosystem of support, and presents practical tools to approach social entrepreneurial projects. It is designed to be easily approachable by anyone without prior in-depth knowledge of the subject. The book is divided into two parts; the first provides readers with theoretical foundations to understand the phenomenon of social entrepreneurship, its different interpretations, the context in which it developed, and its socio-economic function. The second part of the book covers what it takes to create and manage a social entrepreneurial initiative. Pedagogical features are incorporated throughout to aid learning. They include summary tables, international case studies of social entrepreneurs from both developed and emerging economies, as well as suggested exercises and examples of how the tools presented are used in practice. Truly global in its scope, with a strong emphasis on combining theory with practice, this text should be core reading for advanced undergraduate and postgraduate students studying Social Entrepreneurship, Enterprise, and Responsible Business. Online resources include links to resources, chapter-by-chapter PowerPoint slides and instructor's manual.

Champions Never Make Cold Calls - High-Impact, Low-Cost Lead Generation (Hardcover): Danny Creed Champions Never Make Cold Calls - High-Impact, Low-Cost Lead Generation (Hardcover)
Danny Creed
R627 Discovery Miles 6 270 Ships in 9 - 17 working days
Achieving a Strategic Sales Focus - Contemporary Issues and Future Challenges (Hardcover): Kenneth Le Meunier-FitzHugh, Tony... Achieving a Strategic Sales Focus - Contemporary Issues and Future Challenges (Hardcover)
Kenneth Le Meunier-FitzHugh, Tony Douglas
R3,184 Discovery Miles 31 840 Ships in 10 - 15 working days

The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resources more strategically. The sales function can provide critical customer and market knowledge to help inform both innovation and marketing. Sales are responsible for building customer knowledge, networking both internally and externally to help create additional customer value, as well as the more traditional role of managing customer relationships and selling. The text considers how sales organizations are responding to increasing competition, more demanding customers and a more complex selling environment. We identify many of the challenges facing organisations today and offers discussions of some of the possible solutions. This book considers the changing nature of sales and how activities can be aligned within the organization, as well as marketing sensing, creating customer focus and the role of sales leadership. The text will include illustrations (short case studies) provided by a range of successful organizations operating in a number of industries. Sales and senior management play an important role in ensuring that the sales teams' activities are aligned to business strategy and in creating an environment to allow salespeople to be more successful in developing new business opportunities and building long-term profitable business relationships. One of the objectives of this book is to consider how conventional thinking has changed in the last five years and integrate it with examples from sales practice to provide a more complete picture of the role of sales within the modern organization.

Strategy in 3D - Essential Tools to Diagnose, Decide, and Deliver (Hardcover): Greg Fisher, John E. Wisneski, Rene M. Bakker Strategy in 3D - Essential Tools to Diagnose, Decide, and Deliver (Hardcover)
Greg Fisher, John E. Wisneski, Rene M. Bakker
R2,250 Discovery Miles 22 500 Ships in 10 - 15 working days

Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case. The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future tomorrow's history. Rapid innovations and ever-increasing complexities limit executives' ability to make decisions with perfect information. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever. But today's high-performing organizations think of strategy differently than in the past. These companies make strategy part of every manager's role; they strategize continuously and tackle strategic problems through individuals from all parts of the organization. Strategy in this new, fast-paced world is about diagnosing the diverse array of complex challenges confronting organizations, deciding on novel solutions to address those challenges, and delivering by taking action on those solutions. Including a novel organizational framework and never-before-published application examples, Strategy in 3D helps build these foundational skills and prepares the reader for success as a strategist in the 21st century.

Strategic Market Management - Global Perspectives (Paperback): David A. Aaker, Damien McLoughlin Strategic Market Management - Global Perspectives (Paperback)
David A. Aaker, Damien McLoughlin
R1,526 Discovery Miles 15 260 Ships in 9 - 17 working days

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Strategic Market Management: Global Perspectives ismotivated by the strategic challenges created by the dynamic natureof markets. The premise is that all traditional strategicmanagement tools either do not apply or need to be adapted to amore dynamic context. The unique aspects of the book are its inclusion of: * A business strategy definition that includes product/marketscope, value proposition, and assets and competences. * A structured strategic analysis including a detailed customer,competitor, market, and environmental analysis leading tounderstanding of market dynamics that is supported by a summaryflow diagram, a set of agendas to help start the process, and a setof planning forms. * Concepts of strategic commitment, opportunism, and adaptabilityand how they can and should be blended together. * Bases of a value proposition and strong brands. A strategywithout a compelling value proposition will not be market driven orsuccessful. Brand assets that will support a business strategy needto be developed. * Creating synergetic marketing with silo organisations definedby products or countries. All organisations have multiple productsand markets and creating cooperation and communication instead ofcompetition and isolation is becoming an imperative. A global perspective is an essential aspect of this new edition.This reflects the lived experience of the student reader but alsotheir likely professional challenges. This is achieved by theextensive use of new examples and vignettes.

Business Transformation for a Sustainable Future (Hardcover): Bo Enquist, Bo Edvardsson, Samuel Sebhatu Business Transformation for a Sustainable Future (Hardcover)
Bo Enquist, Bo Edvardsson, Samuel Sebhatu
R4,219 Discovery Miles 42 190 Ships in 10 - 15 working days

Interconnecting the concepts of sustainability, innovation and transformation, this book explains how organizations have successfully transformed themselves and wider society to foster a more sustainable future, and identifies the difficulties and challenges along the way. Part of the Principle of Responsible Management Education (PRME) series, the book promotes a strong voice for meeting sustainability challenges for transformative change in a globalized world through business education and practice. A transition to a more sustainable way of doing business can only be attained by combining technology with profound system innovations and lifestyle changes. The chapters in the book, each written by a strong and well-recognized team of researchers in the field, open up the discussion about a new partnership between sustainability, innovation, and transformation that includes the global society (big world), the biosphere (small planet), and also requires a deep mind shift. The book presents cases from business (including Ikea and Eataly) and other service networks including the Base of the Pyramid (BoP), and illustrates how these organizations have transformed themselves for a sustainable future. The research perspectives are macro (policies and legislation), meso (institutional practices) and micro (business practices and individual behavior). This book is where research meets real-world business and societal practice. The chapters are grounded in business research, specifically the interdependencies between sustainability, innovation, and transformation, which makes for a robust basis for describing, explaining, and understanding the complex challenges faced by business and society in the 21st century. The book is intended for graduate- and postgraduate-level students and executive education with implications for practitioners. Furthermore, it contributes to multidisciplinary research in the field of interaction between business and society with a view to extending the firm-centric view to encompass a broader, systemic, and dynamic understanding of business and societal transformation.

The Pricing Model Revolution - How Pricing Will Change the Way We Sell and Buy On and Offline (Hardcover): Danilo Zatta The Pricing Model Revolution - How Pricing Will Change the Way We Sell and Buy On and Offline (Hardcover)
Danilo Zatta
R686 Discovery Miles 6 860 Ships in 10 - 15 working days

An incisive and accessible blueprint to pricing your company's products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You'll learn things like: How to make smart and innovative pricing a core component of your next product offering How to distinguish between every new, future-oriented monetization approach Which factors to consider when you're choosing on a new pricing model for your most popular products An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

Managing Airports - An International Perspective (Paperback, 6th edition): Anne Graham Managing Airports - An International Perspective (Paperback, 6th edition)
Anne Graham
R1,420 Discovery Miles 14 200 Ships in 9 - 17 working days

- Uniquely, focuses on the management of airports to guide business strategy (strategic, commercial and competitive aspects of airline business) rather than airport planning and operations (Young) or economics or marketing of international airlines (Doganis). It therefore provides an innovative insight into the processes behind running a successful airport and is considered to be the best most accessible book available. - Fills a need for a new edition by being updated to reflect the reflect the major changes in strategic direction for the airline and airport industry due the most significant global crisis ever faced by this industry, Covid19 as well as technology advances and emphasis on sustainable development. - International in content and case studies. - The book is well pitched, practical and helpful to both students and academics alike. It condenses information into logical chapters and includes key information needed for teaching a module with an Airport Management focus. It provides the perfect structure and outline in teaching the subject form. - Excellent balance of theory and industry examples. Some of the other books available lack relevancy. - Written in an engaging accessible style, at an appropriate level for UG students studying this subject for the first time.

Always Be Closing - Become a master closer in sales and perfect the art of selling to anyone both in person and online... Always Be Closing - Become a master closer in sales and perfect the art of selling to anyone both in person and online (Hardcover)
Omid Kazravan
R741 R655 Discovery Miles 6 550 Save R86 (12%) Ships in 18 - 22 working days
Routledge Handbook of Risk Management and the Law (Hardcover): Virginia A. Suveiu Routledge Handbook of Risk Management and the Law (Hardcover)
Virginia A. Suveiu
R5,942 Discovery Miles 59 420 Ships in 10 - 15 working days

In today's highly globalized and regulated economy, private and public organizations face myriad complex laws and regulations. A process designed to detect and prevent regulatory compliance failures is vital. However, such an effective process cannot succeed without development and maintenance of a strong compliance and legal risk management culture. This wide-ranging handbook pulls together work from experts across universities and industries around the world in a variety of key disciplines such as law, management, and business ethics. It provides an all-inclusive resource, specifying what needs to be known and what needs to be further pursued in these developing areas. With no such single text currently available, the book fills a gap in our current understanding of legal risk management, regulatory compliance, and ethics, offering the potential to advance research efforts and enhance our approaches to effective legal risk management practices. Edited by an expert on legal risk management, this book is an essential reference for students, researchers, and professionals with an interest in business law, risk management, strategic management, and business ethics.

Implicative Marketing - For a Sustainable Economy (Paperback): Florence Touze Implicative Marketing - For a Sustainable Economy (Paperback)
Florence Touze
R713 Discovery Miles 7 130 Ships in 10 - 15 working days

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down. As a result, today's marketing professionals find themselves in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the reader gains a tangible, fresh perspective on marketing: a new global, responsible, creative and collaborative model that helps respect sustainable consumption. Implicative Marketing presents a paradigm shift, one that will be of considerable interest not just to academics and their students, but also to marketing practitioners.

The Wiggly World of Organization - Muddling Through with Purpose, Courage and Skill (Paperback): Chris Rodgers The Wiggly World of Organization - Muddling Through with Purpose, Courage and Skill (Paperback)
Chris Rodgers
R1,072 Discovery Miles 10 720 Ships in 9 - 17 working days

The well-ordered, fully aligned view of organization and management practice, with its unfailingly positive results, bears little relationship to the world that managers and others experience every day. This straight-line, 'do this and you'll get that' idealization is far removed from the wiggly reality. Despite this, the former continues to dominate the ways in which management is spoken about and judged in formal organizational arenas and wider society. This creates unrealistic expectations of what managers (from CEO to the front line) can sensibly achieve independently of the actions of others. Crucially, too, it distorts the ways in which they and others account formally for their actions. And so, the fantasy continues. Against this background, the book offers a radically different way of thinking about, and engaging with, the irreducible complexity of organization and management practice. Using straightforward language throughout, it sets out to help managers and others to become consciously aware of what they already know deep down about how organization works and what they - and everyone else - are actually doing in practice. It then offers a practical approach to everyday practice that takes complexity seriously. Armed with these new insights, readers will be better placed to apply their innate understanding and practical judgement to the demands that they and others face day to day. Whether these arise from their roles as managers, other practitioners, policy makers, regulatory authorities, or participants more generally.

Balanced Brand - How to Balance the Stakeholder Forces That Can Make Or Break Your Business (Hardcover): John Foley, Julie... Balanced Brand - How to Balance the Stakeholder Forces That Can Make Or Break Your Business (Hardcover)
John Foley, Julie Kendrick
R687 R616 Discovery Miles 6 160 Save R71 (10%) Ships in 18 - 22 working days

More than 62 million people watched the presidential debates. Amazingly half the country selectively heard one message while the other half heard something completely different. What made the difference were the personal values people used to filter and interpret what they saw and heard. Values are what drive behavior in politics, commerce, and your business.

Successful companies often assume that if sales are good, then their branding must be effective. They often pay little attention to what actually sustains their brand and reputation, leaving them vulnerable to dangerous backlash if a rift develops between their values and those of their stakeholders.

Every stakeholder--customers, employees, shareholders, and community members--plays a role in the overall success of a company. When corporate values are out of alignment with stakeholder values, trouble is right around the corner. In this groundbreaking book, branding expert John Foley shows how to understand and effectively respond to the needs of each stakeholder group, emphasizing "reputation" in balance with "brand" to avoid damaging misalignment between them. "Balanced Brand" provides tools for identifying potential backlash flashpoints and for designing internal and external communication strategies for projecting appropriate values.

This important resource is based on years of research, including interviews with senior managers who struggle with the challenges of foreign competition, outsourcing, and the relentless cycle of reducing costs while adding value to compete in a global market. The book delivers the systems and tools to assess and align corporate values with stakeholder values. Using these guidelines, companies will have a new way to manage stakeholders that results in building and protecting a strong brand and a strong reputation. The competitive advantages created by "Balanced Brand" can help any company--no matter how large or small--succeed.

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