Exposes the insider tools used to facilitate distortion and deceit and provides practical ideas on how to fight back against each tool and how business can use alternative tactics. Offers business new insights on how to authentically build trust. Educates as well as informs - each chapter ends with what we can do, individually and in our teams, businesses and communities to fight back against deceit.

This book illustrates two approaches for firms to shape successful circular strategies, namely, the Circular Economy and Circular Districts. The former considers firms' challenges when turning theoretical circular models into practice. Thus, it discusses the opportunities and difficulties in reshaping corporate strategies by reflecting on circular economy principles. The latter approach plays a new role within the new economy systems and this book conceptualizes and operationalizes its definition. The circular district can represent an effective way to accelerate the energy transition process by developing industrial collaborations and exploiting technology synergies to enhance circularity and achieve economic, environmental, and social targets. The book highlights how firms should adjust their strategic thinking, redesign their network of relationships, and reconsider the value creation process when the circular economy is a concrete option. Furthermore, it examines the evolution from circular economy to circular districts by revealing the motivations that push firms and supply chains to redesign their strategies by considering the perspective of a circular district. The book ends by analyzing business experiences in these two areas and proposes advancements for both the scientific community and the business world. The book offers a blend of theoretical frameworks and practical applications and will be of particular interest to scholars in the fields of sustainable operations, closed-loop supply chain, green supply chain management, and circular supply chains. Also, the operationalization of the concept of circular districts, offers a genuine and original theoretical contribution, thus targeting students from Executive programs, MBA programs, and PhD programs. The book will also attract managers, practitioners and professionals interested in real-world cases and experiences as well as practical developments in the domain.

- Uniquely, focuses on the management of airports to guide business strategy (strategic, commercial and competitive aspects of airline business) rather than airport planning and operations (Young) or economics or marketing of international airlines (Doganis). It therefore provides an innovative insight into the processes behind running a successful airport and is considered to be the best most accessible book available. - Fills a need for a new edition by being updated to reflect the reflect the major changes in strategic direction for the airline and airport industry due the most significant global crisis ever faced by this industry, Covid19 as well as technology advances and emphasis on sustainable development. - International in content and case studies. - The book is well pitched, practical and helpful to both students and academics alike. It condenses information into logical chapters and includes key information needed for teaching a module with an Airport Management focus. It provides the perfect structure and outline in teaching the subject form. - Excellent balance of theory and industry examples. Some of the other books available lack relevancy. - Written in an engaging accessible style, at an appropriate level for UG students studying this subject for the first time.

The first book to look at how energy companies can develop brands as they move to more sustainable energy solutions. The world is facing climate crisis, and never before has the world been looking at the energy industry to solve the delivery of power in ways that do not damage the planet. Includes insights from energy business leaders and is therefore more than an academic thesis, but a practical guide to resolving these branding and sustainability challenges.

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with 'desktop' tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes: * Updated and expanded coverage of digital media, including issues relating to privacy and media strategy. * New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing. * Extended content on international advertising and shared cultural values. * The introduction of a channels-based typology of marketing communication. * Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its applicability in practice. Through the presented exploratory case studies, the authors provide fresh examples from business practice that are easy to comprehend by undergraduate students, and are easily applied by managers in the field. The book consists of three main parts, covering important aspects of B2B branding. It presents several aspects of external as well as internal branding, supplemented by novel approaches in B2B branding. In addition, the book offers examples of best practices, as well as notable mistakes made by companies involved in branding processes. Thus, it provides a holistic perspective, which will enable companies to learn not only about best practices, but also about pitfalls in the area of corporate branding. In addition to the novel practical cases, each chapter provides relevant theoretical underpinnings presented in a simple, down-to-earth manner. The book highlights recent research areas and coming trends within B2B branding. The book is suitable for everyone with an interest in B2B branding, regardless of background or previous knowledge of branding.

Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase from and associate with, and businesses must adopt corporate social responsibility practices into their marketing strategies. This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour. It examines consumer awareness of CSR practices and the effect this has on their purchasing decisions and brand loyalty, making the argument that disregarding CSR can be detrimental to businesses success and profit. Providing both empirical and theoretical perspectives, this book will be a useful reference for scholars and upper-level students across business disciplines including marketing, CSR and business ethics.

How far can government be reinvented? What is the impact of globalization on the delivery of government services around the world? This comparative book debates new managerial and policy paradigms, with a sophisticated analysis of the potential effects of the marketizing of government services. Case studies explore The US Government's National Performance Review, the relocation of Britain's Inland Revenue IT services with a US multi-national, the impact of the Europeanization of government in the EU, the implausibility of reinventing government, and the applicability of new theories of analysis.

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

Compared to 20 years ago, the jobs many people do today are increasingly characterised by low pay and insecurity, while countless others cope with workplace stress and ill-health. At the same time the consequences of our current model of economic activity are creating dangerous and critical changes in the planet's climate. Until recently debates around these two issues have had little contact with each other. This book demonstrates that there are definite and complex connections between degraded jobs and a degraded environment, that neither the dominant economic model nor the rate at which we exploit the planet's resources are sustainable and that the limits for both may be reached sooner rather than later. By bringing together insights from critical thinkers in a range of disciplines, the book discusses the requirements and characteristics for work to be at the same time economically, socially and environmentally sustainable and examines the potential for alternative routes to sustainable work in policies and actions that support both the natural environment and worker well-being. The book will be of interest to researchers, academics and students in the fields of HRM, labour studies, employment relations, sociology, environmental studies and sustainability. It is particularly relevant for those focusing on the link between labour and climate change. It is also highly relevant to policymakers, trade unions and NGOs looking at decent work and sustainability.

Brands - corporate, products, service - today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

This book presents an in-depth study of how the drive to optimize organizational performance can be significantly improved by investigating the causal relationships between profitability, productivity, and sustainability (PPS). This is presented through an assessment of a triple combined therapy that studies the interplay between Organizational DNA, Strategic Alignments for Value, and their implications for Sustainability. Through this approach, this volume seeks to answer critical mind-searching questions and provide useful guides as to how some firms are able to sustainably create higher value or wealth, especially through corporate entrepreneurship, or via the creation of new business models than others. In tackling the three elements of profitability, productivity, and sustainability, this book also provides greater insight through an in-depth study of the pervasively unresolved and disturbing issues surrounding the prospects of increasing the chances of success for entrepreneurial start-off ventures, making it of value to researchers, academics, and students in the fields of organizational studies, strategy, and sustainability.

* Essay-based format weaves together technical details and case studies to cut through complexity * Provides a strong background in business situations that companies face, to ensure that data analytics efforts are productively directed and organized * Appropriate for both business and engineering students who need to understand the data analytics lifecycle

Within the developed world, airlines have responded to the advice of advocates for corporate social and environmental responsibility (CSER) to use the intertwined dimensions of economics, society and environment to guide their business activities. However, disingenuously, the advocates and regulators frequently pay insufficient attention to the economics which are critical to airlines' sustainability and profits. This omission pushes airlines into the unprofitable domain of CSERplus. The author identifies alleged market inefficiencies and failures, examines CSERplus impacts on international competition and assesses the unintended consequences of the regulations. She also provides innovative ideas for future-proofing airlines. Clipped Wings is a treatise for business professionals featuring academic research as well as industry anecdotes. It is written for airlines (including their owners, employees, passengers and suppliers), airports, trade associations, policy makers, educators, students, consultants, CSERplus specialists and anyone who is concerned about the future of competitive airlines.

Social entrepreneurship and impact investing contribute to a more inclusive capitalism and bring innovative solutions to global challenges, such as fighting poverty and protecting planet earth. This book offers practical advice on how to best integrate entrepreneurship and capital for impact and innovation by using elea's philanthropic investing approach to fight absolute poverty with entrepreneurial means as an example. Written by two leading experts, the book summarizes insights from elea's 15-year pioneering journey, from creating an investment organization, choosing purposeful themes, and sourcing opportunities, to partnering with entrepreneurs for impact creation. This includes suggestions on how to lead impact enterprises in such areas as developing strategies, plans, and models; building effective teams and organizations; managing resources; and handling crises. Using real-life examples, this is valuable reading for entrepreneurs, investors, executives, philanthropists, policymakers, and anyone curious about entrepreneurship and inclusive capitalism.

This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective. The book consists of sixteen newly authored chapters solicited for this reinterpretation.

The discussion begins with a description of the marketing taxonomy, identifying and distinguishing between marketing behavior and other non-marketing, need-satisfying behavior pertinent to marketers. The controversy surrounding such a taxonomy as well as alternative classifications of specific need-satisfying behaviors are examined in depth as well. Other topics specific to marketing behavior are examined from an exchange perspective by authors who have done specialized work in the field. The discussions include the temporal and spatial aspects of exchange; internal markets; evaluation processes; the attributes of channel exchange in contrast to final exchange; the captive consumer; externalities and legal dimensions as they relate to the exchange process; with a special emphasis on the exchange media and its role in the exchange process. This book is important to marketing teachers and writers who are attempting to conform to the American Marketing Association's description of marketing. The topics examined in this book are likely to serve as the basis for the next generation of introductory and strategy marketing course textbooks.

* The first primer on investor stewardship, addressing both theoretical frameworks and practical considerations * Based on the renowned ICGN training course on stewardship, also developed by the authors * Includes a detailed case study on Volkswagen's 'Dieselgate' scandal, to highlight real-world corporate governance issues and inspire professionals and students to come up with their own ideas on ESG

While international negotiations to reduce greenhouse gas (GHG) emissions have been less than satisfactory, there is a presumption that a significant level of multi-lateral commitment will be realized at some point. International air and marine travel have been left to one side in past talks because the pursuit of agreement proceeds on the basis of commitment by sovereign nations and the effects of these specific commercial activities are, by their nature, difficult to corral and assign to specific national jurisdictions. However, air travel is increasing and, unless something is done, emissions from this segment of our world economy will form a progressively larger percentage of the total, especially as emissions fall in other activities. This book focuses on fuel. The aim is to provide background in technical and policy terms, from the broadest reliable sources of information available, for the necessary discourse on society's reaction to the evolving aviation emissions profile. It considers what policy has been, why and how commercial air travel is committed to its current liquid fuel, how that fuel can be made without using fossil-source materials, and the barriers to change. It also advances some elements of policy remedies that make sense in providing an environmentally and economically sound way forward in a context that comprehends a more complete vision of sustainability than 'renewable fuels' traditionally have. The goal of Will Sustainability Fly? is to broaden and contextualize the knowledge resource available to academics, policy makers, air industry leaders and stakeholders, and interested members of the public.

* Provides a step-by-step and applied approach to Digital Marketing practice, preparing students for a role in industry. * Text includes exercises, checklists, further reading and, of course, an abundance of further links * New edition of a well-established text, fully updated with latest theory and practice, including new international case studies, which test students' ability to apply theory, models and good practice to real-life scenarios. * Comprehensive support material available online for both students and instructors, including links to articles and opinion pieces, PowerPoint lecturer slides, lecture videos, and questions.

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organisation consistently reflect the latest changes in today's marketing theory and practice. A new chapter in learning Pearson eText is an affordable, easy-to-use digital textbook. With Pearson eText, you can access the book anytime, anywhere, using your favourite mobile device, even when offline. You can easily retrieve and review important content using the eText search, bookmarks, highlights, and notes. Some titles also include embedded media and study tools. And you get all of this for a fraction of the cost of a printed text. Learn on the go. Read, practice, and study on any device. Read anytime and anywhere via the Pearson eText mobile app - even offline. Make it your own. Add notes and highlights directly in your eText to study how you'd like. Find what you need. Quickly navigate the content with easy search and bookmark options. Time limit This product is only available for a 12 month subscription period starting from the date of purchase.

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way. The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.

This book is part of the Human Centered Book Trilogy, the 2021 volumes of the Routledge Human Centered Management HCM Series. HCM books are pioneering transformation from the traditional humans-as-a-resource approach of the industrial past, to the humans at the center management and organizational paradigm of the 21st century. HCM is built on the talent and wellbeing of people in the workplace driving work engagement, quality standards, high performance and productivity to attain long-term organizational sustainability in the global VUCA (volatile, uncertain, complex, ambiguous) environment. This book was carefully crafted by recognized international human centered scholars from four continents. Models presented bridge persistent Soft Skills gaps in management and business and particularly between education and the workforce due to excessive testing and hard/technical skills. In contrast with hard skills, Soft Skills are transferable across jobs, industries and applicable to all dimensions of life. Soft Skills are the common language of empathy, collaboration, team building, resilience and agility transforming organizations. Human and social challenges cannot be solved only with hard skills. This is a "must read Soft Skills manual" for survival and success based on attributes all human beings possess but not everybody is optimizing to excel in life and work. This and its two complementary titles Human Centered Organizational Culture: Global Dimensions and Sensible Leadership: Human Centered, Insightful and Prudent are timely readings for leaders, managers, researchers, academics, practitioners, students and the general public responsible for organizations across industries and sectors pursuing quality standards, organizational transformation and sustainability.