The models and frameworks described in this book have been applied successfully in practice at organizations such as Johnson & Johnson, AT&T, IBM, Facebook, Charles Schwab & Company, and Accenture. Integrating Change creates a new ontological language for understanding and transforming the three primary organizational functions of managing, leading, and integrating. The book can be used by senior leaders and students of leadership.

The models and frameworks described in this book have been applied successfully in practice at organizations such as Johnson & Johnson, AT&T, IBM, Facebook, Charles Schwab & Company, and Accenture. Integrating Change creates a new ontological language for understanding and transforming the three primary organizational functions of managing, leading, and integrating. The book can be used by senior leaders and students of leadership.

Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing. In Selling IT, the book: Integrates a large IT provider's selling process with the enterprise user's IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learning The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.

Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing. In Selling IT, the book: Integrates a large IT provider's selling process with the enterprise user's IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learning The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.

* Fills a gap in the current Business and Management literature by addressing the relationship between a brand's visual identity and their stakeholders. * Combines a literature-based and theoretical approach with real life case studies from a broad range of industries. * Covers the full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.

Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

Written by two leading authorities in sustainability, business and climate change. Learn from key organizations that are collaborating for climate change - from insurance companies, cities and open society groups. Clearly explains what works, how to address potential challenges and draws out principles that will help others from all sectors.

Written by two leading authorities in sustainability, business and climate change. Learn from key organizations that are collaborating for climate change - from insurance companies, cities and open society groups. Clearly explains what works, how to address potential challenges and draws out principles that will help others from all sectors.

Effectively draws together timely and important issues-diversity, inclusion, and equity in our workgroups, teams, and organizations-in a unique way focused on individual benefit and collective social and performance outcomes. It provides clear actionable steps for creating inclusive interactions. Is based on rigorously-produced, research-based evidence from multiple fields of study. Provides clear examples from across the for-profit, nonprofit and governmental sectors and social and educational contexts. Encourages critical thinking by providing a set of questions at the end of each chapter. These questions are for both educational and managerial use as the questions will apply the readers' own experiences and situations.

Effectively draws together timely and important issues-diversity, inclusion, and equity in our workgroups, teams, and organizations-in a unique way focused on individual benefit and collective social and performance outcomes. It provides clear actionable steps for creating inclusive interactions. Is based on rigorously-produced, research-based evidence from multiple fields of study. Provides clear examples from across the for-profit, nonprofit and governmental sectors and social and educational contexts. Encourages critical thinking by providing a set of questions at the end of each chapter. These questions are for both educational and managerial use as the questions will apply the readers' own experiences and situations.

Concise, expert insights into a complex but vital topic in business and beyond Incorporates multi-disciplinary perspectives, from sociology to economics Includes key theories but avoids getting into technical detail for each facet of the theme

Includes practical organizational and economical methodologies Offers concepts of marketing and its role in business and public organization Presents marketing decisions and the need for scientific marketing analysis Provides mathematical models in marketing Illustrates sales response to advertising in presence of competition

1. Systematically addresses the crucial elements of ship management from both theoretical and practical perspectives to convey the broad range of knowledge and skills required. 2. Relevant to all managers of ships worldwide, as well as investors, lawyers and insurers. Also valuable for scholars, teachers and researchers dealing with the global shipping industry. 3. By far the most up-to-date and thorough book on the subject, combining the author's academic rigour with extensive professional experience.

1. Drawing on Elaine Heumann Gurian's 50 years of experience in the museum field, this book identifies many small, subtle ways museums can become more welcoming to more - and to all. 2. The book will be an excellent companion volume to the author's 2005 title, Civilizing the Museum, and, as such, will be essential reading for anyone who enjoyed that earlier title. It will be especially interesting to academics and students engaged in the study of museums, as well as practitioners working around the world. 3. There are very few books that give a sense of what it is like to work in museums and to address the complex issues of ethical obligations and social responsibilities, while at the same time managing staff and stakeholders. There are no competing titles by anyone with Elaine's range and depth of experience.

Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics. Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

Novel effectuation-based approach; bridging this new approach with traditional core marketing concepts, such as targeting/positioning and marketing mix; Clear structure of chapters with key points, advice, features and summaries; Third edition fully updated to include coverage of leveraging big data analysis, further practical tools, updated references, cases and examples throughout, and updated online resources

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

There is a large and growing audience for this type of book, as investors from individuals to asset managers have followed the impact revolution with great interest and are looking for a clear roadmap. Takes a practical and constructive approach to the industry with case studies included throughout. Written by a leading author in the field of finance.

There is a large and growing audience for this type of book, as investors from individuals to asset managers have followed the impact revolution with great interest and are looking for a clear roadmap. Takes a practical and constructive approach to the industry with case studies included throughout. Written by a leading author in the field of finance.

* The real strength of the book lies in setting out an alternative vision to the current practice in economics, especially in light of the re-evaluation being forced by COVID-19 in addition to the climate crisis. * Offers an important challenge to the current corporate sustainability gospel expressed in recent books. * Written by a well-recognised commentator on the environment and economics. * The book specifically connects global environmental imperatives with their microeconomic implications for businesses and households, which makes it utterly unique.

* Gathers a set of 30 key metrics to measure brand effectiveness along the customer journey * Follows a clear and logical structure for easy reference. Each metric discussed is defined and explained, the author shows how and when to use the metric and what its limitations might be, and presents examples and case studies of how it has been used * Designed to work alongside Brand Management textbooks, providing a more in-depth and practical analysis of brand efficacy

It represents the state of the art of the CSR field It publishes seminal work of prominent scholars in the field It acknowledges the multi-disciplinarily of the CSR field The proposed volume draws on the experiences and insights of a compelling team of contributors who explore a wide range of facets of the CSR debate, including past development and current trends.

The first Handbook as part of a new series which is set to define the emerging transdisciplinary field of Workplace Management Truly interdisciplinary and international chapters and authors, the book will appeal to those in real estate, planning, architecture, business, management, facilities management, economics, law, sociology, psychology No other book presents this breadth of interdisciplinary content on Workplace Management

Corporate Social Responsibility in the Arctic considers the new trends and frontiers of Corporate Social Responsibility (CSR) studies that are shaping the future of global business strategy and ethics. This book systematically approaches the CSR framework of internal and external factors and their impact on the social responsibility of businesses within the sensitive environment of the Arctic. It presents traditional and contemporary models of CSR through case studies of the eight Arctic nations and explores the debates concerning social responsibility and ethical dilemmas related to social and environmental aspects of business operations, society, and ecosystems. Arruda and Johannsdottir also review approaches for engaging stakeholders in social responsibility, socio-environmental standards, and sustainability, according to frameworks like the UN Sustainable Development Goals, the UN Global Compact, the OECD Guidelines for Multinational Enterprises and the Global Reporting Initiative, but also according to the new CSR strategy in the Arctic based on circular economy, blue economy, smart specialization, knowledge-intensive entrepreneurship, and new parameters of education. Overall, this book examines the ways in which the changing climate and rich natural resources of the Arctic provide unique opportunities and challenges for businesses and societies. This book will be of great interest to students and scholars of CSR, sustainable business, and business ethics.