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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

Learning the Ropes - Achieving Sustainable Sales Performance Regardless of Changes in Personnel (Paperback): Matt Garman Learning the Ropes - Achieving Sustainable Sales Performance Regardless of Changes in Personnel (Paperback)
Matt Garman
R307 R62 Discovery Miles 620 Save R245 (80%) Ships in 9 - 15 working days
Sports Capitalism - The Foreign Business of American Professional Leagues (Paperback): Frank P. Jozsa Sports Capitalism - The Foreign Business of American Professional Leagues (Paperback)
Frank P. Jozsa
R1,251 Discovery Miles 12 510 Ships in 12 - 17 working days

The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exist between and within countries and areas. It offers a model of the sports business and, where appropriate, the emergence, evolution and growth of prominent women's sports leagues are documented. This book is unique as there are no other academic publications that study and report the global ambitions of this special group of organizations in one volume. Readers such as college and university sports history, management, marketing and international business professors, students and researchers can use and apply the book, as either a teaching supplement, reference and/or literature source. It will also appeal to targeted groups beyond the academic community with strategic economic incentives to learn about sports capitalism, such as sports entrepreneurs and league officials.

Marketing Research with IBM (R) SPSS Statistics - A Practical Guide (Hardcover, 2nd New edition): Karine Charry, Kristof... Marketing Research with IBM (R) SPSS Statistics - A Practical Guide (Hardcover, 2nd New edition)
Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck
R3,923 Discovery Miles 39 230 Ships in 12 - 17 working days

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM (R) SPSS Statistics. IBM (R) is one of the largest statistical software providers world-wide and their IBM (R) SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM (R) SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM (R)'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.

Fractal Sustainability - A systems approach to organizational change (Paperback): Isabel Canto de Loura, Robin Dickinson Fractal Sustainability - A systems approach to organizational change (Paperback)
Isabel Canto de Loura, Robin Dickinson
R1,516 Discovery Miles 15 160 Ships in 12 - 17 working days

Even though the fractal approach to sustainability and organizational change management is not new, no authors so far seem to have truly attempted to use fractals as a mathematical means to map and measure organizational sustainability. Several sustainability maturity models and change management models and frameworks, concepts and computer generated systems came to the fore during the past two decades. They provided a set of useful tools for managers, academics and students to refer to, or on which to base their own actions and plans. However, one issue remains: most of those models and frameworks share a rather similar linear 'skeleton'; the main difference between them is the quantitative variety of steps within each phase, stage, and parameter and how in depth each of these is presented. The authors' work addresses a clear gap in the literature and in applied research, as it emphasizes the relevance of using a complex mathematically-based but user-friendly fractal approach. Readers are able to better understand, implement, map and measure change management processes leading to a sustainability-focused mindset. Subsequent chapters guide you through the steps towards creating committed sustainability-based strategies, attitudes, actions and practices across all levels in the broad organizational context. This text is essential reading for students researching business and management and who are interested in the Fractal Sustainability concept.

Improving Flow - Collected Practices and Cases (Paperback): Productivity Press Improving Flow - Collected Practices and Cases (Paperback)
Productivity Press
R654 R572 Discovery Miles 5 720 Save R82 (13%) Ships in 12 - 17 working days

Flow is a fundamental concept of lean manufacturing, and its improvement is a challenge to many organizations. After mastering basic visual tools, managers must concentrate on increasing flow. This work provides shopfloor and other lean professionals with what they need to know about how other companies are implementing and sustaining continuous flow improvement.

Improving Flow: Collected Practices and Cases provides a variety of case studies taken from articles previously published in the newsletter "Lean Manufacturer Advisor." The book demonstrates how to move products and services to the customer quicker while eliminating waste and improving profits.

Corporate Social Responsibility, Public Relations and Community Engagement - Emerging Perspectives from South East Asia... Corporate Social Responsibility, Public Relations and Community Engagement - Emerging Perspectives from South East Asia (Hardcover)
Marianne Sison, Zeny Sarabia-Panol
R4,345 Discovery Miles 43 450 Ships in 12 - 17 working days

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries-Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam-the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

Developing Data Migrations and Integrations with Salesforce - Patterns and Best Practices (Paperback, 1st ed.): David Masri Developing Data Migrations and Integrations with Salesforce - Patterns and Best Practices (Paperback, 1st ed.)
David Masri
R1,526 R1,200 Discovery Miles 12 000 Save R326 (21%) Ships in 10 - 15 working days

Migrate your data to Salesforce and build low-maintenance and high-performing data integrations to get the most out of Salesforce and make it a "go-to" place for all your organization's customer information. When companies choose to roll out Salesforce, users expect it to be the place to find any and all Information related to a customer-the coveted Client 360 Degrees view. On the day you go live, users expect to see all their accounts, contacts, and historical data in the system. They also expect that data entered in other systems will be exposed in Salesforce automatically and in a timely manner. This book shows you how to migrate all your legacy data to Salesforce and then design integrations to your organization's mission-critical systems. As the Salesforce platform grows more powerful, it also grows in complexity. Whether you are migrating data to Salesforce, or integrating with Salesforce, it is important to understand how these complexities need to be reflected in your design. Developing Data Migrations and Integrations with Salesforce covers everything you need to know to migrate your data to Salesforce the right way, and how to design low-maintenance, high-performing data integrations with Salesforce. This book is written by a practicing Salesforce integration architect with dozens of Salesforce projects under his belt. The patterns and practices covered in this book are the results of the lessons learned during those projects. What You'll Learn Know how Salesforce's data engine is architected and why Use the Salesforce Data APIs to load and extract data Plan and execute your data migration to Salesforce Design low-maintenance, high-performing data integrations with Salesforce Understand common data integration patterns and the pros and cons of each Know real-time integration options for Salesforce Be aware of common pitfalls Build reusable transformation code covering commonly needed Salesforce transformation patterns Who This Book Is For Those tasked with migrating data to Salesforce or building ongoing data integrations with Salesforce, regardless of the ETL tool or middleware chosen; project sponsors or managers nervous about data tracks putting their projects at risk; aspiring Salesforce integration and/or migration specialists; Salesforce developers or architects looking to expand their skills and take on new challenges

Ageing Populations and Changing Labour Markets - Social and Economic Impacts of the Demographic Time Bomb (Paperback): Stella... Ageing Populations and Changing Labour Markets - Social and Economic Impacts of the Demographic Time Bomb (Paperback)
Stella Vettori
R1,480 Discovery Miles 14 800 Ships in 12 - 17 working days

Talk of a demographic time bomb is not new. The notion first entered public consciousness some time ago, but there is a lack of clarity about what such talk is really all about. Ageing populations are seen both as a threat and an opportunity. There is concern about discrimination against older workers, at the same time as there is concern about a shortage of labour. Migration of labour from places with young populations to places with ageing populations is sometimes seen in a positive light and sometimes quite differently. With chapters reflecting different perspectives from around the world, this book constitutes a major contribution to serious, informed debate on issues that all too often have been the subject of sensationalised media treatment. Professor Stella Vettori has assembled a collection of expert writers on the social, cultural, political and economic factors that have implications both for labour markets and the well being of older people both in developed and developing countries. As a result, anyone involved with workplace and employment policy and practice, and issues of diversity and discrimination, either at a corporate or societal level, will want to read this book. Policy implications are considered and possible solutions to seemingly intractable problems are offered in a remarkable book that embraces serious academic debate and a practical focus on real issues.

Media Relations Measurement - Determining the Value of PR to Your Company's Success (Paperback): Ralf Leinemann, Elena... Media Relations Measurement - Determining the Value of PR to Your Company's Success (Paperback)
Ralf Leinemann, Elena Baikaltseva
R1,458 Discovery Miles 14 580 Ships in 12 - 17 working days

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR effectiveness and develops them into a series of appropriate tools for business use. Basic concepts such as balanced scorecards, business fundamentals and planning processes are all covered. The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout. Written for corporate PR practitioners and marketing/communications specialists, this book brings together business objectives and the evaluation of company impact in terms of media, reputation, visibility of the company and its competitors. In total, more than 60 different methods of evaluation are discussed, providing readers with an indispensable toolkit for mapping each PR task or project by selecting the appropriate method from the menu provided.

The Economics of Abundance - A Political Economy of Freedom, Equity, and Sustainability (Paperback): Wolfgang Hoeschele The Economics of Abundance - A Political Economy of Freedom, Equity, and Sustainability (Paperback)
Wolfgang Hoeschele
R1,534 Discovery Miles 15 340 Ships in 12 - 17 working days

No matter how many resources we consume we never seem to have enough. The Economics of Abundance is a balanced book in which Wolfgang Hoeschele challenges why this is so. He claims that our current capitalist economy can exist only on the basis of manufactured scarcity created by 'scarcity-generating institutions', and these institutions manipulate both demand and supply of commodities. Therefore demand consistently exceeds supply, and profits and economic growth can continue - at the cost of individual freedom, social equity, and ecological sustainability. The fact that continual increases in demand are so vital to our economy leads to an impasse: many people see no alternative to the generation of ever more demand, but at the same time recognize that it is clearly unsustainable ecologically and socially. So, can demand only be reduced by curtailing freedom and is this acceptable? This book argues that, by analyzing how scarcity-generating institutions work and then reforming or dismantling them, we can enhance individual freedom and support entrepreneurial initiative, and at the same time make progress toward social justice and environmental sustainability by reducing demands on vital resources. This vision would enable activists in many fields (social justice, civil liberties, and environmental protection), as well as many entrepreneurs and other members of civil society to work together much more effectively, make it more difficult to portray all these groups as contradictory special interests, and thereby help generate momentum for positive change. Meanwhile, for academics in many fields of study, the concept of the creation of scarcity or abundance may be a highly useful analytical tool.

Fired Up and Ready to Go! (Paperback): Steven Harris Fired Up and Ready to Go! (Paperback)
Steven Harris
R444 Discovery Miles 4 440 Ships in 12 - 17 working days

Top presenter and trainer Steven Harris provides a highly charged practical guide to customer service, based on the award-winning principles used by his consultancy Energize Learning. Fired Up and Ready to Go! is packed with tips and exercises to help readers work towards peak performance both as individuals and within the teams they manage. The book is divided into three parts: Part One focuses on techniques for self-management and peak performance; Part Two describes the skills and behaviours required to engage effectively with customers and colleagues alike; finally Part Three focuses on the leadership skills needed to get teams, departments and companies all fired up and ready to go at all times!

Transformative Action for Sustainable Outcomes - Responsible Organising (Hardcover): Maria Sandberg, Janne Tienari Transformative Action for Sustainable Outcomes - Responsible Organising (Hardcover)
Maria Sandberg, Janne Tienari
R1,505 Discovery Miles 15 050 Ships in 9 - 15 working days

This book critically examines sustainability challenges that humankind faces and offers responsible organising as a solution in responding to these challenges. The text explores how different actors can responsibly organise for transformative action towards sustainable outcomes, as expressed in the United Nations Sustainable Development Goals (SDGs). Responsible refers to a reflexive understanding of how to organise in times of sustainability challenges. Organising refers to activities and practices where different actors take transformative action together. This comprehensive edited collection of short, clear, concise, and compelling chapters brings together scholars in a range of disciplines and blends theoretical perspectives to study humans and social interactions, organisations, nonhumans, and living environments. It offers topical examples from across the world and from organising of companies and other organisations, supply chains, networks, ecosystems, and markets. The book is written for scholars and students across the social sciences and humanities as well as for practitioners working with the SDGs. It discusses complex issues in an informative and engaging way. It is critical and collaborative. The book serves as an introduction to key themes and perspectives of responsible organising and offers new insights on connections between themes and perspectives.

Safety-II in Practice - Developing the Resilience Potentials (Paperback): Erik Hollnagel Safety-II in Practice - Developing the Resilience Potentials (Paperback)
Erik Hollnagel
R1,027 Discovery Miles 10 270 Ships in 9 - 15 working days

Safety-I is defined as the freedom from unacceptable harm. The purpose of traditional safety management is therefore to find ways to ensure this 'freedom'. But as socio-technical systems steadily have become larger and less tractable, this has become harder to do. Resilience engineering pointed out from the very beginning that resilient performance - an organisation's ability to function as required under expected and unexpected conditions alike - required more than the prevention of incidents and accidents. This developed into a new interpretation of safety (Safety-II) and consequently a new form of safety management. Safety-II changes safety management from protective safety and a focus on how things can go wrong, to productive safety and a focus on how things can and do go well. For Safety-II, the aim is not just the elimination of hazards and the prevention of failures and malfunctions but also how best to develop an organisation's potentials for resilient performance - the way it responds, monitors, learns, and anticipates. That requires models and methods that go beyond the Safety-I toolbox. This book introduces a comprehensive approach for the management of Safety-II, called the Resilience Assessment Grid (RAG). It explains the principles of the RAG and how it can be used to develop the resilience potentials. The RAG provides four sets of diagnostic and formative questions that can be tailored to any organisation. The questions are based on the principles of resilience engineering and backed by practical experience from several domains. Safety-II in Practice is for both the safety professional and academic reader. For the professional, it presents a workable method (RAG) for the management of Safety-II, with a proven track record. For academic and student readers, the book is a concise and practical presentation of resilience engineering.

The Business of Aspiration - How Social, Cultural, and Environmental Capital Changes Brands (Paperback): Ana Andjelic The Business of Aspiration - How Social, Cultural, and Environmental Capital Changes Brands (Paperback)
Ana Andjelic
R1,032 Discovery Miles 10 320 Ships in 9 - 15 working days

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, "what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand's products and services create both monetary and social value.

5S for the Office - Organizing the Workplace to Eliminate Waste (Hardcover): Thomas Fabrizio, Don Tapping 5S for the Office - Organizing the Workplace to Eliminate Waste (Hardcover)
Thomas Fabrizio, Don Tapping
R5,080 Discovery Miles 50 800 Ships in 12 - 17 working days

Although office and administrative activities are usually 60 percent of the production costs in most manufacturing organizations, these areas often get excluded during lean initiatives. To achieve lean, office activities must fully support shop floor manufacturing operations to eliminate waste. The adoption of 5S throughout all office and administrative functions is the first step to increase efficiency. In 5S for the Office: Organizing the Workplace to Eliminate Waste, Tom Fabrizio and Don Tapping bring the concepts of the 5S System -- effective tools for the elimination of waste on the shop floor -- into the office environment. The activities at the heart of 5S for the Office (organizing, ordering, cleaning, standardizing, and sustaining all of these) are completely logical. They are the basic rules for managing any effective workplace. However, it is the systematic method with which the 5S system approaches these activities that makes it unique. This book is a blueprint for building a Lean foundation for your office Readers of this book can immediately apply the concepts of 5S to their office and administrative activities, resulting in the elimination of waste, reduced production costs, and increased profits. To introduce the 5S system and sell its use to executives as well as workers, consider purchasing - ; 5S System: An Introduction DVD Catalog no. PP5934, Adhering to the principle of efficiency that defines this revolutionary and proven system, this video succinctly explains what is involved, who should participate, and what it will take to get started.

Digital Marketing Fundamentals - From Strategy to ROI (Paperback, 2nd edition): Marjolein Visser, Berend Sikkenga, Mike Berry Digital Marketing Fundamentals - From Strategy to ROI (Paperback, 2nd edition)
Marjolein Visser, Berend Sikkenga, Mike Berry
R1,930 Discovery Miles 19 300 Ships in 9 - 15 working days

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.

Brand Transformation - Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy (Hardcover): Keith... Brand Transformation - Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy (Hardcover)
Keith Glanfield
R4,798 Discovery Miles 47 980 Ships in 12 - 17 working days

To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm's branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm's implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers

What's in a Name? - Advertising and the Concept of Brands (Hardcover, 2 Rev Ed): David M. Jones, Jan S. Slater What's in a Name? - Advertising and the Concept of Brands (Hardcover, 2 Rev Ed)
David M. Jones, Jan S. Slater
R5,105 Discovery Miles 51 050 Ships in 12 - 17 working days

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.

What's in a Name? - Advertising and the Concept of Brands (Paperback, 2 Rev Ed): David M. Jones, Jan S. Slater What's in a Name? - Advertising and the Concept of Brands (Paperback, 2 Rev Ed)
David M. Jones, Jan S. Slater
R1,487 Discovery Miles 14 870 Ships in 12 - 17 working days

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.

Focus Groups - Supporting Effective Product Development (Paperback): Joe Langford, Deana McDonagh Focus Groups - Supporting Effective Product Development (Paperback)
Joe Langford, Deana McDonagh
R3,173 Discovery Miles 31 730 Ships in 12 - 17 working days


Whilst most texts in this area cater for marketing, political and social science research, this book sets out the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects, and compares their use with other methods. Examples from a wide range of subject areas including IT systems, product design and health and safety research are included.
The book demystifies the subject and includes practical guidance on setting up and running focus group sessions, to enable and encourage the professional (and novice) to employ these techniques usefully and with confidence.
An ideal book for the professional to the undergraduate student. It is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

eBook available with sample pages: 0203302745

The Hero Trap - How to Win in a Post-Purpose Market by Putting People in Charge (Paperback): Thomas Kolster The Hero Trap - How to Win in a Post-Purpose Market by Putting People in Charge (Paperback)
Thomas Kolster
R1,051 Discovery Miles 10 510 Ships in 9 - 15 working days

Most companies today are firmly on the social and environmental issues 'bandwagon', like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we're driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men's health, Movember - and how you can empower people to do the same. Today's power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they're in charge of their own life and happiness. 'Who can you help me become?' is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.

Demographic Targeting - The Essential Role of Population Groups in Retail Marketing (Hardcover): James A. Pooler Demographic Targeting - The Essential Role of Population Groups in Retail Marketing (Hardcover)
James A. Pooler
R3,172 Discovery Miles 31 720 Ships in 12 - 17 working days

This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.

CIM Revision Cards: Delivering Customer Value (Hardcover): Ray Donnelly CIM Revision Cards: Delivering Customer Value (Hardcover)
Ray Donnelly
R5,217 Discovery Miles 52 170 Ships in 12 - 17 working days

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

CIM Coursebook Stakeholder Marketing (Hardcover, 2nd edition): Michelle Gledhill CIM Coursebook Stakeholder Marketing (Hardcover, 2nd edition)
Michelle Gledhill
R5,239 Discovery Miles 52 390 Ships in 12 - 17 working days

Butterworth-Heinemann s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications. Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation. Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. Past examination papers and examiners reports are available online to enable you to practise what has been learned and help p

CIM Coursebook Marketing Fundamentals 07/08 (Hardcover): Geoff Lancaster, Frank Withey CIM Coursebook Marketing Fundamentals 07/08 (Hardcover)
Geoff Lancaster, Frank Withey
R5,262 Discovery Miles 52 620 Ships in 12 - 17 working days

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

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