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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

Sustainable Work and the Environmental Crisis - The Link between Labour and Climate Change (Hardcover): Chris Baldry, Jeff Hyman Sustainable Work and the Environmental Crisis - The Link between Labour and Climate Change (Hardcover)
Chris Baldry, Jeff Hyman
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

Compared to 20 years ago, the jobs many people do today are increasingly characterised by low pay and insecurity, while countless others cope with workplace stress and ill-health. At the same time the consequences of our current model of economic activity are creating dangerous and critical changes in the planet's climate. Until recently debates around these two issues have had little contact with each other. This book demonstrates that there are definite and complex connections between degraded jobs and a degraded environment, that neither the dominant economic model nor the rate at which we exploit the planet's resources are sustainable and that the limits for both may be reached sooner rather than later. By bringing together insights from critical thinkers in a range of disciplines, the book discusses the requirements and characteristics for work to be at the same time economically, socially and environmentally sustainable and examines the potential for alternative routes to sustainable work in policies and actions that support both the natural environment and worker well-being. The book will be of interest to researchers, academics and students in the fields of HRM, labour studies, employment relations, sociology, environmental studies and sustainability. It is particularly relevant for those focusing on the link between labour and climate change. It is also highly relevant to policymakers, trade unions and NGOs looking at decent work and sustainability.

Organizing For Resilience - Leading and Managing Risk in a Disruptive World (Paperback): Christopher Williams, Jacqueline Jing... Organizing For Resilience - Leading and Managing Risk in a Disruptive World (Paperback)
Christopher Williams, Jacqueline Jing You
R1,456 Discovery Miles 14 560 Ships in 10 - 15 working days

Organizing for Resilience provides a fresh and novel insight into research on how leaders can prepare their organizations to face up to shocks and disruptions in a turbulent and unpredictable world. It provides an analysis of the topic of organizational resilience in a comprehensive and integrative way, with fresh theoretical and research implications as well as important implications for leaders. The first book to synthesize themes from across a spectrum of resilience using the metaphor of a 'resilience landscape', chapters in Part I are devoted to five analytical levels: individual level resilience; small firms in which major disruption can threaten survival; large firms with disruptions in one part of the organization; large firms facing enterprise-wide disruption; and disruption to a complete community or economic ecosystem of individuals and organizations. Cases and practice insights are presented to bring the topics to life, allowing reflection and debate at each level. In Part II, the construct of the 'resilience landscape' is developed, along with a discussion on leadership for resilience by instilling a resilience mind-set and developing capabilities in relational resilience. The book is ideally suited to bachelor's and master's degree courses on strategy, organizational behaviour and leadership. PhD and DBA researchers in the field of resilience and strategy will also find the book useful, as will practising consultants and business leaders.

Marketing and Sales Management - An Information Sourcebook (Hardcover): Jean Herold Marketing and Sales Management - An Information Sourcebook (Hardcover)
Jean Herold
R1,696 Discovery Miles 16 960 Ships in 10 - 15 working days
Philanthropic Foundations in International Development - Rockefeller, Ford and Gates (Hardcover): Patrick Kilby Philanthropic Foundations in International Development - Rockefeller, Ford and Gates (Hardcover)
Patrick Kilby
R1,694 Discovery Miles 16 940 Ships in 10 - 15 working days

This book focuses on the influence of philanthropic foundations in global development, and on how the global south has engaged with them. The idea of corporate philanthropy stretches back a long way, with the late 19th industrialist Andrew Carnegie seeing it as an important obligation of the very wealthy. In the modern day, Bill Gates has taken up this call, suggesting that the very wealthy should donate half their wealth to philanthropic causes, and endowing his own foundation with something in the order of $50 billion. This book brings together case studies of the most influential of these foundations over the last one hundred years: the Rockefeller, Ford, and Gates' Foundations, investigating their impact on education and research, health and agriculture. The book concludes by asking whether global south foundations such as Al Waleed Philanthropies, Tata Trusts, and those from China may point to the future of global philanthropic foundations. The sheer scale of resources that foundations can devote to their work results in significant influence in global politics, to the point that Foundations can drive and even set government policy. This influence is likely to grow in the post-Covid environment, making this book an important resource for researchers, practitioners and policy makers working on global development.

Accountability, Philosophy and the Natural Environment (Hardcover): Glen Lehman Accountability, Philosophy and the Natural Environment (Hardcover)
Glen Lehman
R4,487 Discovery Miles 44 870 Ships in 10 - 15 working days

Using a philosophical and interdisciplinary approach, this book looks at how accountability can provide solutions to our current environmental and global political problems. When a social system has external elements imposed upon it, or presented to it, political problems are likely to emerge. This book demonstrates that what is needed are connecting social elements with a natural affinity to bring people together despite their differences. This book is different from others in the field. It provides new insights by critiquing the extant understandings of accountability and expands the possibilities by building on Charles Taylor's philosophies. Central to the argument of the book are perspectives on authenticity and expressivism which are found to provide a radical reworking of our understanding of being in the world, and a starting point for rethinking the way individuals and communities ought to be dealing politically with accountability and ecological crises. The argument builds to an accountability perspective that utilises work from interpretivism, liberalism, and postmodern theory. The book will be of interest to researchers in environmental philosophy, critical perspectives on accounting, corporate governance, corporate social reporting, and environmental accounting.

Profitability, Productivity, and Sustainability - Organizational Behavior and Strategic Alignment (Hardcover): Dennis Onyama Profitability, Productivity, and Sustainability - Organizational Behavior and Strategic Alignment (Hardcover)
Dennis Onyama
R4,495 Discovery Miles 44 950 Ships in 10 - 15 working days

This book presents an in-depth study of how the drive to optimize organizational performance can be significantly improved by investigating the causal relationships between profitability, productivity, and sustainability (PPS). This is presented through an assessment of a triple combined therapy that studies the interplay between Organizational DNA, Strategic Alignments for Value, and their implications for Sustainability. Through this approach, this volume seeks to answer critical mind-searching questions and provide useful guides as to how some firms are able to sustainably create higher value or wealth, especially through corporate entrepreneurship, or via the creation of new business models than others. In tackling the three elements of profitability, productivity, and sustainability, this book also provides greater insight through an in-depth study of the pervasively unresolved and disturbing issues surrounding the prospects of increasing the chances of success for entrepreneurial start-off ventures, making it of value to researchers, academics, and students in the fields of organizational studies, strategy, and sustainability.

The Violence-Free Workplace - A Blueprint for Utilizing Professional Security Officers to Prevent and Respond to Workplace... The Violence-Free Workplace - A Blueprint for Utilizing Professional Security Officers to Prevent and Respond to Workplace Violence (Hardcover)
Andrew Tufano
R4,185 Discovery Miles 41 850 Ships in 10 - 15 working days

Organizations are ethically, morally, and legally required to maintain safe workplaces that protects employees, visitors and anyone who frequents their establishments. But why do organizations that employee uniformed security personnel as part of their overall workplace violence prevention program still struggle to create and maintain the safest possible workplaces? To meet these obligations organizations often employ uniformed security officers to deter, observe, and report criminal behavior, and in some contexts, they physically interact with dangerous individuals to protect employees, consumers and visitors from violent behaviors. Unfortunately, many organizations don't utilize their security personnel to their fullest potential and organizational and community members continue to be victims of workplace violence. This book identifies the flawed principles, policies and personnel decisions that organizations use, and it provides practical solutions to address them. The book covers two major themes: the misapplication of law enforcement community safety principles to private, free-market businesses and the use of risk aversive philosophies to their security officer's activities. This book covers the principles, policies and personnel necessary for maximizing the effectiveness of uniformed security personnel to successfully mitigate potential workplace violence and create and maintain safe organizations. There is a strong need for this book since workplace violence prevention has taken on a new focus due to increases in workplace violence incidents and new laws requiring organizations to take a more serious approach to workplace violence prevention. The healthcare and campus markets are most affected by these laws and are under public scrutiny because of their vulnerable populations. These two markets combined employ the most non-contract, propriety private security personnel in the country. Both markets rely on uniform security officers to create and maintain safe communities and play an important role in their respective workplace violence prevention plans.

Leveraged Marketing Communications - The Importance of Studying the Transfer of Object-to-Brand Associations (Hardcover): Sukki... Leveraged Marketing Communications - The Importance of Studying the Transfer of Object-to-Brand Associations (Hardcover)
Sukki Yoon, Yung Kyun Choi, Charles R Taylor
R4,482 Discovery Miles 44 820 Ships in 10 - 15 working days

This comprehensive book features recent works on leveraged marketing communications (LMC)-an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in isolation: celebrity endorsements, sponsorship, product placements, cause-related marketing, and cobranding. LMC strategies assume that an entity (e.g., Michael Jordan) can be paired with a brand (e.g., Nike) to evoke associations that ultimately enhance brand awareness and evaluations. The collection of chapters in this book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research. The chapters collectively provide a theoretical framework for building brand equity via linking brands to people, places, and things; examine how marketers can best leverage brand alliances; explore ways to maximize the effectiveness of sponsorship, product placement, corporate social responsibility (CSR), and cause-related marketing; and summarize our knowledge of the various forms of LMC. The chapters in this book were originally published in the International Journal of Advertising.

The Business of Aspiration - How Social, Cultural, and Environmental Capital Changes Brands (Hardcover): Ana Andjelic The Business of Aspiration - How Social, Cultural, and Environmental Capital Changes Brands (Hardcover)
Ana Andjelic
R4,161 Discovery Miles 41 610 Ships in 10 - 15 working days

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, "what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand's products and services create both monetary and social value.

The Customer Copernicus - How to be Customer-Led (Hardcover): Charlie Dawson, Sean Meehan The Customer Copernicus - How to be Customer-Led (Hardcover)
Charlie Dawson, Sean Meehan
R4,179 Discovery Miles 41 790 Ships in 10 - 15 working days

Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows - if it's obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

Shifting Gears - How to Harness Your Drive to Reach Your Potential and Accelerate Success (Paperback): Ryan O'Reilly Shifting Gears - How to Harness Your Drive to Reach Your Potential and Accelerate Success (Paperback)
Ryan O'Reilly
R380 Discovery Miles 3 800 Ships in 10 - 15 working days

Sometimes in life you hit plateaus where you know deep down that there must be something more, but you aren't sure what it is. It can feel like you're stuck in neutral--revving the engine as hard as you can, but not going anywhere. It's frustrating, to say the least! If you don't know how to drive a car, it's easy to blame the vehicle for your lack of progress--just like it's easy to blame your boss or your circumstances. The truth is it's you who has to reach down and shift the gears so you can move forward. The same is true in life. Are you ready to drive forward to your next level of success in your life and your career?

Humanistic Management in Latin America (Hardcover): Consuelo Garcia-de-la-Torre, Osmar Arandia, Mario Vazquez-Maguirre Humanistic Management in Latin America (Hardcover)
Consuelo Garcia-de-la-Torre, Osmar Arandia, Mario Vazquez-Maguirre
R4,477 Discovery Miles 44 770 Ships in 10 - 15 working days

Humanistic management has been part of a growing conversation about a different approach to management that contributes to dignity in the workplace and better organisations overall. The theoretical concepts have mostly derived from developed countries. This book seeks to redress the balance and looks at the development and application of the concepts, approaches and models of inequality, corruption, poverty, and uncertainty in the context of Latin America. The book provides a comprehensive overview of what is happening in Latin America in terms of Humanistic Management and the promotion of the Sustainable Development Goals. The first section describes the development of Humanistic Management by reviewing two different schools that have strongly influenced the discipline: the Montreal School and the Saint Gallen School. Humanistic Management is then presented as a model that can be used by scholars and practitioners in Latin America. The third part aims to explore how Humanistic Management has been, and could be, implemented across different organizations and business sectors in Latin America. Part four examines the implications of Humanistic Management for external stakeholders such as customers and consumers, suppliers, community, government, and universities. Finally, the conclusion provides new approaches to Humanistic Management for Latin America. Humanistic Management in Latin America will serve as a key reference and resource for teachers, researchers, students, experts and policy makers, who want to acquire a broad understanding of social responsibility and business across the world.

Sustainable Production and Logistics - Modeling and Analysis (Hardcover): Eren Oezceylan Sustainable Production and Logistics - Modeling and Analysis (Hardcover)
Eren Oezceylan; Surendra M. Gupta
R4,940 Discovery Miles 49 400 Ships in 10 - 15 working days

Sustainable Production and Logistics: Modeling and Analysis Subject Guide: Engineering - Industrial & Manufacturing This book presents issues faced by planners of production and distribution operations in terms of smart manufacturing and sustainability, using efficient quantitative techniques in a variety of decision-making situations. Addressing the state-of-the-art of the smart and sustainable sides of production and distribution planning operations, it highlights how a current issue can be effectively approached and what particular quantitative technique can be used. The book goes on to provide a foundation in the new and fast-growing digital journey, and includes logistics 4.0 inside Industry 4.0, along with case studies. The information in this book is useful worldwide, especially in the Americas, Europe, Turkey, and Japan. It is written for academicians, researchers, practitioners, and students.

Sales Excellence - Systematic Sales Management (Hardcover, 2012 ed.): Christian Homburg, Heiko Schafer, Janna Schneider Sales Excellence - Systematic Sales Management (Hardcover, 2012 ed.)
Christian Homburg, Heiko Schafer, Janna Schneider
R2,670 Discovery Miles 26 700 Ships in 10 - 15 working days

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire organization's sales function. The book includes many useful tools and guidelines and is enhanced with numerous examples that help bring the concepts to life and make them very approachable for the trade market. A checklist-based scoring system that is utilized throughout the book allows readers to specifically evaluate their own company as well as to track its progress as concepts are applied over time. This work is an essential resource and thought-provoking read for ambitious Sales Managers, including CEO-level executives.

Corporate Environmental Reporting - The Western Approach to Nature (Paperback): Leanne J Morrison Corporate Environmental Reporting - The Western Approach to Nature (Paperback)
Leanne J Morrison
R1,436 Discovery Miles 14 360 Ships in 10 - 15 working days

This book explores corporate environmental discourse by examining a sample of corporate environmental reports through the lens of environmental philosophy. Findings include the predominant use of a dualistic approach towards nature, which highlights the perceived 'separateness' of companies from the natural world. Also explored are the corporate articulations of interconnectivity and transcendence, two philosophical approaches that are also in common use in western culture. The expression of these themes reveals the discursive underpinnings of a harmful relationship with nature. Exploring the ways in which discourse informs corporate relationships with nature allows for an in-depth 'diagnosis' of current environmental problems. The history of environmental philosophy demonstrates how some powerful philosophical approaches have shaped the western relationship with nature over time, and continue to do so through corporate environmental reporting. Corporate Environmental Reporting: The Western Approach to Nature demonstrates how corporate reporting is used to reduce the perception of the corporate responsibility, and contributes to the erosion of broader cultural restraints against the harmful treatment of nature. As such, discourse is integral to the survival of the world which we - and other members of our biotic community - are utterly reliant on. It shows the latest state of knowledge on the topic and will be of interest both to students at an advanced level, academics and reflective practitioners. It will be of interest to researchers, academics, and students in the fields of accounting, management, environmental philosophy and sustainable management.

Winning with Data in the Business of Sports - CRM and Analytics (Hardcover, 2nd edition): Fiona Green Winning with Data in the Business of Sports - CRM and Analytics (Hardcover, 2nd edition)
Fiona Green
R1,138 Discovery Miles 11 380 Ships in 10 - 15 working days

New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use data in the most effective ways. The key developments are three-fold: new technology, new understanding of how to apply that technology, and the new laws informing and controlling the data that can be generated from the technology. Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the COVID-19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry. This second edition includes: - An introduction to new technologies, the data they generate, and the supporting processes we need to have in place to use them. - Brand new case studies with recent examples of creative applications from clubs, teams, leagues, and governing bodies, including Arsenal, AS Roma, ICC Cricket World Cup, LA Kings, Portland Trail Blazers, and UEFA. - The sports industry's response to tighter data legislation introduced primarily though the GDPR. - The role of data and direct engagement during the COVID-19 pandemic. The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs, governing bodies and those working in sports marketing, media and communications, sponsorship, merchandise, ticketing, events, and participation development. The book will also be of interest to students of sports management.

Public Relations and Sustainable Citizenship - Representing the Unrepresented (Hardcover): Debashish Munshi, Priya Kurian Public Relations and Sustainable Citizenship - Representing the Unrepresented (Hardcover)
Debashish Munshi, Priya Kurian
R1,752 Discovery Miles 17 520 Ships in 10 - 15 working days

This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations. It argues that public relations needs to situate itself in the larger context of citizenship, the values and ethics that inform it and the attitudes and behaviours that characterize it. Interlacing critical public relations with a theoretical fabric woven with strands of postcolonial histories, indigenous studies, feminist studies, and political theory, the book brings out the often-unseen processes of relationship building that nurtures solidarity among historically marginalized publics. The book is illustrated with global cases of public relations as sustainable citizenship in action across three core elements of the earth - air, water, and land. In each of the cases, readers can see how resistance movements, not necessarily aligned with any specific organization or interest group, are seeking to change the status quo of a world increasingly defined by exploitation, overconsumption, sectarianism, and faux nationalism. This challenging book will be of interest to students and scholars of not only public relations but also the broader social and management sciences who are interested in issues of environmental and social justice.

Shaping the Future of Work - A Handbook for Action and a New Social Contract (Hardcover): Lee Dyer, Thomas Kochan Shaping the Future of Work - A Handbook for Action and a New Social Contract (Hardcover)
Lee Dyer, Thomas Kochan
R4,483 Discovery Miles 44 830 Ships in 10 - 15 working days

This book provides a clear roadmap for the roles workers and leaders in business, labor, education, and government must play in building a new social contract for all to prosper. It is a call to action for a collaborative effort to develop both high-quality jobs and strong, successful businesses while simultaneously overcoming the deep social and economic divisions that are all too apparent in society today. Written by two leading and trusted experts in the field of employment and work from MIT and Cornell University, this book is a practical, action-oriented guide. Readers will feel empowered to take actions needed to shape a better future of work for themselves, their employees, their co-workers, and others they may represent. It emphasizes the need to fix America's broken social contract and reimagine a new one. The most important message of this book is that we have the ability to shape the work of the future by harnessing the power of new technologies. The book is essential reading for business executives, labor leaders and workforce advocates, government policy makers, politicians, and anyone who is interested in using emerging knowledge and technologies to drive innovation, creating high-quality jobs, and shaping a more broadly shared prosperity.

The Routledge Companion to Strategic Marketing (Hardcover): Bodo B. Schlegelmilch, Russell S. Winer The Routledge Companion to Strategic Marketing (Hardcover)
Bodo B. Schlegelmilch, Russell S. Winer
R6,771 Discovery Miles 67 710 Ships in 10 - 15 working days

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

Soft Skills for Human Centered Management and Global Sustainability (Hardcover): Maria Teresa Lepeley, Nicholas Beutell, Nureya... Soft Skills for Human Centered Management and Global Sustainability (Hardcover)
Maria Teresa Lepeley, Nicholas Beutell, Nureya Abarca, Nicolas Majluf
R4,472 Discovery Miles 44 720 Ships in 10 - 15 working days

This book is part of the Human Centered Book Trilogy, the 2021 volumes of the Routledge Human Centered Management HCM Series. HCM books are pioneering transformation from the traditional humans-as-a-resource approach of the industrial past, to the humans at the center management and organizational paradigm of the 21st century. HCM is built on the talent and wellbeing of people in the workplace driving work engagement, quality standards, high performance and productivity to attain long-term organizational sustainability in the global VUCA (volatile, uncertain, complex, ambiguous) environment. This book was carefully crafted by recognized international human centered scholars from four continents. Models presented bridge persistent Soft Skills gaps in management and business and particularly between education and the workforce due to excessive testing and hard/technical skills. In contrast with hard skills, Soft Skills are transferable across jobs, industries and applicable to all dimensions of life. Soft Skills are the common language of empathy, collaboration, team building, resilience and agility transforming organizations. Human and social challenges cannot be solved only with hard skills. This is a "must read Soft Skills manual" for survival and success based on attributes all human beings possess but not everybody is optimizing to excel in life and work. This and its two complementary titles Human Centered Organizational Culture: Global Dimensions and Sensible Leadership: Human Centered, Insightful and Prudent are timely readings for leaders, managers, researchers, academics, practitioners, students and the general public responsible for organizations across industries and sectors pursuing quality standards, organizational transformation and sustainability.

Motivation in Organisations - Searching for a Meaningful Work-Life Balance (Hardcover): Manuel Guillen Motivation in Organisations - Searching for a Meaningful Work-Life Balance (Hardcover)
Manuel Guillen
R4,472 Discovery Miles 44 720 Ships in 10 - 15 working days

Motivation in Organisations: Searching for a Meaningful Work-Life Balance extends the current motivation models in business education to include motives of human behaviour that have been neglected for decades. It debunks some of the myths about human motivation (self-interest as the dominant factor, amorality and non-spirituality) and explains why this approach to teaching business is erroneous and leads to wrong and harmful practices in many organisations. In a very personal and engaging style, the author presents a "map of motivations", based on a humanistic approach to management. This includes the latest findings of Abraham H. Maslow supported by sound philosophical reflections and modern research. He also presents specific ways of putting the framework into practice, sharing stories from students and professionals of how this framework has helped them better understand their own motivations and look at their daily work in a much more meaningful way. The book is highly relevant to students and researchers in humanistic management, people management, organisational behaviour, business ethics, corporate social responsibility and sustainability. In short, this text will be truly inspiring to anyone who wants to reflect on motivations in organisations and how to achieve a better work-life balance.

Key Marketing Metrics - The 50+ Metrics Every Manager Needs To Know (Paperback, 3rd edition): Neil Bendle, Paul Farris, Phillip... Key Marketing Metrics - The 50+ Metrics Every Manager Needs To Know (Paperback, 3rd edition)
Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein
R1,081 Discovery Miles 10 810 Ships in 10 - 15 working days

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

Internal Marketing - Theories, Perspectives, and Stakeholders (Hardcover): David M. Brown Internal Marketing - Theories, Perspectives, and Stakeholders (Hardcover)
David M. Brown
R4,469 Discovery Miles 44 690 Ships in 10 - 15 working days

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing - an organisation making itself less attractive to its employees - may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.

Transforming Relationship Marketing - Strategies and Business Models in the Digital Age (Hardcover): Park Thaichon, Vanessa... Transforming Relationship Marketing - Strategies and Business Models in the Digital Age (Hardcover)
Park Thaichon, Vanessa Ratten
R4,469 Discovery Miles 44 690 Ships in 10 - 15 working days

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.

Developing Capacity for Innovation in Complex Systems - Strategy, Organisation and Leadership (Hardcover): Christer... Developing Capacity for Innovation in Complex Systems - Strategy, Organisation and Leadership (Hardcover)
Christer Vindelov-Lidzelius
R4,469 Discovery Miles 44 690 Ships in 10 - 15 working days

Based on a theoretical analysis and supported by both explorative qualitative and quantitative research, this book examines the many reasons why an initiative becomes an innovation and why some organizations are better at innovation than others. Developing Capacity for Innovation in Complex Systems offers insights into the history of the idea of innovation, as well as knowledge around different discourses on innovation. The purpose of this book is to help organisations further their aspirations and work with innovation. It is based on three premises: (1) that capacity can be developed, (2) that it is worthwhile trying to do so, and (3) there are however no guarantees for success. Providing a comprehensive view of innovation and discussing the theoretical challenges, the book contributes towards a holistic theory for capacity building for innovation. The book conveys frameworks, methodologies, and tools that are used in terms of innovation, and it explains positive strategies for innovation that are being developed. Complexity theory is presented and attributed to the construct of innovation to further the understanding of the intricacies and fallacies of innovation work. This book will be of direct interest to scholars and subject matter experts in the field of innovation management. Business leaders and reflective practitioners will find the content relevant and accessible.

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