Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his kitchen table. Over half a century later, Playboy has grown to become one of most well known brands in the world, and Hefner remains the face of the brand and the ultimate brand champion.
Susan Gunelius uncovers how a brand associated with sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. For over 50 years, Hugh Hefner has lived the Playboy brand promise, and Playboy has become one of the most recognized brands in the world. It's a fascinating story of determination, dedication and belief in a product. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Corporate Social Responsibility in the Arctic considers the new trends and frontiers of Corporate Social Responsibility (CSR) studies that are shaping the future of global business strategy and ethics. This book systematically approaches the CSR framework of internal and external factors and their impact on the social responsibility of businesses within the sensitive environment of the Arctic. It presents traditional and contemporary models of CSR through case studies of the eight Arctic nations and explores the debates concerning social responsibility and ethical dilemmas related to social and environmental aspects of business operations, society, and ecosystems. Arruda and Johannsdottir also review approaches for engaging stakeholders in social responsibility, socio-environmental standards, and sustainability, according to frameworks like the UN Sustainable Development Goals, the UN Global Compact, the OECD Guidelines for Multinational Enterprises and the Global Reporting Initiative, but also according to the new CSR strategy in the Arctic based on circular economy, blue economy, smart specialization, knowledge-intensive entrepreneurship, and new parameters of education. Overall, this book examines the ways in which the changing climate and rich natural resources of the Arctic provide unique opportunities and challenges for businesses and societies. This book will be of great interest to students and scholars of CSR, sustainable business, and business ethics.

* Many books have been written on corporate governance, but this is the first to capture a practical set of questions that can be applied in a Board setting. * With contributions from some of the leading experts in corporate governance, including Mark Moody Stuart, Bob Garratt. * Open access reference book to accompany the printed titles.

* Many books have been written on corporate governance, but this is the first to capture a practical set of questions that can be applied in a Board setting. * With contributions from some of the leading experts in corporate governance, including Mark Moody Stuart, Bob Garratt. * Open access reference book to accompany the printed titles.

Brands - corporate, products, service - today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

The fields of corporate environmentalism, green business and corporate sustainability have grown significantly over the past twenty-five years, such that the academic research domains of business decision-making, accounting, organizational behaviour, and the protection of the natural environment have developed into maturing areas of study within the management sciences. Business and the Natural Environment: A Research Overview is a summary of the research thus far on this topic, offering a structure for understanding its emergence and growth, the multiple facets that make up its present state and a glimpse into the future of where it may be going. Along the way, the authors provide a compendium of its important works to help situate the interested reader in the landscape of the field. One important element of this work is its topical relevance; issues of environmental protection (and more recently sustainability) are critically important in today's worlds of business, policy, and public understanding. Scholars who choose to enter this domain have much to offer of societal value while at the same time, entering a non-fully legitimate research stream that can lead to academic success (such as tenure). This shortform book provides a research map for both new scholars who wish to enter the field and more seasoned researchers who wish to understand one view of the landscape and how they might fit within it. This expert survey of the existing literature brings the research story into the age of the Anthropocene and is essential primary reading.

Brings together expertise and cases from a variety of sectors and parts of the world to form an unprecedented and cohesive view of where, and how, the most progress towards a living wage has been made Not only global thought leaders have a voice here, but also those workers who have experience of existing on, close to, or below the living wage, giving credence to the opportunities and challenges faced by this important movement Original contribution to a still under-researched field within labour market studies A comparative approach shows what can be achieved by taking a variety of different approaches to implementing a living wage

The models and frameworks described in this book have been applied successfully in practice at organizations such as Johnson & Johnson, AT&T, IBM, Facebook, Charles Schwab & Company, and Accenture. Integrating Change creates a new ontological language for understanding and transforming the three primary organizational functions of managing, leading, and integrating. The book can be used by senior leaders and students of leadership.

Compared to 20 years ago, the jobs many people do today are increasingly characterised by low pay and insecurity, while countless others cope with workplace stress and ill-health. At the same time the consequences of our current model of economic activity are creating dangerous and critical changes in the planet's climate. Until recently debates around these two issues have had little contact with each other. This book demonstrates that there are definite and complex connections between degraded jobs and a degraded environment, that neither the dominant economic model nor the rate at which we exploit the planet's resources are sustainable and that the limits for both may be reached sooner rather than later. By bringing together insights from critical thinkers in a range of disciplines, the book discusses the requirements and characteristics for work to be at the same time economically, socially and environmentally sustainable and examines the potential for alternative routes to sustainable work in policies and actions that support both the natural environment and worker well-being. The book will be of interest to researchers, academics and students in the fields of HRM, labour studies, employment relations, sociology, environmental studies and sustainability. It is particularly relevant for those focusing on the link between labour and climate change. It is also highly relevant to policymakers, trade unions and NGOs looking at decent work and sustainability.

Organizing for Resilience provides a fresh and novel insight into research on how leaders can prepare their organizations to face up to shocks and disruptions in a turbulent and unpredictable world. It provides an analysis of the topic of organizational resilience in a comprehensive and integrative way, with fresh theoretical and research implications as well as important implications for leaders. The first book to synthesize themes from across a spectrum of resilience using the metaphor of a 'resilience landscape', chapters in Part I are devoted to five analytical levels: individual level resilience; small firms in which major disruption can threaten survival; large firms with disruptions in one part of the organization; large firms facing enterprise-wide disruption; and disruption to a complete community or economic ecosystem of individuals and organizations. Cases and practice insights are presented to bring the topics to life, allowing reflection and debate at each level. In Part II, the construct of the 'resilience landscape' is developed, along with a discussion on leadership for resilience by instilling a resilience mind-set and developing capabilities in relational resilience. The book is ideally suited to bachelor's and master's degree courses on strategy, organizational behaviour and leadership. PhD and DBA researchers in the field of resilience and strategy will also find the book useful, as will practising consultants and business leaders.

* The real strength of the book lies in setting out an alternative vision to the current practice in economics, especially in light of the re-evaluation being forced by COVID-19 in addition to the climate crisis. * Offers an important challenge to the current corporate sustainability gospel expressed in recent books. * Written by a well-recognised commentator on the environment and economics. * The book specifically connects global environmental imperatives with their microeconomic implications for businesses and households, which makes it utterly unique.

This book focuses on the influence of philanthropic foundations in global development, and on how the global south has engaged with them. The idea of corporate philanthropy stretches back a long way, with the late 19th industrialist Andrew Carnegie seeing it as an important obligation of the very wealthy. In the modern day, Bill Gates has taken up this call, suggesting that the very wealthy should donate half their wealth to philanthropic causes, and endowing his own foundation with something in the order of $50 billion. This book brings together case studies of the most influential of these foundations over the last one hundred years: the Rockefeller, Ford, and Gates' Foundations, investigating their impact on education and research, health and agriculture. The book concludes by asking whether global south foundations such as Al Waleed Philanthropies, Tata Trusts, and those from China may point to the future of global philanthropic foundations. The sheer scale of resources that foundations can devote to their work results in significant influence in global politics, to the point that Foundations can drive and even set government policy. This influence is likely to grow in the post-Covid environment, making this book an important resource for researchers, practitioners and policy makers working on global development.

Using a philosophical and interdisciplinary approach, this book looks at how accountability can provide solutions to our current environmental and global political problems. When a social system has external elements imposed upon it, or presented to it, political problems are likely to emerge. This book demonstrates that what is needed are connecting social elements with a natural affinity to bring people together despite their differences. This book is different from others in the field. It provides new insights by critiquing the extant understandings of accountability and expands the possibilities by building on Charles Taylor's philosophies. Central to the argument of the book are perspectives on authenticity and expressivism which are found to provide a radical reworking of our understanding of being in the world, and a starting point for rethinking the way individuals and communities ought to be dealing politically with accountability and ecological crises. The argument builds to an accountability perspective that utilises work from interpretivism, liberalism, and postmodern theory. The book will be of interest to researchers in environmental philosophy, critical perspectives on accounting, corporate governance, corporate social reporting, and environmental accounting.

This book presents an in-depth study of how the drive to optimize organizational performance can be significantly improved by investigating the causal relationships between profitability, productivity, and sustainability (PPS). This is presented through an assessment of a triple combined therapy that studies the interplay between Organizational DNA, Strategic Alignments for Value, and their implications for Sustainability. Through this approach, this volume seeks to answer critical mind-searching questions and provide useful guides as to how some firms are able to sustainably create higher value or wealth, especially through corporate entrepreneurship, or via the creation of new business models than others. In tackling the three elements of profitability, productivity, and sustainability, this book also provides greater insight through an in-depth study of the pervasively unresolved and disturbing issues surrounding the prospects of increasing the chances of success for entrepreneurial start-off ventures, making it of value to researchers, academics, and students in the fields of organizational studies, strategy, and sustainability.

This comprehensive book features recent works on leveraged marketing communications (LMC)-an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in isolation: celebrity endorsements, sponsorship, product placements, cause-related marketing, and cobranding. LMC strategies assume that an entity (e.g., Michael Jordan) can be paired with a brand (e.g., Nike) to evoke associations that ultimately enhance brand awareness and evaluations. The collection of chapters in this book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research. The chapters collectively provide a theoretical framework for building brand equity via linking brands to people, places, and things; examine how marketers can best leverage brand alliances; explore ways to maximize the effectiveness of sponsorship, product placement, corporate social responsibility (CSR), and cause-related marketing; and summarize our knowledge of the various forms of LMC. The chapters in this book were originally published in the International Journal of Advertising.

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, "what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand's products and services create both monetary and social value.

Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows - if it's obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

Sometimes in life you hit plateaus where you know deep down that there must be something more, but you aren't sure what it is. It can feel like you're stuck in neutral--revving the engine as hard as you can, but not going anywhere. It's frustrating, to say the least! If you don't know how to drive a car, it's easy to blame the vehicle for your lack of progress--just like it's easy to blame your boss or your circumstances. The truth is it's you who has to reach down and shift the gears so you can move forward. The same is true in life. Are you ready to drive forward to your next level of success in your life and your career?

Humanistic management has been part of a growing conversation about a different approach to management that contributes to dignity in the workplace and better organisations overall. The theoretical concepts have mostly derived from developed countries. This book seeks to redress the balance and looks at the development and application of the concepts, approaches and models of inequality, corruption, poverty, and uncertainty in the context of Latin America. The book provides a comprehensive overview of what is happening in Latin America in terms of Humanistic Management and the promotion of the Sustainable Development Goals. The first section describes the development of Humanistic Management by reviewing two different schools that have strongly influenced the discipline: the Montreal School and the Saint Gallen School. Humanistic Management is then presented as a model that can be used by scholars and practitioners in Latin America. The third part aims to explore how Humanistic Management has been, and could be, implemented across different organizations and business sectors in Latin America. Part four examines the implications of Humanistic Management for external stakeholders such as customers and consumers, suppliers, community, government, and universities. Finally, the conclusion provides new approaches to Humanistic Management for Latin America. Humanistic Management in Latin America will serve as a key reference and resource for teachers, researchers, students, experts and policy makers, who want to acquire a broad understanding of social responsibility and business across the world.

Sustainable Production and Logistics: Modeling and Analysis Subject Guide: Engineering - Industrial & Manufacturing This book presents issues faced by planners of production and distribution operations in terms of smart manufacturing and sustainability, using efficient quantitative techniques in a variety of decision-making situations. Addressing the state-of-the-art of the smart and sustainable sides of production and distribution planning operations, it highlights how a current issue can be effectively approached and what particular quantitative technique can be used. The book goes on to provide a foundation in the new and fast-growing digital journey, and includes logistics 4.0 inside Industry 4.0, along with case studies. The information in this book is useful worldwide, especially in the Americas, Europe, Turkey, and Japan. It is written for academicians, researchers, practitioners, and students.

Introduces a leadership theory which has received limited attention outside academia. Applies a novel leadership approach as a tool for addressing a critical, global scenario. Includes the use of personal interviews of system leaders who have successfully advanced sustainability initiatives and movements will provide qualitative support for the book's theme.

Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.

This book explores corporate environmental discourse by examining a sample of corporate environmental reports through the lens of environmental philosophy. Findings include the predominant use of a dualistic approach towards nature, which highlights the perceived 'separateness' of companies from the natural world. Also explored are the corporate articulations of interconnectivity and transcendence, two philosophical approaches that are also in common use in western culture. The expression of these themes reveals the discursive underpinnings of a harmful relationship with nature. Exploring the ways in which discourse informs corporate relationships with nature allows for an in-depth 'diagnosis' of current environmental problems. The history of environmental philosophy demonstrates how some powerful philosophical approaches have shaped the western relationship with nature over time, and continue to do so through corporate environmental reporting. Corporate Environmental Reporting: The Western Approach to Nature demonstrates how corporate reporting is used to reduce the perception of the corporate responsibility, and contributes to the erosion of broader cultural restraints against the harmful treatment of nature. As such, discourse is integral to the survival of the world which we - and other members of our biotic community - are utterly reliant on. It shows the latest state of knowledge on the topic and will be of interest both to students at an advanced level, academics and reflective practitioners. It will be of interest to researchers, academics, and students in the fields of accounting, management, environmental philosophy and sustainable management.